What Happened to Omega?
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- Опубликовано: 22 май 2023
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Omega is one of the greatest brands in the watch world. They've accomplished feats that literally NO other watch brand can claim. They've dominated the industry for a while and we can't praise them enough. However, they are doing something a little weird lately.
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Хобби
Hey everyone!
There’s a lot of hubbub going on about me (Michael) being surprised that Omega used grade 2 titanium in these new watches. I’ve been reading a lot of messages etc. and just wanted to highlight some points:
1. Grade 2 titanium is not as scratch resistant as grade 5. However, it’s pure titanium which also has a ton of benefits in its own right, and it’s cool to have a watch made of 100% titanium.
2. To me, scratch resistance is what I value most. If there was a different titanium alloy that was readily available in watches and even more scratch resistant…I’d probably want that. It’s part of the reason I love Sinn so much and part of the reason I’m pretty gun shy about gold watches. So I would rate grade 5 above grade 2 for my personal taste.
3. The Pelagos is a fantastic watch! One of the greatest value in watches. I love that it uses titanium and would still happily buy one in grade 2 titanium (I’m waiting to see if they release new colors). I’m not saying it’s a bad watch because it uses grade 2 at all.
4. The Pelagos is a $4,600 watch while the Omega is an $11,800 watch, very hard to compare those two things. That’s not to say the Omega isn’t vastly more complicated, highly finished, more decorated, etc. BUT when you get near the $12,000 range, it is interesting when a company is using a material you wouldn’t expect, especially when most watches in that price range do use the other titanium.
5. Omega’s watches are technical masterpieces and Omega knows what they are doing. I’m sure they used grade 2 for a specific reason OR the watch is so complicated to make that the added cost of titanium 5 (again, assuming it’s more expensive) would price a lot of people who were excited about a titanium AT WT out of a watch they really want. Again, it is just something to note, and to be surprised about in this range of watches.
Anyways, that’s it! It’s tough to know what part of the video we aren’t going to elaborate on enough to make total sense and this one was one of those times. Christian and I both love Omega and follow them closely - they are Omega after all! We just wanted to discuss a new release and a very different marketing strategy than the fever dream that is watches and wonders.
UNTIL NEXT TIME FRIENDS!!
Yeah, uh huh.
I think the point here is that Omega might have chosen grade 2 ti based on the intended looks of the watch, i.e. grade 2 is more suited to the matte surfaces of the models they used it on.
Grade 5 can be shined to look like steel or platinum due to its different composition. I guess that is why Omega used it for the vintage re-ed. Seamaster + bracelet, for example.
It therefore might be a mistake to strictly consider these choices from a material/cost perspective. I think they have to do with something called aesthetics.
Finally, grade 2 ti is easier to refinish, and actually absorbs minor scratches better than grade 5 ti, so deeming it "sub-par" or inferior is at best a subjective statement.
The thing is: in the video you exactly make the point why gold is better than steel, regardless that it is not as scratch resistant…
So what accounts for gold does not apply for titanium.
And next time you buy you GF a gold ring… take the less pure gold and use scratch resistance as an excuse…
(Actually a girl that would mind this is definitely not a keeper, but you get my point)
Nevertheless I agree in: quo vadis Omega…
Materials and manufacturing costs differences are negligible between Grade 2 and Grade 5. Omega selects one or the other because of their respective hues and suitability to brushed, blasted or polished finishes.
If you had made your research you would know that Gamma titanium is the one you should be looking for but it’s a bit like unobtainium…
If you valued scratch resistance you wouldn’t own a single Rolex. You can’t even look at their watches without them scratching.
Titanium Grade 2 and Grade 5 are two distinct grades of titanium alloy with different compositions and properties. Here's a comparison of their characteristics:
Composition:
Titanium Grade 2: It is an unalloyed or commercially pure titanium (CP) grade, primarily consisting of titanium with small amounts of impurities such as iron, oxygen, carbon, and nitrogen.
Titanium Grade 5: Also known as Ti-6Al-4V, it is an alloy composed of 90% titanium, 6% aluminum, and 4% vanadium. It is the most commonly used titanium alloy.
Strength:
Titanium Grade 2: It has lower strength compared to Grade 5 titanium.
