Their heritage stopped 40 years ago when they initially folded. I guess folding again is the honourable thing to do. Pay their homage and respects and all.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchive Somehow I doubt what is annoying people about this rebrand is the reframing for a new audience; rather it is clichéd, tropey nature of the approach that basically talks down to the general population whatever about the target audience. That said, I do agree that really there are other things to be worried about. All this DEI nonsense is fading out and from 2025 onwards it won't be tolerated by the American public anymore because of Trump and his followers. If it stops being respected in the US then it's not long for the rest of the western world.
The same… persons who have been supporting the film, gaming and comic book industries for the past fifteen or so years. They’re referred to as The Modern Audience (with thanks to Critical Drinker).
The tragic thing here is that workers will lose their jobs because of this nonsense, while the diversely able individuals responsible for pooping this garbage won't.
58 year old white man here, I buy new cars in the Jaguar, Land Rover range. Or I used to. A company who gets their demographic so utterly wrong cannot be trusted to produce a quality product. What on earth are they thinking??!! There's no way I want to be associated with this nonsense!
It's honestly probable that they're trying to get DEI funding from institutional investors and the like to prop them up through their current financial problems. That's a pretty common pattern. Get in to financial trouble, go searching for loans, find the only offers come with the Faustian bargain of implementing DEI, then finish going down the drain anyway.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
After playing woke bingo with that marketing guy who shoved every woke word he could into that speech, I noticed one thing he didn’t include was the word car. I don’t think he realizes yet he is meant to be marketing cars.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
It's as much the brainwashed followers as it is the big boys pulling the strings of CEOs of large companies to push a rather bizarre agenda. All the NGOs are at this cr*p by infiltrating governments and big business. A 'do this for globalist brownie points' kind of arrangement,quite peculiar.
Except people will loose their living-hood and life savings in many cases. Nothing to laugh about here... Destroying people's lives like this by negligence should be a criminal offense. I'm sure it wouldn't be hard to prove that the person responsible had no qualifications or merit to be at the position he was, wasn't it for box ticking... The person who hired him even worse negligence, and the person who saw and approved all of this the biggest. I don't blame this woke person as much as I blame the evil "higher ups" that not only allowed for all of this, but also approved and enabled this undeserving privileged woketards to be able to destroy lives like this.
A neighbour of mine actually works in design for JLR in Coventry - he's a great bloke, but - (and I promise I'm not making this up...) - when I mentioned the ad and the ghastly new logo to him yesterday, he first thought that their traditional emblem was "a leopard" (!) - then when I pointed out that the animal is a jaguar, he replied: "Oh, yes - the prancing cat" - and I had to point out that he was mixing up Jaguar's "Leaping Cat" with Ferrari's famous "Prancing Horse". Sad really...
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
Completely bizarre decision by them. But when you see the 'creative director' it all becomes clear. He's been allowed to bring his own personal identity politics into his job and they've just let him.
Idk what they were thinking honestly, identity politics aside, they've gone from something special, with history and meaning, to a generic forgettable logo that would look more at home on fake designer handbags
@durgan5668 They shouldn't be. We civilised their country. Gave them our language, railways ports Airports, universities infrastructure, their legal system. And the billions they've had in foreign aid. Also there's thousands of the bloody things over here ,and believe me they're filthy
The first of the "United Colors"-campaigns was launched in 1989, that's like prehistory to young 20something or early 30's weirdos carving their way in marketing now. Not that that is in any way an excuse for an ad like this, but still.
@@phonecallsarejustoverquali1556 What's sad is so many young people think the whole diversity thing is something new and urgent and don't realize we've been doing it for like, well practically forever for most people alive today.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
This advert will become a textbook case in business school, along with Gerald Ratner. You’re right Leo, Tata Jaguar has a new meaning. Jaguar isn’t pining for the fyords, it’s nailed to its perch, it is deceased, it has ceased to be.
This has nothing to do with Jaguar's once fine heritage and everything to do with spineless board members surrendering to a bunch of self interested, over entitled weirdos who've made this country a sad joke.
I told my sister "I told you so" 8 yrs ago. I told her to "get a degree in engineering - you dont have to be good, they are gonna hire you because you're a woman."
I would love to be in the boardroom when they drag these fools in and the board demands to know what the hell is the meaning of this trash. Love to see the looks on these woke executives when they're told, " Your all fired." Only up side to this is down, down, down.
