Introduction of Northwest Airlines "Look To Us" 1986 advertising campaign.

This was presented internally at a Northwest Airlines sales meeting in the fall of 1986 during the roll-out of the Republic Airlines/Northwest Orient Airlines merger. It is a detailed explanation of the "Look to us" advertising campaign, post-merger, where the word "orient" is dropped from NWA's logo.

[@prestonlewis9877]

The airline with hubs in Minneapolis, Detroit, and Memphis. Or as it was euphemistically called, "snow town, motown, and no town."

[@user-eg9zi2is5q]

素晴らしい発音ですね。全てリスニングが出来ました。涙が溢れます😭。

[@lekoman]

The marketing EVP was not at *all* a comfortable speaker. God that was awkward. Haha.

[@locoHAWAIIANkane]

How did they lose sight of this? When I flew with them while it was still Northwest Orient, it was a fantastic airline! When they dropped the “Orient” and just became known as “Northwest”, service went down. I noticed shortly after, they came out with bowling shoe livery.

[@capchemist]

This is really excellent content. Subscribed and hit the 🔔.

[@richardnagarjunasuryaprase2010]

10:59 and 12:20 advertisement

[@richardnagarjunasuryaprase2010]

9:26 song

[@andywillett5809]

People Who Know Go Northwest Orient