Why Bluefin Tuna Is So Expensive | So Expensive | Business Insider
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- Опубликовано: 23 ноя 2018
- A tuna once sold for $1.8 million, but you can get cans of tuna fish for less than $2 at the grocery store. So, what's the difference? Bluefin tuna can be very expensive depending on where you buy it and which part of the fish you are eating. We spoke with the chef at Shoji in New York, Derek Wilcox, to find out why the fish is so expensive.
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#BluefinTuna #Fish #BusinessInsider
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Why Bluefin Tuna Is So Expensive | So Expensive | Business Insider
0:48 I thought the screen split...
Same
*_p e r f e c t i o n_*
lmao the wall is lined up with the tuna
@Qreno no u is so funny 😂😂😂😂😂😂
😂😂
Id slap that tuna with a SUPREME tag and it'll be 5mil.
BISAYAWAAAA
Smart man
Nah we all about that Gucci
@@cartergraham2067 Kick it up a notch with that oscar de la renta. It makes Gucci look like the rich man's poor clothes.
Jack Sam you do know I was joking right
@@cartergraham2067 You do know the whole thread is a joke and I responded to your joke with a joke right?
The tuna graduated from Harvard law school, got married to his high school sweetheart, they had 3 children, his life savings and property ownership was far above and beyond anything previous generations had even seen, so it’s safe to say this “tuna had a good life”. Right up to him being caught and sold to the highest bidder.
Shut up
🤣🤣🤣
lmao
You forgot his 850 credit score lol
Lies again? BT SPORT
imagine becoming a millionaire just by catching a fish
The fishermen most likely only got a small cut because there are lots of middle men. But a good fish can still go between 5-20 thousand for a fishermen
The money would go to the government because that is how it works
@@westerboxgaming9006 the guy literally said in the video fisherman gets more of the money.
How about you don't comment on things you know nothing about?
@@jablinski40 the guy says in the video fisherman gets more of the money....watch the video next time
@@westerboxgaming9006 not if you catch it by yourself and sell it yourself
When a fish is worth more than your life savings
*More than yourself* 🌝
A. Ryan humans are worth around 45 million💀
You should see how much money human organs cost on the black market.
@@Lurod_ where'd you get that from?
blewyd human is worth 50000
I wonder if Bluefin Tuna know they taste better when they swim near Japan.
Fukushima radiation haha :)
And it must be prepared well
@@Spazik86 I was gonna say hiroshima/Nagasaki radiation but now I realise fukashima just adds that final other layer of radiation
A real answer is it's due to ph, salinity, diet, water temp and depth all contributing factors
GraafixzGaming final other layer of flavour lol
As a commercial bluefin tuna fisherman from Maine, I’ll have to say 20-40 a lb for the angler is only a dream now a days. Over the past few years I’d say the average has dropped from 15 down to as low as 5 a pound depending on market. Covid has definitely not helped, but managed to get 8 per on a 350 lbs dressed BFT. Great informative video. Wish more people knew about this market and where the fish come from.
This dude in the video was talking out his ass saying that you should, "only eat bluefin tuna from Japan or else you're are irresponsible". Bluefin Tuna in Japan has been on a 97% decline in just the past decade!
@@Name-jw4sj agree!
@@Name-jw4sj he was just talking about Pacific Bluefin. Maine is on the Atlantic
@@Name-jw4sj Maine's not on the Pacific. 😂
How does someone get into the industry?
When I was a teen and went deep sea fishing off the coast of Baja California I was the only one on the boat for the day that caught a bluefin. A few dozen yellowfin were caught. It wasn't a massive fish like these million dollar ones, but it was around 100lbs or so. Didn't realize how big a deal that was, but it tasted great.
I was a commercial fishermen in Alaska. From time to time I would get a bluefin tuna 150 pounds or less by chance. I had a waiting list from Japanese restaurants in anchorage for them. Not a lot of them around Alaska but when you got one, a good payday.
Michael Bryne Sr Interesting! Is it possible to be a millionaire just by fishing?
@@MrLeroyFox wouldnt be the easiest way
That's awesome man , i imagine the seas are rough in that area! Scary
Mr. Fox if you own a boat, than yes. Many of the towns in Alaska have some of the highest GDP per capita in the world because almost everyone there owns/works on a Fishing vessel. (Petersburg, Alaska specifically.)
Can I work with you ?