If I was watching that for the first time, I would be thinking, "Ah, my mistake, it must be another firm calling themselves Jaguar". It's like one of those really weird perfume adverts 🤣
That Jaguar 'guy' made me laugh. How you could be brainwashed that badly, not to just throw up on the podium, is how out of touch with reality they truly are. Sell cars, not fanaticism.
This will be a classic example,taught in business schools, of how ideology can destroy well established brands in almost an instant. Well done, Jaguar. And goodbye.
😅 most of us noticed quite some time ago. Takes a while for those not paying attention. Or those that don't want to look till it being waved in their faces.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchive So is none of my business.....having an opinion......but it is all of your business having an opinion on my one.......can you even see the contradiction? Also, it is my business as ads are created to elicit reactions and that was my genuine reaction: I thought that they were selling poncey perfume.........and that is non of your business..........😆
@@TheAdArchivethen they shouldn't be surprised if the majority of the audience/buyers don't like it or want to buy a Jaguar. I thought it was a paint ad. Didn't think much of it but then I see the Jaguar......
It looks like there selling dildos not jags 😂😂😂 I’m sure they have just about destroyed there mid life crisis market as who wants to be seen as in with this lot 😂
When they're "on the ropes", I wonder if management set out to sabotage the company with a bad campaign; rather than take responsibility for their own failings.
Give them time, Clarksons busy pissing off the government, Hammond is in a hole somewhere, and May is busy with his toys, it's xmas, how could they not have an opinion on that crap, wouldn't get on the cool board,,
I will try and keep the memory of Jaguar alive when I tell my grandkids of the great British brand of cars we used to produce in this country but is now gone!
The actors are presented as bizarre manequins. The african lady(?) is under a very blue light and accompanied by text about living vivid. They haven't humanized people. They've fetishized. Unless this is their design team or a collection of proud Jaguar owners, these people are literal props selected for their traits. What is supposedly interesting about these people? Well, they don't say anything. Most of them aren't allowed to emote. They're ideas of what makes a person sickeningly interesting. If people are just people then you could presumably be a 7-foot-tall trans person and still have a boring personality. Taking photographs of African people doesn't make you a wonderful person. Leni Riefenstahl had a book entitled 'Mein Afrika'. Nothing was forgiven. This just seems like the kind of thing where Jaguar gets boycotted by the right AND gets complaints from HR that they've made their staff with African heritage uncomfortable.
I can just hear the meeting for this now. "We're really struggling financially, chaps. Anybody got any ideas?" "... implement DEI and bankrupt ourselves in a shower of rainbow vomit?" "BRILLIANT! Let's get right on it!"
An old bloke on my street had a Daimler Double-six Vanden Plas. Twelve cylinders, 5.3 litres. I'd stop and listen to it drive by. Something in my childhood just died.
You are making a false assumption that the marketing department is somehow different than the rest of the company. You've had two generations of increasingly leftist control over the education system, Hollywood, media, colleges, etc. This isn't just limited to the marketing department, it's any worker under 35 or so with a degree.
I awoke in a panic this morning from a terrifying nightmare in which the Church of England Bishops had partnered with the Paris Olympics Opening Ceremony Committee to produce a car advert.
If I could find a restorable XKE in Western, NY I'd spend the remaining years of my life restoring it and enjoying it. By far the pinnacle of the marriage of art and auto. Unfortunately, like most British autos, not the most reliable car on the lot.
Who ever comes up with these asinine commercials and gets paid thousands for such stupidity is beyond me !! This commercial represents a narrow minded minority of individuals who live in a fantasy world but reality is and will be AROUND THE CORNER!!! DOES JAGUAR REALLY BELIEVE THAT THEIR LOYAL CUSTOMER BASE WILL ACCEPT THAT CRAP ? Are they desperate and afraid of going under ?…. We’ll keep this crap up and THEY WILL!
The image at 1:09 is disgusting. Is that what humanity will look like in the future? What an ugly display of biodegradable material. Makes one want to vomit.
100 years of brand heritage destroyed in seconds
I feel like all the old guys that used to be obsessed with their jag are now setting it on fire 😂
It’s DEI baby
Even a higher fall than with Bud Light. There it were only 30 (?) years.
