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No transparency. That's not good. Me too. I get immediate direct answer with Chat GPT. But you're right, I spend more time trying to get through all the products & ads. It is overwhelming. Usually I go direct to the site to look - AMZ, Target, Home Depot, etc. and bypass Google.
As a consumer I've noticed everything you're saying - clicking endlessly through useless garbage to get what need. True for Amazon as well. Also, once I find what I need, I continue to get bombarded with ads for stuff I already bought.
I just found on Prime Video, there is a "Prime tab" at the top that takes away all the content for the "buy me" channels. I rarely watched any Prime Video until noticing that.
Their AI isn't as good as they want you to think. The things it thinks I want to buy are kinda hilarious. I watched the Bekhauf music video and now it think I want buy elephant blankets. There was a Samurai elephant in the music video. I like Hatsune Miku and it thinks I want to buy green onions.
@@Dragon-Believer AI does not think. It looks like it thinks, but what it is really doing is imitating other people's thinking and reasoning. For example it knows the iphone goes in the pocket and not the pocket goes into the iphone just because so many say it the one way and not the other. What if the new AI models get inadvertently trained by output from previous AI models!
I saw a video on this a few months back. The guy turned off all of the analytics connected to his ad buys (like conversions) and his rate went down and success went up quite a bit. The video is called How Google Ads Are Ripping You Off and How To Scale In Spite of it. It’s on the Perpetual Traffic channel.
All the online shopping platforms got swamped by garbage Chinese sellers and scammers. The Chinese trash retail got big enough to support multiple larger retailers only selling it. People buying clothes with toxic chemicals on them because some bribed influencer shilled for it. What’s sad is almost all of that stuff is products people don’t need. They’re paying to make everything worse in exchange for trash tier quality products they don’t even need. The peak for mindless consumerism just keeps growing
My last bill was 700 when I stopped the ad, At billing time they wanted a 1000. I was going to advertise again and suddenly I was told that I had to spend 356 a day when my profits can not sustain that. Google has lost another customer that would spend 1000 a month, because we are too small for Google, fuckem.
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIACHICOM and no way am I going to give them all my info to be harassed for my politican beliefs advertising into a market of LBTV and anti 2a freaks who have no money to spend. . I would rather close my company. Lots of ways to make money, dont need comie google
making less profits first, let small customers make a good ROI is how to eventually get a big customer. Most corporate america probably all spend money on google already. money is in helping small guys grow.
@@BenL-k2y Gogle wanted all my corp info.Closed my account. That info will go right to the feds. WHY DO THEY WANT IT if they dont plan to use it to track, trace, censor and shut down my checking account and steal all my money because of a CLITCH!.
Facebook does the same thing. There’s no easy solution. You can try smaller ad networks which are cheaper or make direct deals with individual websites but it’s more work up front and having to use a 3rd party fraudulent traffic identification system Google and FB aren’t even very goof at weeding out fraud, to some extent they probably don’t want to be as it would cost them money in effort and more in lost ad spend. You can try finding websites and content creators who fit your target audience and give them a try. It’s a lot more work to manage but if you can get it dialed in, it can be a lot more profitable assuming the time to manage it all isn’t costing you too much.
I never buy any product advertised on Google or RUclips .In fact I make it a point to never buy anything advertised on those platforms.So I know that none of the ad have any effect.
RUclips ads are 99% for bogus or overpriced products. The worst is sponsored videos. As a matter of principle I will not ever consider buying anything I see on YT. The worst is that I would look for a product and the buy it, but then for months I will be bombarded with ads for things i already own. I absolutely hate Google. What a turnaround - I used to love it.
Me too, and it's gets easier all the time. Today half the ads I see (read: click away from as soon as possible) on YT are get-rich-quick scams and/or AI slop. Which means half the stuff isn't even actual products or services anymore but simply criminals let loose to fill the void because legitimate businesses have already stopped bothering paying for these Ads. Also, google is no longer my default search engine.
Im working for a small company which installs windows. We run a constant google ad campaign with constant budget since years because it is a package once induced by our main brand window deliverer. The results of this campaign can be measured by calls over a certain telephone number. They reduced over each of the last 3 years by about a third of last years amount. We are about to ditch this next year because the break even point will then not be reached anymore.
I also noticed this with my business. Google ads used to provide me with about 10 x revenue from total ad spend. Now it's like 2 x Last month was the last time I use Google
We stopped using ads, and we ran a few weeks ago. It cost me nearly £200 for about 6 hours. No sales at all. Total waste of time. Paused ads are now not throwing more money into the Google bank.
I either see total scam ads (this 8 year old developed heating technology that NASA doesn't want you to know) or luxury items I could never afford even if I wanted them. I find it hard to believe they don't know how much money that I (don't) have.
I paid to not have RUclips adds briefly. They quickly took away my family discount and then increased the price over 30 percent. I have no use for their music service and their movies are trash. Its not worth paying more than netflix.
Google AI driven Ads is a joke! The Ads set up has hundreds of parameters that need googles employee in India to set up, setting those parameters is more dumb than AI!
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIA and no way am I going to give them all my info to be harassed for my politican beliefs. I would rather close my company. Lots of ways to make money, dont need comie google
Why does RUclips have such a monopoly ? I have tried other sites, like Rumble, but they lack YT’s functionality. Surely it can’t be so hard to copy, let alone improve ?
I got RUclips premium last year after watching with ads for probably a decade. It’s worth it imo, but only because they made the ad-supported tier unwatchable
It’s more down to the fact they are monopolies, as in 90% market share or whatever. Google knows that 90% of your potential customers search using them, so they’re free to raise costs and/or provide a steadily worsening experience. However, these effects generally don’t last forever.
Amazon allowed tens of thousands of fake brands to be set up by Chinese drop shippers, filling the site with lots of trash. They also allowed them to take product listings with good reviews and switch it for a totally different, scam product but keep the reviews. Then they decided to try and copy these Chinese scammers with their own service that directly sells the same garbage. They’re just too greedy
When magazines were popular, they did the same thing. At the start, they were filled with great articles, then over time, they added more and more ads until the magazine was 70% ads, with many articles being advertorials. The sick part was that you had to pay for the right to read 70% ads. I use AI to answer 80% of the questions I previously used Google for.
Those AI platforms will eventually do the same thing. They’re all burning through investor cash and those investors expect a return on their money. That’s not going to come from monthly subscriptions without massive advances in operating cost reduction and even then, they’ll never be happy with their profits so they’ll keep raising the prices, then they’ll force ads in, then they’ll force ads even into the paid tier, making a more expensive tier to not see those ads. And with people blindly believing these AI responses they can get really insidious with the advertising, even making it seem like it’s just a regular response and not an ad, with some disclaimer hidden where nobody will see
Google screwed my dad’s business, 100 dollar a day budget and zero leads, and only led to a spam review to ruin his perfect five star rating. They basically just took his money and he got nothing!! Over a grand.
