New Facebook Ads UPDATE On Broad Targeting & Dynamic Ads
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- Опубликовано: 25 окт 2024
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***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
New Facebook Ads UPDATE On Broad Targeting & Dynamic Ads
In this video I cover the latest Facebook Ads update on broad targeting and dynamic ads.
I explain how these changes can impact your advertising strategy and what you need to do to adapt.
I also provide tips on how to effectively use broad targeting and dynamic ads to maximize your campaign performance.
If you want to stay ahead in Facebook advertising, this video is a must-watch.
#Facebookads #facebookadvertising #facebookmarketing
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-Nick Theriot
POV: bro is using a new mechanism to get us excited
Yeppp!
Very high sophistication levels on this one
@@MrDingsYT I would give this a stage 3 to 4
Hello Nick, how are you? Is this structure useful for dropshipping in Colombia or South America? And can I use it with a budget of 20 USD or does it have to be 100 USD?
@@leandrogarcia5478 amigo, funciona más para marca en Colombia, o un producto bien nichado. Para el dropshipping si toca ser más agresivos por que ahora todos están en lo mismo
Literally solve my biggest concern in these 2 weeks, found exactly same issue as Nick and had no idea should turn DCT off and keep the one inside main adset one 😅
Nice!
Great insights on optimizing dynamic creatives and ad testing! Your practical tips make scaling ad accounts much clearer. Thanks for sharing this valuable info!
Welcome!
Do you have any tips for budget allocation? And how do you handle creative fatigue?
That's a vague topic "budget allocation" and for fatigue watch this ruclips.net/video/JlxEHUbWi-M/видео.html
Another GREAT video as always! but I have 2 simple questions:
1. You mentioned that you exclude 30-day purchases, do you do this ONLY in the main ad set, or also in those new DCT ad sets?
2. You mentioned that you stop pulling new winning DCT into the main ad set, and let it roll. What if this winning DCT starts to drop performance and becomes an old winner, can I pull it into the main ad set? (and start finding a new winning DCT)
thanks for your time, man!
1. Yes all adsets
2. Just leave it on and start finding new winning dct's
This video is right on time! Thanks Nick.
The main issue I face with the 1 campaign DCT approach is the inability to maintain consistency in results at scale. I feel being completely at the mercy of FB algorithm and its swings. When a winning DCT suddenly takes a complete dip in less than 5 days of performing great and other DCTs aren’t winners the overall ad account becomes unstable. Isnt it better to maintain historical winners in a separate campaign with a separate budget so that at least it can cover up for whenever creatives in the testing campaign dont yield results?
Yeah thats false, haven't had that issue in years since I started adopting this.
Goes back to your ads not working at scale or not looking at a wide enough view
@@NickTheriot Will look into that. Thanks
Hi Nick. Thanks, this is also a useful video! But a few things are not clear!
Question 1: Do you insert the winning creatives of the successful DCT ad set next to the main ad set creatives or leave the successful DCT ad set completely separate from it?
2. In the main ad set, how many creatives can you run at the same time? (with the previous question, you answer half of it here, but I'm curious how your main ad set creative is put together)
Thanks so much Nick! Thanks for your answer!
1. I just leave the dct on
2. As many as I have that are winners
Hey Nick, great video! Just a quick one - How do you do retargeting ads? Also, how do you run ads for sales and promos?
I put retargeting ads as a new dct in here. I let the creative do the targeting, so i still target broad. For sales / promos, i do the same
You have mentioned earlier that we should create ads for cold audience where we focus on problem/desires & not much on product & price . So, can you guide that such types of ads we shud keep in main DCTOC campaigns? bcoz TOF creatives may not give conversion like sale creatives and in main DCTOC we may pause it if not show conversion...
ruclips.net/video/S6VR_-IWSRg/видео.html
What are your thoughts of Charley's structure: having 2 DCTs maximum and one control adset with 5 top Perf ads?
Nothing wrong with it
Thank you, Nick, for the updates. I have some questions: 1. If I'm at $100/day and I launch two DCTs this week, but one of them isn't getting any spend, should I turn it off and replace it with a new one after 2-3 days of no spending, or should I wait until next week when I make two new DCTs?
