The King gets an upgrade - Rolex Air-King 126900

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  • Опубликовано: 9 янв 2025

Комментарии • 148

  • @TheStar1284
    @TheStar1284 2 года назад +10

    Just got the call and picked up from my AD 2 days ago! To me this watch has it all. I always loved the Explorer I (made the mistake of selling mine years ago) but this model takes the category to the next level. Anti reflective coating, flip lock clasp, raised crown on lock, thin, large crown, 70 HR power reserve, only watch in the collection with corporate colors, anti- magnetic technology without the faraday cage, 21mm lug width, modern dial, 4 point lume, and 05 added for perfect dial balance. This watch is set for years to come. The only thing I would add is a date option but other than that this watch is the second coming and will probably be around for decades without change. I also have the previous version and no plans of letting it go as it is the original Bloodhound version. Could not be happier with this engineering!

    • @marcopanti1017
      @marcopanti1017 2 года назад

      Agreed, you nailed it. Congrats on the purchase

  • @Valera_Scotland
    @Valera_Scotland 2 года назад +11

    Totally agree. This is fantastic. Love the thinner case, the crown guards.. it's gorgeous

  • @scottwexlin6456
    @scottwexlin6456 2 года назад +11

    I like it. I like the crown guards especially. Adding a “zero” before the first five doesn’t matter to me one way or the other. Also the clasp… I understand some people like this clasp better, the regular clasp works just fine.
    Most people still seem to dislike this watch and I don’t know why. I think it’s one of the nicest ones in Rolex catalog.

    • @WatchUnwind
      @WatchUnwind 2 года назад +1

      Haters gonna hate lol I liked the air king before and like it now

  • @RB26_2NER
    @RB26_2NER 4 месяца назад +1

    This Air-King personified all my favourite elements embodied into one watch: the Explorer 3-6-9 dial and smooth bezel, the Submariner case, and the Daytona bracelet and clasp. I can wear my 3 favourite watches at the same time.

  • @jimlittle5769
    @jimlittle5769 2 года назад +23

    Bruce, my brother, did you just say you stupidly flipped it for the Vacheron Constantin Overseas? One of the most beautiful watches there is from a trinity brand and perhaps the best blue in watches? C'mon man... ;-)

    • @sadaka201
      @sadaka201 2 года назад +6

      Totally agree. Bruce Williams has a serious issue!

    • @BruceWilliams
      @BruceWilliams  2 года назад +14

      Yeah I enjoyed the Air King more than the 4500v which is a lovely watch. Not everything is based on price

    • @jimlittle5769
      @jimlittle5769 2 года назад +3

      @@BruceWilliams I never mentioned price brother. It's certainly not about price for me either. IMO, this hobby is about what watches make you emotional. The AK does it for you, the VC Overseas didn't. Never change.

    • @Michael_T_
      @Michael_T_ 2 года назад +1

      Are you trolling here Bruce?? I had to watch it twice, but you actually said you “stupidly”’ flipped your AK for the Overseas??? You have a future in comedy if this RUclips thing doesn’t work out. 🤦‍♂️

    • @BruceWilliams
      @BruceWilliams  2 года назад +7

      @@Michael_T_ not trolling. 4500v is amazing. But didn't like it as much as the 116900. Don't collect based on others rankings or price alone. You'll have a better time in this hobby

  • @benjrgadgets7223
    @benjrgadgets7223 Год назад +1

    I got mine last month, and I am so lucky I got it at exactly 44 days. I have a lot of compliments from my friends.

  • @barrierankin2234
    @barrierankin2234 2 года назад +3

    Got mine yesterday. Random pick up at Amsterdam Airport. Pure luck and Tax Free!!!!

  • @ScottyBennitone
    @ScottyBennitone 2 года назад +4

    They finally lumed the other numerals. If you go back to in time I said 6 years ago this was deal breaker for a lot of people.

    • @ScottyBennitone
      @ScottyBennitone 2 года назад +1

      wasnt the milgauss case they used better in terms of anti magnetic capabilities; compared to the submariner case? I thought that was the point of an aeronautics watch..

    • @ScottyBennitone
      @ScottyBennitone 2 года назад

      Damn they didnt lume every numeral ? That is still dumb..

  • @pinkbono
    @pinkbono 2 года назад +2

    This new Air-King is actually the only Rolex I'm planning to add to my collection.