Their heritage stopped 40 years ago when they initially folded. I guess folding again is the honourable thing to do. Pay their homage and respects and all.
It’s a metaphor for the West: thousands of years of history destroyed by left wing ideology
Woke is cancer and Jaguar has Stage 4!
I like that quote, I'm stealing it but I'll quote you as a wise man.
Their trans mission has made them non buynary.
😵💫🤣
@@noelgibson5956 ♥♥♥♥♥
@@noelgibson5956stealing this ❤
Exactly 💯
The strap line for Jaguar used to be 'Grace, Space and Pace'. It's now 'Woke, Broke and up in Smoke'.
Brilliant!
🤣🤣🤣🤣Thank you.👍
Strap-on, more like.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchive Somehow I doubt what is annoying people about this rebrand is the reframing for a new audience; rather it is clichéd, tropey nature of the approach that basically talks down to the general population whatever about the target audience. That said, I do agree that really there are other things to be worried about. All this DEI nonsense is fading out and from 2025 onwards it won't be tolerated by the American public anymore because of Trump and his followers. If it stops being respected in the US then it's not long for the rest of the western world.
When a company has 15 DEI groups, shareholders might as well set their stocks on fire. Sad.
Sorry to see a once revered British brand sullied by a freak show.
India
You mean the ONCE proud British automobile industry - all brands controlled by non British owners.
I'm a white old man and buy new jags but not anymore, sick of this woke crap.
I don't believe you.
I believe you
Why in God's name are they STILL hiring these Marx-ists?
I don’t believe anything anymore 😵💫 I am moving into the future, the future where nobody is talented but can still brag about being special
@@guywilletts2804 Who cares whether you believe him? Jaguars sales charts will soon prove him right.
Who the fuck is going to buy a Jaguar now?
They’re already on the road to nowhere with their suicidal all EV line up and shit reliability.
Elton John
The same… persons who have been supporting the film, gaming and comic book industries for the past fifteen or so years.
They’re referred to as The Modern Audience (with thanks to Critical Drinker).
Dylan Mulvaney
Soy’s….. providing the Jag they want to buy can run on piss and is made of recycled biodegradable wood.
The tragic thing here is that workers will lose their jobs because of this nonsense, while the diversely able individuals responsible for pooping this garbage won't.
John "Two Jags" Prestcott died on the same day that Jaguar killed itself.
I actually think everyone will lose their jobs.
@@alanjm1234 Spot on. A company struggling to survive should be trying to please the few fans they have, not offending them. Get woke, go broke.
*Let's just take a moment to LOOK AT THE POSITIVES*
At least they'll then be spared the humiliation of being associated with THIS 🙄
@@Farweasel. My educated guess is that workers would be more worried about being able to put food on the table.
"Copy nothing"
Literally embodies the corporate message slop we have seen for the past ten years
I hate everything Mr. Sparkle had to say..
58 year old white man here, I buy new cars in the Jaguar, Land Rover range. Or I used to. A company who gets their demographic so utterly wrong cannot be trusted to produce a quality product. What on earth are they thinking??!! There's no way I want to be
associated with this nonsense!
John "Two Jags" Prestcott died on the same day as Jaguar committed suicide.
@@FredScuttle456I wonder if seeing this advert finished him off?
wy the need to say you are white? I imagine you are gonna be very upset when you find out Jaguar is owned by an Indian company
«What on earth are they thinking??!!» That's the problem. They aren't.
@@TheAdArchive 1. He knows. It was in the commercial.
2. DEI opposes & demonizes whites - particularly males.
More books, less TikTok, sport.
Jaguar willing to suicide itself for DEI and ESG scores. Go Woke Go Broke 🦄🌈👋👋👋👋👋👋😉
It's honestly probable that they're trying to get DEI funding from institutional investors and the like to prop them up through their current financial problems. That's a pretty common pattern. Get in to financial trouble, go searching for loans, find the only offers come with the Faustian bargain of implementing DEI, then finish going down the drain anyway.
In Jaguar's case it seems to be "Go broke, go woke"
A XMAS NUMBER ONE on its way to MADNESS with a change to the lyrics !
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
It’s all the work of the small hats at Blackrock!
DRAGUAR is what they’ll be known as going forward.
Very good
And until now the pussy was the car, not the ‘man’ driving it.
