Can Burger King Make A Comeback?
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- Опубликовано: 16 май 2024
- In September 2022, Burger King owner Restaurant Brands International announced the chain’s $400 million Reclaim the Flame plan. Now the No. 3 burger chain behind McDonald’s and Wendy’s, Burger King is pouring $150 million into advertising and digital investments to “Fuel the Flame” and $250 million toward a “Royal Reset” involving restaurant technology, equipment and remodels, and relocations. In connection with the big revamp, the company also hired two former Domino’s executives: Tom Curtis, Burger King U.S. president, and Patrick Doyle, executive chair of RBI. Wendy’s snatched the No. 2 spot from the chain in 2021 after years of declining sales due to complex menu items, outdated restaurants and slow operations. BK profits fell about 20% from 2019 through 2022. It remains to be seen if the overhaul will be enough to put the mother of the Whopper back into the burger supremacy race.
Chapters:
00:00 - Introduction
01:34 - Reclaim the Flame
05:01 - History
08:03 - Restaurant Brands International
11:37 - Will $400M save BK?
Produced, Shot and Edited by: Darren Geeter
Senior Managing Producer: Tala Hadavi
Additional Camera: Natalie Rice, Juliana Broste
Animation: Jason Reginato, Alexander Wood, Christina Locopo
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Can Burger King Make A Comeback?
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I think BKs problems are mostly with their franchisees. Most BKs are poorly run, dirty, under staffed. Their food is ok with the expectation that they're fast food, but the restaurant experience is underwhelming.
Yeah also they don’t have a niche. They used to be the discount one, but now Wendy’s has taken a lot of that market with 4 for 4/biggie bag deals.
If you want consistency and app integration McDonald’s is better
If you want quality there’s almost any other place is better than BK.
I have to agree! There are so many I have walked into, that smelled like they have sewer grease problem. The other is once you take a flame broiled burger and put it in a steam table for holding, along with a bun, it becomes a soggy tasteless mess. I use to love BK as a kid, with the messaging "HAVE IT YOUR WAY"! Freshness was key as well. Today it is no longer that way.
You are totally correct. %100
As an MBA student I agree with your analysis. They should really listen to customer feedback if they want to turn-around.
Nailed it.
They should do what Dominos did, admit that their food has gone downhill and show how they are going to improve it. Offer deep discounts for a while to regain customers to see how much better they have gotten. Nobody cares about window-dressing remodels. Just keep the place clean and well run.
Yup speaking on it alone will improve sells before ever seeing any difference
I agree those chicken fingers are horrible to the point that i truly don’t understand why they sell them
Time for Burger King to die. It’s a shame, the flavors are classic and iconic but the chains are disgusting and poorly run.
@@saltshakergg1813 Yeah the biggest issue with Burger King is their food really tastes processed outside of their whoppers. Their issue is a foundational issue. The food just sucks.
true!
The last time I walked into a BK, looked around, so disgusted by the utter mess I walked out with out ordering. Chick Fil A took their business because Chick is friendly, has what people want and is well run.
Lies again? WWE BK Wash Backside
But Chick Fil-A is too expensive is too expensive, in my opinion!
And its clean. BK has been struggling basically as long as i can remember
And they can serve 20 times the people in the same amount of time. And that's not an exaggeration, at least for the stores in my area. Also, I can get a cheaper meal from Five Guys than McDs in my area, and McDs isn't even in the same universe when it comes to quality/taste/portions. I know McDs is not BK, but it is similar priced, maybe less
Same thing with last three Crystals I have been in, we didn’t eat in any of them. Oh yuck!
Fast food in general has gotten too overpriced, but BK's big issue is not directing their franchise owners to run their places better. Our town's stores are kind of dirty and understaffed. I've been told the franchise owner refuses to pay what other places are, so simply can't get people to stay. So service is often slow, and often it's only the drive throughs running. Also, the menu is endlessly changing, and the marketing trick I personally hate, not showing prices, also turns me away. Corporate needs to assess their franchisees in order to improve the places they have, simply closing poor performers won't improve anything.
Just ban fastfood,problem solved!