2. What about carousels and collection ads? Should I create them in separate ad sets, or should I test multiple carousels in a single ad set? P.S. I've created carousels in separate ad sets and received the Audience Fragmentation notification.
I would wait the 3 days and you can swap out 2 new ones if they're not getting any spend. Seperate adsets for the other ads
Does your strategy remain the same if the cbo / ads are in the learning phase?
I don’t worry about it
Hey Nick, is the campaign lowest cost or bid cap?
Lowest cost
Hey Nick, how does the new “Flexible” ad format impact you campaign structure? We are currently using your one campaign, broad, DCT structure and are kinda worried about the new update.
Thanks for further info 🙏🏻
Not worried about it, will do a video testing it out when it comes out
Hey Nick - When will you start offering consulting calls?? Is the mentorship program the only option to speak with you one-on-one?
I charge $2,500 pr/hour for consulting, please email me at nick@theriotsolutions.com or $1,000 pr/mo for the mentorship and it includes 1 x 30 min call with me pr/mo
@@NickTheriotsweet thanks. Sending you an email now!
Do you test multiple products and/ or offers within the same campaign then?
No
If I‘m testing designs for POD would you use 3 different mockups in the same DCT and for each design we test a new adset? Or 3 different designs in one DTC? All ads go to the collection page
1 design pr dct and 3 different mockups in the same dct
@@NickTheriot okey yeah makes sense that was what I thought the logic was with the same ad concept but different hook. Thanks for the reply
@@bluemonster3793 Never lol only once or twice to improve, but you have to change creative direction if that doesn't work
Since the issue with Post IDS how do you go about answering social comments on these DCT's when each DCT has so many combinations and its now hard to find the POST IDS so you can find the unique ad to answer social comments. Do you use any tools for answering social posts that makes it easier?
Just go to the business page and go to the support inbox i believe
how often do you make changes to your campaigns? what if the performance suddenly goes down on an ad that has been performing well for a couple of days? is it better to swift it off? if we keep it running, then how long?
This video goes over optimization ruclips.net/video/EiYy7ZYt4rI/видео.html
Hey Nick - Do you put multiple DCT’s in one ad set or do you break each DCT off into its own ad set?
You can only do one dynamic ad pr adset
Awesome! Thank you and keep up the great content.
How do you track the dynamic creative UTMs to distinguish which hook is winning form the batch?
I do not worry about that, i just look at overall adset performance and then I can see which creative got the most spend, which that created the largest impact on performance for that adset
Nick is there a vid that explain why & how you adjust budgets?
ruclips.net/video/WrFSEVv_lZA/видео.html
If you are using sales as you campaign objective: as of june 2024 you can no longer use dynamic creative ad sets in that campaign so this DCT structure is only good for traffic campaigns... which is not the best for conversions. @nick any ways around this?
Just going to use the flexible creative
What’s that?
Do you exclude all products purchase 30 days or purchases for that specific item ?
All purchases 30 days
Hi Nick, what are your thoughts on ASC now? My account manager has been pushing me to run ASC alongside normal CBO campaigns, as they say they have found that running both ASC + CBO generates better performance.
I just made a video on this last week
Nick don't you think 1.53 ROAS is too low? From my experience and working with multiple clients I've come to the conclusion that at least 4-5 roas yield profitability or even breakeven for some clients.
Depends on their numbers and how they want to build their business. This client is getting a 1.53 on new customers and 3x overall.
So with new campaigns, you're not creating a main adset anymore you're just making DCTs and thats it?
Correct
Hey Nick
Just wanted your opinion, How about we make STATICS only with different desires , painpts , market sophistication etc etc . And from among them , analysing winning ad angle and then making video with that particular angle
Depends on what you need to articulate the desire of the market the best way.
ruclips.net/video/rq4ELmHos3A/видео.html
thanx for sharing, i have question...
How do we determine what is a good budget for a Cbo campaign?
