MARSHALL AMPLIFICATION SOLD To Swedish Speaker Company (I hope they still make guitar amps...)
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- Опубликовано: 26 авг 2024
- Legendary amp company Marshall has been sold to a Swedish speaker company named Zound Industries. They make headphones and bluetooth speakers... is this bad news for guitarists? Although the Marshall family is still involved, this marks a significant departure to how the company has been run in the past. What does the future hold? Let's check out all the details.
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Rubric: -5 points for Danzig references. -5 points for not reading the description. -5 points for not watching far enough into the video to answer your own question. -5 points for misquoting me in your comment. 20 points possible. Everyone starts with an A!
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I'd like to think they'll continue to make Guitar Amps. Sweden has a huge metal scene and a ton of people rely on the Marshall sound. They could always try to bolster a customer base at home.
But Marshall is not synonymous with the Swedish buzz saw.
@@erikolsen1333 Bjorne Gellote the guitarist of In Flames (one of the biggest Swedish Metal bands) has been using a somewhat signature amp from Marshall that never went mass produced . I’m sure Marshall can figure something out… fingers crossed!!!
Sweet! The value of my UK made JCM800 is going to sky rocket!
Always enjoy your work, Max.
Upon learning of this new realignment/ownership change, the first thing that occurred to me was the huge risk of what folks in marketing call " brand dilution", a lessening of the perceived value of the Marshall script on your amp. If all Marshall produces are consumer audio gear and very expensive amps, then it will probably be d.o.a. in no time; the entire reason for producing moderately priced amps is to create aspirational users, who want to get more/fancier/ expensive products.
Want a familiar example: your video title sequence used to show you standing next to a SAAB convertible. I ran SAAB dealerships from the early 90s until the mid 2000s, the time frame where GM acquired the automobile division of Saab/Scania, started replacing wonderfully engineered and highly off-beat designs with common low-value Open and Vauxhall cars with token changes
and SAAB badges....Result? Visit your local SAAB dealer and see....oh, wait, they are all out of business now....
In a metaverse overflowing with countless amp choices, it seem to me that they better focus on their uniqueness.
Thanks again, Max!
So i m happy to have my JVM 410 H, i think everybody will now take care for his Marshall amp. I was born in 1962 too and i m in Marshall since more than 43 Years. Greetz from germany!
Good, my Valvestate can proudly be advertised as pre-Zound Industries, made from that tonewood they don't make no more and special magic tube in the preamp. I say $1500 or nothing now.
The market for massive 100 watt stack amps will shrinking no matter what the brand. In a few years it will just be a boutique item for collectors. Everyone is going to modellers. The sound is nearly an exact recreation, they're more reliable, easier and cheaper to transport, larger variety of tones, etc. Nobody is dragging around grand pianos or Hammond B3 organs now days either.
yep need to shift to the combo and or mini stacks at affordable pricing. everyone hated the codes i enjoyed mine but i bought it not just for the sounds inside more so its flat speaker response its 100 watt combo 2x12 and if i run it into there its basically for stage volume the helix be the main tone zone for me. yes there's the power cabs but i didn't plan to buy a helix at the time of buying the amp itself but i had zero issues with the tone of the code either honestly thought for a gigging musician a 50 or 100 is more than enough i just wouldn't run the effects id dial an edge of breakup tone for it and use it as a pedal platform rig more than anything. which is what i have always really done most the time. used to run a crate g600 200 watt head super clean with 2 4x12's that thing was a beast half volume on a half stack setup you could hear it 2.5 miles through hills and trees full power you can debark the trees and create a tornado from the wind shear out in the firing line of the speakers
I still get occasional calls for my B3 from local jazz combos. So yeah, I still "sling" it around now and then! 😁
One of my best friends is an organist and drags arround hammonds all the time, no clue what ur on about….metal guitar amps sure but not so much organs
I bought a Marshall 50 watt hand wired plexie head and slant bottom cab back in 2001, the tone is so spot on it’s criminal it has all the tone I’ve ever wanted, there’s no substitute or modeling amp that comes close.
