How Great Culture Happens with Adam Grant and Dan Coyle

How does great culture happen? How do you build it in your group, or strengthen a culture that needs fixing? New York Times bestselling author Daniel Coyle spent four years researching high-performance groups, going inside many of the best-performing cultures on the planet-Pixar, the San Antonio Spurs, SEAL Team Six-in search of an answer to these questions. And here's what he found: We've been thinking about culture the wrong way.
We all know that crafting culture is, by far, the most important thing you do as a leader, but our traditional conception of culture as a soft skill, vague and mysterious, isn't how things really work. Beneath the surface, there exists a deep grammar of human cohesion: critical signals that ignite and sustain connection and cooperation. Creating great culture isn't magic-it's a leadership skill you and your group can learn.
That skill comes down to delivering three simple, powerful signals:
1. You Are Safe (belonging, connection, and identity)
2. We Share Risk (vulnerability, trust, and cooperation)
3. This Is Our Purpose (stories, goals, and values)
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[@kadudzinski]

It's extremlely interesting to listen those two great minds in a conversation!