Advice That's Going To Make You Real Money
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- Опубликовано: 14 апр 2024
- In the realm of premium services, the art of exclusivity is a delicate dance between perception and interaction. One transformative strategy to transcend the ordinary and amplify the perceived value of your offerings lies in the artful orchestration of communication. Rather than engaging in direct one-on-one exchanges and price discussions with clients, consider the paradigm shift of entrusting an appointed assistant to become the conduit of your brand.
This strategic layer of separation from direct communication lends an aura of prestige to your services. The assistant becomes the gatekeeper to a world of bespoke solutions, handling inquiries, and negotiations with finesse, while you, the maestro behind the scenes, are free to focus on the creative and strategic aspects that define your unique value proposition.
Moreover, the subtle yet powerful psychological impact of having an assistant manage the communication and negotiation process amplifies the perceived value of your services. As clients traverse the curated journey facilitated by your representative, the inherent mystique paves the way for a premium pricing structure, reinforcing the notion that they are investing in more than just a service-they are gaining access to an elite, bespoke experience.
#vusithembekwayo #marketing #value #keynotespeaker #shorts
- Don't talk to your customers ✅️
- Hire unqualified people ✅️
- Compare yourself as a beginner to well established, successful entrepreneurs in their prime ✅️
MONEY HERE I COME, I'M GONNA BE A BALLLLLEEEEERRRRRRRRRR 💸💸💸💸
😂😂😂😂
😂😂😂
Perfect
Amazon started in Jeff and his wife's Garage, they handled everything themselves from a cheap table with a sign on it.
This advice is just a time wasting method to ruin relationships with your first few customers who give the best feedback. Henry Ford did sell his products at the start of his business.
Exactly 😂😂😂😂
It's always best to start at the bottom as an entrepreneur, answer your own calls, delivery the product, engage with your customers, so that when you employ people you know exactly what happens in your business from the bottom up, that ways no one will bull sh*t you.
Agree, however, once you scale up your business you gotta create a distance between you and the customer.
Nah, that’s old school
@@cgpsj2194jus bc it's "old school' doesn't mean it's not effective. The "Philly Shell", the Wheel, prostitution, etc are small examples of old school thinking that still thrives today.
🎯
I agree
and that's how you miss a business deals. Some phone calls come once in a lifetime
Yes you do this once your company is big enough. Not in the beginning
This guy is talking to the wrong crowd. This is not for startup stage
How many successful businesses have you all grown from the bottom?
@@justreal2208 3
@@justreal2208 8 worth £10m combined.
As a startup, this is one advise i choose to overlook. Would be terrible for building brand loyalty and a reliable stable clientele
Answer your phone calls
Develop a hands relationship with customers
As a beginner
Ilusions won't work when rents due, utilities are due
As you scale sure hire people that schedule appointments
Hence ur unknown
I think the scale of your ops is really important. I am sure Vusi means well but he misses that a lot of people start small businesses or self-employed. In which case your personal presence is crucial. That way you build relationships with your clients and get invaluable insights and on-ground information by interacting with the customer/industry you're servicing.
Grow organically guys, don't create operations bubbles unless you really find yourself consistently too busy to handle the enquiries yourself.
@irbis for this response. This is not a case of one size fit all. As small entrepreneur you will crash your business if you Try this.
@@eruvieekwekere2407 building genuine business relationships with your stakeholders will never damage your business. There's definitely no one size fits all but it is the ratio of availability/responsibility. At some point you'll have to upscale and have a more robust comms dept. Until then, especially if one is starting from ground up, you'll benefit from the direct engagement.
It's a good at a certain level but not at the beginning of your business, the people vusi have mentioned like Dan-benz, Ford- Ford vehicles and Gates - Microsoft didn't start with illusion of demands, make themselves available distortion plans for demands etc, they may have started out with direct sales of their products or services to customers or clients from the beginning until such a time that is appropriate,
This advice will be appreciated when your business is stable and on the path of growth with an effective systems in places to filling the voids.
There are also some phone calls you can not delegate to a second or third party to perform on your behalf, shine your eyes and be wise! Cheers!
Exactly. This is for large businesses. Small businesses will collapse
He did address this. It's to scale. Decide where you want to be and your business. If you want to back out, you have to plan to distance yourself and do so. Do not become the product.