Nothing beats a well made whopper. The problem is finding a well made whopper. My local BK used to be great but now has poor management and uncaring workers. Such a shame. I probably would have to go a few towns over to get a decent whopper.
This!
this is true. i rarely eat fast food and even more rare bk, but a couple months ago i went early around 10 am and got a whopper with cheese.
piping hot and truly delicious, one of the best burgers i had had in months and not just fast food burger
@MyKeeP81 agreed! A good is a rare treat, unfortunately. It's made worse by circumstance. I usually only get fast food during road trips and those restaurants near the highways are the worst because they don't have to be good to get business. So I always get bad food...
I still haven't found a BK that is clean, and serve well made food.
@@CodyCha I worked for them for 4 years. Most stores in my area where clean and the food was good. The problem is that they had a hard time keeping good employees and management sucked by they sounded like it was a privilege to work for BK.
When I was a kid in the 80's you could smell the burgers as you road past BK because they were cooked on a literal grill. The "Whopper" was the best burger hands down, but they got away from their roots with ownership passing through so many hands. If they ever returned to their roots, revamp their locations and properly staff their locations I believe they'd rise again.
if i pull upto a burgerking and i see ghetto people working i just leave, im not trying to end up the victim of a "burger on the floor" prank on Tik Tok
BK was my favorite when in 1970 because of the Whopper as it was then. Since then, the Whopper changed and I stopped going to BK. The last one I had, that was 5 years ago, was small and dry and tasteless except for the condiments. If they get the Whopper back to what it was fifty years ago, I'd go back. I remain skeptical.
@@SBCBearsthe price would likely need to double to do so
@@SBCBears The burger king in my town makes a great whopper, they balance the toppings great and it's pretty big. It alone was just enough to fill me up
@@Bluman2 That's good. I'm comparing today's Whoppers with '60's Whoppers. If you aren't a geezer like myself, you won't know the difference. They were amazing and bigger around than current Whoppers.
I believe they can bounce back, Burger King was very popular in my area 15-20 years ago.. I believe quality control and marketing can take them back to that era
Shake Shack and Five Guys probably didn't exist in your area 20 years ago, people have better choices now.
The problem with BK wasn't the food, well it was the food when it made improperly, but the real problem was the franchising. The franchise's did not adhere to the policies of corporate when it came to maintenance and staffing. I live in a affluent community and our nearest BK, a franchise, closed it doors years ago. When you went it, you had Bebe's kids working, screaming and carrying on behind the counter. The store was dirty the windows were dirty and as others have mentioned, the burgers were microwaved, even though the "flame broiler" was perfectly functional. Just recently I found a location that was corporately owned and it was a STARK difference. The staff was friendly, the store was clean and the food was proper. The fries were hot and fresh and the burgers had obviously just been run through the broilers.
The Whopper for $.99 got me through college. That was a great burger. You go to a BK now and you’ll get a grey, stale microwaved thing for $10. No thank you.
@@Elatenlwell he's not lying about the 99cent whopper 😄. I remember it well.
@@Elatenlalso not lying about the stale burgers now..
2 Junior Bacon Whoppers with cheese for 5 dollars!❤2023
@@Elatenl Nah bk is 100% certified microwaved garbage
@@ClassicRideSociety what year was that
Maybe if they started improving their food, they could make a strong comeback...
Agree their food is tasting nasty McDonald’s as well but Burger King just doesn’t taste right
From my experience McDonald’s tastes much worse.
@@skygge1006When it comes to burgers, it tastes worse , but it also just sucks compared to a bk burger lol
Try the bacon king! I’m telling you
Burger King has the best burgers, they are just slow and half the time they forget to put the burger in the bag.
As someone who is a franchisee (not BK) I personally think a lot of these issues stem from the former CEO who did the heavy disocunting which cut franchisee profits. If you are not making money then you cannot afford to invest into your restaurant or hire more staff. Also during the period of heavy discounting food cost increased rapidly due to new suppliers to be inline with RBI's suppliers. Then BK was sold to RBI. They made no investment into the brand, they did not support franchisees but instead increased costs and fees. Thus leaving even less profit for franchsees.