Because I sometimes see that within 3 days, a sufficient budget is not spent for a purchase, or the number of advertising groups is large, so the budget is distributed, and therefore within 3 days, no sale is obtained or sales are obtained, but if we look at the budget spent, it is approximately 1.5 of the CPA and therefore The results will be deceptive, that is, a sale will be obtained, but there is a budget spent during these three days that is not sufficient for sales, and therefore my evaluation within 3 days will be deceptive.. Do you understand my question ?
Start at a budget you can spend for 30 days without turning off the campaign. This way you’ll have time to test new creatives weekly and other adjustments in the business
@@NickTheriot Thanks,
another question
When Test a new Dct
Do I look after 3 days, except for the day I started the DCT, and then I decide if it is possible to start a new DCT or not, but the question is: Do I look at the results of the previous 3 days every 3 days, or do I look at the previous 3 days every day?
Hey Nick why you leave 104 turned on and turn off 122? It seems like 122 spend more in the last 7 days.
Also if you want to run catalog or carousel ad would you put them in the main adset or create one ad set for each?
Good question, most likely due to 104 having better cpa and has been a winner for a while for us. I would just create one adset for each
Hello! I am unable to add custome creative to my Shopify catalogue can you shortly explain
I don't use catalogs, so not an expert here
If you have multiple products do you still keep them all in the one campaign? (Spending 7k a month)
Yes and I try to advertise only the 1-2 products in that campaign that make up 70-80% of revenue
Ok, what if you want to run the same ads to another country but same language?
Launch new DCTs for that country?
You'll create a new campaign dedicated to that country
@@NickTheriot
Let's say you found 4 winning concepts/DCTs targeting the USA and want to expand to Canada.
Do you still extract the post IDs or create new ads from DCTs?
Why create new adsets instead of dropping new flexible ads into an existing adset?
Either one works
@@NickTheriot got it, thx 🙏
Hey Nick, when the winning DCT 104 was pushed lower, the spending ratio in the past 7 days is less than 40% CBO spend, how will you close 104 based on what ad data and ad spend? Until it's unprofitable, and based on the past 7 days CPA? And not considering the % CBO spend?
Once it's unprofitable or pushed all the way down to the bottom with little to no more impact on the business
What do you do if 1 creative in the DCT is hogging spend and getting sales but has the highest CPA and much lower ROAS?
It's not "hogging spend" it's getting all the spend because it works better at scale. Find new dct's with a lower cpa that can take all spend
Hey Nick. I’m spending $2k/day on ads and trying to transition over to DCT method for testing and scaling. Problem is my previous winners are not profitable anymore even after putting them in a main adset whilst testing new creatives/dcts. Would it be wise to kill the main adset then and just focus on launching new dcts?
Ps: majority of budget still goes to main adset, but unprofitable for us. We have a $130 budget on the CBO
Love the vids btw!
If it's super unprofitable, i would just turn off and focus on new dct's. If it's at breakeven or better, i would leave on and focus on new dct's
Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low-performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail for this particular method (not DCT)... Thank you :)
Just create a new adset with all new creatives
@@NickTheriot If I want to test against that winning creative, should I also include that in the new ad set as well as a duplicate so as not to screw around with the one that's already working? Thanks for the quick reply Nick!
@@shahzebkhan4429 I never copy over the winning creatives from one dct to another. Due to them being in the same campaign, you're testing against the winner with the new dct and new creatives
@@NickTheriot Would the same logic still apply if im doing advanced budget optimization instead of DCT? Or would you do it differently in that caase…?
Can create a vid on how you analyze ads using triple whale and how do you run your google sheets ad comparison table? Interesting 🤨
Sure can
I have one adset and adding new creatives in - so, similar to your approach since your adsets are like your ads
Let's say I have a winning ad in my adset, I add a few more ads to test, the winning ad is still getting majority of spend but I notice overall performance of my adset is negatively impacted within 24-48 hours, would I turn off that winning ad? You mention to turn it off but in the context that its a new ad you're testing - but in this scenario, it's the already winning ad.
If this new winning ad takes overall spend and performance tanks, turn it off. If the already winning ad has been working well for a while, but just recent 24-48hours it dipped, leave it on
Thank you for the video. The problem is: if you activate dynamic creative and for example upload an ad containing 3 images of 1080x1080(standard size), It looks fine in Facebook Feeds, but in Facebook Stories and Facebook Reels it looks bad because the facebook icons(your logo, shop now icon) etc.. is placed on top of your image. However, uploading image by image without activating the dynamic creative, lets you upload the same image but modifying the size for each (feed, story and reel) and so it looks good in all. How do you solve this? How can I solve it? Thank you very much for all the value you give us.
