Why Does TATA Own So Many Companies? The Secret business strategy of TATA
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- Опубликовано: 4 мар 2023
- Here's why TATA understands human behaviour in India.
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@Anonymous commenterwhoa
Please add more research contents this feels like a clickbait and short.
Air India was created by TATA and maintained by TATA till 1980s I believe and was considered best in class
tata
Ganun ba?
India was actually a Socialist country which now is shifting to Capitalist economy. So, the line you said - People spend a lot on living rooms than Bedrooms is something seen in such countries like Russia, China etc.
India currently is a hybrid economy but soon will become a pro capitalist country I believe!
As an NRI i agree with your thought, But again think why only few Brands are ruling here in Indian market. But in US the markets are based on free trade and almost anyone can launch their own brand dispite their background. It is a very limited mindset we have in India like our aging hero's and politicians Indian and asian people in general only trust and support the old and outdated!
Capitalism is a good way of attracting foreing money and growing innovation and you also have extreme unbelievable destablising events like the 'Capital hill incident!' which could only happen in the US where people become arrogant due to too much money and freedom and will say 'they know their rights' and 'this is a free country i can do what ever i want'. Government will bend too much for which ever demographic they want to favor for the next election!
In Indian and other asian cultures Pro Capitalism can only be implemented if there are more rich people who know their rights and everyone is bold to voice their opinions. And the government show respect to everyone not stealing from even social welfare funds for the poor! Here the mindset is Citizens are school students and they have no rights unless they are in powerful positions (same as russia and china) but US treat everyone equal and support inovation from any section of society. We are very different as a society from them.
Excellent video, with a ton of useful data as well. Thing is, I studied TATA before starting my business with my dad, after injury forced me to quit my high-paying job. Anyway, what we found out is the crux of this video. Branding, trust and diversification are things that kept popping up.
So we started with a small Chanachur (& related snacks) factory, and after a couple of years, started making papads, chips etc. Next up, we're looking to go into spices since we already make out own spices for our chanachur products.
I'll get to the point: I've observed that once our brand was established in our market (A northern part of a Metro) as a premium quality chanachur and snacks brand, it was easier to sell papad under the same brand since people trusted us. Not just distributors but also shopkeepers and the end consumers. We're now in the process of expanding to other parts of the city and eventually state, then nation but Brand recall and trust are key factors in our endeavor.
What's the nane of your company.
Hi From Nigeria, how did you begin?
Did you start your first product in a particular market in your area?
@@roylce8355 yes. We started initially by going shop to shop in our locality and selling our product there. Once we gained a foothold we expanded to other markets in our city, and slowly approached distributors.
Aevy TV Videos are Just Wow, Everytime when the notification pops out in my phone, I directly jump on to watch.
My Main takeaway from this video is - Understand Consumer Behaviour!
Really learned a lot from this video, TATA is always been an inspiration. Thanks Varun :)
So you'll make separate videos for separate TATA brands 😂😂
Btw awesome work Team Aevy
Thanks for making the video so lucid and easy to grasp. Kudos to Aevy TV team 👏
That Rap!🔥 Another awesome video! Great explanation!!! Keep going!
One of the best videos from your channel in the recent time... Every line you spoke was informative... Good job
Probably best video on this channel by now! Great work.
Thanks, man you always make content with different perspectives and give me think and understand the world from a new perspective.
7:45 That fact about suitcases blew me!! 🤯
Source : Trust me bro 😅
😂 i do not agree with that particular fact
We have bought suitcase for our convenience not to give it to any bride
It has wheels which makes it easy to carry that's it and it's expensive compared to other luggage that's why it's sells is less
Indeed it is true
My sister do purchased big big brand suitcase
From tata luxury
2:53 those zepto bags🤣🤣
I'm very thankful to aevy team
All this knowledge differentiates me from my classmates
You all are my unfair advantage
Thank you
Hey anyone knows the exact meaning of CERO that Varun mayya writes
I never miss single episode of Aevy TV great team 🔥
I'm big fan of Varun ❤️
I would love for you guys to make a video on- how a lower middle class indian can become rich? Basically strategies we can do to get into that top 1%
Excellent video 🔥
Please make a video on what to focus also like other than those 5 sectors it will be helpful for us♥️
A lot of effort they put in their videos aevy is vibe 🔥
Hey anyone knows the exact meaning of CERO that Varun mayya writes
Amazing ! Totally loved this video.
A genuine question: But doesn't Google also diversify? Like self driving cars and other things? Uber also started uberEats? So is it just india?
He explained in his video IN US company solve 1 issue and get deep into it, you are talking about the Indian market fortunately they are in US this does not apply to them!
