The Rise and Fall of Karl Lagerfeld

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  • Опубликовано: 15 апр 2023
  • Karl Lagerfeld has long been one of the most, if not the most lauded designers in the industry for his chameleonic style that could revive any brand; Jean Patou, Chloe, Fendi and Chanel. But why then was his own brand such a flop? Never finding its niche or point of view, it, over the years, just lost the thos it once started with and is now one of the most confusing namesake brands out there
    Beauty Channel: / @underskinyt
    Patreon: patreon.com/understitch
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Комментарии • 188

  • @understitchYT
    @understitchYT  Год назад +105

    Next Sunday will be an hour long special called The Life and Death of Karl Lagerfeld, it's my most researched video and I'm incredibly proud of it, it's an absolute must see if youre interesting in ANYTHING about Karl. Or even if you're not its the single best video Ive ever made, you're going to love it. So if you haven't got notifications on, now is the time to click that button!
    And if you want early access to it, its available on Patreon a week early (so now). I believe the minimum pledge is $1 too if you want to put in your own amount instead of choosing a tier

    • @martijnkeisers5900
      @martijnkeisers5900 Год назад +2

      I'm very much looking forward!!

    • @JayChoyceTibbitts
      @JayChoyceTibbitts Год назад +2

      Oh, so excited for this one!

    • @debbienehikhuere
      @debbienehikhuere Год назад +1

      Very excited and your videos bring me so much joy and learning so thank you and the team (if you have one, I'm not sure lol) for putting this love sweat & tears.
      I'm going through a lot & it brings me joy to have your videos to watch

    • @christopherwinfield3383
      @christopherwinfield3383 Год назад +2

      Yes. Karl was my favorite designer. So inspiring. I can’t wait for the video

    • @understitchYT
      @understitchYT  Год назад +1

      @@debbienehikhuere I definitely dont have a team, I make literally everything myself, its a lot fo work, not a lot of social life and a weekly (sometimes daily) breakdown until I can quit my day job hahahah

  • @alvaro_gl
    @alvaro_gl Год назад +83

    I would LOVE to see a video dedicated to Calvin Klein and Mugler, specially the rise of mugler

    • @understitchYT
      @understitchYT  Год назад +14

      How did you read my mind so well 🤔🤔🤔

    • @ivanmouraviev4733
      @ivanmouraviev4733 3 месяца назад

      And also Paul Smith! Thank you for the very well researched and eloquently conducted videos ❤

  • @gideonnartey_
    @gideonnartey_ Год назад +100

    Where to begin...this video is so nuanced. Like when you mention and show that it was directionless...and how part of that lack of direction is from the team's inability to distinguish between Karl being chic and not being cool. That's so true. I'm working on my own fashion brand and this essay just showed how important it is to be able to properly communicate one's idea of fashion. It may exist in your head, even be in the way you live your own life but once it comes to communicating it to others then the slippery game begins. Anyways, thanks for another great video!

    • @understitchYT
      @understitchYT  Год назад +9

      Im glad you liked it 🥰 yeah its called brand communication and its so fundamental to a business to have a unified vision of itself. Its been the fall of so so many brands, Fenty, J Crew, Karl etc the list really goes on

    • @lauramason5667
      @lauramason5667 Год назад +2

      So smart and so sophisticated and so elegant and so incredibly talented. I think the worst side of his career was that he was famous for designing for already famous labels. We all know the names but yet he was never really successful in creating his own Brand level that he was accustomed designing. He will always be missed.

  • @kseniprokos2681
    @kseniprokos2681 Год назад +13

    Karl Lagerfeld said that Coco Chanel was a stupid for not choosing her successor to continue her legacy and in the end he did even worse, he not only didn't pick his successor but he didn't even crate a vision for his own Name brand. I think it is very ironic.
    But now, knowing his personal story (thank you for that video) we can see how little he really thought about himself due to his childhood, he was raised to accommodate other and adjust to people around him so he has a clear vision for other brands but not to his own

    • @understitchYT
      @understitchYT  Год назад +4

      I think he was referring to the fact that she was feeling very happy, and didn’t choose somebody to revive the plant while she still could, while his Chanel was still doing well up until his death.
      But yeah, it would’ve been nice to see him choose his own successor

    • @kathw-fg1sr
      @kathw-fg1sr Год назад +2

      Karl Lagerfeld made Chanel the most beautiful and most luxurious brand in the world.

  • @VioletFem
    @VioletFem Год назад +35

    Great video! I always wondered why this brand never quite succeeded compared to all of the other fashion ventures that Karl is known for. The Karl Lagerfeld brand never reached its potential or the original vision of Karl.