  • @SparkyMarkyMark23
    @SparkyMarkyMark23 2 года назад +2

    The AirKing Is Awesome👏🏻🤩😎!

  • @Ross-fo2vw
    @Ross-fo2vw 2 года назад

    Does the new one appear to have a weird gap between the bezel and endlink? The old one is kind of rounding and doesn't appear as stacked. @2:45

  • @stevelanier3581
    @stevelanier3581 2 года назад +1

    I just picked this bad boy up from my AD last Friday.... Simple but elegant and I like it!

  • @DirkWerning
    @DirkWerning 2 года назад +2

    I’m a little partial to the last AK. I just don’t think crown guards belong on the AK. I do appreciate the ‘0’ in front of the 5 thought. That’s a good ‘fix’. I love lume also and could you imagine ALL the numerals being lumed 🤯🤯
    Great video

  • @galaga8834
    @galaga8834 2 года назад +2

    I agree. This is the pick of all the Rolex releases. Even the old AK was better in person than any photo or video. It's a top sports watch all be it a little quirky. It's also refreshing to hear Bruce being honest about his regret for flipping it for a VC.

    • @BruceWilliams
      @BruceWilliams  2 года назад

      Loved the VC but not as much as the AK. There are a lot of watches that are hype

    • @Michael_T_
      @Michael_T_ 2 года назад

      Buy what you like and you can’t go wrong. That said, are you suggesting the VC Overseas isn’t worth the hype, especially at retail?? If that’s what you’re alluding to, at MSRP, there probably isn’t a better value in all of horology.

    • @BruceWilliams
      @BruceWilliams  2 года назад

      @@Michael_T_ lol no. But I love that some people's minds are blown that I could enjoy a quirky Rolex more than a sports model from a holy Trinity brand.

  • @ajgross67
    @ajgross67 2 года назад +1

    Just a heads up the new 36mm explorer from last year also gets antireflective treatment. I do think this is an improvement and I wish they lumed the minute arabics. I don’t think Rolex has done printed lumed indexes since the 4-digit cases. Still a cool update though and looks much better with the lumed 3-6-9

  • @hoppysport2872
    @hoppysport2872 2 года назад +1

    I love your enthusiasm, production and presentation. Great watch. I'm not a fan of crown guards, but these look fine.

  • @jwdepriest
    @jwdepriest 2 года назад +1

    I think the new one is SO MUCH better than the last one. Just due to the lume and the 05. Could have done without the crown guards, but whatevs.

  • @watchingandseeing
    @watchingandseeing 2 года назад +1

    AK is the a step above Exp 1 and Milly. Always loved my AK 40!

  • @glenfitton2584
    @glenfitton2584 2 месяца назад

    18 months ago I went to the AD and they put me on the waitlist for an Air-King. Then they showed me a Daytona Panda. I cancelled the Air-King and got on the list for the Panda. If I ever get that Panda I’ll get the Air-King. I also have a 2002 Submariner (no date).

  • @luxman9463
    @luxman9463 2 года назад +2

    Is that the one that went for a ride?

  • @craigwoolbert2443
    @craigwoolbert2443 2 года назад +1

    New new suite buddy! Yeah- the new Air King looks killer.

  • @Nexus.Achiles
    @Nexus.Achiles 2 года назад

    Hi Bruce. The Fliplock is the 26mm extension you will find in the Sea-Dweller and the Deepsea. The Air King now comes with the Oysterlock clasp normally reserved for the professional watches, with the little clamshell.

  • @harryvanderveen773
    @harryvanderveen773 Год назад

    Getting mine on Wednesday. I'm a sucker for the green and the yellow.

  • @jongoodman7563
    @jongoodman7563 2 года назад +1

    Rolex’s answer to the discontinued 39 mm Explorer. The case size, lumed arabics, and symmetry ought to scratch that itch for some, as, eyes crossed, it comes off as a colorful, pimped out version with crown guards. Either way, definitely an improvement from the previous version.

    • @WatchUnwind
      @WatchUnwind 2 года назад +1

      100% this can do everything that an explorer can do in the field and looks just like an explorer but with numbers instead of indices. I’m a fan of this and hope to get another call from the Rolex AD in the future if the watch gods bless me

  • @bigfish786
    @bigfish786 2 года назад +1

    This will be my first Rolex. Once I’ve made it to the dealers to join the register.

