Why Is Fast Fashion So Cheap?
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- Опубликовано: 24 авг 2024
- Today we are going to answer the question: Why is fast fashion so cheap? How can brands like H&M, Primark, and Zara afford to sell their clothing at such low prices?
We explore the true cost of our fast fashion wardrobes and who is really paying the price.
WATCH NEXT: How to shop ethical and sustainable fashion
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▲ R E S O U R C E S ▼
» The True Cost Documentary
» Good On You Eco: goodonyou.eco/...
» Fashionopolis by Dana Thomas
» Fashion Revolution: www.fashionrev...
» Real Fur Article: www.independen...
» Rana Plaza Article: www.theguardia...
» Burberry Destroys £28million worth of stock: www.theguardia...
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hey friends thank you SO MUCH for your patience. It's finally here I hope you enjoy it. Please share with everyone and anyone.
WATCH NEXT HOW TO SHOP SUSTAINABLY: ruclips.net/video/HMwdb1hqCz4/видео.html
This video is beautifully crafted with harshful truth
For me it was also the movie The True Cost which led me to avoid Fast Fashion at all costs. You did such a great job in summarizing the most important facts. Will share this video for sure!
can i add subtittles to your video? i can do it in 5 more languages, this message have to be shared globally
@@OnesFan1 Oh wow that would be AMAZING! That's incredibly generous of you. If you use this link (also in the description) you should be able to as we've added close captions: ruclips.net/user/timedtext_video?v=sD0ADO1QnW0&ref=share
@@SustainablyVegan cool I'll do that 😍
i HATE how most of these brands are "producing things more sustainably" lately. i really hope people don't fall into that greenwashing trap
Same! I also hate how big conglomerates like h&m have started masquerading behind new daughter companies like Monki and Weekday which claim to be more sustainable but still use the same fast fashion model and cheap materials/labour. People who were starting to turn away from fast fashion are now being drawn back by these aliases :((
more sustainable≠sustainable or ethical
Yeah or when they have a "sustainable collection" like why not make all of your clothes sustainable, you're not even trying!
I guarantee people are. which is sad and awful.
@@niamhfitzgerald9473 but its because people are wanting it
I hate when youtubers create clothing hauls from fast fashion companies!!!
Same ❤️
Exactly. Its best not to follow them so you won't be tempted to buy more clothes you don't need
And not to follow because it shows the youtubers it's not okay to buy fast fashion. That's why I have unfollowed many because I don't want to support their haul videos.
I creep on some of these videos and leave comments asking them and their followers to stop supporting these companies. Hopefully at least one person changes 🤷🏻♀️
Same! The best thing though is that the clothes usually look incredibly cheap, don't fit properly and look nothing like the ads. It completely exposes the horrific quality of the garments. Hopefully ypung impressionable girls can see that.
I can´t anymore go in one normal fashion shops without feeling depressed because of the things I know about the production.
I hope someday this all will be history
same. I even try to avoid the most popular shopping streets
Maybe it's because I have a sense and feel the misery.
I still like going through them, seeing nothing of value and then walking straight out. Or I use them as inspo and if I see something I really like I look online for 2nd hand options or sustainable brands. If by the time I get home and have forgotten about the item, that's a great sign I didn't really need it.
Same
This is fantastic coverage of the industry and issue - I feel like I am watching an investigative TV show!
Yaaaaay
As someone who’s worked in the fashion industry (as a designer) I can attest to the bad conditions in every step of the work chain. It’s an industry dominately made up of female workers with uncertain conditions and with male CEOs profiting from stealing ideas, greenwashing literal slavery and only caring about profit. I felt completely and utterly misplaced because I genuinely loved fashion but wasn’t about hurting people in expressing my artistic vision. The great Li Edelkoort asked us: ”How can a product that needs to be sewn, grown, harvested, combed, spun, knitted, cut and stitched, finished, printed, labelled, packaged and transported cost a couple of euros? It’s impossible.” Please support internet-local small designers with sustainability-aspirations. We’re on social media, it’s easy to find us.
Thank you for sharing your experience with us, it's incredibly powerful ❤️
It’s so frustrating to see fast fashion with slogans about global warming or sustainability printed on 😞
Completely agree... so many companies are jumping on the sustainability band wagon. Sadly, the majority of consumers believe what they see and/or read. I regularly chat with folks about this problem, most of whom are unfamiliar with the term “greenwashing “.