    • @understitchYT
      @understitchYT  Год назад +5

      Its a real shame isnt it? I feel like if Karl had the right business people (perhaps Renzo Rosso) that genuinely understood fashion and retailing to steer the company, as he did with Fendi and Chanel, it wouldve been a hit

  • @Mitch-Alex
    @Mitch-Alex Год назад +11

    I've seen Karl Lagerfeld brand sneakers at Ross Dress For Less, so I knew that couldn't be a good sign lol

  • @ladyjunon6305
    @ladyjunon6305 Год назад +19

    I hope that you do a Helmut Lang video one day.

    • @understitchYT
      @understitchYT  Год назад +3

      Thatd be such an interesting video, esp with the new minimalism trends coming in now

  • @kyleanuar9090
    @kyleanuar9090 Год назад +39

    Amazingly on every videos about Lagerfeld on the comments sections there are only praises from people who knew him personally.

    • @understitchYT
      @understitchYT  Год назад +23

      SO, I finished about two months of research for my video next week on the life and death of Karl and one of the biggest themes that came from all of that research is just how well loved he was. But also, why he became so well loved and its FASCINATING! I wont ruin the video (because its the best video Ive ever made) but I genuinely think its a reflection of his mothers treatment of him

    • @Mitch-Alex
      @Mitch-Alex Год назад +7

      ​@@understitchYT hasn't their been receny criticism of him thought for fat shaming and racist behavior?

    • @gemstonesparkle7915
      @gemstonesparkle7915 Год назад +1

      @@understitchYT If you ever think in making a video about people’s perception about Karl, I’d love to contribute with a translation of a Brazilian fashion journalist who talked about her meetings with him. Everybody loved him indeed.

  • @sectionababenathi5245
    @sectionababenathi5245 Год назад +11

    Love your videos. Fun fact, Karl Lagerfeld has recently became popular here in South Africa, I first heard of this brand here when I was in one of their stores. I asked myself why such a brand like Karl's made such clothes that do not resonate with his other works (eg. Fendi).

    • @understitchYT
      @understitchYT  Год назад +2

      Oh thank you so much! Im surprised its becoming popular, is there a particular hit product?

  • @emmy8526
    @emmy8526 Год назад +7

    I have a few pieces from an early version of the diffusion line (2016-2018?) and they’re fantastic. A Chanel-style jacket, ladylike tweedy texture with a bit of cool slouch, and a feminine raincoat, both beautifully made, great details (e.g. custom linings and buttons), on par with luxe store offerings. Sad that it has devolved to just t-shirts.
    Admittedly, I purchased both those pieces on sale - so it could be there just wasn’t a customer base for paying full price for quality mass produced items. So it’s now either cheap tees or thousands for a jacket. Rising inequality and the shrinking middle class and all that.

    • @understitchYT
      @understitchYT  Год назад

      Yeah its really a shame that it came to this, Im not sure how much longer they can stay afloat, but I did an analysis of the perfume line for my underskin, channel (comes out Sunday) and it became clearer how theyve managed to stay at least afloat

  • @martijnkeisers5900
    @martijnkeisers5900 Год назад +7

    I live in Amsterdam and pass by a huge mansion on one of the canal's each day wich houses i presume the head office of the Lagerfeld brand.
    But always wondered if this brand is still a commercial succes.
    Thnx for giving me an insight!
    His early 90's collections i adored btw, especially his stiletto heels were amazing.

    • @understitchYT
      @understitchYT  Год назад +2

      Amster-damnnn youre lucky to live there, beautiful city (tho it rains every time I visit) Im not sure if their head office is there, but a big grand building does sound like Karl 😂 I wonder if it was one of his homes converted

    • @martijnkeisers5900
      @martijnkeisers5900 Год назад

      ​@@understitchYT I just checked, it is their head office. 😉

  • @doloresescala8472
    @doloresescala8472 Год назад +5

    Great video! Super interesting to see the history of it all, because ive been following the name changes through the years but never quite catch why they were changing it. Last night I was watching the Karl Lagerfeld 1996 spring show...its a fantastic 28minute show, all the supermodels were there, and the clothes are beyond!!! then I remember lagerfeld gallery in 2004...and the 2006 first show in NY. Thanks for taking us through the whole story with so many unknow details (at least for me). I would also ask, I think some other person did ask you, to do a video about the Lanvin House. Also you could include Rise and fall of models.

    • @understitchYT
      @understitchYT  Год назад

      Im so glad you enjoyed the video, I really have loved looking over Karls entire career and history over the last two months, theres been just so much that I didnt know and Im glad that comes across.
      In regards to Lanvin; I would LOVE to do a video on them, idk how clickable itll be, but I have just so much to say

    • @marleyen
      @marleyen 11 месяцев назад

      Rise and fall of models sounds amazing

  • @mutantsupremacies
    @mutantsupremacies Год назад +7

    I know nothing of fashion but I've always had an interest. I'm here to learn and you're a great teacher!

