The NEW Way To Target On Facebook Ads - UPDATED 2024

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  • Опубликовано: 28 дек 2024

Комментарии • 179

  • @AlexFedotofff
    @AlexFedotofff  2 месяца назад +1

    Need help SCALING your ecom brand? Go here 👉 www.ecommercescalingsecrets.com/schedule?sl=ytfbtargetingtutorial
    Need help STARTING your own e-commerce brand? Go Here 👉 www.ecommercescalingsecrets.com/question-1?sl=ytfbtargetingtutorial

  • @dvcoolpix
    @dvcoolpix 3 месяца назад +12

    You explained it perfectly! I just realized that about a month ago, nobody ever really shares that, and 99.9% of people running ads on FB have no idea, how it works. Gracias!

  • @AlexFedotofff
    @AlexFedotofff  3 месяца назад +12

    Hey Guys!!! Hope you enjoyed. If you want my guide on how to scale ads 9 different ways then commment "SCALE" below and ill send it over!

  • @venomax
    @venomax 3 месяца назад +1

    So do you suggest creating a Manual Sales Campaign with multiple broad interests or creating an Advantage+ Shopping Campaign?

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад +4

      Both sir, and double down on one that works best

  • @ninopaez4091
    @ninopaez4091 3 месяца назад +2

    This vid needs to be saved thank u 🙏

  • @ZukaisTheSEOSpecialist
    @ZukaisTheSEOSpecialist 3 месяца назад +2

    A good strat I found is first using SEO to drive traffic to collection pages and then use retargeting ads

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Love it! Keep doing it if it works for you

  • @MrEchayko
    @MrEchayko 2 месяца назад +3

    Broad targeting all the way!!! We are relatively new agency but I have been running ads for while but we always would use broad, not interest stacking, not lookalikes. I would add that you should focus on creative targeting where you call out to the target audience, then address sophistication and awareness level of your audience THROUGH THE AD COPY! It does wok like a charm, I mean you get low CPM and CPLs once you nail it.

  • @lachlanbrandr
    @lachlanbrandr Месяц назад +2

    Why does cpm matter? Genuine question - I’ve never looked at it only cost per lead and cost per conversion? As long as this number turns a profit then we are good yeah?

  • @WashingtonVictoria-d3f
    @WashingtonVictoria-d3f 2 дня назад

    Thanks Alex

  • @sjustice280
    @sjustice280 2 месяца назад +2

    This is amazing thank u for sharing!

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад +1

      You are so welcome!

    • @sjustice280
      @sjustice280 2 месяца назад

      @@AlexFedotofff Alex do u offer help with FB/IG ad setups?

  • @DarylKABORE
    @DarylKABORE 2 месяца назад +1

    I appreciate that dude. Big thanks

  • @Hallucinatingfreak
    @Hallucinatingfreak 19 дней назад

    Do you use advantage audience and creatives or original?

  • @codeofsilenceent
    @codeofsilenceent 13 дней назад

    Very Well Done!!

  • @OneDreamSports
    @OneDreamSports 2 месяца назад +1

    do you recommend a sales or leads campaign for collecting emails for a warm audience to retarget them on black friday so they convert to customers in the end. a sales campaign makes more sense because we're going after people which are likely to buy just after a period of time, right?

  • @huseyinyuceer2582
    @huseyinyuceer2582 2 месяца назад

    Thank you for the detailed video! How many custom audience groups would you recommend selecting per ad group?

  • @itsjasonalex
    @itsjasonalex Месяц назад

    Does this go for high ticket coaching program ads as well?

  • @rorytonkin15
    @rorytonkin15 3 месяца назад +1

    When u talk about frequency are you looking at last 7 days or all time? Also for broad targeting are you running these with advantage+?

