Well, packaging is part of the margins That black dye for that original plastic costs money, as did the original printing for that large scale Hence why it's now white plastic, and a 9/10 badge instead of a scale
My boss was recently trying to find a lock for our portable storage unit and he came back with a Masterlock. He's very security conscious, and when he showed me the lock, I busted up laughing. When he asked why I was laughing, i explained about LPL and Masterlock and even showed him a video of the one he got. He immediately went out looking for a better lock locally, and came back with a bigger Masterlock. He said he went to Lowe's, Home Depot, and a locksmith shop and all any of them carried were Masterlocks. Moral of the story, Masterlock cant make a lock a novice can't open, but they've mastered marketing and locked in the market, at least where we live.
Amazon has some deals on ABUS this time of year. Also, the Medeco padlocks will give even advanced pickers a run for their money. They both also stand above average for brute force entry and decent ones can be had for $85-150 range. I'd avoid super high end padlocks unless there's a secondary surveillance apparatus used in combination with the lock. On our community gate the HOA kept putting combo Masterlocks to secure it (it's a gate in place of a wall, as the other community neighboring ours is separately owned now). Kept finding it open or lock missing completely. I finally just put my Medeco padlock on with an oversized chain and it's been secure ever since, and I have seen evidence of pick and shim attempts.
The locksmith shop carried masterlocks? They didn't have any ABUS, Assa Abloy, or Squire stuff? Sounds like an extraordinarily shitty locksmith shop to me...
I expected the new package to cover up the keyhole to keep people from going into the store and just raking them all open while they're still on the shelves.
Mgmt: "How much will you need to make it rake-proof and actually provide some security against picking?" Engineer: "We'll have to redesign the pins and retool so we can get tighter tolerances. Looks like about $250,000" Mgmt: "What can you do for $5,000?" Engineer: "Ummm... redesign the sticker?" Mgmt: "Let's do that then. Meeting adjourned."
Honestly all they would have to do is swap out a couple pins with serrated, mushroom, or spools. They already have a solid core with their plastic body LOTO locks.
Except engineers don't design the sticker. That's marketing. LPL's insinuation that a label change has anything to do with engineering is frankly absurd.
You gave me hope at the beginning with the “Sometimes lock companies make much needed changes”, but then you hit me with the, “and then there’s Masterlock…”
To be fair. The 2nd lock put up a bit of a fight. Taking perhaps another 6-10 seconds longer to rake .. .. I'd say in masterlocks case that is a definite improvement..😆.
@@strangerous1313 He said: "Sometimes I'm really encouraged when I see lock companies making much needed changes to subpar products. Then other times I see changes that just leave me dumbfounded. A great example of the latter is this stainless steel version of The Master Lock number 5." I think @alex.witha.k.'s summary of that gets pretty close tho
1-2: You look at it and it'll open 3-4: You poke it and it'll open 5-6: You smack it and it'll open 7-8: You pull on it while giving it a whack and it'll open 9-10: You stick something in the keyway and it'll open.
Of course they never disappoint. You can't disappoint us when we don't have any expectations of quality. The lock was, let's be honest, exactly as good as we've come to expect from Master Lock.
I was at Home Depot today and walked past the Master Lock bay and I saw the new packaging styles and I wondered if you would comment on it. I got home and sure enough, you've already got a video drop about it. They spent a lot of money redesigning their entire product package lineup. Even the trays the locks sit in for display are a new color. They also spent more money for shelf space this year. Some Home Depots used to have at least a few other lock brands on the shelf. Master Lock now takes up an entire bay by itself and pays to keep the other brands out of its area.
@@snoopdogie187 YES, THIS! I went to home depot and all they had was Master and a few Defiant locks. Not knowing what Defiant was I was like "probably better than master lock". Yeah I decided to try to pick the Defiant locks, I got the tension tool in place and put my finger on it, I went to put the pick in the lock and accidentally unlocked it. Its so comically easy to open I almost want to keep it as a souvenir. Like I can open this lock in 1-2 seconds consistently. Mind you I have successfully picked 2 locks out of the 4 I have tried (not including the 2 Defiant locks I just bought) and am by NO MEANS a good picker. And the second lock (a Master 570) I cant seem to pick a second time because my picks are the wrong size. It puts into perspective that while Master makes crap locks, there are even worse ones on the market to avoid. Also SHAME ON HOME DEPOT, how is ONE name brand and ONE store brand a choice?!
When I was in college I had a Master lock on my garage. The garage was not attached to the house, so there was no real security issue - it was mostly just to keep the car from getting a foot of snow on it every night in Minnesota, and the lock was really more to hold the dilapidated old door shut than anything else, and maybe offer a bit of symbolic dissuasion. Anyway, I never had the key to the lock. I kept a small hammer leaning against the garage side, and I would just give a firm vertical tap on the lock body and it would pop open every time. Faster than a key. Never broke it - I could always re-close it normally. Never did I suffer a moment's nervousness about the fact that my car was locked in a garage to which I did not have the key.
