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Magna Steyr also produces the Mercedes-Benz G-Class, BMW 5 Series, BMW Z4 and theToyota GR Supra. Not exactly the tin pot company you imply. I think the E Pace failure is wholly down to Jaguar management.
Bud Light was major sponsor when Jaguar (Tom Walkinshaw Racing North America) raced in IMSA GTP, but not from 1988 (when Jaguar started to compete in IMSA GTP), it started from 1991 and finished in 1993 because it was last year of IMSA GTP and Lights category in IMSA and Jaguar IMSA GTP program as well.
The situation for Bud was way worse, they had a top product, for Jaguar it's the total opposite, the brand was dying, they never sold so few cars.... so in that cas I think bad press was good, hundreds of millions of people just heard about Jaguar again....
@@manu.yt25 ,I do agree, Jaguar wanted to Bud Light to sponsor Jaguar Tom Walkinshaw Racing in Sportscar World Championship in 1992. (Jaguar won both driver and manufacturer crown in 1991), after Silk Cut sponsorship with Silk Cut had ended, but for some reason deal with Bud Light fell thru, and Jaguar withdrew from Sportscar World Championship due to rising costs prior to 1992. Still, it didnt affected Bud Light sponsorship with IMSA GTP Jaguar (Tom Walkinshaw Racing) team in 1992, so Jaguar raced pair of Jaguar XJR-14 (XJR-12 for long distance races) wearing Bud Light colours.
You're missing the point. The ad is not targeted at fat old golf club Gammons who are seen as the traditional buyers of Jags. By actively triggering them, they've managed to simultaneously distance themselves from those people while opening the way to an anti-Gammon audience. It's absolute genius.
That's the point. It's a re-brand! Jaguars are mostly driven by 50+ year old men like Jeremy Clarkson. EV's are not aimed at this demographic. At this moment EV's are primarily aimed at people who just want a better vehicle regardless of how it's powered. A large proportion of the older generation of current Jag owners won't even try an EV.
Jaguar is finished. This fool unfortunately will learn the hard way. He’s basically nailed the coffin closed! Another Woke idiot that just doesn’t get it.
I think he worked for Jaguar for 30 years. I listened to an interview and this virtue signalling is no surprise, it's top down not a rogue marketing department.
Jaguar was once 'the' car to admire and dream of owing. I was one of these young lads wishing and hoping that one day, I could afford to own a Jaguar. Just look at them now! Of my goodness. The woke airheads are overwhelming in the ridiculous ad. Crazy, crazy Jaguar. RIP their once proud brand.
Once cars like Jaguar did have a good reputation as marvels of engineering but that was when they were mainly handmade but now the cars mass produced by the big companies are much better because with the large use of robots they have set a much higher standard .The only thing a lot of the luxury brands still have is 'snob' value . There will ways be people who want a car that costs a lot to buy to show off and remind people how successful they are. There are plenty of other products that come to mind Rolex watches that have become more of a jewelry item and womens designer handbags costings thousands.
Second hand prices for Jaguar was bad enough before............this will be the 6inch nail that seals it ! Stunning disregard for their past customers.
It’s Jaguar that is vile hatred and intolerance, not the main stream of population. These woke culture that is divisive and intolerance towards a majority peoples.
The only car I used to say I loved, though I couldn't afford one, was Jaguar. Pure style. Thank you to the new marketing team for releasing me from this desire.
The Jaguar Boss’s should be FIRED!!! All that clothing crap and Diversity but NO vehicles in different colors nor NO Vehicles showing a diverse race of Individuals driving the cars….THIS WAS A TOTAL FAIL!! I thought if was a Fashion preview🤣😂🤣👎🏾👎🏾
Interesting is the wordplay: if you read jag backwards, you get gaj-u-r, "gay you are". Strange. But just like the word "gay", it used to mean just "happy".
Historical daily share price chart and data for Anheuser-Busch since 2009 adjusted for splits and dividends. The latest closing stock price for Anheuser-Busch as of November 25, 2024 is 55.04. The all-time high Anheuser-Busch stock closing price was 113.14 on September 28, 2016. The Anheuser-Busch 52-week high stock price is 67.49, which is 22.6% above the current share price. The Anheuser-Busch 52-week low stock price is 54.51, which is 1% below the current share price. The average Anheuser-Busch stock price for the last 52 weeks is 61.88.
