Touker "I don't get out of bed for 5%" Sulyman Jenny "I'm out" Campbell Deborah "Patent" Meaden Tej "I own a vitamins company" Lalvani Peter "what's your other company" Jones
Well that's awkward: Peter Jones "I'm just trying to think is there anything else that we've missed.There is not a big conglomerate that said, If you hit your target in 3 years, we'll buy you for 20 million! ... So, I'm gonna say that I'm out" The business just sold to Barilla for 40 million. And it's 3 years later. What are the odds?!
thespoon.tech/barilla-acquires-pasta-evangelists-a-uk-based-fresh-pasta-delivery-startup/ ouch but then again Peter would have only gotten like majorly diluted down to like 1-1.5% of 40M which would be like 600.000, seeing how he's worth roughly 400 million, he's gonna be okay :)
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
Went to their Pasta Academy yesterday (one of two locations in London) and had a brilliant time. Their business model clearly did/does work and their expansion into Pasta making experiences was genius.
The dragons have no idea what VC investing is. No questions about Cost of Customer Acquisition or Lifetime Value. These presenters actually understood their business model. Glad to see it worked out for them!
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
Was hoping to see this. How funny, we listen to these guys get torn apart, come to the comments to find tons of other people calling them fools only to learn that they definitely made it succeed. Guess Peter was totally wrong lol. I would certainly take a nice £40 million...
@@SuperNuclearUnicorn They should thank the global pandemic on their knees, probably no real business case if the pandemic did not happen. But it is funny, how life can go. In this case, the dragons were 100% Right to now invest.
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
I don’t think they wanted investment, just some exposure. They shouldn’t let people in who just want TV time. I rather an actually delusional person. The guys just stood there and copped it, and just kept promoting the product. If I’m going to spend a lot of money on pasta I’ll want someone to cook it for me
You make a valid point but you have to look at it from the broadcaster's point of view. Ultimately they want good content and they don't really care what the motive of the entrepreneurs are as long as it looks good on TV.
They clearly knew their product, customer & the numbers so they must've known that at 2.5% with a valuation of £3M they weren't going to get anything close to it, they even understood how many years they'd be in the red, it's rare that you see businesses that come on here that acknowledge that or even have that as a possibility, they were smart deciding to come on the show knowing they came for exposure & probably won't care for an investment considering they're offering 2.5% for £75k with the intentions of raising £1.625M more at that rate they'd lose control of their business quickly and they didn't seem like giving up control to begin with.
Grazie a tutti for your support... we were sad to hear that penne-less Jen has left the Den! We are going from strength to strength and tortelloni loving it. Ciao! Alex & Finn
@@ChicDead26 who is trading leather? Do you know anything about it? Or you just fantasizing about a bullshit life that you raise tomatoes or sheep to make today's "bread" or tomorrow's milk by trading? Will you take your leather to the market that will be waiting with food and new phones to trade with your leather? If you want to be a farmer you can also do it right now, since capitalism sucks.. If you want to work on a factory for all your life with minimum wages and no ambition there are countries that have communism.. Are you joking like this cause a big business is not working? And if it did work, the people involved that have shares would be greedy bosses right? I know that it will not get into your head, but why dont you raise tomatoes or go to be a skinner and make leather right now? Is it not profitable enough? Will it be more profitable if the system of economics crashes? Even if capitalism runs with problems, it is because people with problems run it.
I ordered from these guys three times a few months ago. The pasta was good, but it was nowhere near the quality that you get from a standard restaurant for £1-2 more, and that'll include a better atmosphere, a time out with friends/family, a side of greens, a good drink, no clean-up, and much better cooking than what is essentially boiling some chilled pasta and frying some sauce for 5-10 minutes. The flavours are good, but pasta is also starchy, and without salad or vegetables, it doesn't feel too filling. It's also quite hard to cook two at once if you want to serve more than two people as the timings can be quite precise (as is often the case with fresh chilled goods). It's good maybe once every couple of months, but impractical more often than that.
@@RealityCheck6T9 Hahaha...check your entitlement! ommar used the same tone to you, that you used to T B. If you don't like being spoken to in that way, don't speak to others in that way! 🤣
I've actually ordered a few of their pasta boxes before and I can tell you here and now I'll happily order from them again, you're literally getting 5* meals for less than you would pay in a restaurant it's amazing
Not really. They look at the investment and make a decision based off the information they’ve been given. No way if I had the money I would have invested in this.
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
@@AmeshaSpentaArmaiti his name is Evan Davis and title is presenter .. and i am sure that his wage packet reflects that title and the talents that he applies..
Say what you want, they succeeded! They are now an operating subsidiary of Barilla, and the were paid 54 million. So the dragons got another one incorrect.
The pandemic was a massive factor in that drive- if that didn’t happen then this business may not have done well. I’m glad they succeeded but at the time the Dragons were absolutely right to not invest. It’s easy to look at stuff in hindsight, you’re telling me that if you were sat there you would have invested?