Or feminism themed shirts. Considering the lack of respect and consideration for women workers in the factories, the irony is migraine inducing with that one.
I hate buying fast fashion but I live in place where there is no other option, there is no sustainable/thrift shops which makes me very sad :(
I think if you have to buy fast fashion try to buy what you only need and try to wear them as much as possible.
Just do the best you can, what about checking out depop, eBay or thredup for second hand clothes?
Of course! This is not about the consumer - we all have different economic means! It is the fast fashion industry that need to change their model so they're taking the brunt of the cost to pay fair wages!
Have you tried online? I've gotten lucky on places like depop, Etsy and Oxfam but it does take a lot of digging.
@@hannahlaird4976 These are great options but unfortunately they are usually not available/suitable for people who don't live in Europe, USA, Canada etc... For ex. I live in Turkey, and the cost of international shipping from those apps is really high financially and environmentally. I just wanted to point out this. ^-^
Same here,, I live in the middle east and even international fast fashion brands here cost more than what there are in the west,, personally I shop sparingly (mostly because I'm unfashionable lmao) for clothes,, and when I do I shop for things that are of high enough quality that can last me a few years, and are timeless, comfortable, versatile, and that my mother approves of lmao
I saw an interview with the daughter of one of the pioneers of the textile industry in Bangladesh. She said that for the workers to receive a living wage it would require a price increase of 5 cents per item. So much misery for such a small amount.
I know it's it appalling that it could be done so easily? Kristen Leo did a great calculation on how much it would cost H&M to pay all of their workers fairly.... it was not a lot considering their profits!
Wow... 5 cents? Really? This makes me sigh and hang my head in Western society shame.
You may think that those wages are a misery but from those we suport our families. And for us is not a small amount of money is average. Is we ask for more the factory will move to a cheaper country. And the same if people from wealthy countries don't by those products the factories will close and instead of what you think is a small income will be 0. Don't talk in our name please.
Thank you for talking about the human rights issues behind fast fashion. I sew for a living in the US. People are outraged when I tell them how much I charge for basic alterations. I charge $20 an hour for my labor and that's on the low end. I have bills and taxes to pay! These companies are not only exploiting their workers, they're devaluing the real labor of other professionals.
Side note: A term I recently heard for women's work but more inclusive of all genders in the workplace is feminized labor.
Thanks for sharing, and thank you for the note on inclusivity! Will make sure to include it in my vocab when talking about this stuff x
I always charged per job. But england use to see their clothes for their shops. Like Hobbs. I lovd Hobbs. They still do there clothes the old fashion way or use to.
I remember as a teen back in the early 90s going to thrift stores for clothing. Being a part of the Goth subculture particularly in the 80s & 90s it was the norm. We bought many of our items for next to nothing in second hand shops. All that was needed was a bit of creativity to turn a tired looking garment into something profound there was not a lot of choice at the time especially in my area not like today with online shopping, you had to use your imagination. I remember sometimes being picked on at school not only because I looked different, but that I was shopping in second hand which made me look kind of pathetic and sad in the eyes of other students. My goodness the comments I used to receive, but here we are how the times have changed. We are all looking to thrift stores as the solution for sustainability which is wonderful. I am so glad that I was doing something right from the start at a time when it was not so popular with everyone a time before it was all "Cool and hipster". This video and all the comments are so satisfactory to watch and read.
Thank you for making this!
I shared this video with my sister. She shops alot, eats animal products, always says she wants to do good things for the planet and go veggie but then never really does anything with it...
Now we have been talking for over An hour about ways she can shop ethically, reduces water waste, etc and i think some of it is sinking in! Jej!
@Antsy Anja Thank you both for sharing this is all so great hear xx
I stopped buying fast fashion after I watched the documentary, "Minimalism: A Documentary About the Important Things." I now buy very few new items and opt for quality over quantity. I also shop in second-hand stores. Thank you for this video! Really good information!
Thanks for sharing!! This has actually inspired me to think about a no buy month!! Minimalism is a great tool!
Ways to prevent first hand fashion if thrifting is not an option for you:
- look in your parents wardrobe or in your own and maybe find stuff that you can upcycle or straight up wear.
