CrossFit's Communication Breakdown
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- Опубликовано: 30 июл 2024
- In this video, we discuss CrossFit's recent communication issues, specifically focusing on the shocking news that Sean Woodland, the iconic voice of the CrossFit Games for over 12 years, was not retained for the 2024 event. We delve into the lack of notification and courtesy, examining the broader implications for the organization. We highlight the need for improved communication strategies, effective media utilization, and transparency to regain community trust. Join us as we unpack what went wrong and how CrossFit can fix these systemic issues.
00:00 Introduction: CrossFit's Communication Issues
00:18 Shocking News: Sean Woodland's Departure
00:30 The Importance of Sean Woodland to CrossFit
01:12 CrossFit's Communication Failures
03:17 Speculations and Repercussions
04:47 Lack of Media Strategy
05:26 Solutions and Recommendations 
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*This* is what constructive criticism sounds like. Well done.
Thanks for watching!
I appreciate how concise & clear your videos are. John Wooley, the voice of reason.
Glad you like them!
Of all the questionable actions by crossfit in the recent years, this one has made me the angriest. Their youtube streams of the games every year have been so plagued with snafus they look like they were produced by high school drama troupes, but Sean was ALWAYS a class act and made it worth the time to stick around. I'm saddened and outraged by this decision, but I agree with you, they have done 0 to control the narrative as well.
I disagree. High School Drama troupes are more organized 😂
Crossfit went a different route, they kicked the well established guy to the curb for someone new that will work for 50%-75% less. Its the only way to make a non profitable company look good on paper so they can inflate their numbers to sell in the next few years.
This is devastating news and a terrible decision.
CF has been on mission to screw up CF for so long. We're all getting sick of telling this organisation how theyre screwing up. They've already screwed up moving the games (to the sun), most of the open announcements were a shitshow, the quarters obviously went tits up and the American semis couldnt fill a single row of seats and now get rid of the voice of the sport. Nobody at HQ has the best intetests of the sport at heart.
Well said John. I think issues like this will continue to serve as roadblocks to CrossFit being legitmized and recognized as a professional sport. Whether these internal termination stories, or inconsistencies in application of standards and rules during competitions, the company seems to be in a perpetual cycle of self-sabotage with no clear direction to remedy it.
Agreed although I don’t know if it’s self sabotage or just a lack of self awareness
@@constantlyvariedconversations great point.
This is a great video. I think everyone has their own opinions of who the "best" commentators are (i was a huge fan of Jason and Adrian when they did a live stream was it last year?), but thats also just my personality and how i engage with CrossFit. I also really enjoy Adrian and Sean, or even Adrian and Lauren. I think part of why it matters that it was Sean - at least for me - is because (like John said), Sean is just behind so many memories we all have of watching/engaging with the sport. I have used CrossFit to support my healing from childhood trauma and literally have had dreams where Sean is calling my workout for me.
Thanks for watching!
You NAILED IT, John. Bravo.
Thank you!!!
Thank you for this! Very well said.
Thanks for watching!
Wow! So well said!
Thank you!
Is CF in such dire straights behind the scenes that they feel they don’t have time or resources to be intentional with their messaging?
Very well said!
Thank you!
Well thought out John!! I hope someone at HQ is listening.
Thank you!
Yes, you might be wrong or making a guess, but this is what happens when you don't communicate properly with the people involved. They left themselves open or this time of criticism time and time again.
Perfectly said
CFHQ compounded the self-inflicted wound by not even paying tribute to THE one guy who GIFTED the sport through his body of work. Instead, Don TEXTED Sean hours after the news broke. Fail.
CrossFit HQ could f&$k up a free lunch. Gimme back the original CrossFit! What cluster f&$k!
I’ll take a free lunch please 😂
Take me back in time to the 2016 Games and you’re on!
Are you using some technology to make it look like you’re looking at the camera?