Touker: "What I'm shocked about is the investors, who are willing to part with their money- " Jenny: "Exactly." Touker: "to give to these people?!" **puts head in hands** "Must be that Italian charm." And that "Italian charm" got them a recent £40 million deal! Moral of the story is, even if they laugh at you, KEEP GOING!
@@EvansdiAl In any case, some people are willing and able to pay high prices for pasta recipes that aren't run-of-the-mill, especially if they don't have to do the cooking.
Over estimated there buisness. Nobody will spend 15 quid for like 6 shells of veggie pasta when you can jump to tesco spend 10 quid for 3 jars of sauce 3 packs a pasta and 3 packs of mince or meatballs for 5 quid on sale, that can do you for a few days for a whole family of 4 or so.
I hate jar sauce, I make my own, 10x nicer and cheaper and healthier too. Jar sauce is so sugary and gross. But I don't spend a lot on the actual pasta. I make a wicked crab linguine/spaghetti with budget 20p pasta!😁 if I'm skint I'll use tinned crab. If you are the type that can afford to regulary buy their pasta you can buy it ready made from posh delis and high end food shops. Or online.
@@littleboots9800 yeah agreed, anyone who uses jarred sauce is joking if they consider that good or actual cooking. It's heating up, not cooking. Yeah of course you can buy shitty cheap pasta for very cheap. Big surprise. But many people aren't interested in bad food. And for the times they are short on time something like this is good. It must be pretty good if 96% are happy enough to use them again. I don't understand people not getting the difference between cheap crap and what these guys are clearly trying to do.
Wow the first company I've actually heard of! Their pasta is good to be fair, they've nailed the digital marketing. Pasta and influencer marketing - not a combination I thought would ever work but here we are. I think they only came on the show for some free marketing
It's not nice at all, and the only people saying it are are those who stand to gain from it, let's just put it that way. Worst quality home food pack I've ever had
Amazingly this did work out and they sold for 40 million so even if they were diluted to 1% they would have made 400k which would have been great return even if they never made a profit up until now. I definitely wouldn't have invested if I was in their shoes either 😬
@@wstboy6347 www.thisismoney.co.uk/money/markets/article-9144095/Great-British-Bake-judge-Prue-Leith-set-make-small-fortune-sale-UK-pasta-firm.html I didnt just make it up; I read it- see attached
Ignore that article it's wrong, when you look into it properly it sold for an undisclosed amount. That £40 million was just an internet rumour that everyone started to believe ( including the journalist who wrote that article) There is no substance to that article at all,look into it a bit deeper and you will sed
@@bravepart because they're targeting rapid growth rather than slow, bootstrapping towards profitability. Both are legitimate approaches to building a business. The dragons have a strong bias towards bootstrapped businesses because, on the whole, that's how they made their own money. Many founders who have bootstrapped their companies believe the VC investment game is a bubble/scam and that it doesn't require the same business skill as bootstrapping.
@@jakejones2818 Two key issues with that - they're using other people's money; their £3m valuation. They've valued their business at £3m but sold 22k portions of pasta - that's £160 per portion just to break even rofl.
These guys came to the Den for PR and nothing else. They raised 1.7 million via an asset manager/venture capital firm in 2018 and then 3.5 million in 2020. The 75 000 pounds would probably be used to pay their salaries for Year One.
Interestingly they sold their company to Barilla(worlds largest pasta company) for something like 40 million in 2021. The dragons definitely missed out.
Me too, I started my subscription during lockdown, fantastic food, and when I get home from work at 3am, I can have an amazing meal in less than 5 minutes.
@@jturner1774 It's premium pasta my love, Roberta the head chef makes all the food herself, it's all handmade and they get the best ingredients from Italy.
And they just sold their company for £40 million in February 2021. That 1.5% would be worth £600k now. Once again the Dragons missed out on a really good investment!
The company is still very much alive and I saw an article that valued it at 54 million pounds or something. Does anybody have any news about how well or not these people are doing?
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
Yes, but her rudeness was completely unwarranted. The entrepreneurs were nothing but respectful and forthright. Jenny could have explained her reasoning without resorting to sheer mockery. For someone with seemingly no interest in conducting any actual business, she sure can cop an attitude.
@@davidlevy706 There's absolutely nothing respectful about valuing that business at £3m. If you're so gullible that you get fooled by nice talking and smiles then you have zero business acumen. In fact, she was no ruder than everyone else - you just wanted to moan about her like a typical sheep.
@@callum9999 The entrepreneurs didn't purposely set out to insult the Dragons. They made the common mistake of valuing their business based on revenues projected for the future (instead of its present state). They deserved candid criticism of their unrealistic valuation (and arguably their business model). They _didn't_ deserve Jenny's puerile playacting, intended to stoke false hope through derision disguised as praise. I'm sure that some viewers derived entertainment from their humiliation at the hands of a multimillionaire. To me, this was nothing more than gratuitous cruelty.