    • @understitchYT
      @understitchYT  Год назад

      I’m so glad to feed that interest 💕

  • @miss_bougie6653
    @miss_bougie6653 Год назад +8

    Would love to see a rise and fall of Lanvin, given Sialelli’s very recent departure and talks of restructuring the brand would be great to hear your comprehensive analysis of this house.

    • @understitchYT
      @understitchYT  Год назад +5

      Oh I have things to say about Lanvin

    • @telaxonu
      @telaxonu Год назад +2

      Oh yes, the rise and fall of Lanvin will be a hoot! To this day, I still think Alber(RIP) really had the potential to reach what Karl did at Chanel and Fendi, it was really a shock he got ousted and the brand fell off its fame ever since

    • @understitchYT
      @understitchYT  Год назад +1

      @@telaxonu I agree actually, he was a gem for them that they didnt utilise properly

    • @miss_bougie6653
      @miss_bougie6653 Год назад

      @@understitchYT I’m sure you do, look forward to hearing them as always ❤️

    • @miss_bougie6653
      @miss_bougie6653 Год назад +1

      @@telaxonu I agree! I always thought of Alber as the “next Lagerfeld” probably why l mentioned Lanvin. Unfortunately they probably didn’t see his vision and clipped his wings.

  • @methosimortal
    @methosimortal Год назад +5

    the online shops I generally shop at have the KL label and I have to say, they do have some very interesting, cool pieces, both for clothes as well as accessories. they're just lost in a sea of cutsie Karl mascot items. which is sooo weird because Karl never struck me as a figure made for cutsie mascots. they also have an odd price point. they use high street/Zara materials (fake leather, polyester etc.) but they're over even the general mid-range level. also, given the placement on the affordable side, their size range is pretty limited. they're sort of stuck in a weird place, in terms of the market and seem to appeal mainly to people that enjoy having labels plastered on their clothes. which, again, is the anthesis of the Karl Lagerfeld aesthetic.

    • @understitchYT
      @understitchYT  Год назад

      Right? Its such a confused branding and product range. Its not a cohesive vision of a brand at all, its just generally so ill advised

  • @joshua19145
    @joshua19145 Год назад +4

    I believe that Karl, later in life, was more focused upon scattering the brand so future visionaries could have fun and freedom creating within whatever context feeds those feelings. I believe this attitude focused upon freeing his brand from being locked into the exclusive "museums of the chic" is alluded to in the creative and commercial collaborations mentioned early in this video. Reminds me of Salvador Dali later in life, to the chagrin of his high-end collector base, flooding the market with print releases and public appearances. Thanks so much for the thoroughly informative video.⚡

    • @understitchYT
      @understitchYT  Год назад +2

      The shame of that has been the cheapening of his own name though

  • @italianlifestyle7911
    @italianlifestyle7911 Год назад +9

    Well documented and edited video❤

  • @sams3015
    @sams3015 Год назад +2

    It’s my birthday, and I’ve the worse cold since I got covid (it’s not Covid), so thanks for delivery. I need to cheer up & having something distract me

  • @sayeedharem4673
    @sayeedharem4673 Год назад +2

    There was a TV doc with Karl Lagerfeld and all the seamstresses .Very nice photography and pace

    • @understitchYT
      @understitchYT  Год назад

      Theres a lot of documentaries on Karl, and so many of them gave insight to how he worked and how well liked and yet revered he was. Such an interesting man

  • @Rell_World
    @Rell_World Год назад +3

    a great and insightful video. I've always wondered why his namesake always seemed like an afterthought compared to the other brands he shaped.

  • @Natalia91
    @Natalia91 Год назад +2

    I love your videos! Thank you for making them ❤

  • @strangesenses2223
    @strangesenses2223 Год назад +5

    To many brands have sacrificed their identity for the sake of maximising profits, the sports collections at Armani, Prada, or Karl are the equivalent of the SUV market explosion on the car industry...every car brand makes SUV now, even if it completely ruins their image...

    • @understitchYT
      @understitchYT  Год назад

      I dont think karl intentionally sacrificed it tho. I think the business people sacrificed it on his behalf and he just didnt do marketing so didnt notice how bastardised his company was becoming

    • @applethree6128
      @applethree6128 Год назад

      Agree the maximalism mixed with the urge of imitate casual / streets wear / Gen-z aesthetic is destroying the authenticity of the brands

    • @understitchYT
      @understitchYT  Год назад +1

      @@applethree6128 I dont think thats destroying authenticity at all, thats just a design style. The problem with KL was that the people doing the business for his company didnt understand what was Karls image and persona (his autheticity if you will)

  • @rafalg2113
    @rafalg2113 11 месяцев назад +1

    I totally agree. I respect Lagerfeld's legacy, but when I pass through Karl Lagerfeld section in my local multibrand store I'm always so confused. When I find something I'd like to wear it features his chibi which I'm not crazy about. Instead I grab something from Ralph Lauren, Boss or Lacoste (as long as they do not feature an oversized logo). I know they're boring brands, but at least are somewhat cohesive when it comes to their design.

