What happened to Audi?
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- Опубликовано: 7 фев 2025
- What happened to Audi?
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The best thing to say about current Audi design is that at least it’s not BMW.
I like BMW... i dont like their current stupid design language. Germans... Only Porsche is doing it right and that's because they just tweak what they have which is "classic" so that's unfare. MB sucks w/ the jelly beans they have a few greats like the new GT but across the german lines its meh.
@@aurorajones8481 What do you think of the latest Macan EV?
audi took over the bold look bmw had. bmw fell off and can’t return the same
Audi still makes slower cars then bmw.. cry harder. The new m2,m3,m4,m5 all look great. Only bad bmws are the EVs. Their great cars are still great though and that's why they sell more cars then audi and mercedes year by year.
@@PEACEOUTXX1 M2, M3 and M4 are ugly as a sin. M5 looks better but it looks like Skoda.
Audi shoud go retro, their old linup is fire, they should bring that looks back
Old Audis looks old.
I think they could get inspiration from their old lineup, but make a new one, Audi is all about technology, its literally on their slogan "leadership through technology", so yes, maintain the design cues but make it brand new, the whole problem of audi is looking too old.
@@leomux2004 honestly in 2024 going to 2025 i think weve got enough tech already...
Honestly we are overdosing on tech to be honest... we need more analogue feeling cars... from ALL major car makers
@@TheEryk03I disagree. I think Audi have one of the best aging lineups. The old R8 still looks fresh in this video
@@ethanb4ughan R8 isn't that old and R8 is out of the world. One of the best looking cars ever.
That monstrosity that BMW calls its new 7 Series is not what any carmaker, including Audi, should aspire to be.
I had the misfortune of seeing one in the flesh on the road. I now have eye cancer.
Lmao I agree
icl in black it kinda muffles the front ends garishness a bit, rest of the design looks cool I like it
The i7 has the both the largest market supply (i.e. how long they can go without making another before running out) and the longest average duration on lot of any vehicle in the US.
The XM is 3rd and second in those metrics, respectively.
The i5 is 5th and 8th, respectively.
Others include: Alfa Romeo Giulia, Jaguar XF, Fiat 500e, Dodge Hornet, etc. etc.
Audi doesn't make the top 15 for any model and nor does Merc.
Its so mind boggling how these brands are killing off their beautiful designs in the name of futurism...
the R8 was the best piece of design ever
TRUE, first R8 original and facelift. Second generation great, but not so compared to the first.
RIP to the best car ever.
The interiors are just as bad. Killed the luxury feel and is not just nasty plastic, gloss black and screens. I wasn’t driving back in the 90,s and early 2000s so I can’t say I’m super drawn to those but I think 2014-2022 was the golden age for Audi design
I would say 2007- 2022 was the golden age for Audi. I mean that Audi S5 when it came out was the peak of Audi for me. It's still my dream car!
Got a used A3 from 2020 pre re-styling, love the proportions and interior.
These car companies seem to think the bigger the grille the more cars they will sell. SMH... I agree with going retro style. The a3 8v grille is beautiful. Very 1950s-60s Ferrari Maserati looking. The mk1&2 TT looks like a barbie mobile then the mk3 with just the grille change looks bad ass.
I would say 2009-2020, later they started overstyling their cars. I thing B8 gen audis are some of the most beautiful cars on the road.
@@Takuat13 Agreed. I had a 2006 B7 A4 and then a 2008 B7 S4, both were fantastic, with just the right amount of tech, amazing interiors (better than the equivalent BMW or MB at the time), the Quattro was the 'correct' version. The size was also well proportioned, not too large, not too small. The current and upcoming A5 (A4 is now just electric) are too large.
9:05 thats a Q3 actually
Exactly
That probably is the problem too! Too similar cars!!
@@Vedantsinghvi1611 Why everyone see what model it is?
He simply doesn't know. Besides, in this comment section you can find a lot of people complaining that new Audis require completely different things than old ones and that Audi should go back to its old design. You mo. .rons just keep complaining about Audi in every possible way. Even if you completely contradict yourself.
