How a Duracell Worker Invented Supreme with His Last $100

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  • Опубликовано: 1 янв 2025

Комментарии • 606

  • @theprimest
    @theprimest 3 года назад +417

    If you're reading this you have the potential to create great things. Yes. You.

  • @Matt-rw4bv
    @Matt-rw4bv 3 года назад +1246

    That’s crazy people really pay 1200 for a 5 dollar t-shirt with a red box

    • @anentiresleeveoforeos2087
      @anentiresleeveoforeos2087 3 года назад +173

      It's mostly "rich" poor people trying to show off their "wealth". You also have some celebrities who get paid to wear it at events + actually rich idiots who are obsessed with it.

    • @notgoodatvideogames3485
      @notgoodatvideogames3485 3 года назад +46

      its also made of high quality materials aswell.

    • @anentiresleeveoforeos2087
      @anentiresleeveoforeos2087 3 года назад +163

      @@notgoodatvideogames3485 So are a bunch of shirts that don't cost $1000s, what's your point?

    • @eqbert
      @eqbert 3 года назад +85

      To put it in short, it's hype culture and it shows a social status in that culture.

    • @Matt-rw4bv
      @Matt-rw4bv 3 года назад +15

      I understand the social and clout aspect just the idea of it is mind boggling

  • @sarayosa7122
    @sarayosa7122 3 года назад +308

    Videos like these always make me inspired to start a shop or company

  • @bossman4590
    @bossman4590 3 года назад +737

    “We’re making stuff we’re proud of”
    Sells supreme brick 🙃

    • @zephyrglazkov3880
      @zephyrglazkov3880 3 года назад +63

      first time i ever see someone with the same pic as mine

    • @warriorsdynastypart275
      @warriorsdynastypart275 3 года назад +24

      They just make them. People don’t have to buy it... Brick sells out in minutes

    • @patw.6567
      @patw.6567 3 года назад +38

      It was the perfect test about how loyal hypebeasts are

    • @DreAnimates
      @DreAnimates 3 года назад

      @@zephyrglazkov3880 cab you send me ur pfp?

    • @marioarroyo2006
      @marioarroyo2006 3 года назад +1

      Bricks are the building blocks of everything.

  • @chuwee3835
    @chuwee3835 3 года назад +649

    This video is so fresh you need 2 packs of batteries.

  • @kobewankenobi248
    @kobewankenobi248 3 года назад +58

    *I recently sold my Supreme collection worth well over $25,000. Started collecting around 2005. The brand just isn’t the same anymore. Too many people want to resale now rather than actually wear the items*

    • @xGRASHOPAx
      @xGRASHOPAx 2 года назад +3

      I wear My Items. I Love my NorthfaceXSupreme Shirt and some of my New Era hats.

    • @DavidVassleofYeshua
      @DavidVassleofYeshua Год назад

      It's all smoke and mirrors. You're wasting your money on fads/outdated and bandwagon looking trends. But hey, you're gonna keep burning money on clothing that does nothing to enhance your life. Enjoy the free market.

    • @Sw3ggo
      @Sw3ggo Год назад +2

      @@xGRASHOPAxi feel that, i wear and tear all my supreme. Whole reason I bought it

    • @Eufeion
      @Eufeion 11 месяцев назад +1

      I wear all my Supreme

  • @Welcome2TheInternet
    @Welcome2TheInternet 3 года назад +20

    "This story has humble beginnings. Papa was in the Air Force, Mother was a teacher, and little junior was a child actor".
    The rags to riches/up from the streets narrative loses its edge when you say it like that.

  • @slickmachine
    @slickmachine 3 года назад +305

    Hey man you need to fix Takashi Murakami picture. That’s Madsaki. He’s a friend of Takashi Murakami.

    • @yingtianfu
      @yingtianfu 3 года назад +8

      Yeah, I know right!

    • @ZeranZeran
      @ZeranZeran 3 года назад +8

      "Louis Vatone"

    • @ezrahaskard3527
      @ezrahaskard3527 3 года назад +1

      @@ZeranZeran it’s a French name it’s not pronounced vuh-ton goofy

  • @paolabueso
    @paolabueso 3 года назад +96

    This is the most detailed video I’ve seen on Supreme. It’s really, really inspiring. Thank you so much for sharing this! 🙌🙌🙌

  • @ONeil_is_here_
    @ONeil_is_here_ 3 года назад +269

    "i want to do more"
    **Slaps red supreme logo on a plain white tee**

    • @slimtimes.l.l.c4081
      @slimtimes.l.l.c4081 3 года назад +7

      $300

    • @kan50805
      @kan50805 3 года назад +6

      @@slimtimes.l.l.c4081 best I can do is 50$

    • @tick1180
      @tick1180 3 года назад +9

      And BOOM! 1000$ the least i can do.