I just don't worry about it, unless reels / stories make up more than 50% of my spend placements
Hey Nick, love the vids!! Quick question, with flexible ads how do you determine which specific hook variation worked the best as now it's impossible to breakdown with image, video & slideshow as a dynamic element?
I just preview fb post with comments and whatever variation it gives me, i trust is best
@@NickTheriot I feel like it just gives the first pic/vid in each DCT rather than the winning one? Have you experienced this too
Hey Nick, great video as always.
I'm wondering though - how would you dynamically test carousels?
For example, say you have 3 "hook" images you want to test, that all have the same testimonial images behind them. Now you can't just dump all of them into the same DCT because then all 3 hook images will be shown throughout the ad - so I'm wondering what your strategy would be for this?
I was thinking just a simple A/B test but then you can't use your strategy for testing 3 different creatives ofc.
I would just put them in a new adset inside my main cbo campaign
should i use targeting with a new account for lifestyle products (luxury fragrance)
I don't
For this supplement brand I see you’re driving users to the home page.Is the hero product showcased on the homepage?does the home page just convert better than individual PDPs.?
This brand only has one product, so their home page was built as a sales page just for that product
1st time here... The guy is great let me sub and explore your channel
Thanks!
Hi Nick, You said it was harder to get the post ID of the winning ad in a dct, but i tried what you said in other videos and can't get the post ID of the single ad and not of the dct. Can you help me with that please. Thank you for your time!
I've just been leaving winning dct's on for this reason
the goat is back with another banger video...
THANKS!
Hi Nick! Excellent video! Could you remind me of the website you mentioned for scanning pictures to identify their content? I've been searching for the video where you mentioned it but can't seem to find it. Thanks!
Great question i forgot it as well, google used to have one that was 10x better than what I showed
@@NickTheriot Google lens?
Hi Nick,
I'm currently grinding super hard and want to make as many ads as possible. I'm spending around $150 a day. What is the maximum number of DCTs I should make a week without hurting results? Or is it perhaps infinite, as Facebook just won't spend on bad ads?
Of course, I'm focusing on quality, but since I'm not the best yet and don't know what works, I'm trying to put out as much as possible while maintaining quality. I'm working a lot, so I can make 1 DCT a day with quality.
2-3 a week at a $150 a day. Make sure they're high quality tests, getting alot of fresh content filmed etc..
Hey Nick thanks for all the information that you share, I have a question, when you want to create a new iteration, you create a new asset or add more DCT to the adset that you iteration his creative (The original DCT)? Thank you
New adset
@@NickTheriot Love you
thanks for this video. Ads can have good days and bad days. How many days of bad performance do you allow before turning off a DCT that had been running well? I'm spending about 2k/day now. About how many good DTC do you run per $1K of spend? Thanks
I leave it on and I find a new one that can take over
Hey Nick,
I’ve transitioned from interest to new broad targeting structure, following your videos.
Used my winning ads from interest targeting and found after 5 days $100 a day that I’ve only had 3 sales. Newbie to this new broad targeting structure, should I keep it running?
When would you expect the account to kick in?
I understand broad targeting takes time and it says ‘learning’..
Separately working on DCT’s but if those ads from interest worked before surely they should work in broad?
ruclips.net/video/azqgzDtr-EU/видео.html
Thank you. Damn wish I saw this before I switched off those other campaigns. Would you recommend I just keep going with only broad? Would you expect it it to kick in eventually? Just not sure what to expect would love your guidance? Love your videos.
if i have a winner creative in my main adset, should i make a DCT with iterations of that creative? Thanks man
yes, here's a video going over different types of iterations ruclips.net/video/ETdir42uW-A/видео.html
Whats your view on ASC campaigns? Meta is pusing them hard.
