And don't you wonder why they're not doing it then? They like to prop up the market value of their watches, hence the inflated RCPO prices. Also, there is way too much demand for the grey market to disappear. The RCPO program is tiny in comparison, most ADs don't hold that much RCPO inventory, especially in many parts of the world.
@@nobbylon1 never.. but let’s remember Rolex are run as a charitable organisation with unlimited stock so they could easily cut prices anytime & kill off the grey dealers that they feel cheapen their brand name & in doing that will control the whole market…
The grey market and ADs both overhype the purchase of a Rolex. I own 3. This video is a bit like the pot calling the kettle black. In reality it’s all relative to your own situation. After all how YOU spend your money is up to you. The buyer should really hold all the control not the seller.
Same as second hand cars: you will pay a premium if you buy at the brand garage vs an independant multi-brand second hand dealer. Some people are looking for a better price while others are looking for the peace of mind. Whatever you chose, always buy the dealer (cpo or grey).
@ you read it wrong. I was not speaking about a premium over retail. I was speaking about a premium between the official approved dealer vs independent. Btw I am old enough unfortunately.
I bought 2 CPOs (datejust and seadweller) in perfect condition for approximately 30% more than the grey market price. And then the dealer offered me at retail a 2024 new Daytona SS black dial. So in my opinion it was well worth it.
@ 2021 126334 white dial oyster Roman $15.2k and 2019 126600 $14.9k. I surely overpaid for these, but I got one of my grail watches brand new from AD. I think that prices are coming down in the CPO program and new watches are starting to be more available. It’s a buyers market. Also if I had to liquidate all three (which I am not), I believe I will break even or even profit if I sold in eBay myself
@@BobbyDazzler888 I replied with the details but someone deleted my comment because I don’t see it. Not sure why, but here goes again CPOs were: 2021 datejust $15.2k 126334 white dial oyster Roman numerals. 2019 seadweller $15k 126660. 2024 Daytona 126500ln black dial at retail + tax. I believe more and more people are getting lucky with ADs these days
When the CPO was announced a couple of years ago, the entire watch enthusiast world just laughed at them. The prices are a joke and you need your head examined to buy one. Do your research and find a reputable dealer, save thousands. Saying that I’d never pay over retail for a Rolex and if that’s not possible I will just buy something else which is going to be more interesting anyway.
I'm not trying to sound like a troll, but I probably will. When you say that these watches are hard to get, is that not for a specific reason? It seems to me that the reason is because AD customers who have "good relationships" (spend money with them) with their ADs are likely to get the models they want. The incentive to do this and re-sell it, although less than a few years ago, is still there because dealers such as yourself will give them a premium on an unworn watch. Then, you sell it for a premium and tell people it's a good deal because it's "hard to get" otherwise, when in reality, this practice seems to be the very thing making a Rolex hard to get. If people stop paying over retail for a Rolex, flippers will have no incentive to flip it and prices will fall, thus leading to AD availability. I am certainly no watch economy expert, but am I totally off base here?
I do think your wrong about how much ads are paying. My ad who is trying to get inventory for their cpo program offered me 22k usd for my 2019 hulk. Feels nice for the dealer to value my watch so high. You wouldn’t give me close to 22k for a pre owned hulk
I don’t get it. You say you don’t know their buy-in price and you would love to know, yet in the next sentence you know their markup is 80%? And if it was 80%, the AD would’ve bought the SD for £2,800? No way. Sounds like a load of BS. Doesn’t make any sense.
An 80% profit probably means you multiply import prices by 1.8, making a 14k watch with a 7,500 purchase price for the Rolex CPO, which is also less than the 8k he claims to be buying from owners. Actual prices Rolex buys from owners could be lower, because the 7,500 cost to it will have to include in-house servicing etc.
He has assumed in the calculation that Rolex paid £8k for the watch (but suspects actually they will have paid less). However, the video uses "Margin" and "Markup" inaccurately. In the same example, this is what it should be: Charlie's MARGIN = 20% (£2,000 profit/ £10,000 sales) Rolex's MARGIN = 44% (£6,350 profit/ £14,350 sales) Charlie's MARKUP = 25% (£2,000 uplift/ £8,000 cost) Rolex's MARKUP = 79% (£6,350 uplift/ £8,000 cost) 😀
With respect I don’t think you really get it. The CPO program was Rolex’s way of putting a market cap on the grey market. Of course yours is cheaper, because now it has to be. They control the top end.
@@Anonymouslyme1 i should have said the market dictates the top end! Is that clearer? Seller makes product but wont sell it, somehow product gets out and buyers decide how much they are willing to pay. This then changes on fashion, economy and of course changes in the supply. All Rolex can do is alter supply and retail pricing. The market dictates how much a grey or Rolex CPO can charge AND receive for that watch. That is why some watches get discounted at AD’s, because the market has decided they are over priced and is unwilling to pay even Rolex retail.
I bought a CPO Milgauss from Radcliffe in the US. It came with literally everything. With the original box, original green warranty card in a green folder with the original booklets, the green hang tag, the new white warranty card in a leather holder, white hangtag, white travel pouch in a white box. The watch looked unworn, I don't know if it was actually unworn or if it was done up in the service to an unworn like state.
If it was CPO it was polished. Meaning if you know what to look for it definitely isn't mint condition. It's nice and shiny but if you put a new one next to it you'll easily see the difference. It's not bad per say. Especially if it was your watch and you got it polished. But if you can buy a mint condition unwarn unpolished one for far newer for less then CPO.................................
I couldn’t give a *** about the box whereas knowing it’s authentic and priced appropriately is where I’m at. Problem is Rolex is not pricing appropriately and grey dealers cannot guarantee authenticity at the level Rolex can. So solution is for Rolex to lower their prices which solves the problem AND gets rid of the middle man which plagues this industry
Not sure that information is correct. My understanding is that a watch bought through the CPO programme will NOT be serviced if the service isn't required.
Their CPO system is a crime. I went into an AD and got the usual nonsense about buying crap I don't want from them. He then tried to push me into their pre-owned range and the prices were hysterical. nearly 19 grand for a Pepsi, to name but one example of their stupidity.
@@hansenluu how would they buy the watches then if it was capped at msrp. all well and good for ppl wanting to buy but nobody would then want to sell because the others would be too low
@@dannysimenauer5745 No. And he even tried claiming that they were priced slightly below the grey market value. It was actually quite embarrassing to see.
The CPO’s guarantee of receiving a real watch (not a counterfeit) also comes with peace of mind. As you know, there are many excellent fakes out there…coupled with policies and warranties that are only as good as the grey market dealer. Sometimes, paying a higher premium is worth it.
The Black Daytona 2019 that's been at my local AD in the CPO case going on 4 months for 29500 would say otherwise. The new freshly flipped ones are moving in less then a month for cheaper.
@@anthonyamato6367 ask anyone who has walked into ADs and been treated with indifference because the staff know they have no stock to sell you or expect you to grovel and jump through hoops just to have the privilege to buy their stock.