Me too my plexi .....just so musical it sings
No? Give it time. Eventually you won’t be able to get tubes. Kemper and Fractal will be waiting with open arms and better firmware.
I hope that they don't start cutting back on quality.
Glad I bought and cosmetically restored that JCM2000 back in November!
The Swedish Marshalls will now be constructed with particle board and assembled by the customer with a hex key.
And sold complete with a bag of meatballs 😂
😂😂😂😂😂😂
sweden, the worst!
no more made in england but in vn 👎
I think to be fair...it's a pretty safe way to secure the business' future. It's currently family run, but if the next generation doesn't want to get involved I the business side for a living, then it's a good way for them to retain a stake whilst also ensuring it goes forward in safe hands, with a company that has a vision for it. Just one potential take.
If they want to stay in business they are gonna have to sell Amplifiers..no one will want to buy Marshall headphones.
That's kinda what I'm concerned about...people already are buying lots of Marshall headphones!
According to Dave Friedman the most recent successes from made In UK Studio amps are actually made in Vietnam with the amp complete but the case and faceplate and knobs are added in the UK as it is assembled in UK and by Brit law can be sold as made in UK. Dave said the Vietnam builds were excellent work and the designs are made to be amp tech friendly to be easily and cheaply serviced. He made a crack that if all the Marshall amps were made in Vietnam other makers would be in trouble. In short great amps well made but very affordable.
thanks for the info
I gotta feeling that the amp side is gonna stay mostly the same but the lifestyle side is gonna get bigger since it’s kinda obvious that that’s why they bought it
I just hope they produce better amps and at least do a tone master style amp head or make “hot rodded plexis” and do all the mods people did to them in the 80s but I’ll just buy a friedman for that
But what does Pete Townshend think? If it hadn’t been for both him and Entwistle wanting to be heard over Keith Moon, the 100 Watt Head and 4X12 cabinets wouldn’t exist as we know it.
Curious to see what they bring to NAMM in a couple of weeks, if anything at all. That might be very telling about their actual intentions.
I don't know that it will really tell us anything because they have just bought Marshall and a few weeks is not long enough to come up with something new and it's doubtful the previous owners were putting any money into R & D for new products recently knowing they were selling.
Marshall's US prices are ridiculous. I really want a Studio Classic but they're priced way too high for such a simple amp with circuit boards manufactured in Asia with generic components. I can get a much more versatile amp for less from Friedman, EVH, Synergy, Engl, Peavey, Laney...
OMG!! My favorite line “ I’m not calling them posers or something like that, but if anybody else said that I would understand why they are saying it” classic 😂
Man I hope that Marshall does not die a horrible death. Only a fool would change the high quality of Marshall 🎸
Unfortunately, there are a lot of fools out there who are more interested in the "almighty dollar" than in keeping the brand they purchased (whatever it is) wholesome and original.
All I want from marshall right now is an amp like the St. James, Ironball SE or Revv D20.
A high gain marshall with built in IR, power soak etc would be awesome
The greatest rock/metal sound ever created involves a Marshall Plexi, this isn't an opinion... it's a fact.
No actually it was the fender bassman I am so tired of boomers giving Marshall credit where credit is truly not do they stole every design they ever made Marshall amps are absolute crap I don't even know why people are playing at cine more you need me just looking into your computer and playing modelers it's the wave of the future boomers get used to
Peavey 5150 is metal
@Metal Meister not a boomer, and the bassman circuit is not a plexi circuit. This is a myth. Read a book sometime...
Marshall > Fender
... again this isn't an opinion. It's a fact.
@@granthelas4468 Marshall > Peavey
It's a fact
@@metalmeister3054 also its due* not do.
Marshall needs too get with the program, start remaking some of the older models again, maybe with a few updates.