UPDATE: 13/01/2021. Sky News has learnt that Pasta Evangelists has agreed a deal worth roughly £40m to be taken over by Barilla Group, a 133-year-old pasta and bakery enterprise.
Before I even watch I can tell you theres no such thing as artisanal premium pasta. It’s no different to B&Q saying they have the best top soil. It’s the most basic staple in Italian cooking.
Well said Sam. This is all very “Emperor’s New Clothes” and I’ve had the misfortune for working for these sort of nonsense independent start-ups, and these types of pretentious s***weasels make the worst employers too. All from privileged backgrounds with one foot in the clouds and another up their own rearends.
You do get the impression from this that these guys actually know what they're doing, so it's not surprising it ended up being successful. When they got bought out I hope they spent/invested their money wisely.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
Touker "I don't get out of bed for 5%" Sulyman
Jenny "I'm out" Campbell
Deborah "Patent" Meaden
Tej "I own a vitamins company" Lalvani
Peter "what's your other company" Jones
no one commented on this brilliance, that's a crime and for that, i'm out
Freaking love this
Wow this comment made my day 🙏🏽
Peter "Pizzajones" Jones
Peter Jones: if I invest in you I need to be part of everything you have... your car, your house, your wife, and your unborn child.
Did they think they could get an investment by just trying to name as many types of pastas as they could
Pasta de la investmento
Well it worked so far.
honestly they had me against the ropes with that barrage.
Basta de la Pasta
Are they currently not a very successful business ??
*When jenny heard the valuation she nearly pasta way*
Josh very good
I approve of this pun. Well done xD
???
Bravo
Des T what’s ??? Supposed to mean? 😂😂😂
Lmao the guy on the left is just happy to be there. He was literally smiling the entire time.. even when being insulted 😂
You're so right, it was a scream
Man their smiles were just infuriating 😅
I thought exactly the same! Just smile and they'll give you the money 😂
Well that's awkward:
Peter Jones "I'm just trying to think is there anything else that we've missed.There is not a big conglomerate that said, If you hit your target in 3 years, we'll buy you for 20 million! ... So, I'm gonna say that I'm out"
The business just sold to Barilla for 40 million. And it's 3 years later.
What are the odds?!
thespoon.tech/barilla-acquires-pasta-evangelists-a-uk-based-fresh-pasta-delivery-startup/ ouch but then again Peter would have only gotten like majorly diluted down to like 1-1.5% of 40M which would be like 600.000, seeing how he's worth roughly 400 million, he's gonna be okay :)
But they claimed 40 million turnover a year, so they didn't even achieve what they claimed
Jenny: you’re not getting a Penne from me. I’m out.
Pun Master
I appreciate this comment
This is brilliant
This made my day. LMAO
10/10
Jenny knows about the food industry through her sons restaurant but she didn't invest in that either
You just said what was already said by her in the video
she's full of crap. she's only been involved in one business, only knows about one business.
@@leeshanpillay1253 Im sure RIGGED ELECTION was saying Jenny didnt invest in her son's restaurant either LOL
They're assests are worth 3.2mill now, so they've done pretty well
SHHHHH! She is really there to sleuth out business ideas for her son's restaurant!
7:18 "You don't know about me, do you? I don't get out of bed for 1.5%". (Best line of the video.)
Your wife doesn't get out of my bed for YOUR 1.5 either, mate
@@BigBoss0112 😂😂 lol
This line is more alder then my grandmother and she just passed 97.
@@a-k9161 I'm sorry to hear that.
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
Barilla bought these guys for $40 million last year. The Dragons’ 1.5% would have been $600k. Pretty good return on their $75k investment.
Retrospect is a beautiful thing
LIES
@@wstboy6347
What lies??
source?
@@patrickgalvezpots see below
I like how his taller buddy just stands there grinning from ear to ear 😄😄😄
They didn’t do the Italian hand gestures, I don’t think they’re real Italians
TRUE
Very dubious indeed 🤔
One is and one is from Newcastle
@@alisonwunderland9900 whales
Alex is Italian I can tell from his Italian pronunciation (I'm Italian too) he doesn't have the hand gesture as well as common sense
Narrator: "Has Jenny seen something the other Dragons have missed?"
Me: The door.
albo181 😂😂😂
😂 I like it 👍
These Jenny jokes just keep getting better & better 😂😂
😂🧗
From THAT deal?
...She went for the window
Debroah mentions "a space that is not occupied..." - camera pans to Touker.
YouMustBeFibbing hahaha
I’d like to occupy his space
"I have a kitchen."
Lol
😂
“I don’t get out of bed for 1.5%” Touker that was so gangsta bro
touker dat OG
At least these guys were honest and not arrogant like that Pro Grains guy.
It's "Pro Gains" LMAOO
They sold their business for millions, he sold his house for thousands.
