Here’s how the 929 became Mazda’s forgotten luxury car

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  • Опубликовано: 1 янв 2025
  • In this episode I provide the history of the Mazda 929, Mazda's first attempt at a luxury car for the North American market. When it reached this market in 1988, the styling was very boxy 80s, but still very boring, and few people associated Mazda with luxury car, instead Mazda was better known for economy and sports cars. An all-new model was introduced for 1992, and was more typical of the 90s with a much more rounded appearance. But it still never caught on, leading to its cancellation by 1995.

Комментарии • 221

  • @frozenrobert5735
    @frozenrobert5735 8 месяцев назад +104

    If Jim Rockford says the 929 is cool, I'm already sold.

    • @williamsinger4124
      @williamsinger4124 8 месяцев назад +10

      ​@@samholdsworth420 Jim Rockford, James Garner's character name in the show the Rockford files. James Garner was a mazda commercial spokesman as well as a TV star

    • @mikeholland1031
      @mikeholland1031 8 месяцев назад +3

      ​@@williamsinger4124i think he was trying to be funny.

    • @shuppy100
      @shuppy100 8 месяцев назад

      But he drove a sweet camaro

    • @mikeholland1031
      @mikeholland1031 8 месяцев назад +2

      @@shuppy100 firebird

    • @mauriciocastillo2344
      @mauriciocastillo2344 8 месяцев назад

      Amen brother💯

  • @tomhutchison4909
    @tomhutchison4909 8 месяцев назад +17

    I worked at a Mazda dealer and we got a 929 traded in on a speed 3 and I fell in love with that car. The interior was so comfy and the whole car was so comfortable and easy to drive.

    • @DH-cj7nm
      @DH-cj7nm 7 месяцев назад +1

      The seats were amazing

  • @Schumanized
    @Schumanized 8 месяцев назад +34

    One of the best cars i've ever had. Mine was an '88, gold with burgundy interior. Sold it with 249k miles🙏🏾

    • @DH-cj7nm
      @DH-cj7nm 7 месяцев назад +1

      Did it have leather seats, sunroof digital dash? I can still smell the leather seats my dad had one for 10 years.

  • @DH-cj7nm
    @DH-cj7nm 7 месяцев назад +1

    My father bought an 89 brand new when I was 4 years old it was my favorite car he ever had. It had drive shaft issues but we still had it for like 10 years

  • @polarlicht4758
    @polarlicht4758 8 месяцев назад +104

    I already miss the background music ☹

    • @carexpertandy
      @carexpertandy 8 месяцев назад +7

      Same

    • @rustyshackleford7265
      @rustyshackleford7265 8 месяцев назад +3

      Why was it removed?

    • @carexpertandy
      @carexpertandy 8 месяцев назад

      @@rustyshackleford7265 See his community post from this past week, he explains why

    • @alexjeon2180
      @alexjeon2180 8 месяцев назад +6

      Yes. I want to know too!! That background music made these videos ICONIC!!! What happened?

    • @miguelcardoso1903
      @miguelcardoso1903 8 месяцев назад +3

      Same. It dosen't have the same vibe without it. Hopefully he can find another one as magnificent as that one

  • @Offensively-normal
    @Offensively-normal 8 месяцев назад +37

    Who gets happy when MOC post. Sometimes I save it for later when nobody can interrupt.

  • @tylerbrunton7696
    @tylerbrunton7696 8 месяцев назад +5

    I'm a big Mazda fan and a current CX-9 driver, this episode was a real treat. Thank you!

  • @glimpseofgood2464
    @glimpseofgood2464 8 месяцев назад +51

    its strange without the music from like every other video.

  • @carexpertandy
    @carexpertandy 8 месяцев назад +13

    Thanks for finally doing this video! A family friend used to have a 2002 Millenia for their sons to drive. They purchased it used around 2007-08. It had custom wheels on it and they called it a "Mazdarati." Unfortunately, the youngest son totaled it around 2013 a week after getting his license.

  • @derbieber80
    @derbieber80 8 месяцев назад +5

    XEDOS 9 was also an incredible cool car! rare today!

    • @manpan4693
      @manpan4693 7 месяцев назад +1

      I currently have an 02 millenia, I tend to think these were more forgotten then the 929s, both beatiful cars tho

  • @JohnCharb87
    @JohnCharb87 8 месяцев назад +5

    5:05 I got to say that is one tidy dash. The digital read outs are well laid out and easy to read.