@@Tom_Armstrong_ SEO is literally impossible anymore and if you do figure it out, in a few days google will change the all-gore-rythm and your back to square one and must pay for massive changes to your SEO campaign or pay google for adsense. Waste of time and money as only big companies can afford it.
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIA/CHICOM and no way am I going to give them all my info to be harassed for my politican beliefs. I would rather close my company. Lots of ways to make money, dont need comie google
Google is just a husk of its former self. They can survive for sometime, because they still have huge advantage in search, but this would not continue forever.
@@Slav4o911 They have destroyed their entire model by attacking their own customers who have created fierce competitors, censored their way into oblivion and attracted an audience with no money. All to keep DEMOCRATS in power whose only goal is to RUIN the economy and eventually nationalize their company. All a predictable playbook used in every communist playbook ignored by CEO's for a easy paycheck
That’s almost everybody. There’s a reason there’s a million people selling courses on how to make YT/FB ad campaigns who themselves can’t market their courses there because it’s all BS. Even this video is just a sales pitch for a “free course” which is just another step in a sales funnel to get you to buy some other course.
FB ads are even worse than Google ads. They seem cheaper but the quality of traffic is worse and it just doesn’t work for so many things like B2B offerings. They’re both just awful
I agree with Google becoming less useful, but I’m also skeptical about AIs: They are even more of a black-box; they consume an incredible amount of resources; and they are more or less stealing from the people who are doing the writing (=the actual work) because no one goes to their sites anymore.
Without essentially infinite power and computing power, there is no business model for AI to be a commercial product. Maybe it will be useful for large firms with mass data problem, but it will never be a profitable product for the general public's use in the way that Google was.
Most of the AIs, including ChatGPT now, produce web links, so you can check or go to the sources. Depending on the type of question, or how you frame it, the AIs are often better than search. But sometimes it’s the opposite.
@@IdontwannahandlThe model right now is selling the hype and dream of AI to other businesses who are throwing crazy money out of FOMO. Very soon the bubble will deflate as almost all of these LLM and other AI implementations are either gimmicks or simply not worth it. People are also getting sick of every product and service having AI forced into it. People went from “OMG, it’s amazing, it’s like alive or something, it can do anything” to “Look at all the stuff it gets wrong lol” in like 2 years. It’s way overhyped
Most rich people stay rich by spending like the poor and investing without stopping then most poor people stay poor by spending like the rich yet not investing like the rich but impressing them. People prefer to spend money on liabilities, Rather than investing in assets and be very profitable
You work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K into trading from just few months ago and now they are multimillionaires
*I really appreciate your clear and simple breakdown on financial pitfalls! I lost so much money on stook market but now making around $18k to $21k every week trading different stocks and cryptos*
So you're saying that Google's search experience is turning into the equivalent of common merchandising floor plan design where you have to walk all over the store to find what you want, and exit the store with a bunch of things you didn't plan on buying in the first place?
I remember one time 7 or 8 years ago in the library when a homeless man using a computer searching on RUclips became very very angry when an ad appears before his video. Two librarians took a long time to calm him down.
dumb. its cuz those are highly competitive ad spaces. theyre not charging. youre bidding for ad space, like on a stock market. you can drive your bids down if your ctrs are higher than your competitors'.
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I had to Google: "Do No Evil" was officially removed from their corporate policy when the company restructured under Alphabet in 2015, and was replaced with a more vague phrase, "Do the right thing." not sure if the unannounced ad cost increases meet either moto.
Last rep i spoke to absolutely destroyed a profitable campaign i had. I literally will never speak to one of their "experts" again. Tried to reset that campaign to earlier settings for months to no avail.
Gary Vee is a conman. And businesses knowing how to buy ads has been a thing for over a century now. Marketing and advertising have always been a major hurdle for businesses of all sizes. Even Google can’t successfully market most of its products and services despite having the largest ad machine in the world which it can use at a deep discount to competitors.
eBay will be the next one with a class action lawsuit against the promoted listing fees. They are now charging a minimum 5% promoted listing fee to get your items seen on their platform but at the same time they recommend up to 18%. And when I say recommend ice a strongly recommend it. This is not OK for the platform itself to be the one to tell the sellers what to pay as far as the percentage because there is no neutrality there and absolutely no transparency to back it up. this also is not natural and I do believe it's eBay creating budgets for themselves of what they want to make off of the sellers on these promoted fees. I believe they expect to make a certain amount for their stockholders in their business expenses and I think those promoted fees are based on that and not on what the sellers are actually doing on a daily basis on the items that they're selling as far as competition with other sellers to be seen by the buyers. it feels wrong and everybody knows it and if it looks like a duck quacks like a duck walks like a duck it's usually a duck.
Etsy fees are out of control too. They charge a shipping fee when they NEVER touch my products. How is this even legal. The should only be allowed to charge a listing fee and CC processing fee. But there's a total of 3-4 fees for each product I sell.
On youtube, now they are baiting you to even accidentally click on ad links. When you watch over phone in full screen, when you minimize to show UI, ad appears on the left side and instead of clicking button to rotate screen, you can accidentally open the ad which takes the third of a screen. I have miss clicked it many times now.. because in a past no ad would appear this way..
Will never happen. They’ll only fail when they’re broken up by the government or a competitor finally takes them out, probably only after they cripple their own business through more and more price gouging and throwing cash at more failed products and services. Then some other company will buy them out and do the same thing they did.
15 yrs ago, RUclips was the place to advertise, a fractoin of the price of search ads, didn't piss off the audience as much as the ads they show now and they got results. That ended around 10 yrs ago and no search ads didn't replace it, for a while facebook did, until that too got stupid.
Not pissing off the audience is pretty important for the ads to be actually effective. Lately YTs style has been to forcefeed ads. They probably want to push the stats to look good to their advertisers.
@@anonymouseniller6688 according to those in the know that's exactly what they're doing, it's going to backfire. The real question is, if google searches is going the way of yellow pages and therefore along with it the ad revenue due to AI, will this increase their ads on here or will they find a business model that works better for their other services.