- if you have little holes in your clothes or if they're damaged, don't throw them away-sew them! (or symply crop stuff)
- buy things that are high quality so they can last longer
- if you'll still in growth, try buying oversized stuff that will still fit you in a few years even if your body changes.
- if there are no thrift stores around you try apps like ebay (in Germany we have Kleiderkreisel. That's a great app!).
If you don't have thrift stores in your area you can go in one when you're visiting a different city. (Simply look in the Internet) And I have a really bad and grandma looking thrift store in my area but I found some cute flannels there in the men's section so if you have a thrift store and don't find anything, go look at the opposite gender section if you don't already do (clothes don't have a gender tf)
Anyways...hope this helps
Can buying timeless, classic pieces of clothing help us to get rid of fast fashion?
@@rishikapaul4740Yes.
I'm reading the story of stuff right now and it really makes me realise this all is just happening because we want to buy so much stuff for such little money... We got brainwashed that we need stuff and it gives us a kick of dopamine to buy new stuff, not only fashion, but anything, it's such an addiction...
THIS is the Internet I signed up for!!
Yay! Glad you liked it x
the four dislike comes from; h&m, zara, nike and polyster lovers
😂😂😂 honestly this comment just made my day
Hey Polyester has it's uses! Polyester is great in long-wear clothing where traditional fibres would breakdown too quickly leading to a paradoxical increase in waste. It's particularly useful for hard labour work wear, certain athletic goods, and applications where flame or chemical resistance are useful. It's also popular as a more robust version of silk or lace, but admittedly that's more of an aesthetic value than utilitarian. It's important to consider use and longevity of an item before dismissing it based on the use of plastic!
for me zara and H&M are very expensive (I live in Russia) Never knew they were considered cheap in USA.
It’s really disgusting and unfortunately a lot of consumers know about this but dont care either. It infuriates me!
This is a perfect reminder of why I should keep going on not buying fast fashion items. I watched the True Cost almost a year ago and I was shocked by how bad the situation is. Love the video and work you put into it !
Thank you for your comment! Yes I too watched the True Cost a year ago and then forgot about it so rewatched it to inform this video and it's really made me think all over again ! xx
This felt like a documentary! Very well done!
😃 I’m with you 🤜🤛 I’m so glad even my sons (8, 10, 14yo) have no problem to wear second-hand clothes😃
Probably because they have a wonderful and inspiring parent like you x
Sustainably Vegan thanks☺️”lead by example” is powerful 💪
Since I'm really into alternative fashion from the 80s and 90s, I started buying clothes at second hand/ vintage shops when I was about 15 and it works really well for me even on a low budget (20 now)... So many people give away their perfectly fine clothes cause they're not fashionable anymore its ridiculous! I still buy fast fashion underwear and things like that but i wanna try to get more into fair trade/sustainable fashion for those things not available second hand! :) Love that you are spreading awareness on this issue! In the end we don't just have to change the way we as individuals consume but the whole economic system, which is inevitably leading to explotation of the working class and our environment!
Thanks for your comment, I think people are shopping second hand younger and younger because they realise that fast fashion just makes you look like everyone else... xx appreciate you sharing your experience!
Deeply appreciating the well researched content!
Deeply appreciating you coming and watching and commenting and supporting xx
this is heartbreaking for the workers and the planet!
I love this video!!!! It's so easy to get caught up in trends, but when you really look at it, fast fashion is a good example of an industry forcing developing countries into lower slots in the commodity chain. We applaud those that move up but never do anything to fix the harmful practices that benefit the "West."
You really hit the nail on the head with this comment! Thanks for sharing your thoughts xx
@@SustainablyVegan thank you!!! I've been reading case studies of industrial practices in developing countries for my classes.
The funny thing is it doesn't even save us money! The clothes we buy from these brands breakdown quickly and often stay in a closet for only 2 years. Sadly two years is a generous estimation as many products being to look terrible after only a handful of washes. It's impossible to know exactly how a garment is produced or even if the fibres are sufficient to make it last. There's no really good solution beyond regulation.