Titanium Grade 5: It exhibits high strength, making it suitable for applications where increased mechanical properties are required.
Density:
Titanium Grade 2: It has a density of approximately 4.51 grams per cubic centimeter.
Titanium Grade 5: Its density is slightly higher than Grade 2, around 4.43 grams per cubic centimeter.
Corrosion Resistance:
Titanium Grade 2: It offers excellent corrosion resistance, especially in reducing environments.
Titanium Grade 5: It provides good corrosion resistance, comparable to Grade 2, but may be slightly lower in certain acidic and chloride environments.
Weldability:
Titanium Grade 2: It is more weldable compared to Grade 5 titanium.
Titanium Grade 5: While still weldable, Grade 5 titanium requires more attention during welding due to its alloying elements.
Applications:
Titanium Grade 2: It is commonly used in industries such as chemical processing, architecture, and medical devices where corrosion resistance and formability are essential.
Titanium Grade 5: It finds applications in aerospace, automotive, marine, and biomedical fields where high strength, low weight, and excellent corrosion resistance are critical.
It's important to note that the specific requirements of an application will determine the most suitable grade of titanium to use. The above points provide a general comparison between Titanium Grade 2 and Grade 5, but for precise specifications and recommendations, it's advisable to consult engineering references or professionals with expertise in the field.
Also important to note how much Titanium wears on tooling. Grade 2 is nicer/less wearing on tools than 5. Also aesthetically speaking, in this case use of 5 within and 2 without, 5 holds colors brighter whereas 2 is duller/matte.
People like to downplay the use of Ti 2 but that's like disparaging the use of Gold because of it's lack of structural strength and forgetting its aesthetic quality.
thx nerd
whose gonna look at your watch n say - meh! grade 2 only
In true humble scientist style, I love the way you give the longest and most comprehensive explanation and comparison in RUclips comments section history, then end by recommending consultation with a specialist! 🤣👌
Bungie Gum: Has the properties of both rubber and gum
Last week " how we got Omega to work with us" This week "Omega knows nothing about marketing " with non factual data.
Omega has obviously put a 12 year old boy in charge of their marketing department
Neither of them ever said or implied that or even came close to it in this video.
@@goldencalf5144 a 12 year old girl*
Consistently one of the best selling brands on the planet. Only rivaled by king Rolex and Cartier. And this is a… marketing failure?
No wonder why they think Omegas are too big…they have tincy wrists. Also, less people are talking about omega (mostly in the social media space) because they can’t flip them for a huge profit as easily as another brand that social media loves to talk about.
😂 agree. Mine is 7" 1/5/8", a 40mm watch feels like a 38mm to me.
Hahaha true !
they need to spend less time on watches and more time doing forearm curls so the watches look better and being worn by men and not boys 😂😢
Omega was clearly inspired by The Legend of Zelda for these new models, just look at that color scheme!
😂😂😂
I worked with titanium years ago in the glass industry. Advantages at different grades should determine what grade titanium you use. We used Grade 1 because it is the most malleable and has the highest melting point (great for glassmaking). It’s also incredibly soft, anti-magnetic, corrosion-resistant, very light compared to steel, and has the most corrosion resistance, but cannot be heat treated. I have a titanium field watch, and favored light weight most of all. It’s Grade 2 and that’s fine. Grade 5 is the first grade that is alloyed, which allows heat treating and provides greater strength (scratch resistance for watch/jewelry applications). All grades have trade offs. For example, grade 5 is stronger, but also less corrosion resistant than lower grades. For watchmaking, lower grades should equate to lower prices, all other things being equal. This is starting to resemble an arms race. It’s only a matter of time before a watchmaker offers grade 38 titanium cases for the same strength as armor plating…
Interesting thought provoking video
I believe Omega is consciously refining their strategy
1/ Cartier is now also beating them on market share (as well as Rolex). So they’re doubling down on the womens watch - AND - jewellery market.
2/ There’s diminishing returns playing to the male watch enthusiast segment of the
Market who are already sold on the Speedmaster heritage, and Bond tie-ins with the SeaMaster. And they’re getting bored with more limited editions of the same.