  • @theenavybluemonster
    @theenavybluemonster 2 года назад

    I love all the changes they made to the AK as they fixed almost all the issues of the previous version. Not luming all the numerals is a head scratcher for a sports watch.

  • @adriantan1984
    @adriantan1984 2 года назад

    What people haven’t caught on just yet is that the new Air King is essentially a beefed up Explorer 1 with a modern look, case and movement. The current Explorer 1 is a bit too small when they discontinued the 39mm version.

  • @jodysilvia2
    @jodysilvia2 2 года назад +3

    With the upgrades to the air king does the old air king become less desirable and maybe go down in price?

    • @simonplait5531
      @simonplait5531 2 года назад

      I dont think so

    • @ron74555
      @ron74555 2 года назад +1

      @@simonplait5531 agree. It just means the new one will be even more.

    • @backpackerx
      @backpackerx 2 года назад

      Old version still around $13k on most sites as of yesterday.

    • @BruceWilliams
      @BruceWilliams  2 года назад +2

      I don't think it ever will drop below double original retail

    • @simonplait5531
      @simonplait5531 2 года назад +1

      @@backpackerx I think it will even increase by quite a bit because the Air King is now getting more attention than ever.

  • @WatchUnwind
    @WatchUnwind 2 года назад +1

    I was a fan of the old air king but if I had them both side by side I think I’d go with the new one. I approve of all the changes made, it has the better movement, and it’s thinner. I think they dropped the ball a little bit on an opportunity to change up the air king dial. If they did a white dial with a Tiffany blue second hand it would have been the colors of the sky/clouds and people would have went bananas for it.

  • @drnick40
    @drnick40 Год назад

    Just picked up one from my AD. Awesome watch. Loving it!

  • @luism.bogaert3585
    @luism.bogaert3585 2 года назад

    I own a Zenith Daytona and the first BATMAN ( which is to heavy for everyday use ) and just bought the new AK. I love the watch better that the other two and it starts sinking in to you. One thing ; when Rolex uses the color green in their dials something happens that the prices start going up.

  • @timsmith645
    @timsmith645 2 года назад

    picking mine up 18th May from AD in the UK, can't wait!!

  • @robertspinks835
    @robertspinks835 2 года назад +1

    Always thought it was a dud until I saw one in person, it’s my favourite now especially with this new design.

    • @BruceWilliams
      @BruceWilliams  2 года назад +2

      It is so great in person

    • @jimlittle5769
      @jimlittle5769 2 года назад +1

      @@BruceWilliams They certainly made some nice upgrades. The movement, the case, the 05 and I like the crown guard and clasp improvement too. It doesn't speak to me personally, but the improvements are nice. Next year maybe they do the same with the Milgauss?

  • @zephro666000
    @zephro666000 4 месяца назад

    Love my Air King

  • @explorerjlc1743
    @explorerjlc1743 2 года назад +1

    looks like the Longines Conquest

  • @ryanelectra225
    @ryanelectra225 2 года назад

    I’m hoping to get one too. My AD says he hasn’t gotten any yet. And I haven’t seen pics online of anyone who has gotten one.

    • @AKhan.28
      @AKhan.28 2 года назад

      I'm hoping to score this piece as well!

  • @BizDev_00
    @BizDev_00 2 года назад

    Air King 114210 with white dial and steel engine tuned bezel is the best version of the Air King. I wish Rolex had upgraded this version by making it 39 mm or 40 mm. That would be a killer AK! IMHO.

  • @ihopetowin
    @ihopetowin 2 года назад +3

    The added naught now alters the face from the original Rolex designed Bloodhound dial.......glad I have my 116900.

  • @mic911c2
    @mic911c2 Год назад

    I've got this 126900 and it's perfect now. The case fits better on my 6.5inch wrist and the 3,6 and 9 with lumes looks better imho. The crownguards and the new movement makes the watch better then the previous one. Greetings from the Netherlands ✌️

  • @situation_zero
    @situation_zero 2 года назад

    Hope they do the AR coating and lume on the Explorer 1 as well.

    • @omarion07
      @omarion07 2 года назад

      There’s AR coating on the inside of the crystal

  • @mrkq10
    @mrkq10 Год назад

    I’ve just got one. It’s a very fantastic timepiece.