@@kokhowlongOmega are just as bad and sometimes worse lol. Have you bought either then? I have bought several of both. Hope you got decent discount on your Omega if you do actually have one 😉
I went in my Ad and have only once has the used selection been mentioned, it wasn’t pushed on me it was just a “I depends how quickly you want to get one” The next time I went in I got a dj41 at retail
I still can’t understand justifying the CPO premium for a pre-owned watch while the same model in unworn condition is available at the AD. If CPO covered vintage Rolex for watches not in production maybe worth buying under CPO. If collectors stop buying CPO then ADs/Rolex would drop their prices to make a compelling argument.
I was offered a gmt meteorite for 50k through the cpo I didn’t take them up on this offer as morally, I thought it was wrong apart from being 6k too expensive
I am not buying from the CPO system to re-sell; I am buying it from the CPO system for piece of mind -- to know I am getting an authentic watch , inside out.
IMO, CPO makes no sense for watches 3-5 years old…for reasons he states. However, I do believe CPO is great for Neo vintage and vintage watches where box/papers/hang tags are scarce. It is very nice to know these older watches are indeed authentic.
Do you think Rolex care? They can drop the prices anytime they choose if they want more sales. Their aim is to have control...... which they now do. When the CPO has enough watches they could drop the prices to wipeout the grey dealers 20% overnight and still be in business. How long do you think grey market dealers could survive with zero sales? A month? Two? Certainly not 6 or 12! Rolex play the long game, whereas grey market dealers tend to buy fast cars, speedboats, jet skis, and motorbikes (thinking Paul aThorpe and Spencer (he is not looking good these days)).
@@wristopia4101spot on there I alway thought they would drop prices when they entered the CPO but they didn’t so I think it’s just a matter of time now.. no pun intended
I talked to my AD a few months ago and they told me that their CPO scheme is booming. I understand everything you said but I also have a concern about what happens to the value of the watch if grey market dealers were to service that watch. Rolex service vs grey market service… wouldn’t the rolex service be more attractive on the long term? 🤷♂️ Also for non enthusiasts who just want a rolex, CPO is still a great option as it gives them that peace of mind…
If Rolex are selling watches as 2024 watches when in reality they are earlier models, wouldn't Trading Standards have something to say about it if a customer complained?
100% authenticity guaranteed, serviced by Rolex , 2 year Rolex guarantee, all three are something what watch brokers can’t offer. So buyers like the peace of mind. Whilst the white tag is important , some ADs don’t give it the purchaser. The CPO is expensive. Buy the dealer , ideally a dealer who owns the shop you are buying a watch in , not a rented room or office.
In regard to your comment about putting a client on "The List" for a NEW Rolex Absolutely YES... I recently had an AD tell me that you have to start out with the Date Just to "Play", which is fine as that is what my Wife wants for her daily. He then proceeds to show me available CPO's but none were the model my Wife wanted. I'm interested in the Sky Dweller, White Rolesor, Jubilee Bracelet with Intense White Dial. Retail is $16,100.... He pulls a CPO with these exact specs, this Watch Date is 2017 and he tells me its $22,500 and its a "good price".... good price for them at $6K+ over retail for a pre-owned piece... I wanted to ask him if it tastes good cuz he's going to have to eat it. I won't ever pay more than retail and for a pre-owned piece never. That's just Me, I'll just go get another Omega.
Used the CPO System to buy a used GMT Master II with the promise of a Root beer I did get the Root beer and since had an other new stainless GMT In my opinion it is definitely worth using the CPO System.
If it wasn’t for people taking their brand new Rolex straight down to places like LWC for a quick profit, there would be no grey market. Rolex need to do a better job of protecting themselves from flippers. Maybe even start holding warranty cards for a year after purchase.
Profit margins are decreasing month by month exception is new deliberately limited production hyper watches. When Rolex announces a new model they deliberately delay release to stimulate hype.
Hi Charlie, glad you covered today’s subject about CPO program. I also believe that Rolex CPO is ridiculous, unless I guess a customer is that desperate to buy certain model. I’ve telephoned Rolex asking about availability and if exhibition watches are ever for sale. Rolex was encouraging me to check CPO program.😂
For me, the advantage of the CPO route is confidence that the watch is a Rolex and not a super clone. But, if I buy a Rolex from the grey market and put the watch into Rolex for a service and pay the £1,000 I’m going to pay less money but get all the benefits! So, why would I buy a CPO watch in the first place? I had this discussion with an AD and he implied their prices will come down. I wonder…
I saw plenty of Ceramic date subs online for between $13K and $15K and no date subs for between $10K and $12K same as grey market, are there obscenely overpriced watches on Tourneau or 1916, yes, but you can find fair prices. What I would say is the "average" person going to buy a watch has no idea who LWC is or Chrono24 they just want to buy a watch and Rolex offers a opportunity to buy that watch and since they maybe only ever want one watch they don't care, nor do they even know they should care. Not everyone wants to dive into the world of grey dealers, and how do they even know who to trust??? I love your channel and never miss your Sundays drops. Thank you!!!
Just bought a submariner date 2020 model stainless steel paid cpo price but I’m keeping it not selling on to try make a few quid. Also it come with all cards swing tags and boxes.
I have played a bit of a game twice and won both times. Playing games and gambling is fun, especially if you win. Gambling is a massive industry, so people obviously enjoy it. Never been asked to buy anything (only to being a customer which is 100% reasonable IMO) and certainly no dancing. Personally I do not see any difference between AD's maximising their sales (AKA keeping the lights on/staff in a job) and grey market dealers.......doing exactly the same! The only difference that I see is that my Batman was just over £9k, and yours is £5k more. That's a Batman and a Planet Ocean to me....... Ironically it was buying the PO (at a discount) that got me the Batman....... and OP41.
Y'all do all this complaining but people are still going to buy. You guys need to understand some people just prefer to buy from a company "authorized" to sell these watches rather a random grey dealer. Also these purchase will do more from them in the long run then just putting money in your pocket.
My local WoS AD have started selling CPO, THEIR PRICES ARE 30-50% NORTH OF THE GREY MARKET PRICES. They haven't sold any in months, and their watches are 7-10 years old FFS.
Paying anything near retail for a used watch is crazy! I understand going CPO though because you know it is real. A problem many people like myself have. I would give 8-9k for a used steel GMT but 14k? GTFO.
When I bought the Starbucks I asked just out of curiosity how much they would pay for my 5 digit Sub. It was a joke. Sold it to a family member for a much better price the same week.