I watched the true cost a few years ago and I highly recommended it to anyone that hasn't watched it! You did an amazing job with this video lovely lady! I shared and liked it of course ❤
Thank you so much xx
Thank you so much for this video. I never actually participated in fast fashion. I wear my clothes for years and years. However that is no longer enough. The clothing industry is the second largest pollution factor worldwide. When I see some of the price expectations on youtube I’m shocked because people really do not seem to think. Cutting out and sewing a T-shirt takes me about 90 minutes. Where I live that would mean 18 Euros minimum wage. But the fabric needs to be produced, died and woven or knitted. It all needs to be shipped from farm to spinning to weaving to sewing and then to the shop. If it is a brick and mortar shop rent and sales assistants have to be payed.You would start to think 50 Euros for a bog standard t-shirt was a steal.
Thank-you for this great comment. It is very comprehensive and you have raised some valuable points for consideration.
I'm quite disappointed in RUclips for not promoting your videos lately! I have to actively search for your channel before I view your content. Thank you so much for your research and presentation, Immy. Well done, always. ✌🏼
Agreed!! What is with this incomprehensible RUclips algorithm insanity?
That is very disappointing! I never understand how RUclips pushes content to people or not! Thanks for finding me again and watching, I honestly appreciate it so much x
Thank you so much, I wish more people talked about it. Unfortunately it’s hard to compete with all the big bloggers posting videos like “Zara shopping haul” creating the idea in the young minds that this is cool, trendy and enjoyable.
I feel like it would help a lot of people to have information simplified and more available, I think the need for research can put some people off the idea. Have you thought about creating the video with the list of brands to definitely avoid? And I personally cheekily hope to see one with sustainable brands recommendations, particularly for uk:)
Thank again for bringing that up continuously.
Thanks so much for your comment! Yes will definitely be doing that soon, or creating a great list somewhere!
Oh, God, I feel like crying now...I had no idea that fast fashion was so unfair and disregarded basic human rights to such an extent...This is really eye-opening. Thank you for this!
Great video! ❤️ I started to buy only second hand clothing two years ago and I love it. Normaly I am a silent watcher, but I think that topic is very important and most people do not understand that at all. Thanks so much for making that video.😊 Now I can show the video to my friends if they once again, do not understand me. 💪🏻
Thanks so much for taking the time to comment
Thank you for reminding me why I quit Fast Fashion in 2019.
Love this message, it's such a good synopsis of the issue that the true cost exemplifies and makes it really easy to show friends and family without having to sit them down for a full documentary
I have been following you from a long time. Now I have started to inspire my family and I my self support small business and avoid fast fashion
That's great!
Wow! Thought provoking and beautifully put together. I love how you expressed the messages so clearly without the emotional side taking over. I try to shop ethically and sustainably but I’m far from perfect, this has given me the shove I needed to keep trying. Keep fighting the fight 💪
I agree Linda, there is nothing more powerful than that rare and beautiful mix of knowledge, intellect, and passion! We are so fortunate to have Immy’s indomitable inspiration and gentle influence in our lives. I hope you are having an amazing day.
Mary Charlebois Immy is a force for good! The weather here is great, we’ve had some rain and colder days but it’s 23C today and wall to wall sunshine ☀️ I hope the snow is finally leaving you or at least the temperature has a + in front of the number 🤞It’s a 3 day weekend here to celebrate the 75th Anniversary of VE Day when WW2 ended in Europe, so I’m enjoying a couple of drinks and some RUclips while my husband is playing video games upstairs. Lockdown is still in force but a local farm shop has been open so I’ve managed to get some plants for the garden and some herb and tomato plants so I’ll be able to grow some stuff this year. I hope you and your partner are happy and healthy and you can get outside and enjoy some better weather. Stay safe xxx
@@lindatait5326 Local farm shop... open? I’m drooling!! You are lucky indeed!! It was -5 here this morning but plants are doing their thing in the greenhouse and Spring is here during the daytime. No gardening yet (still too early and too cold). All the wildlife is out roaming around, but no bugs...YET! Have a lovely long weekend my friend.
Thank you! Always appreciate your feedback!