  • @luisdiaz9894
    @luisdiaz9894 2 года назад

    Hi Bruce, what about the antimagnetic case of the old model?

    • @BruceWilliams
      @BruceWilliams  2 года назад +3

      These movements are so antimagnetic now the idea of a faraday cage is just overkill

  • @rf4790
    @rf4790 2 года назад

    I like the new Air-King. And I like the BW stamp at the end of the video!

  • @GenjiG
    @GenjiG 2 года назад

    Really like it. Asked my AD already 🙂🤞🏻

  • @ron74555
    @ron74555 2 года назад +5

    While I think some of the changes are good, the crown guards look all wrong on this model. There's a reason no previous Rolex model with a smooth bezel has had crown guards....because it looks off! Crown guards belong on a serious sport model with a rotating bezel like the Sub or GMT but not on the air king. The older case looked much more classic, classy, refined, and elegant. This new case looks like it's trying to be something it's not. Imagine a Datejust ll with crown guards. It would look silly just like this does. Hey, just my opinion. YMMV.

  • @colingill47
    @colingill47 2 года назад

    It feels more unique yet is now more like many other models!

  • @khronokraze
    @khronokraze 2 года назад +1

    Pretty cool. I'm indifferent to the new case (btw, is it 41mm or still 40mm?) and I think new movement. I'm more pleased by the updated dial. Getting the 05 was a good choice and I think making the 369 lumed was a good choice and it looks much more cohesive and less mix and match parts bin of the prior gen. Plus, u get more usable lume in the dial than before.

    • @CarrotChronicles
      @CarrotChronicles 2 года назад +2

      It’s 40mm! Confirmed on the official Rolex website - might be a little too big on my piddly wrists but it’s not like I can get one at retail anyway 🤷🏻‍♂️

  • @Gmaker202
    @Gmaker202 2 года назад +1

    The new Air King is what the new Explorer 36 should have been. I always liked the Air King but the lack of lume on the dial made it less desirable for me so I gravitated to the Explorer 39. Low and behold it became unobtanium. The updated lume still isn't quite up to snuff, but it's good enough for me. Personally I think the crown guard wasn't necessary since so much of Rolex's lineup is saturated with them, but it's not the worst thing in the world.

    • @sunshinesuen6998
      @sunshinesuen6998 2 года назад

      I think crown guard is there to pair the sub case. If they did not put crown guard,that will look weird

  • @jeremyeagles3237
    @jeremyeagles3237 2 года назад

    I love the air king!!

  • @Jaycelestra
    @Jaycelestra 2 года назад

    Just watched Oleg’s review and you have very different opinions 😀
    Would love to own one in the future.

  • @markedfortime
    @markedfortime 2 года назад +1

    Wasn't the AirKing originally created as a collab with a car company, but it's called the AirKing as if it's related to aviation? Rolex needs to work a little harder IMO.

  • @jchong416
    @jchong416 2 года назад

    I love the fluted bezel on the platinum day date. But I don't know if I'll ever to afford one

    • @BruceWilliams
      @BruceWilliams  2 года назад

      They are pricey

    • @jchong416
      @jchong416 2 года назад

      @@BruceWilliams absolutely but I've been waiting for a fluted bezel on a platinum day date. I love how platinum is so dense that when you polish it metal is not polished off the case. I'm sure it'll cost a ton to recut the bezel tho

  • @JogBird
    @JogBird 2 года назад +8

    if it didnt say rolex on the dial, nobody would be talknig about it

    • @BruceWilliams
      @BruceWilliams  2 года назад +4

      Lol you guys crack me up

    • @omarion07
      @omarion07 2 года назад +4

      @@BruceWilliams it’s just the trend of hating on Rolex just for the sake of it.

  • @19NJS71
    @19NJS71 2 года назад

    i like this too.. great causal watch

  • @theo1965stang
    @theo1965stang 2 года назад

    The new styling is prepping for the 40mm Explorer.

  • @TheCeo_
    @TheCeo_ 2 года назад

    Top content, as ever, and agree it would be great to get a white dial or two-tone. Guess it helps take the pressure off the other models, especially now the turqoise OP is gone. Maybe next year its the turn of the milgauss. Would love to hear your comments on the day-date.

  • @mitchmatic8029
    @mitchmatic8029 2 года назад +1

    I like it a lot.