I’ve been wearing Rolex for near 40 years and have been fortunate enough to buy at retail or duty free prices. I’ve always said I will never pay more than retail howeverif a particular watch you want is never available you have 2 choices these days. Choice 1, play the idiotic Rolex game, buying other stuff you don’t want in the hope of getting what you actually wanted OR choice 2, pay grey and walk out the same day wearing that watch! Rolex have themselves just joined the grey dealers with the CPO system however they are it seems still holding back certain items in an effort to retain control. Personally Unless I’m getting a full set and at retail or less I’m not buying. My only exception to this would be something I truly would like and know it’s impossible at an AD. One thing that baffles me is why anyone would pay £14k for an SD43 when list is only £11.5 ! LWC therefore are selling under list, well done. I just bought a v1 2018 full set from a friend for the Swiss jan 2018 list price of £7,600 which is roughly LWC’s buy in. New sports are starting to drip through but it’s still a waiting game and if you don’t want to wait and don’t want to play by Rolex rules go to a grey like LWC and pay the premium. While I’m here…took my 16710 LN for service at Rolex west malling. It’s got a pepsi bezel on it at the moment (I have the original) Rolex wanted to replace (steal) my pepsi insert, quite valuable and replace at my cost with a black insert AND replace the crystal before they would agree to service. Talk about bending me over! I said thanks but no thanks. Bexley service was never like this. The whole Rolex thing is a money grab game and you just have to decide how you are comfortable playing it.
@@thehonestwatchdealer The annoying thing about the crystal is that it’s the smallest nick unlike my old 16800 which had a huge chip out of it! I used to take it in to Bexley for an annual water proof test, which they never charged for, done while I waited. At no point did they ever insist on crystal replacement. It still has the original crystal and is still waterproof. 30 years worth of 24/7 showering, saunas, swimming and diving. The 16710 still remains unserviced. I could swap the bezel and swap in my LN but I’d still have to pay for a crystal which unless you are looking at with a loupe remains unmarked before they would touch it! Just had my Son’s 116610 repaired as the rotor fell off it’s axle. Just out of warranty and because of the tinyest scrape on the outer bezel sayed it was his fault. New bezel and insert plus full service £900. Numerous emails to West Malling but they wouldn’t budge a quid.
The grey and CPO have so many models in stock that the market is saturated with ‘hard to get model’. The internet is full of ceramic Daytona yet these are so hard to obtain…
Channel is becoming stale. No offence , but there are watches other than Rolex. The hype is gone, now is the time to expand your knowledge of other Watch brands
When the CPO was announced I thought it was to put an end to the grey market, but it actually seems to be doing you guys a favour. I would probably never buy over list (at my time in life with my limited finances and ability to buy at list), but if I did I would chance an arm with you rather than the CPO. Bashing Rolex is always distasteful to me, but I appreciate you have a business to run and its good to have as much information as possible as long as people make their own minds up about what's true and what's not.
@@garyguest1885 They are possible building stock levels and planning to do just that. LWC said Rolex buy in for less than they do, so Rolex only need to cover AD profit (and their AD's have no say in that) and slashing prices way below LWC's 20% margin would not hurt them at all. Rolex play the long game and grey dealers could not survive for long with no sales if Rolex undercut them with incentives like a Daytona at list as the cherry on the cake. It could even be a raffle to purchase with every two CPO's once a month! Rolex wanted control, and I would say they now have it. Only question is when do they use it?
@@wristopia4101they are building another factory as we speak plus they have unlimited stock & feel the grey dealers cheapen their product so it’s just a matter of time as you say - but it will be a great day for people who want to wear and enjoy their watches and don’t buy them just as investment commodities..
I find that Breitling and Omega treat me and my watches like I am a valued customer. I have bought Rolex but only at retail. If I go on a list and x months later they call me, it depends what mood I'm in .... It's a game only if you want to play ...
The white hang tag thing is valid on OP’s and DJ’s etc but de valuing a sub, gmt, sea dweller etc would be a bit silly on the basis of a dial tag. I can see it’s value on say a white over a black dial Daytona.
CPO should trade over Grey market... not sure what the issue is? CPO is full authentication and no worries, its from Rolex. The grey market carries its own risks, where as CPO doesnt. If you want to trade in a CPO.. do NOT go to trade with grey market dealers, they want to low ball on purpose. Go back to the CPO system, get credit and history with rolex directly.
Hi I watched with interest and I agree the inflated CPO prices from my own experience are not good value for money but we live and learn I am that customer 😊
This dealer cites that in addition to the "green" swing tag, you should also have the "white" tag. This is completely false, Rolex ADs are under strict instructions from Rolex that upon delivery to a customer the watch needs to have its stickers and removed and "white" tag removed. Both the stickers and "white" tag to be retained and destroyed by the AD. This dealer probably tries to get sellers to agree to sell to him at lower price because they're missing the "white" tag. Please beware of this practice. No reputable Rolex AD will let you have the "white" tag or let you leave with the watch fully stickered.
Customers are only black listed when they ‘flip’ a watch. That is, buy one day & sell it on a few days/weeks later. CPO watches are strictly 3 years or older. The idea is a customer buys a piece, wears it & enjoys it for 3 years, then sells it back to the AD as CPO. In return they likely get offered their next (upgraded) piece. Simple as that.
If there’s a choice between buying from a grey market dealer or Rolex who have inspected the watch, verified the watch, serviced the watch, and cleaned it, for a little bit more money… I’d choose Rolex 😂 And I disagree that the CPO system cheapens the watch. I’d say it increases it. And the CPO card, tag, etc will become desirable just like the usual box contents have. I think Rolex know what they’re doing.
I wonder if I can take advantage of this CPO program by trading in a full set Rolex against a new model. Surely the AD would entertain as they will resell the trade in via CPO at inflated price whilst knowing I’m serious about the purchase.
Rolex is forcing dealers out by making them lower prices instead of going to Rolex pre owned already. I don’t agree with CPO of current production models being sold higher by Rolex especially for a used DJ
From the get-go we knew it would be daylight robbery of poorly-informed unsuspecting customers. It's no wonder the experts at robbing customers blind, the 1916 Company, have joined that program which also forbids them from talking objectively about the brand in any show. Thank you for talking dollars and cents in an honest fashion.
I rather pay for ROWLECKS CPO overpriced name than buy it from some poser reseller grey market garbage dumpster fire probably selling stolen watches or Clean factory knockoffs. The value is you're getting it from ROWLECKS, end of discussion. In the end I want to get scammed by the original source the creator, not by some randos flipping watches like pancakes.
I usually like this channel, but there is so much wrong info in this clip. 1) Rolex does NOT sell the CPO watches, their part is to service and certify them. 2) The retailers own and sell the watches. 3) Rolex does not set any prices, prices are set by the retailers. 4) why are some prices so high? Retailer has to buy watches off people that know the demand, sellers are asking for premium prices. Retailers pay premium prices for used watches, have expenses for service and certification and need to make some margin. If you are looking for an old airking or 36mm datejust, you might find great bargains. Looking for a Sub, Seadweller, Skydweller, Daytona, GMT, no, private sellers know what they have and are asking premium from retailers.
So in New York a CPO 116500 is currently up for $32K. The 126500 retails around $16k with tax. Why would any AD sell you the new one at retail if they can charge double for pre owned. I got one recently for 22k from a grey and now having it serviced by Rolex for $1400 so it’s still cheaper than their CPO by a long way. CPO to me means fools and their money being easily parted.
