How a Duracell Worker Invented Supreme with His Last $100
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- Опубликовано: 11 окт 2024
- Supreme is hailed as the coolest streetwear brand in the world.
Many know of its sold-out collaborations with prominent brands, including Louis Vuitton. And that its resale value can be as high as 1200% above the original price.
But few know the real story behind why the brand skyrocketed and how it all started at a Duracell factory.
#Supreme #Streetwear #Hook
If you're reading this you have the potential to create great things. Yes. You.
No you!
Thank you for your belief , certainly it's worth relief which encourages me to leap forward!!!💪
I'm a useless pathetic piece of sh*t
Bless
Thanks fam
Hey man you need to fix Takashi Murakami picture. That’s Madsaki. He’s a friend of Takashi Murakami.
Yeah, I know right!
"Louis Vatone"
@@ZeranZeran it’s a French name it’s not pronounced vuh-ton goofy
Videos like these always make me inspired to start a shop or company
Go for it yo
Do it
rooting for you man
Go do it man gotta take risks
@@marcusunarce4718 it's a She not man lol
That’s crazy people really pay 1200 for a 5 dollar t-shirt with a red box
It's mostly "rich" poor people trying to show off their "wealth". You also have some celebrities who get paid to wear it at events + actually rich idiots who are obsessed with it.
its also made of high quality materials aswell.
@@notgoodatvideogames3485 So are a bunch of shirts that don't cost $1000s, what's your point?
To put it in short, it's hype culture and it shows a social status in that culture.
I understand the social and clout aspect just the idea of it is mind boggling
*I recently sold my Supreme collection worth well over $25,000. Started collecting around 2005. The brand just isn’t the same anymore. Too many people want to resale now rather than actually wear the items*
I wear My Items. I Love my NorthfaceXSupreme Shirt and some of my New Era hats.
It's all smoke and mirrors. You're wasting your money on fads/outdated and bandwagon looking trends. But hey, you're gonna keep burning money on clothing that does nothing to enhance your life. Enjoy the free market.
@@xGRASHOPAxi feel that, i wear and tear all my supreme. Whole reason I bought it
I wear all my Supreme
“We’re making stuff we’re proud of”
Sells supreme brick 🙃
first time i ever see someone with the same pic as mine
They just make them. People don’t have to buy it... Brick sells out in minutes
It was the perfect test about how loyal hypebeasts are
@@zephyrglazkov3880 cab you send me ur pfp?
Bricks are the building blocks of everything.
This video is so fresh you need 2 packs of batteries.
😂😂😂😂
😂😂😂😂
Fooooor
Huh
Is this suppose to be funny?
This is the most detailed video I’ve seen on Supreme. It’s really, really inspiring. Thank you so much for sharing this! 🙌🙌🙌
"This story has humble beginnings. Papa was in the Air Force, Mother was a teacher, and little junior was a child actor".
The rags to riches/up from the streets narrative loses its edge when you say it like that.
"i want to do more"
**Slaps red supreme logo on a plain white tee**
$300
@@slimtimes.l.l.c4081 best I can do is 50$
And BOOM! 1000$ the least i can do.
Simplicity is one of the hardest things to accomplish in design
@@34cvc he literally copied the supreme logo from obey
“focus on quality not quantity” and “don’t be greedy” values that actually added value to a business. It can be done. Also I think it’s much better that the physical commodities are traded with markup rather than people buying and selling corporate stocks. Like when a stocks value goes up it’s not like the store gets more money or the products are worth more
So he did the opposite of what he said
I haven't watched this channel since 2 months ago, surprised to see you have 200k subs, keep up the good work man! You'll get 1m next year if you keep this going
When you just realized you just came at the right time.
no
@@ruptal6932 yus
@@ruptal6932 yus
What
"came"
Do a story on Michael Jackson buying two million songs and owning 50% of the Music Industry.
Wait.. that's real?
@@Narovski yep
@@Narovski Don’t he own the beatles ? lol
@@Playlistv2 you know he's dead, right? Where can I find info about that? That's interesting. Or that's sarcasm? :D
@@Narovski I was in a clubhouse chat listening to a guy who co owns auto tune. Just process that, if you create something and have the rights for it you can potentially monetise something to never have to work again. So everytime someone uses auto tune, and don’t worry there’s a lot, he gets a cut, cause it’s his right of ownership of the auto tune, they’re using his thing. Very interesting to know if you can be caught out, there are COUNTLESS of artists selling their soul for a pittance of what it’s worth, such is the media and industry though as i did previously allude to!
