Amoco (Australian ad) 1972
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- Опубликовано: 9 сен 2010
- Amoco petrol commercial from 1972 transferred from U-Matic videotape. This commercial features an old rusted out 1920s car in a field which gets brought back to it's former glory with the insertion of Amoco petrol and featured is a bunch of young hippy adolescents dressed like they were living the roaring 20s. The jingle was written and sung by Allan Johnston from HertzWalpole Advertising. Some years later he teamed up with Alan Morris to form advertising agency Mojo which would do jingles for many commercials in the 70s and 80s.
The tape containing this ad came from commercial director Barrie Smith's collection. 
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I remember when this ad came out ,I was in 4th form in high school.What a different way of advertising back then ,simplistic and romantic. Man how things have 😊changed , no tats or the like .Wow I miss those days with girls in cheese cloth dresses and those broad brimmed hats .
I remember this ad, about 9 at the time. Thought it was sad the car reverted to a rusty old heap. The girl was stunning.
I have seen the other Amoco commercials but this is the one that sticks out in my memory. The car sitting in the middle of a paddock and it becoming a beautiful clean vintage car again with the Amoco song and it being driven away. Me as an ugly teenager couldn't help but feel jealous of all those beautiful people.
This, Kiddies is an Acid Trip in the early 70’s.
These long commercials would play before the Feature Film in the Cinema
I was 11 and remembered this ad.
RUclips is magic! I remember perfectly the day when my dad came back home with a flexi picture disc featuring this song. I still have it at home, but sound quality is so poor that I hopelessly typed "Amoco in my mobile", and here I am! Thank you so much for uploading this!
Always loved the romance of this commercial, catchy tune and I went and bought the hat!
Wow... thanks so much for posting this! This particular ad stuck in my head for some reason (at the tender age of 6) along with various Amco Jeans ads, Fanta ads ('there's real orange in Fanta') and Lolli Gobble Bliss Bombs (remember those?). The early 70s in Australia had a wealth of some very cool and groovy ads, along with some great music - others would have to include the Razzamattaz ads, 4711 perfume and Underdaks ('one day, you're gonna get caught with yer pants down!')
That's iconic Australian actress Belinda Giblin appearing at 1:51 as a hippy running in the field. She features in our LGBTQI+ series 'The Horizon'
The car is a 1929 Chevrolet tourer.
I have the red see through disc of this somewhere in the garage, and there is a part 2.
Never realised John Denver used to pump petrol. 0:55
That’s not John Denver.
@@andrewsloane2064Looks a lot like him though😁.
What car? What petrol? I saw the passenger 🤩👌
A masterpiece. Inexpensive to produce, no celebrity faces required, and it hit the spot. As with some of the very clever tobacco ads of the sixties/early seventies, people still remember it almost half a century later.
My favorite from that era is the very first "Stanley" Golden Fleece gas ad that raised a tornado of viewer protest, which perhaps wasn't that bad for the company. ( "The only bad advertising............." )
I remember the Stanley "outrage"
I remember my mother saying " Don't people have better things to do with their time."
In hindsight, the "outrage" was probably marketing spiel for attention.
This would have been quite an expensive ad. Lot's of cinimatography & more extras in costume than some Boy George videos.
Allan Johnston was always my favorite singer of commercials, I have this song on a red flexi-disk in my collection. My other favorites included the United Permanent and Meadow-Lea ads that he did.
Yeah he and a mate called Allan Morris, famously known as mojo, simple name for a fabulous duo and by simply using the first two letters of Morris and Johnston, you wind up with mojo. One of those fabulous men is sadly no longer with us. Can't remember which one..
@@BlairSauer: it was Alan Morris that we lost, as far as I know Allan Johnston is still alive.
@@DeannaboyPryke Yeah I thought it was one of them.
Another MOJO commercial.
I was 5 ....I remember this.
There was a longer cinema version, a photo flexy-disc, billboards and a Dolly magazine feature which gave me a false name because I was teaching at the time ... on tv the ads were shown in black and white until march 1975, but were shown in colour in cinemas from 1972 in the longer version. Hope this clears ups few misconceptions
I still have a copy of the photo flexy-disc, they handed them out at the Amoco petrol stations
. Always loved this commercial. One of the greats from the 70s.
I saw this at the pictures one night and it looked great up on the big screen. Don't know why so many cringe from the fashions. They were better than today.
The car is a 1929 Chevrolet tourer. I purchased it last August from the gentleman that owned it when the ad was made.
Melrose Park?
I'm 50..... half way through this ad.....I remembered.
In 2020 it's interesting that we don't see petrol companies advertised on TV this way - do the companies realise how toxic their product is or is it a case of knowing it is a necessary evil if we want to drive our cars?