I think for some vintage watches makes sense, I’m looking for a vintage Oysterquartz (yes quartz) and CPO makes sense to me…..for example. Modern watches I would buy from any reputable grey market dealer
The CPO from Roles is the biggest ripoff ever. I just got the new Sundust oysterflex at retail from my AD, but 100% would’ve come to you over CPO any day of the week. Keep on doing what you do mate!!! ❤
I have never experienced CPO being worthwhile. Different industry (auto) but I’m sure the logic applies here, where it’s just a markup with no inspection. Eg. Porsche Beverly Hills recently sold a ‘CPO’ 911 Turbo S that had obvious and major damage to it. Intentionally trying to get one over on the buyer.
Hi Charlie... a bit off topic.. u seem to always have the sundust oysterflex daytona in stock and ready to show in your videos.. Are they not selling well or does it mean plenty of people are flipping this watch? If so, do u see more price peassure on this model among the big 4 oysterflex daytonas? In your experience, do rolex typically produce similar quantities of each variant in the range or does it vary depending on demand?
It’s all gone mad. I bought a sub non date in 2000 brand new from an AD and it was £1970 and a gmt Pepsi was £2350 I am now priced out of buying a Rolex as my income hasn’t increased to a level that’s even close to a Rolex inflation 😂 Tudor all the way 😂
IMO people put WAY too much emphasis on paperwork. I get the authentication side of it, but to devalue a mint condition watch by hundreds/thousands of pounds is such an injustice & wrong. I would just not sell it off principle alone…..just saying
The CPO program is all about controlling the secondary market prices. Rolex wants the hype to last as much as they can. We all know watches will come back to reality sooner or later, it’s like shorting a market on the way down. All sales tactics.
Rolex doesn't set the CPO prices, dealers are free to set them as they please. Obviously people are still willing to overpay for CPO just to get on the list for a new watch... As long as people pay silly prices the prices will stay high.
Some people feel safer buying a pre-owned watch directly from Rolex. They think they’re getting peace of mind by buying it from Rolex. Meanwhile it’s the exact same watch. I have no problem whatsoever buying from a grey market dealer.
and also convenience, no second hand dealer shops here but luckily for me theres Bucherer and WOS in my town and able to inspect out the watches. Both CPO and grey market have their places.
Buy a CPO .. Keep it one week and then try to resell it, you will be crushed .. I’m sure. Just buy one from a legitimate reseller, and enjoy ! No delays, no cpo, you’ll have original full boxes and papers, and a far better value. JMO
This isn't a channel about the watches. It is a channel about the market value of various commodities. This takes away from the enjoyment. I have gone off Rolex because they are so common. Everyone has got one. No-one talks about the watch, just the price. Might as well talk about bitcoin.
Honest watch Dealer. Tell viewers you only have a 20% gross margin, but your net margins will be a lot lot lower - VAT on your margin, corporation tax, advertising, overheads such as website and accounts and then salaries….
I have wanted a steel GMT for years and now I just don’t anymore. My local AD is the same experience that I have heard so many others talk of. I really don’t think Rolex is worth my valuable time and money now. Plenty of other brilliant brands to look at. Such a shame, what a shit business model.
If Rolex ever drop their CPO prices to a realistic price then grey dealers would all be out of work - fact
I suspect that's why he's so worried about them.
And don't you wonder why they're not doing it then? They like to prop up the market value of their watches, hence the inflated RCPO prices. Also, there is way too much demand for the grey market to disappear. The RCPO program is tiny in comparison, most ADs don't hold that much RCPO inventory, especially in many parts of the world.
Also yes I was told buy CPO and I can go on a list for something I didn't want but not for something I actually wanted
@@garyguest1885 when have Rolex ever dropped their prices? To a realistic ie price point that you want to pay?
@@nobbylon1 never.. but let’s remember Rolex are run as a charitable organisation with unlimited stock so they could easily cut prices anytime & kill off the grey dealers that they feel cheapen their brand name & in doing that will control the whole market…
A grey market dealer who sells watches over list price highlights an AD doing the exact same thing 🤔
I deal with LWC , amazing and totally fair , buy and sell to them
Yer pays yer money yer takes yer choice
But the AD is charging way over!
The grey market and ADs both overhype the purchase of a Rolex. I own 3. This video is a bit like the pot calling the kettle black. In reality it’s all relative to your own situation. After all how YOU spend your money is up to you. The buyer should really hold all the control not the seller.
Duh 🙄
Same as second hand cars: you will pay a premium if you buy at the brand garage vs an independant multi-brand second hand dealer. Some people are looking for a better price while others are looking for the peace of mind. Whatever you chose, always buy the dealer (cpo or grey).
How old are you people. Nobody paid over list before 2019 microchip/covid crisis
@ you read it wrong. I was not speaking about a premium over retail. I was speaking about a premium between the official approved dealer vs independent. Btw I am old enough unfortunately.
I bought 2 CPOs (datejust and seadweller) in perfect condition for approximately 30% more than the grey market price. And then the dealer offered me at retail a 2024 new Daytona SS black dial. So in my opinion it was well worth it.
Why was it worth it. Tell us the models and prices you paid. Otherwise you just paid way too much.
@ 2021 126334 white dial oyster Roman $15.2k and 2019 126600 $14.9k. I surely overpaid for these, but I got one of my grail watches brand new from AD. I think that prices are coming down in the CPO program and new watches are starting to be more available. It’s a buyers market.
Also if I had to liquidate all three (which I am not), I believe I will break even or even profit if I sold in eBay myself
considering daytonas go for double the price, that was a good trade off and got lucky i guess
@@BobbyDazzler888 I replied with the details but someone deleted my comment because I don’t see it. Not sure why, but here goes again
CPOs were:
2021 datejust $15.2k 126334 white dial oyster Roman numerals.
2019 seadweller $15k 126660.
2024 Daytona 126500ln black dial at retail + tax.
I believe more and more people are getting lucky with ADs these days
Did you though? Was your 3 year old at least watches polished by the CPO program? If so that's not really perfect condition now is it?
When the CPO was announced a couple of years ago, the entire watch enthusiast world just laughed at them. The prices are a joke and you need your head examined to buy one. Do your research and find a reputable dealer, save thousands. Saying that I’d never pay over retail for a Rolex and if that’s not possible I will just buy something else which is going to be more interesting anyway.
I'm not trying to sound like a troll, but I probably will. When you say that these watches are hard to get, is that not for a specific reason? It seems to me that the reason is because AD customers who have "good relationships" (spend money with them) with their ADs are likely to get the models they want. The incentive to do this and re-sell it, although less than a few years ago, is still there because dealers such as yourself will give them a premium on an unworn watch. Then, you sell it for a premium and tell people it's a good deal because it's "hard to get" otherwise, when in reality, this practice seems to be the very thing making a Rolex hard to get.
