The Rise and Rise of Balenciaga
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- Опубликовано: 1 окт 2022
- Demna Gvasalia has yet again trivialised the concept of fashion with the Balenciaga Spring 2023 show that was opened by Kanye West. Under Demna, Balenciaga has evolved from this truly historical couture maison that once dressed the Spanish royalty to a brand that brings questions to the fashion world that noone else would dare to ask. His work is uniquely timeless in a way and redefines fashion as an artform and as a business.
#balenciaga #demnagvasalia #kanyewest
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch 
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What did I miss from Demna's most viral Balenciaga pieces?
Ps. I absolutely hate that YT has marked this at 17 minutes, its 16:59 and I'll die on that hill
bottle sandals are not Balenciaga but a fan's concept of what they think Balenciaga would make
@@Deryque Someone commented this, I had no idea! the artist completely fooled me hahaha
excellent research
Ps. I love that from you. I never reached 170 cm. 5 mm missing... I'll die on the hill that my height is wrong on my PASSPORT.
the exploitation of children and satanic references?
This aged like Milk left in the sun on a hot summer day 🤣
Covered in tin foil no less
Balenciaga would NOT appreciate what they did. Noway.
@@understitchYT Maybe you can make a part 2.
Absolutely horrible how they've driven it into the ground
todays balenciaga is pedos disneyland! disgusting!!
its just so fascinating to me, as a Georgian person, how demna uses Georgian urban culture in his works. everything Demna has gone viral for is staple of Georgian ghetto areas, poor people and criminal. its even an ongoing joke in Georgia that Demna puts foreigner society in Georgian shags. I'd say he uses western cultures' unawareness of post soviet stamp on the freed countries as his asset and brings its raw version to the consumers unapologeticly.
I think a lot of designers since the 90s have been influenced by ‘the streets’, what we call sportswear is from chavs in England and Gosha Rubchinskiy did the same as Demna but for Russian low income areas, its an interesting cultural phenomenon because this is literally the first time in history that fashions have gone ground up instead of wealth down
ჩვენი სიამაყე 🙏
exactly what i was thinking!
Damn
It happens all around the world though. My mom is from Mexico and whenever these fashion designers take ideas from indigenous clothes from Mexico i show my mom the price tag and she scoffs saying her grandma can make it too and better lol
Can't wait for a follow-up video....
🤣😂
The Rise and "swift and precipitated collapse into the underworld" of Balenciaga.
The best title
@memopinzon Stay broke
Look at them now 😂
not with that recent photoshoot 💀
Yeah thats a CHOICE 😬
This aged well.
Yeah, like a tin toilet of prison hooch.😂
@@danaallen8465 🤣🤣🤣🤣
Whew... maybe you gotta revisit the title in the upcoming months...
The rise and FALLLLL
Thank you! I really needed to understand what this brand was about to understand the recent scandal. So yeah cancellation is their biggest viral moment I guess 😅
I'm glad you found value in my video, thank you so much for watching ^^
can’t wait for the next upcoming video: The Rise and Fall of Balenciaga 🤪
🤣😂🤣
😂😂😂
I know very little about fashion and fashion history but I’ve recently become curious and your channel has been a great part of that. thanks for the content. all the way from Lagos, Nigeria
Oh thank you so much, Im so hlad you are enjoying my videos, Ive even done Tokyo James who used to do a lot with LagosFW? id love to go 🙌
Wow. Not only your videos are excellent, the comment section is also a joy to read through. Blown away!
I’m so glad, I absolutely adore reading the comments and replying to people and having discussions, so I’m so glad that you enjoy that as well
You fast already having SS23 down! 👏 luv ur channel and Demna is taking it!
I was WAITING for the show, I've had the show notes from instagram for a bit too, was very very excited for this collection
Time for a title change😂 the Rise and Fall.
Its a multi-billion dollar company, even if this changes the image of the brand, I dont see them changing their infrastructure internally to actually hold themselves accountable, which means that they are now banking on people forgetting all about it before the next season 😬
What a fantastic breakdown. Thank you for the information shared. Will definitely be binging through these videos
Im so happy to hear you enjoyed it 😇
Beautiful video! Thanks for the content it's always nice
Thank you 😇
How the different fashion houses have longevity due to their close connections with the Nazis, educates people about how human motivations serve business interests.