Interesting, that makes total sense. The plan/investment outlined in this video isn't going to work either. They can clean up a small percentage of their stores, and sink 150 million into marketing gimmicks and tech, but the underlying problem is still there... lack of quality food for a reasonable price. Cheaper doesn't always mean better, but who knows what they're going to come up with.
It's interesting to hear about the Burger King experience in the US vs in other countries. Here in South Africa for example, the customer service at Burger King is quite good. The staff are friendly and attentive. On one occasion there was a mistake with my order in store. When I raised it, the staff member who made the mistake came out and gave me a free portion of fries to make up for it.
In contrast at McDonalds, while far more popular than BK in South Africa, the service is poor. I went there once on a Friday night and they couldn't take any orders with the computer because the "system was broken". I ended up waiting almost an hour. Not to mention one time the tomatoes in my chicken foldover were green.
BK is still my favourite, and they're cheaper than McDonald's too.
In the US it's pathetic
Burger King in the UK is great too. The quality of food is good.
Burger king and others outside of U.S. is what they used to be in the 90s
@@Yo-ItsYoI'm Brazilian, I've seen some videos of BKs in Europe and the United Kingdom, if I had the opportunity to go to Europe one day I would go to a BK 🤤🍔👑🍟 the sandwiches are well made and delicious.
@@Wowimhungry9O curioso caso das marcas que são mais queridas no exterior do que em seu país de origem 🤔🤷😆
Burger King clearly do not care🙄All locations in my local area are all empty, outdated, dirty, have about one or two people the most on staff working.
@@manubhatt3 so I’m assuming you missed the whole point of my point?🙄Never mind👍🏼
@@manubhatt3 it all starts at the bottom line which equals at the top …if Burger King truly cared then will it be staffed and no-empty? Never mind!🙄
@@FairBeautyEssentials
Sorry, read and interpreted incorrectly in haste.
Franchise owners
@@chinajoe272 franchise owner has very limited control
The problem with most fast food restaurants, is that pricing has doubled in the past 10 years while portions have gotten smaller. I used to be able to get a combo meal for $6-$7 and now it's north of $12. Even McDonald's dollar menu is much more than a dollar. It's just cheaper for me to eat at home and get better quality food.
Yeah but you probably less fat as a result so a win in the long run?
People are also making twice as much. It's called inflation, buddy. The food is basically the same price. Our money is just worth less.
@@Kurry34no wages have not doubled to match. Approx every 20 years inflation rate causes costs to double.
@@Kurry34You don’t know what you’re talking about. People aren’t making more money when foods and consumables are outpacing wages.
The problem is NOT that your 3,000 calorie meal is now 2,100 calories, Gary.
It doesn't help when managers fudge wait times on drive thru when they push you to overflow parking. When you pay your order is closed. So much fudging numbers.
When I was a kid, I loved eating McDonald's Big Mac, but ever since they shrank my favorite burger into a mini burger with thin patties, I switched over to Burger King's Whopper as a replacement and never looked back.
The problem is the food quality. The whoppers jr are too small, the meat is too thin, the french fries are awful. The hamburgers taste AWFUL. Take $400 millions and invest in the food taste. You hardly see any customers at Burger King.
People have already proven that a large McDonalds fry is the same serving as the medium one. Try again dude.
Burger King's fries actually taste like potatoes. Easily my favorite fries.
I always think of BK as low quality, even by fast food standards.
@@dutyrover946 Dude he wasn't complaining about the size of the BK fries. He was complaining about the quality. Speaking of which both BK and McDonald fries are low quality imo. Personally for me BK has the worst quality burgers of all the big franchises.
I like the burgers, the flame broiled machine cooks them well. That and the original chicken are about all I will eat there
2 different Burger King locations around my area closed due to poor performance numbers. The main problem I noticed was uncaring workers turning customers away an hour before closing, often using excuses like registers are down, or just completely ignoring drive thru customers when they would approach the drive thru window.