If people stop paying over retail for a Rolex, flippers will have no incentive to flip it and prices will fall, thus leading to AD availability. I am certainly no watch economy expert, but am I totally off base here?
I do think your wrong about how much ads are paying. My ad who is trying to get inventory for their cpo program offered me 22k usd for my 2019 hulk. Feels nice for the dealer to value my watch so high. You wouldn’t give me close to 22k for a pre owned hulk
I don’t get it. You say you don’t know their buy-in price and you would love to know, yet in the next sentence you know their markup is 80%?
And if it was 80%, the AD would’ve bought the SD for £2,800? No way. Sounds like a load of BS. Doesn’t make any sense.
An 80% profit probably means you multiply import prices by 1.8, making a 14k watch with a 7,500 purchase price for the Rolex CPO, which is also less than the 8k he claims to be buying from owners. Actual prices Rolex buys from owners could be lower, because the 7,500 cost to it will have to include in-house servicing etc.
He has assumed in the calculation that Rolex paid £8k for the watch (but suspects actually they will have paid less).
However, the video uses "Margin" and "Markup" inaccurately.
In the same example, this is what it should be:
Charlie's MARGIN = 20% (£2,000 profit/ £10,000 sales)
Rolex's MARGIN = 44% (£6,350 profit/ £14,350 sales)
Charlie's MARKUP = 25% (£2,000 uplift/ £8,000 cost)
Rolex's MARKUP = 79% (£6,350 uplift/ £8,000 cost)
😀
Drop of the usual
With respect I don’t think you really get it. The CPO program was Rolex’s way of putting a market cap on the grey market. Of course yours is cheaper, because now it has to be. They control the top end.
@@chumpey spot on there
@@chumpey the market controls the top end not Rolex.
That doesn’t make any sense, the market sets the price
@@Anonymouslyme1 i should have said the market dictates the top end! Is that clearer? Seller makes product but wont sell it, somehow product gets out and buyers decide how much they are willing to pay. This then changes on fashion, economy and of course changes in the supply. All Rolex can do is alter supply and retail pricing. The market dictates how much a grey or Rolex CPO can charge AND receive for that watch. That is why some watches get discounted at AD’s, because the market has decided they are over priced and is unwilling to pay even Rolex retail.
Great job, well done!! Thank you!!!
I bought a CPO Milgauss from Radcliffe in the US. It came with literally everything. With the original box, original green warranty card in a green folder with the original booklets, the green hang tag, the new white warranty card in a leather holder, white hangtag, white travel pouch in a white box. The watch looked unworn, I don't know if it was actually unworn or if it was done up in the service to an unworn like state.
If it was CPO it was polished. Meaning if you know what to look for it definitely isn't mint condition. It's nice and shiny but if you put a new one next to it you'll easily see the difference. It's not bad per say. Especially if it was your watch and you got it polished. But if you can buy a mint condition unwarn unpolished one for far newer for less then CPO.................................
I couldn’t give a *** about the box whereas knowing it’s authentic and priced appropriately is where I’m at. Problem is Rolex is not pricing appropriately and grey dealers cannot guarantee authenticity at the level Rolex can. So solution is for Rolex to lower their prices which solves the problem AND gets rid of the middle man which plagues this industry
Not sure that information is correct. My understanding is that a watch bought through the CPO programme will NOT be serviced if the service isn't required.
Thats my understanding too!
Their CPO system is a crime. I went into an AD and got the usual nonsense about buying crap I don't want from them. He then tried to push me into their pre-owned range and the prices were hysterical. nearly 19 grand for a Pepsi, to name but one example of their stupidity.
If cpo is priced at msrp. That will be appealing. And they will eat up the 2nd market for themselves.
Would the AD negotiate the CPO price?
Very sorry to hear of your experience, unfortunately similar stories from most ADs, glad you didn’t fall for it! 👌🏻
@@hansenluu how would they buy the watches then if it was capped at msrp. all well and good for ppl wanting to buy but nobody would then want to sell because the others would be too low
@@dannysimenauer5745 No. And he even tried claiming that they were priced slightly below the grey market value. It was actually quite embarrassing to see.
The CPO’s guarantee of receiving a real watch (not a counterfeit) also comes with peace of mind. As you know, there are many excellent fakes out there…coupled with policies and warranties that are only as good as the grey market dealer. Sometimes, paying a higher premium is worth it.
Rolex is eating the lunch of the grey market dealers, good for them
The Black Daytona 2019 that's been at my local AD in the CPO case going on 4 months for 29500 would say otherwise. The new freshly flipped ones are moving in less then a month for cheaper.
Just say no to all this nonsense and choose a brand that treats you with respect as a customer.
OMEGA
How are they not treating you with respect though? Because the AD’s play games?
@@anthonyamato6367 ask anyone who has walked into ADs and been treated with indifference because the staff know they have no stock to sell you or expect you to grovel and jump through hoops just to have the privilege to buy their stock.
@@kokhowlongOmega are just as bad and sometimes worse lol.
Have you bought either then?
I have bought several of both.
Hope you got decent discount on your Omega if you do actually have one 😉
I went in my Ad and have only once has the used selection been mentioned, it wasn’t pushed on me it was just a “I depends how quickly you want to get one”
The next time I went in I got a dj41 at retail
I was told at 1 ad 8 months Wimbledon datejust. I got it in 2 weeks from another. They have a platy yachmaster for 10500. Gray box and papers 7500
I still can’t understand justifying the CPO premium for a pre-owned watch while the same model in unworn condition is available at the AD. If CPO covered vintage Rolex for watches not in production maybe worth buying under CPO. If collectors stop buying CPO then ADs/Rolex would drop their prices to make a compelling argument.
Very true! I suppose to get the preowned version of the watch while they wait for the new one to come through could be a reason 👍
@@thehonestwatchdealerthat’s exactly it, I was advised to buy a pre owned and being Wishlisted for a GMT. This was Goldsmiths
If Rolex ever dropped their CPO prices then grey dealers would all be out of work - fact
I was offered a gmt meteorite for 50k through the cpo I didn’t take them up on this offer as morally, I thought it was wrong apart from being 6k too expensive
Would the AD negotiate?
@@dannysimenauer5745 they may and may not hope that helps you
I don’t wear a box and tags on my wrist. Key thing is watch is genuine throughout.
I am not buying from the CPO system to re-sell; I am buying it from the CPO system for piece of mind -- to know I am getting an authentic watch , inside out.
IMO, CPO makes no sense for watches 3-5 years old…for reasons he states. However, I do believe CPO is great for Neo vintage and vintage watches where box/papers/hang tags are scarce. It is very nice to know these older watches are indeed authentic.
Its the same as buying a car from a main dealer... you pay a premium
I get emails from AD's in my area (US) advertising their CPO stock. Their prices just leave me shaking my head in wonder.
It's unbelievable isn't it mate 🙌
I do get why some people want the reassurance of buying thru the CPO but surely at these prices, the turnover must be very, very slow
Agreed.
