NWA "Bowling Shoe" Livery Introduction via the Northwest Airlines News Network March 1989

This video introduced the Landor and Associates 1989 NWA Corporate Branding program, commonly called the "Bowling Shoe" livery. Senior NWA executives are interviewed discussing the new branding, along with a fascinating review of the design elements with the Landor staff.

[@capchemist]

Please continue to post this great content. The sun will never set on Northwest Airlines!

[@NovaScotiaKevin]

I never knew the logo had a W in it until now. Blew my mind.

[@clarencetaylor7455]

Me too