  • @factory8138
    @factory8138 8 месяцев назад +34

    Lists Mazdas with actual names; I'm over here crying in Protege. I had a Protege5, one of the best cars I ever owned.

    • @ricardoa1661
      @ricardoa1661 8 месяцев назад +2

      me too had the hot hatch and a 04 protege i foolishly tried to make it look like the MSP version 😅

  • @romanseano
    @romanseano 8 месяцев назад +12

    One notable exception to the rear-wheel drive rule of the 929's luxury competitors: The very popular Acura Legend was front-wheel drive.

  • @BELCAN57
    @BELCAN57 8 месяцев назад +10

    I had one as a rental in '89 it was full of gadgets and was quite impressive.

  • @TheShornak
    @TheShornak 8 месяцев назад +5

    I liked that bland 80's 929. I liked that it had a 30l v6 and was rear wheel drive.

  • @sergioleone3583
    @sergioleone3583 8 месяцев назад +7

    I remember both versions of the 929 that came to the US. That first one really was boxy and nondescript, but I remember thinking the second one was pretty nice looking.

  • @Hyvelez
    @Hyvelez 8 месяцев назад +3

    The boxy 1980s 929 was very popular in Europe. I still se them on the road sometimes.

  • @kylebradshaw4419
    @kylebradshaw4419 8 месяцев назад +4

    Could you do a video on the solely on a Mazda Millenia S? It was a beautifully designed and appointed luxury sedan. I had a black one with black leather. It was a tight driving/handling, smooth car. And it looked sharp.

  • @tinleo333
    @tinleo333 8 месяцев назад +8

    Finally some Import video. This import vehicles are very important in car history.

  • @omt4293
    @omt4293 8 месяцев назад +13

    Very underrated car. The second generation 929 looked like an Infiniti

    • @texan903
      @texan903 8 месяцев назад +1

      Second generation 929 sedans are a stylish masterpiece, unlike the first generation that looked like a stick of butter.

  • @danielhunt7844
    @danielhunt7844 8 месяцев назад +9

    Can you please do the Mazda 626

  • @lukerinderknecht2982
    @lukerinderknecht2982 8 месяцев назад +9

    Love to see Mazda content, thanks! Perhaps the 626 next? 👀

  • @doug6191
    @doug6191 8 месяцев назад +4

    Yesssssssss! I've been waiting! Thanks!

  • @therealjayseh
    @therealjayseh 8 месяцев назад +2

    Ford should have used this chassis somewhere in their lineup to help earn their brand a prestigious trademark! These were actually very nice machines.

  • @evancromwell2429
    @evancromwell2429 8 месяцев назад +2

    I had a 93 929, which had a JATCO/Nissan transmission from the Infiniti J30 and Nissan SUV/Trucks. It also had a 4.30 rear end, so off the line acceleration was quite good.

  • @petertullemans
    @petertullemans 8 месяцев назад +2

    Always loved how the 929 had jaguar design vibes / proportions which made it sexy

  • @MisterMikeTexas
    @MisterMikeTexas 8 месяцев назад +2

    Good information. Missing the background music. I believe "Stardrive" by Jeremy Blake is safe from copyright strikes.

  • @Slacksfifth
    @Slacksfifth 8 месяцев назад +5

    Those 80's 929 were built tough/strong

  • @SuperTater2000
    @SuperTater2000 8 месяцев назад +6

    Another great video. What happened to the background music?

    • @carexpertandy
      @carexpertandy 8 месяцев назад +2

      See his community post from this past week, he explains.

    • @jaylonworld
      @jaylonworld 8 месяцев назад

      I love the background music

  • @UncleJoeLITE
    @UncleJoeLITE 8 месяцев назад +2

    Mazda's 929 worked in Australia, but it was never a Mercedes competitor.
    The previous 80s, sleek & gorgeous fwd 2.0 i4 929s are the ones to have on 2024.

  • @damieg82
    @damieg82 8 месяцев назад +16

    "Loose" has never been the pronunciation of Luce. It's pronounced the italian way, "lu-che", even in Japan... you hear it at 2:52 in the commercial.