Do you think Rolex care? They can drop the prices anytime they choose if they want more sales.
Their aim is to have control...... which they now do.
When the CPO has enough watches they could drop the prices to wipeout the grey dealers 20% overnight and still be in business.
How long do you think grey market dealers could survive with zero sales? A month? Two?
Certainly not 6 or 12!
Rolex play the long game, whereas grey market dealers tend to buy fast cars, speedboats, jet skis, and motorbikes (thinking Paul aThorpe and Spencer (he is not looking good these days)).
@@wristopia4101spot on there I alway thought they would drop prices when they entered the CPO but they didn’t so I think it’s just a matter of time now.. no pun intended
@@wristopia4101 The comment, and my reply, was regarding the current situation.
I talked to my AD a few months ago and they told me that their CPO scheme is booming. I understand everything you said but I also have a concern about what happens to the value of the watch if grey market dealers were to service that watch. Rolex service vs grey market service… wouldn’t the rolex service be more attractive on the long term? 🤷♂️
Also for non enthusiasts who just want a rolex, CPO is still a great option as it gives them that peace of mind…
If Rolex are selling watches as 2024 watches when in reality they are earlier models, wouldn't Trading Standards have something to say about it if a customer complained?
Wasn't we talking about Certified Pre-Owned, not new.
Buying a Sea Dweller for £8K = pure lowball offer. I'd never sell these conmen my Rolex.
100% authenticity guaranteed, serviced by Rolex , 2 year Rolex guarantee, all three are something what watch brokers can’t offer. So buyers like the peace of mind. Whilst the white tag is important , some ADs don’t give it the purchaser. The CPO is expensive. Buy the dealer , ideally a dealer who owns the shop you are buying a watch in , not a rented room or office.
Any grey dealer/individual can take a watch to Rolex for service, authentication and two year warranty
In regard to your comment about putting a client on "The List" for a NEW Rolex Absolutely YES... I recently had an AD tell me that you have to start out with the Date Just to "Play", which is fine as that is what my Wife wants for her daily. He then proceeds to show me available CPO's but none were the model my Wife wanted.
I'm interested in the Sky Dweller, White Rolesor, Jubilee Bracelet with Intense White Dial. Retail is $16,100.... He pulls a CPO with these exact specs, this Watch Date is 2017 and he tells me its $22,500 and its a "good price".... good price for them at $6K+ over retail for a pre-owned piece... I wanted to ask him if it tastes good cuz he's going to have to eat it.
I won't ever pay more than retail and for a pre-owned piece never. That's just Me, I'll just go get another Omega.
Used the CPO System to buy a used GMT Master II with the promise of a Root beer I did get the Root beer and since had an other new stainless GMT In my opinion it is definitely worth using the CPO System.
If it wasn’t for people taking their brand new Rolex straight down to places like LWC for a quick profit, there would be no grey market. Rolex need to do a better job of protecting themselves from flippers. Maybe even start holding warranty cards for a year after purchase.
Profit margins are decreasing month by month exception is new deliberately limited production hyper watches.
When Rolex announces a new model they deliberately delay release to stimulate hype.
Hi Charlie, glad you covered today’s subject about CPO program. I also believe that Rolex CPO is ridiculous, unless I guess a customer is that desperate to buy certain model. I’ve telephoned Rolex asking about availability and if exhibition watches are ever for sale. Rolex was encouraging me to check CPO program.😂
Ah yes they certainly seem to be pushing the CPO models don’t they! Thanks for watching 🙌
For me, the advantage of the CPO route is confidence that the watch is a Rolex and not a super clone. But, if I buy a Rolex from the grey market and put the watch into Rolex for a service and pay the £1,000 I’m going to pay less money but get all the benefits! So, why would I buy a CPO watch in the first place?
I had this discussion with an AD and he implied their prices will come down. I wonder…
I paid £9k last year and do not remember dancing 🕺🏻
I saw plenty of Ceramic date subs online for between $13K and $15K and no date subs for between $10K and $12K same as grey market, are there obscenely overpriced watches on Tourneau or 1916, yes, but you can find fair prices. What I would say is the "average" person going to buy a watch has no idea who LWC is or Chrono24 they just want to buy a watch and Rolex offers a opportunity to buy that watch and since they maybe only ever want one watch they don't care, nor do they even know they should care. Not everyone wants to dive into the world of grey dealers, and how do they even know who to trust??? I love your channel and never miss your Sundays drops. Thank you!!!
Interesting point mate, certainly something to consider! So glad to hear you're enjoying the content, I really appreciate the support, thank you 🙌💯
Just bought a submariner date 2020 model stainless steel paid cpo price but I’m keeping it not selling on to try make a few quid. Also it come with all cards swing tags and boxes.
Congratulations mate, you're fortunate to have found a model with a fully complete collectors set! Wear it and enjoy it 🙌💯
There are some people who just buy from dealers, and don’t care about price. Smart people do research, and buy from other sources
Smart savvy people probably don’t buy Rolex or any luxury watches.
I have played a bit of a game twice and won both times.
Playing games and gambling is fun, especially if you win.
Gambling is a massive industry, so people obviously enjoy it.
Never been asked to buy anything (only to being a customer which is 100% reasonable IMO) and certainly no dancing.
Personally I do not see any difference between AD's maximising their sales (AKA keeping the lights on/staff in a job) and grey market dealers.......doing exactly the same!
The only difference that I see is that my Batman was just over £9k, and yours is £5k more.
That's a Batman and a Planet Ocean to me....... Ironically it was buying the PO (at a discount) that got me the Batman....... and OP41.
Y'all do all this complaining but people are still going to buy. You guys need to understand some people just prefer to buy from a company "authorized" to sell these watches rather a random grey dealer. Also these purchase will do more from them in the long run then just putting money in your pocket.
I don't have a white swing tag and was told in Europe AD don't give you it?
My local WoS AD have started selling CPO, THEIR PRICES ARE 30-50% NORTH OF THE GREY MARKET PRICES. They haven't sold any in months, and their watches are 7-10 years old FFS.
It's unbelievable isn't it, mate! They'll have to do something about their pricing if they want to sell a watch of that age 🙌
@@thehonestwatchdealer They have made a huge error, someone will be fired. Ho do they think they can justify those prices, for old watches
Paying anything near retail for a used watch is crazy! I understand going CPO though because you know it is real. A problem many people like myself have. I would give 8-9k for a used steel GMT but 14k? GTFO.
I would gladly pay a bit of premium under the CPO program for peace of mind that the watch is not a super clone or fake.
CPO is Rolex's way of capitalizing on the inflated secondary market pricing we've seen over the past several years. All there is to it.
When I bought the Starbucks I asked just out of curiosity how much they would pay for my 5 digit Sub. It was a joke. Sold it to a family member for a much better price the same week.