Whenever I saw someone with that brand, I just hoped they would avoid me
10:05 - That's not Murakami, that's another Japanese artist named Madsaki.
So glad I'm fortunate enough to be able to wear just $10 tailor fitted white tees and shorts with $5 flip flops... I live in Thailand and the Philippines now...
There were so many supreme knockoffs in the Philippines that a lot thought it was just a cheap brand. The people who wore them were poor kids. None of the rich wore it.
Same goes to us in Malaysia... the knockoffs of Supreme product are now come back to where it is.... flea markets... can get more cheaper with slightly the same quality of their original tee... even the Supreme knockoff product have a reseller value in Malaysia...
Human nature is so fascinating. Great video
Rich people play the money game to win. poor people play the money game not to lose. the goal truly is, the rich people always want massive wealth, the poor sees a surplus as an opportunity for consumption instead of investing it...we have to change our mindset and do what the rich does, with the little we earn, which is investing it. the world is changing..
@Chris Davis To me I believe that investment is meant for the already rich, the rich invest their money in commodities, bonds, stocks, and now in crypto. when they are tired of working all day long having sleepless nights.
@@smithwillison6345 I will partially accept this claim.
Investment isn't that easy the way you guys see it
@@danhanson5314 Sir investment is easy. But only if you have mentor or an expert who do it for you.
@@danhanson5314 I literally make £15,000 on every £3,000 investment in a space of 7 working days. isn't that mind blowing?
This dude growing fast af🤣 last time i checked my guy was at 80k subs damn
Watching this in a supreme hoodie rn
Good stuff
🧢
flex
your vids are great keep up the great work ❤️
Now we need a Supreme Duracell Collab 🔥🤑
🤦🏽♂️
crazy how life changes mane
Yeah man time flies i still remember when i was a kid and stuff....
Thank you hook for another great video! Please keep posting, I guarantee that you’ll become a giant RUclipsr
“He would save all of his money to buy train tickets from Sussex to London” 🤣 That journey is only about 30 miles (as the crow flies). I do it every day for work. Train ticket is about £10….
white t-shirt with red banner and it cost 70 $ ??? C'mon man and saving about £10 ... ?? And no skateparks in the late 90's in NY ,so he gave them food and stuff ... I wasted time .....
7:25 "supreme became a hangout spot because skateparks weren't a thing yet" You must not know anything about skateboarding to be making this kind of autobiography
For Real... There was a placed called Brooklyn Banks.... FML
@@satoshinismonakamoto7547 yeah. I USED TO SKATE THERE.
@@everready59 nice! But for them to say there was nowhere to skate is total joke! The whole financial district was our playground!
You must not know the difference between an autobiography and a biography
This is the best story channel. The precise research really shows how much you care about perfection in your videos. Thank you 🙏🏿
Imagine building an economy around extremely unlikely "rags to riches" stories like this.
Imagine having an Air Force Daddy, a teacher Mommy, and working as a child actor and still spinning it into a rags-to-riches story.
People are gullible.
Can you please make a "how was chipotle made"?
Good quality content as always keep it up!
i havent seen your videos in a while
Awesome vid man congrats on 232k
Shout out Emily Oberg for standing in them lines weekly 💀
Miguel Pablo da zu sehen war unerwartet😂
This legend pioneered again and again "out of the box "
Certainly an entertaining academic through this prevailing pandemic , hopefully such enthusiasm still continues .... 👌🏾🥳✌
Have not even looked at the entire video but I’m already amazed by this story!!!
So inspired to work for Duracell...last long..really long...
Great video 🔥👍
I went to the first Supreme the first week it opened. I have my skateboard with Supreme stickers and 2 shirts. I was 19 at the time.
The first person I saw wear supreme was 2011 and it was Tyler the creator. He made me buy a box logo anda hoodie. I swear he was ahead of that curve
maybe as far as celebrities go..
same! odd future put me on
Jim Jones
10:07
Dude that's not Takashi Murakami, that's Madsaki.
supreme doesnt make anything, all they do is buy wholesale and have someone brand it.
You should do Nintendo 😃
never heard of 'supreme' ... but i have now. cool story.
Can you do one on a Hot Pocket and dr. Pepper those are my favorite foods I've been subscribed and watch the video since you first started I find all your videos really interesting to see how the companies were made
Tyler is the reason supreme is where it is today
truly inspiring, in fact it is so inspiring that i want everyone to copy and paste this message on this video.