But they hired the employees and paid them the absolute minimum. Imagine being a really good employee making minimum at Burger King who gets the orders right, is good at customer service, and is friendly to all the customers. Now imagine having regular customers who own businesses that need hard workers. Oh, and that really hardworking person at the front or window, knows the really hard working people in the back so they go too.
@@JDPal9 I always figured that was Hardees.
Exactly. Go to Raising Canes and these issues don't happen in my area.
Sounds like poor leadership appointing a terrible manager which hired and allowed bad workers to run the store. It happens a lot and am experiencing it more and more often especially in stores like white castle, Wendy's, and McDonald's in my area of Northside, Chicago.
that happened to me several times before i vowed to never again give them my money
The thing that made Burger King iconic was the fact that they grilled their burgers on an actual grill. The smell of that is amazing from experience. But after so much corporate handover and turmoil, the brand is faded and has become synonymous with being a second-rate chain. Maybe they can reclaim what was lost. Only time will tell.
Around 1983 you could drive past BK and see and smell 'huge' clouds of smoke coming from the roof smoke stacks, it made it hard to not stop and the food was piping hot and goooood. McDonalds, Wendys and others when you walked in had burgers on the flat tops sizzling and cooking. Those days are gone and its all garbage.
There's a reason why Burger King's international markets do so well. They innovate, they create specialty burgers or sides almost every quarter, and they use fresher ingredients. BK in the USA used to do this but rarely does any of this anymore.
if i pull upto a burgerking and i see ghetto people working i just leave, im not trying to end up the victim of a "burger on the floor" prank on Tik Tok
@@BlueVVaffleyou really think all those people like that smh
Everything you said is true for BK in Dominican Republic where it's actually a bigger deal then here.
In America, it’s poor management with lazy workers, who don’t give a damn about the job. Which equivalents to poor food quality and customer service. I’ve been to BKs around the world and everything is way better. Also the workers don’t look like they just got out of the prison. 😂
ZANKOU Chicken 🐔🍗👀💯
Burger King has always had some of the worst service ever. The wait times, particularly through drive-thru are ridiculous!
And yet you kept on buying 'food' from them..?
Well, they do cook to order ratherthan re-cooking your bulger
and the foot lettuce too
Right lol
To be fair, depending on what you order sometimes its made "fresh" during the time you start ordering in the drive through . For example if you ask for Large Onion rings or a Chicken Sandwitch that takes around 6+ minutes to make sure its cooked properly before its served to you.
I worked at BK when I was a teenager (I’m 58 now). They had very high standards back then, but those standards have basically disappeared.
These restaurants need to return to the methods that made them successful to begin with. Quality food; excellent customer service; clean restaurants.
K.I.S.S.
I really hope they can come back. while their fries arent amazing, their burgers/chicken sandwiches are much better than your common competition. maybe what they need is more drink/dessert variety. or to even rebrand their fries. among a lot of other stuff like paying their staff more to make working for them more appealing.
I actually remember BK's tendercrisp chicken sandwich being one of the best chicken sandwiches from a fast food spot. However, I haven't really been to BK in awhile.... I feel like out of the "big three," I am going to Wendy's first.
Wendy's is tough to beat. But the McCrispy is better than I expected...
In Canada the BK chicken is complete trash. No where near the quality of McDonald's chicken.
It's the complete opposite for beef. The Whopper has good beef while the Big Mac is quite nasty.
BK's Ch'King was suprisingly good, despite not getting the attention it deserved in the chicken sandwich wars. Then of course they replaced it
Just avoid them all together. The workers are awful. I get it, they're working, trying to make money, but the youth that brings their attitude makes me avoid fast food. They can never get your order right or is flat out miserable and rude. They can't seem to leave their inner city attitude at home.
I still talk about the tendercrisp, get a buffalo sauce to go with it and it was the best, plus their old lemonade was fire. They haven't had a good chicken sandwich since. That and their chicken wraps were awesome too, but they fail over and over again with chicken now. Sad.
For a single Whopper with cheese, it's close to $9.50. That's for just one thin patty. I asked myself: Why in the world didn't I just make a hamburger at home? And for a few dollars more, you can probably get it nicer hamburger somewhere else. They really can't increase their prices anymore.
