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NWA Video History
Добавлен 7 янв 2020
Northwest Airlines employee and marketing communications from the 80's and 90's
Introduction of Northwest Airlines "Look To Us" 1986 advertising campaign.
This was presented internally at a Northwest Airlines sales meeting in the fall of 1986 during the roll-out of the Republic Airlines/Northwest Orient Airlines merger. It is a detailed explanation of the "Look to us" advertising campaign, post-merger, where the word "orient" is dropped from NWA's logo.
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Видео
NWA "Bowling Shoe" Livery Introduction via the Northwest Airlines News Network March 1989
Просмотров 4,2 тыс.4 года назад
This video introduced the Landor and Associates 1989 NWA Corporate Branding program, commonly called the "Bowling Shoe" livery. Senior NWA executives are interviewed discussing the new branding, along with a fascinating review of the design elements with the Landor staff.
I never knew the logo had a W in it until now. Blew my mind.
Me too
素晴らしい発音ですね。全てリスニングが出来ました。涙が溢れます😭。
The marketing EVP was not at *all* a comfortable speaker. God that was awkward. Haha.
People Who Know Go Northwest Orient
9:26 song
The airline with hubs in Minneapolis, Detroit, and Memphis. Or as it was euphemistically called, "snow town, motown, and no town."
How did they lose sight of this? When I flew with them while it was still Northwest Orient, it was a fantastic airline! When they dropped the “Orient” and just became known as “Northwest”, service went down. I noticed shortly after, they came out with bowling shoe livery.
This is really excellent content. Subscribed and hit the 🔔.
Please continue to post this great content. The sun will never set on Northwest Airlines!
10:59 and 12:20 advertisement