When I was a kid I always thought tuna were these tiny, sardine sized fish.
Lol same
Ikr
Aron Smith same
Same
I am not a kid and I thought the same up until I saw this video.
The Mexican bluefin fishery is also overlooked. Just outside of Tijuana they also raise bluefin in pens and feed them sardines until mature enough to harvest. Huge business for the people in that area.
Oh not at all, It's just that asians have taken over the f world in terms of business and industry.
Interesting
I would imagine its nowhere near wild bluefin unfortunately.
I spear Bluefin Tuna in South Australia around Kangaroo Island. It is the best eating fish overall in terms of all the different dishes you can prepare from it. And that marbled toro is the best sashimi of any fish. Very lucky to live somewhere that has an abundant supply!
Imagine if I was worth $400 a pound omg
Ikr *_That's to rich for my blood 😂_*
A human worth in it's fluid, material, and organ value is worth from 42 to 131 thousand dollars on average.
The numbers have a lot of range because you aren't allowed to sell organs but only donate them.
A human worth in its labor value is even more than its physical worth but has an even larger range of value in general.
bro you would be worth less than you are righ now
You would-be be worth 12 grand
Gave you a boost to 100 likes just cause.
Me randomly watching at 3am and work starts at 9am...
Le Nguyen “You will be all the more informed for your efforts, however you will be very sleepy the next day”.
-recent Mexican proverb
It's 3:05 am here
Life I live.
Commenting at 3 am and have college at 9 actually 😂😂😂😂
Le Nguyen me at 8am 😨
This has to be one of the most best video I've ever seen I love sushi and this explains a lot.
Toyota so far seems the only Japanese thing with a reasonable price !!
And Honda. Lol!
@@j.d.1506 yes relatively true !
Subaru! Matsuda! Mitsubishi! Nissan! Lexus!
*Laughs in Ramen*
If there’s a tuna bigger than than a man imagine what else there is in the ocean
Crabs the size of krakens
ur mum m8
I hear there’s whales
The reason they look bigger is because the people selling them are Asian.
@@oweeb5909 hahaha
fish from japan taste better because of the radiation
Not really, but hey fish in Japan is alot more healthier and delicious compared to the US🤷♂️.
@@ronwell25 the joke completely whiffed over your head
@@chigga1893 Oh how closed minded you are. Can't even look into your own society to see what's wrong with the meat industry.
Mmmmmmmmmm super-powery
@@chigga1893 horse sashimi is good
0:49 Ghorl this frame is so satisfying to look at it's so symmetrical!!
Who is here after the Nigerian fisherman caught the blue Marlin fish and eat it with his whole village only to find out it cost 1.2million dollars😁
I'm sorry, what?
wtf
Bless him, feeding whole village
and they all got mercury poisoning
ooff
Lvl 1 normal tuna vs lvl 35 bluefin tuna
*thats how mafia works*
hilarious and original
@@chayew4660 papa franku
You cursed dislike
@@RofinoMX Aw ;(
Oof
It’s because pacific blue fin tuna is at 3.3% of its unfished population. We have been over fishing the crap out of it. We got to stop over fishing
Nah. We just gotta learn to raise it in farms and just keep fishing the hell out of it.
@@burtonl7239 Wow that's a great idea! Why not do the same with sturgeons since they are endangered? Oh wait, we did. But guess what, they're still endangered and expensive as shit!
@@burtonl7239 Bluefin tuna are very difficult to farm raise
@@burtonl7239 You cannot raise in farms this kind of fish, they require constant movement, and are near the top of the food chain. It just isn't viable.
sha broussard almost anything, we cant change the weather
‘Oh waitt’
0:48 The fact the rooms are aligned perfectly makes this clip work better
Shit trippy as hell
That's so uncomfortable to look at, holy shit
sushi is my favorite food in the world but i haven't eaten it in two years (I try to eat it very rarely bc of overfishing, no hate if you eat it often its just the way I am) and my mouth was watering this WHOLE VIDEO. I could eat sushi every day and I dream of being able to eat fresh, perfectly made sushi from japan one day. Literally. I dream about eating sushi sometimes.
And the price will keep increasing as their population decreases
rhino horn much?
Donald trump and Rich piana dude just look at caviar. The fish that creates that expensive caviar is almost extinct. So because people like the taste so much and the demand is high. Price skyrockets because there isn’t much of the fish left
DMS Inc. no shit really????