Which is why I only go on whopper Wednesday. $3 🥂
BK near my home closed in the 80s, then 15 years later, it reopened again as BK, then closed 15 years later.
My biggest complaint with this BK was customer service. Rude employees can really hurt a business.
The problem with BK in Nz is that the franchisee stores are run badly. I have experienced dirty stores, missing items, drive thrus closing early and cold food. I actually like the product and food over MD but the consistency isn’t there with the quality and service.
I eat at Buger King maybe once or twice a year because somebody "forced" me to. And every time I go, extremely rude service, long wait times and COLD FOOD! every single time.
Cold food yes!
I got burnt frozen fries. How do you burn frozen fries? Frozen in the inside and burnt on the other side.
If it’s Burger Kings very close to the hoods it would be full of employees with hoood mentality lol. Not wanting to work and do only 25% of the effort.
Never had any of these happen to me as of late, about an 8 month period
service sucks plane and simple why i havent been in over 10 years
The secret to their success will be to improve the quality and taste of the whopper. right now the whopper taste like some thing that was partially grilled over some kind of a flame and then microwaved for service. It is really flavorless. I first started going to Burger King in the mid-1960s. When you came in the restaurant then, there was a big broiler, running down the middle of the restaurant. You came in and placed your order, and someone took a fresh patty and put it on the grill, and it made its way across the length of the broiler. wow that was going on. Somebody was putting the toppings on your bun. By the time the burger made it through the broiler all they had to do was take the Patti out put it on your bun and wrap it up. It was extremely hot and fresh, and actually tasted like a flame grilled burger. It was outstanding and I ate there a ton. I was in high school then and drop by whenever I had an opportunity. What they’re serving today taste nothing like I remember that burger tasting. I just can’t get the feeling that the meat has been pre-cooked somewhere and then just heated for service. I wish them luck because I have I have always liked a good flame grilled burger. That’s the main thing they need to concentrate on and not all the advertising and re-branding. They need to figure out a way to get back to the actual flame. Grilled hot off the grill burger. Good luck to Burger King. There is one about a half a mile from my house and I don’t ever eat there because the product is just not any good.
Can confirm the patties are grilled like they say but then the bottom half is microwaved with the cheese on it and then assembled
It's true. The whopper used to be my favorite fast food burger. Now it's just gross.
Exactly this. They're spending $400 million, and non of that is to make there food better. I'd also like to add that they need to focus on service and cleanliness. Far too often I see stores that are filthy, with employees that look like they've worn the same shirt for weeks with stains and everything.
Yeah but that would require paying at least semi-skilled employees which franchises don’t wanna pay for. We’re talking $20/hr if you want that.
BK bought fake meat too that went nowhere.
one big issue i can immediately point out is that if my friends want chicken nuggets, mcdonald’s and wendy’s will deliver a reasonable price high quality 20 piece nuggets option. Burger King can’t deliver because their chicken nuggets are trash. if my friends want to eat a mcchiccken or mcdouble cheeseburger equivalent at mcdonald’s or wendy’s they will be set for $6 at mcd and the 2 for $5 at wendy’s. the burger king equivalents to a mcchicken or mcdouble cheeseburger are rubbish. the smallest sandwich affordable value that burger king has is the whopper jr, but it will always leave you feeling fatter and greasier than the rivals.
The few times that I decide to give Burger King another chance and drive to their restaurant, I'm greeted with a locked door and a sign that read "For your convenience, the drive thru is open".
Thanks, Burger King! It's so kind of you to think about my convenience for basically telling me that I'll have to eat in my car. The times I call ahead of time to check if they're open, the person answering is rude, has no social skills, and acts like she's talking to her baby daddy lol.
It's as though the franchise owners are content with the few bucks that they make from their dying restaurant and don't care to address any issues. Every BK around me has 1-star reviews, and it seems the owner has no issue with that. I don't get how you can open up a business, see that it's doing poorly, and just refuse to do anything about it.
When two large fries are $7.00 and they don't even fill the container says everything about why BK absolutely sucks.