I feel like, at this point, there needs to be a global security regulatory body whose sole purpose is to give proper ratings to security products. Something like, "Rated 9 out of 10 by (acronym)". A true rating that customers can actually trust, instead of companies just deciding "Yeah, let's say 9 out of 10 because that sounds good to consumers" without anything backing up that claim. Will that ever exist? Probably not, but I feel like it's the only thing that could stop such preposterous marketing.
@@KarelSmout I think that's probably a product of the insurance industry. They want to know what the risks are, after all, in order to match premium to coverage. It's very common for a particular type of "affordable" policy to have conditions in it regarding the minimum grade of security physically applied to the insured property, and the lock manufacturers (etc.) will submit their products with the hope of being recognised as meeting those standards.
You don't have it in the US? In Russia, there are special government standards for different locks. So text like "ЗН4 класс 3 ГОСТ 5089-2011"(lock type ЗН4 class 3 according to GOST 5089-2011) will mean that a lock was tested in a certified lab, and it took at least 15 minutes to either open it or brake. And I'm sure that EU countries have similar standards.
@@Kromaatikse This. I was on the sidelines of the sidelines when an insurance company in Germany wanted to make their contracts more readable, but to this day, I have no idea how to make "your garage lock must have X number of pins at least" understandable to the layperson.
@@Kromaatikse I was hinting on SKG 'stichting kwaliteit gevelbouw'. It is part of SKG-IKOB, strictly speaking a commercial service. But the independency or it's certificates (quite a few more then I'd imagined) it it's core product. Independency is audited yearly by a committee with a wide range of participants. From contruction companies to comsumer agency, and from legislators to housing-owner societies.
Looks like McNally's been teaching LPL some things since they started working together; when LPL throws something into the void, we'll know it's complete! ;)
That 9 rating on the new lock is not far off in accuracy to be honest. It almost withstood 9 seconds of raking. A clear improvement over the previous model. Well done Master Lock!
@@mtkoslowskiBecause they are on store shelves. Quality is less profitable than being the product people see when they need something and don't know any better.
It does honestly make you wonder what they consider to be "10/10" security. It also makes me wonder what locks they use to secure their own buildings, homes, devices, etc.
Interesting timing of this video - I just bought a 2-pack of smaller Masterlock padlocks for practice earlier today. I am a novice lockpicker, been doing it maybe a month. The locks were in the new style packaging like this video. Being one of the smaller models, the keyways are smaller than anything else I currently have to practice on, so that took a moment to adjust to. They also (so far) don't want to cooperate with using top-of-keyway tension. But even with the smaller keyway and switching to bottom tension, it still barely took me a minute to open the first one by single pin picking. The second fell to a quad rake in
Changing packaging is a very common occurrence in marketing. Sometimes the change in packaging is trumpeted right on the package with some wording like: "Same great , new package".
Master Lock has no liability for the ease with which their locks can be opened. Sadly, unless people stop buying the locks because they aren't secure, Master Lock has no incentive to change it. They do make very good locks for beginners to practice on.... 😁
I respectfully disagree. As a rank locksport noob, I bought MasterLock's M15 padlock which they rated 10 out of 10 on their security scale. I could rake it open in a couple of seconds with anything that fit in the keyway. Sure, I could have still practiced single pin picking it, but that seemed like a pointless exercise.
Someone had to pick up the gauntlet now where Bosnian Bill has retired. That it's the smoothest voice with the most savage low-key burns in the locksport community that picked up that gauntlet is just a bonus.
Given the choice between a master lock or a real (metal tab) zip tie.. I'd choose the zip tie. 😂. Often times it takes longer to cut the master lock out of the packaging than it does to pick 😂
So sad that Master Lock is now synonymous with Mistrust. The old commercials showed it holding up to getting shot, which is cool, but the less than useful lock mechanism does not make up for this.
You basically showed, that Master Lock's marketing department has more money to spend, than the engineering and the purchase departments do. 🤷 Thanks for all your great videos!
and as long as the consumer will buy their products, it will stay so. Re the other replies: the engineer's soul is probably crushed by the beancounters. Maybe he is there somewhere, crying himself to sleep each night. Don't make fun of him. Pity him.
@@TheCatherineCC I just did some quick research into this and they don't save money directly by switching from black to white plastics. They do make some money indirectly from it, though it's unclear if it will be that way forever. So, technically the black plastics are cheaper to produce, but they require harsher chemicals and can't be recycled. The new white plastic they are using is more expensive to produce, but it's more ecologically safe and it's easier to recycle. There are currently government incentives for using eco-friendly plastics instead of the black in the countries where it's being produced. So they are being paid to switch to white plastic from black. I don't know if those incentives will remain in place forever or if the black will be banned by the time the incentives expire There was a similar event with air conditions in the past couple decades, they started the move to ban freon back in the 1990's. Gave incentives to companies that switched to alternatives early and then banned the production of it in 2010 a couple decades after the original ruling on it has been made. A lot of the eco-friendly changes are multi-decade plans so that industry has time and incentive to make the changes.