@@texasgun2731 um yeah fishing more and then the fish will go extinct...
@Donald trump and Rich piana They are listed as endangered by several credible sources
0:48 i literally thought the screen was cut in half omg
Same but it’s just shading on one side
Wtf!
Intentional from videographer.
Same
Same hahahaha
Thank you for valuable post.
5:20 The way he cuts it right down the seam is amazing.
Me: *Watching an AC/DC concert.*
RUclips: Hey, um, wanna know why tuna is expensive?
Up next : the secret behind finding nemo
Jestin' Time next: *AC/DC vs Joseph Joestar subbed.*
Too bad he lost
Lmao i was watching „let there be rock by acdc“ and i got the same recommendation
Seems like everyone just agreed on making it so expensive.
yep, maybe I can sell my poo for that price too.
Auction...yeah that's pretty much it
market dictates the price, high demand and low offering also highly viariable in quality so good speciments go for a lot of money
@@DREIKVENONW tell me where to buy
Um that's how the market works.
Learned a lot. Thanks
0:49 bro... thats amazing
Fun fact: Otoro/Fatty tuna was the least desired in ancient Japan and red meat was the most desired. Now it’s flipped. Lesson is nothing makes sense
Probably because in ancient Japan red meat was rate and tuna was abundant. Now it is the opposite.
Lesson is that it's all bs and all these fashionable foods are created up
@@thechosenone1533 Also just has to do with the difference between ancient and modern diets. Protein used to be a lot more scarce than it is today. Would make sense that people would crave/desire protein rich food over other choices.
It actually does make sense. It was the least desired because it got bad fast because of the hight fat content so it wasn't worth buying because you couln't sell it fast enough, that's why the fishers left those parts over for the poor. Now they have the options to get the fish sold fast and can preserve it a bit longer, so now the actual taste matters, not how good you can preserve/sell it.
Lam took my lobster comment. Good on yah, mate!
So it’s the Wagyu of fish?
Yes
If Wagyu was extremely endangered then yeah.
Its the bluefin of tuna
No it’s the Kobe beef of fish
Dumb Productions Kobe is a type of Wagyu
Thanks for teaching me more about my favourite meat!
When he says you can taste “if the tuna had a good life, a happy life and swam a lot”...
You can. It’s like going down on a fine woman who eats well vs a trashy fast food heavy chick. There’s a difference in taste
it's true for any kind of meat.
Love the shot at 0:48
Micah Robinson and 5:59
Nah bugs me, as it Just isn't right
your observation is remarkable
Sneaky_Krait yeah it’s off to the left too much
This is like the Wagyu Beef of Tunas. Or is it just me?
Both are overpriced
R Barnhart then catch it
These are for elites, people who buy expensive food to feel they above others.
This is like Kobe beef
I tried some in Hawaii and it was amazing. If like to eat sashimi. The sushi chef said it was the the Kobe beef of fish
I think i had some bluefin once at a restaurant in Plano. It certainly tasted different from your garden variety canned albacore. I think it was the akumi red meat, since it was very red and very lean. Part of a sashimi set with an elaborate garnished ice display.
Unless it was really expensive it was probably yellowfin
Plano where?
@@prettycoolguy2850 orror o❤r
@@sacoto98 room 😂orr😂😂r 😂rr 😂😂r😂 😂rooooo😂or
Ortrrp😂rr😂rroo😂
Didn't know all that, got my tuna lesson for the day, good video
Don’t just end the video with “that’s really irresponsible.” You need to go on to explain WHY it is irresponsible to eat pacific tuna from elsewhere. You left the last sentence of your video as a parental chastisement, when it could have been a moment of realization .... “don’t do this......bc it is ruining the oceans.”
Just a comment on your phrasing.
The thing is, there wasn't anything more to say. I mean, he barely managed to say a couple of really weak arguments about why is bluefin tuna better than other variants. This whole video is a load of elitist crap.
Long comment
@@HoNewerth elitist crap lmao bluefin tastes better thats why it costs more.
The fish he’s cutting was “a Boston bluefin “ lmao
Because he doesn't know...
I wonder if it's the case of branding and perception. We done an experiment once. We bought 40 cheese egg tarts from this famous shop considered to be the tastiest cheese egg tart in the whole city. It's also quite pricey compared to it's contemporaries. Then we repackaged 20 of them to look's like it came from some cheap roadside stall. We brought it to our office and before long some people started to complain how the "cheap" tarts not taste as good, and how it lack this and that ingredients.
