Step Three: Constrain your marketplace

Step three is about why you should constrain your marketplace to an initial category or location - and how. Even if the total available market you’re after is huge, you’re not going to win all of it overnight. So you should first choose a smaller group of target users and build a great experience for them.
Chapters
00:35 Introduction to constraining your marketplace
01:53 Find your initial audience in a smaller niche
02:24 Constrain by category or location
04:50 How to choose your initial constraint
06:25 Conclusion
Find the full course and a quiz at www.sharetribe...
Sources and further reading
Juho Makkonen: Focus your marketplace on one city and one vertical. www.sharetribe...
Juho Makkonen: Why did Thumbtack succeed? www.sharetribe...
Lenny Rachitsky: How to kickstart and scale a marketplace business. www.lennysnews...
Andrew Chen: The Cold Start Problem. www.coldstart....
Lenny Rachitsky: The Atomic Network. www.lennysnews...
Image credit
Helsinki: Tapio Haaja on Unsplash
San Fransisco: Braden Collum on Unsplash
Seattle: Stephen Plopper on Unsplash

[@indooroutdoor8524]

These are great!!!

[@EbenezerElisha]

This is awesome and beyond special! I have been looking for such content and I am so happy I found you!

[@Sharetribe]

Thank you so much for the lovely feedback! I'm so glad to hear you've found the series valuable.
All the best,
Katri

[@anjiclarke4402]

Absolutely love this series and so much great information.. I am a fast speed listener but this is really fast for me. Pleasse slow it down just a bit.

[@Sharetribe]

Thank you so much for your feedback! I'm so glad to hear you've enjoyed the series.
And in future videos, I'll definitely try to slow down a bit!
All the best, Katri

[@businessacc179]

Just listen on .75 speed