YT has never really been a good place to advertise. You had some big brands doing it, mostly because they always have a budget they have to burn regardless of ROI. But it’s mainly just been profitable for scam products and services or ones with super high margins. Look at what mostly gets advertised, scams, VPNs which cost nothing to operate (and I guarantee many of the big ones are selling data on users they say they don’t log), mobile ad games which are just designed to addict people to spend on micro-transactions, gambling, get rich courses. Aside from VPNs this was all the same stuff being advertised on YT 12-15 years ago
They mostly do that on purpose. A lot of people will click the ad and they don’t want a competitor above their organic link. Just depends on if you can afford to do that or not
When it comes to chatgpt and other ai, remember, all these models don't really "understand" your question, they are not capable of understanding anything, those are just stats-based word combinators. AI cannot suggest a solution that it hasn't seen before, it cannot reason, it cannot have a good idea come to it, it cannot get inspired, it doesn's have dreams at night, etc. it's really a word permutation machine.
AI can understand as well as a human can. We are both neural networks. Understanding is nothing more than concept matching - the concept in question matches an internal model. To understand something is to have a mental model of that concept and be able to manipulate that mental model enough to predict what an outcome would be given particular inputs. Models of models of models, all the way down, with the lowest level models being physics simulations that we learn as babies, and building on them as we grow.
@@ColinFox If AI could understand as well as humans then it would be capable of coming up with new original creative ideas without any database of information. Only humans can do that.
@@la6136you fail to see the big picture. We are still in the 1st second of the AI revolution. Think about how mobile phone looked 40 years ago and where we are now only that things are moving much faster now. Looking at your example, even if AI can’t reason it can still do things you will never be able to do like read all the world’s knowledge on a subject and give you access to it quickly. You also mention AI is just a pattern matching algorithm but just think how powerful that is compared with what search is today. It’s like the difference between how libraries used to work 50 years ago vs how the internet works today. I’ve been using AI at my work on an ongoing basis to help me get new ideas and complete my job at a faster speed. If you are looking at what AI can do TODAY and think it’s shit, you are missing the point. THINK instead about what it will do 10, 20 or even 40 years from today.
Let’s face it! Big tech has been using us as guinea pigs for years finding out what works and what isn’t doesn’t. We were the ones who had to invest the money to see if a lot of these models even worked and when they didn’t, it was too bad for you.
The more merchandising appears from a company, the more likely I won't buy anything from it. Deliberately. I'm not on Google to shop, but get information on specific things. If that's not provided, I use other sources without so many ads...
We just tried doing Google's ads for a startup and it was soooo difficult with no help and no results for what we did eventually figure out 😮😮😢😢😢 terrible investment
split testing and creating and targeting ads and landing pages is an art and science. might want to call in some pros, no joke. not like the 00s when a guy in house can throw up an ad and start converting clicks.
@@Null-o7j I'm a decades experienced webmaster - The premise @mywifequitherjob is ACCUARTE by my opinion, experience and estimate, I used to be a fan of Google UNTIL they changed their "Don't Be Evil" maxim and SURE ENOUNGH there seems to be a reason for that change and I surely believe Google is heading down the path to emulate George Orwell's writings/predictions. so Please PROVE US WRONG!!!! If Google continues down this path path of "we are the all-mighty of the few wealthy" then we are now back at the feudal times that the USA was created against..... so what now Google? do you suppose yourselves as the now ultra-authoritarian state of the world?? how will you deal with the 7.8 billion infidels climbing your barricades and deposing your tyrannical censorship and unelected rules??? The Hatred is already palpable...
This is one of the best videos i have heard in the last 6 months. I don't talk to google reps any more. The big issue is no-one is going to write articles if google is going to sell the content and put the answer on top of the search using there AI. time for a new search engine to set up.
About 25 years ago, I explained advertising to my child. I told him that now we have online search, it’s possible to find the best, or most economical products without wading through all the marketing wank. There is no clearer sign that a product is inferior and over priced than the company selling it spending money on advertising instead of using that money to improve their product or lower the price. I have yet to see a counter example to my point.
That isn’t necessarily true. How do you expect a new company to make consumers aware of its product, or an existing company to make consumers aware it has introduced a new product? Even popular brands like Apple, Toyota, and Nike have ads.
I worked in the adtech industry for many years. There's no way to hide the minimum bid price from advertisers because you see it in the logs of the bid. If your bid fails, the protocol explains why "bid hasn't cleared floor price". So, at least part of what you're saying is incorrect. Also, floor price is used almost everywhere and I don't remember floor price not being used in SSPs ever. Operating a Supply-Side Platform is expensive. There's always a floor proce. In other words, I get the rising floor narrative, but there's no secret conspiracy here, nor was there every a pure free market time in adtech.
Well you're wrong, you can hide CPC's in pmax and normal search by them being in other "search terms" pay $50 for a relevant click then 0.01 for 6 irrelevant and your average CPC looks normal, you can't see the terms or what you paid for them.
So if I go to an auction and I'm the only one bidding on an item, I pay a penny? And If I don't pay a penny it's not a true bidding system? I need to go to more auctions!
Marketing firms, and now Google, are a lot like mattress stores. They offer a lot of options to increase their price that has absolutely no impact on the actual product.
You are correct. I used Google because they got me where I wanted to go but not anymore. I don't know how the adds generate revenue because I have never in my life purchased anything from these adds. I use Google less and less because of these adds.
Excellent video but I just wanted to let you know that I liked the video before I watched it. That's because I trust you, you give great information and you seem like an honest and kind person. Thank you!
Google ads are a waste of money. Every search i do i receive an AI generated answer at the top which completely removes the need to go to any Google site.
"Support was no longer support". You can bet that the first profit ensuring measure most corporate executives will take is to squeeze either the customer or the employee bc expecting any executive to get paid less or receive less of a bonus is corporate heresy
another thing that's happening with Google is when somebody is searching for some thing an answer to a question or how to do something or what something means as far as definitions google goes straight to what can we sell this person because they've made it all about the money they've made it all about these ads that they sell for people that are selling stuff. They might as well be a selling platform themselves and just forget about the Google search engine all together because that is the path that they are on. I truly hope Elon musk creates a search engine that takes all the customers away from google like me that just need a search engine and don't need to buy some thing. and on top of that Google is untruthful when you do ask for questions needing to be answered they got political and bias. Who needs that when they're trying to research something definitely not me. I want to know the truth I want to know facts I want to know all of the data not just the data that they think I should be allowed to have.
100% agreed. Search engines in 2000s would give you an answer within first 2 pages of results. Now the first page mostly contains irrelevant shopping products to match your query.