I loved this ad when it aired in '72. That year I turned 10 and I really got pumped and excited whenever it came on. It doesnt have quite that effect now but it's a fine musical piece of creativity nonetheless. Great strong and catchy chorus.
Brilliant, I remember the Amoco song, had not seen this advert before, I remember there was a later advert driving a red or orange Morgan to this song. Does anyone remember an advert of same vintage as this, I think it might be a Shell advert which featured these 2 dudes travelling around Australia in a white XA Falcon, they had names like Dazza and Kev something like that...?
@JHollowayNetwork Very true. However this commercial at full length was shown at cinemas in glorious colour prior to the screening of movies.
Hippy Chick at 1:51. If you read this, I've always loved you.
I remember this advert. :)
@retrooldcommercials
If might be good enough to get hold of the short version of this ad for our edification, likewise the long version of the other two ads you have. That would be an awesome collection. Thank you in advance.
He had that "Cat Stevens" sound ...
Black and White was still on Australian TV, in 1972, so this wasn't in colour until 1975.
You are absolutely correct. I remember Jan/Feb of 75 as first colour transmissions on TV. 7 Tennis was one.
I just googled it and it said March 75...I was sure it was Australian Open, which had finished by then. Maybe 7 trialed it during the Open.
It was filmed in colour for cinema. It was broadcast on tv in b/w still
And there I was thinking ads have gotten really weird lately...
I LIKE THE RUSTY ONE.
@richfolkes I was thinking it is a long time for an ad. The original must have finished around the 1.20 mark
I'm now balding, and nearly seventy ... that hair, the puffy sleeves, the mauve bell-bottoms ... how embarrassing ... well, it was the seventies.
Your a crack up.
Remember the ad well.
God back in those days i could fire up first go over that babe, now,my youth has dried up im not far behind you.
Now I look and nothing happens.
My wife rckons im like a vintage car.
Only start once a year but need hand cranking.
Who was the hot chick you persuaded with your Amoco?
Always loved this ad. Always wondered why John Denver was putting petrol in the car. I was a young kid at the time. 😂 And I still have the Red Single I picked up at the servo. Needed to put a 2cent on it so the weight of the needle wouldn’t stop it from turning. Next ad I’ll look for ANZ bank trialling man. Yep. I have that single too. Thanks William for commenting and the great memories.
I've noticed that women's bell bottoms have made a little bit of a comeback of sorts. I remember seeing a young woman ages ago, was probably early this year or last year wearing floral bell bottoms. Although all that kinda fashion was well before my time it's pretty well nostalgic. Puffed shoulder pads on jackets and platform shoes were all the rage in the 70s.
Well, this is what you got upto on the weekends, eh ? From a old Melrose park kid... take it easy Bill 👍
That bowser looks a bit later than '72 , might be wrong
It was definitely seventy-two ... I was about to be married.
Remember this well from '72! You can find anything on RUclips
The circle boys altona east
Newport 1972
Nice! By chance have you got the Amoco ad that had the catchy song that went ...'Going, going, going, going - going, Amocoing'?
@Conniptions886 Did you also get the "Jolly Swagman" showbag from Amoco with the red flexi disc of the song?
@Conniptions886 So it was!
after watching this commercial , i get what the ad was about LSD
0:45 -- lovely lady indeed!
I used to think this was sooooo cool. 'Nice clean petrol' - how funny.
Full of lead☠️☠️. Although lead had its purpose back in the day by way of lubricating engine valves.
i have the flexi disk, geez I am old,lol
They must've smoked a fair bit of gunja that day.
What the hell is gunja? Must be some kind of wild tobacco or marijuana like weed.
Professor Google will sort you out Blair@@BlairSauer
@@peterwaite3603 righto. I'll look that up.
Is that car a 1929 or 1930 Chevrolet?
The car is definitely a 1929 Chev tourer. I bought off the gent that owned it when the ad was made.
@@philnewham3527 do you still have the car?
@@davidbarnes1563 Yes I stull have the car
Where are you located? I'm from Sydney,and would like to see it if possible..I owned a sedan version years ago
@Conniptions886 I still have that flexi-disk - it's red :-)
Kwadwo Holloway : Not sure about that. I remember watching cartoons on Channel 0 with my sister in the very early 70s. Channel 0 was broadcasting in colour, AFAIR.
Volanne cinema ads had colour.
If you think 1975 is early 70's, then you would be right
Nah......you must have dreamt it.
@genericgeorge Me too, I was 6 then...
Does that bowser move slightly like its made of cardboard or something ?
It wasn't, but all the flowers were individually placed plastic numbers.
Too many whiffs of the ‘ol Amoco and that’s what you’ll be dreaming
😵💫🤢.