3/ Tudor are undercutting them as the choice for the more accessible luxury watch
So they’ve got to decide their focus and are trialling becoming a little more Cartier and Piaget…
If they combine with an Omega day with some surprises at a date no one’s expecting, they can still have a great 2023 in terms of revenue, if not watch enthusiast support
On World Timer - great knowledge on Titanium. I’d love to see this watch case as an all ceramic green paired with a green or black rubber strap for contrast. The current design is close but no cigar
Tudor isn't undercutting Omega when Longines is in the top ten(also part of swatch group). Meanwhile Omega are marketing to women to expand not to compete with Cartier market. Cartier makes more jewelry style watches where Omega makes higher horology movements and tool watches. People confuse market share and watch categories too often.
850LI. Not sure I follow you. I kind of agree with original
comment
Omega have recognised they are caught between competing
more with Tudor now rather than Rolex for male market
And wheeling in actresses to play up fashion and brand image to female market against Cartier (+Rolex)
Yea; Omega and Cartier are most actively cavorting female market to compete with the heritage draw of Cartier and Rolex. My sons are all about Tudor now; not Omega regardless of James Bond
Like the idea
Of a
Ceramic
World timer
@@danielwillismsburg9823 How are they competing with Tudor by making minute repeaters world timers and movements that are +-0sec.
As someone who spends 16 hours a day working with grade 2 titanium I’m very happy where brands use it instead of grade 5. I prefer my titanium pure not laced with aluminum and other junk
What's the difference in simple terms?
@@drpepper3838 Basically grade 2 is pure titanium and grade 5 had aluminum and vanadium and I think a couple other metals to make it harder.
Crazy the kind of BS people are getting sold. One isn’t better than the other. They’re different and have different advantages.
It is not as simple to say Grade 2 Titanium is worse than Grade 5. For one, Grade 2 is pure whereas 5 is an alloy, and Grade 2 is much lighter.
I have purchased 3 Omegas. 1st was a Speedy Professional, but 1 of ten thousand variants of Speedmasters (agree on the Ed White as the thickness and price are both show stoppers). 2nd was an AquaTerra that I felt was a bit too chunky. Might try one of the smaller ATs but mine was the full size and just didn't work for me. 3rd was the CK 859, which I still enjoy; not a favorite by any means but an Omega that i actually wear.
Omega are about to drop something HUGE!
I’ll get my shovel and bucket - it’ll go on the roses 😆😂🤣
Seamaster Swatch
@@terryl7749 Surely that’d be Swatch “dropping something huge”, in more ways than one?
Perhaps Omega is holding back for the upcoming 2024 Olympics (that they usually sponsor ) when they’ll do big releases?
It seems that the strategy to rely on the Speedmaster and to follow Rolex is coming a bit short…. Thanks for the video! In the Eighties and Nineties Omega promoted their Constellation model with Cindy Crawford; it was called the Cindy in Asia. Huge market…
Planet ocean with a flushed helium escape valve and take on the dimension of the seamaster 300 heritage would be perfect for the 75th anniversary of the seamaster.
30th anniversary of the SMP 300 and 75th anniversary of the Seamaster this year. Surely they must have some big releases coming soon for these milestones!
This is the answer. I’ve already seen a bunch of content talking about the silence from omega. Creators are getting antsy. Some time in the next 3 months they are going to drop a redesign of the Seamaster and everybody is going to lose their sh*t.
There's a few minor things I don't like about the new Omega Worldtimer, but overall when I saw it the first time I LOVED it. Admittedly I have 8.5 inch wrists, so I know it would fit just fine on me. I don't particularly like Omega much in general (never have), but for some reason this worldtimer design has been one of my favorites.
Try it on before you buy. I was ready to pull the trigger but on the wrist(6.75) it was too bulky and thick.
Christian, do you still own the Breguet Tradition 7097? Love that piece.
Cost is not the issue. It's got to be technical decision by Omega. Grade 2 titanium rocks it for corrosion resistance and is simply the best material for anything being used in seawater. It also has an amazing colour unlike any other metal.
Spot on 👍
Precisely spot on !
Exactly, a distinctive feature that (for me) enhances the appeal of my Pelagos 39, over the BB58!