Great video Aevy Tv thanks for these awesme videos
Loved the way in which u responded the criticizers openly in aevy tv with Data❤
Great video. A new perspective I never thought of
sir you are doing amazing work your like to view ratio is very high .And above this you have very loyal subscriber who trust you .
Great representation in a fun way keep it up....
1:52 in 2017 wedding industry contributed 1.5-2% of entire GDP
i’m from bangladesh and i really like the way you people explain things. please keep it up.
Its amazing informative video but deserves more viewers but don't worry its really amazing video ❤
You know I didn't trust your channel to subscribe but now I do.. You have built trust and now you have my subscription........... And also like
Incredible insights. Especially comparisons with west & how Indians are wired.
Aevy tv is a vibe ...
Love u guys from kerala
I partially agree with you. All the legacy (old) brands had the same reputation to open multiple businesses (verticals) under the same brand name. (Tata, Birla, BPL, Videocon, reliance etc) Tata is one of the very few surviving brands which has legacy and trust.
Even in the USA it is the same.
You can say the same with Apple in the USA.
Whereas when it comes to building Apps we need brands which focus on one thing.
That is the reason TATA is successful but 'TATA neu' app failed.
When it comes to offline/online sales majority of us want to have the human touch/feel it physically. Once we have the human touch we may buy it either online or offline based on convenience and discounts.
Tata neu didn't failed
It completed revenue target by achieving 90% of the same
The video where tata ethics met kunal's interviews 😂... superb guys..keep going
Very well explained ❤️ we are into status more than anything. That's why Nano failed.
The script reminds me a lot abt the Kunal Shah Podcast I heard a while ago, great summary and good way to mass it with packaging
India is unique. Watching these videos I remember SRK 'Phir bhi dil hai Hindusti' and India isn't for beginners. I'm a 5th generation Gujarati living in Kenya but all these appear in my DNA.
This begs the question who really defines the business dynamics of trust. The consumer by signalling for status or the company who will build the product that's status worthy.
Do companies eventually map to consumer wants. Sounds like status is governing both the sides of the coin.
Now i would love to see a movie on how status got defined by each side's mind.
Was it just repetitive of the flashy kids being flashy. Or can we define status on our own terms.
Mann your videos are so knowledgeable ♥......thank you for this amazing content
really nice and informative video and i want to ask one think what is your perspective of this channel as a business point of view you want to make this a media company like Linus tech tips or you want to generate an audience and sell something later like merch or its just staying an informative and educational channel
The suitcase fact is so true 👍...my father brought 1 extra suitcase last year in my cousins wedding...aur ab uska kuch kaam nhi h🙃
this has become my favorite video gonna share it on my whatsapp
this video is awareness on how we should be staying humble, buy what matters
and i hate doing businesses of these kind
i wanna sel solutions at ethical practices
People were not watching your rap fun at the end of your videos so you guys put that in the beginning. 😊
Shirish can be a actor he is too good⚡❤️
That video is upto the mark✔️💯
Woww, got to know about so many things ❤️
Being an India and living my entire life in the country, I still don't know how Kunal came up with that logic. May be rich people might do it, not middle class, really 20 times annual income on wedding. When my sister got married it was the suitcase seller who gave my dad that logic "Jethani ko out compete krna hai toh mehenga suitcase lo", I was like "Seriously!!, my sister will be a good daughter-in-law not by keeping her husband happy, but by a suitcase." Same was done by the jewelry, cosmetic shops as well. These shop owner would convince with such conviction that any girl would start to have a negative pressumption of their inlaws from the get go itself.
Soch Raha hu comment like kardoge isliye Bina video dekhe comment kar raha hu
Kyoki kya pta video khatam hote hote jyada views and comment ki vajah se like na aaye
But I know content is king
adding the song In the beginning will lead to people not clicking off. AMAZING idea
Can you guys do a video on hike - the messenger app. I remember it being way faster than WhatsApp and it had features which WhatsApp added way later but still it failed
It would be cool to know what were other reasons other than WhatsApp being already mainstream which lead to hike's failure.
Again, awesome video and aevy is a vibe🥶
You’re so underrated dude
its been a long time i was really missing the rap part!! Crazy
Quality bro love aevy tv
U see it as one wedding. For Indians, its once in a lifetime thing where the bride & groom get their most centre of attention
One of the best video on RUclips
Bro I watch documentaries on finance or money related things, since I was a kid, from each country... This is the first time I saw, finance can so entertaining. IMPROVE YOUR SEO. You can go to million in few months with these types of content
Hey anyone knows the exact meaning of CERO that Varun mayya writes
One more reason why Indians trusts so TATA so much is because of its ethics
tata is the heart of india. love tata and rata sir
8:22
Hi I just wanted to inquire about the revenue graphic
In the official tata investor page for the year of 2021-22 it says they did $128b in revenue
And The TTM revenue in screener shows around 216000CR rupees which is around $27b right?