@@tonybrian7652whichever, you don’t own it😂
PUBLIC ANNOUNCEMENT: the captions refer to Peter jones as 'pizza Jones'
Cant unsee. 😂😂
They were told someone would come on presenting a traditional italian food, but just chose the wrong one.
Didn't he change his name to Pizza Jones to gain 1.5 percent equity in a spaghetti and wine dealership on a recent episode?
SAAAAAMMMMMEEEEE! I THOUGHT I WAS THE ONLY ONE! IM A DEAF PERSON BY THE WAY. THANK YOU
ROTFL
I honestly thought the announcer said "Pizza Jones". Glad the captions agree.
Jenny was so relieved that she had a real reason to be out for once.
𒁲🅹🅰🆈🅵🅰𒁲 ✓ • 5 years ago jerking it’s out
I think , Jenny , looks a secret, sexy siren. Am I right, or mad !! Lol.
If I ever went on Dragon's Den I'd make sure my business plan was so good even Neil Patrick Harris wouldn't be out
Oh yes I came for the Jenny comments and I was not disappointed!
Ahaha i was just thinking this so true.
How many dads are employed writing these puns
They have an army of them.
Really! ...and Hasta La Vista isn't even Italian, it's Spanish. smh
Ask Your Dad Or Isit Pasta Your Bedtime
Not sure, but they’re pasta sell-by date....
They don't employ dads. They employ college radio interns to write them.
Went to their Pasta Academy yesterday (one of two locations in London) and had a brilliant time. Their business model clearly did/does work and their expansion into Pasta making experiences was genius.
The dragons have no idea what VC investing is. No questions about Cost of Customer Acquisition or Lifetime Value. These presenters actually understood their business model. Glad to see it worked out for them!
We only see 10 min of a 2 or 3 hour negotiation
They're charging their customers nearly restaurant prices, who then need to cook the pasta!
"Yep but its not premium pasta ..."😂
IaaS service lol
My instant thought was my local Italian run restaurant charges around £8-10 for authentic huge portioned pasta!
Yea but can you get marallabellini, or colintollini alla Mariano, or spaciaglolini momollini?
@@Matzes this made me giggle, cause I honestly can't tell if you made those up
I just started the video and I heard the offer was 2.5% of the company. I'm out before Jenny.
The balls on these guys to walk in and act like their business is already worth £3M
Amit Sugarman it’ll be worth 200 million in 5 years okay, why? Because *their pasta so tastyoolllle.* Great evaluation I’m in!
You gotta admire their balls but business wise they're clueless
Karl Rudd if by balls you mean stupidity
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
I’m so early Touker hasn’t gotten out of bed yet
I'm so early that Touker hasn't even mentioned his office space in London yet
Friendly Neighbourhood Spidey I’ve yet to see these offices
Jenny loves salmon
@@melonheadman1 and for that reason, she'll have trout
Seems this business was sold today to the worlds largest pasta company for £40m!!! (Sky news). Hardly pasta le disaster
Thank you Damian
Was hoping to see this. How funny, we listen to these guys get torn apart, come to the comments to find tons of other people calling them fools only to learn that they definitely made it succeed. Guess Peter was totally wrong lol.
I would certainly take a nice £40 million...
@@finnlagun8296 Congratulations Finn...do you want to hang out?
@@SuperNuclearUnicorn Seems they were both diluted to 1% each, so they took a nice 400k.
@@SuperNuclearUnicorn They should thank the global pandemic on their knees, probably no real business case if the pandemic did not happen. But it is funny, how life can go. In this case, the dragons were 100% Right to now invest.
“Jenny: you can call me a prudent banker”
I guess Jenny doesn’t use RUclips, because that’s not what everyone is calling her
It was all going so well until they started talking in English lol.
@ChiefShittingBull you whit nit...
You are funny.
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
Lmao so true.
@@RealGuidoFawkes No rational investor would've invested in that situation either. Now go back and suck on your spaghetti, "habibi."
I don’t think they wanted investment, just some exposure. They shouldn’t let people in who just want TV time. I rather an actually delusional person. The guys just stood there and copped it, and just kept promoting the product. If I’m going to spend a lot of money on pasta I’ll want someone to cook it for me
You make a valid point but you have to look at it from the broadcaster's point of view. Ultimately they want good content and they don't really care what the motive of the entrepreneurs are as long as it looks good on TV.
In that case, i think they have the right to roast them on tv
Half the people on this show just want tv time. The investment side of things is really just an excuse to make the whole thing work.
Yeah, you do see it a lot. Doesn't really work if they look like complete idiots though.
They clearly knew their product, customer & the numbers so they must've known that at 2.5% with a valuation of £3M they weren't going to get anything close to it, they even understood how many years they'd be in the red, it's rare that you see businesses that come on here that acknowledge that or even have that as a possibility, they were smart deciding to come on the show knowing they came for exposure & probably won't care for an investment considering they're offering 2.5% for £75k with the intentions of raising £1.625M more at that rate they'd lose control of their business quickly and they didn't seem like giving up control to begin with.