@@workingcountry1776 Brinks seem to have worse material, but at least use one or two security pins. A bit harder to pick, but VERY clear counter rotation in the ones I have. They're actually nice to learn about security pins. Of course, both brands are basically 100% vulnerable to padlock shims anyway, so does picking even matter...
What's really disturbing is the "Max Weather Resistance" on the new lock's label. With security like that bad it makes me suspect it will melt like a sugar cube in the rain.
This is how you know that marketing folks have their own budget, entirely separate from product development - and for the most part, nobody from either department talks to anyone in the other. This is, unfortunately, the way most corporations do business.
It would be great if you did a once a year video on the best locks in each category to use. Updating it every year. All you ever really talk about are the ones not to use.
Ehh, most thieves aren't going to pick a lock anyways. If you want decent security, go with something that has a good shackle that's mostly guarded by the body. The Abus 83cs/55 comes to mind for a reasonably priced option. If you're really worried about it being picked grab something with a disk detainer core. Almost nobody is going to have the tools required to open it, especially thieves.
"Things that don't matter"?! Of *course* the new sticker matters! That is more eye-catching on a peg, and the trilingual packaging now means they can sell the same lock in Mexico and Canada without changing the packaging. That must save them a TON of money, of course that matters!
They sell massive quantity to people who don't know any better. It's cheaper for them to pay for shelf space and push out other companies from the big box stores than it is for them to actually improve their products. People who care would never buy masterlock anyway no matter what they do after decades of being the low end. They sell to the brainless masses by controlling the majority of retail space by paying for shelf space and paying stores to not carry certain other brands.
They sell legal compliance products and at that, they are great. After all, the first thing the police or insurance companies ask you is "was it locked"? So if you need a cheap product to display that entry is forbidden, then this is good enough. ie - that side gate to your yard. Any thief will just jump over the fence, after all. Or your $50 used bicycle. That's what insurance is for.
Management: Ok team, our lock is terrible, we need to budget for improvements. Team: You’re right! How about a new tumbler design? Management: Great idea, but that would eat into the budget. Team: … We could change the packaging design? Management: Fantastic idea! But not too much. Not sure we have the budget for that.
I remember in 7th grade wood shop one of the students lost their key for their locker. The shop teacher being a big chested big armed man grab the bolt cutters. He had a hell of a time cutting through the shackle.
after watching your content for years and being very fascinated by your skill set; i finally ordered the FNG off of Covert Instruments last night... cant wait to start my first challenge... thank you for all of your knowledge that youve passed along to us...
I don't understand why Master Lock haven't yet hired LPL as a consultant to work with their engineering department to make a real line of secure locks, pride maybe?
LPL If you have a second, can you explain how you decide which "attack" to use? Is it just experience? It was my understanding from your previous videos that the bypass driver was the way to go for Masterlock.
Occam's Razor. Simplest idea first Basically, if you can try the shortest, simplest method first - and it works, then you don't have to try the more complex options
I think you should make your own numerical ratings for locks so we can see at a glance the reality of it. I know that could put you in a pinch though... Or maybe it wouldn't and it would threaten them to make real change trying to out-rank others, or react to you rating an actual toy more difficult for example.
Just look at the length of the video in minutes for your score. Assuming he doesn't gut the lock, you'll get a pretty good average score. Usually of 2.
I got the biggest, most secure lock masterlock makes, and taught a coworker how to pick it during a lunch break. They knew absolutely nothing about lockpicking. I showed them how to hold the tools and just left them to it, and they got it open in a minute or two. Masterlock is embarrassing.
we use these a bunch at work because 1- actually locally available and inexpensive ( shipping is killer in Canada ) 2- still work in bad whether 3- provides visual deterrent and plausible legal cover for not having the area open to the general public 4- key blanks are available in the area so extra keys can be made
How to say I'm not calling you an idiot without saying You're not smart enough to understand me not calling you an idiot....master lock...master of "bless their hearts"
Dyeing the plastic black require the pellets to be put in a tumbler for about 4 hours. They then have to clean the injection chamber before and after the run to remove the dye for what ever they run next. So get rid of die save 10 hours of labor and 3-6 hours down time on the injection machine. So yea just made each one fractions of a penny cheaper which you take fraction of from the jar and deposit in your bank office space style. All involved get bonus and promotions.
It's funny you put this up today. I just purchased your Genesis kit and the first lock I tried was this one. It took me about a half hour the first time, a few seconds the second time.
masterlock is the kind of thing where you trip and your rake slides up the hole and all of a sudden the lock just opens its shackle for you for some more.