Loved this so much Immy! I also made a video on why I quit fast fashion and am loving documenting my journey! 🌍
This needs to reach anyone and everyone in the world. Thank you so much for creating this
thank you for making such an important video! nowadays ultra fast fashion brands like Fashionova are gaining even more ground thanks to social media. As long as they keep on making cheap and trendy unfortunately people will still buy from them out of convenience. But being more aware of the impacts of fast fashion is one of the best way to help us make better decisions
Thank you for taking the time to watch it and comment ❤️
Wow, Immy! This Video has so much energy, I am proud of you getting this message out there so freaking cleary. Thank you for your hard work. I have been watching your videos for a few years and you have helped me alot. Greetings from Germany :)
Amazing! Thank for this video! I really enjoyed, I try not buy from fast fashion brands, I buy more second hand. I truly agreed with all that you said and I would learn how to shop more sustainable!
This is so eye opening. It's shoxking the lengths these companies will stoop to and I had no idea. Thank you so much for making this Immy. An incredibly important message.
Thank you queen x
phenomenally made, immy. this brought up all the emotions i had when watching "the true cost" for the first time. I CRIED. watching this as i'm thinking about putting together my summer wardrobe was perfect, especially now when i don't have access to local thrift stores. ♡
I cried so many times watching it as well :(
I've been wearing (almost) only second-hand clothes since forever but thanks to you and other reliable resources I'm going to cut buying second-hand as well unless it's really needed. Thank you for your effort in spreading this important message
Would you believe my mum helped me to build a new summer wardrobe as she volunteers in her local charity shop... This was an awesome video thanks Immy ❤️
Thanks AMAZING. Your mum sounds great xx thanks so much for watching
I'm so glad I found this channel. Such great content! Holes in the fast fashion business model are showing even more during this pandemic. I made a video on the impact on garment workers who've been left unemployed
The quality of this video is 🙌🏻 👌🏻 💕 . Love seeing you being so passionate about this subject. I stopped buying fast fashion around 3 years ago :)
I would love to see you extend on this work. You absolutely have the potential to make a short or even feature length documentary.
This is important subject matter and this tickles the surface in a sincere way. Would love to see more.
This was just a taster! So much more to come ❤️ in really glad you like it x
This is probably the most important and educational video you’ve made to date. Great job! Keep up the hard work changing one mind at a time.
I have been watching you for some time now, and seeing how much you are growing and improving your content just makes me feel so proud. People like you deserve more viewers, thanks for your educative and well researched messages to society💕
I knew all the points you brought up already and haven't bought fast fashion for quite some time but I really loved your concise summary of the problem. It's so hard to stay focused on big ethical and sustainable goals when you're the only one in the social circle 😬
I really love your the message you try to spread around, I'm from Mexico and since I started watching your videos my perspective about sustainability have changed a lot. Thank you for doing this amazing channel
Ah Mexico what a beautiful country ! Thank you for your wonderful comment, I really appreciate you watching xx
Wow! This is so true, provoking and eye-opening! Thank you for your great work, Immy! 💪😊
Thank you Celine xx
The truth is really heartbreaking, but it's so important this message gets through to more people. Fantastic job on the video! x
This video is fantastic - shared! Very easy to follow and digest. I wish I knew how else I could help spread this message.
Thanks for sharing!! I really appreciate it. Honestly just talking to your friends about how to make better choices is a great place to start x
Great video! It’s horrifying what people go through and the greed of the companies. It had opened my eyes to a lot.
If you're from Australia and reading this I suggest boycotting cotton, our freshwater is being sold to cotton farms while the rest of our farmlands and forests dry up. Cotton is one of the most water intensive fabrics and as per the video requires pesticides and chemicals. I suggest opting for organic cotton (better practices) or secondhand cotton. Depop is a great app for purchasing in season clothes secondhand
You did an amazing research work, Immy! Such a powerful video... I hope this gets the attention it deserves!
Thanks Ana really appreciate your support x
Fantastic. Please do more videos. The world is desperate for change and not enough people have the information to empower themselves to change.
I definitely will, I feel better about my content being more aligned with my values!
This is such a great video. Everyone should watch this.
ohhh thank you xx
I am sorry to say it like this but....I FUCKING LOVE YOU!! Thank you for spreading the message, thank you for being so real and open about this shit, thank you so much!! This is so close to my heart. After seeing farmers growing cotton in India, dying of poisonous pesticides, rivers being killed by dyes, I decided that I will be even louder about this issue and you are helping me so much!
Haha I love swearing but I don't do it on my channel because people get annoyed with me lol. So THANK YOU for your emphatic comment I really appreciate it! Thanks for your comment, yes I agree it has now become very close to my heart as I have found out more and more.