Agree 100%, Right now they make up almost all my watch collection. I even like the modern chubby watches. But the advertising is annoying. Its all paid celebrities/influencers and bond. It's downright offputting.
I agree, advertising could be made more with genuine explorers, divers, sailors, etc…
Check out a tudor gmt in terms of comparison. Tudor GMT is big too. The Omega is a 150 m water resistance. The titanium version with a tapered bracelet would be sweet.
Have you looked at the speed master reduced? It’s a big of an older model, but it’s dial is 38mm.
So the Pelagos is made of a "sub par" material?
You guys need to do a wrist size distribution/watch sizing video. Both of you have pretty small wrists, so your observations of the Omega Worldtimers (43mm/50mm lug to lug) is skewed. The average male wrist is 6.87”, and almost 40% of the male population in the US (your audience) has > 7” wrist. I have a 7.5” wrist, and the worldtimer looks AMAZING on my wrist. Anyone with a 7” wrist are going to love the size of this watch. Assuming you could shrink the movement down to a 40mm, Omega would only be reaching maybe 30% of the male population (and maybe some large wristed women). Not sure there is a business case there. Important to look at the data and not assume your own wrists are “typical” when doing watch reviews. Personally, I don’t ever buy a watch with less than a 41mm/50mm lug to lug as the wrist presence just isn’t there…the watch just looks too small.
I agree with this 100%
I have a bit of buyer's remorse with my Tudor Pelagos. It's class 2 titanium.
Quick question: what grade of titanium is on the Zenith Chronomaster Revival Shadow? I own one and would love to know. Also: Am I the only one that noticed Michael’s watch changed from the Revival Shadow to a Rolex Gold Datejust 2 mins in?
Grade 5! Also…shhh
@@TheoandHarris 😂🫡
Love you guys!
My favorite partnership is between Rolex and Roger Federer. He is an absolute icon, and exemplifies class and excellence. Also, he is from Switzerland. Doesn't get better. I love Omega watches more than Rolex watches, but I absolutely don't understand the meaning behind any of their partnerships, except for Bond.
Celebrity endorsements are just a fail-proof strategy to strengthen the brand name. These are some of top searched people in the entertainment industry, so attaching your brand with them repeatedly gives an impression that the brand must be superior as you keep seeing these big shots with them all the time.
But is the difference between Grade 5 titanium and Grade 2 titanium that much different than 904L steel and 316L steel?
No
This is exactly why my next watch will be an omega
I don't think the amount/speed of youtube videos has much to do with the quality of the launch. Just not sure one leads to the other. I have seen this release at least 20 times over the past week on Facebook. I'm thinking it will hit the youtubers soon.
It's always interesting watching Rolex fanboi's trying to discuss Omega...
BuT rOlEx ArE tOoLwAtChEs!
HaVe YoU sEeN tHe NuMbErS $£€?
Titanium 2 is fine. I have the titanium seamaster grade 2 for 2years and no visible scratch. Grade 2 is less flashy and often look more industrial. So problem with this watch is not titanium 2
Okay, sure, then Omega should be charging less, like $7-$8k
@@omar10213245 if material cost was the only factor explaining the price of our watches i guess the Royal Oak and Nautilus would be more affordable. 😅
This is an excellent 25 minute ad for that datejust.
Grade 2 Titanium is commercially pure titanium. So Grade 2 is like 18k gold while Grade 5 is less pure and is like 10k gold.
The Tudor Pelagos 39 is Grade 2 Ti as well.
Please release a new Sea Master 300 and Planet Ocean.. How nice it would be to upgrade popular entries...😢
Most women (NOT ALL) are not interested in the movement of a wristwatch they just want a great-looking watch. I'm sure if Rolex used a good-quality quartz movement in their ladies watches they would sell the same amount.
This difference can vary depending on the size and shape of the material being purchased but generally speaking, grade 2 titanium will always be more expensive than stainless steel. Google said it
It's great being off the hook from considering a purchase when brands ruin their good designs by being too big, thick and now using grade 2 ti (pelagos 39 in addition to this Omega)
Do you know the difference between grade 5 and grade 2?
Cool T-Shirt.
The latest Tudor Pelagos 39 is made of Grade 2 titanium, but no one seems to complain about this while singing odes to Tudor. The Pelagos price is not low either taking into consideration that it’s much simpler than the Worldtimer.