    • @understitchYT
      @understitchYT  11 месяцев назад

      Yeah 100%, its very weird branding

  • @zuhei
    @zuhei Год назад

    Im new to fashion, been looking at videos a bit. I cant help but wonder if those KL pieces would have more value today? 😅 Just curious.
    Excellent video btw! 🎉

    • @understitchYT
      @understitchYT  Год назад

      They will for a bit and then itll decline again

  • @ingridbmangubat
    @ingridbmangubat Год назад +12

    OMGGGG I got so excited seeing this because I became a Karl Lagerfeld fan from watching your videos on other luxury brands. I didn't know He actually had a namesake brand. None of the documentaries I watched mentioned it. I guess because it wasn't really as successful as his work in other bigger labels. This is so interesting! IM SO EFFIN EXCITED FOR THAT LAGER-FEST VIDEO IM SO READY!!! I Absolutely want to see how all his life's work are laid out together. This channel is such a gem for a poor, naïve fashion fan like me. Because I can never afford such brands but as a sewist, I'm fascinated by all the work behind them.

    • @understitchYT
      @understitchYT  Год назад +2

      Well now you know why they never mention it! ahah Youre going to love Sundays video so much, its literally the best, most in depth video I have ever made. I cant explain how much work and research went into it. If its not the most detailed Karl video on the internet Ill eat my hat

    • @ingridbmangubat
      @ingridbmangubat Год назад +2

      @@understitchYT OMG I NEED TO SET A REMINDER FOR THAT!!! 🤩🤩🤩

  • @dimplesd8931
    @dimplesd8931 Год назад +2

    I have a pair of $50 KL summer heeled sandals. They’re so comfy. I’ve had them for years. Not revolutionary, verging on Nine West but good shoes. Wish KL had done a long term collaboration with a mass retailer like Target. I loved and bought lots of the collections they did with Issac Mizrahi.

    • @understitchYT
      @understitchYT  Год назад +1

      I think if H&M didnt screw him over like they did he couldve honestly

  • @joshl.6982
    @joshl.6982 Год назад +5

    I had walked into one of these Karl Lagerfeld stores recently, I was shocked and disgusted how ugly the things they try to sell. Totally low quality, poor taste, poorly designed. It was scary!

    • @understitchYT
      @understitchYT  Год назад +1

      Its awfully tacky, isnt it? I went in a few shops over the years and literally none have been good. What I wouldnt give to go into Lagerfeld Gallery tho

  • @Sweetthang9
    @Sweetthang9 Год назад +25

    Karl was a chameleon. He needed a strong signature to energize him. That was his particular brand of creativity and he was damn good at it. He was extremely successful. But “world’s best modern designer” is a massively dubious claim. He is absolutely one of the best, he was a great branding and marketing genius, he was a solid designer.

    • @understitchYT
      @understitchYT  Год назад +4

      I suppose it depends on what you consider to be best, chameleonic vs own style, then prolific vs impactful

    • @user-ci2sy5jb2j
      @user-ci2sy5jb2j Год назад +1

      I believe he didn’t showcase his own style to the world long enough so his brand lacked brand identity. He was used to designing commercially and in the eyes of another fashion house. He developed other brands identities but neglected his. And that left a disconnected with the consumer and the foundation of his brand.

  • @tee95south6
    @tee95south6 Год назад +1

    Thank you for your time and indep research that you put into your videos. I love Karl Lagerfield clothing line. As I'm typing this I'm wearing one of his logo black/white shirt with last season wedge heels. My favorite colors are black and white,and I feel in love with his line when I saw Naomi Campbell in his Black and white track suit. I immediately went online and ordered it,that was 2019😊. Yes,he said some awful things. However, as you stated in your other video hurt,and lonely ppl.hurt people. Furthermore, I enjoy wearing his designs because I like to stand out from the masses that's stuck on MK, Gucci and LV. Keep up the good work ❤

    • @understitchYT
      @understitchYT  Год назад +1

      Their product is actually not bad at all, its only the amrketing side thats bastardised his image so much, theres a few comments from people that knew him here that confirm it too

  • @loreenaipsum
    @loreenaipsum Год назад +1

    Jesus, I love your channel soooo much, thank you for doing such a great job ❤

    • @understitchYT
      @understitchYT  Год назад

      Im so glad you enjoy my work! Thank you so much 💕

  • @brittneyINC
    @brittneyINC Год назад +2

    SUPPPPERRRR EXCITED FOR THE NEXT VIDEO 💙

    • @understitchYT
      @understitchYT  Год назад +1

      Many sleepless nights and tears have gone into it, you’re going to love it

  • @Diewlilaumu
    @Diewlilaumu Год назад

    May I ask what did you study to gain knowledge and skill like you do? I found your content so intriguing to me and would love to learn similar subjects.