![[1453] VERY Clever “Loki” Puzzle Padlock Solved](http://i.ytimg.com/vi/OFvTzppfJnA/mqdefault.jpg)
![[1453] VERY Clever “Loki” Puzzle Padlock Solved](/img/tr.png)
![Cody Johnson - I'm Gonna Love You (with Carrie Underwood) [Official Music Video]](http://i.ytimg.com/vi/yy9PuYMU29g/mqdefault.jpg)
Remember kids, if a key opens a lot of locks, it's a master key. If a lock is opened by a lot of keys, it's a Master Lock.
no no you got it wrong
master key opes any locks
master lock opens any other master locks by hitting very hard on the other masterlock
Such an underrated comment.
@nicolaszanon3337 Wrong, not all locks
This is a Master Comment!
Love this lol
Remember kids: When a corporation says they improved their products, they've probably only improved their profit margins.
And evidently, the packaging.
Or packaging
Well, packaging is part of the margins
That black dye for that original plastic costs money, as did the original printing for that large scale
Hence why it's now white plastic, and a 9/10 badge instead of a scale
Sad but true
@@DaveBigDawg; Black paint must be getting expensive.
My boss was recently trying to find a lock for our portable storage unit and he came back with a Masterlock. He's very security conscious, and when he showed me the lock, I busted up laughing. When he asked why I was laughing, i explained about LPL and Masterlock and even showed him a video of the one he got. He immediately went out looking for a better lock locally, and came back with a bigger Masterlock. He said he went to Lowe's, Home Depot, and a locksmith shop and all any of them carried were Masterlocks. Moral of the story, Masterlock cant make a lock a novice can't open, but they've mastered marketing and locked in the market, at least where we live.
At least that's one secure lock they have ...
The only lock they have secure is the lock on the market
Amazon has some deals on ABUS this time of year. Also, the Medeco padlocks will give even advanced pickers a run for their money. They both also stand above average for brute force entry and decent ones can be had for $85-150 range. I'd avoid super high end padlocks unless there's a secondary surveillance apparatus used in combination with the lock.
On our community gate the HOA kept putting combo Masterlocks to secure it (it's a gate in place of a wall, as the other community neighboring ours is separately owned now).
Kept finding it open or lock missing completely. I finally just put my Medeco padlock on with an oversized chain and it's been secure ever since, and I have seen evidence of pick and shim attempts.
The locksmith shop carried masterlocks? They didn't have any ABUS, Assa Abloy, or Squire stuff? Sounds like an extraordinarily shitty locksmith shop to me...
@@ChristopherHallettThey sell locks they know they can open.
They made the packaging harder to open than the lock. Brilliant. 🤣
Lol!
The 9 "security" rating is for the packaging lmao!
@@stuartd9741exactly. The rating is for the packaging 😅
I expected the new package to cover up the keyhole to keep people from going into the store and just raking them all open while they're still on the shelves.
Master Lock made the new packaging, and the shareholders loved it. That's what counts.
Actually true.
Mgmt: "How much will you need to make it rake-proof and actually provide some security against picking?"
Engineer: "We'll have to redesign the pins and retool so we can get tighter tolerances. Looks like about $250,000"
Mgmt: "What can you do for $5,000?"
Engineer: "Ummm... redesign the sticker?"
Mgmt: "Let's do that then. Meeting adjourned."
Since the product reference is still 5SSKAD for both products (see at 2:02), i assume this is sadly true.
Management then gives themselves a $245,000 bonus.
Honestly all they would have to do is swap out a couple pins with serrated, mushroom, or spools. They already have a solid core with their plastic body LOTO locks.
@@StorymasterQ Even sadderly (LOL), no; mgmt gets 10k bonus split between them and corporate gets $235k added to the golden parachute fund.
Except engineers don't design the sticker. That's marketing. LPL's insinuation that a label change has anything to do with engineering is frankly absurd.
6 seconds to rake vs. 3 seconds on the previous model. They’ve DOUBLED the security! 😂
18 out of 10 😂
well for once he didn't show that "it was, not a fluke", i say it's +3 seconds of fluke!
Managers at masterlock after seeing this: "great success!"
🤣🤣
Now twice as good!!
Master lock: We made improvements
LPL: raking takes 1 second longer
Master lock: Mission accomplished
You gave me hope at the beginning with the “Sometimes lock companies make much needed changes”, but then you hit me with the, “and then there’s Masterlock…”
🤣🤣
He didn't say that.
To be fair.
The 2nd lock put up a bit of a fight. Taking perhaps another 6-10 seconds longer to rake ..
..
I'd say in
masterlocks case that is a definite improvement..😆.
@@stuartd9741 I thought the same thing, but have to wonder of that’s because the lock is newer and he hasn’t picked or racked it as many times.
@@strangerous1313 He said: "Sometimes I'm really encouraged when I see lock companies making much needed changes to subpar products. Then other times I see changes that just leave me dumbfounded. A great example of the latter is this stainless steel version of The Master Lock number 5." I think @alex.witha.k.'s summary of that gets pretty close tho
The hardest part of picking a Master Lock is apparently getting the turner into the keyway.
