Seekho: Building the 'Netflix for Learning' | Day One | Elevation Capital

📱New Day One podcast episode!
"We had just one month of runway left, and that was in a fixed deposit."
This moment of truth in May 2022 sparked a bold decision that would define Seekho's trajectory. With their backs against the wall, co-founders Rohit Choudhary, Keertay, and Yash took a leap of faith - they made the platform paid-only, with a subscription model. The bet paid off spectacularly, and today, Seekho boasts more than 500,000 paying subscribers.
In this fascinating conversation with Amit Aggarwal (Principal, Elevation Capital), Rohit takes us through his journey of building a "Netflix for learning" targeted at the masses. Seekho makes learning easy and fun - with a learning-focused OTT platform that's tapping into India's massive appetite for bite-sized, engaging educational content.
Rohit's journey is filled with counterintuitive decisions - from charging users upfront in a market known for its aversion to paying for content to running a lean team of just 18 people at this scale. These choices, driven by a deep understanding of the Indian consumer and a commitment to efficiency, have set Seekho apart.
In this episode, you will learn about:
1. Identifying and serving the learning needs of the masses
2. Evolution of Seekho’s supply engine
3. Hiring for cultural fit rather than specific skills
4. Balancing engagement and monetization for a consumer app
Read our investment memo on Seekho here: elevationcapital.com/summit/m...
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Chapters
00:00 Coming Up
01:00 Introduction
02:30 How the Idea of Seekho Originated
04:00 Vision: Netflix for Learning
06:00 Evolving the Platform
06:30 Market Insights
07:20 Understanding the Consumer
09:50 User Insights and Engagement
11:00 The Bold Monetization Strategy
13:00 Launching Monetization
14:50 Challenges and Learnings
16:50 Creating High-Quality Content
18:50 Leveraging Creators
20:00 Efficient Team Building
21:00 Revenue per Employee
23:00 Reflections on Growth
25:00 Scaling the Platform
27:00 Building a Lean Team
29:00 Hiring Principles
31:00 Operating with Efficiency
33:00 Understanding User Needs
36:00 Reflections on the Journey
39:00 Final Thoughts
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Twitter: x.com/ElevCap
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About Us
Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us.
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