  • @deanstevenson6527
    @deanstevenson6527 8 месяцев назад +2

    Davis was right. Bland! 10:45 After the brilliant 1982-1986 Rest of World 929 Luce Hardtops and Cosmos...How could they....?
    Oh and a half Kiwifruit for ya. Watch out for the pips 🥝✔️

  • @Andronicus2007
    @Andronicus2007 8 месяцев назад +4

    Most 929s looked boring, IMO, but that early 90s one? Sexy af!

  • @TrampyFan
    @TrampyFan 8 месяцев назад +3

    929 was Fav cars as a kid💛❤

  • @Mark-jz5ye
    @Mark-jz5ye 8 месяцев назад +1

    Millennia is such an underrated car.

    • @manpan4693
      @manpan4693 7 месяцев назад

      I agree , also one of the best looking sedans ever made , so happy to finally own one

  • @Coffee-xh4kp
    @Coffee-xh4kp 8 месяцев назад +2

    Another great video. Thank you for sharing. 🙏🏾👍🏾🤙🏾

  • @grunkohlaktionar7474
    @grunkohlaktionar7474 8 месяцев назад +2

    The Mitsubishi Diamante next please

  • @slh950
    @slh950 8 месяцев назад +7

    they were very well regarded in other countries

  • @jameshorigan3322
    @jameshorigan3322 8 месяцев назад +2

    Thanks for another great video! Here's one for the algorithm! :)

  • @randallsundeen3383
    @randallsundeen3383 2 месяца назад

    I love Mazda, and I actually test drove one of these, the thing that I remember was the the air conditioner vents oscillated . This looked neat and and was great marketing. The 929 featured Body on Frame construction and a very smooth straight six engine!

  • @charliemccarthy4300
    @charliemccarthy4300 8 месяцев назад +3

    At one time we had a Mazda 626. We later spent time in the Bahama's where we found another Mazda 626 like the one owned but it was actually a Mazda 929. Is that possible?

  • @chesspiece81
    @chesspiece81 8 месяцев назад +3

    Mazda and Mitsubishi is two brands that have fallen so very far since the 90s.

  • @muppetmorales8436
    @muppetmorales8436 8 месяцев назад +3

    Getting closer to doing the mx-3 precidia and mx-6. Or even the mazda b series pickups

  • @arabicelvis
    @arabicelvis 8 месяцев назад +1

    Do Lincoln mark vi 1980-1983 please

  • @scottsporowicz4621
    @scottsporowicz4621 8 месяцев назад +1

    Mazda also had the Eunos brand as well at that time

  • @spiffysrq
    @spiffysrq 8 месяцев назад +8

    So, you do this obscure of a car and haven’t done the Mitsu Diamante yet?

  • @danlove4270
    @danlove4270 8 месяцев назад +1

    we got dads 929. Good car..Solid and safe

  • @t.b.g.504
    @t.b.g.504 8 месяцев назад +1

    The redesigned 1992 lacked an adjustable steering / wheel column as well as a glovebox due to the dual airbags, a deficiency for this class, although the solar sunroof was quite ingenious.

  • @sharedknowledge6640
    @sharedknowledge6640 8 месяцев назад +1

    Mazda always was and still is the underdog. They were mostly outsold by all their Japanese rivals here in the US and now are also out outsold by the Koreans. Even Hyundai and Kia make vehicles that completely objectively shame anything Mazda has ever made. They’re also way behind in the hybrid and EV markets.

  • @jbu999
    @jbu999 8 месяцев назад +2

    Was that Roy Firestone in one of the commercials? 😂 (3:08 mark)

  • @Nhoj176
    @Nhoj176 8 месяцев назад +2

    We probably would've thought the Xedos was "Exodus"

  • @CarlosGuzman-bq8fr
    @CarlosGuzman-bq8fr 8 месяцев назад +1

    Great 👍 job 👏 buddy. I didn't know the history. Thanks

  • @ArExsTee
    @ArExsTee 8 месяцев назад +6

    the Mazda Millenia tho ❤❤❤❤

    • @GeeEm1313
      @GeeEm1313 8 месяцев назад +1

      Millenia

    • @ArExsTee
      @ArExsTee 8 месяцев назад +2

      @@GeeEm1313 auto correct took over.. i fixed it 😅

    • @manpan4693
      @manpan4693 7 месяцев назад

      lol the millenia is sadly so forgotten, in my opinion the 01-02 face lifted model is one of the best looking sedans ever made, 02 owner here

  • @NFLdom22
    @NFLdom22 8 месяцев назад +3

    Time to do the Honda Civic Wagon.