I don't use them
Hello Nick. Your videos are great and helped me alot in FB ads. I have a quick question Im running footwear brand, have 2 different products Shoes and Sandals. Should I do one campaign structure or I can go for 2. Please answer
I would put them together
Hey Nick/Community. We've put together a new ad creative which uses some viral instagram music. We don't want to risk the ad getting rejected as the account is fairly new. Do you think we are good to use the music given its a small artist who's song has only blown up on insta/tik tok rather than charts etc?
50/50 you'll be fine
What is a DTC?
DCT = dynamic creative test
Hey, would you make a video on how to test new offers, is it through apps with ABconvert or it’s duplicate the ad because I have seen when I did duplicate the ad to test the offer with a diff landing page , the another ad would have high cpm and cpc due to there is a identical ad. I think this would be a great idea to cover
I use convert.com , i have a video for split testing product pages, coming out in the next week or two
@@NickTheriot thanks man🫶
@@NickTheriot thanks mate
@@NickTheriot do you keep optimize creative for each person on and also advantage+ creative too?
I leave it off
What is DCT
Dynamic creative test = when dynamic creative is turned on inside of the ad set
I have one question that is, I have launched one campaign with 2 creatives, and both are winnners and now for the iteration for the 2 winning creatives I will have to launch dcts against the winning adset winners, but if I wanna launch a unique ad which is not a winner and is completely new concept or maybe the same concept with different visuals, can I launch that in the winning adset creatives because it’s not proven to be a winner yet and I think DCTs are only used to find winners for existing winning creatives to find the best variant, am i right and what do u suggest,Thanks for all the info you are the only one who is doing it on RUclips
I would use new dct's to test your new concepts
@@NickTheriot okay got it bro thanks
@@NickTheriot I did make a mistake by launching the new concepts in the winning adset but all of the new concept got no spend or just like 2 to 3 dollar, and yesterday I had a good day but today I didn’t have a good day, and today I launched the new creatives in the winning adset, so is this because I launched the new concept creatives in the winning adset and that might have disturbed like the environment or the ecosystem of the winning adset and that could have resulted for a bad day , I am sorry maybe I am getting very granule
No you didn't make a mistake, just new creatives not good
@@NickTheriot alright G 🔥
Excellent video! Good stuff man. :)
Much appreciated!
Hello nick !, thanks for always keeping us up to date, your amazing !!, just a question, can i have one adset in Cbo with one dct ad but only one creative variation (only primary text and captions variations) . And is it possible to test inside the same CBO camp, adsets with (3:2:2) DCTs and others with "(1:2:2)" dcts.
Yeah you'll be fine
Hee man I had the exact same strategy putting the “winning” in the main adset and then it usually went bad. So i also dont recommend doing that.
Now I use advantage+ to scale the campaigns some big dropshippers and brand owners i personally know are all scaling on advantage+ , what do you recommend from your experience better running a CBO campaign or a ADV+ to scale?
Because when creative testing they run a ABO and spend €50-100 euro on ad testing and if the results are good high roas they put it in the adv+ campagne
Because when i used to put multiple adset in de main campaign i would constantly getting a message from facebook saying (in dutch) that there is target group fragmentation and its bad for perfomance and get the suggestion from facebook to fuse all adset toghether for better performance
I just do my one cbo campaign, there is zero reasons to have multiple
So the point of this video, dont turn off a winning adset to put it in a 'winning campaign'?
Just have one campaign you do the testing and scaling pr/ country or business objective
@@NickTheriot thanks for clarifying Nick!
Is it okay to mix image DCT and video DCT in the same CBO?
Since videos tend to have higher engagement, won't the budget naturally be concentrated in the video DCT?
Yes that is fine, and that is a false belief
Another one! 👏
You know it!
how you can make money with those ROAS
Supplement brand with strong customer retention, breakeven on first purchase and repeat customers for profits
Have you worked with visual artists? For example, I am an artist who draws.
Personally no, but all these concepts still apply
💯💯💯
Thanks!
W vid
Thanks
🤔
:)
✌
Thanks
Bro do I have to create a campaign for selling deos, another for dandruff shampo, and another for hair loss shampoo? All these live under the same shop and target same country.
I would focus on the one that drives 70% of revenue and then use the others as upsells