    • @understitchYT
      @understitchYT  Год назад +1

      I did the foundation at CSM bcs of my love of fashion design, then I transferred to another uni where I studied retailing and marketing

    • @Diewlilaumu
      @Diewlilaumu Год назад +1

      @@understitchYT thank you so much for replying:) you are definitely very good!

    • @understitchYT
      @understitchYT  Год назад

      Thank you, Im glad you enjoy 🙌

  • @NicholeGreenNicholeGreen
    @NicholeGreenNicholeGreen Год назад

    The guy at 21:37 looks exactly like Jacques de Bascher.

  • @shes.a.sweetie98
    @shes.a.sweetie98 Год назад

    TY for this content

  • @dyptique
    @dyptique Год назад +1

    I love your honesty. Well researched as with all your vidéos and well narrated too, thank you. He once told me that he did not care about this KL line because it was just an investment firm and that he really loved working with Bernard Arnaud and the wertheimers who treat him well and do things the way they should be done, quality, good people etc. I wish I had asked him why he continued with it as he clearly did not need the money. Yes the brand brings nothing to the world or to his great legacy.

    • @understitchYT
      @understitchYT  Год назад +1

      I’m glad to have confirmation on something that I suspected, thank you so much for adding your personal memory to that. I also wish I knew why he continued with it, I guess he just wanted something that could be a legacy, and when it didn’t turn out the way that he planned, he just didn’t care? a really interesting man and a really interesting brand

    • @philippemihailovich6316
      @philippemihailovich6316 Год назад

      @@understitchYT ps if ever you require the video footage of those comments, I would be happy to dig them out for you. Am really looking forward to your McQueen video. Your work makes such a difference to the general un-researched online garbage. I'll try to spread to word as much as I can :)

  • @wb-lr9ig
    @wb-lr9ig 4 месяца назад +1

    Can you do alexandre vauthier?

  • @user-lq1yt8hm2t
    @user-lq1yt8hm2t 11 месяцев назад +1

    Mr.老佛爺真的十分有选模特兒的眼光!

  • @bicyclelife7088
    @bicyclelife7088 Год назад +5

    As a marketing professional and my late Fiance having worked for Lagerfeld Paris I can honestly say I understand the direction of the new brand. You cannot make another Chanel clone, you have to make something different. What they weren't getting with Chanel or Fendi was the youth market who can afford mid market, but want a high end mystique. This is proven with the streetwear/high end collab trend of Gucci, LV etc with Jeremy Scott/Adidas, Nike Supreme, etc. The Lagerfeld stuff is better quality than Armani Exchange, more sophisticated than Diesel, and more affordable than Moschino. I don't see anything wrong with that. It makes sense if you want younger up and coming buyers.

    • @understitchYT
      @understitchYT  Год назад +4

      The *product* was actually quite good, youre not wrong there. But the marketing of it is so tacky that its offputting to the demographic theyre trying to reach, and thats seen in lacklustre sales. Young people might buy armani exchange, but their marketing is far more cool than a chibi image of an elderly (now dead) man 🤷

  • @4u2nvskin58
    @4u2nvskin58 10 месяцев назад

    Could you please do one on christian lacroix?

    • @understitchYT
      @understitchYT  10 месяцев назад +1

      I would love to actually, maybe after fashion week

    • @4u2nvskin58
      @4u2nvskin58 10 месяцев назад

      @@understitchYT wonderful I can’t wait !!!!

  • @rentedthriftedreal
    @rentedthriftedreal Год назад +6

    Well, this is perfect timing. ❤

  • @user-lq1yt8hm2t
    @user-lq1yt8hm2t 11 месяцев назад +1

    不愧為服裝界的模特兒之父!

  • @missing_scene
    @missing_scene Год назад

    I wish you would make an episode on Marc Jacobs

    • @understitchYT
      @understitchYT  Год назад +1

      Oh thatd be sooooo interesting (and lots of handsome photos)

  • @davidpachecogarcia
    @davidpachecogarcia Год назад

    🤔🤔🤔 I guess his collab with Grand Theft Auto IV in 2008 makes more sense as it was using his likeness and not his designs.
    Tho it would have been cool to see some Lagerfeld in game clothing.