Very honest 👍 not a lot of people would disclose their margin
I’ve been wearing Rolex for near 40 years and have been fortunate enough to buy at retail or duty free prices. I’ve always said I will never pay more than retail howeverif a particular watch you want is never available you have 2 choices these days. Choice 1, play the idiotic Rolex game, buying other stuff you don’t want in the hope of getting what you actually wanted OR choice 2, pay grey and walk out the same day wearing that watch! Rolex have themselves just joined the grey dealers with the CPO system however they are it seems still holding back certain items in an effort to retain control. Personally Unless I’m getting a full set and at retail or less I’m not buying. My only exception to this would be something I truly would like and know it’s impossible at an AD. One thing that baffles me is why anyone would pay £14k for an SD43 when list is only £11.5 ! LWC therefore are selling under list, well done. I just bought a v1 2018 full set from a friend for the Swiss jan 2018 list price of £7,600 which is roughly LWC’s buy in. New sports are starting to drip through but it’s still a waiting game and if you don’t want to wait and don’t want to play by Rolex rules go to a grey like LWC and pay the premium. While I’m here…took my 16710 LN for service at Rolex west malling. It’s got a pepsi bezel on it at the moment (I have the original) Rolex wanted to replace (steal) my pepsi insert, quite valuable and replace at my cost with a black insert AND replace the crystal before they would agree to service. Talk about bending me over! I said thanks but no thanks. Bexley service was never like this. The whole Rolex thing is a money grab game and you just have to decide how you are comfortable playing it.
Wow mate, that's unbelievable to hear, terrible that Rolex would try and do something like that! Well done for remaining vigilant 🙌
@@thehonestwatchdealer The annoying thing about the crystal is that it’s the smallest nick unlike my old 16800 which had a huge chip out of it! I used to take it in to Bexley for an annual water proof test, which they never charged for, done while I waited. At no point did they ever insist on crystal replacement. It still has the original crystal and is still waterproof. 30 years worth of 24/7 showering, saunas, swimming and diving. The 16710 still remains unserviced. I could swap the bezel and swap in my LN but I’d still have to pay for a crystal which unless you are looking at with a loupe remains unmarked before they would touch it! Just had my Son’s 116610 repaired as the rotor fell off it’s axle. Just out of warranty and because of the tinyest scrape on the outer bezel sayed it was his fault. New bezel and insert plus full service £900. Numerous emails to West Malling but they wouldn’t budge a quid.
The grey and CPO have so many models in stock that the market is saturated with ‘hard to get model’. The internet is full of ceramic Daytona yet these are so hard to obtain…
Channel is becoming stale. No offence , but there are watches other than Rolex. The hype is gone, now is the time to expand your knowledge of other Watch brands
When the CPO was announced I thought it was to put an end to the grey market, but it actually seems to be doing you guys a favour.
I would probably never buy over list (at my time in life with my limited finances and ability to buy at list), but if I did I would chance an arm with you rather than the CPO.
Bashing Rolex is always distasteful to me, but I appreciate you have a business to run and its good to have as much information as possible as long as people make their own minds up about what's true and what's not.
I thought exactly the same at the time.. Rolex could have killed the grey market overnight if they sold for less
@@garyguest1885 They are possible building stock levels and planning to do just that.
LWC said Rolex buy in for less than they do, so Rolex only need to cover AD profit (and their AD's have no say in that) and slashing prices way below LWC's 20% margin would not hurt them at all.
Rolex play the long game and grey dealers could not survive for long with no sales if Rolex undercut them with incentives like a Daytona at list as the cherry on the cake.
It could even be a raffle to purchase with every two CPO's once a month!
Rolex wanted control, and I would say they now have it.
Only question is when do they use it?
@@wristopia4101they are building another factory as we speak plus they have unlimited stock & feel the grey dealers cheapen their product so it’s just a matter of time as you say - but it will be a great day for people who want to wear and enjoy their watches and don’t buy them just as investment commodities..
I find that Breitling and Omega treat me and my watches like I am a valued customer. I have bought Rolex but only at retail. If I go on a list and x months later they call me, it depends what mood I'm in .... It's a game only if you want to play ...
The white hang tag thing is valid on OP’s and DJ’s etc but de valuing a sub, gmt, sea dweller etc would be a bit silly on the basis of a dial tag. I can see it’s value on say a white over a black dial Daytona.
The market is becoming saturated with second hand pieces fulled by cash strapped individuals
CPO should trade over Grey market... not sure what the issue is? CPO is full authentication and no worries, its from Rolex. The grey market carries its own risks, where as CPO doesnt. If you want to trade in a CPO.. do NOT go to trade with grey market dealers, they want to low ball on purpose. Go back to the CPO system, get credit and history with rolex directly.
I’m over Rolex.
join the club corum
I never got under them!
Okay, bye.🎉
Hi I watched with interest and I agree the inflated CPO prices from my own experience are not good value for money but we live and learn I am that customer 😊
This dealer cites that in addition to the "green" swing tag, you should also have the "white" tag. This is completely false, Rolex ADs are under strict instructions from Rolex that upon delivery to a customer the watch needs to have its stickers and removed and "white" tag removed. Both the stickers and "white" tag to be retained and destroyed by the AD. This dealer probably tries to get sellers to agree to sell to him at lower price because they're missing the "white" tag. Please beware of this practice. No reputable Rolex AD will let you have the "white" tag or let you leave with the watch fully stickered.
How does eBay rate to buy with the authenticity guarantee ?
There is a video of a guy on youtube who worked for an AD, he says they were instructed to push the CPO on the customers
Yes I can definitely see that being the case as that is where their biggest profit margin is 👍
Great work Charlie. Keep up the effort. I was in the AD a couple of days ago.
Thanks for the support mate, I really appreciate it 🙌
Great job, well done!! Thank you!!!
He’s saying at the end that Rolex cpo don’t know the year a watch only watch was made? Maybe just maybe they have a record of watches sold!
Here’s an interesting idea, what if Rolex are also selling brand new watches on their CPO for twice the RRP as well as true pre-owned pieces? 🤷♂️
How can Rolex sell pre owned but anyone buying from an AD would be black listed
Maybe they get them offered as a trade so buy I watch back at £9k then the person buys a new one
@davegreen2009 maybe you are right but is still all wrong
Customers are only black listed when they ‘flip’ a watch. That is, buy one day & sell it on a few days/weeks later. CPO watches are strictly 3 years or older. The idea is a customer buys a piece, wears it & enjoys it for 3 years, then sells it back to the AD as CPO. In return they likely get offered their next (upgraded) piece. Simple as that.
You can buy a used Rolex at almost a new one. It’s stupid.
If there’s a choice between buying from a grey market dealer or Rolex who have inspected the watch, verified the watch, serviced the watch, and cleaned it, for a little bit more money… I’d choose Rolex 😂 And I disagree that the CPO system cheapens the watch. I’d say it increases it. And the CPO card, tag, etc will become desirable just like the usual box contents have. I think Rolex know what they’re doing.
I wonder if I can take advantage of this CPO program by trading in a full set Rolex against a new model. Surely the AD would entertain as they will resell the trade in via CPO at inflated price whilst knowing I’m serious about the purchase.