That CF still don't understands that it is a media company, build on fitness; has always pondered me. As european, not being used to a sport directly owned by a firm, I blame financial greed for this fault, but even if so, how can these constant communication screw ups be considered as adding value of the buisness??
The screwups definitely aren't helping! Thanks for watching!
More
More what 😂
@@constantlyvariedconversations everything
lol content There's not enough Sunday is a great day bc I'm just waiting for Tdc week in review and Hiller response
More of these too! Really enjoying these chats, thank you! @@constantlyvariedconversations
@@_hannbeethank you!
CrossFit is becoming a joke. When will rogue just completely take over and start their own programming and affiliate gyms??
It's almost like HQ WANTS hyrox to take over
I think they foolishly want to compete with Hyrox but Hyrox couldn’t afford CF without more investors being involved i suspect
The way it was done is appalling
Agreed
In reality, communication from CFHQ has been awful since they scrapped their own media team back in 2018! This is simply another instance of the company shooting itself in the foot, and aggravating large portions of the community.
There are no consequences ! Life is change !
All actions have consequences
@@constantlyvariedconversations consequences are a matter of interpretation of the word . That means that whatever your programming influence of life has been, will be interpreted in line with said programming . Which means you think a certain way so therefore you are predisposed to think according to those dictates . We are all biased .
Sean will be missed. Chase is great but Adrian still has a lot of work to do. He's not very engaging to listen to and just rambles.
I hope they do great. Seans a hard act to follow
.....from a business perspective...
throwback to Sean lol
IT IS FINANCIAL! It is ALL FINANCIAL!! They are not making an announcement because it is financial!
How can you continue to point at a MOUNTAIN of evidence and play naive … it undermines your credibility. Their strategy is to not say anything in hopes of drawing as little attention to their actions as possible and to avoid outright admitting their motivations. It is the same reason they signed an NDA for the NSCA lawsuit. There is no way you are this nabe.
Well for one, unlike you I wouldn’t say something to be true without 100% certainty so if anything it improves my credibility not undermines it. Secondly Im not naive or uneducated in finance considering I quite literally do it for a living.
Cutting costs, ready for sale. But there's a way to stand up, communicate, and honour the history of your sport. And then there's this. I am gutted for Sean. And us.
A reputable voice, not Dave's weekly review!!!!!
@@constantlyvariedconversations I said "play naive" and "there is no way you are this naive." not the same as saying you are naive. In every single one of your interviews, you assume that Private Equity has some reason other than increasing profits by cutting costs and increasing fees. Throughout this entire video you continually pretend like you don't know the reason that they did this or that the issue is communication and not that PE is maximizing profits by cutting costs and increasing fees in preparation to sell to some new investor who will do the same especially if affiliates just roll over. Anyone paying attention knows that PE is preparing to sell. In the interview that you did with Emily Kaplan, you stated that PE is in cost cutting mode in preparation to sell. Is this definitely why they dropped Sean Woodland, no... not definitely, but it certainly fits the ongoing pattern. The difference is given their pattern of behavior and lack of communication I see no reason to not assume this while you for some reason want to ignore the long and consistent pattern and pretend like the issue is communication.
I have been sick of him for the past two years !
Sorry, that sounds cruel . I meant that his bias to favor certain athletes was obvious and annoying . He seems to be a wonderful person but I need to say that people in the social spaces have a need for change often . ❤️🙏🏾🙌🏾👍🏽😊
*change , often .
Personally I was ready for a change… respect to him, but I never thought of him as untouchable.
New announcer? Sure. I could absolutely get on board. But Chase? Sure, great OG guy but not an upgrade. Not even a lateral move in my opinion. Sounds like a cost savings play considering Chase is already on the payroll. Sacrificing quality once again.
I agree definitely cost saving. CrossFit Games needs to hit a serious home run this year with viewership and hype or putting on these band-aids will only delay the inevitable…
Agreed no one is untouchable but he was also due the respect of a phone call in advance. Appreciate you watching.