  • @Cheezwizzz
    @Cheezwizzz 8 месяцев назад +1

    Wheres the background music?

  • @joemiddleton9873
    @joemiddleton9873 8 месяцев назад +1

    If this vehicle was manufactured in USA with rear wheel drive would have been been used for fleets police and taxi models

  • @marcus201192
    @marcus201192 6 месяцев назад

    This was the car I was picked up on in 1992 but the 89 model lol grandma was high class back then man

  • @richardmccaughey5928
    @richardmccaughey5928 8 месяцев назад +1

    That Mazda "Luce" looks remarkably like a '73 Opel Manta!

  • @user-KrackerJack
    @user-KrackerJack 8 месяцев назад +2

    Good show , i remember it well

  • @wesleyclark947
    @wesleyclark947 8 месяцев назад +1

    Can you do a video on the Nissan sx cars?

  • @fajareraim6136
    @fajareraim6136 8 месяцев назад +1

    Mazda in Indonesia, in mid 90s
    Like the vantrend,(cmiiw) a local production of wagons with rwd 1400cc engine and also its siblings the MR90 "baby boomer" (both actually "inspired" from late 80s 323 XGS Hatchback and to push national car industries) has this emblem
    So does the 323 Familia Sedan
    And the Cronos also has this emblem

  • @chrisb2844
    @chrisb2844 8 месяцев назад +3

    That was a nice vehicle, and popular for a while.

  • @woooozaaa6528
    @woooozaaa6528 4 месяца назад

    You should have mentioned the Kia Potentia Honour, a rebadged Mazda 929 for the South Korean market. Very rare, these were only sold for a year or two. I once spotted one while traveling through Cambodia

  • @kippaseo8027
    @kippaseo8027 8 месяцев назад +2

    As a kid in the 1980s there were quite a few Mazda 929s On the road especially where I lived in Boca. Then again there were always probably double the number of Toyota Is Cresidas Which have also long since gone extinct. I think Toyota was really it's only hit on competition in the late 1980s which was pre acura, Is Lexus, And infiniti. Then again we also had a brand Sterling dealership at 1 point here😆😆

  • @arieljones4595
    @arieljones4595 8 месяцев назад +2

    The first gen 929 styling was BORING!!! The second gen was SEXY! All these years later, it stands the test of time. It is still gorgeous.

  • @chrisbeale98408
    @chrisbeale98408 8 месяцев назад +1

    The video seems dry without the background music

  • @Mistahhuntah
    @Mistahhuntah 8 месяцев назад +1

    I miss the music.

  • @byronruffin3026
    @byronruffin3026 8 месяцев назад +2

    Thank you for covering the 929. I've always had a soft spot for them despite never owning one.

  • @earlscheib7754
    @earlscheib7754 8 месяцев назад +3

    The original and 77 look cool

  • @Steph-pn2kq
    @Steph-pn2kq 8 месяцев назад +1

    Efini, Xedos, the luxury offshoot was branded Eunos here in Australia. Mazda must have lost a lot of money with their luxury arm.

  • @jesdadotcom
    @jesdadotcom 8 месяцев назад +1

    929 was cool. I miss mine.

  • @nolahahnshouse3389
    @nolahahnshouse3389 8 месяцев назад +3

    I really wanted a 95 929 badly but they broke very easily though so

  • @billolsen4360
    @billolsen4360 8 месяцев назад

    I really liked the looks of the 2nd generation 929, but it was pulled from the market and I was unable to find a used one even on a Mazda lot in metro LA.

  • @NV966Studio
    @NV966Studio 8 месяцев назад +1

    Next car: Buick Century or smth idk bc I ran outta ideas

  • @TheChill001
    @TheChill001 8 месяцев назад +1

    The miata has never been 'renamed' to mx5 though, it's always been an mx5 in europe...and just plain roadster in japan xD

  • @normandunckley3926
    @normandunckley3926 8 месяцев назад

    I remember in the 90's being at some "country club" or resort place and there was a Sentia parked next to a Jaguar. Was a beautiful Rosewood red, looked very classy, body style of both cars looked similar. Took me a month to find out it was a Mazda "Japanese Jaguar" was shocked thought it was European. I've never forgotten that, was such an awesome color & shape. Proved to me color can really make or break the look of something.

