Future of Marketplaces | SummitUp By Elevation | Episode 1

🚀 New podcast series alert!
We are excited to announce SummitUp, a fresh new series from Elevation where we discuss emerging themes and spaces in India’s startup ecosystem that we are deeply excited about and our thesis about how we see these opportunities shaping up over the coming years.
In each episode, Vishy V (Head of Marketing, Elevation) will be joined by the members of our investment teams who will break down the dynamics of big ideas and trends across sectors and provide insights that are actionable for founders and aspiring builders.
In the inaugural episode of SummitUp, we dive deep into the world of online marketplaces, a theme we’ve been deeply involved with since its earliest days in India. Amit Agarwal (Principal, Elevation) and Manish Advani (VP, Elevation) talk about our framework for identifying and creating bold and disruptive new marketplaces in India going forward. Through compelling case studies, they distill key insights from our observations of successful platform businesses globally and explore forward-looking themes in this space in India.
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00:00 - Coming up
00:58 - Intro
02:26 - What are marketplaces?
05:43 - India's Consumer Story
09:27 - Our Marketplace Framework
09:45 - Unique Supply
14:26 - New Target Audience
18:28 - Better Experience & Unique GTM
24:25 - Forward-looking Themes
26:48 - Pets
28:00 - Home & Home Decor
29:13 - Sports & Nutrition
29:55 - PropTech
32:00 - Grocery
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Twitter: / elevcap
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About Us
Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us.
Above. Beyond. Together.

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We have seen many 2 way marketplaces (Uber for traveller and driver). We have a few 3 way marketplaces (Swiggy for consumer, driver and restaurant). Will there be potential for multiple stakeholder marketplaces? Or having multiple suppliers is fundamentally against the flywheel theory of running a marketplace?