P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics)

View the transcript and related materials at causemarketing.... In this 2016 version of Procter & Gamble's "Thank You, Mom" campaign, P&G positions itself as the "Proud sponsor of Moms." The two-minute commercial features supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions:
P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom."
======================================================
CAUSE MARKETING MUSEUM
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
➡️ Advertising Gallery: causemarketing...
➡️ Case Study Gallery: causemarketing...
➡️ Cause Marketing Definition: causemarketing...
======================================================
MEANINGFUL IMPACT PODCAST
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on RUclips Music: meaningfulimpa...
▶️ Listen on Apple Podcasts: meaningfulimpa...
▶️ Listen on Spotify: meaningfulimpa...
▶️ Listen on Amazon Music: meaningfulimpa...
➡️ Episode transcripts: meaningfulimpa...
======================================================
CONNECT WITH MEANINGFUL IMPACT
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
/ meaningfulimpact
/ csr
/ causemarketing
/ meaningfulpodcast
✉️ Subscribe at meaningfulimpa...
✉️ Contact us at meaningfulimpa...