Man I was scared for a second. Marshall is the amp I trust for great sound and play on myself. I also hope this doesn't get in the way of getting amps repaired when needed and getting a hold of parts.
Even if Marshall was killed off now there are so many around that you'd never run short of them. Besides, how many amps do you actually need?
Marshall amps haven't been what they used to be for a long time. Blackstar amps is more like what Marshall was these days and after Jim got old and passed away, it wasn't the same company.
Everything is in a state of change. That's life. Rock is less relevant these days and Marshall is less iconic as a result. Sad but that's life.
Thanks as always for the video, Max! Makes me wonder how the prices on all those older Marshall amps sitting in the guitar shops will be affected.
Good question!
They’ll be branching out into couches/beds/self build wardrobes/kitchens etc etc
Flat pack speaker cabinets.
"Marshall gets sold so it can compete with companies like Positive Grid"... the tables have turned 👀
Hey Max, I just hope it doesn't turn out like when Fender sold out to CBS. What a wreck that was. I've been playing through Marshall since I was 12yrs.old.(1971) I'm now playing through a Line 6 Spider V 240HC w/ 2 -4X12 CABS w/FBV3FLOOR PEDAL and I'm fine with it 🤠. I guess we shall see. Thanks for the heads up.☮️❤️🎶.
The NOS analogy is quite apt. Thanks for this review / analysis
Zound Industries is a multinational company doing business in more than 90 countries as the article clearly stated. This talk about increasing sales in Sweden will certainly be a goal. Market research is already taking place to learn how to get more Marshall amplifiers in markets that they previously didn't have opening up more sales opportunities for the amp brand. I'm almost certain they'll be looking at beginner lines to get Marshall's into the younger players just starting out and a modelling Marshall like the Spark might be a viable choice for the beginning player. Let's give them a chance before putting the death nail in our beloved Marshall amplifiers.
I'm concerned that upcoming generations will see the Marshall name in relation to guitars and ask where to download the plug in at...
They must be selling alot of headphones if the headphone contractor made enough to buy the company. It makes me sad but I think Zound will have to continue making top o the line guitar rigs and if not I dont think theyll sell many headphones
Marshall has become like Gibson and fender they just can’t compete in todays market way to many better products at half the price of all 3 brands I’ve mentioned. Those 3 really are just a name and will try to ride on that.
Marshall amps have been over-rated for years now. And over-priced. I had a 1987X Plexi Re-issue that I used to slam with a DOD 250. It was a great tone, but it was also a one-trick pony.
I sold that amp and started putting together pedal boards built around pedal board amps. I have several. One has a Seymour Duncan Power Stage 170, one is a TC Electronic BAM250, one is a Mooer Baby Bomb 30. They all sound great and with that set up I can insert 2 or 3 different drive pedals. I'm happier with my tone than I've ever been. I don't miss the Marshall at all.
Max. I think your analysis is spot on. I doubt that they will rock the boat too much regarding their line of guitar amps
I think we all saw this coming. The days of using a 100 watt head with a 4x12 cab for bedroom recording are behind us. Most would better off with something like a Tonex or Headrush modeler. My Spark 40 is loud enough for any basement gig I will ever play. This is where Marshall needs to go, with a strong focus on DAW recording.
Business buy other businesses to: (1) expand their market share, or new market entry; (2) gain a known brand name; (3) eliminate the competition; (4) the pieces of the company can be sold off for more than the total (this is typically a venture capital company buying a company with cheap stock and selling the assets). Only 1 and/or 2 would apply in this purchase, so I would expect them to continue in the amp market and possibly expand options. It isn't like the buyer is in a totally unrelated sector or gains anything by parting it out.
Onwards and upwards.... I have faith in them to further the product we all know and Love....😎
Good video. A few points. It seems these companies were already tied together, so this corporate restructure makes it simply a legal joining.