No Faguar
The tranny used to say PRND but after the re-brand it says LGBT.
or Fagular
Jaguar's selling point has largely been as a status symbol. Now they seem to be screaming, "You can also be a mess!"
After playing woke bingo with that marketing guy who shoved every woke word he could into that speech, I noticed one thing he didn’t include was the word car. I don’t think he realizes yet he is meant to be marketing cars.
As soon as I heard the "guy" from jaguar speaking i concluded exactly what was wrong with the company.
He looks like he's in the business of fucking everything up 😂
they/then wasn't even wearing a bra.
100%.
There are 10 year old girls who know more about cars than pronoun boi there.
A gay guy talking word salad is not a good look.
Decades building the brand, 30 seconds to utterly destroy it.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchiveit’s a ridiculously crap advert insults the integrity of many potential buyers , who will now look elsewhere !
the archetypal Ratner moment!
@@TheAdArchive Your take is pathetic.
X1000000000
'Authentic self' i want to throw up
its time they had a seat at the table in order to speak to power etc
@@SimonLloydGuitar there's a reason you can't be your "authentic self" at work
It's a shame that Jaguar don't put as much effort into making reliable cars as they do in making advertising.
The advert is nearly as creepy as the recent Virgin Atlantic 'we fly weirdos' campaign.
Their "we drive weirdo's" campaign.
So this is where Bud Lights marketing team ended up.
You have to laugh at the exec’s, scared into a massive change by kids who know sod all about business, chasing an audience that doesn’t exist.
It's as much the brainwashed followers as it is the big boys pulling the strings of CEOs of large companies to push a rather bizarre agenda. All the NGOs are at this cr*p by infiltrating governments and big business. A 'do this for globalist brownie points' kind of arrangement,quite peculiar.
So True!! 👏 👏
Not really surprised that the marketing exec giving the speech is a young American.
Except people will loose their living-hood and life savings in many cases. Nothing to laugh about here...
Destroying people's lives like this by negligence should be a criminal offense.
I'm sure it wouldn't be hard to prove that the person responsible had no qualifications or merit to be at the position he was, wasn't it for box ticking...
The person who hired him even worse negligence, and the person who saw and approved all of this the biggest.
I don't blame this woke person as much as I blame the evil "higher ups" that not only allowed for all of this, but also approved and enabled this undeserving privileged woketards to be able to destroy lives like this.
'Trendsetters' embracing a deranged ideology about a week after America handed it its death sentence.
I think seeing this ad is what finished off poor old Two Jags. RIP John 🙏
Ironic eh.
I thought that myself
@@fooman65 I want to hear what Jeremy Clarkson thinks of this advert.
@@FredScuttle456 i'm sure we'll know before long.
I can imagine that for a Jaguar lover, seeing this ad can be fatal.
Leo Kearse is the only person I can hear news from without wanting to open my wrists instead of the curtains and put cigarettes out on myself.
A neighbour of mine actually works in design for JLR in Coventry - he's a great bloke, but - (and I promise I'm not making this up...) - when I mentioned the ad and the ghastly new logo to him yesterday, he first thought that their traditional emblem was "a leopard" (!) - then when I pointed out that the animal is a jaguar, he replied: "Oh, yes - the prancing cat" - and I had to point out that he was mixing up Jaguar's "Leaping Cat" with Ferrari's famous "Prancing Horse". Sad really...
I’m sorry but your post had me 🤣🤣🤣😊
My neighbour has a jag. I’m going to enjoy informing him he’s now gay.
Buy him a pair of those daft headlight eyelashes. 🤣
Gimp mask, butt plug and mesh vest for Xmas then.
Stick on flesh lights.
🤣
There always were gay people driving Jaguars but only since yesterday they have to be ashamed about it.
That ad is the epitome of an 'Utter load of Wank'..nauseatingly awful.
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchive Thank you for that patronising load of Wank,I got a wry chuckle out of it.
Still. A. Knob.
@jimgavin1726 Still. A. Knob.
Is that the author of the seminal book 'Onanism in modern Media',and it's follow up 'The messy Results'..😉
@@TheAdArchive I assume you produced that pile of shit...
Completely bizarre decision by them. But when you see the 'creative director' it all becomes clear. He's been allowed to bring his own personal identity politics into his job and they've just let him.