@nope they are very different, just Look up a q5 from that timespan
Indeed
Their grill used to emphasize the width of the car, now the car is being consumed by the grill.
IQ is declining, creating this hellscape we live in.
Still does
"Focused too much on EVs..."
Well that sucks. Especially since Audi's EV's aren't competitive. I don't think that's the problem. Audi has no convertible. No coupe. No sports car to replace the R8. The brand has become very boring, while also being very overpriced.
Who knew that if you sell cars that are too expensive for a lot of people...that it won't sell well
2:59 The A8 is sure a good looking dinosaur. Especially next to that 7 series.
Seriously though, the 7 looks hideous and the Merc is just ok.
The a8 looks way better than the competition
The Merc is the best looking. That notch on the headlamps on the audi lets it down
@DamonS😂later
The problem is the split headlight design. The only car manufacturer that manages to do it nicely is polestar and genesis, because they have a design (light signature). Audi, bmw and others make the top one nice and just stick a rectangle under it and call it a day. They think that it’s hidden when it’s clearly visible and it makes it look like an afterthought
"Audis sales are bad because their new cars that aren't even on sale yet are bad"
Basically this video ^. If you want to critique from a design perspective, you may need to look a the products released a few years ago to explain stagnant or declining sales. NOT looking at forthcoming products to draw your conclusions. You can't say their past (current) sales are bad through the lens of their future products.
The biggest problems for me are: engines are not as powerful as in the past, too many electric versions and lastly some models have zero personality, especially the small ones
RS engines are more powerful than ever what are you talking about.
He's talking standard 😉@@Johnny91832
Which engines, specifically, are less powerful than the past?
I feel like car manifacturers are fighting for their lives with these insane laws and regulations that make everything illegal these days. Engine has to be this quiet and this efficient oh and you cant even rev it. the headlights have to be this far off the ground but its fine if theyre bright enough to blind oncoming drivers. gotta have blinkers on the side mirrors, tires gotta be this far inside the fenders... insanity.
@Johnny91832in comparison to the competition. But also the rs3, rs5, rs6/7 have had basically the same amount of power for the past 10+ years. It feels like nothing has happened for a decade.
Bmw f80 started at 430hp in 2014 and now lci g80 has 550hp while rs5 has the same 450hp from 2010.
Rs6 in 2013 had 560hp and now almost 12 years later its got 630hp and has basically the same exact v8 engine.
Just took delivery of a brand new RS6 Performance. 4 weeks in, so many issues….. Auto headlights come on in broad daylight (requires new sensor), rear suspension issues (clunking/squeaking/poor handling), reverse camera stopped working, Apple CarPlay won’t connect intermittently, rattle in dashboard, car went into Neutral on its own accord when driving. Worrying start to ownership.
Meanwhile people are still using their C6 and mainly C7 RS6's, hope you get to enjoy it soon without having to worry too much about all the problems!
@ I own a C7 too, that car is bullet proof.
You could maybe get a exchange car as the one you got sounds like a lemon. Must be a quality control issue.
The chinese market is killing car design
Audi went from selling vehicles "reasonably priced" to super over-priced. They price their vehicles as if the spare wheel is solid gold! I own a 2022 Audi SQ5 and really like it. I bought it used with only 10K miles on it and because I got it for about 1/2 the new price. Look at the price of the new 2025 Q3 - $60K + for the base model and then shoot up. Audi is killing themselves, sadly, and these fools think that pricing their vehicles it will save the company. It will not, it's going to kill the company!
Killing the R8 was an awful decision. Audi was already losing their identity, then they go and kill off their halo-car.
Surely, they could bring it back with all the EV nonsense they've been doing and stay within the dumb "fleet emissions" rules in the EU, and it doesn't even need to be a V10. Go for a V8 like the original, use the one from that Huracan-replacement that revs to 10k (the Temerario? I can't remember the name of the Huracan replacement).