Omega’s price is quite fair taking into consideration the complication, finishing and the laser engraved globe.
"A tattoo on the chest of an MS-13 member" You took the words right out of my mouth! 🤣
Omega also has a much much much bigger catalogue than Rolex...I don't think you can compare their release strategies...
True... Long Island boys are focused on one reference. I am only 9 mins in and checked out. There's so much in the aqua terra line now that's biting on the heels of rolex.
Too big of a catalog
Omega's World Timer is just perfect. The design, the movement, the quality, makes me wish I had an extra 10K to spare on this beauty.
I think the watch comes with a great price:value ratio, which is Omega's stronghold.
Also, not all watches have to fit all wrists. I'm over 6'1, 7"1/2 wrist, 42mm and some 45mm watches fit like a 40mm.
To me, this is another 10/10 from Omega, a different alternative to Rolex's GMT, which is the gold standar in GMTs and many watches just feel like "homages" to Rolex.
The original blue dial one is beautiful, its just way too thick
That Royal Oak doesn't just have a military dial, it looks like it went to war 😂
As with most of the watches on the Theo website. Mostly hot garbage that other dealers don’t want yet they charge “market price” for them.
@@tonyrome655
Yeah, it's a good business.
Platinum is more expensive than gold for watches because of historical reasons. It is not more difficult to machine.
As a woman Omegas marketing is definitely not effective for me. I own a vintage Omega and love the brand but I really don’t think this is the way to get more women into watches.
Does 904L steel have a melt value? 🙄😎
3:45 we are talking about our wrist …….lol
Gold panda speedmaster looks sweet.
At times I wonder if people are even taking the time to think before to draw conclusions.
Grade 2 titanium is in no way inferior to Grade 5 titanium. These are different titanium alloys and Gamna titanium used for the Omega Ultra Light is even different but also more interesting exclusive because of its physical properties.
Grade 2 is used when one looks for a darker shade of titanium, brushed titanium, etc…
Grade 5 is used when one looks for more shiny surfaces. It is a little, not much, more resistant to scratches than Grade 2.
People looking for scratches resistant watches must go ceramic since all metals will easily get scratched…
Come to LA!
I'd love to see an omega world timer planet ocean, no helium escape valve with a bidirectional countdown bezel. Why? Because in the airport I want to set the bezel to minutes until my flight departs and let the minute hand tell me when to look up for boarding instructions. That is the one feature missing from the current worldtimer that would make it the ultimate travel watch.
I think they're after the $ for now as per stats, Cartier has overtaken them as 2nd to Rolex and "watch people" pay attention to this. OR, they blew their Marketing funds on the celebs that they don't have anything left for a proper product release. IDK.
To dam large! Besides World Time watches are to difficult to read…..dials are too busy especially if one is past 50 years of age. The last thing I would be interested in is trying to find the time Vienna while driving my auto on a So. Cal freeway crossing over the center lane and trying to explain the officer how I hit the car head on because I was trying to find the time in Vienna Austria; office the my omega world time watch caused the accident!
Last: regardless if a watch uses titanium 2 or 5 it is very difficult to scratch a titanium watch: I own two titanium Ventura Design on Time watches with no scratch marks.
Spot on review. Very disappointing for a brand of their historical stature. Are we really surprised? After all they brought us the plastic MoonSwatch not once but twice.
These Aqua Terra’s are amazing !!!!!
In the last few weeks, Omega has hardcore started advertising to me. I think it makes sense. A big reason why Cartier and Rolex sell millions upon millions is women
Grade 2 is brighter in color while grade 5 is darker and would look more “gunmetal”. Maybe Omega used grade 2 for the color properties.
I thought grade 2 was the darkest of the two 🤔
Even with a 6.25 inch wrist, Omegas wear better with a slightly thicker case, considering the case shape and design.
I think Omega fell behind Rolex not because of build quality issues, prestige, etc., but simply because their watch designs, product lineup and marketing are all over the place.
If you tell a friend:"I bought a Sub.", they immediately know which watch you're talking about.