Is he related to the Bud Light person? There maybe a connection. He is taking the Jaquar brand into the trash. Why not just keep away from those issues. The idiot is suppose to be selling cars.
I'm pretty sure Bud Light does not agree with the argument that there is no such thing as bad publicity, especially when you are selling sports cars! Who would want to pay for a de-fanged and nuttered jaguar with lacquered claws!?
I am still almost speechless, but not quite. Even before I saw the ad I saw the new logo, and thought this must be an April fools joke. No such luck, then I saw the ad and I thought I must be on another planet! When I was a teenager a long long time ago I had an after school job bringing in the trout fishing boats for all the 'posh' poms at Chew Valley lakes. Amongst the guests were famous people like Sir Richard Lyons and Frankie Vaughn. They both had Mark 10 Jags and I used to just druel over them when loading their 'catch' into the boot.. The smell of real leather, the front sloping grill, the mascot, the red color exterior that seemed all the rage in those days, etc. Images of Stirling Moss, the list goes on. Now, this!! Give me strength.
So... woke millionaires, nay, billionaires are the new target demographic for Jaguar? And how many of them exist, in the minds of Jaguar executives? And in reality?
Jaguars ad is pure genius. They turned a company that was irrelevant into a conversation point with millions of people commenting, including Elon Musk.
The real genius is that they don't have a car to sell, and they just made all their current customers ex-customers, while transitioning to appeal to a new demographic who won't buy their cars. The genius of this 4-D chess move is such that they're going to go out of business. I give them less than 1 year.
absolutely bizarre, they are on a rapid downward slope if they think they can be profitable making purely upper end luxury cars. Look at Land Rover - they abandoned the Defender market by making a crazy high priced new model and now Grenadier have taken that market slot. 5 years if they are lucky.
liberal is not the same as left. left is working class, you would expect more working class themes in a leftist ad campaign, it would be about specs and performance and practicality; not vague artistic social norm-bending ones. you could absolutely be liberal and right; the french royal court that got guillotined was ideologically right (favouring aristocratic/wealth owner) and also socially liberal.
The typical Jaguar customer is the kind of person that will dislike this image the most. The demographic most sympathetic to this branding are the people with less money and not able to afford a Jaguar. This will torch their sales numbers. If this was an advert for paint it would fit better.
BTW, I don't understand why they don't make sporty convertibles like their classics that are so beloved. And they got rid of that cool hood ornament. I just don't get it...
The rebrand is unbelievably stupid along with the CEO’s response. The JLR internal memo also threatened staff with disciplinary action if they had a different opinion on the rebrand… truly awful behaviour by the company. Guess what I think of the brand?
What do I think - far left wokies ensuring they don't hear any uncomfortable differing opinions. They are going to crash and burn, just like the Democrats, who still don't know where they went wrong. Yeah, it was the voters fault. And the legacy buyers fault when they disappear after being told by jaGUar to fugg off.
Perhaps the marketing team did achieve their goal with their controversial approach, perhaps think outside the square! Not a Jag fan but to me this worked and attracted attention, meaning that everyone is talking about it, in a good or a bad way!
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The CEO needs to accept masculine men ,something he isn't
I heard on another RUclips channel 800 people were involved in this sickening Jag ad
Magna Steyr also produces the Mercedes-Benz G-Class, BMW 5 Series, BMW Z4 and theToyota GR Supra. Not exactly the tin pot company you imply. I think the E Pace failure is wholly down to Jaguar management.
Bud Light is happy that they no longer hold the record for the worst marketing.
I thought it was a joke, maybe SNL skit..
I don't know that weirdo they had in the commercial is hard to top!
Bud Light was major sponsor when Jaguar (Tom Walkinshaw Racing North America) raced in IMSA GTP, but not from 1988 (when Jaguar started to compete in IMSA GTP), it started from 1991 and finished in 1993 because it was last year of IMSA GTP and Lights category in IMSA and Jaguar IMSA GTP program as well.
The situation for Bud was way worse, they had a top product, for Jaguar it's the total opposite, the brand was dying, they never sold so few cars.... so in that cas I think bad press was good, hundreds of millions of people just heard about Jaguar again....