Where I am they dropped the large fries container and now call the medium fries "large".
The fries themselves are the worst fries in any fast food place
what kind of hill billy makes a meal out of two large fries ?? I always order a small and usually don't eat all of them. It's called BURGER King - - not French fry King !
@@urbanurchin5930
Who cares what it is called.
Ordering a Large onion rings ⭕ and getting a Small quantity is not good, especially with the high price.
The prices are generally quite high compared to its competitors for the quality you get.
I got a microwaved burger from them once or twice
Here they changed from grill to microwave (I've seen it). It's a "fancy" microwave, but it still sucks.
I saw how three once super popular locations in my city are now closed. They stuck now, awful taste, ingredients, and consistency. I've tried twice in the last three years and both times I felt robbed.
@@ProphetC2exactly. I can run my own microwave and not lose ten bucks
This is not true the only part that is used that looks like a microwave is a cheese melter that you in to melt the cheese. This machines is near the front where customers see it so sometimes it looks like a microwave from their point of view when its not.
all there food with cheese gets microwaved. The burgers are flamed broiled from a frozen patty and is hold in a pan for hours. Their workers will never throw way the food when it’s old because they don’t care to take the effort to make new food to replace old food, only when it runs out is when they actually want to replace them… their pay is so low that you shouldn’t eat their food. I worked there as a teen in high school back in the day.
They will go the way of Sears/Kmart. Sending a sheet of 24 coupons in the mail is extremely outdated.
There were two locations near my house that closed. I would love to see them regain momentum again. The whopper song was a hit.
Went to a local BK yesterday and their junior whopper was just about the size of a slider. The price increase does not correlate with the size decrease.
a whopper is 8 bucks by itself. no thanks.
Plus it's disgusting.
Take one trip through a Burger King drive thru and you'll see why sales are down. I recently downloaded their new app and used drive thru. Waited 15 mins in line with only 2 people at most ahead of me, and they forgot some of my food. Meanwhile go to chicfila with 20 people ahead of you and you spend no more than 5 mins in line. What makes it worse is the dining room is still closed from COVID stating lack of staffing. Please...
I find chic-fil a too salty. Their chicken is less stringy than other places.
Same experience with me. I went to the BK by my house 3 times, the 1st time the chicken sandwich was dry AF, the second time they forgot an item and the 3rd time I had to wait 5 minutes just for them to take my order when there weren't any customers ahead of me. I'm sure this is the same experience for many other customers
yeah we went to McDonald's drive thru at night, out in under 10 minutes
At my burger king, once your done eating or before you finish, you have to leave. NO LOITERING ALLOWED. -a suburb of Phoenix
@@stoundingresults Food aside, I'm talking efficiency. If it's fast food and you can't even do it moderately quickly, you better have much better food bc at that rate just go to Five Guys where it's made fresh and not sitting under a heat lamp.
The Burger King near me is so understaffed, they only do drive through and online orders anymore. The lobby used to be open, and now it may open one day a week. The food is almost always not hot, sometimes room temperature or less.
The issue is, had the company simply tightened the very loose screws of proper business management, the employees had pride in their work, and been paid better, this would not be a "comeback."
To quote LL Cool J, "Don't call it a comeback, I've been here for years."
This is a lesson in poor business management, hiring workers who don't work, and lack of making a quality product is a staple reason they are on the back foot trying to go forward.
The reason I don't go to Burger King is simple: they never open their damn lobby! When COVID happened, every fast food place locked their doors and forced customers to the drive thru. No longer could you go in, use the bathroom, stretch your legs, etc. Since the pandemic ended, many places reopened their doors, but places like Burger King, Wendy's, and Carl's Jr are extremely inconsistent. You'll go one day and the doors are open, then the next day and it's drive-thru only. And they never put up a sign saying the doors are locked, so you waste your time parking and getting out of the car. If I can't access your business on a reliable basis, I'm not showing up. I can go to Chick-fil-A and I know exactly when the doors open and doors closed. No surprises, no complication.