    • @understitchYT
      @understitchYT  Год назад

      He very much wanted to do that actually! He seemed to think it was great fun, he even did one of the radio stations in the game

    • @understitchYT
      @understitchYT  Год назад

      He very much wanted to do that actually! He seemed to think it was great fun, he even did one of the radio stations in the game

  • @mrotaveria
    @mrotaveria Год назад +7

    Looks like this one was an "all fall" episode :), "the fall and more fall of Karl Lagerfeld"

    • @VioletFem
      @VioletFem Год назад +2

      Agree. The brand never quite reached its potential.

    • @understitchYT
      @understitchYT  Год назад +3

      In terms of sales, yeah pretty much, but at least in the beginning it was well received 🥹

  • @takinn9462
    @takinn9462 Год назад

    I luv how passionate this video is

    • @understitchYT
      @understitchYT  Год назад +1

      Im so glad you liked it, I cant wait for you to see Sundays video I cried countless times making it 😂

  • @andiestewart7423
    @andiestewart7423 Год назад

    He had a luxurious life. IMO there’s too much competition these days. I used to work for Lancôme and Estée Lauder and they were considered top of the line cosmetics. Nowadays there’s good products without the big price

    • @understitchYT
      @understitchYT  Год назад +1

      These days Im interested in both, theyve both tried to come into fashion with varying results so theyve been interesting to watch diversify

  • @lovethefields
    @lovethefields 10 месяцев назад

    Please explore Patrick Kelly, such an important and unknown figure

    • @understitchYT
      @understitchYT  10 месяцев назад

      Such an important designer, he doesnt get enough recognition

  • @dionneking8
    @dionneking8 Год назад

    so awesome

  • @erindanelleavilaavilaguerr7251
    @erindanelleavilaavilaguerr7251 11 месяцев назад

    I'm guessing ... Mr, Lagerfeild gave me a pope protection recommendation.

  • @jonathanlatouche7013
    @jonathanlatouche7013 Год назад

    2:54

  • @swabrren
    @swabrren Год назад +1

    Oh man such a shame it became this overly branded “Karl” logo merch. I actually own a piece, a kimono with a camo print, that I wear a lot in the summer.

    • @understitchYT
      @understitchYT  Год назад +1

      Interestingly imo, the problem isnt with the clothes. Its with the lack of consistent brand communication. The clothes arent entirely bad, they just arent branded or marketed well and then cheapened by gimmicky karl chibi crap

  • @christianstone8999
    @christianstone8999 Год назад

    Are we going to see a Karl Lagerfeld brand revival with a new creative director, like Grace Wales Bonner?

    • @understitchYT
      @understitchYT  Год назад +1

      I seriously hope so. But imo the problem is the way the management treats the business as a cash grab. They dont seem to understand that they need something (probably as a loss leader) to give them design credibility which then raises brand equity and sells their cash cows. You need that design to keep the brand equity up so the cash cows dont become undesirable. They arent willing to invest in that to build the business and thats a shame (and maybe the wrong time atm?)

  • @modfus
    @modfus Год назад +2

    I can't agree with you that Lagerfeld is arguably "the world's best modern designer". Lagerfeld was certainly an outstanding stylist but as a designer he wasn't even close to Balenciaga, St. Laurent, or Givenchy.

    • @understitchYT
      @understitchYT  Год назад +1

      Well thats why its ‘arguably’, I consider most of the names you said to be older designers, while Karl was still working until recently when he died. Though I think theres also arguements to be made for Galliano, McQueen, Kawakubo, Mugler, van Herpen, theres a lot of very important names that could be the worlds best modern designer

    • @modfus
      @modfus Год назад +1

      @@understitchYT I agree with your list. I put Lagerfeld in the company of historic designers because his career was so long he was working when they were at the height of their careers. Lagerfeld too, has entered the realm of "historic designer". I think Lagerfeld must also have been among the most intelligent and knowledgeable designers of all - he really was a very clever man.

    • @understitchYT
      @understitchYT  Год назад

      I could agree with either ilk tbh, he could be modern, could be historic, just because of how extremely long his career was. I wonder if we will ever see another stint of fashion like his again

  • @latchkeylex
    @latchkeylex Год назад

    great video

  • @saint9715
    @saint9715 Год назад

    its so sad to see that his namesake brand turned into something you'd pass by at an airport :(

    • @understitchYT
      @understitchYT  Год назад

      Its a testament to how import the marketing and business side of the business actually is. If carelessness and greed can ruin Karl Lagerfeld, it could ruin anything

  • @gemstonesparkle7915
    @gemstonesparkle7915 Год назад

    That’s the type of brand young Karl would take on his hands and make it fashionable again. Quite ironic. 😅
    But yeah… He had already everything, If he couldn’t go nuts with his own brand, why should he put any effort on it?!