@@manu.yt25 ,I do agree, Jaguar wanted to Bud Light to sponsor Jaguar Tom Walkinshaw Racing in Sportscar World Championship in 1992. (Jaguar won both driver and manufacturer crown in 1991), after Silk Cut sponsorship with Silk Cut had ended, but for some reason deal with Bud Light fell thru, and Jaguar withdrew from Sportscar World Championship due to rising costs prior to 1992. Still, it didnt affected Bud Light sponsorship with IMSA GTP Jaguar (Tom Walkinshaw Racing) team in 1992, so Jaguar raced pair of Jaguar XJR-14 (XJR-12 for long distance races) wearing Bud Light colours.
It was the dumbest ad of all time. It literally turned away Jaguar buyers.
You're missing the point. The ad is not targeted at fat old golf club Gammons who are seen as the traditional buyers of Jags. By actively triggering them, they've managed to simultaneously distance themselves from those people while opening the way to an anti-Gammon audience. It's absolute genius.
No one has been buying Jags anyway. It has been dying
That's the point. It's a re-brand!
Jaguars are mostly driven by 50+ year old men like Jeremy Clarkson.
EV's are not aimed at this demographic. At this moment EV's are primarily aimed at people who just want a better vehicle regardless of how it's powered. A large proportion of the older generation of current Jag owners won't even try an EV.
Are there any left?
@@TheRealRobG agreed.
My 12yo granddaughter thought it was an ad for deodorant.
My daughter thought it was an ad for toilet brushes 😂😂
I haven't seen it but I'm sure it certainly stinks :p@@dietmarwolf79
She was right!
If I didn't know better I would think it was an ad for crayon colored rain gear 🤷
The ad will be more appropriate even if it features jaguars painted with colors.
Maybe Jaguar is "coming out" with a new "cross-over"?
Well done 😅
😂😂😂
LGBTI or whatever . We all have to guess 😮
Let me guess. Trans-portation, right?
I am definitely hateful and intolerant towards awful woke ads
Exactly. They throw around those same generic buzz words again and again. They no longer mean anything.
Exactly. Enough is enough. Get lost with all your woke ads !
Jaguar identifies as bankrupt……..
This is factually incorrect. JLR is in reasonable financial health from what I can see.
It's pronouns are were and was.
😂😂😂
You guys got them 😂😂😂
Jaguar will be out of business within 3 years, and that’s being generous.
Along with Tesla auto.
Jaguar is finished. This fool unfortunately will learn the hard way. He’s basically nailed the coffin closed! Another Woke idiot that just doesn’t get it.
@@davidpearn5925 Ya, having the world's top selling car, of any type, is terrible.
Depends on what Tata decides.
@@davidpearn5925 NPC quote of the day.
The Jag CEO is looking for a new job.
Where do they get these idiots from?
L😂L
I think he worked for Jaguar for 30 years. I listened to an interview and this virtue signalling is no surprise, it's top down not a rogue marketing department.
The majority of the board probably thinks like him, so how would he get fired?
From the woke clown school…🤡🤡🤡
@@davidhancock91 unions aren't public enemy, health, education and pharmaceuticals are affordable. Americans don't understand anything not American.
The advert is another Bud Light moment. The boss is a woke gobaloon.
It does not matter Jag will not be around in five years!
I don’t see how they make it this long 😂
U r so right 😂
Depends on how much Tata wants to keep it alive.
5? I'll give it 2.
pity. It was so cool until the silly people took over.
"Hold my budwiser".... -jaguar
Jaguar was once 'the' car to admire and dream of owing. I was one of these young lads wishing and hoping that one day, I could afford to own a Jaguar. Just look at them now! Of my goodness. The woke airheads are overwhelming in the ridiculous ad. Crazy, crazy Jaguar. RIP their once proud brand.
Once cars like Jaguar did have a good reputation as marvels of engineering but that was when they were mainly handmade but now the cars mass produced by the big companies are much better because with the large use of robots they have set a much higher standard .The only thing a lot of the luxury brands still have is 'snob' value .