First off, I've never clicked on an advert in any video or banner on any platform. I know very few who have actually purchased something via this method. If something is needed, I'll research it independently. Secondly, the YT in video adverts are becoming too lengthy. Oftentimes, if I'm not entirely interested in the video then the 1min+ of adverts - up to 20% of videos total length - is an excuse to stop watching it and move on. These platforms are simply morphing into the terrestrial or cable TV that they replaced - just with less censorship on the adverts.
Advertising coming out of every pore and orrifice of society and people have been inundated with enlessless consumerism, and people wonder why advertising is losing its efficacy. I go out of my way to block ads like they are the next whooping cough, and lots of people do. And then people wonder why ads are losing their effectiveness. Hmmm.....
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They worked very well in the 2000's. People were making crazy money in the affiliate space. things really started going downhill 09 with thr iphone turning the default avenue for going online from open browsers to closed apps. by 2015 google services were freefalling in quality.
I’ve ran $5m in adspend over the last decade. It boggles my mind how difficult it is to fix a campaign if it falls off because of this lack of control . Meta on the other hand is extremely easy to adjust and comes out with features that are a net positive and not forced.
There are lots of reasons why AI won’t do what you seem to expect. One of those reason is that OpenAI answers will shortly be ad driven. I’m not sure you’re aware of their finances, but it’s grim and ads are soon to come.
yup, even 5y ago we ran ads in a very careful professional ad campaign setup, for KWs NO ONE bid on yet charged us $1-2 CPC! Our product sold for $99 so it was impossible. In 2023 we tried an ad and they [as well as META] IGNORE our geo targeting, and demographics, KWs, channels etc and just insisted to give us Bots and trans video audience and ESG/DEI audience. Anything but what we wanted. YET I see each day advertisers who run long time their promos to a$27, $67, products not only $249 products. So somehow they are managing it though to us, they robbed.
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No transparency. That's not good.
Me too. I get immediate direct answer with Chat GPT. But you're right, I spend more time trying to get through all the products & ads. It is overwhelming. Usually I go direct to the site to look - AMZ, Target, Home Depot, etc. and bypass Google.
It's sad that you're propping ChatGPT. Come on!!!
Don't hate on the Chinese products. Literally everything legit or otherwise is made there
As a consumer I've noticed everything you're saying - clicking endlessly through useless garbage to get what need. True for Amazon as well. Also, once I find what I need, I continue to get bombarded with ads for stuff I already bought.
"We are sure you want to buy 3 more ice cream machines"
😂 But sadly, in this culture of hyper consumerism, they may not be wrong.
I just found on Prime Video, there is a "Prime tab" at the top that takes away all the content for the "buy me" channels. I rarely watched any Prime Video until noticing that.
Their AI isn't as good as they want you to think. The things it thinks I want to buy are kinda hilarious. I watched the Bekhauf music video and now it think I want buy elephant blankets. There was a Samurai elephant in the music video. I like Hatsune Miku and it thinks I want to buy green onions.
@@Dragon-Believer AI does not think. It looks like it thinks, but what it is really doing is imitating other people's thinking and reasoning. For example it knows the iphone goes in the pocket and not the pocket goes into the iphone just because so many say it the one way and not the other. What if the new AI models get inadvertently trained by output from previous AI models!
As an advertiser, I have a nagging suspicion that all of Google's suggestions for improving my ads merely improve their bottom line.
They also overcharged me 2 months in a row...
I saw a video on this a few months back. The guy turned off all of the analytics connected to his ad buys (like conversions) and his rate went down and success went up quite a bit. The video is called How Google Ads Are Ripping You Off and How To Scale In Spite of it. It’s on the Perpetual Traffic channel.
@@BoqPrecisionThe problem is there is likely unfortunately little you can do about it, hence their monopoly power.
Yup. They're in business to make themselves money, not you. Don't blindly listen to their suggestions like using broad match keywords.
@@GiantsOnTheHorizoncan you elaborate a bit more ?
Google, YT, Ebay, Craigslist all used to be fun about 10 years ago. Now they seem like a digital Big Lots.
Amazon too. Second rate Chinesium garbage.
Enshitification. Macquarie dictionary word of the year 2024
@ Interesting that my post about @m-a-z-0-n selling a bunch of C-h-!-n-e-sium c-r-@-p now was sensored.
All the online shopping platforms got swamped by garbage Chinese sellers and scammers.
The Chinese trash retail got big enough to support multiple larger retailers only selling it.
People buying clothes with toxic chemicals on them because some bribed influencer shilled for it.
What’s sad is almost all of that stuff is products people don’t need.
They’re paying to make everything worse in exchange for trash tier quality products they don’t even need.
The peak for mindless consumerism just keeps growing
Etsy is right in there, doing all the wrong things to prop up share prices; no thinking for the long term.
My last bill was 700 when I stopped the ad, At billing time they wanted a 1000. I was going to advertise again and suddenly I was told that I had to spend 356 a day when my profits can not sustain that. Google has lost another customer that would spend 1000 a month, because we are too small for Google, fuckem.
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIACHICOM and no way am I going to give them all my info to be harassed for my politican beliefs advertising into a market of LBTV and anti 2a freaks who have no money to spend. . I would rather close my company. Lots of ways to make money, dont need comie google
making less profits first, let small customers make a good ROI is how to eventually get a big customer. Most corporate america probably all spend money on google already. money is in helping small guys grow.
@@BenL-k2y Gogle wanted all my corp info.Closed my account. That info will go right to the feds. WHY DO THEY WANT IT if they dont plan to use it to track, trace, censor and shut down my checking account and steal all my money because of a CLITCH!.
Facebook does the same thing.
There’s no easy solution.
You can try smaller ad networks which are cheaper or make direct deals with individual websites but it’s more work up front and having to use a 3rd party fraudulent traffic identification system
Google and FB aren’t even very goof at weeding out fraud, to some extent they probably don’t want to be as it would cost them money in effort and more in lost ad spend.
You can try finding websites and content creators who fit your target audience and give them a try. It’s a lot more work to manage but if you can get it dialed in, it can be a lot more profitable assuming the time to manage it all isn’t costing you too much.
Your better off doing RUclips advertising your business. Make a hundred different videos about your business and release them every three days.
I never buy any product advertised on Google or RUclips .In fact I make it a point to never buy anything advertised on those platforms.So I know that none of the ad have any effect.
RUclips ads are 99% for bogus or overpriced products. The worst is sponsored videos.
As a matter of principle I will not ever consider buying anything I see on YT.
The worst is that I would look for a product and the buy it, but then for months I will be bombarded with ads for things i already own.
I absolutely hate Google. What a turnaround - I used to love it.