    • @34cvc
      @34cvc 3 года назад +17

      Simplicity is one of the hardest things to accomplish in design

    • @ONeil_is_here_
      @ONeil_is_here_ 3 года назад +4

      @@34cvc he literally copied the supreme logo from obey

  • @williamadams2361
    @williamadams2361 3 года назад +159

    Rich people play the money game to win. poor people play the money game not to lose. the goal truly is, the rich people always want massive wealth, the poor sees a surplus as an opportunity for consumption instead of investing it...we have to change our mindset and do what the rich does, with the little we earn, which is investing it. the world is changing..

    • @smithwillison6345
      @smithwillison6345 3 года назад +3

      @Chris Davis To me I believe that investment is meant for the already rich, the rich invest their money in commodities, bonds, stocks, and now in crypto. when they are tired of working all day long having sleepless nights.

    • @alanfuller7176
      @alanfuller7176 3 года назад +1

      @@smithwillison6345 I will partially accept this claim.

    • @danhanson5314
      @danhanson5314 3 года назад +1

      Investment isn't that easy the way you guys see it

    • @ericrobert4651
      @ericrobert4651 3 года назад +2

      @@danhanson5314 Sir investment is easy. But only if you have mentor or an expert who do it for you.

    • @luriabenson2376
      @luriabenson2376 3 года назад +1

      @@danhanson5314 I literally make £15,000 on every £3,000 investment in a space of 7 working days. isn't that mind blowing?

  • @yay-cat
    @yay-cat 3 года назад +51

    “focus on quality not quantity” and “don’t be greedy” values that actually added value to a business. It can be done. Also I think it’s much better that the physical commodities are traded with markup rather than people buying and selling corporate stocks. Like when a stocks value goes up it’s not like the store gets more money or the products are worth more

    • @Darkest_matter
      @Darkest_matter 3 года назад +3

      So he did the opposite of what he said

  • @chuwee3835
    @chuwee3835 3 года назад +79

    When you just realized you just came at the right time.

  • @donwong3577
    @donwong3577 3 года назад +18

    10:05 - That's not Murakami, that's another Japanese artist named Madsaki.

  • @YurieSnowie
    @YurieSnowie 3 года назад +10

    I haven't watched this channel since 2 months ago, surprised to see you have 200k subs, keep up the good work man! You'll get 1m next year if you keep this going

  • @89simba57
    @89simba57 3 года назад +58

    Whenever I saw someone with that brand, I just hoped they would avoid me

  • @dragonballsuper1519
    @dragonballsuper1519 3 года назад +119

    Do a story on Michael Jackson buying two million songs and owning 50% of the Music Industry.

    • @Narovski
      @Narovski 3 года назад +7

      Wait.. that's real?

    • @Playlistv2
      @Playlistv2 3 года назад +1

      @@Narovski yep

    • @Playlistv2
      @Playlistv2 3 года назад +2

      @@Narovski Don’t he own the beatles ? lol

    • @Narovski
      @Narovski 3 года назад +1

      @@Playlistv2 you know he's dead, right? Where can I find info about that? That's interesting. Or that's sarcasm? :D

    • @Playlistv2
      @Playlistv2 3 года назад +14

      @@Narovski I was in a clubhouse chat listening to a guy who co owns auto tune. Just process that, if you create something and have the rights for it you can potentially monetise something to never have to work again. So everytime someone uses auto tune, and don’t worry there’s a lot, he gets a cut, cause it’s his right of ownership of the auto tune, they’re using his thing. Very interesting to know if you can be caught out, there are COUNTLESS of artists selling their soul for a pittance of what it’s worth, such is the media and industry though as i did previously allude to!

  • @Imsohesh
    @Imsohesh 3 года назад +44

    7:25 "supreme became a hangout spot because skateparks weren't a thing yet" You must not know anything about skateboarding to be making this kind of autobiography

    • @satoshinismonakamoto7547
      @satoshinismonakamoto7547 3 года назад +2

      For Real... There was a placed called Brooklyn Banks.... FML

    • @everready59
      @everready59 3 года назад +1

      @@satoshinismonakamoto7547 yeah. I USED TO SKATE THERE.