If you say :"I bought a Seamaster.", no one even has a clue what you're talking about: a 300, a 300m, a Planet Ocean, an AquaTerra? Four completely different watches, all with the same name, for no reason.
Instead of improving a model over time, they just chuck out new models, and keep all the old, half-baked designs in the catalogue. Is there any reason for the outdated-looking SMP300m to still be here, when the PO600 serves the same purpose, but is basically better in every single way? Is "But what about James Bond, man?!" enough of a reason to celebrate that turd for 30 years straight?
It's like their product lineup is managed by some weird hoarder, always adding new stuff on a whim, and not willing to let go of even the most useless piece of old garbage.
I agree with some of your points but not all. Rolex and Omega are very different brands. There is no other watch brand that markets or has their model lineup the way Rolex does. Omega has two models virtually unchanged for the last 20+ years. The speedmaster and the Seamaster. I get it if they have tons of versions but the plain black versions of both watches are the same as they have been. If you ask the average person other than a Nautilus or Aquanaut what are patek other models they would be lost. Rolex is good at creating hype around all models. No other brand can do that. Meanwhile Omega currently have more complications and high horology movements than Rolex. Can't be a jack of all trades. Also most critiques of Omega is that they aren't "Rolex" enough ie slimmer case tapered bracelet no helium escape, but in the same breath people cringe at the idea that the brands are being compared at all. 😑
@@miabeatz80 Well yeah, there are plenty of people who'd love to just turn every dive watch into a Submariner instead of respecting the brand's own design language, but that's just the thing: over the last few decades, Omega's design language has been all over the place, whereas Rolex always seems laser focused. And I'm saying this a life-long Omega guy, because all things considered, even with a long history of design f***-ups, I think they're still preferable to Rolex. It's just a shame that they can't be bothered to get their act together.
@@hubertuswolfthaler I think the special editions are what hurt Omega more than changing designs. Aqua Terra has looked the same for a while along with speedy and Seamaster. I would say the Seamaster saw the most changes but the reception was good and would say a proper evolution. I think people should be happy that the Speedy is unchanged since the 60's and that should be enough. I find it corny when (brand) just comes out with a new color and thinks they are revolutionizing watch making. The movements are virtually unchanged along with the cases. Where's the evolution. Imagine if Porsche only made 4cyl for the next hundred years and called that evolution while charging double price lol.
I love m’y Seamaster NTTD. Beautiful and it keeps great time !
4 Videos ago,
"How we got Omega to work with us"
and here you talk like they are Invicta.
I really love the design on these. Simply too big.
The only premium watch I own is an Omega. I'm a lifetime fan. I think the website does a great job teaching an audience why they should value each watch offered. That said, I have this nagging sentiment that they need to eliminate like half of their references. They make so many different watches that sometimes I think it would be hard to explain the brand to a non-watch-geek. To put it in the form of a question: what watch would Omega have to make to excite you and why would it excite you in a manner that a watch from another brand wouldn't? For me the CK859 from last year was that watch and I didn't realize it until it was too late. I think they found a success in that model in a manner possibly no competitor has. I would like to see Omega offer more product in that fashion in the future. One day I'll learn how not to rant.
Titanium bracelet would be nice
I own 2 omegas and I’m upset with that marketing push…. But then again swatch decided the MoonSwatch was a good idea so who am I in the scheme of things… I’m sure they know better😮 I also own Tudor and I feel they’re campaigning the “mall aesthetic too” :-( Ironically I think with what’s gone on with Rolex pricing they just need to show they have the same “class” and reliability … but here’s the difference “availability?”
exactly.... a Sub no date is like bigfoot. Omega still has amazing pieces in the Seamaster / AT line.
...and ZK's dad (Lenny) is a JLC ambassador.
Looks like the Bulova GMT:)
Grade 2 titanium, also known as commercially pure titanium, is the most widely used grade of titanium due to its excellent corrosion resistance, formability, and weldability. It is composed of 99.2% pure titanium and a small amount of other elements such as oxygen, iron, and carbon. Grade 2 titanium is often used in various industries, including aerospace, chemical processing, marine, and medical.