2. Succession. For any family business that has gotten large and global, succession is always an issue.
3. Access to capital for R&D, product development ,acquisitions, etc may have been limited for Marshall.? . The bigger the better in general, and a family ownership raises concerns with parnters/lenders.
4. Now a full package, would a larger conglomerate be more interested in buying this new group.
Thank you for your insight. I always appreciate hearing your perspective. Please keep the great videos coming.
I think that with modeling amps, pedals, and plugins being the direction that more and more studio and session artists are gravitating to, it makes sense for Marshall to merge with a tech company that can bring them into that segment and beyond. Why stop at amplifiers alone? Look at how many different product segments the Fender brand-name is associated with.
While Gibson is the number one guitar/stringed instrument rival for Fender guitar/stringed instruments, Marshall has always been considered Fender's largest competitor in amplification since the late 60s. From this perspective it makes sense to expand the Marshall brand-name's technological reaches if they are to maintain relevance in an ever changing music and audio market.
Marshall has been inovative with their amps throughout many decades from classic tube amps to MOSFET transistor amps to modeling amp... They have kept with the times and tech when it comes to what other brands offer..
Let's hope the they continue to do so.
I think if Marshall came out with a solid state head like orange did with the super crush and a pedal sized solid state head for the modelers they'd make a lot of money. Also a new tube amp series like a jcm2020 or something like that nature. Also I feel they need to update and create new relationships with artists and broadcast it like fender does, they already do that part a little but there needs to be more and especially with upcoming bands and with internet artists. The legacy will only take them so far
It would be awesome if Marshall came out with an orange super crush competitor. They created some awesome Solid State amps in the past, such as the Marshall mosfet lead 100. There is also the Marshall Guv'nor distortion pedal which while it's not an amp, it is a solid state distortion!
The marshall mg100hdfx will blow the doors off of any super crush out there. It is solid state, it is cheap, it is marshall.
I'm not laughing because I'm also tripping but like me, you basically named everything possible that amp's manufacturer's could lol. New modeling amp head which would eventually turn into a pedal, a new tube amp and signature brands. That pretty much mean's you just want them to stay open lol. Me to brother
@@sidetrak85 it's marshall. They started the British sound. Modern music wouldn't be the same without them. They really could do more but I feel were playing it safe for over a decade in the amplifier industry. Just the legacy stuff and now reissues of thier late 80s and 90s pedal line. I feel it's just too safe with no innovation and I feel that's what led to this move. They also need to do more with thier relations with artists.... Big and small of every genre and have better a relationship with online influencers. You know the reason why not many youtubers demoed the new reissue demo pedals? Because they didn't know how to talk to them and were very out of touch with the current marketing in that area. In other words they wanted full control what is said and how it's used and said with approval only before airing. Very old school and not what they do. So they definitely need to up that game
@@zacwilson6812 how old is that model and how well does it take pedals?
A buddy of mine who works at our local guitar store told me last night that they jacked the price of Marshall's by 30% already for new and used ones so if you ever wanted a Marshall amp better get them now before you have to get one off of Reverb for $20,000 for a Marshall practice amp
If they have the ability to make affordable headphones and other such products, it stands to reason that with the increased awareness of their brand, it's possible they could expand affordable guitar amp product lines as the name recognition grows. Will that affect quality? That remains to be seen. Because I am mostly a studio music maker, I have actually been using my fender mustang headphone amp plugged into a Scarlet, for my recording. I have not plugged into my Mesa boogie in quite a long time.
In their portable Bluetooth Marshall speakers, they should include a guitar high z input an IR, and a gain. And they should go to 11 so you can get that extra push. 😅
Like those small mini amps you put directly in the guitar, the circuit is small and cheap.
I'm glad now that I bought my amps before they sold the company, may increase value in the long term.
The sunset of Marshall (guitar) amps is now upon us. However, there are many other manufacturers building reasonably priced all-tube amps. My bet is that . . .new-manufacture 50 and 100 watt Marshall heads and 4x12 cabs are already an endangered species . . .