Exactly, its all so intwined that often meeting the businesses needs to push a company means morals get lost
One of best Demna's trait is that he is such a Margiela fanboy since the beginning. Ordinary people casting, anonimity, dressing as a mindset, ready made clothing, and upcycled coutoure. He is living the Margiela ethos better than Galliano imho.
I think its very likely where he gets his design ethos from, he talks about margiela in quite a few interviews and its clear he is heavily inspired by him, but I see that more in his mindset than in his designs, whereas galliano I see it in his deconstructed works
I feel like galliano's own pieces and his vision is more glamorous or let me say too glamorous for margiela while demna is definitely fitting for it
form now someone wearing balenciaga I think of sick people abusing children! I think of pedos running free...disgusting!!
His biggest mistake was casting Kim K as his muse. No matter how many designer shit she wears, she keeps looking vulgar
@mo2chvc Also true. Galliano is a genious at the level of Mugler, Schiaparelli and Gaultier. I'm not sure Demna will be seen as such by future generations...
great video ! just so you know though, the balenciaga water bottle flip flop was a concept art by someone on instagram
I cant believe I was fooled so convincingly
So u down to do a rise & fall of balenciaga?
I don’t really make news based content, that’s just not really my thing, maybe in the future when we’ve seen how this all plays out I can make a continued video like a part 2 to this one
@@understitchYT bet bet I understand. I was just playing around, but it’s p lit to know that idea is in the back of ur mind
@@sydeeffect2 I have so many ideas for this channel, but Im trying to build a foundation for something I'm known for before branching out to my other ideas
been binging your videos and i'm OBSESSED!!!
Im so glad you like them! 😇
ur videos are so brilliant. perfect balance of information (history, key points, etc) and ur own editorialisation of that information-both provide the viewer with context for the other. thank u for helping people to better appreciate fashion!
Thank you so much! Im so glad you enjoy them 😇
yeh!...what she said
absolutely loved this video, very inspiring, thank you for great work!
Im so glad tysm🙌
Loving all the videos, would love to see one on Hedi Slimane
Hes such an interesting designer, but as far as I know he doesnt have his own brand, perhaps in the future I can do his life 🧐
hahah whoops, maybe just about him as a designer in general
another great vid!!
Thank you ✨✨
This video was amazing! Definitely had to subscribed
Thank you, Im so glad you liked it!
These are great video breakdowns.
Thank you so much, Im so glad you like them 😇
extremely thoughtful video. thank you
I'm glad you liked it 😇
This video didn’t age well lol
I think you need to do a part two or a re-upload!
I considered doing a video on Demnas life actually to try to understand this situation unbiasedly, but I definitely dont want to do another Balenciaga video so close to the original, there wouldnt be enough to say
Detailed and brilliantly researched content + beautifully delivered, thank you. I fear though the title now needs changing to the Rise and Fall of Balenciaga and extra content added at the end talking about the ad campaigns etc as this has become the defining Demna and Balenciaga story.
I would love to add more about shock marketing into this video if that was possible. Its caused the fall of so many brands because it is so risky. But they will recover eventually, even if it means changing the CD, and then maybe I can do a retrospective on Demna. But for not it will stay as a reminder of how far they fell
@@understitchYT thank you for your reply, very much appreciated. Amazing what I've learnt about the fashion houses from your content, I had, eg, no idea Coco Chanel was a Nazi! Shock marketing would make a good video indeed. In my humble opinion Demna has somewhat relied on shock tactics as the design element isn't all that, and some really worked, the digital clones I loved, I thought that was brilliant + loved the sound track too. Great but on repeat then becoming a little predictable and leaning on the gimmick a bit too heavily. I honestly think though they must have had a moment of madness, pedophilia, are you serious, as soon as I saw the plush bear campaign, before the controversy blew up, I thought 'that looks wrong, something about that makes me feel uncomfortable'.
Great vlog!
Thank you 🙏
Those thin windbreakers are the biggest money grab in fashion ever before sunglasses. 100% nylon cut out arms & sew slap a logo on and charge £1k for a product that only costs £10 in materials and maybe £10 in manufacturing.