You don't need to buy so many garments. Just define your style, stick to it and buy good quality so it stays like new after many washes.
When you invest on a good piece of garment you will be very careful selecting it and making sure you love it. When a garment is cheap it is easier to buy it even if you half like it. And most likely you wear it only once and then forgotten in your drawer or closet.
Words of wisdom...
I bought a sewing machine 4 years ago and I've been learning all kinds of things about sewing since. I still need to get a dress form, then I might have more confidence to make clothes for myself. I did make clothes for my child, and she was happy to wear them. I did make underwear for myself. The shorts I made aren't the best, but a learning experience, I wear them around the house. I make a lot of zipper pouches and stuff that are practical for me.
Shared this on my facebook hoping people will watch while they have more time to learn. I found The True Cost so interesting when I watched it but struggle to get anyone to watch it as they say they haven't got time to watch it and they'd rather not know :( thanks for the amazing content!
This is so so important. Thank you Immy for showing people how it really is 🙌🙌🙌
Thanks so much for watchiinggg xxx
This video was fantastic!!! Really eye opening and hearthitting. I haven’t bought fast fashion in almost 3 years and tend to repair clothes once they break (although sometimes not well) and I can’t ever see myself going back to fast fashion
Thank you for spreading this knowledge I hope we can change the future
I really appreciate the well-researched and articulate video! :) I have not purchased fast fashion in almost 4 years! It has become such a habit to repair clothes, buy thrifted and save up for Fairtrade or locally produced items; I don't even think about it anymore. I would never consider going back to fast fashion! I have even saved money since making the switch since I don't buy clothes nearly as often now. I recommend this switch to everyone able to try!
Isn’t it amazing how much money one can save when we reduce our shopping to just essential purchases only. The problem is that shopping and purchasing things online has become a form of entertainment in Western society. This is soooo sad!
Love love love this message 💕 thank you for taking the time to research and summarize to make it easier for people to understand 👏
THANK YOU for mentioning luxury brands at the end there, I'll have to find the video where you go more into detail about it. I think people often leave out luxury brands in the sustainable fashion debate because cheap, fast fashion brands are more prevalent or more accessible to the majority of the population. By omitting the equally as horrendous practices coming from brands like Gucci, YSL and more, people start to equate spending more on luxury clothing with higher quality and better practices.
I already knew all this, but it's a super informative video, so I'll comment so that the algorithm will show it to more people. Hugs to you, you're doing an awesome job!
Ah really appreciate it ❤️
I've only just discovered your channel a few days ago and I love your videos! Thanks for the amazing content🧡
Thanks SO MUCH for this video, you are making the world a better place!
Wonderful explanation of a deeply disturbing issue! thanks for keeping the conversation going. take care :)
Thank you this was so factual and eye opening! I truly appreciate you producing content the world needs!
ah and I appreciate you commenting and watching xx
Thank you so much for this video. People need to know this stuff. Whether buying from ethical brands or secondhand, the clothes are often better quality and much more interesting than fast fashion (I want to wave a flag for your geometric jumper here!). I’ve often been tempted by fast fashion because it’s cheap, even plus size stuff - but I’ve kicked the habit now, and my wardrobe is better for it. Interesting that as usual the same people abusing animals abuse people too. When people ask if I care more about animals than people (because I’m vegan) I explain that it’s the same fight - many companies finance the abuse of both people and animals. Thank you again, you wonderful woman! Xxx
Thank you for this really wonderful and insightful comment!
This is exactly we need to think about sustainability and human rights in Fashion Industry. I agree and I hope future fashion industry take more responsibilities.
Absolutely amazing video, thank you so much Immy. You’ve explained things so clearly and I hope that like me, many more people are going to want to learn more and think before giving into fast fashion! We need things to change!
Thaaaaankyou!! so so glad you liked the video xx
I spy Lucy and Yak dungarees----That's all I wear, love them.
Currently living in them x
Thank you for such a great video. It’s such an important message and a good reminder for those of us trying to live a more ethical and sustainable life... not to fall into the fast fashion habit again. Thank you!