@@RaveyDavey pathetic isn’t it 🦄🌈🤢🤮💩👋👋👋👋👋👋👋👋
This
Idk what they were thinking honestly, identity politics aside, they've gone from something special, with history and meaning, to a generic forgettable logo that would look more at home on fake designer handbags
Brilliantly said Mr K, every word ⭐️⭐️⭐️⭐️⭐️
I lolled, I cried, I watched in disbelief as another British Icon passed away🐆 🏴🇬🇧
Jaguar CEO "and this will help us sell cars?"
DEI team "cars?"
It was his Idea, look at him!
I bet when he got the job he didn't know what the company actually does.
They're going into the buttplug market, perhaps?
😂😂😂
An Indian company own it. They've employed a gay creative director (American) and now it's finished.
DEI so easily becomes DIE in the corporate world.
India still pissed off about that whole British Empire thing, aren't they?
Biggest mistake any company can make.
@durgan5668 They shouldn't be. We civilised their country. Gave them our language, railways ports Airports, universities infrastructure, their legal system. And the billions they've had in foreign aid. Also there's thousands of the bloody things over here ,and believe me they're filthy
Maybe it was by design
We've gone from Jaguar to Faguar.
😂
Like it😂
Draguar
Hire the best person , based upon ability and merit ...nothing else.
I read a previous comment saying he was embarrassed driving his jaguar now. I felt sorry for him lol
You have to ask, who is the most stupid, the one who dreamt it up or the person who authorised its release.
asks the guy who STILL confuses deliberate destruction with stupidity
It's a Benetton ad from the 90s. How original. The only thing missing is Benetton's child sex exploitation.
It's the first in a series of ads. Give them a minute. They'll get to the kids.
But they forgot the afterbirth 😊😊
The first of the "United Colors"-campaigns was launched in 1989, that's like prehistory to young 20something or early 30's weirdos carving their way in marketing now. Not that that is in any way an excuse for an ad like this, but still.
It is from the same playbook, Creating controversy to gain publicity. Exactly what Benetton was doing with their united colours ads back in the day.
@@phonecallsarejustoverquali1556 What's sad is so many young people think the whole diversity thing is something new and urgent and don't realize we've been doing it for like, well practically forever for most people alive today.
What madness by Jaguar, to bring about its own demise like this.
Relax, the brand is already dead
Sad, I used to love Jaguar 😢
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
They're getting rid of all their ICE cars anyway
Just like Bud Light, Harley Davison and Jack Daniels too.
Brilliant....this is an accurate and very funny analysis of Jaguar's confused priorities.
This may be your best takedown yet, Leo! Fucking brilliant!
This advert will become a textbook case in business school, along with Gerald Ratner. You’re right Leo, Tata Jaguar has a new meaning. Jaguar isn’t pining for the fyords, it’s nailed to its perch, it is deceased, it has ceased to be.
Jaguar:”DEI and woke is the future!”
Jaguar:”Kamala won, right?”
😂😂
Boom! 🔥
@@Aetherling 🤣😂🤣😂
Talk about being on the wrong side of history. The pushback against this trans/woke madness is just warming up!
Looks like the HR department has taken over the company
Said other people on other forums before you. Copy and paste ftw. 🙄
@KurtLang-tt4kv well it triggered you, ya little pussy
@@KurtLang-tt4kv whatever, kid
@@WhatIsItReallyAbout Hey, you do you. I’m not a ‘kid’ any more than you are original.
@@KurtLang-tt4kv whatever you say, kid
This has nothing to do with Jaguar's once fine heritage and everything to do with spineless board members surrendering to a bunch of self interested, over entitled weirdos who've made this country a sad joke.
Marks n Spencer’s have joined them now! 0:26
And Boots the chemist
Oh well, another one bites the dust
I told my sister "I told you so" 8 yrs ago. I told her to "get a degree in engineering - you dont have to be good, they are gonna hire you because you're a woman."
I would love to be in the boardroom when they drag these fools in and the board demands to know what the hell is the meaning of this trash. Love to see the looks on these woke executives when they're told, " Your all fired." Only up side to this is down, down, down.
If I was watching that for the first time, I would be thinking, "Ah, my mistake, it must be another firm calling themselves Jaguar". It's like one of those really weird perfume adverts 🤣
That Jaguar 'guy' made me laugh. How you could be brainwashed that badly, not to just throw up on the podium, is how out of touch with reality they truly are. Sell cars, not fanaticism.