I'm assuming they only advertise scams
🎯 Truth
Me too, and it's gets easier all the time. Today half the ads I see (read: click away from as soon as possible) on YT are get-rich-quick scams and/or AI slop. Which means half the stuff isn't even actual products or services anymore but simply criminals let loose to fill the void because legitimate businesses have already stopped bothering paying for these Ads. Also, google is no longer my default search engine.
Yup, lately it seems to be about half scams, and the other half is ads telling me how wonderful their product is because it uses AI.
Im working for a small company which installs windows. We run a constant google ad campaign with constant budget since years because it is a package once induced by our main brand window deliverer. The results of this campaign can be measured by calls over a certain telephone number. They reduced over each of the last 3 years by about a third of last years amount. We are about to ditch this next year because the break even point will then not be reached anymore.
exactly my findings.
You are doing better than most.
When I'm searching some business I occasionally use maps with higher ratings, and check their worst comments.
I also noticed this with my business. Google ads used to provide me with about 10 x revenue from total ad spend. Now it's like 2 x
Last month was the last time I use Google
Very interesting. As a consumer i felt the same.
We stopped using ads, and we ran a few weeks ago. It cost me nearly £200 for about 6 hours. No sales at all. Total waste of time. Paused ads are now not throwing more money into the Google bank.
I either see total scam ads (this 8 year old developed heating technology that NASA doesn't want you to know) or luxury items I could never afford even if I wanted them. I find it hard to believe they don't know how much money that I (don't) have.
Google Ads is real scam
I paid to not have RUclips adds briefly. They quickly took away my family discount and then increased the price over 30 percent. I have no use for their music service and their movies are trash. Its not worth paying more than netflix.
Google AI driven Ads is a joke! The Ads set up has hundreds of parameters that need googles employee in India to set up, setting those parameters is more dumb than AI!
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIA and no way am I going to give them all my info to be harassed for my politican beliefs. I would rather close my company. Lots of ways to make money, dont need comie google
YT has been ruined by ads. Surprised it hasn't happened sooner. YT ads are negative for the advertiser.
Why does RUclips have such a monopoly ?
I have tried other sites, like Rumble, but they lack YT’s functionality.
Surely it can’t be so hard to copy, let alone improve ?
@@jamesdean1143 It is because of the bandwidth, storage and read/write speeds on your server hard drives.
I got RUclips premium last year after watching with ads for probably a decade. It’s worth it imo, but only because they made the ad-supported tier unwatchable
RUclips Premium is great. You can stream music with RUclips Premium also.
My brain just shuts off qhen an ad starts playing
Same thing happened to Amazon. The problem is these tech companies are all PUBLICLY TRADED, so their only focus is on shareholder return maximization.
It’s more down to the fact they are monopolies, as in 90% market share or whatever. Google knows that 90% of your potential customers search using them, so they’re free to raise costs and/or provide a steadily worsening experience.
However, these effects generally don’t last forever.
Amazon allowed tens of thousands of fake brands to be set up by Chinese drop shippers, filling the site with lots of trash.
They also allowed them to take product listings with good reviews and switch it for a totally different, scam product but keep the reviews.
Then they decided to try and copy these Chinese scammers with their own service that directly sells the same garbage.
They’re just too greedy
They were good when they sold Amazon items, now they let anyone in, even the fake power savers, and don't give a toss.
When magazines were popular, they did the same thing. At the start, they were filled with great articles, then over time, they added more and more ads until the magazine was 70% ads, with many articles being advertorials. The sick part was that you had to pay for the right to read 70% ads. I use AI to answer 80% of the questions I previously used Google for.
Same!
Those AI platforms will eventually do the same thing. They’re all burning through investor cash and those investors expect a return on their money.
That’s not going to come from monthly subscriptions without massive advances in operating cost reduction and even then, they’ll never be happy with their profits so they’ll keep raising the prices, then they’ll force ads in, then they’ll force ads even into the paid tier, making a more expensive tier to not see those ads.
And with people blindly believing these AI responses they can get really insidious with the advertising, even making it seem like it’s just a regular response and not an ad, with some disclaimer hidden where nobody will see
Google screwed my dad’s business, 100 dollar a day budget and zero leads, and only led to a spam review to ruin his perfect five star rating. They basically just took his money and he got nothing!! Over a grand.
Is your dad doing much with SEO? I do ok with that after cutting ads
What!!!!😮
@@Tom_Armstrong_ SEO is literally impossible anymore and if you do figure it out, in a few days google will change the all-gore-rythm and your back to square one and must pay for massive changes to your SEO campaign or pay google for adsense. Waste of time and money as only big companies can afford it.
Who set up the Google ads campaigns? It should be done by professionals.
greed will kill the giant
I SHUT DOWN my Google ads when they DEMANDED all my private and corp info. Google is CIA/CHICOM and no way am I going to give them all my info to be harassed for my politican beliefs. I would rather close my company. Lots of ways to make money, dont need comie google
I hope this is not just a metaphoric death.
Google is just a husk of its former self. They can survive for sometime, because they still have huge advantage in search, but this would not continue forever.
@@Slav4o911 They have destroyed their entire model by attacking their own customers who have created fierce competitors, censored their way into oblivion and attracted an audience with no money. All to keep DEMOCRATS in power whose only goal is to RUIN the economy and eventually nationalize their company. All a predictable playbook used in every communist playbook ignored by CEO's for a easy paycheck
Greed will be the end of all who are. It is against the rules of god. This is what destroyed the west.
I've always just lost money on google ads. Never made any money from them.
Same here.
You are not meant to.
I thought it was just me
That’s almost everybody. There’s a reason there’s a million people selling courses on how to make YT/FB ad campaigns who themselves can’t market their courses there because it’s all BS.
Even this video is just a sales pitch for a “free course” which is just another step in a sales funnel to get you to buy some other course.
@@JohnSmith-op7ls Agree
Same with FB. Ad money doesn't move the needle at all.
Idk I can spend 50 bucks on an Instagram ad and get 3 followers 😂
FB ads are even worse than Google ads. They seem cheaper but the quality of traffic is worse and it just doesn’t work for so many things like B2B offerings.
They’re both just awful
OMG after 35 years in tech finally came across an advertising expert worth his weight in gold!
They're finally making more money making videos about it rather than actually running ads 😅
Just another guy selling yet another course on internet marketing
As a daily punter on google, I can verify that it has endured a big enshitification the last year or so. It's a garbage experience for the user, too.
Yep, Google search results sure have taken a massive turn for the worse
@@cam6280 You are lucky these days if you actually find any search results, normally just pages of paid promotions.