Grade 5 titanium, also known as Ti-6Al-4V, is an alloy composed of 90% titanium, 6% aluminum, and 4% vanadium. This alloy offers higher strength compared to Grade 2 titanium while maintaining good corrosion resistance. Grade 5 titanium is widely used in aerospace, automotive, and chemical industries where high strength and excellent mechanical properties are required.
As an aqua terra grey dial 8900 blue rubber strap owner, I’m not a fan of this AQ WT
Celebrity, celebrity celebrity, tudor, tudor, cartier, cartier, cartier,iwc, iwc, richard mille, richard mille, rolex federer, federer
All omega need to do is release a seamaster 300 midsize. It’s so easy to see the shift to smaller sizes is slowly happening, plus the more people who are getting into the hobby mean more slim wrists looking for watches under 40mm. Tudor is ahead of the curve and the bb54 was a huge success for that reason.
Great vid as ever.
But if you are worried about how much of the RRP is going to Eddy Redmayne...
How much of that Date Just is going to Roger Federer!
All I want out of Omega is more 38mm options for the Aqua Terra
Omega currently has 82 options in aqua Terra in 38mm.
@@miabeatz80 I said what I said!
@@matthewkey8150 😂 this really made me laugh
Wearing an AP criticizing omega for brand ambassadors. But......Audemars Piguet
LeBron James New Global Brand Ambassador
NBA Star to Represent Renowned Watch Brand on International Stage and Collaborate on Exclusive Limited-Edition Watch as well as Philanthropic Efforts.
Don't forget black panther toy ....I mean special edition. 😌🤡
I generally disagree with you guys on everything but I disagree with you on this hard. That greent worldtimer is my favorite non Moonphase watch in the world.
If they made these with fluted bezel this would be baller
they raised there prices to much! and making larger watches no ones gonna wear. They should invest in 36-40 mm, instead of these larger watches, Tudor will kill Omega if they do not step up there game. For those prices, people is gonna look else where.
"You can *not* stop women!" - Michael Kristy, 2023. Brilliant LMAO.
The world timer is not too busy. We've all seen you wear watches that are far busier. The only problem with it, aside from this particular model being ugly green, is that it says Bienne instead of Paris. It is also the only feature that keeps me from buying one. I don't give a shit about Bienne. I want Paris.
platinum is softer and easier to machine. Perceived vale.
Omega is hopefully just keeping their powder dry for the upcoming SMP 300 anniversary. That should end up being a big deal.
That...or the next MoonSwatch edition...
Omega is definitely on the list of watches my wife would buy. Rolex isn’t.
The Blue AT World Timer is a gorgeous watch, these colors are so muted and dull, no wonder not a single person cares, shame on you Omega, with the crazy colors of the Moonswatches, we need crazy color Omegas.
What happened to Rolex? Why no Rolex content fellas? 🤣🤣🤣
Two great heads of hair. ❤
Really refreshing to hear takes about women's watches -- and as a woman I completely agree with Christian! It is incredibly boring and reductive that all the newer watches made for women by Omega are "outdated mom-ish". You could always argue that in this day and age all "men's watches" are unisex -- but it's still nice for a lot of us smaller women to have the design / quality of the "men's watches" in smaller size. I love my Speedy, but if it were to come in a 37-38mm, I'd love it even more.
Isn't the speedy reduced 38mm ?
@@dexter5653 Of course - but speedy reduced is actually quite a different design and mechanics (it's automatic for example)
For that much money, why not use ceramic?
Umm, dozens of articles, MAY 16, 2023, Hodinkee, Introducing Omega Announces Three New Options To The Seamaster Aqua Terra Worldtimer Line (Including Titanium) a first grader level google skills finds it from the day of the release.
I think there is always a small underestimate how much Asian markets matter. Growing up Asian American I was always surprised how much my parents were caring about what celebrities wear or are doing. In the US I feel much more disconnected to these things but they still have a very large care to it.