There will ways be people who want a car that costs a lot to buy to show off and remind people how successful they are. There are plenty of other products that come to mind Rolex watches that have become more of a jewelry item and womens designer handbags costings thousands.
Same here. Loved the torc and smoothness. And now I ride an electric competitor, delivering the same for half the price.
Second hand prices for Jaguar was bad enough before............this will be the 6inch nail that seals it !
Stunning disregard for their past customers.
Vile hate? Nahh, vile stupidity.
It's stunning and brave for Jaguar to reposition their brand for 1% of humanity. I wish them well in their bold strategy.
1%? You're being generous 😂
Yep but does nothing for the brand not to position themselves as a premium car manufacturer
It’s Jaguar that is vile hatred and intolerance, not the main stream of population. These woke culture that is divisive and intolerance towards a majority peoples.
The only car I used to say I loved, though I couldn't afford one, was Jaguar. Pure style. Thank you to the new marketing team for releasing me from this desire.
That advertisement reminds me of the Olympics opening ceremony last summer. Same crowd?
Same, Woke, crowd. It's all about the gender agenda. What, selling cars?
Can't agree more. "Inclusivity", they said. But it is more like art and ads are now equivalent to LGBTQ.
New brand. DraGuar
🤣
It's Jwagwaahr.
TransJag
Nice homophobia
Will the CEO have to answer to the Indian owner Tata Motors? Or is Tata okay with this?
TaTa hasn't said anything so they must be ok with it
Had the same question. Cannot imagine that the Tata people are happy with this b/s.
Excellent question!
They probably want jaguar to be independent but this is not a good idea
maybe the flop will give the owner the justification to fire the CEO who they might not like anyway, so they’re not too mad…
I rather walk then buy a jaguar, absolute mockery. Good luck go woke go broke
The Jaguar Boss’s should be FIRED!!! All that clothing crap and Diversity but NO vehicles in different colors nor NO Vehicles showing a diverse race of Individuals driving the cars….THIS WAS A TOTAL FAIL!! I thought if was a Fashion preview🤣😂🤣👎🏾👎🏾
I knew that legalizing mushrooms was a bad idea. Well, this is what happens! The crazy thing is that the ad firm was probably paid millions.
Yes, millions if you include Elon’s contribution imploring them to contract with Jaguar 😂
It's genius, so much publicity. when you're at a stage you sell 0 cars, you can't go below.
I own two Jags and think it's all disgusting. Good thing I live in Texas though, I would probably be put in jail for saying that in the UK
Yes, you would. EU rasia does not tolerate any wrong think.
@@JohnSmith-ux3tt Most people would say they're the ones engaging in the "Wrong Think"
You can say that in the UK..relax. I've heard that in Texas you can't say that you're an atheist?
Glad to see Musk has a sense of humor
Heaven forbid company execs should respect their customers.
Irrelevant..... No car.....No customers!
They/them Jaguar.
Interesting is the wordplay: if you read jag backwards, you get gaj-u-r, "gay you are". Strange. But just like the word "gay", it used to mean just "happy".
Were/ was.
This is woke, not about the car but some stupid delusions about a group of people, the advert is not worth any penny. It is a disgrace of the car
Jaguar is Bud Light and will test how many years they can survive without sales
So Bud light still around Bubba.. yeah.. they are ae and will be.. not everyone is a weirdo.. most people don't think like you... thank god
Historical daily share price chart and data for Anheuser-Busch since 2009 adjusted for splits and dividends. The latest closing stock price for Anheuser-Busch as of November 25, 2024 is 55.04.
The all-time high Anheuser-Busch stock closing price was 113.14 on September 28, 2016.
The Anheuser-Busch 52-week high stock price is 67.49, which is 22.6% above the current share price.
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The average Anheuser-Busch stock price for the last 52 weeks is 61.88.
The main difference is that Bud Light was the market leader, they had everything to lose.
Is bud light an American IQ status ?.
No matter how good their car will look, No one with money will want to be associated with this teaser.
I will never buy Land Rovers again. Purchased 6 in my life, but no more. Speak with my business. Riduliculas...The CEO is rather wacky...
That "brand manager" in his little sparkly jacket and see through blouse is the epitome of everything wrong with "woke".
The people this ad appeals to still live in their mother’s basement.