The most important thing is to build trust with the customer. Deceit does not help in the long run!
best point. everyones saying "im just starting though", whilst it's mainly about being honest and not creating strategies for deceit
It’s not deceit by having someone else answer the phone. It’s called brand perception. In my video agency I can make a clients brand look bigger than what it is even before they have a final product to sell. So if someone else answers the phone they’ll think you’re bigger than what you are and you must be a serious business owner
He African. Scamming is in their blood
Damn y'all are daft... 🤦🏾♂️ Whoooosh
Grateful for this comment. Dudes whole get down is " the first thing you need to do when beginning business with someone is create an illusion, create a distortion"
And the sad part is this is exactly what he learned from the world at large. This is the Makievellian game that the big boys play. Pathetic way to live your life, and all for what? Money. The root of all evil.
I am a visual artist who started a gallery that sells OTHER artists' work. I understand exactly what you mean. Artists need representation. It is very tricky simply selling your own work. I sell my own work through other galleries and exhibitions outside my own space. Thank you, you confirm what I have found
He basically took examples of entrepreneurs in the end stages of their businesses and wanted to apply it to people who are beginning their journey.
Whilst he forgot to mention those exact same entrepreneurs sold their own product directly to customers when they first started out.
Yeah, this only works if you can get free labour from your family
Exactly 😂
@@jessen2462 it's not an insurmountable hill to ask a girlfriend to answer phones for you for a few hours
I swear this guy is stupid... I'm sure all he does is copy quotes that he doesn't even fully understand...
Motivational speakers 🤦🏽♂️
As a starter entrepreneur, you need to take the calls yourself! Then gradually you can engage someone to do that for you! You need to first understand your customers and then you'll need what to offer to them!
Only works when you've made it, not now that I'm hustling
Well your name starts with user😂🤦🏽
9 times out of ten everyone in that room paid at least $5-$10k to be there. I doubt they are just starting out and probably have at least a small team of 10 people in their business
@@stevenstancellthese mfs open a third credit card to hear this shite what are you on about
Your comment is why people don’t make it. You think you will do certain things only when you’ve made it, but in reality you will only make it by doing this things.
As my father taught me, you don’t become a millionaire then build millionaire habits, you build millionaire habits then become a millionaire.
I call this scamming. The illusion will break and you will be left much worse. Better be honest and truthful ❤
They'll definitely lose the muslim clients first thing
For a flower to bloom it needs to grow its roots firm in the ground before reaching for the stars.
You need to put yourself out there, build your base, make relations and grow your foundation, advertise.
Remember Cheap tactics will only get you so far.
Sound like scamming tactic
Whats the difference? Its only morally different
Sounds more like a Marketing strategy.
It's a sales tactic.
Sales and scamming are technically the same.
One is just "honest" and the other has no intentions to help you. 😅
You clearly have never ran a business
Everything is a scam dude 😢 the goverment the rules the police all a scam
If you tell two friends about this, and then they each tell two friends about this as well, I’ll tell you even more secrets. Listen, it’s important
I get His point as it relates to perception of value.
However, apart from any tendencies towards giving false impressions; this advice may not be useful at certain stages of business development.
There are certain times and certain customers where its best to make the calls yourself.
My father runs a very successful insulation company and he still answers the phone calls any chance he can. Perhaps it depends on the industry but sometimes it can really help when the person is speaking with someone who knows the product/ business through and through, gives you more confidence as a buyer if you get someone on the phone that can give input on what you may need.
He's talking about impressing large clients as a small time operator, not building a small business.
Scarcity determines value
By this logic, you cannot be self made. Because you have to start somewhere and in thr beginning you have to be everywhere in your business until it makes enough. Then as you grow, so too does the distance between the owner and the selling of the product/ service.
Not all brands do this,
eg. Koenigsegg's CEO and founder personally speaks to the customers while they are cunfiguring their next new car
He makes it seem like all of the well known entrepreneurs are this way, but he only picks a few really big ones . There’s plenty of other examples, and there’s a lot of nuance to all of this
This is what happens when people piggyback off each others quote illusion of importance”. When you’re starting a business, especially yours, the best person to handle that is you. As it grows over the years things may change but 99% of the time it’s going to be you.
🤷♂️
Except if you are coaching. Clients hate when they don’t talk to you directly in a coaching business!
Are you in the coaching business ma'am?
My first Boss used to tell me, you must know everything that's happening in the business from the site to his PA
Not a good idea for a start up, but definitely a good idea for an established business
1. What is the remuneration structure for the aunty? Pay monthly salary or pay per call? And how will you afford to pay them?