There was no mention of how to treat employees better, from management down or from the customer to the workers. If employees are treated well, you’ll get better results/service from them.
This. They hire the absolute worst employees. Franchisers don't care. They missed the coffee boom. They are always 10 years behind McD's
Well the cream of the crop isn't applying at BK..duh
I personally think BKs food quality has only gone downhill. Every year I give it another chance, doesnt seem to get better.
The problem for me is the lack of consistency between locations. I have 2 BK's near me and the difference really is night and day.
The closest one is horrendous. A drive thru that once your in, you can't leave. I have literally sat once for 30 minutes in line; no way to get out. Started going inside and the skeleton crew staff didn't even speak English. Somehow wanted to charge almost $15 for a whopper meal even though its advertised around $9.50.
The other one...total opposite. Fresh made food, clean restaurant, just a much better experience.
BK also needs to come up with something new from time to time. Adding BBQ sauce or Bacon to a whopper and calling it "new" is not innovative.
Speed of drive-thru is the biggest key to turnaround. Americans do not get out of their car, anymore.
Build two lanes, and put 75% of staff on processing those orders.
I went to a burger king a few weeks ago. She said it would be 10 minutes before she could even take my order, at a slow time of day. Pretty much sums up my burger king experiences.
Here in Indonesia, BK has been in a good track ever since they 1. Revamp their fried chickens and 2. Introduction of King's Deals. So imo, if they want to compete in the US ig they should start revamping their food quality and introducing better value meals for the consumers.
Fr here in thailand bk actually have better burger and fries compair to other chain
There are 2 BKs in this market, both are 20+ years old, both have huge and almost empty dining rooms and are severely understaffed. Both could use a remodel in a bad way. I think that both survive on the drive-through business. The execs in the video talked more about the foreign markets more than the domestic market. For me, BK has a very limited menu. Bring back the tacos and add a hot ham and cheese to the menu.
the whopper and the original sandwich are one of my fav "fast foods", however the customer service, long wait times at the drive thru and the constant order mess ups keeps me from going there more.
The worst customer service I experienced for fast food was at a BK. I am usually a very level headed guy. I am no “karen”. But they were so rude I swore at them and left without ordering anything. It was a good while before I tried another location inside a mall. The double stack was smaller than I remember. I don’t normally eat BK because all locations are out of my way from where I live or work.
It doesn’t help that a McDonalds near where I work has not only better service. The food is actually good most times.
yeah location might be another factor too, not many near my area either
if i pull upto a burgerking and i see ghetto people working i just leave, im not trying to end up the victim of a "burger on the floor" prank on Tik Tok
@@BlueVVaffle by ghetto do you mean dark people?
Yep, the employees are destroying BK from within.
@@willn8664yes, it's them every single time
The company is doomed if they don't improve the food drastically. Its not the tech when you order, its not the fact we don't see enough advertising, its not the look of the restaurants that are the problems.
The food used to be top notch in the country and has taken several steps down as the last 2 decades have happened. If BK doesn't fix their product, the burgers and fries, back to a top 1 contender, there is a 0% chance of this working at all.
I hadn't been to BK for decades because there were none near me, but when I passed one on a road trip, I stopped in for a Whopper. They were great in the '70s, but the Whopper I got 5 years ago was dry and tasteless and small.
@@BlueVVaffle Right you are !!!!!!!!
Bring back the BK broiler
They went GMO. The food quality is garbage when you do that because now it basically becomes fake food and gives you cancer.
@@SBCBears We are in the age where people don't want to work and the ones that do have a job don't care about the quality of their work. Workers from 50 years ago had more integrity, pride where they worked and did a better job or atleast tried to.
Prices went up, quality went down. There is the only issue
My store closed down about 2 months ago, It was an honor to serve the kingdom. Jokes aside I had such a great experience working there over a year and a half. The work atmosphere was really great, I always felt satisfied seeing a lobby full of customers that I made food for.
LMAO
Respect
It's not the locations or marketing, it's how much they marked up their food prices. Like I used to be able to get 10 piece nuggets for like a few bucks, now you could maybe get 4 for the same price. Ever since covid all these food chains nearly double in price.