  • @Newtypenewtype
    @Newtypenewtype 2 года назад

    The new Subs, Explorer II and Explorer have the inner AR coating as well

    • @sunshinesuen6998
      @sunshinesuen6998 2 года назад

      No wonder new 36mm explorer has a different Light Reflection with old 36mm explorer

  • @BonzerWolf
    @BonzerWolf 2 года назад

    We need to keep this Air King 👑 on the QT 🤫

  • @thephat3224
    @thephat3224 2 года назад

    Great vid as usual Bruce. Just love your positive enthusiasm. Definitely another great air king with improvements but arguably different purpose watches. The new model is more sports focused and love the movement upgrade, however is it anti-magnetic like the last model which justifies the thickness difference. I think the old model is arguably more dress focused for professionals that work near machinery or electrical equipment.

  • @TheStar1284
    @TheStar1284 2 года назад

    .....and of course, wait for it, CROWN GUARDS!

  • @Dugger1991
    @Dugger1991 2 года назад

    Definitely Dialed in, not in left field like the gmt.

  • @simonc9245
    @simonc9245 2 года назад

    How much

  • @RocasThePenguin
    @RocasThePenguin 2 года назад +1

    $7,000. That's just too much in my mind. But, I don't think it's a particularly good looking watch. So, I'm biased. The Explorer is around that price if one fancied the crown, and I must prefer the design. Although, the price is still a bit much for me.
    Anyway, take all my thoughts with a grain. I'm not the biggest Rolex fan. I do like the Explorer and the OP though. I just find that the brand is great, but their dominance is due to their incredible brand image and marketing ability, more so than anything else. Hans was a marketing genius.

  • @loganm2804
    @loganm2804 2 года назад

    You should buy one and put it on top of your car 🤣 Love your channel Bruce! Keep up the great work!

  • @andrewleventakis1332
    @andrewleventakis1332 2 года назад +1

    No matter what you do to improve the dial, it’s still a mess.. but if you like it good for you..

  • @csigouin1
    @csigouin1 2 года назад

    2022 is the last year of the Air King.

  • @horstweihrauch1
    @horstweihrauch1 2 года назад

    0:17 wtf happened to that watch:D?

    • @BruceWilliams
      @BruceWilliams  2 года назад

      lol it went for a ride on top of a car

  • @richardtan322
    @richardtan322 2 года назад +1

    What brand is this? There are no watches on display all the times and need to pay above retail to get one. I stick to Seiko.

  • @excelerater
    @excelerater 2 года назад

    I bought one last week from the AD (not the new model). Its a great watch but no one likes them for some reason. I think its pretty cool

  • @twelvecrows3596
    @twelvecrows3596 2 года назад +1

    I love it. Haters gonna' hate.

  • @Ninakoklahombi
    @Ninakoklahombi 2 года назад +1

    I love the air king. I think the new one is even better.

  • @NoOne-ki3bm
    @NoOne-ki3bm 2 года назад

    I don’t even know you, but every time I see an AirKing I think of your mishap. Anyways, thank you for your channel.

  • @igor240898433
    @igor240898433 2 года назад +1

    Personally, I find the new Air King the only good looking Rolex. Nice!

  • @overkillbliss6535
    @overkillbliss6535 2 года назад +2

    As a pilot I'd prefer they ditch the 3-6-9 and add the 15-30-45 in their place.

  • @JR-fm2kg
    @JR-fm2kg 2 года назад +1

    Gotta love the various comments. I just landed the new version and traded in the older version for a Submariner. The new version of the Air King is far better than the older version; it wears better; the case is better looking; the dial is very unique on either version; clasp is better; movement is better…….all you haters; what could be worse on the newer style? Yes the older version is also unique, but having both, hands down the newer version is an overall better choice.

  • @mattm1854
    @mattm1854 2 года назад

    Just bring back the explorer 1 in a mens size!

  • @lappin6482
    @lappin6482 2 года назад

    air king 😍👌

  • @triniboy05
    @triniboy05 2 года назад +2

    I think the oyster case was better. The Explorer is considered the quintessential sports watch and doesn’t have crown guards. I think this new case is too large and overdone for this watch and dial. Lastly, I don’t see why they didn’t just lume all the numerals. Obviously just my opinion though, as I’m biased and content with my Explorer 124270 for the long term. Hope you get it soon, glad you’re happy with the release!