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Frequency only matters if results are declining. Both standard and advantage +

  • @Digitalmarketingagencycambodia
    @Digitalmarketingagencycambodia 3 месяца назад +3

    Can you please make a video on how you will structure your first ever campaign on a new ad account and how you will go about it to scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      I did about a week ago! Check it out here ruclips.net/video/RuSI8y_JQHQ/видео.htmlsi=aPcryoI7YK184QwB

  • @jerrynino1896
    @jerrynino1896 Месяц назад

    Thank you very much for putting this out there. Do have a question for you, how about when I want to target Spanish speaking audience, how do I do it for best results??

  • @doubleoceo1494
    @doubleoceo1494 2 месяца назад

    Thanks for this video, very much appreciated!
    I have a question, which is best for selling tickets for a music festival ?
    Traffic or sales ?
    I am using a 3rd party website so it is limited to data I receive from customers.
    I tend to use add to cert,
    But do you still suggest Broad targeting or detailed ?

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Optimize for sales/ conversion optimization

  • @ClassicSalonSpa
    @ClassicSalonSpa 2 месяца назад +1

    Would you do anything different for a Salon, broad targeting at the moment, CTA call now but no calls to the salon, very frustrating. Thanx for the video.

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      1st I'd want to make sure that you were targeting people in your area, and then 2nd if you arent getting any calls.... your ads just simply aren't good enough. I would advise you if you are not already to push more organically as well. Before and afters, behind the scenes, showing the viewer what it would be like to go to your business before they purchase. Super transparent and people eat up that style of content.

  • @HatemOfficial
    @HatemOfficial 2 месяца назад

    Thank you Alex for this informative video...
    What type of ad format is better when startig out: Create 3-5 regular ads or just 1 flexible ad with variations of creatives and ad copies?

  • @DraganIvkovic-b8i
    @DraganIvkovic-b8i 2 месяца назад

    What is Advantage + Audience then used for? Thx

  • @muzaffarmehmood6624
    @muzaffarmehmood6624 3 месяца назад

    Thanks for sharing and helping.
    1. How can we follow Tofu, Mofu and Bofu under this broad targeting?
    2. What will be the starting strategy now from testing audience to campaign level to ad level ?

  • @RawcatIsku
    @RawcatIsku 2 месяца назад

    what about Campaign bid strategy? Bidding method or highest volume?

  • @iammarkgarcia
    @iammarkgarcia 2 месяца назад

    Thanks so much for sharing this!

  • @Mike-xw4gm
    @Mike-xw4gm 2 месяца назад

    how much would you charge to run mortgage broker service campaign? 3k a month ad spend

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      We do not offer such service mate.
      We do not run anyones shop except ours :))

    • @elmarsauro3245
      @elmarsauro3245 Месяц назад

      i can help you

  • @ServiceHVAC-k3w
    @ServiceHVAC-k3w Месяц назад

    How long should you test ad before you know the creative doesnt work?

  • @evelinfab
    @evelinfab Месяц назад

    Hi Alex, nice thing! Use to have a pretty big shopify store back in the days and you are still on my must-watch list
    :) Would you say that works also for a digital product, like a business course? Thank you!

    • @AlexFedotofff
      @AlexFedotofff  Месяц назад +1

      Thanks for your kind words Evelyn 🫠
      And yes, can easily work for digital goods as well, like courses, NFTs etc 😉

    • @evelinfab
      @evelinfab Месяц назад

      @AlexFedotofff thank you

    • @evelinfab
      @evelinfab Месяц назад

      @@AlexFedotofff are you teaching this in your program, too?

  • @andrerochamkt
    @andrerochamkt 2 месяца назад

    Hello! 🙃 What about to local Business?

  • @RohitKumar-wz6ge
    @RohitKumar-wz6ge 3 месяца назад

    Informative video Alex. :) Appreciate your support! Did you also notice a change in Manual Placement options, it doesnt allow us to choose or untick placement option unless we tick the "Messenger" as one of the Messaging Apps.. and this is happening with all the Ad Options !!