I agree with Google becoming less useful, but I’m also skeptical about AIs: They are even more of a black-box; they consume an incredible amount of resources; and they are more or less stealing from the people who are doing the writing (=the actual work) because no one goes to their sites anymore.
Without essentially infinite power and computing power, there is no business model for AI to be a commercial product. Maybe it will be useful for large firms with mass data problem, but it will never be a profitable product for the general public's use in the way that Google was.
@@Idontwannahandlerr.. have you heard of Claude? 😅
Good point. AI is stealing content.
Most of the AIs, including ChatGPT now, produce web links, so you can check or go to the sources.
Depending on the type of question, or how you frame it, the AIs are often better than search. But sometimes it’s the opposite.
@@IdontwannahandlThe model right now is selling the hype and dream of AI to other businesses who are throwing crazy money out of FOMO.
Very soon the bubble will deflate as almost all of these LLM and other AI implementations are either gimmicks or simply not worth it.
People are also getting sick of every product and service having AI forced into it.
People went from “OMG, it’s amazing, it’s like alive or something, it can do anything” to “Look at all the stuff it gets wrong lol” in like 2 years.
It’s way overhyped
Ive had a full time obline business for 26 years. Ive been saying the exact same thing. You are 100% correct and we all see it.
Most rich people stay rich by spending like the poor and investing without stopping then most poor people stay poor by spending like the rich yet not investing like the rich but impressing them. People prefer to spend money on liabilities, Rather than investing in assets and be very profitable
You are so correct! Save, invest and spend for necessities and a few small luxuries relatives to one's total assets ratio.
You work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K into trading from just few months ago and now they are multimillionaires
*I really appreciate your clear and simple breakdown on financial pitfalls! I lost so much money on stook market but now making around $18k to $21k every week trading different stocks and cryptos*
Hello how do you make such monthly?? I'm a born Christian and sometimes I feel so down 🤦♀️of myself because of low finance but I still believe in God
The process of trading can be complicated when you have limited knowledge. However, with the right strategy and setups, you can be successful.
So you're saying that Google's search experience is turning into the equivalent of common merchandising floor plan design where you have to walk all over the store to find what you want, and exit the store with a bunch of things you didn't plan on buying in the first place?
I remember one time 7 or 8 years ago in the library when a homeless man using a computer searching on RUclips became very very angry when an ad appears before his video. Two librarians took a long time to calm him down.
Great rant. I'm surprised RUclips (owned by google) didn't block your post!
They will.
In 3..2..
RUclips is all computers and artificial intelligence. no human being. once software analyse this video then RUclips will terminate the account.
I was thinking the same thing that they didn't block this
They instantly blocked all my comments about their great elephant controlling our chat room.
Google charges a plumber or a day care owner $400 or more a week for a few clicks!!! This business needs to fail
dumb. its cuz those are highly competitive ad spaces. theyre not charging. youre bidding for ad space, like on a stock market. you can drive your bids down if your ctrs are higher than your competitors'.
😅
"It's fascinating how something that began as small ventures and partnerships has evolved into the global financial systems we see today. While the scale has grown, the basic principle remains the same-investing in opportunities with the potential for growth. It’s a reminder that no matter how much things change, the core ideas often stay relevant."
How Wealthy Individuals Stay Ahead: They Trade Their Money and Grow Wealth Instead of Waiting for Government Intervention"
Thank goodness you brought this up! Truly, investing has changed my perspective on how one can succeed in life; working multiple jobs isn't the optimal way to attain financial freedom and unfortunately, we discover this later in life. Currently earn as much as 10 grand weekly and this has improved my financial life. Great piece!
I’ve been trading cryptocurrencies for a while now, and things have really picked up. I’m finally starting to see consistent profits. It’s all about finding the right strategy and sticking to it."
When I started trading on my own, I was honestly losing money left and right. It felt like every move I made was wrong. I knew I needed help because I couldn’t figure out why things weren’t working
@@doodee2392
wow. I'm so sorry for your lost I was once trading on my own I was losing the same way so I have to reach out to Jason to help
I had to Google: "Do No Evil" was officially removed from their corporate policy when the company restructured under Alphabet in 2015, and was replaced with a more vague phrase, "Do the right thing." not sure if the unannounced ad cost increases meet either moto.
right is subjective. evil is absolute.
pee chai became ceo in 2015. what a coincidence
Google's original motto was "Arbeit macht frei" (Work sets you free -- motto of Auschwitz also).
Rich people do want to get richer.
It’s called Shitification
I thought it was Enshitification but that is definitely what is happening.
Last rep i spoke to absolutely destroyed a profitable campaign i had. I literally will never speak to one of their "experts" again. Tried to reset that campaign to earlier settings for months to no avail.
Gary Vee spoke about this too - AI disruption. Businesses will have to understand media buying. That's a big learning curve.
Gary Vee is a conman. And businesses knowing how to buy ads has been a thing for over a century now.
Marketing and advertising have always been a major hurdle for businesses of all sizes.
Even Google can’t successfully market most of its products and services despite having the largest ad machine in the world which it can use at a deep discount to competitors.
eBay will be the next one with a class action lawsuit against the promoted listing fees. They are now charging a minimum 5% promoted listing fee to get your items seen on their platform but at the same time they recommend up to 18%. And when I say recommend ice a strongly recommend it. This is not OK for the platform itself to be the one to tell the sellers what to pay as far as the percentage because there is no neutrality there and absolutely no transparency to back it up. this also is not natural and I do believe it's eBay creating budgets for themselves of what they want to make off of the sellers on these promoted fees. I believe they expect to make a certain amount for their stockholders in their business expenses and I think those promoted fees are based on that and not on what the sellers are actually doing on a daily basis on the items that they're selling as far as competition with other sellers to be seen by the buyers. it feels wrong and everybody knows it and if it looks like a duck quacks like a duck walks like a duck it's usually a duck.
Etsy fees are out of control too. They charge a shipping fee when they NEVER touch my products. How is this even legal. The should only be allowed to charge a listing fee and CC processing fee. But there's a total of 3-4 fees for each product I sell.
I shut down my eBay store. It just got to the point where it wasn't worth the effort or feasible anymore. eBay is killing eBay.
Ebay sellers are pure trash.
Ebay is NOW FREE as a selling platform ! What are you on about.
They have been screwing sellers in every way possible for last 10 years
It's Google's corporate owners not the workers or executives in the company that pushes these agendas.
Lol 😅 immediately after your video ended, there was an ad about Google Ads. Thank you for your insight, bro! 👍
You are spot on in this video. The game is changing for sure. Wait until they split them up.