Grazie a tutti for your support... we were sad to hear that penne-less Jen has left the Den! We are going from strength to strength and tortelloni loving it. Ciao! Alex & Finn
Pettyyyyyyyyyy 😂
Love it!
Great product, always look forward to my pasta delivery!
Vi amo hahahaha
Uuuufffaaaa!!! 🤣🤣🤣🤣🤣
I looked them up, they actually seem to be doing really well. I'm glad cause this was one of the businesses I wanted to work and it did!
Are you working for pasta evangelist?
@@bazaardesrevesgui No, why do you ask?
@@bazaardesrevesgui Google their net worth, then you'll realise just how much of a clown that Sulyman guy is.
Touker gets a pound every time he says marks and spencer. He’s looking for investment for his new office spaces, not long now.
Jenny: "i stopped writing when all the numbers started raining down"
To be fair, she probably stopped writing when they asked for £75000"
She stopped writing as their mouths opened.
She's just there for the free food at lunchtime
She stopped writing that morning at breakfast time.
3.5 million pounds to break even? what even is this
Grab has raised over $7 Billion to date, bought out Uber in South-East Asia, is worth $14 BIllion, and isn't profitable. What's your point?
@@nugget7865 capitalism sucks
It just sucks less than everything else
Let's go back to trading leather pls
@@ChicDead26 ?
@@nugget7865 Lmao idk
I just had a moment there
@@ChicDead26 who is trading leather? Do you know anything about it? Or you just fantasizing about a bullshit life that you raise tomatoes or sheep to make today's "bread" or tomorrow's milk by trading?
Will you take your leather to the market that will be waiting with food and new phones to trade with your leather?
If you want to be a farmer you can also do it right now, since capitalism sucks..
If you want to work on a factory for all your life with minimum wages and no ambition there are countries that have communism..
Are you joking like this cause a big business is not working? And if it did work, the people involved that have shares would be greedy bosses right?
I know that it will not get into your head, but why dont you raise tomatoes or go to be a skinner and make leather right now? Is it not profitable enough? Will it be more profitable if the system of economics crashes?
Even if capitalism runs with problems, it is because people with problems run it.
I ordered from these guys three times a few months ago. The pasta was good, but it was nowhere near the quality that you get from a standard restaurant for £1-2 more, and that'll include a better atmosphere, a time out with friends/family, a side of greens, a good drink, no clean-up, and much better cooking than what is essentially boiling some chilled pasta and frying some sauce for 5-10 minutes. The flavours are good, but pasta is also starchy, and without salad or vegetables, it doesn't feel too filling. It's also quite hard to cook two at once if you want to serve more than two people as the timings can be quite precise (as is often the case with fresh chilled goods). It's good maybe once every couple of months, but impractical more often than that.
You had to order three times to figure all that out?
@@RealityCheck6T9 You had to comment before processing the words "It's good maybe once every couple of months"?
@@ommar3654 you make a valid point. I would appreciate you expressing it less passive-aggressively.
@@RealityCheck6T9 Hahaha...check your entitlement! ommar used the same tone to you, that you used to T B. If you don't like being spoken to in that way, don't speak to others in that way! 🤣
@@jessicataylor7174 Okay I get it. I'll take the L.
I've actually ordered a few of their pasta boxes before and I can tell you here and now I'll happily order from them again, you're literally getting 5* meals for less than you would pay in a restaurant it's amazing
Grazie - really appreciate it - a pleasure to serve you.
@@finnlagun8296 Ciao. how are things going today for your business?
If I'm eating it at home out of a box it'd better be cheaper than a restaurant!
Shill
@@Yobbie72 he sold it for 40m quid lol. Insane. Well done them.
Fast forward to 2021 and the company was acquired by the world’s largest pasta company, Barilla Group, for £40m.
“It’s PASTA LA VISTA for the dio”
these puns are out of control 🤣
gtabro1337 lmao have to say this the best pun yet lol
😂
duo
Jamie whatever
"It will be a unique brand in 2020"
*Corona has entered the chat*
Partyfreaker before that: *Vapiano has left the chat, eataly is entering the chat, literally any other italian restaurant have entered the chat*
Do you mean corona the beer or the coronavirus?
🤣
I imagine, that in fact they’ve been quite successful this year as people are ordering food to be delivered at home due to the Coronavirus
if anything corona would help a home food delivery service
This pitch is so draining and I think it went off the boil ages ago. I'm pasta point of caring.
Joe Ayres mate that’s pretty impressive, bordering on creative. 10/10 for impact and 9/10 for effort. Thumbs up 👍🏽
Tonald Drump lol
LOL!!
I cannoli believe you'd be so salty about this pitch!
These guys sold in 2021 and ended up wealthier than 60% of the panel in dragons den,you have to tip your hat to them and say fair play and well done
Source?