Of course, to the credit of the "famous" tart shop, there's also some who ask me where we bought the "cheap" tart because they say it's unusually good for being "cheap".
Of course.
Who will buy a 5000 $ purse without any known brand on it, for exemple ? Take a very good craftsman, who make a better and perfect purse, 100% handmade, but whithout any branding. Sell it at walmart, even at 50$ i'm not sure anybody will buy it.
Take the french wine. 50 years ago the best bottle weere sold for 200-300 $ (2022 dollars). Now it can go as high as 10 000 - 20 000 $.
All these products only serve one purpose, to show your money.
You are really fat rich ? show it with a 100k watch and a 1 000 000 $ car. Or serve a 20k $ bottle to your guest, if you want to be a sophisticated rich, with red tuna and caviar
You are not rich but still want to show you have more than the average joe ? buy 500$ sneakers and the last iphone.
Yes that’s because most people have poor taste and only go for ‘brands’
Bluefins are rare, well my father said that in Papua New Guinea where most of the vessels catch that bluefins can be found in any specific location. Though, bluefins should be catch by some different kind of vessels or seiners, Japanese are often found there catching fish that's what he said. He also said that a tuna caught traditional or with rods are highly expensive as damages and quality observed.
Derek is an OG. Faced discrimination during his training, had to work twice as hard through grueling Shokunin training, and made it out a chef. And then he brought it to the U.S. Respect
@T facts
He didn’t face discrimination. He just didn’t know the language or the culture and offended some people. He had to learn on his own. He said this himself in an interview.
Should make an anime about his story.
Japan is an extremely racist country after all.
@@noahleach7690 not towards a yt man, never towards a white man. In Japan people who face the most racims are black, Hispanic, South east asains, south asains etc.
When ODB was singing "Ohhhh baby I like it raw!!!!" on the old Wu-Tang tracks, he was totally singing about Blue Fin Tuna.
Wot
Not to sure about that...
Lol
I would say he was singing about not wearing rubbers.
@@OdinzEinherjar What's that over your head??
It's a bird!
No, it's a plane!
No wait, it's actually the joke
Lmao protect ya neck
"eating fish not specifically from japan is really irresponsible", Thats the most stupid thing ive heard and is the exact opposite of how it works.
Typical weeb.
Exactly. Japanese are known for over-fishing and not respecting international fishing rules. (they fish whales, which are banned from fishing everywhere in civilized world)
wait... he buys Boston Tuna, then says only Japan Tuna is responsible? I am mostly just confused.
@@Spazik86 Spazik86
do more research cuz Russia and Norway etc. are still allowed to do that.
And half of the countries in IWC agreed to the continuation of whale fishing.
@@TheLmack8 He specifically said Pacific blue fin tuna anywhere else is irresponsible, Tuna from Boston would be Atlantic Blue fin
Fascinating! What a beautiful majestic fish that deserves the high standards of preparation.
It's expensive because it's endangered.
Guti. Haz What?
@Guti. Haz me no speak nuked
@@nandinhocunha440 lmaoo
the Earth itself is literally endangered
@@kgvaalze are you dumb? the earth is not in danger. its us people who will perish due to our own mistakes. people really should think more thouroughly
only watched a few seconds of this before the first wrong thing was said. albacore are not most of the canned tuna, albacore do not grow fast. yellowfin grow fast, and yellowfin and skipjack tuna are most of the canned tuna. albacore is the only white canned tuna
magilla gorilla also, I work at a poke shop, and when we order fish such as yellowfin tuna (A.K.A. Ahi Tuna) compared to albacore tuna prices, albacore is considerably more expensive by the pound.
albacore does not freeze as well as other tuna... fresh though albacore is always less expensive at least here. @@BoAKwon
Im obsessed with this kind of videos from insider🤣
It is beautiful one!!!! Content really Awesome!!
"If you're eating Pacific Bluefin that's not directly from Japan, that's really irresponsible." Omg I just snorted xD
That's an irresponsible comment, I'd guess!:-)
U.S. caught blue fin are sold to Japan, then sold back to U.S. at a much higher price. So, just because a salesman, or chef as in this matter, buffalo you into believing your tuna was JAPAN CAUGHT, then maybe you ARE stupid enough to fall for it, deservingly so.