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      I’m not a Ben sir

    • @RohitKumar-wz6ge
      @RohitKumar-wz6ge 3 месяца назад

      @@AlexFedotofff aah! My bad.. could you please share your opinion on the later part please? :)

  • @tolulopedahunsi4380
    @tolulopedahunsi4380 3 месяца назад +1

    Thanks Alex

  • @akhytzhandos3043
    @akhytzhandos3043 19 дней назад

    What kind of CRM ARE YOU REFERRING? Do you have about CRM CONVERSION VIDEOS ?

  • @nikolaradmanovicc
    @nikolaradmanovicc 2 месяца назад

    Alex, do interests even work in 2024? And do they work better in English speaking countries compared to central/southern Europe for example? Thanks.

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад +1

      Test it out against broad targeting my man and double down on the one that works better

  • @delai86
    @delai86 2 месяца назад

    Hello sir, does this also works on instagram? (Broad audience targeting)

  • @nikolanaydenov2157
    @nikolanaydenov2157 3 месяца назад

    With what budget do you test at the beginning? I am thinking $50 and than maybe duplicating the campaign and doubling the budget if ROAS is good

  • @PeterJamnikar
    @PeterJamnikar 3 месяца назад

    Can I put the re-targeting ad set into the same campaign or should I make a separate campaign for re-targeting the audience?
    Thank you!

  • @neal6188
    @neal6188 3 месяца назад +1

    Well Alex. All of us know you and the money you made. But do you have data on support of your theory? It would be great if you showed data of your broad testing phase. What do you think about?

  • @indonesiannews2024
    @indonesiannews2024 3 месяца назад

    i want to sell my ebooks but confused how to ads in facebook...any advice ??

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will help you there.
      instagram.com/alexfedotofff/

  • @mnqobi_ngcobo
    @mnqobi_ngcobo Месяц назад

    Gems.

  • @Mahon123
    @Mahon123 3 месяца назад

    Iam a Car Dealer. Should i Use Interest based Or Jus going Broad ( Zero targeting )

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Broad In Your zip code / geographical area

  • @Navz1007
    @Navz1007 3 месяца назад

    Should one leave ADV+ audience turned on? As it’s showing auto selected by default instead of original audience options

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      If it’s profitable leave it on

  • @sofinahussain2374
    @sofinahussain2374 3 месяца назад +3

    This is a great video without any BS. So informative. Thanks

  • @Fender360
    @Fender360 3 месяца назад

    I sell electric guitars. Should I really expect improved results with broad targeting?

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад +1

      I would test it out for sure. If you goal is to scale, then it can help you. But it doesn’t work for your specific products, don’t force ut

  • @joeynewson2571
    @joeynewson2571 3 месяца назад

    So question. I have a client with 500k followers who has reached over 6M accounts in the last 30 days. Would creating a lookalike audience based on people who have engaged with his account in the last 30 days still be ineffective?

  • @colinmeldrum6614
    @colinmeldrum6614 3 месяца назад

    So the captions in your creatives or what you say matters a lot.
    But what if I am from Bangladesh where the creative is in Bengoli language and so are the captions.
    Does Fb Algo can pick up data like you are saying here?

  • @thestorymaker7181
    @thestorymaker7181 3 месяца назад

    What about wedding pages?
    How we target the audience?

  • @jasonturner1557
    @jasonturner1557 3 месяца назад

    sorry stupid question - advantage shopping or manual?

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Not a stupid question at all sir. Test both. personally like to start with manual and use advantage for scaling

    • @jasonturner1557
      @jasonturner1557 3 месяца назад

      @@AlexFedotofff thanks.

  • @SamLozano
    @SamLozano 2 месяца назад

    Do you use advantage plus?

  • @UdaySalotra-tz4zp
    @UdaySalotra-tz4zp 3 месяца назад

    What if ads go in learning?, they get in learning phase for very long time.