Your wifes vibraitor
@@GalvakzaMusic Sauce
I doubt they’re it made them wealthier than most of the panel but they def made a bunch of money
the brand is now worth 51 million, exactly like he said it would be
Good for them!
@@thisiztheewae it's not though
To be fair, a global pandemic drove that valuation. They got lucky.
@@McStoolio Every big business success involves luck. (Not every failure though)
@@McStoolio lmao there are 100's companies there
Touker: Have you heard of the expression OSL?
Office Space London
Lol
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
is this just a running joke like a Jenny's one or is he really desperately trying to sell some of his office apartments lol?
Hilarious, Levi!!! 😂😂😂😂😂😂
@@kimskis Running joke
11:04 "When Jenny said I like it I felt a glimmer of hope"
Me: PFFFT YEAH RIGHT
Jenny: “I’ve had my free lunch so I’m out”
I see their ads everywhere nowadays, good to see they’re still up and running
Sold to Barilla for £40 million. Job done. The dragons were wrong.
Wow. Read the article. Guess covid really changed lives.
Yup
Why sell for $40 million when they claimed $40 million turnover a year for the coming years...
@@MonkeyBizness420 the price isn't disclosed they are literally guessing. It's worth as much as a youtube comment
Not really. They look at the investment and make a decision based off the information they’ve been given. No way if I had the money I would have invested in this.
"Im from Genoa"
He says in a very posh english accent.
IO = Im out
No the other one had the posh English accent, the bloke from Genoa doesn't have an English accent
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
@@RealGuidoFawkes Molto penne!
Well not all of us speak with a super mario accent! Sorry for the disappointment
“I like it... because it’s a brilliant business lesson in how not to run and set up a business!”
OUCH!
They just sold a majority of their company for 40 million pounds.
I can imagine the narrator cringing when he reads his script 😂😂😂
Pasta la vista 😱
you do realize that he writes it himself ??
@@andipandi5641 What VO actor writes their own lines? That sounds like a dream job.
@@AmeshaSpentaArmaiti
his name is Evan Davis and title is presenter .. and i am sure that his wage packet reflects that title and the talents that he applies..
@@FleurCoutureFloral Hasta la vista isn't even Italian, it's Spanish. smh
Say what you want, they succeeded! They are now an operating subsidiary of Barilla, and the were paid 54 million. So the dragons got another one incorrect.
Sometimes what they need is the exposure.
The pandemic was a massive factor in that drive- if that didn’t happen then this business may not have done well. I’m glad they succeeded but at the time the Dragons were absolutely right to not invest. It’s easy to look at stuff in hindsight, you’re telling me that if you were sat there you would have invested?
Touker: "What I'm shocked about is the investors, who are willing to part with their money- "
Jenny: "Exactly."
Touker: "to give to these people?!" **puts head in hands** "Must be that Italian charm."
And that "Italian charm" got them a recent £40 million deal!
Moral of the story is, even if they laugh at you, KEEP GOING!
Update : They’ve had a hot food location in the harrods food hall for a year and from their website they look highly successful
But are they worth £200million yet as they promised?
@@lizclegg7556 are they worth 200 million on the business PROPOSED?
@@EvansdiAl In any case, some people are willing and able to pay high prices for pasta recipes that aren't run-of-the-mill, especially if they don't have to do the cooking.
@@pennypay1 worth 200 million tho?
Nevertheless, it's good to hear they've had some success in their field, even if their original idea was overblown.
I love how Deb can laugh at herself when someone cracks a joke at her expense, Jenny would just scowl and reprimand them.
Whatever Jenny might be, she isn't schizophrenic.
@@murrmac Ack. Debo. I meant Deborah can laugh at herself
HE DOESNT GET OUT OF BED FOR 1.5%
he doesnt get out of bed for pasta
He only gets out of bed if you are interested in his office space.
They should get Touker a bed instead of a chair and only when he hears they're looking for an investment of more than 5% he wakes up.
My family and I have had pasta dishes from this company on a number of occasions and IT IS DELICIOUS!!!
That's great
and it sold for £40,000,000 (40 million pounds) in 2021... even at 1.5% the dragon would have gotten 600k back
Over estimated there buisness. Nobody will spend 15 quid for like 6 shells of veggie pasta when you can jump to tesco spend 10 quid for 3 jars of sauce 3 packs a pasta and 3 packs of mince or meatballs for 5 quid on sale, that can do you for a few days for a whole family of 4 or so.
Scott Mann
7:52
Nobody? You sound as arrogant as these dragons 🤣
I would for a special meal. We're not all plebs whose only Italian experience is spag bol :P
I hate jar sauce, I make my own, 10x nicer and cheaper and healthier too. Jar sauce is so sugary and gross. But I don't spend a lot on the actual pasta. I make a wicked crab linguine/spaghetti with budget 20p pasta!😁 if I'm skint I'll use tinned crab. If you are the type that can afford to regulary buy their pasta you can buy it ready made from posh delis and high end food shops. Or online.