Gloria Taylor it’s because other countries in that area have shitty regulations that harm the fish population and make the price even higher
Christopher ok
@Christopher the sad part is he is right. Alot of countries and people see a dollar sign and that's it. Black market fish is a big industry
So I found out what species that fish was on Spongebobs intro
Car salesman: Would you like the Bugatti?
Billionaire: Nope, I'll take that 2.2 mil fish.
Waaah! I never knew bluefin was expensive! This is so cool!
I love otoro Ive only had it a few times because I can't always spend 45$ for a tiny piece everytime I go to my fav sushi place.
When I'm eating a dead animal, I always want to know if it had a good life. 😂
wouldn't a animal that had a good life feel worse about being killed though?
Grand Tickler, who knows, doubt either are correct, animals are here for us to eat so I bet they could care less
Anytime it ends up on a plate, it's not a good life ;)
😂😂
Benjamin yeah, no they’re not.
I'll take my bluefin with a side of endangered species and some extra mercury, thank you.
I personally prefer endangered whale species with enough mercury to kill a small town.
Would you like an extra radiation?
I'd like a piece of cat, and a side of dog
hahahahaha
Eh, its more of their place on the food chain, they eat things and only part of the feed is converted to biomass, leading to waste. Also the mercury accumulates in animals exactly the same with people, so the bigger the fish, the higher the dose. Thats why small sardines are recommended more than large tuna. Though the conversation of bait fish and overfishing is another tin on anchovies...
That last statement kinda made me chuckle. 😬
Pacific bluefin is farmed in South Australia. Port Lincoln was built by it. Huge pens out in the southern ocean.
That chef at Shoji is very knowledgeable. Props to him learning about the Japanese tradition and culture of Bluefins, a true passion.
When a fish is worth more than 6ix9ine
Mememachine.v98 lol you lost bro. Go back to Akademiks lol
You copy one of the top comments
doesn't everyone with a descent job worth more than 6ix9ine?
:3 69 is awesome I like fish videos too
And how much do you have???
i have been to that fish market in Japan and man was it the best!!!
I had a meal that included a single 1" x 2" x 1/4" piece of tuna that was heavily striated with fat, marbled and beautiful. I didn't even KNOW what I was tasting, but it was just LOVELY, something of a revelation, really. Like butter. I don't think I'll get another opportunity to taste that again, but I'm glad I got to, just once. (That said, I'm happy with a good steak too.)
We saw giant tunas jumping out of the water when we were sailing across the Atlantic.
They are majestic fish!
Rigging Doctor Such a majestic fish gets caught, killed, auctioned and eventually ends up on a dinner plate.
Aditya Sarfare yumm
@@AxtonXtreme sounds good
Sounds tasty
Aditya Sarfare fish is a disgusting food really
And one was sold for a record 4.2mil today.
everyday life no
DAONE 11 how would you know
It was sold for 6.9m check your sources
@@KL-hd1ic woah so funny, that's the sex number
@@Oscar_Armstrong get off the internet kid
Awesome Content
i love this why is xyz expensive series.. :)
0:48 satisfying placement
*Still eats normal tuna because it’s cheap*
K
K
Very Interesting as I'm having Albacore stuffed croissants. Thank You Very Much.
i eat california bluefin all the time when i catch it. it’s ridiculously delicious and seems to be on par with the japanese bluefin i’ve tried
Somehow, Japanese tuna or every other Japanese fishery products are just marketing ploys to make them more desirable
S
Am i the only one tripped out at 0:49 by the split frame look from the tuna being lined up with that wall.. 🤔
*hits blunt*
Gunner Schenck I have to confess I didn’t see it until you pointed it out. Now I can’t un-see it. 🤣🍣
A huge chunk of Blue fin tuna in Australia are sent to Japan. Worked in a Blue fine tuna factory in South Australia. A single Tuna would be worth 10-20k
I went on a boat last night in Bar Harbor Maine. There was a 300 lbs yellowfin tuna being brought up it was huge.
Went to Vince Louisiana for tuna fishing. Got me some tuna meat to last for a while great stuff!
0:48
Satisfies my ocd. The cut of the tuna lines up with the change of paint on the wall.
Very smart business insider. Promote endangered species
True
Yeh they should do a vid on the benafits of rhino horn
He's not promoting anything
He's just saying the truth, u little brain
mustapha riaz just a fish. Meant to be eaten
@@cortesjose209 lol
😆 at the end this guy's like "if you don't spend the most and give me all your money... that's irresponsible..."