  • @antsfur
    @antsfur 2 года назад

    Hi Bruce, make a video of your Air King you accidentally damaged please, and wow thats some damage ! There's a hidden side to you that we don't see or know about ! Thanks

    • @BruceWilliams
      @BruceWilliams  2 года назад

      I have a long one about it, but its patreon only

  • @christopherzhao3135
    @christopherzhao3135 10 месяцев назад

    Yes the King gets an upgrade. But Milgauss deserves an upgrade even more. Shame on you Rolex!

  • @jectorlam1480
    @jectorlam1480 2 года назад +1

    5 is fine. 05???

  • @t-o2947
    @t-o2947 2 года назад +2

    The new Airking is really an Upgrade to the previous model. However, personally I prefer the old model with the curved case, it was nice that not all the sports models had the slab like case of the submariner. And really.... a zero before the five? Not cool, it's not only about design and balance, it is also about legibility and the crisp white numerals are super legible (with the proper light). How does the zero help legilibility? It does not. So thumbs down on the zero from me. But it's such a great watch, well done!

  • @backpackerx
    @backpackerx 2 года назад +1

    Wait, did we ever hear the story of the trashed Air King??

    • @BruceWilliams
      @BruceWilliams  2 года назад +1

      I've talked about it on some lives. Also a dedicated video in my Patreon group

  • @shaikon5617
    @shaikon5617 2 года назад +2

    This watch is one modification short of perfection...open the crystal, remove all the numerals except 3,6,9 and you get a 40mm Explorer 1 - perfection! 🙂

  • @sadaka201
    @sadaka201 2 года назад

    You stupidly flipped an Air King to an overseas! You are really a madman. seriously!

  • @shaunfarrier9060
    @shaunfarrier9060 2 года назад

    I simply don't get it. It looks like a parts bin special to my eyes.

  • @nickporcell
    @nickporcell 2 года назад

    "I stupidly traded in an AK for a VC Overseas" 🤔

  • @demarko500
    @demarko500 Год назад

    Bruce, stick to your guns man. That watch is far from ugly. That’s why you like it. You think outside the box and you’ve got taste. Not sure about the Presidential gold you purchased. That puts a bullseye on your back. Be carefull…

  • @jeremydahm2124
    @jeremydahm2124 2 года назад

    I agree. Myself and a buddy were talking about this way more than the GMT. I always liked the dial but not the case. The 05, the lume, slimmer case, killer movement...... Now she's ready for primetime. A very tempting proposition.

  • @Milofchg
    @Milofchg 2 года назад

    Don't buy it Bruce, stay away from the Air King. If you do it will only bring you misfortune... LOL jk

  • @michaelkessler9467
    @michaelkessler9467 2 года назад +1

    Risk of appearing petulant, who really cares, considering they’ll not be on the open market.

  • @oarancards4443
    @oarancards4443 Год назад

    Never will find one

  • @AA-tb2hu
    @AA-tb2hu 2 года назад

    Has Bruce finally found his keeper?

  • @shipmate3577
    @shipmate3577 2 года назад

    I like the changes, but it’s still fugly

  • @antonli4370
    @antonli4370 2 года назад

    "original re-introduction" - typical Rolex move ))

  • @derekang9339
    @derekang9339 2 месяца назад

    Ur so cute ...❤

  • @SillytanN
    @SillytanN 2 года назад +1

    it is the same stupid looking watch. They didnt discontinued the milgauss and now it is the only line with old movement. I guess I will wait for the surprise

  • @jt8083
    @jt8083 2 года назад

    Sorry Bruce I think this watch is a mess and doesn't know what it is. diver case, field watch handset...b uhr dial with 3, 6 and 9 Crown guards like a tactical watch. Urghh sorry I think it's god awful....it's nowhere near a pilots watch.

  • @markedfortime
    @markedfortime 2 года назад

    Yes...the airking is better...but still, Rolex is a big dud...boring. More watches we can't buy at retail. Sure, it'll be a flippers paradise. All I hear is blah blah blah when Rolex is speaking.
    Tudor was more interesting, but still pretty boring...except the incorporation of the flip lock clasp...the most exciting release I've seen to date! If Tudor put a ceramic bezel on the rootbeer, the watch market would have melted down.