    • @understitchYT
      @understitchYT  Год назад +1

      Hahahahahha, well yeah, turning around so many brands youd think so, but the difference is those companies all had good business sides too. KL simply didnt. I think it was foolish to leave OTB honestly, that was definitely their best bet at success

  • @makdle66
    @makdle66 Год назад +3

    Honestly there's a difference between a creator, an artist, and a replicator and keeper of someone else's work and ideas to manage and insure the perpetuity. Lagerfeld was a master of shock both in statements through reinterpretation of others work or more often, his offensive mouth. He was just a great publicist strategist and marketer. Left to his own creations, he was just repetitive and only used shock mainly as means of innovation.

    • @understitchYT
      @understitchYT  Год назад

      Youre absolutely right, theyre all doffernet kinds of designers, and it seems natural that Karl was a reinventor because thats what was needed of him in his career. Fascinating man, fascinating industry

    • @makdle66
      @makdle66 Год назад +2

      @@understitchYT I personally prefer originals and true creators, many to be named from the old original houses to the new talent. Granted this houses need keepers of the tradition, that's why people favor certain styles and offerings from particular houses, but while I am neutral to Lagerfeld as a person, I don't agree with the over hyped mythical status of someone who wasn't able to make his own vision, his own house become icon the houses he kept are. And he's by no means the only keeper, yet he seems to be in the group that was unable to do anything with his house unlike, say Galliano or Alexander McQueen to name a few who are truly deserving of their status. Especially considering the fact he was being propelled by multiple legendary houses. Again, nothing against the person and businesses wise yes great publicity stunts and marketing ability, but I don't see him as the design genius he's portrayed as.

    • @understitchYT
      @understitchYT  Год назад

      @@makdle66 Its just different trends in what people want from fashion houses imo. Like, maybe in 10 years or 20 we will once again prize someone for continuing to evolve an aesthetic once again, instead of the reinvention style that is more popular at the moment

  • @marlapearce8537
    @marlapearce8537 Год назад

    What he said may have been hurtful but many times he was correct.

  • @jeffrydiamond
    @jeffrydiamond 8 месяцев назад

    There was no "fall" lest we forget Karl's brand had to survive two economic recessions, doing what few could.

    • @understitchYT
      @understitchYT  8 месяцев назад

      Well it survived because he funnelled money into it, not really for any other reason

  • @jonahgladd
    @jonahgladd Год назад +1

    Like you said before Karl always had a vision to make the brand more accessible to the masses and I think that’s why it is the way it is

    • @understitchYT
      @understitchYT  Год назад +1

      But there are less embarrassing ways to make something accessible to the masses, if you think of Armani exchange, Tommy Hilfiger, Ralph Lauren all of these are accessible brands in the luxury space and yet not anywhere near as embarrassing as a cartoon version of Karl

  • @99imre
    @99imre 2 месяца назад

    Karl was wery brave to stand up agaist anrgy fat people who body shamed thin models since forever. "My body, my choice" was immediately forgot when they pointed fingers on Kate Moss and others. Good that someone did actualy stand against it. Karl had talent and good heart.

    • @understitchYT
      @understitchYT  Месяц назад

      come on now, it's never okay to shame someone of any size. At best we can put it down to the 90s-2010s being just not a very positive time for anyone and generally it being quite a judgmental time

    • @99imre
      @99imre Месяц назад

      @@understitchYT as i told, these feminazis shame everyone all the time, including thin models. Karl actually deffended his models. gentleman like he was.

  • @throow
    @throow Год назад

    I think those little plastic(?) figures was to cater to the new rich Asians

    • @understitchYT
      @understitchYT  Год назад

      I dont know who they were for honestly, maybe its for the Asian market, but Ive never seen it on the streets there 🤷

  • @lucasmoreno5330
    @lucasmoreno5330 Год назад +1

    I visited the Regent Street store. Straight up garbage.

    • @understitchYT
      @understitchYT  Год назад

      At least you know limbo is only that bad for when we all inevitably die😂

  • @louielouie684
    @louielouie684 4 месяца назад

    Karl Lagerfeld NEVER had any kind of a "fall" .

    • @understitchYT
      @understitchYT  4 месяца назад

      This video is about the brand, not the person. I have a video called The Life and Death of Karl Lagerfeld if youd like to know more about him personally

  • @guldenaydin9918
    @guldenaydin9918 Год назад

    🌈💝

  • @OpinionatedMatt
    @OpinionatedMatt Год назад

    The puzzling lack of direction and even identity 🥴

    • @understitchYT
      @understitchYT  Год назад +1

      It’s such a shame isn’t it?

    • @OpinionatedMatt
      @OpinionatedMatt Год назад +1

      @@understitchYT at the very least it’s frustrating to watch. Also because it’s the situation the company I’m working for has.