At first I thought that was the security improvement lol!
This was the comment I was looking for!
9/10 lock rating = 3 seconds to pick
Not even picked, just raked
Maybe 1 is the top score and they're being secretly honest.
1-2: You look at it and it'll open
3-4: You poke it and it'll open
5-6: You smack it and it'll open
7-8: You pull on it while giving it a whack and it'll open
9-10: You stick something in the keyway and it'll open.
The rating makes a lot more sense if it is out of 100
That means a 10/10 takes 3.33333 seconds right
The 9 rating is the number of seconds you’ll need to take out the rake and turning tool, insert and open the lock.
Master Lock… never disappoints! They should just include the wave rake instead of a key!
"New and improved Master Key, that opens any of our locks with ease!"
Of course they never disappoint. You can't disappoint us when we don't have any expectations of quality. The lock was, let's be honest, exactly as good as we've come to expect from Master Lock.
I was at Home Depot today and walked past the Master Lock bay and I saw the new packaging styles and I wondered if you would comment on it. I got home and sure enough, you've already got a video drop about it. They spent a lot of money redesigning their entire product package lineup. Even the trays the locks sit in for display are a new color. They also spent more money for shelf space this year. Some Home Depots used to have at least a few other lock brands on the shelf. Master Lock now takes up an entire bay by itself and pays to keep the other brands out of its area.
I wish home depot or other big stores would carry at least one decent brand. That is very hard to find anywhere though.
@@snoopdogie187 YES, THIS! I went to home depot and all they had was Master and a few Defiant locks. Not knowing what Defiant was I was like "probably better than master lock". Yeah I decided to try to pick the Defiant locks, I got the tension tool in place and put my finger on it, I went to put the pick in the lock and accidentally unlocked it. Its so comically easy to open I almost want to keep it as a souvenir. Like I can open this lock in 1-2 seconds consistently.
Mind you I have successfully picked 2 locks out of the 4 I have tried (not including the 2 Defiant locks I just bought) and am by NO MEANS a good picker. And the second lock (a Master 570) I cant seem to pick a second time because my picks are the wrong size. It puts into perspective that while Master makes crap locks, there are even worse ones on the market to avoid.
Also SHAME ON HOME DEPOT, how is ONE name brand and ONE store brand a choice?!
When I saw major changes, I joked to myself they only changed the packaging. Well done, Master Lock.
When I was in college I had a Master lock on my garage.
The garage was not attached to the house, so there was no real security issue - it was mostly just to keep the car from getting a foot of snow on it every night in Minnesota, and the lock was really more to hold the dilapidated old door shut than anything else, and maybe offer a bit of symbolic dissuasion. Anyway, I never had the key to the lock. I kept a small hammer leaning against the garage side, and I would just give a firm vertical tap on the lock body and it would pop open every time. Faster than a key. Never broke it - I could always re-close it normally. Never did I suffer a moment's nervousness about the fact that my car was locked in a garage to which I did not have the key.
I feel like, at this point, there needs to be a global security regulatory body whose sole purpose is to give proper ratings to security products. Something like, "Rated 9 out of 10 by (acronym)". A true rating that customers can actually trust, instead of companies just deciding "Yeah, let's say 9 out of 10 because that sounds good to consumers" without anything backing up that claim.
Will that ever exist? Probably not, but I feel like it's the only thing that could stop such preposterous marketing.
We kinda have that in Europe with a star system on house door hardware. Not Just locks, but also hinges, claws etcetera.
@@KarelSmout I think that's probably a product of the insurance industry. They want to know what the risks are, after all, in order to match premium to coverage. It's very common for a particular type of "affordable" policy to have conditions in it regarding the minimum grade of security physically applied to the insured property, and the lock manufacturers (etc.) will submit their products with the hope of being recognised as meeting those standards.
You don't have it in the US? In Russia, there are special government standards for different locks. So text like "ЗН4 класс 3 ГОСТ 5089-2011"(lock type ЗН4 class 3 according to GOST 5089-2011) will mean that a lock was tested in a certified lab, and it took at least 15 minutes to either open it or brake.
And I'm sure that EU countries have similar standards.
@@Kromaatikse This. I was on the sidelines of the sidelines when an insurance company in Germany wanted to make their contracts more readable, but to this day, I have no idea how to make "your garage lock must have X number of pins at least" understandable to the layperson.
@@Kromaatikse I was hinting on SKG 'stichting kwaliteit gevelbouw'. It is part of SKG-IKOB, strictly speaking a commercial service. But the independency or it's certificates (quite a few more then I'd imagined) it it's core product. Independency is audited yearly by a committee with a wide range of participants. From contruction companies to comsumer agency, and from legislators to housing-owner societies.
Your emphatic toss of the picking tools at the end was extra savage on this one.