I spent $100 in advertisements on Google ads for my house painting business and didn’t get a single call and only like 500 impressions.
On youtube, now they are baiting you to even accidentally click on ad links. When you watch over phone in full screen, when you minimize to show UI, ad appears on the left side and instead of clicking button to rotate screen, you can accidentally open the ad which takes the third of a screen.
I have miss clicked it many times now.. because in a past no ad would appear this way..
This is a big win for newspapers. I will use this video to pitch advertisers for my community paper on why we can do a better job than Google 🔥
Newspapers are dead or dying due to declining readership, not because advertisers pulled out.
Ad spend follows eyeballs.
@JohnSmith-op7ls Thanks for this response, John Smith. Let ruminate over this for sometime. I'm very passionate about this.
HAHA A GOOGLE ADS COMMERCIAL CAME ON DURING THE VIDEO😅😂
😅
They’re like leaches - you can’t shake them 😂😊
same for me. .
That’s targeted (poorly) on the video content.
video starts at 1:58
Thank you for exposing Google ads corruption. Really hoping someone from Google leadership team grows a conscience and decides to not be evil.
Will never happen. They’ll only fail when they’re broken up by the government or a competitor finally takes them out, probably only after they cripple their own business through more and more price gouging and throwing cash at more failed products and services.
Then some other company will buy them out and do the same thing they did.
15 yrs ago, RUclips was the place to advertise, a fractoin of the price of search ads, didn't piss off the audience as much as the ads they show now and they got results. That ended around 10 yrs ago and no search ads didn't replace it, for a while facebook did, until that too got stupid.
Not pissing off the audience is pretty important for the ads to be actually effective. Lately YTs style has been to forcefeed ads. They probably want to push the stats to look good to their advertisers.
@@anonymouseniller6688 according to those in the know that's exactly what they're doing, it's going to backfire. The real question is, if google searches is going the way of yellow pages and therefore along with it the ad revenue due to AI, will this increase their ads on here or will they find a business model that works better for their other services.
YT has never really been a good place to advertise. You had some big brands doing it, mostly because they always have a budget they have to burn regardless of ROI.
But it’s mainly just been profitable for scam products and services or ones with super high margins.
Look at what mostly gets advertised, scams, VPNs which cost nothing to operate (and I guarantee many of the big ones are selling data on users they say they don’t log), mobile ad games which are just designed to addict people to spend on micro-transactions, gambling, get rich courses.
Aside from VPNs this was all the same stuff being advertised on YT 12-15 years ago
Google ads lie about top position pricing too!
Google search results are bad and getting worse. The entire search engine is starting to stink
It’s a stinker,
I hate it when the ad is above the identical organic result. Such a waste of money for the people that click the ad over the organic
They mostly do that on purpose. A lot of people will click the ad and they don’t want a competitor above their organic link.
Just depends on if you can afford to do that or not
When it comes to chatgpt and other ai, remember, all these models don't really "understand" your question, they are not capable of understanding anything, those are just stats-based word combinators.
AI cannot suggest a solution that it hasn't seen before, it cannot reason, it cannot have a good idea come to it, it cannot get inspired, it doesn's have dreams at night, etc. it's really a word permutation machine.
AI can understand as well as a human can. We are both neural networks. Understanding is nothing more than concept matching - the concept in question matches an internal model. To understand something is to have a mental model of that concept and be able to manipulate that mental model enough to predict what an outcome would be given particular inputs. Models of models of models, all the way down, with the lowest level models being physics simulations that we learn as babies, and building on them as we grow.
@@ColinFox If AI could understand as well as humans then it would be capable of coming up with new original creative ideas without any database of information. Only humans can do that.
@@la6136you fail to see the big picture. We are still in the 1st second of the AI revolution. Think about how mobile phone looked 40 years ago and where we are now only that things are moving much faster now. Looking at your example, even if AI can’t reason it can still do things you will never be able to do like read all the world’s knowledge on a subject and give you access to it quickly. You also mention AI is just a pattern matching algorithm but just think how powerful that is compared with what search is today. It’s like the difference between how libraries used to work 50 years ago vs how the internet works today. I’ve been using AI at my work on an ongoing basis to help me get new ideas and complete my job at a faster speed. If you are looking at what AI can do TODAY and think it’s shit, you are missing the point. THINK instead about what it will do 10, 20 or even 40 years from today.
Let’s face it! Big tech has been using us as guinea pigs for years finding out what works and what isn’t doesn’t. We were the ones who had to invest the money to see if a lot of these models even worked and when they didn’t, it was too bad for you.
It's not just google. It's everywhere like that now.
Google's new slogan, "We make it bad, so you click on the ad"
I use Google and RUclips and ignor all of the ads because of how much i hate the media propaganda.
So what is the solution?
This is just a rant bro
Stop buying google ads they aren’t worth it and find other ways to advertise, for example, create your own audience or try market outreach
@@NewkFritz So you obviously don't use Google!
I ran an ecom biz, and you know what? Google Ad sense was sh**t 25 years ago.
The more merchandising appears from a company, the more likely I won't buy anything from it. Deliberately.
I'm not on Google to shop, but get information on specific things. If that's not provided, I use other sources without so many ads...
Interesting video but you didn't provide a solution or alternative.
Open a real shop, and don't push junk
We just tried doing Google's ads for a startup and it was soooo difficult with no help and no results for what we did eventually figure out 😮😮😢😢😢 terrible investment
split testing and creating and targeting ads and landing pages is an art and science. might want to call in some pros, no joke. not like the 00s when a guy in house can throw up an ad and start converting clicks.
@@Null-o7j I'm a decades experienced webmaster - The premise @mywifequitherjob is ACCUARTE by my opinion, experience and estimate, I used to be a fan of Google UNTIL they changed their "Don't Be Evil" maxim and SURE ENOUNGH there seems to be a reason for that change and I surely believe Google is heading down the path to emulate George Orwell's writings/predictions. so Please PROVE US WRONG!!!!
If Google continues down this path path of "we are the all-mighty of the few wealthy" then we are now back at the feudal times that the USA was created against..... so what now Google? do you suppose yourselves as the now ultra-authoritarian state of the world?? how will you deal with the 7.8 billion infidels climbing your barricades and deposing your tyrannical censorship and unelected rules??? The Hatred is already palpable...
This is one of the best videos i have heard in the last 6 months. I don't talk to google reps any more. The big issue is no-one is going to write articles if google is going to sell the content and put the answer on top of the search using there AI. time for a new search engine to set up.
one day, adblockers will work on google search results and skip you straight to page 10
We've been going into a recession since 2021.