Rolex is forcing dealers out by making them lower prices instead of going to Rolex pre owned already. I don’t agree with CPO of current production models being sold higher by Rolex especially for a used DJ
From the get-go we knew it would be daylight robbery of poorly-informed unsuspecting customers. It's no wonder the experts at robbing customers blind, the 1916 Company, have joined that program which also forbids them from talking objectively about the brand in any show. Thank you for talking dollars and cents in an honest fashion.
Glad to hear you're enjoying the content and finding it informative mate! I really appreciate the support, thank you 🙌💯
I rather pay for ROWLECKS CPO overpriced name than buy it from some poser reseller grey market garbage dumpster fire probably selling stolen watches or Clean factory knockoffs.
The value is you're getting it from ROWLECKS, end of discussion. In the end I want to get scammed by the original source the creator, not by some randos flipping watches like pancakes.
I usually like this channel, but there is so much wrong info in this clip.
1) Rolex does NOT sell the CPO watches, their part is to service and certify them.
2) The retailers own and sell the watches.
3) Rolex does not set any prices, prices are set by the retailers.
4) why are some prices so high? Retailer has to buy watches off people that know the demand, sellers are asking for premium prices. Retailers pay premium prices for used watches, have expenses for service and certification and need to make some margin.
If you are looking for an old airking or 36mm datejust, you might find great bargains. Looking for a Sub, Seadweller, Skydweller, Daytona, GMT, no, private sellers know what they have and are asking premium from retailers.
5:43 £8k buy in and £14.3k sell is a 44% margin. Where are you getting 80% from?? There is a difference between margin and mark-up
Interesting insight on Rolex's CPO program, thanks! 👍
So in New York a CPO 116500 is currently up for $32K. The 126500 retails around $16k with tax. Why would any AD sell you the new one at retail if they can charge double for pre owned. I got one recently for 22k from a grey and now having it serviced by Rolex for $1400 so it’s still cheaper than their CPO by a long way. CPO to me means fools and their money being easily parted.
I think for some vintage watches makes sense, I’m looking for a vintage Oysterquartz (yes quartz) and CPO makes sense to me…..for example. Modern watches I would buy from any reputable grey market dealer
Yes absolutely, a freshly serviced vintage piece would be appealing 👌🏻
The CPO from Roles is the biggest ripoff ever. I just got the new Sundust oysterflex at retail from my AD, but 100% would’ve come to you over CPO any day of the week. Keep on doing what you do mate!!! ❤
Thanks mate really appreciate that! Such a stunning watch the Sundust, congratulations - enjoy it! 🙌
I have never experienced CPO being worthwhile.
Different industry (auto) but I’m sure the logic applies here, where it’s just a markup with no inspection. Eg. Porsche Beverly Hills recently sold a ‘CPO’ 911 Turbo S that had obvious and major damage to it. Intentionally trying to get one over on the buyer.
Rolex should just do what London Omega Boutiques do.
Buy two CPO'S and get to buy a hot piece at list.
Respect to a man trying to do an honest business
Thanks for the support as always mate, I really appreciate it 🙌
@ most mingers dont even have a collection
where does Rolex get watches to become CPO watches?
Hi Charlie... a bit off topic.. u seem to always have the sundust oysterflex daytona in stock and ready to show in your videos.. Are they not selling well or does it mean plenty of people are flipping this watch? If so, do u see more price peassure on this model among the big 4 oysterflex daytonas? In your experience, do rolex typically produce similar quantities of each variant in the range or does it vary depending on demand?
I was informed from an AD that this is going to change to 2 years old
Ah that’s interesting to know, thanks! 🙏
Does the CPO buy them in at a higher price than the grey?
Most likely a lot less 👍
how this CPO pricing suppose to compete/undermine grey market? or this was never the intention?
It’s all gone mad. I bought a sub non date in 2000 brand new from an AD and it was £1970 and a gmt Pepsi was £2350 I am now priced out of buying a Rolex as my income hasn’t increased to a level that’s even close to a Rolex inflation 😂 Tudor all the way 😂
The spec of the Pelagos is better than that of the Submariner.
IMO people put WAY too much emphasis on paperwork. I get the authentication side of it, but to devalue a mint condition watch by hundreds/thousands of pounds is such an injustice & wrong. I would just not sell it off principle alone…..just saying
The CPO program is all about controlling the secondary market prices. Rolex wants the hype to last as much as they can. We all know watches will come back to reality sooner or later, it’s like shorting a market on the way down. All sales tactics.
Rolex doesn't set the CPO prices, dealers are free to set them as they please. Obviously people are still willing to overpay for CPO just to get on the list for a new watch... As long as people pay silly prices the prices will stay high.
well said
I got the box etc and the RCPO box and card etc as well!
No way would I go on the grey market to buy a Rolex off Rolex. If you go grey you go to LWC.
Do you sell only watches with B&P?
….and CPO prices have come down to gray market dealer prices here in Canada as the market has turned. I know. I live here. Cheers
Ah that’s great to hear, maybe they other countries will follow 👍
@@thehonestwatchdealer Next time I’m over the pond I’ll come see you. Cheers.
Some people feel safer buying a pre-owned watch directly from Rolex. They think they’re getting peace of mind by buying it from Rolex. Meanwhile it’s the exact same watch. I have no problem whatsoever buying from a grey market dealer.
and also convenience, no second hand dealer shops here but luckily for me theres Bucherer and WOS in my town and able to inspect out the watches. Both CPO and grey market have their places.
No one is buying a watch directly from Rolex.
@@cartierwatchnerd i disagree
@@eddielluisma9109you are buying from Rolex’s authorised dealer. Rolex have no idea who you are or what you are buying.
@@cartierwatchnerdRolex owns Bucherer - buying from Bucherer is buying from Rolex
Buy a CPO .. Keep it one week and then try to resell it, you will be crushed .. I’m sure. Just buy one from a legitimate reseller, and enjoy ! No delays, no cpo, you’ll have original full boxes and papers, and a far better value. JMO
This isn't a channel about the watches. It is a channel about the market value of various commodities. This takes away from the enjoyment. I have gone off Rolex because they are so common. Everyone has got one. No-one talks about the watch, just the price. Might as well talk about bitcoin.
Honest watch Dealer. Tell viewers you only have a 20% gross margin, but your net margins will be a lot lot lower - VAT on your margin, corporation tax, advertising, overheads such as website and accounts and then salaries….
The advantage of the CPO is that you’re now buying a potentially stolen watch.
Do you mean, 'not'.
I saw a 2020 Airking for sale in a Chester AD two weeks ago advertised for £8500 !!! WTF
Wow yes a very strong price! 😱
I have wanted a steel GMT for years and now I just don’t anymore.
My local AD is the same experience that I have heard so many others talk of.
I really don’t think Rolex is worth my valuable time and money now.
Plenty of other brilliant brands to look at.
Such a shame, what a shit business model.