    • @maknyc1373
      @maknyc1373 3 года назад

      @@everready59 nice! But for them to say there was nowhere to skate is total joke! The whole financial district was our playground!

    • @bryanelwell3470
      @bryanelwell3470 3 года назад +1

      You must not know the difference between an autobiography and a biography

  • @rzpogi
    @rzpogi 3 года назад +25

    There were so many supreme knockoffs in the Philippines that a lot thought it was just a cheap brand. The people who wore them were poor kids. None of the rich wore it.

    • @dapurofficer7934
      @dapurofficer7934 3 года назад +1

      Same goes to us in Malaysia... the knockoffs of Supreme product are now come back to where it is.... flea markets... can get more cheaper with slightly the same quality of their original tee... even the Supreme knockoff product have a reseller value in Malaysia...

  • @mikewalters
    @mikewalters 3 года назад +9

    Human nature is so fascinating. Great video

  • @ABMNATN
    @ABMNATN 3 года назад +35

    So glad I'm fortunate enough to be able to wear just $10 tailor fitted white tees and shorts with $5 flip flops... I live in Thailand and the Philippines now...

  • @sinsnipzz2191
    @sinsnipzz2191 3 года назад +6

    your vids are great keep up the great work ❤️

  • @KPG113
    @KPG113 3 года назад +10

    Imagine building an economy around extremely unlikely "rags to riches" stories like this.

    • @Welcome2TheInternet
      @Welcome2TheInternet 3 года назад +5

      Imagine having an Air Force Daddy, a teacher Mommy, and working as a child actor and still spinning it into a rags-to-riches story.
      People are gullible.

  • @qtarosdeadahhchannel1237
    @qtarosdeadahhchannel1237 3 года назад +1

    Thank you hook for another great video! Please keep posting, I guarantee that you’ll become a giant RUclipsr

  • @tradhat5746
    @tradhat5746 3 года назад +4

    Good quality content as always keep it up!

  • @vexture2466
    @vexture2466 3 года назад +15

    This dude growing fast af🤣 last time i checked my guy was at 80k subs damn

  • @ish5593
    @ish5593 3 года назад +1

    Awesome vid man congrats on 232k

  • @rosemarycromwell5331
    @rosemarycromwell5331 3 года назад +20

    Watching this in a supreme hoodie rn
    Good stuff

  • @KeyKiller74
    @KeyKiller74 3 года назад +4

    Now we need a Supreme Duracell Collab 🔥🤑

  • @rainofrest7778
    @rainofrest7778 3 года назад +12

    crazy how life changes mane

    • @vexture2466
      @vexture2466 3 года назад +1

      Yeah man time flies i still remember when i was a kid and stuff....

  • @box.of.thought
    @box.of.thought 3 года назад +58

    supreme doesnt make anything, all they do is buy wholesale and have someone brand it.

  • @meekermills2034
    @meekermills2034 3 года назад +7

    This is the best story channel. The precise research really shows how much you care about perfection in your videos. Thank you 🙏🏿

  • @danthegamechanger3855
    @danthegamechanger3855 3 года назад +5

    Great video 🔥👍

  • @kyrieirving6748
    @kyrieirving6748 3 года назад +8

    Can you please make a "how was chipotle made"?

  • @jervaseanderson5360
    @jervaseanderson5360 3 года назад +5

    i havent seen your videos in a while

  • @tardigrade970
    @tardigrade970 3 года назад +1

    This legend pioneered again and again "out of the box "

  • @im_keiji
    @im_keiji 3 года назад +3

    10:07
    Dude that's not Takashi Murakami, that's Madsaki.

  • @CoolProductsExpress
    @CoolProductsExpress 3 года назад

    absolutely brilliant video!!! good work!! thank you for sharing!!

  • @jabreu0912
    @jabreu0912 3 года назад +1

    Dope video 🔥🔥🔥💪💪💪👌

  • @prestigek1ngs
    @prestigek1ngs 3 года назад +14

    The first person I saw wear supreme was 2011 and it was Tyler the creator. He made me buy a box logo anda hoodie. I swear he was ahead of that curve

  • @zewok
    @zewok 3 года назад

    7:25 BRO THATS MY OLD LOCAL IN HARROW ENGLAND

  • @BrianScalabriniFitness13445
    @BrianScalabriniFitness13445 3 года назад +1

    Awesome. Keep up the great videso

  • @saturn1949
    @saturn1949 3 года назад +2

    Tyler is the reason supreme is where it is today

  • @jamesscober5307
    @jamesscober5307 3 года назад

    Have not even looked at the entire video but I’m already amazed by this story!!!