And even for March 2021-22 it shows around 191000CR rupees of revenue
So these figures don’t show that they’re half of the tata groups revenue right? I’m not trying to say that you guys are wrong or something I’m genuinely interested
Bro I just want to know how time is taken to make a amazing content respect to your team 👏
Good Explanation By Aevy TV
Hey guys..!! Really love your video’s really fun and knowledgeable…… can you please do a video on madam Tussaud’s
i know that logo on your t-shirt, i was there when dall-e produced it for you. lolz
The most under rated channel
You guys killed it in the rapline
Why don't you guys add the links to the other videos that you're recommending in your description box?
The fact of the matter is that today in India no one wants to accept the shortcoming, instead people are putting their energy into useless matters which won't have any benefit for them at all. People really need to be solution oriented but also practical
aevy why dont you make a video about astrology,card reading and the fortune or future tellers ,i really want a video from this channel
Proud to be share holder of these tata companies
Now the question comes why Tata neo app didn't perform well?🤔 Just curious
Great video as always. Just that if you do actually follow Kunal shah, this video is very less informative because a person following would know all of this already. But I'm glad someone is breaking this information assymetry and getting these facts to the masses
Can you make a video on Indians' colonial mindset,and pursuit of validity from the west,Transfer of Brain Power(Innovators,Scientists,Engineers) to the west and its impact on India, English language judged/seen as a standard/class...and how Bharat is going to prosper leaving our coloniality behind..
Amazing video 💯
Varun you should have your own little podcast. Love it when you share these perspectives.
he does
Share the link
But if you see top American companies like Apple, Google, Microsoft they all have captured the market for very long and still do.
Same with Automobile companies, basically whoever entered the first in the market will most likely become the leader.
Your video is truly exceptional - both the editing and content are top-notch! However, I couldn't help feeling a sense of fear when you mentioned the possibility of A.I replacing creators. As a fellow creator, I strive to not only survive but to thrive and stand out like a unicorn. Your insights and expertise have been invaluable, and I would love to see a video tutorial on this topic(How to Survive in the age of AI).
With my skills in web design, UI/UX design, graphic design, and creative writing, I would be thrilled to join your team if you're open to it. Thank you for inspiring me!
Fascinating........
Hey aevy tv someone is saying that your editing cohort content is basic like we can learn that from youtube,
is the cohort 3 price really worth it, and can you guys give what you promised to give in the cohort 3 ??
now we can fly from Tata Airlines also. Tata is in insurance also and Acc cement was also started by tata.
Yea Indian market is very complex
This Video is a Revision of all the **Most Important sentences** (Insights) said by Kunal Shah in interviews till date.
Thank you for collecting them at one place this will be a very usefull video for anyone who aspires to become a entrepreneur in future.
Thank you Aeyy Tv
I need a help how do you find brand statistics?
how do you know what affects the brand and there sells ?
And I love the way how you make videos information with entertainment
Woah. You have nice content.
wooho itne waqt baad Rap aaya🔥🔥
Can you please explain why your subtitles are embedded/printed in the video and not on RUclips side!
I want to turn them off :\
I work in TCS and i know why 53% of the revenue is genrating is from there because it hire cheap employees and charge from cients more then 10 times and this stuck in loop of hiring and resigning. #bitter truth
Guys all should read a book called Start with why by Simon Sinek,
I think people will understand how and why people trust Tata
I think the mindset of Indian entrepreneurs is limited they just want their business to run enough so they can earn enough for themselves, don't understand why people call themselves entrepreneurs, While the first meaning of that word is building something that helps people and person whose no.1 priority is people
Secondly, AI would never take away jobs they'll just create a more skillful engineers and skilled labour
Banger 💯💯💯
Awesome content 👍🏽💓 Aevy Tv is a vibe ✨
Spot on💯
I an kinda split on use of AI images lately. As an artist i find it very threatening but i personally use it a lot of times to have fun or come up with ideas for scripts concepts.
I am pretty sure the images you used are made in Stable diffusion. What do the rest of you feel on AI images and other stuff
"A brand, once it becoms big may be able to sell anything", may not always be true. Like colgate tried selling lasagna but they failed massively.
Great video
Can u make what mechanii engineers should do preparing for future
You guys should make a video on Hike app.
Pushing the algorithm ❤️
With respect to super app (WeChat) TATA did try with Neu and failed to say the least. Indians are indeed very price conscious, but off late they are willing to spend on good product. Not just for status or anything, but for ease of living. I think this is primarily due to the growth of the middle class! Which is again good for any economy
Awesome video