Nice Paco record in the background. 😎
Damn I'm afraid of it ending up that they just produce the headphones and bluetooth speakers because they're the money maker. It won't go that way in the beginning but it just takes one finance or private equity guy to look at it and ask "why are we supporting this useless amplifier business? cut that out!", and end up killing the whole company by killing the thing that actually maintains the brand and thus the sales of the high-profit stuff.
Its a bigger world, with so many more choices not available years ago. Combos with built in multi fx, lighter weight, amp modelers, some even going solid state to bypass tube failures. Not every guitarist wants a Marshall stack. Times have changed.
Damn Mesa and now Marshall. WTF???
I'm done with big amps. Well, kinda. I'm loving my new Boogie Mark5 35 combo. The best cleans and the best Rock crunch! I'm 59 had all the big popular amps and now selling my friedman BE100 deluxe.
Look at the brands out there that makes great amps: PRS, Mesa, Fortin, Orange, Peavey, Hughs and Kettner, Revv, Soldano, Burgera to name a few. Marshall did not embrace the budget low watt lunch box styled amp
This sounds to me like people are overreacting. Of course, we will still have to wait and see
Marshall's business model is selling super expensive high-end gear to perpetually broke musicians. Fender can offset this cost with their guitar lines and other products, Marshall not so much. Zound's products were right in-line with the market, and the prices they were able to charge VS actual manufacturing and materials costs obviously meant they were making HUGE profits.
I think it's a very smart move considering guitar music is going the way of the dodo, and digital modelling is becoming much more accepted by the guitar community, the traditional guitar amplifier is becoming redundant.I think this may well become the trend for amp builders.
Cool seeing "The Guitar Trio" over your right shoulder. Great album.
Sweden is world class music territory. Abba, Roxette, Europe, Yngwie Malmsteen, to name only a few.
Is this sarcasm?
@@viletantrum
Absolutely not. They are giants. In my opinion, Sweden gave many talented people to the music world. They have big rock and metal scene, many talented guitarist there. For example Tommy Denander or Sven Cirnski. My favourite guitar solo ever came from Sweden ("Worlds Apart" - Snake Charmer).
Hope Marshall get new life there.
Don't forget Ola Englund! (I DO believe the 59 Plexi can "chug")!
@@supadupahilton6848
If Ola Englund, then Tommy Denander also.
And Snake Charmer.
Fender is making a lot of money selling speaker sound system for the auto industry (Volkswagen and Nissan) but needed to team up with Panasonic that makes them for Fender... Marshall could be interested in the same market.
Hopefully this will make them more affordable but that probably won’t happen
When Joe Castronova (the guy Korg synthesizer put in charge of distributing Marshall Amps in the US) Blundered as he so often wood, and lost the distributorship - That's when things began to unravel. Shame, ..it was a great amp.
Hadn’t heard about this sale. Time will tell if the company does well, or if they are later gutted by corporate greed.
Would make no sense to do anything other than continue on with the Marshall tradition. The Sweeds are smart and decent people. I'm quietly confident they will.
Well I'm pretty sure some cool plug ins and affordable amp models will come out of it
Nothing will ultimately change. Look at how many times Fender and Gibson were sold
I hope not! I bought my Marshall JCM900 new in 1991. I hope that they keep producing the amps in the original factory. Will this also mean that the older Marshalls will be worth more?
I bought My Marshall JCM900 new in 1993. I sold it in 2007 and now regret it.
Amp manufactures are on the down turn anyway as modelers are getting better and better. The only amp sector that is growing are the high end boutique sector.
I don't think too much will change. Marshall is one of those companies with such a large Legacy that nothing can shake it. Similar to harley-davidson. They may have some down years but they'll come back with a roar.
This sort of brand image use has happened with say t shirts and merch for Harley Davidson and Triumph motor cycles. Or motor head t shirts and Van Dutch hats/clothing.