I didn’t realize it at the time, but Zara was the famous jacket that Melania wore that had ‘I don’t care so why should you’ (or was it the other way around I forget...) when they went to visit the children. It was thought she didn’t care about them, but she was making a statement about Child Labor. She would never have worn such a cheap jacket. When I found out about Zara and the rest I then learned more. Thank you, great video.
This is a really great video, short but packs a punch! I'm struggling with my sustainability journey at this time however the one thing that has opened my eyes more in this current situation is the behaviour of big cooperations especially the fashion industry. I have made a decision to thift as much of my clothing items as I can.
This is so good! Fast fashion has been such a problem in Western culture for so long, we no longer are simple a consumer culture, we are a corporate culture, and this is a symptom of that.
Thank you so much for all the work you put in to this video!
I also think that fast fashion creates a deceptive view on money/price and quality. I grew up buying from brands like Primark and going to fast fashion shops with my mum because it was inexpensive and that’s what we needed. But when I started shopping for myself and saw nice quality clothing from sustainable brands I looked at the prices in shock because I was used to my clothing being cheap, and had to change my perception on money as well as my clothes
Amazing job, Immy! I live in Spain and here its not so cheap to buy secondhand, and for me its not always an option to buy sustainably made clothes because they tend to be more expensive. It is hard for me many times to get an item that I need or want, but I rather spend longer looking for a particular item than take a shortcut and look for a fast fashion one.
Thank you for this video, it showed me that its worth the effort that I make not to buy fast fashion♥️♥️
You're super inspiring. I love how you explain things and how interesting and important everything you're saying is.
THANK YOU!
Thank you for this video! I have been researching this issue lately as I am trying to move past fast fashion completely, and your video greatly helped. I've added subtitles in Italian to be able to share it with more people. Looking forward to your video on ethical sustainable fashion!
this topic is sooo important and current and you summed it up so well what an amazing video! Love how succinct you are❤
I love your message and when the thrift stores open I will go look for stores that have better options for adults. We have a kids thrift market ever half year that I go to to pick out for my kid but because of the lock down it got cancelled 😥 now I had to buy his summer outfits from fast fashion stores because I can't afford to spend € 50,- per t-shirt for him... I felt really shitty about it but hopefully there open before I need to go winter shopping again 😅😅
Thank you so, so much for your time and effort to create this video. That I appreciate the most about you and your channel are your values. Almost on each video, you considerate each one's unique economical situation and therefore their possibilities to change their habits. Honestly, it means a lot about you! It might be the reason why I keep watching your videos too. Thank you so much for encouraging others to be better souls on earth!! :)
Wow Immy, such as great video! So well thought out and well articulated. Defintely a message that needs to be continually spread.
Thank you so much queen xx
Hey Immy,
Despite the awful truth addressed in this video, can i just CONGRATULATE you on the quality and edit like woah?!?
Such a wonderful and informative video! Thanks a lot 💗
I cannot say thank tou enough, I discovered your videos 2 months ago and during this quarentine time you've been so helpful to me, I've learnt lots with you and just wanted to say that you're being heard even far far away in Brazil. Keep up the good work
Ah thank you so so much! I really appreciate you and this comment xx
I've never seen someone do such a detailed and well-argumented breakdown of this topic. Thank you!
This is such a great video, Immy! I know this must have taken a while to edit! Thank you for always being so upfront.
You are so welcome! Thanks for taking the time to watch and comment, I really appreciate you x
Thank you so much for making this video! I already knew most of the facts but hope this video can be great for people who don't want to do the research themselves or can't be bothered to watch The True Cost documentary. I stopped buying fast fashion 3 years ago and hope a lot of people will follow after watching this video! Lots of love Jae
Amazingly informative video, this industry is horrendous.
Yup! Thanks for watching xx
You know the worst part? In my country, where purchasing power is way lower than in the Western world, you won't spend less than $30 in Zara and any Inditex brand. Maybe you'll get the most basic strapless basic top for $10 on sale, but you can expect to find most items for $50-$200, which is honestly awful.
I learned to sew to truly value my clothing and eliminate the exploitation of workers as much as I can (obviously fabric production is another issue). I have not thrown out a single scrap of fabric, nor have I thrown out a single thread. I keep everything because I know I can use any scrap as patches, or to fill a cushion, anything really. I believe any little bit that avoids the landfill helps.
Wow, this is so incredibly important, everyone needs to get to know all this