The Cookieless Era: The New Playbook for Marketers

The golden era of unrestricted data collection is over. With third-party cookies disappearing and privacy regulations tightening, how can businesses still achieve explosive growth without crossing ethical lines?
In this episode, Abhinay Bhasin, former VP of Data Sciences at Dentsu International, shares how AI, machine learning, and ethical data strategies can help businesses:
1. Leverage privacy-first growth hacks that still drive conversions
2. Personalize user experiences without violating trust
3. Navigate the new rules of data collection, targeting, and segmentation
4. Build privacy-compliant, AI-powered marketing funnels
5. Future-proof their growth strategies in a cookieless world
If you are a founder, marketer, or growth strategist, this episode delivers the essential toolkit for scaling in the privacy-first era.
Let's skip to the good part! 😉
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🙋‍♂️ About the Host:
I am Saikat Pyne - a marketer, creator and media nerd based out of APAC.
In my career, I have consulted over 40 leading brands, including the likes of Paytm, MX Player, The Times Of India, Gaana and countless global business leaders & startup founders in ways to build and manage their reputations with digital-first communication.
I have been the content brain for marketing & PR efforts across 13+ countries, touching billions of lives. My work has earned me some of the biggest global industry honors, including ICCO, PRCA SEA & PRWeek.