Marshal as a guitar amp brand hasn't been of any significance since the 90's early 2000's. You could get better sounding amps/cabs for a long time now. They did this merger for $$$ like all dying companies do.
Swedish company??? I wonder if Yngwie Malmsteen is involved in this?
Not as ominous as being bought by a bowling ball manufacturer, broadcast network or Ecuadorian mining interest. Gibson Fender, Harley.
Did my 1995 JTM-30 combo just go up in value?
Even though it is probably for the best, as keeping the business alive, i can't help but feel that once more "we" (musician's community) have lost another battle to the market.
I doubt Terry Marshall ( Son ) was "Heavily" involved of the First Marshall amp , He was only 18 years old back then ! 😂
Maybe they will finally use good speakers in their amps. Maybe we will get modern Marshall amps shame it's no longer a UK brand.
I hope they will bring back the JMP50 combo and JMP50 and 100 heads.
Good Marshall has to start coming out with more stuff
They should have sold Marshall to Slash!
Leave me with my 67 100wat Super Leed I'll be fine stacked sockets and all ❤
whoops there goes the magic tone / yikes there goes the used market prices
Hoping we see some Marshall sweaters and socks out of this acquisition.
Ha. Maybe Marshall screen doors, lawn mowers, cookware and motor oil?
I just hope they don’t try to make speakers for the combo amps and quit using Celestion are the best
Umm how do I feel about Gelenn Danzig and Swords and Heavy Metal Magazines-I believe this will be epic. 🙂
its okay we have amp modeling software
Peavey 6505 for my metal all day
Nah, usa made 5150 all day 😎
Too many modelers & amp in a box pedals.
The SC/SV20s were the last & exiting gasp. 😐
Horror: You'll need a mobile phone with BT to control the guitar amp..... and the amp being solid state....
The amps will continue that's for sure, albeit there will be more "mid priced" models released.
honestly thats not really a bad thing. The Marshall DSL 20 head is one of the best all around amps for the money right now. You can do a lot with that amp and it sounds great.
@@nunyabusiness6691 yes agree. I am sure the new owners will really promote the brand aggressively.
Interesting that Doug Aldrich switched to Blackstar amps recently. Hopefully that isn't a sign that Marshall has changed for the worse.
The Marshall family owns a 1/4 of the company and that’s not bad. When a family owned company is 100% taken over by a larger company or corporation, the ending is never good.
Unless everyone else is at 24% or less.....they have no controlling interest....
If Zounds doesn’t interfere with what Marshall does best, then no worries. However, to long to list, companies taken over, regardless of which industry, it never ends well. Just speaking from what has happened to companies i know of in my area that were taken over and no longer exist.@@whiskeywhiskeyromeo3730
It sounds like it’s totally financial and nothing will change.
I have a Marshall London phone, it is the best mobile phone I have ever owned. Sadly android has moved to far forward and it is obsolete bit it lasted me 6 years. So, the speakeasy are good and it's all pretty clever.
This usually the demise of a brand.
Instead of going into mothballs it will be swedish meatballs.
They should close the Vietnam factories and move them to Swedan. Put more good hard working Swedes to work. ❤
I hope not, but sadly I can imagine that Marshall amps will become "Marshall" in name only. Much like Schwinn bicycles and many other products. I hope I'm wrong. William C. central Indiana.
I'm glad to own 3 great Marshall amps. But I'm scared to be the end of the construction of guitar amplifiers. I think now marshall will became a low quality headphones company
Why???
I've never even seen a set of Marshall headphones or Bluetooth speakers advertised yet myself. I have seen Fender earphones and bought 3 sets. They sound good, but I'm sure there are many other brands just as good.
I looked a Dodge truck last year that had Fender speakers in it. Even had the Fender logo on the door.
Not dodge. 😂 Nissan.
The little marshall bluetooth speaker, I think its called the Emberton, sounds really good. It sounds way bigger than it is and has multi directional speakers in it (blasts forward and backwards).