Looks like McNally's been teaching LPL some things since they started working together; when LPL throws something into the void, we'll know it's complete! ;)
Seen this too 😃 MasterPiece of MasterLock
His equivalent of a mic drop.
@@AlanHardacreSo it's a pic drop? Nice.
LPL: *pulls out the wave rake*
Me: Oh. No real change. Won't take long.
That 9 rating on the new lock is not far off in accuracy to be honest. It almost withstood 9 seconds of raking. A clear improvement over the previous model. Well done Master Lock!
😂😂😂😂🎉
Beat me by 37 minutes
@@Kayvoyager Same 🤣🤣🤣
I wonder what would happen if a person just rakes all the locks at the store... and leaves them on the shelf.
Imagine the pressure he feels to not rake all these open while at the hardware store.
I love that he doesn't even consider these worth the time to remove from the packaging.
packaging is a bigger challenge than the lock too so there's that
Yeah the 9 security rating is for the packaging..😆
They're probably going straight back to the store.
Considering the fact that it didn't pop itself open when LPL was simply staring at it makes it a rather decent lock already!
Masterlock should paint flames on their locks, that way a thief might at least be afraid of getting burned! 😂
The only one getting burned is master lock 😂
When the packaging is more secure than the actual lock.
lol, Masterlock never disappoints.😂
I got jumped by a gang of trans kids for wearing an American flag t shirt.
Because it always disappoints haha
Huge entertainment value but that’s about it. I have no idea how they stay in business.
@@mtkoslowskimarketing.
@@mtkoslowskiBecause they are on store shelves. Quality is less profitable than being the product people see when they need something and don't know any better.
LPL: It's just the same old Masterlock
Smithers: BUT THIS ONE HAS A NEW HAT!!!
If that lock was a 9/10 security rating, then Master would need a rating of 200/10 to get anywhere
Maybe it works like the US Defcon system - 5 is peace, 1 is total nuclear war. So 9/10 security means it's already almost unlocked?
Your device seems to be broken, it didn't record the remaining billion zeroes you tried to type
What they really meant was 0.009/10
It does honestly make you wonder what they consider to be "10/10" security. It also makes me wonder what locks they use to secure their own buildings, homes, devices, etc.
After seeing the video where LPL referred to Master Lock as “the kid eating paste”, I can’t stop seeing Ralph Wiggum when I see Master Lock.
Master Lock: "We surely got LPL this time, we changed the packaging!"
Interesting timing of this video - I just bought a 2-pack of smaller Masterlock padlocks for practice earlier today. I am a novice lockpicker, been doing it maybe a month. The locks were in the new style packaging like this video. Being one of the smaller models, the keyways are smaller than anything else I currently have to practice on, so that took a moment to adjust to. They also (so far) don't want to cooperate with using top-of-keyway tension. But even with the smaller keyway and switching to bottom tension, it still barely took me a minute to open the first one by single pin picking. The second fell to a quad rake in
LPL not even bothering to remove the lock from the package so he can return them after his video 😂😂
Changing packaging is a very common occurrence in marketing. Sometimes the change in packaging is trumpeted right on the package with some wording like: "Same great , new package".
Master Lock has no liability for the ease with which their locks can be opened. Sadly, unless people stop buying the locks because they aren't secure, Master Lock has no incentive to change it. They do make very good locks for beginners to practice on.... 😁
I respectfully disagree. As a rank locksport noob, I bought MasterLock's M15 padlock which they rated 10 out of 10 on their security scale. I could rake it open in a couple of seconds with anything that fit in the keyway. Sure, I could have still practiced single pin picking it, but that seemed like a pointless exercise.
@@Liberty4Ever Fair enough.... 🙂
Boss: how do we improve our locks? Me: let’s watch some LPL videos and invite him over.
The amount of shade LPL throws at Master Lock makes me smile.
LPL is the master of saying something without actually saying it..
Totally savage.....
He isn't the only one throwing shade. Paclock does it too.
Someone had to pick up the gauntlet now where Bosnian Bill has retired. That it's the smoothest voice with the most savage low-key burns in the locksport community that picked up that gauntlet is just a bonus.
Given the choice between a master lock or a real (metal tab) zip tie.. I'd choose the zip tie. 😂. Often times it takes longer to cut the master lock out of the packaging than it does to pick 😂
You can tell he's pissed off because there's no calm "I'm going to be using...". Instead it's all "Imma rake the SH1T outta this!"
So sad that Master Lock is now synonymous with Mistrust. The old commercials showed it holding up to getting shot, which is cool, but the less than useful lock mechanism does not make up for this.
You basically showed, that Master Lock's marketing department has more money to spend, than the engineering and the purchase departments do. 🤷
Thanks for all your great videos!
They probably haven't paid for engineering in years, they just rebrand the same locks they've been making since forever.
I don't think 'MasterLock' and 'engineering' should even appear in the same sentence
and as long as the consumer will buy their products, it will stay so.