How does this Video only have 9000 views?!
absolutely brilliant video!!! good work!! thank you for sharing!!
Hi Mr Hook I started watching your videos yesterday and and now I’m hooked can you please make a Popeyes video thanks
fun facts:
-jabia was friend with skater before he open up supreme
-among of this skater are those who help created Phat Farm
-the designer of supreme logo was a skater and a very well know for creating Zoo York logo
-at the time zook york was big, jabia loaded his shop with Zook york, Real, etc
-he left his shop to the skater to run it, very flexible.
-most of the time supreme was loaded with skater watching skate vids in-front of his shop
-when the movie KIDS blew up (1995) the actor was the same circle who skated at supreme & a high time for jabia
-supreme was a real shop for skater and skateboarder when others rejected them.
Diane Kruger invented the typeface logo and red box. I haven't seen the video but they better add that and underscore it. She was their biggest inspiration and they know full well its her design. Take it from someone who knows them
Can you make a video on how Subway started and what it is now?
I’d rather make my own clothing which I already have and Rock that knowing 1000000 other people ain’t wearing what iam
Words do change the world
Basically Supreme hype is about who you know with a stolen Exxon gas button logo
Dope video 🔥🔥🔥💪💪💪👌
Humble beginnings, High ambitions equals success
Greetings from Finland!
Babe wake up, new Hook video.
you deserve more subscriber broooo. :]
Awesome. Keep up the great videso
I just pay like 12$ buy white shirt (6$) and then get supreme logo box then get it printed on (6$) bam supreme 💥!
His pick for Supreme is not a coincidence. The Supreme team was a force in the underground.
🔴Dipset was the hip-hop group that broke in Supreme🟥🟥🟥🟥🟥 ✌🏽
Yuppp
@Patrick Peter nah fam stop spamming
Black people keep these alive smh. B1
supreme has a store in denmark too
And now I spend thousands on a brand I loved since bout 2008 or 2009
That is not Murakami though. Such a good video, but that wrong image ruins it. It's 2021, and we have so many resources at hand esearch.
sweet video
You could take a $3 shirt rub it around on the street put supreme on it and charge $1400 and people would really WANT it almost need it, absolutely ridiculous. But it’s dope to see how he came up with the brand no hate on the creator but... people stupid haha.
Who else remembers when supreme wasn’t all that
7:25 BRO THATS MY OLD LOCAL IN HARROW ENGLAND
12 shops! 👀
Many Thanks for this video 👍👌💯😃
Great video
Supreme Gentlemen
Thanks for the entertainment
the Supreme brand is literally just the Colgate logo and makes the people who wear it look desperate.
Everyone who wears Supreme specifically does so because they DO care what other people think about them. It's entirely a reputation thing otherwise you wouldn't care about owning an official $1200 shirt and would instead just buy the identical $40 knock-off. You can have style without being a brand conscious poser.
$7 for a red logo Marvel Comics T-Shirt is what I call cool and practical. $100 plus for a Supreme T-Shirt is dumb.I buy clothes because they represent things I truly like, not to proclaim I spent a lot of money on them.
bro really went out and invented the biggest scam of all time
Even collabed with Pyrex
madness
I think when I get to my last "$10" I will forget I was working, and skip to the part that "$10 dollars got me here".
California cultures' influence is so underrated..
I'm printing a red supreme box on a sheep (ultra/hyper limited edition) and selling it for a billion dollars on Sothebys!
ure funny grandpa
@@Norty Lol, the quintessential "Gradpa" joke, that keeps on giving! never gets old ha!?
Awesome story!
The start of these kind of brands was legendary but now is just money money and more money
Keep up the good work👍
_Excellent_ story...
amazing story
In the 1995 movie 'Hackers' there is a Supreme sticker on a laptop
haha the photo of "Takeshi Murakami."
they gotta fix it
Ppl that goes crazy of Supreme are sheeple
Wish you had included dates/a timeline, but great vid nonetheless; learned things
Very well done
“He’s never supplied his demand, and that’s always a healthy attitude to take.” How does one.. supply their demand
"He's never supplied [for] his demand, and that's always a healthy attitude to take."
"Not supplying demand" means Supreme manufactures and sells however many shirts they want regardless of how many people want them
By making/manufacturing as much as the market (aka the buyers) wants
They only made just enough to create a buzz
Its amazing what people will buy because they see some celebrity wearing it. I grew up in the middle of the whole skate culture, and those who ran with me by and large would not wear brand name clothes because they thought it made them look like posers...