  • @charliemofficial
    @charliemofficial 3 года назад

    sweet video

  • @CaliKiid714
    @CaliKiid714 3 года назад +4

    Shout out Emily Oberg for standing in them lines weekly 💀

  • @GruffTrout
    @GruffTrout 3 года назад +16

    You should do Nintendo 😃

  • @zippinghen
    @zippinghen 3 года назад +3

    truly inspiring, in fact it is so inspiring that i want everyone to copy and paste this message on this video.

  • @aeronpaulgabinete2511
    @aeronpaulgabinete2511 3 года назад

    you deserve more subscriber broooo. :]

  • @elgrande_tv7880
    @elgrande_tv7880 3 года назад +3

    Miguel Pablo da zu sehen war unerwartet😂

  • @jdhill9184
    @jdhill9184 3 года назад +10

    I’d rather make my own clothing which I already have and Rock that knowing 1000000 other people ain’t wearing what iam

  • @jaiminshah6416
    @jaiminshah6416 3 года назад +2

    Certainly an entertaining academic through this prevailing pandemic , hopefully such enthusiasm still continues .... 👌🏾🥳✌

  • @santodeportes5946
    @santodeportes5946 3 года назад

    His pick for Supreme is not a coincidence. The Supreme team was a force in the underground.

  • @davkimber293
    @davkimber293 3 года назад

    10:07 lol that's MADSAKI not Takashi Murakami

  • @lg_ldn
    @lg_ldn 3 года назад +25

    “He would save all of his money to buy train tickets from Sussex to London” 🤣 That journey is only about 30 miles (as the crow flies). I do it every day for work. Train ticket is about £10….

    • @aleksandarlukrevski8501
      @aleksandarlukrevski8501 3 года назад +4

      white t-shirt with red banner and it cost 70 $ ??? C'mon man and saving about £10 ... ?? And no skateparks in the late 90's in NY ,so he gave them food and stuff ... I wasted time .....

  • @NxunDominoes
    @NxunDominoes 3 года назад +2

    Can you make a video on how Subway started and what it is now?

  • @ashishsachdeva4377
    @ashishsachdeva4377 3 года назад +1

    So inspired to work for Duracell...last long..really long...

  • @noneofyourbizness
    @noneofyourbizness 3 года назад +1

    never heard of 'supreme' ... but i have now. cool story.

  • @DRIPSONE73
    @DRIPSONE73 3 года назад +9

    Basically Supreme hype is about who you know with a stolen Exxon gas button logo

  • @albertalbaba5101
    @albertalbaba5101 3 года назад +1

    I think when I get to my last "$10" I will forget I was working, and skip to the part that "$10 dollars got me here".

  • @shyamtaneja4046
    @shyamtaneja4046 3 года назад

    Many Thanks for this video 👍👌💯😃

  • @watata1t
    @watata1t 3 года назад +1

    What are the tunes in this vid?

  • @descoiatorul
    @descoiatorul 3 года назад

    6:09 That's strand board (OSB) not plywood.

  • @mikethemechanic7395
    @mikethemechanic7395 3 года назад +1

    I went to the first Supreme the first week it opened. I have my skateboard with Supreme stickers and 2 shirts. I was 19 at the time.

  • @mike-nv8xk
    @mike-nv8xk 3 года назад

    Keep up the good work👍

  • @DukBurd
    @DukBurd 3 года назад +1

    Babe wake up, new Hook video.

  • @sykromsmile6303
    @sykromsmile6303 3 года назад

    Great video

  • @novelenterprise
    @novelenterprise 3 года назад

    Curious whyd u blur the logos when u showed the celebs

  • @tribotokill
    @tribotokill 3 года назад

    sorry but that's not Takashi Murakami @10:04, he is Madsaki.

  • @dmotorsports
    @dmotorsports 3 года назад +1

    timeout where did the duracell batteries come in

  • @justanonym6615
    @justanonym6615 3 года назад +4

    How does this Video only have 9000 views?!