Can't see them selling many in Saudi Arabia.
Same mistake as Ubisoft. Jaguar has now alienated 50% of their potential customers. Goodbye Jaguar.
And alienated 90% of their existing customers.
Alienated 99% of their customers, apart gay woke maybe.
They are doomed..
These are the actions of someone trying to drive a once great brand into the ground.
Problem is the director is a one trick pony who bullied his way into a top job with threats of "....phobic" labels.
They love throwing around those same generic buzzwords. EVERYONE is a "phobe"
Is he related to the Bud Light person? There maybe a connection. He is taking the Jaquar brand into the trash. Why not just keep away from those issues. The idiot is suppose to be selling cars.
They screwed the pooch!
Jumped the shark
Their pooch got screwed sure...but they like it that way.
Jaguar should introduce a model with a large Bud Lite can on top.
They did in IMSA GTP back in the day with XJR-12, XJR-14, XJR-16 with some success (race victories).
Elon should decline the invitation with the excuse that he doesn't own an appropriate outfit 😂
He does. Ever seem him donning a cowboy hat and pilots? Same quality!
😅😅😅
The Benetton of our day.
I'm pretty sure Bud Light does not agree with the argument that there is no such thing as bad publicity, especially when you are selling sports cars! Who would want to pay for a de-fanged and nuttered jaguar with lacquered claws!?
CEO rides the Hershey highway , so what did we expect
This is a brilliant advert.....for Bentley's !!
Since this debacle, Bentley would be my new chosen aspiration brand!
I am still almost speechless, but not quite. Even before I saw the ad I saw the new logo, and thought this must be an April fools joke. No such luck, then I saw the ad and I thought I must be on another planet! When I was a teenager a long long time ago I had an after school job bringing in the trout fishing boats for all the 'posh' poms at Chew Valley lakes. Amongst the guests were famous people like Sir Richard Lyons and Frankie Vaughn. They both had Mark 10 Jags and I used to just druel over them when loading their 'catch' into the boot.. The smell of real leather, the front sloping grill, the mascot, the red color exterior that seemed all the rage in those days, etc. Images of Stirling Moss, the list goes on. Now, this!! Give me strength.
What a freak show. Putting black people in every ad isn’t enough for them
So... woke millionaires, nay, billionaires are the new target demographic for Jaguar? And how many of them exist, in the minds of Jaguar executives? And in reality?
They paid multi-million dollars for this joke so called"Ad" ?
Jaguars ad is pure genius. They turned a company that was irrelevant into a conversation point with millions of people commenting, including Elon Musk.
Perhaps, but that's only gonna work for them if it results in sales. Which ..... I kinda doubt 😉
Exactly. Genius
The real genius is that they don't have a car to sell, and they just made all their current customers ex-customers, while transitioning to appeal to a new demographic who won't buy their cars. The genius of this 4-D chess move is such that they're going to go out of business. I give them less than 1 year.
Smells of desperation 😂
@rolandblock2530 they are desperate. Company hasn't made a profit in decade's
The CEO is only angry because his boss phoned him and started off with WTF...
And did you say Selling EVs is a good thing...😂😂😂😂😂
“Pace, grace and space” replaced with “woke, wank and wonton self destruction”. They really have shat the blanket … 🤦🏻♂️
People was just posted a classic question: dud where is my car?
A $300K EV without FSD, the depth of human stupidity never ceases to amaze me😂
How is this WOKE? It is just stupid!
"Woke" doesn't mean anything anymore, except maybe as a universal catch-all term for whatever it is that cultural conservatives don't like right now.
it's both
Woke has always been hard to define, but if this is it , you are clearly right. It is hard to see anyone buying a Jag because of this ad.
@robertkirchner7981 Dude what? This is literally the definition of woke, it doesn't get woker than that ad lmao
You obviously missed the negros in the video. How the asian dude in yellow outfit got in there only a racist would know.
wacky? more like wokey. they should release Jaguare e-Woke
absolutely bizarre, they are on a rapid downward slope if they think they can be profitable making purely upper end luxury cars. Look at Land Rover - they abandoned the Defender market by making a crazy high priced new model and now Grenadier have taken that market slot. 5 years if they are lucky.