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG!
      I will help you there: instagram.com/alexfedotofff/

  • @redcuts2617
    @redcuts2617 2 месяца назад

    Scale

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @Propertynewscommerical
    @Propertynewscommerical 25 дней назад

    They changed it. I HATE IT

  • @hashimkhazaleh1116
    @hashimkhazaleh1116 2 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @sofinahussain2374
    @sofinahussain2374 3 месяца назад +1

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Reach out to me on IG and ill send it over - instagram.com/alexfedotofff?igsh=ZDNlZDc0MzIxNw==

  • @dishachelwani8340
    @dishachelwani8340 3 месяца назад

    Scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG!
      I will help you there: instagram.com/alexfedotofff/

  • @TickleTantrum
    @TickleTantrum 2 месяца назад

    Is it possible to specifically target women that have a husband with a birthday coming up?

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      with a birthday coming up is a little too specifc, but you could target married women

  • @AyushmanPaliwal-rk2it
    @AyushmanPaliwal-rk2it 3 месяца назад

    I am targeting dentists with job titles but getting all fake leads

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Just go broader and focus on your creative. Also when you getting leads, hit them very fast as people forget what they sign up for

    • @AyushmanPaliwal-rk2it
      @AyushmanPaliwal-rk2it 3 месяца назад

      @@AlexFedotofff brother my creative is completely for dentists... But I am getting spam leads... And we are contacting leads instantly

    • @AyushmanPaliwal-rk2it
      @AyushmanPaliwal-rk2it 3 месяца назад

      @@AlexFedotofff I don't wanna go broader as I want to Target only and only dentist

    • @jj40136
      @jj40136 Месяц назад

      @@AyushmanPaliwal-rk2it Are u using the lead form from FB or a landing page?

    • @elmarsauro3245
      @elmarsauro3245 Месяц назад

      @@AyushmanPaliwal-rk2it spam leads and message they just keep asking questions without any reply over and over again

  • @RealMcFly
    @RealMcFly 3 месяца назад

    scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG!
      I will help you there: instagram.com/alexfedotofff/

  • @SammyReviews.
    @SammyReviews. 3 месяца назад

    Sir, your discord

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      I give discord only to colleagues and partners, please reach me via IG.
      instagram.com/alexfedotofff/

  • @mmoizhassan8099
    @mmoizhassan8099 3 месяца назад

    How can we select custom interests now?

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Switch to an old / classic setup, there is a button on adset level

  • @kronosDE
    @kronosDE 3 месяца назад

    This is normal since 2 years lol

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад +3

      Agreed, most people don’t know though and needed to hear this

  • @shahadahmedia4112
    @shahadahmedia4112 2 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @muzaffarmehmood6624
    @muzaffarmehmood6624 3 месяца назад

    Scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @jerryokereke
    @jerryokereke 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG!
      I will help you there: instagram.com/alexfedotofff/

  • @ELNAZNASERI-ez2
    @ELNAZNASERI-ez2 3 месяца назад

    Scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @yassineuchi7452
    @yassineuchi7452 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @hisham___k
    @hisham___k 3 месяца назад

    Scale

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Great! please DM me on instagram I’ll help you there: instagram.com/alexfedotofff/

  • @fitmealzonline1910
    @fitmealzonline1910 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @yashagarwal299
    @yashagarwal299 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @ernstjohnbelarmino
    @ernstjohnbelarmino 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @RuiPalhinhas-q9z
    @RuiPalhinhas-q9z 3 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  3 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @DiscoverUrbanOasis
    @DiscoverUrbanOasis 2 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Please reach me on IG and let me know that you came from YT.
      I will provide you with the materials.
      instagram.com/alexfedotofff/

  • @AkanniolaOladele
    @AkanniolaOladele 2 месяца назад

    SCALE

    • @AlexFedotofff
      @AlexFedotofff  2 месяца назад

      Great! please DM me on instagram I’ll help you there: instagram.com/alexfedotofff/