The pandemic resulted in a recession. But we were headed for one that same year _even before_ the virus arrived.
Yep their results are terrible. Thank you for iterating it. Google is a mess.
About 25 years ago, I explained advertising to my child. I told him that now we have online search, it’s possible to find the best, or most economical products without wading through all the marketing wank. There is no clearer sign that a product is inferior and over priced than the company selling it spending money on advertising instead of using that money to improve their product or lower the price. I have yet to see a counter example to my point.
That isn’t necessarily true. How do you expect a new company to make consumers aware of its product, or an existing company to make consumers aware it has introduced a new product? Even popular brands like Apple, Toyota, and Nike have ads.
Ain’t this the truth! You have absolutely nailed it! Nothing imaginary here. It is for real, for real!
I worked in the adtech industry for many years. There's no way to hide the minimum bid price from advertisers because you see it in the logs of the bid. If your bid fails, the protocol explains why "bid hasn't cleared floor price".
So, at least part of what you're saying is incorrect.
Also, floor price is used almost everywhere and I don't remember floor price not being used in SSPs ever. Operating a Supply-Side Platform is expensive. There's always a floor proce.
In other words, I get the rising floor narrative, but there's no secret conspiracy here, nor was there every a pure free market time in adtech.
Well you're wrong, you can hide CPC's in pmax and normal search by them being in other "search terms" pay $50 for a relevant click then 0.01 for 6 irrelevant and your average CPC looks normal, you can't see the terms or what you paid for them.
So if I go to an auction and I'm the only one bidding on an item, I pay a penny? And If I don't pay a penny it's not a true bidding system? I need to go to more auctions!
Almost all auctions have a minimum price tag.
What DOES work if ppc is out?
Marketing firms, and now Google, are a lot like mattress stores. They offer a lot of options to increase their price that has absolutely no impact on the actual product.
You are correct. I used Google because they got me where I wanted to go but not anymore. I don't know how the adds generate revenue because I have never in my life purchased anything from these adds. I use Google less and less because of these adds.
Excellent video but I just wanted to let you know that I liked the video before I watched it. That's because I trust you, you give great information and you seem like an honest and kind person. Thank you!
Fantastic video, as usual. Thank you.
100% true! Great video. Thanks!
Google ads are a waste of money. Every search i do i receive an AI generated answer at the top which completely removes the need to go to any Google site.
Concise and well informed
Great reporting
Thanks for your hard work 💪💪💪
"Support was no longer support".
You can bet that the first profit ensuring measure most corporate executives will take is to squeeze either the customer or the employee bc expecting any executive to get paid less or receive less of a bonus is corporate heresy
another thing that's happening with Google is when somebody is searching for some thing an answer to a question or how to do something or what something means as far as definitions google goes straight to what can we sell this person because they've made it all about the money they've made it all about these ads that they sell for people that are selling stuff. They might as well be a selling platform themselves and just forget about the Google search engine all together because that is the path that they are on. I truly hope Elon musk creates a search engine that takes all the customers away from google like me that just need a search engine and don't need to buy some thing. and on top of that Google is untruthful when you do ask for questions needing to be answered they got political and bias. Who needs that when they're trying to research something definitely not me. I want to know the truth I want to know facts I want to know all of the data not just the data that they think I should be allowed to have.
Hate to break it to you, but he's never had a successful idea. And if you think he has, you're just not aware of how much of an idiot he is.
100% agreed. Search engines in 2000s would give you an answer within first 2 pages of results. Now the first page mostly contains irrelevant shopping products to match your query.
First off, I've never clicked on an advert in any video or banner on any platform. I know very few who have actually purchased something via this method. If something is needed, I'll research it independently.
Secondly, the YT in video adverts are becoming too lengthy. Oftentimes, if I'm not entirely interested in the video then the 1min+ of adverts - up to 20% of videos total length - is an excuse to stop watching it and move on.
These platforms are simply morphing into the terrestrial or cable TV that they replaced - just with less censorship on the adverts.
Advertising coming out of every pore and orrifice of society and people have been inundated with enlessless consumerism, and people wonder why advertising is losing its efficacy. I go out of my way to block ads like they are the next whooping cough, and lots of people do. And then people wonder why ads are losing their effectiveness. Hmmm.....
Google Ads, has become a nightmare
Enjoyed the vlog. Thanks for the analysis
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It's about time we hit the limit of bs with ads. Marketing has been out of control for a while now.
So what is the alternative?
Brilliant analysis 👏
I love to ad-bait. I click on certain ads so as to fool the algos about me and my interests. Good fun.
I often use it as a spell checker. Since I write about so many different things the words tend to be random. I guess it is randomising my profile.
This is a great video. We literally are experiencing all this for our service business clients
Add the fact that Google isn’t a search engine anymore and it’s all about the launch of X search
Google ads never worked, they just annoy people. I'm surprised it took so many years for business owners to figure that out...
They worked very well in the 2000's. People were making crazy money in the affiliate space. things really started going downhill 09 with thr iphone turning the default avenue for going online from open browsers to closed apps. by 2015 google services were freefalling in quality.
I’ve ran $5m in adspend over the last decade. It boggles my mind how difficult it is to fix a campaign if it falls off because of this lack of control . Meta on the other hand is extremely easy to adjust and comes out with features that are a net positive and not forced.
Good video, thanks
Great video Steve
I read in a book about advertising may decades ago that intelligent people IGNORE advertising.
Great video!
Yeah I quit spending on Google ads about two years ago, not worth it!
So what's the alternative????
Yet another brilliantly informative video since I subscribed. Thank you so much from the UK.
The concept of impression share is only based on the KWs your eligible for. Its not for all inventory of that term.
I like how this video is here on Google’s product. 😂😂😂 interesting dynamic. I’ve been thinking the same too. Good work.
Google collapsing 10:31
Google searches in my opinion have become increasingly inaccurate in spite of using specific keywords.
There are lots of reasons why AI won’t do what you seem to expect. One of those reason is that OpenAI answers will shortly be ad driven. I’m not sure you’re aware of their finances, but it’s grim and ads are soon to come.
Great analysis!
yup, even 5y ago we ran ads in a very careful professional ad campaign setup, for KWs NO ONE bid on yet charged us $1-2 CPC! Our product sold for $99 so it was impossible. In 2023 we tried an ad and they [as well as META] IGNORE our geo targeting, and demographics, KWs, channels etc and just insisted to give us Bots and trans video audience and ESG/DEI audience.
Anything but what we wanted. YET I see each day advertisers who run long time their promos to a$27, $67, products not only $249 products. So somehow they are managing it though to us, they robbed.