Blaming and accusing their potential customers is another mistake.
Ironic that they accuse others of being intolerant when they are completely intolerant of anyone who disagrees with them!
I wouldn't be surprised if He shorted the stock the day before this add was released.
Jaguar’s ad is just a clown show
When people order Uber and specify they don’t want Jaguar, Mr CEO will get the point
They'll be given their marching orders for sure, left left,left,left,left, left. Definitely no right in their march.
liberal is not the same as left. left is working class, you would expect more working class themes in a leftist ad campaign, it would be about specs and performance and practicality; not vague artistic social norm-bending ones. you could absolutely be liberal and right; the french royal court that got guillotined was ideologically right (favouring aristocratic/wealth owner) and also socially liberal.
@nurainiarsad7395 I'm going to assume you have not heard Rawdon Glover' rhetoric then.
The ponce doesn't have a right side.
Easily catching fire?
They should have rebranded it to “matchbox”…
"Any publicity is good publicity?" Kevin Spacey might disagree.
This change has helped me to evolve, for the first time in my life I do NOT want a Jag
The typical Jaguar customer is the kind of person that will dislike this image the most.
The demographic most sympathetic to this branding are the people with less money and not able to afford a Jaguar.
This will torch their sales numbers.
If this was an advert for paint it would fit better.
They don't have any sales numbers. That's why they're reinventing themselves
I call BS on any marketing is good marketing. It's not true.
The CEO must be ashamed of himself and resign.
No, he's a PROUD GAY!
BTW, I don't understand why they don't make sporty convertibles like their classics that are so beloved. And they got rid of that cool hood ornament. I just don't get it...
worst ad i have ever seen
The rebrand is unbelievably stupid along with the CEO’s response. The JLR internal memo also threatened staff with disciplinary action if they had a different opinion on the rebrand… truly awful behaviour by the company. Guess what I think of the brand?
What do I think - far left wokies ensuring they don't hear any uncomfortable differing opinions. They are going to crash and burn, just like the Democrats, who still don't know where they went wrong.
Yeah, it was the voters fault. And the legacy buyers fault when they disappear after being told by jaGUar to fugg off.
Same as me, I suspect!
Perhaps the marketing team did achieve their goal with their controversial approach, perhaps think outside the square! Not a Jag fan but to me this worked and attracted attention, meaning that everyone is talking about it, in a good or a bad way!
Not much of a market for EV’s too.
Jaguars now only belong in the wild ---> NOT in a garage.
I woke up to the fact that I am broke
Jag won. They got you all talking about them and taking notice. There is no bad publicity when you are down on the ground already
But I won't be buying one of their ghey EVs. Will you? If so, what colour will you get it in - pink, crimson, yellow or orange?
The logo is fine. The commercial is pathetic. Go woke Go broke Bye Bye 🐆 Jaguar
Have you seen your new 🌈 *"Super **#WOKE** commercial"* 🌈 🤦🏼
Nice to see they got Mugatu out of retirement.
Better ask the jaguar Boss if he has joined WEF or Bilderberg meetings in the past?
What did that Jag advert impel me to buy? - A ticket to Australia and a kangaroo to talk to.
You did well holding in the laughter there, its bloody hilarious!
Rawdon YOU ARE FIRED!!!!
What they have done to the Brand should be Criminal !!
Rawdon Glover, is that his real name or is he taking the piss???
I watched that rebranding commercial and thought: "There's a fashion brand called Jaguar?"
They, in '26, will also be selling an 8 cylinder XJS, along with a XJS EV.
But least the ads is controversial, and stylish. Unlike Lucid, boring as hell
that's what Waymo currently uses for their driverless fleet
Being honest is not "vile hatred & intolerance". He needs an intervention session.
All the people involved with making and publishing it should have their photos and names published!
Has any company ever been successful by insulting and offending its customers and potential customers?
Sky News Australia has a report about "The Real Cost of Net Zero".
Sold my f type r. Fun while it lasted. Turns out I sold it just in time.
Soon as i hear the complaning karens claiming "woke" i know they're off base without a path.😅😅😅
A Jaguar is like a Bentley but lower, rounder, and clad in 5mm steel. If a Jaguar doesn't look like that, it's not a Jaguar.