@@littleboots9800 yeah agreed, anyone who uses jarred sauce is joking if they consider that good or actual cooking. It's heating up, not cooking. Yeah of course you can buy shitty cheap pasta for very cheap. Big surprise. But many people aren't interested in bad food. And for the times they are short on time something like this is good. It must be pretty good if 96% are happy enough to use them again. I don't understand people not getting the difference between cheap crap and what these guys are clearly trying to do.
Let’s be honest, they got it tight and managed to take it very well. I hope they can do what they’ve set out to do 🤝
"Let’s be honest, they got it tight and managed to take it very well" ;^)
I can’t get fresh pasta in my town or within 120 miles from my house.
I wish they delivered to the USA.
Incase anyone was wondering Barilla just invested 40million pounds in their company in january this year.
Forreal? Can you send link to the article? I'm curious about it lol
This came up on my news feed. Apparently the companies now worth £40 million. Looks like they missed out.
Legend has it that touker hasn’t got out of bed yet
Tried these guys a year ago after seeing an advert on Instagram, thought it was nice but nothing memorable and it was expensive...never reordered
Wow the first company I've actually heard of! Their pasta is good to be fair, they've nailed the digital marketing. Pasta and influencer marketing - not a combination I thought would ever work but here we are. I think they only came on the show for some free marketing
When they first started out they hadn’t quite got it right but now it’s really good so I see why they are so popular
YESSS IT LOOKS DELISH
It's not nice at all, and the only people saying it are are those who stand to gain from it, let's just put it that way. Worst quality home food pack I've ever had
@@herrzyklonexactly. Me and 8 my friends took their offer once and NEVER MORE.
Oh yeah, they got free marketing alright 😅 Torn to shreds for their incompetence in business for millions of people to see.
Company boomed during the pandemic and sold in 2021 for £40million.
Amazingly this did work out and they sold for 40 million so even if they were diluted to 1% they would have made 400k which would have been great return even if they never made a profit up until now. I definitely wouldn't have invested if I was in their shoes either 😬
LIES
@@wstboy6347 www.thisismoney.co.uk/money/markets/article-9144095/Great-British-Bake-judge-Prue-Leith-set-make-small-fortune-sale-UK-pasta-firm.html I didnt just make it up; I read it- see attached
Hindsight is 20 20
Ignore that article it's wrong, when you look into it properly it sold for an undisclosed amount. That £40 million was just an internet rumour that everyone started to believe ( including the journalist who wrote that article) There is no substance to that article at all,look into it a bit deeper and you will sed
no they didn't.
Anyone else been seeing their ads on Facebook every bloody time you open it for the past few months?
No but Im in Dallas.
Pasta few months?
I havent been on facebook for the last few months because im not 13 and im not a 45 year old mother
try to report the ads as violent or abusing it works for me
They are just trying to throw as much spaghetti at the wall to see what sticks.
"this is pasta la disaster"
You were that close to saying pasta la Vista baby and you blew it!
I’ve had this pasta 3 times and it’s so good! And ridiculously easy to prepare
But if it's that easy, could you not make it yourself for a much cheaper cost?
@@alexharrison2743 easy to prepare, not easy to make
@@alexharrison2743 Easy to prepare because the work has been done for you. Not easy to make.
@@SiriusMined yes, that's fair 😊
I've had my own beans on toast recipe dozens of times and it's even easier to prepare and costs about 60p.
Live in south london, this is massive now, my fave Deliveroo
They sold recently for £40million.
Puts a fancy accent on pasta then ask for daft money.
*Needs 2 mil before they'll break even* HOW
@@bravepart 3.5 mil
@@bravepart because they're targeting rapid growth rather than slow, bootstrapping towards profitability. Both are legitimate approaches to building a business. The dragons have a strong bias towards bootstrapped businesses because, on the whole, that's how they made their own money. Many founders who have bootstrapped their companies believe the VC investment game is a bubble/scam and that it doesn't require the same business skill as bootstrapping.
@@jakejones2818 Two key issues with that - they're using other people's money; their £3m valuation. They've valued their business at £3m but sold 22k portions of pasta - that's £160 per portion just to break even rofl.
@@jessicataylor7174 you missed the point entirely, well done
These guys came to the Den for PR and nothing else. They raised 1.7 million via an asset manager/venture capital firm in 2018 and then 3.5 million in 2020. The 75 000 pounds would probably be used to pay their salaries for Year One.
Interestingly they sold their company to Barilla(worlds largest pasta company) for something like 40 million in 2021. The dragons definitely missed out.
The thumbnails of these videos are underrated works of art
Pizza Jones was surprisingly calm on this one.
And now they’ve just sold their business to pasta conglomerate Barilla for £40 million
That is correct!
@@alessandrosavelli6553 well done, man!
@@alessandrosavelli6553 Well done. You've proved. Rejections are just hurdles to be crossed.
