How To Build A QSR Chain | SummitUp By Elevation | Episode 8
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- Опубликовано: 9 июл 2024
- 🍕🍔 New SummitUp episode!
India’s QSR market has been on a tear. 450-500 new stores are being added in this space each year.
However, it still remains massively underpenetrated. Changing consumer habits and rising discretionary expenditure are expected to make QSRs one of the biggest spend pools in the years to come.
So what will it take for a new QSR brand to win in this market?
In this meaty episode, Chirag Chadha and Vaibhav Chowdhury from our consumer brands practice join Vishy V to decode the secret sauce for building a large, profitable QSR brand in India. Among other things, the conversation digs into:
1. Why QSRs can become VC-fundable businesses
2. Getting the right throughput per store by optimizing menu, pricing, etc, as the first step to find early PMF
3. Figuring out unit economics and the 'box model' to enable rapid scaling
4. Key ingredients for building a strong moat
5. Is the rise of food delivery a boon or bane for QSRs?
At Elevation, we’ve been tracking & investing in the sector for over 10 years and have had the privilege of partnering with brands like Chaayos, which has grown to become India’s most loved and largest tea café chain. If you are building in QSR, we would love to speak with you.
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00:00:00 Coming Up
00:01:07 Evolution of QSR in India
00:01:21 Introduction and Guests
00:02:43 Proliferation Drivers
00:03:01 Penetration Comparison
00:03:38 QSR Market Growth
00:04:54 Investing in QSR
00:05:04 Why Invest in QSRs?
00:05:46 QSR Market Precedence
00:06:12 Functional Use Case of QSRs
00:07:03 QSR vs Casual Dining
00:08:00 Financial Metrics of QSRs
00:09:02 QSR Cash Flow Model
00:09:53 Indian QSR Ecosystem
00:10:38 Inspiring Founder Stories
00:11:10 Building a QSR Brand
00:11:28 Early Key Considerations
00:12:25 Menu Choices
00:14:28 Customer Immersion
00:14:43 Menu Design and Throughput
00:15:09 Global Examples of Menu Tweaks
00:17:00 Optimizing Throughput Per Store
00:17:59 Scaling Strategies
00:18:02 Scaling a QSR Business
00:19:51 Backend Consistency Models
00:21:02 Operational Excellence
00:22:24 Training Store Managers
00:22:32 Importance of Store Managers
00:24:30 Business Development for QSR
00:25:49 Brand as a Competitive Moat
00:26:01 Delivery Apps for QSRs
00:29:27 Single vs Multi Brand QSRs
00:32:01 Owned vs Franchise Outlets
00:35:28 Advice for QSR Founders
00:39:00 Conclusion
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About Us
Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us.
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"Store managers are the people who run the show!" This couldn't have been said better. Glad I came across this podcast today.
Quite some interesting insights on QSR trends!📈I ldid like the VC perspectives on innovation and growth. 🚀
Awesome! The insights on these are a MUST NOT MISS for anyone choosing to build in the QSR space
21:45 this is such an underrated insight about the importance of having great restaurant managers!
So so actionable for anyone building in the space!
Why have you guys invested in only 1 FnB business till now then? Please correct me if I'm wrong.
Amazing, didn't know India's QSR is growing at this rate. Opportunities are infinite here
investors should be investors instead they should stop doing over action and should really stop giving unwanted gyaan as if they run the industry... u guys are just players in the game real ones are entrepreneurs, so u ask questions and let them talk
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