Honestly anything made of plastic has those seriously high margins, but its because of those that they can sustain other parts of the company so its almost like a necessary evil 🤷
@@understitchYT yh it's sad really how companies get away with charging these prices there should be some regulation or government intervention on designer brands over charging customers with 2000% mark ups on goods lol.
@@Mainlyrock__1017 i think we would see less art at the other end of the spectrum if they did though, its certainly a trade off, but one that benefits the very wealthy
@@Beeoriginal33 art is anything the human being can create from his own mind. Clothes are art pieces. They begin from imagination, to the sketches on paper, to the hand made concepts, to the final product. That’s how cars are done and car desígn is considered one of the most emotional art pieces.
@@budokai910 yes
like how much mona like cost to make? probably not that much
how much it cost right now ? hundreds of millions
and that can be said about any of these famost pictures
this is such a informative video.
Im so happy to hear you liked it 😇(edit for wrong emoji)
Great summation!
Im glad you liked it, was hard to cut it all down 😅
love your videos!
Thank you 🙏
We need to edit this video now due to recent events
If I could add on more, I absolutely would
🥳 happy day, great video
Thank you 💪💪
Thank you so much
Thank you for watching
The Rise and Fall ....of Balenciaga
*and fall
And fall at last indeed, he needs to be in jail
Wow how this didn’t age well
Wow how things have changed in few months 😅
RIGHT?!?
@@understitchYT well, you have material for a big fall video..
This video did not age well after their sudden fall 😂 now you do the rise and fall
This is a scandal, but I think theyll bounce back, no one has remotely thought about getting rid of the head designer, or the marketing or advertising teams, I think it’s only a matter of time before people forget
Don’t you think they should close and be in jail? Have you seen all of the info out there? They are sick and hurting children
@@sofiadiaz6698 they are not, take your meds
@@sofiadiaz6698 Well, they can't be jailed, they havn't done anything technically illegal, nor have they actually hurt the children in the campaign according to the parents (who are Balenciaga employees). But, saying that, personally, of course I don't agree with it, its an awful set of campaigns, it's just that from a business standpoint, I predict that the company is too big at this point for them to actually see any form of longterm affects (which makes it worse I know)
@@understitchYT I understand these particular images are not hurting the kids. But what I believe is that they are hinting us what they do in private. This is why I think they should be investigated. Everything screams cp apology. I really hope they close, but the sad reality is that they are just a small part of what is going on. I hope more people can wake up and see what is really going on.
Balenciaga today: Horror.
Its very divisive, but I really enjoy his point of view
I remember being at the runway show when the Crocs came down the runway with loud techno music!
Oh my gosh, that must've been such a moment, did you know it immediately?
@@understitchYT I knew they were coming (I worked for Crocs, but it was confidential) but my phone rang a lot afterwards :)
Plus they have expended the range since then as the ugly shoe trend became a bit of a staple / or collectable! When ugly shoes became the new sneakers - in terms of collectors
@@ClaireMonica-Art thats so interesting! It mustve been really exciting to work for crocs during their big revival, Im honestly very jealous, who was the CMO when you were there?
Thank you for this video. and for adressin to the things, related to the situation in Ukraine, without any euphemisms. it means a lot ♥
Im glad you appreciated that 💛💙
and now need to be canceled forever.
What I will add is the Snow show he did was out of this world. We seem to now be seeing an apocalyptic world. I think they know things most don’t 👀
I just read the New Yorker article as a coincidence exposing Demna and then this video showed up in my feed. Not a fashion nut at all but hey, this channel is gold
That article was really interesting, and a great insight into how his shock marketing affected himself and the brand, I’m really glad it helped you find my channel, esp if you’re not a fashion person im really happy to know you enjoyed the video 🥰
@@understitchYT I cannot read that article. What did it say? If you can summarize. Expose sounds like little negative. Demna understands our time though
Personally I associate Balanciaga with poor taste and not just in fashion
Please do not. Once there was this great designer Cristobal Balenciaga. He started this, closed his house, retire and asked to respect his wishes. The world didn't.
we need a rose and fall for them now
I think they’ll come back after the scandal to be honest, it’s too big of a company to go away forever, but maybe one day happens I can do a recap of the whole thing
Like your video ❤
Thank you 🥰
Great video. In another video I saw Nicole Kidman (nice to see her in your video too), the sound designer was a model (and Demna boyfriend). The most amazing person was the model who was once Balenciaga's favorite model. She talked a bit about how she referred to Balenciaga as Mr. Balenciaga. She still looks elegant and classy.