But only own 12% of the company together at the time of sale, so who really won, especially since losing money the first 5-7 years
@@MonkeyBizness420 only 2 million each? Damn you're right
Jenny's son owns a restaurant so she knows about how to reach millions of customers via food delivery subscription method. She really was a tool.
Exactly 😂
Touker: i have a pasta maker in my London office
Barilla acquired Pasta Evangelists in 2021 in a deal, according to two sources, worth £40m (Sky)
Tbh they are very successful now I see them all over social media they are also on ocado. Well done to them. I myself have ordered from the too haha
They have a counter in Harrods in the food hall also, they must be doing something right.
I'm sat eating their pasta right now that I had delivered today :)
Me too, I started my subscription during lockdown, fantastic food, and when I get home from work at 3am, I can have an amazing meal in less than 5 minutes.
Weve just gotten a delivery from these guys. Going to try them tonight.
How was it?
@@Selyidar I’ve tried it a few times. They are nice certainly, but the price is too high.
@@jturner1774 It's premium pasta my love, Roberta the head chef makes all the food herself, it's all handmade and they get the best ingredients from Italy.
@@valentinamelethiel353 I know it’s “premium”, I can only report on how it tasted
@@jturner1774 Yes, in fact you pay for quality otherwise you go to Marks and Spencer to get a bad imitation :)
And they just sold their company for £40 million in February 2021. That 1.5% would be worth £600k now. Once again the Dragons missed out on a really good investment!
agreed!
The company is still very much alive and I saw an article that valued it at 54 million pounds or something. Does anybody have any news about how well or not these people are doing?
I can hear STEVE saying “whereabouts are ye from m8?”
Queensland?? Awright mate
"I'm originally from Italy"
"Yeah but where did you get out of bed this morning"
@@mrljsmooth7376 where were you from yesterday
Mr LJ Smooth 😂
😂
I just googled them, and their company is now worth £40m. 😨😨
Update - Pasta giants Barilla bought the company for £40 million in 2021.
Talk about short sighted, the world's largest pasta company Barilla seemed to think they were worth buying out for £40m.
It’s crazy how well these guys are doing now
Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.
You gotta give it to Jenny this time! She actually gave a good valid reason for being out this time round!
Yes, but her rudeness was completely unwarranted. The entrepreneurs were nothing but respectful and forthright. Jenny could have explained her reasoning without resorting to sheer mockery. For someone with seemingly no interest in conducting any actual business, she sure can cop an attitude.
@@davidlevy706 yes this is true, she could have said it in a better way, more politely
@@davidlevy706 There's absolutely nothing respectful about valuing that business at £3m. If you're so gullible that you get fooled by nice talking and smiles then you have zero business acumen.
In fact, she was no ruder than everyone else - you just wanted to moan about her like a typical sheep.
@@callum9999 The entrepreneurs didn't purposely set out to insult the Dragons. They made the common mistake of valuing their business based on revenues projected for the future (instead of its present state).
They deserved candid criticism of their unrealistic valuation (and arguably their business model). They _didn't_ deserve Jenny's puerile playacting, intended to stoke false hope through derision disguised as praise.
I'm sure that some viewers derived entertainment from their humiliation at the hands of a multimillionaire. To me, this was nothing more than gratuitous cruelty.
She was rude and wrong too especially when this company went to become very successful.
@3:43 That moment when Jenny's thinking "Is it too early to say I'm out yet?"
Okay I don't blame Jenny for this one.
UPDATE: 13/01/2021. Sky News has learnt that Pasta Evangelists has agreed a deal worth roughly £40m to be taken over by Barilla Group, a 133-year-old pasta and bakery enterprise.
This guys proved them all wrong! Well done
have they?
@@Romans8-9 they sold the company for 40 million
Before I even watch I can tell you theres no such thing as artisanal premium pasta.
It’s no different to B&Q saying they have the best top soil. It’s the most basic staple in Italian cooking.
Well said Sam. This is all very “Emperor’s New Clothes” and I’ve had the misfortune for working for these sort of nonsense independent start-ups, and these types of pretentious s***weasels make the worst employers too. All from privileged backgrounds with one foot in the clouds and another up their own rearends.
That's a bit of an insult to topsoil, isn't it? Soil quality matters a lot for farming, gardens, etc.
deathpyre42 You must be an expert in a field of bullshit.
It's artisinal if they wave a magic wand over it
And all thanks to Marco Polo, that brought Chinese noodles to Italy.
You do get the impression from this that these guys actually know what they're doing, so it's not surprising it ended up being successful. When they got bought out I hope they spent/invested their money wisely.
They’ve done really well. They have launched a restaurant in Harrods.
They just sold their company for about £40m. So for Jenny, it was a case of Investment La Disaster
The thing is, Italians who cook amazing gourmet pasta, it’s not just in the “ gourmet ingredient “. It’s the sauce, the technique it’s heritage
I can tell you as Italian living in the UK every time me and my fiancee order from them it's like my mum made the food and posted to me!!
Exactly