2nd gen R8 and other models were already loosing the audi identity looking like lambo wannabes with its overly sharp lines, and the R8 loosing its side blade,
and they managed to make that move look briliant
Every manufacturer is ruining their cars with oversized front grille and fake air vents. I’m not a fan of any unnecessary or nonfunctional plastics. For Audi, I think their design peaked with the 2017 A6 that you have shown. Everyone has gotten out of control with giant screens, panoramic roofs and interior lights
Not to forget the fake exhausts. If only they’d put the effort to make it look believable. Instead of the real exhaust being clearly visible easily.
Walter de Silva stands for great Audi Design, Marc Lichte stands for the misinterpretation of de Silva‘s work - hopefully Massimo Frascella will do better …
Cant be worse than marc lichte but it will be really diffilcult to build a transition the angular and soulless design with a huge grill to a more flowing and aesthetic design
I also pitied when Marc Lichte was promoted Audi head of design. He did really good work on the VW Golf, pulling it out of its blah-look being a car that has to appeal to too many different aspects. The sharp lines really made the Golf 7 stand out. Tho with Audi his design language wasn’t a good fit imho. Too sharp angles, even with only seeing the Prologue concept I knew it would go downhill from Walter de Silva-era Audi design. And it did.
In the US they want to charge $750 a month for a lease on a S3. Just a few years ago I was paying $500 a month. Im not paying $900 a month with insurance for small 4 door sedan. Thats their problem.
S3 Prestige with all options including metallic paint: $642/month lease as it sits.
Insurance is $72/month. You're off by a factor of more than 2k per year.
Maybe your credit just sucks?
@@tim3172 I live in NY. I’m telling you as a Navarra blue, red leather, premium plus 2020 S3 owner I was quoted $750 a month in 2023 for a new S3. There is no way in hell you are finding insurance for $72 a month. Try doubling or tripling that insurance payment. I ended up buying my S3 instead because the residual was low when I leased it. I was paying $500 a month on my lease.
TTRS RIP
Audi? And BMW... And Mercedes... And.. And.. And...
If you put Ford badges in place of the Audi badges on the 2025 A5, I’d hardly believe it’s anything other than a Ford 😂😂
Omg, now I can’t unsee it.. 🤣
Just bought a '13 S8. Last gen Audi's are some of the best looking ICE cars ever made. New ones look cheap.
Their design language still looks miles better than BMW's!!! 😆
Km, but I agree
In Europe the situation is worse than this because regulation, all these european brands will die
Maybe not die but they will be all Chinese.
Audi had the best minimalistic design and was so effective. Now it is overmoderned garbage like Mecedes and BMW. Audi is filled with arrogance and ignorance of the fact why people bought these cars for...
Go eWoke, get eBroke.
what does wOkEnEsS even have to do with it dumbass
100%. all companies that went "woke" (whatever that means...) went broke...
Like Faux Newz's bathroom policy that allows employees to use the bathroom of their choosing.
And Coca Cola which, last I heard, is basically dead, right?
Starbucks? Pepsico? 98 of the Forbes 100 and all but one Fortune 500 companies?
They all went broke after going... woke....................... right?
9:00 that’s a q3
Their sales are down because the long term owners know that Audi made terrible cars before 2016 in the USA 😂😂😂
The upcoming new Audis having GM-style interiors (new Traverse, Suburban) will NOT help them.
this is exactly the problem.. german car manufacturer think they can fix everything by changing design, hiring designers, making shiny marketing video about their design language. i am designer and i worked at audi, but the problem goes much deeper than how the car looks.
DEI hires
@@Trollollolollol I love how your comment is so unintelligible that YT offers to translate it to English for us.
@@tim3172 sorry an acronym and a single word hurt your precious feelings Timmy
Peter Schreyer had been at Audi since the early 1980s, but the TT was the first car that really put him on the map. Peter Schreyer and Gregory Guillaume did beautiful design with KIA Stinger.