  • @richluxshopping
    @richluxshopping Год назад +1

    Omg

  • @victoriamihai4320
    @victoriamihai4320 11 месяцев назад

    Karl legerfeld never felled!

    • @understitchYT
      @understitchYT  11 месяцев назад

      Youre probably talking about the man, not the company

  • @erindanelleavilaavilaguerr7251
    @erindanelleavilaavilaguerr7251 11 месяцев назад

    I've seen Mr Lagerfeild many times when I was with my monarch friends from the middle east ... It was said, met let his death. When we where not allowed access to the party in Luxeombourg city the year he died to protect ... He died! It's my daughter, Phebes Valentina ... that he died by. Not me, they call thee mother of war. He died when we felt helpless together ... And it's honest! It's very honest

  • @hdervish2497
    @hdervish2497 Год назад

    No manner of fancy clothing can make up for his nasty attitude. Normalize ignoring artists who are jerks. And shout out to the rise of curvy girls in fashion

    • @understitchYT
      @understitchYT  Год назад

      I agree that his comments were not okay, but what I don’t understand is why some other celebrities haven’t seen the backlash that he has. The way that people have really come for Karl. Most 90 celebrities have said things equally, as bad or worse than he has, like Paris Hilton is a great example, so is David Walliams, even the Royal family have said awful things, but no one has cancelled them, they are all still in favour (well not all of the Royal family, just for a different reason). It’s upsetting to me that the energy that people have Karl isn’t universal and seems very targeted towards him

  • @jhoniec
    @jhoniec Год назад +1

    His designs for chanel were awful!

    • @understitchYT
      @understitchYT  Год назад +4

      He revived the company from near bankruptcy, he was chanel

  • @swulabs
    @swulabs Год назад

    Best? Thats a stretch. Popular you mean.

    • @understitchYT
      @understitchYT  Год назад

      He has evidenced more than anyone else an ability to revive failing fashion houses, so Id argue best, but I dont necessarily think hes that popular. Hes well respected, but his public image isnt what Id consider to be popular, but I suppose thats subjective

  • @jonaswunderkind4580
    @jonaswunderkind4580 Год назад

    Fall? Hhahahahahahhahhahh

    • @understitchYT
      @understitchYT  Год назад

      You like the Karl Lagerfeld brand? What is it about it that you like?

    • @jonaswunderkind4580
      @jonaswunderkind4580 Год назад

      @@understitchYT Karl Lagerfeld brand is trash, but it was meant to be so. Lagerfeld himself talked about it many times, that he did not care. He liked his image to be used on various cheap products and same way he treated his brand. Also, he said that some investors did not want to pay enough money, so he just left it, he did not care. KL brand i see as an extension of his persona which managed to mix highs and lows ✌️

    • @understitchYT
      @understitchYT  Год назад

      Oh okay cool, we are on the same page 😂 I loved researching about Karl, but I feel for him with how bastardised this brand became

  • @schnioula
    @schnioula Год назад +8

    *I **_liked_** him until he made major racist comments about refugees here in Germany.* He should have stayed in his lane. He sounded old and bitter. I never looked at him the same.

    • @CauseImSmokingYourMenthols
      @CauseImSmokingYourMenthols Год назад +7

      What a strange comment. I’m guessing you never knew him on any sort of personal level so how is it relevant that his beliefs affected you? We’re here to discuss his business. Sit down.

    • @schnioula
      @schnioula Год назад +10

      @@CauseImSmokingYourMenthols I hope and pray you end up being a refugee one day and have old, irrelevant fashion designers deny you access to your human rights! ✨ #amen 🙏

    • @understitchYT
      @understitchYT  Год назад +5

      I know exactly what youre talking about, when he quoted someone talking about the holocaust. He shouldnt have quoted it, but it is taken out of context. I hope you come back next week to watch my full video on Karl because I talk about these quotes and why they came to be

    • @CauseImSmokingYourMenthols
      @CauseImSmokingYourMenthols Год назад +1

      @@schnioulaYikes! One can clearly see your compassion, understanding and reasoning from your wishes of ill will . I don’t see any reason to continue something I shouldn’t have gotten involved in, I feel sullied enough.

  • @marcoscaligaris3110
    @marcoscaligaris3110 Год назад

    Put to rest? Damn man, what a hater

    • @understitchYT
      @understitchYT  Год назад +1

      Im so confused, what part of this is ‘hating’? I would love to see this done well, but its not happening and its no longer Karls vision. Thats not hating 😂

  • @michel_michel
    @michel_michel Год назад

    Re: “Fur” - 👎🏻👎🏻👎🏻.

    • @understitchYT
      @understitchYT  Год назад +1

      I dont like fur, but I also dont like fake fur, all get a thumbsdown from me, unless bought vintage because in that case I'd rather not have all that plastic in the ever growing dumpgrounds