Are Advantage+ Audiences the Future of Targeting?
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- Опубликовано: 20 июл 2024
- What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far.
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00:00: Introduction to Facebook's Advantage+ Audiences
00:30: Understanding Advantage+ Audiences and Al in Targeting
01:40: Meta's Performance Claims for Advantage+ Audiences
02:50: Comparing Advantage+ with Other Campaign Types
04:50: User Feedback Request on Advantage+ Shopping Campaigns
06:30: Setting up Advantage+ Audiences: A How-To Guide
09:10: Comparing Advantage+ Audiences to Broad Targeting
10:10: Prospective Efficacy of Advantage+ Audiences
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Very informative and exciting my guy! Well done!
Appreciate it!
All of our Advantage + audiences out performed our custom audiences. Believe the hype!
Heck yeah!
What's your product?
We've seen Advantage+ audiences work for all kinds of products across the board... from dog collars to food products! We would recommend trying it and see if it works for you!
Thanks for the breakdown!
Of course! First whack at higher productions YT! :)
What if i need to make different campaigns for different niches in the same page? which previous ad exactly this AI will use ? previous ad for the same post id or page at all ?
Thanks! Would you recommend using A+ audience with suggestion interests for a brand new pixel?
Absolutely :)
I just came across your video and its very helpful
🙏
Hey Alley , really nice video! I was wondering if I could help you edit your videos and also make a highly engaging Thumbnail which will help your video to reach to a wider audience .
We already have an editor, thanks for the offer, though!
can we run the advantages plus shopping campaign in the initial face, or should we need a any purchase history before running advantage Plus shopping compagain?
We have seen Advantage+ campaigns work on accounts new and old! You should try it and see if it works for you!
other question... I plan to test Advantage+ Audience.. for the audience suggestion, is it ok if I stack several Lookalike within the same adset ?
yes you can stack lookalikes!
can we run the Advantage+ through new add account ??
Yes! We’ve seen A+ campaigns work well in brand new accounts to seasoned accounts!
I sell high end furniture products to Indonesia (most of my client are rich people coming from Jakarta and Bali). When I use Advantage+ Shopping campaign I get a lot of spam messages, comments and spaming orders (from poor people living in countryside). Any solution? Would it better for me to focus on normal campaign using Advantage+ Audience (for better control) ? ANy suggestion?
Unfortunately this may be hard to prevent. Our recommendation would honestly just be to ignore it if the campaign is producing results.
You shouldn't be using Meta ads for the type of product you sell. People will only buy furniture when it's needed. Which means, It's not the type of product someone can easily consider for purchase (such as fashion products).
I can explain further but I am not sure If Ecommerce Alley will like it.
@alexidornigie4599 we work with high end furniture brands and don’t have an issue. Facebooks machine learning is incredible at placing products in front of people who are actively looking for stuff.
In the past, we’d say “Google is for intent based stuff”, but now Meta does it exceedingly well. 👌
@@TheEcommerceAlley Google still remains the best for intent based product or service.
There are 2 reasons why someone would need a set of furniture.
1. They are moving into a new home or space.
2. If they feel their current furniture set is old and they need to change it.
It is difficult to get a "Buy it now" customer when it comes to products like furniture.
There is an exception though.
And the exception is; If the furniture type are regular garden tables / chairs, or an hammock hanging chair, you could easily get customers for such furniture through Facebook ad (especially if you have an organic video content showing a use case)
But, when you have a set of couch designated for living rooms or a royal bed that cost thousands of dollars, Facebook ad will fail. If you try to be stubborn, you will spend more money than you will make.
You might want to prove smart by going in with an engagement campaign objective type of Ad rather than a conversion (in other to stay in people's face once or multiple times per day)..... however, If you do that, the question is, are you sure people will remember your handle or come looking for you on Facebook as soon as they are ready to buy???
In my experience, the best way to succeed in the world of advertising is by studying / understanding human behavior and how people think.
Thanks for responding to my comment. I appreciate you.
@@TheEcommerceAlley Google still remains the best for intent based product or service.
There are 2 reasons why someone would need a set of furniture.
1. They are moving into a new home or space.
2. If they feel their current furniture set is old and they need to change it.
It is difficult to get a "Buy it now" customer when it comes to products like furniture.
There is an exception though.
And the exception is; If the furniture type are regular garden tables / chairs, or an hammock hanging chair, you could easily get customers for such furniture through Facebook ad (especially if you have an organic video content showing a use case)
But, when you have a set of couch designated for living rooms or a royal bed that cost thousands of dollars, Facebook ad will fail. If you try to be stubborn, you will spend more money than you will make.
You might want to prove smart by going in with an engagement campaign objective type of Ad rather than a conversion (in other to stay in people's face once or multiple times per day)..... however, If you do that, the question is, are you sure people will remember your handle or come looking for you on Facebook as soon as they are ready to buy???
In my experience, the best way to succeed in the world of advertising is by studying / understanding human behavior and how people think.
Thanks for responding to my comment. I appreciate you.
So, in short, to "Advantage+ Audience" or not to "Advantage+ Audience"?
To test!
its really doesn't made any difference, even less effective, already wasted dollers and regret for that.
How does it stack against other targeting?
Bro actually A+A is targeting better than me, i think my job will takeover by AI soon, Bye
😂 it just frees you up to do other things and scale faster!
@@TheEcommerceAlley While i creating ads my manager specify me about the audience to target... I listen to him carefully and run ads with A+A.. i don't really Target to anyone.. but i optimise content in ads with other ai tools and with creative designs
.
.. i hope this part also soon takeover by ai... May be in future we can run ads by just prompting... The only job is to add money to the account