Re the other replies: the engineer's soul is probably crushed by the beancounters. Maybe he is there somewhere, crying himself to sleep each night. Don't make fun of him. Pity him.
They're likely saving some money not going with black plastic.
@@TheCatherineCC I just did some quick research into this and they don't save money directly by switching from black to white plastics. They do make some money indirectly from it, though it's unclear if it will be that way forever.
So, technically the black plastics are cheaper to produce, but they require harsher chemicals and can't be recycled. The new white plastic they are using is more expensive to produce, but it's more ecologically safe and it's easier to recycle. There are currently government incentives for using eco-friendly plastics instead of the black in the countries where it's being produced.
So they are being paid to switch to white plastic from black. I don't know if those incentives will remain in place forever or if the black will be banned by the time the incentives expire
There was a similar event with air conditions in the past couple decades, they started the move to ban freon back in the 1990's. Gave incentives to companies that switched to alternatives early and then banned the production of it in 2010 a couple decades after the original ruling on it has been made.
A lot of the eco-friendly changes are multi-decade plans so that industry has time and incentive to make the changes.
“It took the Lock Picking Lawyer TWICE as long to rake the new one open. Success!”
For some reason I think that an LPL and Legal Eagle collab would be awesome
The gift that keeps on giving
truly a master lock moment
I went to buy a lock from Home Depot... And all they had was Master Lock. Went to Walmart instead and got Brinks. Thank you LPL!
Cool, even worse lol. Tap, tap..... open
@@workingcountry1776 Brinks seem to have worse material, but at least use one or two security pins. A bit harder to pick, but VERY clear counter rotation in the ones I have. They're actually nice to learn about security pins.
Of course, both brands are basically 100% vulnerable to padlock shims anyway, so does picking even matter...
Master Lock Team Meeting: We blew the budget on Pizza!
When it's faster to pick it than to remove the key from the packaging, you fluffed up.
At least they're honest that the security hasn't improved, it still says 9/10 on the packaging
But the security _had_ been improved! See how much longer it took LPL to rake it open than the first?
I want to walk into a store selling this stuff and pick them all open for everyone to see
What's really disturbing is the "Max Weather Resistance" on the new lock's label. With security like that bad it makes me suspect it will melt like a sugar cube in the rain.
Nah. it rusts in hours and that just adds to the lock's security by jamming it shut for everyone. lol
It performs better in heavy rain, as less pickers will give it a go under those circumstances
Weather resistance is a joke. Freezes up in the winter. Rain runs right through it.
"A different color plastic, and a new sticker" - I literally laughed out loud
Heck, the packaging is still unpickable. 😂
Our man’s not even taking the lock out of the packaging so he can return it to the store later.
This is how you know that marketing folks have their own budget, entirely separate from product development - and for the most part, nobody from either department talks to anyone in the other.
This is, unfortunately, the way most corporations do business.
It would be great if you did a once a year video on the best locks in each category to use. Updating it every year. All you ever really talk about are the ones not to use.
Ehh, most thieves aren't going to pick a lock anyways. If you want decent security, go with something that has a good shackle that's mostly guarded by the body. The Abus 83cs/55 comes to mind for a reasonably priced option. If you're really worried about it being picked grab something with a disk detainer core. Almost nobody is going to have the tools required to open it, especially thieves.
@@whatbroicanhave50character35 unless your name is Bosnian Bill?
a master key opens every lock, a master lock opens with every key
If you want the lock that cannot be raked open in under 5 seconds, then you need to get the one with a security rating of 11...
😂 *takes 6 seconds to rake rather than 3*… “but it goes to 11!”
I appreciate the extra saltyness of leaving the locks in the packaging.
But at least the package looks shiny and more colorful. They at least got someone to buy one😂
Exactly what I was thinking. Nice color palette change. Lol
Probably to draw the eye of the customer when on the rack.
It's literally just the French version of the packaging. The model number is the same on both locks.
"Things that don't matter"?! Of *course* the new sticker matters! That is more eye-catching on a peg, and the trilingual packaging now means they can sell the same lock in Mexico and Canada without changing the packaging. That must save them a TON of money, of course that matters!
We gather round and cheer as another masterlock is fed to LPL in the the coliseum
I'm slowly beginning to realise just how little these companies care about the security value of their products.
You'd think by now Master Lock would get tired of being the butt of all lock jokes and actually improve their products properly 😂
They sell massive quantity to people who don't know any better. It's cheaper for them to pay for shelf space and push out other companies from the big box stores than it is for them to actually improve their products.
People who care would never buy masterlock anyway no matter what they do after decades of being the low end. They sell to the brainless masses by controlling the majority of retail space by paying for shelf space and paying stores to not carry certain other brands.
Why? They're crying all the way to the bank with their product line.
They sell legal compliance products and at that, they are great.