She looks incredible, youre so right, and she still models so hard
I love this series, and Fiona Bruce as narrator is perfect!
💀💀💀 😂😂😂
I'd love to hear your thoughts on the seemingly new direction after what happened late last year. Can they rise again? Or has this current management's abhorrence ruined the name?
I dont think its much of a direction change tbh, I think its all marketing. But their recovery was inevitable at the end of the day, thats why I never did a rise and fall
"The Plastic Bottle" shoes you mention are not real. They were just a concept created by a artist called neondazer .
Ooohhhh I have been well fooled!
"The rise & Fall of Balenciaga!" Re-titled. :/
But I dont talk about the recent scandal in the video 🥹
i'm georgian and Demna's huuuuge success makes me so proud!
super piece as always, great synthesis of a lot of info! just a note for accuracy: franco wasn't a nazi dictator but he was a conservative spanish dictator (it is true he was a nazi sympathizer if that's what you meant!).
Yeah I was talking about his links with the nazi party, not him being a nazi employed general, so so glad you understood my intention 🙏
Remember their last photo session with the child models?
That actually happened after this video came out
Is there a devilish update?
Not yet, Im not a drama channel, but maybe in the future
Does anyone know who the model is at 8:03 ?? I saw them walking at the mud show and was curious. Awesome video as well.
I looked it up and I think youre talking about Eliza Douglas 🤞
@@understitchYT Yes that is her! Thank you. She is also a talented painter I see as well.
Oh I didnt know that! Ill look it up 😇
i'm georgian and seeing demna be so successful is crazy!
Theres so mcuh love for him from Georgia
Please do the rise and fall
I have to wait a bit honeslty because otherwise it would be too soon
Balenciaga is trash. Tbh if Ye didn’t promote it to the highest degree it would fly straight under the radar, but you’re videos are fantastic!
He has unmatched sway in the fashion industry, that is undeniable
I find demna’s work at Balenciaga very interesting I wouldn’t buy the pieces being sold but the projects being done and the references are very cool
I'm on the boat with you there
I love them honestly and as a middle easterner in europe his work now (sporty,edgy, more considered as "ghetto") has definitely been the aesthetic of poc in europe for a while and I love how he as a middle eastern himself shows that through his pieces and how he made it "mainstream"
@@en2186 its definitely an evolution of the fashion that was based on chav culture with all thr tracksuits that was popular before, I like the evolution of that a lot aesthetically
anyone today wearing balenciaga I think of sick people abusing children! I think of pedos running free...disgusting!!
i been watching these videos for how long and i just now realize that you only have 18k subs. incredible low numbers to the quality and amount of content here
Thats so kind thank you! Im so so so grateful to have 18k in just 6 months though! Thats an incredible feat for me and I am so proud. I think the growth slowed recently though because none of my recent videos have really hit the algorithm at all, Im not sure why, but it is what it is. I figure I keep being myself and putting out the content I want to see and eventually Ill have a hit to reach a wider audience 💕
I loved this video. Having moved to Canada from Europe, I’ve had to navigate a cultural shift in perspective, which can be tricky at times, especially where public opinion is concerned. What some consider artistic license, others will perceive as inappropriate and offensive. Perhaps the idea behind the latest campaign was to be present a raw and cynical perspective of erm…current issues, but dramatically missed the mark? But then why the blame game? Was it a bad idea that went too far? Insanely underestimated shock value? Or was the brand actually promoting the exploitation of minors? I can’t quite wrap my head around it 🤦🏽♀️
I don’t deliver intentionally promoting the exploitation of minors, but it is suspicious that the concept for the shit passed through so many people and not one person said that it was too far. We know from the history that they rely on shock value, so maybe that’s why, but it certainly has backfired in the end.
I have added a new go-to channel for Fashion!
Dream comment, tysm 🥰
@@understitchYT keep them comin!
Great analysis! Love Demna's work in reimagining and bringing his own aesthetic into Balenciaga.