2. Henry Ford wasn’t selling cars unit by unit, he was busy trying to grow the company which is essentially a sales call too.
3. The idea is commonly know but also it does not apply to every Tom, Thabo and Jabu. People do rent PAs and offices to give such impressions but it’s usually in businesses where bagging one client can cover ones months costs, you can’t do this for your Kota business.
This is only an absolute truth for B2B businesses. Sure it might work in some B2C sectors but other B2C sectors, customers like the personalised feel, speaking with the owner and building rapport rather than purely business talk while making a deal is so crucial and useful to helping small early businesses form a loyal customer base. Especially if you sell to kids, teens, young adults or pregnant women, mothers, retired grandparents or industries where trust is paramount.
Only when the busness has grown.
Really practical to have a clueless person answer technical questions about your product.
This guy is confused about what is a small company
Thank you sir, the advice is very helpful and educative keep up with the good works.
Well, that's mostly true, but for example, selling a packaging machine is something that's always best done by yourself, you should get personal with customers to grow your clientele and create trust so that they keep coming back. It's still good to have a phone answerer to new customers so that they'll feel some pressure but you've got to get personal at some point or the other and there's no going back after that, you've earned a friend who'll buy from you
Man said let your grandma answer your calls as your personal "assistant"
No wonder, when ever I'm trying to reach out to prospect to tell them about my business there is always a gate keeper. This profound wisdom.
You have to build your brand first.
When in doubt, add bureaucracy.
Surely this won't go like every other time someone did this.
Makes me feel like deception the illusion is to deceive. Then again it is my opinion.
All business is illusion
Tried that, doesn’t work. Clients wants me directly and not my subordinate. This time I disagree with Vusi
What sort of business are you in?
Depends on what you do
So true. Depends on what you do
He's right here, even for small businesses bc it gets them curious and once they are they more willing to listen or stay, but this comes with a lot of edcuating yourself too so you're ever convo ready
That's real advice! Worked before and seems it works now:)
When they started their businesses, they were answering their calls because they knew their products better than anyone else.
Fake it till you make it, solid. Thanks 👍
That’s rubbish - only fake people need to fake things . People who will bring value will not need to fake it . They carry the success in there passion and believe in there product
@@stefanmichael6033 I was joking..
@@stefanmichael6033 I was being satirical, I think these guys are a joke. Sorry if that wasn't obvious
the drive thru lady: whats ur order number
the granny : hello you've reached...
"Dont say you watching cartoon"
"Say you watch teletubbies"
"Gravitas"
Every advice has good and bad sides, the bad sides is if you don't communicate with your customers you might not fully understand the needs of your customers
I went further I have a third party use my phone at all times. This comment is from my assistant.
O.M.G that's actually great advice, cause of the number of people who know us
Proof that saying something with confidence isn't necessarily sound advice. Charisma is not the same as wisdom.
Distort supply and demand dynamics 👍
That’s the advice.
As a customer I would love to speak to the owner directly. This is what scammers do
I have built two mutli-million dollars companies. Over the last 30 years I still answere every call no matter what time of the day.
As good as these tricks might sound, they can only push you forward by an inch. With a real, good market value, you will go for miles.
The fake laugh is 10/10
Now the young inspire to be influencers lol
I go gym 3 days a week and i went from to 72kg to 82kg in 1 year
Newbie gains
Could be fat. What’s your point? I went from 55kg to 79kg in a year, I have some videos on my RUclips. What’s your point
Bruh that Afrikaans Aunty accent... Killer!
This sounds nice, but not practical and will not work in real life
Just do everything yourself ❤
I might be wrong but all of those big company owners picked up the calls, by themselves only.
As a business owner I tell you, this man hasn't ran a business in his life. You want to minimise the distance between the customer and yourself
You can only create the illusion of demand when you are established. To be established, you first need to pick up that phone call and build the demand.
And yes, coming from a business person.
Imagine a guy sitting alone watching Teletubbies whilst creating artificial demand.
Cousin out of jail was comedy lol
Oh! Wow! This is powerful and enlightening! Thank you very much VT!❤
It's good advise Vusi,this is indeed valuable.
This is an advise for people that dont need his advise because they already have a big scale business, if u are just starting u want to take any and every call u can because only you know what you can do and what you will charge for your service.
Only a couple of videos seen and I love this guy! Thanks
The global financial system collapsed in 2008. It's sad to see people are still trying to make it viable.