10:25
You need to understand that in Europe, as a manufacturer, you are required to have a limit of CO2 per car sold/produced, and so you need electric cars. Otherwise, the EU will impose fines on you for each CO2 that exceeds the limit.
The problem was delusional pricing with zero interest in customer appreciation. You're paying A8 pricing for entry level Audi's now and by far Audi has one of the worst dealership experiences.
Audi used to be a sporty gentleman's brand, now it's turning itself into a health conscious soccer mom brand 🤦♂️🤦♂️, gawd why are car companies becoming everyday product brand like gutless corporate brands.
The B8 A5 pre facelift is one of the best Audi designs, the headlight shape and design, the haunches on the line going from headlight to taillight, just looks amazing and perfect.
the SUV is not a Q5. it is the Audi Q3 Facelift Version from the 1. Generation. 😁
Was looking to see if somebody already made this comment haha
The cars have been old for ages. They’ve only just revealed all new models. Check in after a year I’m sure the sales will pick up.
The new models are so expensive. The Audi A6 now starts at $80k here, I can not see any sensible person buy that car. And since Audi already starts to sell parts of their F1 team that has not even debuted yet tells me they are in financal trouble.
@@AndrewTSq Because it is electric. And all new cars are expensive. Thanks to soci... alists give. Thanks to them.
@@TheEryk03 i think thanks to Trump won that we might see a change in EVs being pushed. Audi also raised prices on their ice now to try to make the evs cheaper.. which failed if the starting price of an A6 is 80k. Those batteries and ev motors are expensive.
@@AndrewTSq First, Trump is not the EU government. Second, manufacturers have to pack expensive hybrid systems into their combustion cars that raise production costs, and they have to pay horrendous fines for the CO2 emissions of those cars.
Now you know why cars are so expensive?
@@TheEryk03 I think we all wish Trump was in EU gov. Right now, I think its better to not be a part of EU (or the third reich) and yes you do not see the bigger picture, if USA leaves the Paris agreement, and they open up (a big market) for ice cars, I am sure car companies like Audi will go to USA market instead of trying to produce over priced EV that no one wants in Europe. Do you smoke something btw?
Audi were Best when they looked like sleeper cars. The more subtle they were designed the better and more organic the effect.
Nowadays Audi and a lot of other Euro makes are getting too convoluted. It's all about the LED/Laser lighting and dance effects.. that's how they trick customers with their perceived quality.
2016 Audi RS7 one of the best looking cars ever for me
You have to pull the whole front end to change the water pump. It's engine maintenance and plastic parts.
Not today BMW owner 😂!!
On this side of the Audi fence, we call it the “Service Position” .
A8 looks like a dinosaur compared to the new 7series? What are they smoking?
the fact that audi designs feel like "dinosaurs", is what i love about audi designs. They look as modern as they should. I m not that much in favor of their new desing langauge.
These companies need to start making beautiful cars again. Make the designs balanced again
the "bad new days" kills off all modern BMWs. Audi can still design cars whereas bmw hires designers before they finish design school.
What is it with the split headlamps?? The S6 at the end has the same split lights as the BMW's 7, it's butt ugly.
Mercedes has blow BMW and Audi out the water. The CLE is the prettiest car out right now, and it's not even close.
Audi has just been late in releasing new models. So it's logical that there has been some struggling recently but new models are coming and sales will pick up for sure. I don't think they are even that much bad looking (except the A6 E-tron which is horrendous), but once the old models will be renewed, they will be fine. So that's not a big deal imo
17:05 i like the Yugo in the background
vw as a whole is down, except porsche
No it's not.
That's so stupid. They are still selling many cars. It's fake news in the media
It is and they closing European factories for this first time in history @@TheEryk03
No it's not, Porsche is lazy to design
All german brands are going down
All of the recent designs looks like they've been put into a hydraulic press and stopped midway.