Phenomenal video guys! I've been wondering about Omega for a few months now. There were no releases around Watches & Wonders even if they didn't participate in the actual event and nothing really on the horizon to get excited about. Omega, if you're paying attention, please let me share my story with you....for my wife's birthday in early May, she was obsessed (I know that word gets thrown around a lot in social media) with the 2022 Omega Aqua Terra with the terracotta dial. She wanted one badly. I called every Omega AD I've worked with, some that I haven't and even a few Omega boutiques in other states and could not source one for her. What I heard most often was, we haven't seen one of these watches in a while OR worse, not at all. We ended up buying her a beautiful 2023 Tudor 36mm Black Bay with the blue sunburst dial and diamonds at the 1, 2, 4, 5, 7, 8, 10 and 11. She's over the moon with her new watch. Win Tudor, loss Omega. For myself, I've been on the wait list with a trusted AD for the 40mm Rolex Explorer since it was announced this year. As an owner of the original Pierce Brosnan Seamaster 300, I decided, to hell with waiting for a Rolex, I'm going for the 2022 Omega Seamaster 300 with the green dial. I'm currently on a...wait...list...yes, wait list with another trusted AD for this piece. Forget 2023 releases, get your act together Omega or my family will move on to other brands that want our business and have watches available when we want them. Really sad to see this happening to a brand that has most of the clout of Rolex but the availability people want. Thanks for delving into the topic gents!
perhaps you shld both apply a job in Omega as CEO & run the show
reminds me of Alpina brand
Lol
IWC timezoner in steel is CHF 13'000, omega win.
Those guys are really clueless. Titanium grade 2 is great. And saying you would overpay for one of those world timers at 10k? There is nothing like else on the market for that price, look and quality.
The Twelve from CW is titanium grade 2… for 2500$
It isn't a world timer. The IWC timezoner is steel and 13000 chf
@@AcmeRocket sure the Omega is more of a gmt and not a true world timer though
@@affegorilla1299 I obviously strongly disagree, since that is inaccurate.
@@AcmeRocket ?
@@affegorilla1299 ? it is in fact, a world time movement/ timepiece.
Maybe they should do a tutor does. You cannot tell me with all the reviews and all the press that Tudor gets being only in the top 15 not top 10 all the RUclips coverage they get. They are definitely paying for all the press and all the RUclips videos and maybe you're all upset that you omega doesn't
I agree. Tudor paying everyone off and it’s still the poor man’s Rolex 😂😂😂😂😂😂😂
Enough with Tudor already
@@SIZZO76Rolex is the rich man’s Tudor.😉
“Watch” youtube totally ignores Omega and Cartier when they are 2 of the 3 biggest swiss watch brands. Its interesting and I don’t know exactly why this is the case
@@dpd2k105 utubers Are so silly. We all know what’s going on😂😂😂😂
My friends buy what you like ☺️
Maybe if you had wrists larger than twigs you'd be more comfortable with watches in the 40s. Not everyone can pull off a 36mm like you two....
Didn't omega set sales records last year with the moonswatch? They sold 1 million of them. Maybe not us but many people are talking about them. They have been kinda boring though when it comes to new releases but yall just did a video working with them
The MoonSwatch is a Swatch watch. Not an Omega.
@@hugohernandez3651 true but it says Omega on it for a reason and the profits all go to the same place. The Swatch Group.. I know so many new collectors that call it their first Omega lol.
Really glad you guys covered this... I have been asking myself these exact same questions. Agreed with all the points in this video. Almost two weeks later and no articles on this new release.
Ultimately Omega does not cater to watch enthusiasts but more to the general public. So although cool, its no surprise they released a random world timer variant. and you could say their marketing strategy is different because they cater to the public. But rolex is still the number one watch brand in the world based off sheer market share and arguably among most watch nerds as well. I just wish Omega would listen more to their fans instead of doing things sort of at random with designs and what not. Its my favorite watch brand even still... But I wish they would size down some of their more popular watches and listen to their fans more.
Also as a side note, Tudor did release the Pelagos 39 randomly at the end of summer 2022 and it was still one of the most hyped watches of 2022 I would guess. So I don't think you need to release watches at the same time as everyone for it to be successful, it just actually has to be a watch your fan base wants. As cool as the world timer is, I just would guess it is not what anyone really wants or was asking for. Even non watch nerds. End rant.
Couple of key points you may wish to explore. Did you know Manufacturers participating in watches and wonders are barred from releasing anything in a specific duration prior to the show. That also contributes to the release when everyone is looking idea. But after they can release whenever they want and I personally like getting stuff from the brands more than one time per year.