Needed this! Thanks 😊
This happens organically. If you sell a good product or provide a good service there’s no need to fake that you’re too busy.
Build a relationship with your customers when starting off and let them see you personally if you’re starting off. This will only make existing customers look elsewhere.
Text messages are so easy now a days that the best thing you can do is say “if I don’t answer shoot me a text and I’ll reply asap”
Steve Jobs was the one marketing products before they launch
He is talking about well established enterprises. You can't do that at the beginning of some businesses. In time, that is possible.
"To profit, you must distort and deceive."
That is common sense.....Create the perception of demand and professionalism but you are so big you are too busy to speak to customers and only meet investors and contractors as that's where your direct input, directions and agreements are needed but face-to-face only by appointment. You should always be the last to walk into the important meetings and the first to leave to give the impression you are super busy. Project the impression you know the outcome, never bring any doubt into the room and that you are giving them the privilege even if you are desperate you can't let that be noticed. Confident, polite but firm like the deal is done. Perception is everything in big business.
Listen to most successful people, they will share stories of how they had to do all the little thinks like make those calls, show up in person to fix the issue, and dedicate so much more to their work because they needed to do it.
At the end of the day, vusi is just a human, and whatever he says we'll take it serious just because he's rich.
This is so potent! 🎉🎉🎉
Great advice if you as the proprietor are the product and there is demand for what you offer. You are now free to show up and deliver without having to be involved in price negotiations.
I like how these people always connect the small 30-40k a year tiny business owners to multi billion dollar legendary companies by magic and delusion. The reality is, as an average business if you look too busy to most clients, they'll just move on to someone else, as most times they'd want someone to commit most of their time to them.
now imagine calling your local dealer
Ah that's where I've been going wrong all this time, I need a cousin who has been arrested
"Create a delusion of demand'!!! "Distort supply and demand dynamics"!!! He's asking you to lie to your customer. This is the trick of the devil, creating smoke and mirrors, throwing honesty and reality out the window. Using humour to disarm you. Did you not notice.?
Yes I agree. However, I would say it depends on the business you are running and what part of the business stage you are in. ie: scale-up, start-up etc.
Some of yall are missing the point which is to "Distort supply and demand dynamics" not to act successful or anhthing, just to make customers and potential investors take you more seriously.
"Always create a distance on your customer", not literally being non existance to customers tho.
Aniways, this is the difference between asian business and american business they kinda somewhat contradict each other, asian business put customer trust as number one priority while american put their product first.
Thing is, if your product failed or outperfom its usefulness it wil be abandoned fast by your customer, while if you have customer trust on your company or your product you could always find a way to fix your product.
A+B=C
But just because you have C doesn't mean you have A and B.
C is you're not available to handle your A (calls) and B (sales). But just because you fake not being available doesn't mean you have calls and sales.
This is advice which will make you built a business with a dishonest culture. All of the examples he mentioned started small and all of the bosses answered the phones in the beginning themselves.
This is brilliant!
Damn this is actually good advice 😮
Love to see Black people getting ahead in the business world.
Thanks for your teachings
I as the owner close more deals than my secretary because she gets paid by the hour and doesn't give a damn about my company. Not in the way that I do.
Bro. Im pretty sure very successful people did the hard ground work when starting out brav
Yeah Bill Gates and Ford were actually busy…
Once again.... Blowing hot air
Totally wrong for most people, this is only for very rich people, you have to grind and build the reputation of your business by yourself because no one is gonna work their ass off but you because it's your business and YOUR dream
this works and doesn’t depends the type of business and are your working in and in that business there will be people that have your personal contact and others that don’t
It's best to know your customers specially small businesses. When you scale up your business then someone can assist with your call. Be relatable. People love authenticity. And it all depends what type of business. Not a good idea.
Who would you rather do business with? Be that person. Of course it depends on what you’re offering
Love the content of this guy
I agree but u gotta scale your business first to be able to create that distance...
Almost everyone in the comment section disagreed with him. I hope you all realize this is just a short version of the entire session.
Vusi is an experienced and highly successful businessman. Do you really think he doesn't know what he's talking about?
While his advice may seem misleading at first glance, remember that the video is incomplete. Without seeing the full context, it's difficult to predict the outcome, even if it seems predictable.
Also everyone keeps talking about small businesses and startups. Did the video mention that the person asking the question is relatively new to their business? It's possible for someone to have built a successful business and still seek advice. Until you've watched the full session, it's unlikely to judge the video accurately.