The Transporter Audi and 7 series were 2 best looking Sedan’s ever. And back then you could tell the difference between the 3 levels of the line up now they all look alike
First time seeing the new s6, genuinely almost had a stroke.
Love them or hate them but you cannot say that BMW copies and paste their designs like Audi and Mercedes.
Problem with Audi is that they have such a huge lineup with their cars all looking the same. And their design are neither controversial nor beautiful. So they are stuck at boring. Thats Audi's biggest problem rn
Nobody is buying EV's and the 0.001% of new car buyers that get EV's are buying Tesla.
100%
Nobody is spelling initialisms with an apostrophe unless they're illiterate.
The current RS7 is one of the best car designs ever, Rs5 looked great too... until they announced the new s5 🤢
The RS7 is a hideous slim/high car vs the etron-gt. The etron-gt looks exotic next to a pedestrian RS7....compare the proportions
@loephaengsavanh7380 etron gt looks nice, but it's a two door supercar, I was referring more about normal cars, rs7 is both a beast and you can carry your family in it
@@fatbardh2he clearly did not see the rs7 in person. Maybe a wallpaper at his friend’s house.
Yeah..the front air intakes look incongruous with the rest of the car.
This might also have something like the youtube channel carwow. talked about rules that make cars uglier according to him. Please note carwow is a British RUclips channel, it is about sensors and they have to be placed somewhere. he also claimed that there were rules regarding air resistance
Audi needs to stop fiddling with childish, fancy, dancing headlights and indicators and instead start producing the most reliable best quality cars ever made (meaning beating Lexus on reliability and fit and finish).
@@a.m.9357 In europ and china Lexus is not selling. And those markets are the most important for Audi not dated us.
Yeah what is it with this headlight obsession.
Imho the dancing headlight and indicators stuff is an appeal to Chinese customers. They love that shit. Probably the same as what started with the horizontal chrome trim spanning from left to right taillight in Audi A8 - now continuing as a lit up band on front and rear of the car.
It’s not only the clutter , it’s all the plastic, even used to fill up the ( so obviously) fake air intakes. Still love the Audi brand though, and feeling so sorry for the people in the Brussels plant
Still better than BMW's design
One of Audi's core problems is that they look old fashioned, they are basically generic looking cars. They aren't bad, they are basically nicer VWs available with lots of horsepower but because they are designed to be inoffensive they look like 20 year old cars. I don't even like 90s Audis, I thought they looked generic then too.
This is not a Q5 but a Q3
i really like the design of the rs-etron gt and really wish they'd use that as a base for more cars
Half my family is in Sweden and the way you speak English and your accent sounds so similar to my family. I call it Swedish-English and it’s so recognizable to me. Also you Swedes are more red neck then you put on. So many rally cars sitting in farmers parking lots
Why do you think the US is so far behind in EV-adoption? Here in Norway we passed 90% of all new cars sold were EVs some time ago. Charging is not an issue for people and they are past the initial range-anxiety. So when will the US reach 90%?
In my opinion year 2013 + year Audi A6 C7 series is one of the best looking Audi's.
Audi is my favorite German marque. Sad to see they've gone the overdesigned route that's currently afflicting the BMW lineup. IMO, Audi's design peaked last decade with few exceptions. The first RS5 shown in this video was a great-looking car. Great engine, too. In the current line-up, only the e-tron GT looks great to me, but that's an EV.
I hate their elongated backsides. E-Tron GT is easily the best looking of the bunch.
Thankfully they have a new designer now who likes minimalism so it should change
The latest 7-series BMW is the top 3 ugliest looking monster in BMW history.
Please make a design review of the D3 generation A8. I think that generation; especially with the split-grille is one of the best looking "modern" Audi's ever made. The D3 is the design successor to the E38 in my opinion.
13:29 - This. Money. AMAZING looking car.
Its critical to have an overly fussy frontend / headlight design to prevent pattern parts from being a viable alternative.
Should I be concerned if I am about to buy a new A1? Still in the process but after reading what's going on I a bit concerned that they might cutting costs drastically, going for cheaper materials labour etc? Any suggestions please?