He's a raving ginger beer.
He clearly bats for the other team himself
This will be a classic example,taught in business schools, of how ideology can destroy well established brands in almost an instant. Well done, Jaguar. And goodbye.
Oh god that speech had nothing to do with cars .
Amazing isn’t it ? What a lot of total nonsense .
Yes, but he must be commended for using every preposterous cliche in the woke dictionary
What a complete and utter disaster. When is someone going to notice the emperor isn’t wearing any clothes.
😅 most of us noticed quite some time ago. Takes a while for those not paying attention. Or those that don't want to look till it being waved in their faces.
The advert is an insult to all those who work at Jaguar
PS well done for standing up to Josh on GB News tonight, it's about time mate
I thought it was an advert for a poncey perfume..........😀
Look, it's not a great rebrand, and it feels like the last throws of a brand that is struggling for relevancy - but it's none of your business. Advertising largely is in a mess, with very few great ads any more, but if the business has a strategy leave them to it, it's none of your business if they are trying to reframe for a new audience.
@@TheAdArchive Knob
@@TheAdArchive So is none of my business.....having an opinion......but it is all of your business having an opinion on my one.......can you even see the contradiction? Also, it is my business as ads are created to elicit reactions and that was my genuine reaction: I thought that they were selling poncey perfume.........and that is non of your business..........😆
That will come as part of the ‘tool’ kit.
@@TheAdArchivethen they shouldn't be surprised if the majority of the audience/buyers don't like it or want to buy a Jaguar. I thought it was a paint ad. Didn't think much of it but then I see the Jaguar......
If you DEI, your brand is going to DIE !
RIP Jaguar. 🙏😢
It looks like there selling dildos not jags 😂😂😂 I’m sure they have just about destroyed there mid life crisis market as who wants to be seen as in with this lot 😂
Second hand ones no doubt !!
Old guys used to buy them to feel sexy, now women are just going to think these guys are gay 😂
Do the dildos they are selling leak oil?
Will form part of the toolkit from now on
When they're "on the ropes", I wonder if management set out to sabotage the company with a bad campaign; rather than take responsibility for their own failings.
You PRANGED them, Kearse!!
Leo knocking it out of the park as usual. Brilliantly put.
They literally shout out their focus is DEI.
You can't make this shit up, South Park couldn't parody this because they wouldn't need to 😆
I wish Clarkson May and Hammond could comment on this !
Give them time, Clarksons busy pissing off the government, Hammond is in a hole somewhere, and May is busy with his toys, it's xmas, how could they not have an opinion on that crap, wouldn't get on the cool board,,
Oh they will, they will...
Never trust anyone who says they are "passionate" about anything. They are bs'ing
I will try and keep the memory of Jaguar alive when I tell my grandkids of the great British brand of cars we used to produce in this country but is now gone!
Bloody hell. I am thankful that at least we have Leo to make this funny. I used to like that brand.
Hold my bud light.
😂😂😂
😅😅😅👌
😂😂😂 Excellent.
Are you going into Boots?
You'd think they'd have learned from this Bud Lite adverts
The ad looks like it was shot in an asylum, thanks to the bizarre-looking actors. Maybe they're targeting that market for their cars?
Drug addled 80's nostalgiacs - New Order True faith video ruclips.net/video/mfI1S0PKJR8/видео.html
The actors are presented as bizarre manequins. The african lady(?) is under a very blue light and accompanied by text about living vivid. They haven't humanized people. They've fetishized. Unless this is their design team or a collection of proud Jaguar owners, these people are literal props selected for their traits. What is supposedly interesting about these people? Well, they don't say anything. Most of them aren't allowed to emote. They're ideas of what makes a person sickeningly interesting. If people are just people then you could presumably be a 7-foot-tall trans person and still have a boring personality. Taking photographs of African people doesn't make you a wonderful person. Leni Riefenstahl had a book entitled 'Mein Afrika'. Nothing was forgiven.
This just seems like the kind of thing where Jaguar gets boycotted by the right AND gets complaints from HR that they've made their staff with African heritage uncomfortable.
it looks like an undergraduate project
Bloody DEI. It’s finished so many careers of good people
Thanks for including the Aladdin Sane album cover. That cheered me up ..... a bit
From Jag to drag.🤦🏻♂️
I can just hear the meeting for this now.