After all, the first thing the police or insurance companies ask you is "was it locked"? So if you need a cheap product to display that entry is forbidden, then this is good enough.
ie - that side gate to your yard. Any thief will just jump over the fence, after all. Or your $50 used bicycle. That's what insurance is for.
That fact that you product-tested a lock while preserving it in its original packaging is everything you need to know about Masterlock 😂
Management: Ok team, our lock is terrible, we need to budget for improvements.
Team: You’re right! How about a new tumbler design?
Management: Great idea, but that would eat into the budget.
Team: … We could change the packaging design?
Management: Fantastic idea! But not too much. Not sure we have the budget for that.
Awesome! Now you can return them since they're still in the package.
You, sir, are a genius and I am delighted you exist to torment these companies. Kindest regards from Bonnie Scotland. Joe.
I remember in 7th grade wood shop one of the students lost their key for their locker. The shop teacher being a big chested big armed man grab the bolt cutters. He had a hell of a time cutting through the shackle.
after watching your content for years and being very fascinated by your skill set; i finally ordered the FNG off of Covert Instruments last night... cant wait to start my first challenge... thank you for all of your knowledge that youve passed along to us...
I don't understand why Master Lock haven't yet hired LPL as a consultant to work with their engineering department to make a real line of secure locks, pride maybe?
Anyone who’s not stupid and engineers locks can make something better than this. They don’t even need LPL for it.
@@absurdengineering you doubt that he would be the best consultant? I don't.
"Oh no i dont have scissors to open this packaging... i only have this wave rake!"
LPL If you have a second, can you explain how you decide which "attack" to use? Is it just experience? It was my understanding from your previous videos that the bypass driver was the way to go for Masterlock.
Occam's Razor. Simplest idea first
Basically, if you can try the shortest, simplest method first - and it works, then you don't have to try the more complex options
If it's a Masterlock, the first attack consists of "look at it". If that fails, the rake generally does the job.
Major change from Master Lock.
Look at our pretty new packaging!
“Sub-par products” [subtly points at the MasterLock]
I think you should make your own numerical ratings for locks so we can see at a glance the reality of it.
I know that could put you in a pinch though... Or maybe it wouldn't and it would threaten them to make real change trying to out-rank others, or react to you rating an actual toy more difficult for example.
Most would be in NEGATIVE numbers
Just look at the length of the video in minutes for your score. Assuming he doesn't gut the lock, you'll get a pretty good average score. Usually of 2.
When he said, "...a different color plastic and a new sticker..." I fell out of my chair. 😀
You gotta love Master Lock. They provide you with great content :)
Masterlock - the Masters of lock ineptitude since 1921.
“…then other times…”. The yellow packaging is the key!
You can't fool us, Master Lock!
Loving the content keep it up! Have you ever thought about making your own lock that is resistant to picking? I would definitely buy that lock !
@@aaakkk112 that would be great haha
love these videos showing how easy it is to pick these. they need to fix these things!
"This is a masterlock 5, it can be opened with a masterlock 5"
They changed something.. the packaging!
You cant pick your relatives, but you can always pick a Masterlock.
Motivation is the 🔑 to success 🎉
I got the biggest, most secure lock masterlock makes, and taught a coworker how to pick it during a lunch break. They knew absolutely nothing about lockpicking. I showed them how to hold the tools and just left them to it, and they got it open in a minute or two. Masterlock is embarrassing.
It is harder to remove lock and key from the packaging than to rake the lock. This packaging is clearly a 9/10!
Company’s only will “change” if customers stop buying.
we use these a bunch at work because
1- actually locally available and inexpensive ( shipping is killer in Canada )
2- still work in bad whether
3- provides visual deterrent and plausible legal cover for not having the area open to the general public
4- key blanks are available in the area so extra keys can be made
Where do you work? ;)
It took a whole second longer to put the tension bar in the keyway. A radical improvement in security...
I do like that they removed the "tough under fire" bit in the top right corner 😂
Raking it is ultimately faster than going through a set of keys to find the one that fits that lock.
How to say I'm not calling you an idiot without saying You're not smart enough to understand me not calling you an idiot....master lock...master of "bless their hearts"
"Master lock, producers of locksport training aides for decades"
When a corporation says they’ve improved, it always just means saving a buck.
Dyeing the plastic black require the pellets to be put in a tumbler for about 4 hours. They then have to clean the injection chamber before and after the run to remove the dye for what ever they run next.
So get rid of die save 10 hours of labor and 3-6 hours down time on the injection machine. So yea just made each one fractions of a penny cheaper which you take fraction of from the jar and deposit in your bank office space style. All involved get bonus and promotions.
By “improving their product”, they mean they made it have brighter color label to stand out from all the other products on the shelves.
Sarcasm is my second language and yours is on point sir!
It's funny you put this up today. I just purchased your Genesis kit and the first lock I tried was this one. It took me about a half hour the first time, a few seconds the second time.
masterlock is the kind of thing where you trip and your rake slides up the hole and all of a sudden the lock just opens its shackle for you for some more.