  • @teethadoll
    @teethadoll 3 года назад +2

    Hi Mr Hook I started watching your videos yesterday and and now I’m hooked can you please make a Popeyes video thanks

  • @bugbunny3277
    @bugbunny3277 3 года назад +5

    Can you do one on a Hot Pocket and dr. Pepper those are my favorite foods I've been subscribed and watch the video since you first started I find all your videos really interesting to see how the companies were made

  • @rompemord1
    @rompemord1 3 года назад

    This video is lit!

  • @tadiafoster4460
    @tadiafoster4460 3 года назад

    Awesome story!

  • @EastNewYorkKid
    @EastNewYorkKid 3 года назад

    Bravo. Good stuff.

  • @Zingzongg
    @Zingzongg 3 года назад

    Hello Hook, can u make a video about A bathing ape?

  • @Truthspeaker495
    @Truthspeaker495 3 года назад

    Amazing content

  • @allenclaudius
    @allenclaudius 3 года назад

    That is not Murakami though. Such a good video, but that wrong image ruins it. It's 2021, and we have so many resources at hand esearch.

  • @zi4no846
    @zi4no846 3 года назад +1

    supreme has a store in denmark too

  • @ElNegus9985
    @ElNegus9985 3 года назад

    What's the name of the beats that you've used on this video?

  • @davi4d1998
    @davi4d1998 3 года назад

    0:45 RIP SCAN 🍀

  • @alshah914
    @alshah914 3 года назад

    fun facts:
    -jabia was friend with skater before he open up supreme
    -among of this skater are those who help created Phat Farm
    -the designer of supreme logo was a skater and a very well know for creating Zoo York logo
    -at the time zook york was big, jabia loaded his shop with Zook york, Real, etc
    -he left his shop to the skater to run it, very flexible.
    -most of the time supreme was loaded with skater watching skate vids in-front of his shop
    -when the movie KIDS blew up (1995) the actor was the same circle who skated at supreme & a high time for jabia
    -supreme was a real shop for skater and skateboarder when others rejected them.

  • @resevoirdog
    @resevoirdog 3 года назад +1

    Diane Kruger invented the typeface logo and red box. I haven't seen the video but they better add that and underscore it. She was their biggest inspiration and they know full well its her design. Take it from someone who knows them

  • @KingCruzerr
    @KingCruzerr 3 года назад

    Does James even have social media?

  • @team3boyhamster246
    @team3boyhamster246 3 года назад +1

    Thanks for the entertainment

  • @vimos.9996
    @vimos.9996 3 года назад

    Very well done

  • @Nicholas_Ng05
    @Nicholas_Ng05 3 года назад +2

    12 shops! 👀

  • @88Doug
    @88Doug 3 года назад

    Even collabed with Pyrex

  • @activeactivo
    @activeactivo 3 года назад +5

    🔴Dipset was the hip-hop group that broke in Supreme🟥🟥🟥🟥🟥 ✌🏽

    • @vimos.9996
      @vimos.9996 3 года назад

      Yuppp

    • @grqfes
      @grqfes 3 года назад

      @Patrick Peter nah fam stop spamming

    • @iliyano567
      @iliyano567 3 года назад

      Black people keep these alive smh. B1

  • @allanhanan
    @allanhanan 3 года назад +1

    Words do change the world

  • @hitsy4103
    @hitsy4103 3 года назад

    Is supreme still in business

  • @theindustrymanagementteam
    @theindustrymanagementteam 3 года назад +2

    8:32 you accidentally swapped the prices

  • @ricardofurtado6358
    @ricardofurtado6358 3 года назад +1

    that red rectangle is the mark of the brainwshed

  • @320clk7
    @320clk7 3 года назад +10

    Ppl that goes crazy of Supreme are sheeple

  • @JJJOOOHHHNNNLLL
    @JJJOOOHHHNNNLLL 3 года назад +1

    California cultures' influence is so underrated..

  • @d.3004
    @d.3004 3 года назад +5

    11:38 "we're making stuff we're proud of not to stay alive"
    *puts 2 box logos in a cross*

  • @GreatGloves
    @GreatGloves 3 года назад

    Greetings from Finland!

  • @bossmanq6504
    @bossmanq6504 3 года назад +5

    Who else remembers when supreme wasn’t all that

  • @iceleb452
    @iceleb452 3 года назад

    Humble beginnings, High ambitions equals success