"We're really struggling financially, chaps. Anybody got any ideas?"
"... implement DEI and bankrupt ourselves in a shower of rainbow vomit?"
"BRILLIANT! Let's get right on it!"
the guy at the back (who gets thrown out the sixth floor window): 'Show our cars looking cool while going fast...'
An old bloke on my street had a Daimler Double-six Vanden Plas.
Twelve cylinders, 5.3 litres.
I'd stop and listen to it drive by. Something in my childhood just died.
I almost bought a Jaguar, but came to my senses. PHEW!
"Delete ordinary", they just deleted all the ordinary people who buy their cars!
Firms don't realize that their own woko marketingdepartments are dangerous for them these days.
You are making a false assumption that the marketing department is somehow different than the rest of the company. You've had two generations of increasingly leftist control over the education system, Hollywood, media, colleges, etc. This isn't just limited to the marketing department, it's any worker under 35 or so with a degree.
Advertising is extremely ideologically suicidally fanatical though. (Also conspiring to destroy X and GBNews eg.)
Hoping someone will reveal why.
thought it was an advert for Boots
Hold on a minute The guy with the see through vest works for Jaguar ?
😂
They are totally fooked .
I awoke in a panic this morning from a terrifying nightmare in which the Church of England Bishops had partnered with the Paris Olympics Opening Ceremony Committee to produce a car advert.
Gimme a 60s Jaguar E type anyday over this lot
If I could find a restorable XKE in Western, NY I'd spend the remaining years of my life restoring it and enjoying it. By far the pinnacle of the marriage of art and auto. Unfortunately, like most British autos, not the most reliable car on the lot.
That's fighting talk, sir!
glad to see someone else point out its completely unoriginal woke corpo drivel
"Hey, motorists!!! Are you weird and fruity?" - Talk about a niche market. 🤣
"Are you an artsy reject that can't afford any car, let alone a higher-end one?" Talk about no market.
The ad didn’t even show a Jaguar. If I didn’t already know it was a car company, I would never know from the ad.
Thank God I can't afford a Jag. I'm running out of companies to boycott!
Jaguar nailed the advert with sir Ben Kingsley, Mark Strong & Tom Hiddleston.
This conversation is over......& so is Jaguar!
Those whom the Gods would destroy... they first drive mad.
The brand manager just confessed to murdering Jaguar.
Anyone else getting Telly tubbies vibes from it?
Who ever comes up with these asinine commercials and gets paid thousands for such stupidity is beyond me !! This commercial represents a narrow minded minority of individuals who live in a fantasy world but reality is and will be AROUND THE CORNER!!! DOES JAGUAR REALLY BELIEVE THAT THEIR LOYAL CUSTOMER BASE WILL ACCEPT THAT CRAP ? Are they desperate and afraid of going under ?…. We’ll keep this crap up and THEY WILL!
Sold my Jag shares before company goes bust.
No, you didn't have any.
@@johncallow22that’s what I thought 😂😂😂
The advert does work. I am looking to buy a car. It reminds me not to buy a Jaguar.
As if you would have actually bought that crappy overpriced bs 😂
Was there nobody in the boardroom brave enough to stand up and point out this ad is commercial suicide? It appears not.
Someone was probably thinking it, group psychology can lead to damage if not aware of it
The blank zombie look is just so inspiring and cool.
The only sign of cars is the spare tire found around the yellow one. 🤣 Well done.
Sir William Lyons would be so proud of seeing what his beloved company has become. Sheesh.
The advert, the logotype and the icon all look like part of a student project.
By a highschooler at most
The new logo looks like it would fit nice on a Butt Plug. The arseholes are taking over the world.
What an absolutely HORRID HORRID advert. Best laugh…….not even a car in sight!
The image at 1:09 is disgusting. Is that what humanity will look like in the future? What an ugly display of biodegradable material. Makes one want to vomit.
It's a freak show alright. I'm surprised they didn't include those people with the skin diseases that are so popular on certain websites.
Somebody call the WWF, Jaguars about to go extinct!
Jaguar? Jag you were, more like
Lol they literally did the Stonetoss meme.
"Are you sure this will help us sell burgers?"
"...burgers?"