For me, as a lover of architectural suits and coats/jackets, my favorite collections are FW 2019 and SS 20!
I agree, they were very strong, Demna had a real talent for reinventing the way that we experience tailoring. I don’t know if we’ve had such an extreme evolution in tailoring, especially for menswear, in such a long time.
LOL
I am just seeing the Balenciaga contortion for the first time, it is interesting.
Do one for burberry
I would love to, Im pretty sure Tisci just showed his last collection with them, so hopefully the next collection will be better
I guess we all saw the new ad campaign of Balenciaga ...
It seems like the scandal is dying down a bit now, I can’t believe how big it’s been
💜💜💜
❤️💙💜
in the words of myrtle snow : “BALENCIAGAAAAAAAAHHHHaaAaHhhAa”
She is in the thumbnail and noone (so far) has commented on it 🤣
Can you do one on Professor E
I had to google this one ngl, theyre extremely niche, but I really enjoy their aesthetic. Ive been thinking about doing shorts for smaller brands, so maybe that?
moment before disaster
Its certainly strangely timed
Perhaps a follow up video is required.. in light of this label promoting paedophilia?
I dont really follow trends much, I mostly talk about a brands development. Their campaign was awful, thats just not the kind of video I make
Same
The couture "gimp" look last year was pretty cool.
Balenciaga was so cool until it was wasnt
the "balenciaga plastic bottle sandals" was not designed by demna; that isnt even in any balenciaga collection, it was a "fan made" concept
Yeah someone else told me in the comments, I cant believe I was so well fooled!
@@understitchYT it was so good, it went viral that Balenciaga had to post a clarification they werent reaponsible of it 😂
Even the picture with beiber is so believable
But is says everything that people actually belived this
FREE YE
Thimister's collection was a masterpiece.
Demna ❤❤❤❤
💖
plastic bottles shoes is just 3d concept form internet, not real shoes
Yeah, someone told me in the comments, that artist got me good 😅😅
love the Nicolas G. era
didn't appreciate the couture part because of the famous celebrities.
Ghesquiere doesnt get wnough roses for what he did for balenciaga, they literally aouldnt be here as the billion dollar company they are without him
I wish his show castings were more diverse tho. Theres more diversity on a single versace runway than demna's shows put together.
I think that’s true for most everyone, we just don’t see enough of it
Ghesquière's defining collection, for me, is FW 2008, then Spring 2008.
He was so good, he’s such an underrated designer today
Instant sub from this well written, edited, and narrated video. Can’t escape hearing Demna’s name because of Kanye - the timing of this is almost serendipitous
I'd love to think that, but I just assumed Balenciaga was going to have some kind of drama around it (good or bad) and had this planned for a couple weeks before 😅
@@understitchYT wow LOL
had no idea balenciaga would be this much of a talking point tbf, definitely got lucky there
@@understitchYT divine timing 😌 it was meant to be, keep up the excellent work and you’ll continue to receive strokes of luck ✨
people wearing balenciaga I think of sick people abusing children! I think of pedos running free...disgusting!!
Ugly fashion was originally started as a thing by Muiccia Prada in the 90s... Demna fused ugliness with irony, while Miuccia had always a more sophisticated approach.
Thats a great way to put it, Pradas nerdy fashions 100% couldve been the gateway
The comments talking about how this aged…you people are ridiculous
firmly on its way down
You forgot the fortnite collab…
Youre so right, I cant believe I forgot this! Im also sure they had a collab with another game I forgot to mention where they designed the clothes the character wore but I couldnt remember what the game was called
Oh you mean “rise and fall”
The fortnite design really thru me off 😂
It was so basic 🤷 I was so confused why they’d even bother
Cristobal Balenciaga: master couturier and tailor known for heavily structured garments with truly intriguing shapes.
"Balenciaga" today: plastic bags and creepy campaigns involving children.
Time to take down the video my friend. I doubt very much that the effect of the campaign scandal goes away anytime soon. The Demna days are over i think.
I wont take the video down because it’s important to know the context in which the scandal happened. Knowing that scandal was part of his strategy it can partially explain why this was allowed to get out of hand in the end and causing the hard fall of Balenciaga. After all, if we dont know the history its bound to be repeated