"that was real irresponsible" at the end had be dying.
Maguro is my favorite kind of sashimi :) But, I hope that people stop overfishing for the tuna... When I was young, I used to go deep sea fishing with my pops, and I caught a baby bluefin while trolling. I threw it back though. It was the only tuna my family has ever seen though in all our years of fishing... It really shows how small their wild population must be.
the "irresponsible" tuna is illegal Chinese fishing
I love sushi and tuna is one of my favorites. It just melts in your mouth.
This videos so satisfying this is my 10th time watching this video.
I’ve had bluefin tuna at a sushi restaurant. It was so delicious.
2:10
"400, 450 per kilo... which means when it gets here 400 dollars per pound"
great, I exactly understand the price hike now...
increases by 2x
Imagine a bluefin brushing against your leg in the ocean
Shit that's like a million dollar check brushing against me
Getting slapped with a 100 bill
sounds to me a bit more like catfish, ya think...
that's like teasing me with a million dollar check
"Well, time to wrestle a fish."
I tried bluefin in Tunisia because my father is a tuna fisherman.
the best part is around the belly, because of the distribution of the fat marbling
and I can guarantee that it is as good as the one sold in Japan because it is exported to Japan (after the feeding process, of course)
Î am really sad that Business Insider did not told us in this video, why japanese tuna is by far considered the best.
The tuna taste like what it eats and japanese waters have a lot of small fishes with different flavours, thats why the japanese tuna taste differently.
True
Alaskan tuna is actually considered by far the best. It would make sense because alaska is generally where pacific bluefin tuna originated, untill they move down to the southern pacific.
0:48 it lines up perfectly
Ikr! So satisfying
Ohh yeah I notices that as well
Gotta start catching these
I live in Boston but I didn’t know this stuff
Rona lockdown got me watching stuff I've never watched before hahaha
I always think it's awesome that people go to Japan and take years upon years to train to be a great chef.
BEST OF THE BEST SHOW
Seems like a lot of stuff from Japan is "so expensive". I’m starting to think Japan just has really good marketing.
The stuff is also expensive within Japan itself, so thats not it per say.
@@zawrator4457 no, I am correct
That meat is like, neon frigging red and it’s awesome
Why it's so expensive because it's people who make it so expensive.
Literally everything in the entire world basically is that
You’re all dumb. It’s supply and demand people don’t just choose what’s expensive and what’s not, it’s based on how rare it is and how badly people want it
@@joeyn3590 There is a massive difference in taste tho. Tuna ends up tasting uniquely what it eats, so Tuna from Japan will taste differently from the East Coast
@@kavalia2307 That doesn't necessarily mean it's better
Finally said it. I also has the same on wagyu.
Moral of the story: Fish that's handled by 5-6 different hands & shipped across the world is better tasting, fresher, & healthier because it cost 400% more.....
Yeah rite....👎
Japanese know how to handle fish far better than in other countries. That's why it tastes better.
If each of those 5 different persons know their job, then yes, it is better. The fishermen fish, then they get sold and end up with someone who knows exactly how to cut the fish. Etc. A butcher doesn't own a farm. However the farmer will sell to the butcher who will in turn sell to a restaurant...
They white glove handle the fish. Unlike everyone else in the world who just toss the fish around.
Did they say fresher? Maybe they did. Tuna doesn't taste better fresh, though.
@@cerebrumexcrement And how long have you served on a Japanese fishing vessel to get this information?
We sell pacific blue fin tuna in New Zealand, its not like we can get the Japan variety being all the way over here. You might say it is irresponsible but, it's all we have, alongside Yellow Fin Tuna.
I know your here because of seaspiracy 🤣 me too
I once got the chance to eat real Bluefin Tuna from the Store in Norway.
If you wonder what it taste like... it's just like a regular mackel.
In Norwegian we lituarly say Mackrel-Bigfish.
And yes we have very strickt regulations here about how much they are allowed to be fished.
I lived in Norway for a year and was surprised at how much Vietnamese catfish was stocked in the supermarkets. For a country with such a big fishing industry I was surprised by this. I was also surprised to hear Norwegians say they don't like eating cod and viewed it as being quite a dirty fish. It also shocked me to hear about how illegal minke whale fishing is still pretty widespread