  • @TheSecondSports
    @TheSecondSports 5 месяцев назад

    1995 Mazda 929 was my first car in 2004 and it was a awesome first car

  • @gedaman
    @gedaman 2 месяца назад

    I remember Birdman once bragged about driving a Mazda 929. How crazy is that? 😮

  • @OLICIT
    @OLICIT 8 месяцев назад +1

    Isn’t the Mazda CX-60 and CX-90 being sold as luxury vehicles in North America like they are in Australia?

    • @johnnymason2460
      @johnnymason2460 Месяц назад

      We don't get the CX-60. The CX-90 is being promoted as an upscale crossover. Mazda will never be taken seriously if they try to become an upscale brand. No one will be fooled by that.

  • @TheJetJONES
    @TheJetJONES 8 месяцев назад

    I MAY be wrong, but I've seen that EXACT 929 Coupe at 2:56 (even with the same license plates) some months, or years ago... 🤔

  • @ericblove1990
    @ericblove1990 8 месяцев назад +2

    I used to have a 1995 mazda millenia S

  • @aaronrocca6276
    @aaronrocca6276 8 месяцев назад

    I’ve had 4 Mazdas and they have all been great cars.

  • @princesssolace4337
    @princesssolace4337 8 месяцев назад +1

    929 and Ford Telstar TX5

  • @agingmillennialmainer
    @agingmillennialmainer 8 месяцев назад +1

    Did I miss a Dodge Colt video or has there been one?

  • @TheBarth79
    @TheBarth79 8 месяцев назад +1

    Less more 35 years ago i saw a big bright blue metalic wagon.I was 9 or 10.All these years i was very curious what was that.i can remember only inscription "Mazda" on front grill , two couples of square lights and chrome plated front bumper . Now i know .That was Mazda Luce Legato 77'..Thank you.Regards from Poland.

  • @skrt_cobain
    @skrt_cobain 8 месяцев назад +2

    Toyota Cressida please. The X chasssis cars have a long history with a ton of variants

  • @sergioleone3583
    @sergioleone3583 8 месяцев назад

    That original Luce coupe was just gorgeous. It makes me think of a longer Alfa GTV a bit.

  • @Giratina1999
    @Giratina1999 8 месяцев назад +1

    I miss the music already

  • @mikeholland1031
    @mikeholland1031 8 месяцев назад

    I seem to recall that they had engine issues. Had bad reviews on consumer reports too.

  • @heroesofthelandstrasse
    @heroesofthelandstrasse 8 месяцев назад +1

    In Germany we had both the 929 in different generations and the Xedos 9.

  • @ravicharan2893
    @ravicharan2893 2 месяца назад

    very comfortable, quality and stylish interior, technology like rear wheel steering, solar sunroof, multi adjustable front seats, and ongoing development with rotary put Mazda in a unique place

  • @Dwigt_Rortugal
    @Dwigt_Rortugal 8 месяцев назад +1

    9:24 Xenu? They should have had Tom Cruise promote it!

  • @SenatorStudios
    @SenatorStudios 8 месяцев назад

    Love the video, but where'd the background music go?

  • @NFSMAN50
    @NFSMAN50 8 месяцев назад +2

    Mazda 929, aka the "Merit" in GTA San Andreas

  • @fleecystheking
    @fleecystheking 8 месяцев назад

    Love the video without music! Much better! 😬

  • @6rimR3ap3r
    @6rimR3ap3r 8 месяцев назад

    I've once seen a Sweden import 929 here in Germany at Classic Data headquarters. It had a tow hitch built like a whole Miata worth of steel :-D Other than that I had seen more Xedos 6 and Xedos 9 than 929s.

  • @EvanPapineau
    @EvanPapineau 8 месяцев назад

    Has the Chevrolet Uplander or Isuzu Gemini been done before? It can be a good example to do.

  • @keithnewton8981
    @keithnewton8981 8 месяцев назад

    In europe and the uk we had 929 but these was quick replaced by 5he more smoothband curvy xedos range , the xedos 3 xedos 6 and xedos 9

  • @ThreeNTheMornin
    @ThreeNTheMornin 8 месяцев назад +3

    Please do a video on the Legend 🙏🏼

  • @Jim_Curtis
    @Jim_Curtis 8 месяцев назад +1

    I miss the background music