That Q5 is a Q3 BTW, but its the same thing
i mean i agree. the current lineup is a weak one but the biggest problem in the vw group is germanys politics
Most car manufacturers are down in sales. It’s the inflation killing their biggest market pool. Middle class. High interest rates makes car loans too high.
I’ve always liked Audi, a few years ago I test drove an A6, it died in traffic, had to get it towed back to the dealer. Well, things happen, I drove an A5 from another dealer and one of the warning lights came on when test driving it. I bought a 540i
I’ve been interested in the Audi A8 for the last 11 years, but during that time I have picked the Lexus three times over the Audi because of physical parents. I’m talking about the LS 460 which is now the LS 500 The Audi A8 physical appearance is to plain Jane , I like the LS 500 more aggressive look.
The golden era for Audi was 2000- 2010...A3, A5, TT, R8, Q7.. all best in class for design and looks..since then the designs have been less appealing
That's *literally* the era of the R8 subframe issues, worst TFSI carbon buildup, 2.0 turbo failures/recalls, 4.2 V8 (various forms) catastrophic failures, etc.
But sure... they looked pretty.
When they started the huge grills it died for me. The first gen big grills was ok but then it got tired old and now its just gross. No design effort all grey no color. I mean that figuratively as well.
audi had some specific feel and aesthetic to it and it feels like it lost it soul in the last few years
The main reason is not design choices but the fact that they are charging a massive premium for an average car(performance wise). Example is the replaced A4(A5) which increased almost 10k for 2025. Q8 is +100k, S6 etron 120k. Its insane pricing for medioker products!
Love the TT mk1
the current BMW line up is the ugliest car line I can ever remember. Part of Audi's problem is their quality....they need to follow Lexus quality strategies.
In my opinion best Audi designs are:
- 80 (b4)
- Coupe (b4)
- A3 (8L) - 1st gen
- A6 (C5) - the back was incredibly designed
- 1st gen TT
After these the design went south
I only loved a few brands since I was a little boy, Audi was one of them. After owning two older ones, I was in ecstasy when I picked up my new A4TQ which I still own. It was a well designed and build cart that I still own and will not sell but now rarely drive. But the overweight over computerized non manual junk that they sell now days they can keep.
Audi customers are pretty damn loyal despite the cars often doing them dirty but they are the kind of people that can afford expensive repairs. But here in America German cars are really starting to develop a pervasive bad reputation for being unreliable.
The A8 was supposed to come out as an EV a few years ago already. Now they've shelved it again. Meanwhile Tesla has made the Model S for 13 years and is close to making as many cars as BMW per year!
Love the design & styling. But Are they reliable ?
EVs are not the problem. Nowadays you get glossy plastics everywhere and a Touchscreen just like in a cheaper car. There is barely any differentiation apart from the price. Compare the interior quality of the last two gens of A3. It's gotten to ridiculous levels.
All the sensors, dancing headlights, electronic assistance systems - all that added huge $ and also quite some weight. Both needs to be adressed so they‘re cutting corners (lighter, less, cheaper) in the interior. Most car makers do to be fair, not just Audi.
Drawing red circles around car does not explain alot.
A VeeDub with four rings and different headlights is still a VeeDub.
The same bonehead logic applies to Acura/Honda, Lexus/Toyota, and literally any product from a company with shared platforms.
This is odd or misguided because if you look at the past 10 - 15 years, Audi is the growth leader in the luxury segment along with Tesla. Tesla obviously because it was the trendy electric vehicle and first to take off, and Audi because of their superb design that made them desired, particularly among the younger demographic, (kind of like Lexus was desired in the 90s).
I love my A3 8V compared to the current generation. Cleaner and rounder design and better quality interior.
A8 from 1994. 30 years!
High prices, high component parts, few mechancis that can fix the overall complex car and the list goes on, the EV strategy, Dieselgate and the race to be no. 1.