Yup 10 nuggets used to be 1$ now it’s like 2.60 for 8 nuggets
Everywhere has unfortunately. Look at McDonalds I’m in a relatively cheap state South Carolina. A small fry is like 2.50$ mcchicken around 3$ or something. Last time I remember getting a actual 1$ cheeseburger from McDonald’s was like 2016-2017…
@@johnblaze6269yup inflation is getting crazy while wages aren’t rising. Ever since Biden has got in office the economy has been in complete ruins I wouldn’t be surprised if we hit a depression soon. Plus all this money going to Ukraine why the US is in debt.
@@Jacksonk628the days of dollar burgers are long gone. In 2017 I would literally go to McDonald’s almost daily after playing basketball and get a $1 McChicken
It now costs $5 for 8 nuggets at BK here in Canada when it used to only be $3 before the pandemic. I stopped eating at BK for that reason despite going there all the time since 2011. BK is just as expensive as everything else now and that was the only thing that set it apart from the other big burger chains.
Theres another unspoken problem, the weird ppl and panhandlers hanging next to your car at the drive thru while you wait for your food. That literally has deterred me from returning to a few and one even closed down completely soon after. Have to clean that up.
Facts... In the 1970s, BK had charcoal burgers ( fire flame charcoal) and great milk shakes...
The Whopper and double cheese burgers were outstanding.....
It is clear to see they went to a round table to see how they could change the style without customers noticing... along with decreasing the size of the hamburgers....little did they know consumers caught on to the decrease of their values of quality...
Private owners know the rules about not serving old and cold foods.....there is a time frame to serve hot food... They refuse to trash the old / cold cooked foods.......Knowing the numbers of when a rush comes to your store of business is vital to make profits and reduce waste equals customers satisfaction.
If one has a restaurant ....never change something that is not broken to your customers ....
Greed will lead to going out of business...
PS...They invested in healthy burgers....lead to more of a downfall for a fast food business....big lost in revenues.
Note....it appears what I originally wrote was edit by this platform....roger that....
When I worked there, we Used a GAS Flame Broiler.
If they can teach their employees to provide good customer service. Transparent pricing. And constant good quality of food and service. Then they could make a comeback
When burger King does it right, it is delicious.
99 percent of the time the food is garbage
Sounds SUS, what do you mean when you say transparent pricing when their menu prices are literally on the menu screen at the cash register? As for food quality I only noticed some slight bits of chicken portion sizes again "slight" difference for the their crispy chicken sandwiches at different locations sometimes. Their food is fairly consistent and only the amount sauce added to a sandwich varies. Taste is pretty much the same everywhere and you can ask for something fresh or "OB" might be the professional term when you want it fresh and tasty. Now as for customer service I really don't know what region your from but BK has better customer service in most places I visited than McDonald's, Wendy's, white castle and many others.
Transparent pricing?
Tf you mean transparent pricing? Lmfao
@@mcgritty8842 he wants to know the cost of every single ingredient lol
I think the price of the burgers compared to the competitors is much higher. I’ve heard lots of people say that they don’t go to BK because it’s very expensive.
My nearest McD's has $4.59 Big Macs and Quarter Pounders w/ cheese (and my app has a deal to add a 2nd for 29 cents) and the Burger King across the street from it wants $6.89 for a Whopper.
@@brenspin Yep it's crazy overpriced for what it is. I'd rather get a sit-down meal somewhere on an actual plate than eat BK.
Every place is ridiculously expensive. Actually Burger King held back the longest over McDonalds and Wendy on the price increases.
But, eventually Burger King increased their prices, multiple times. And, now Burger King is too expensive.
Growing up in Canada, BK was never really a top option for my family. McD's was top of the fast food list. I think it was partly because they were seen as cheap and kind of icky. Even today, BK feels like a third/fourth choice for people who want fast food
All businesses that treat employees like crap should be allowed to go out of business.
It’s because they don’t allow them to have it “their way” Burger King puts the customer first. 😅
ruclips.net/video/b35HEjVX9Wg/видео.html
Exactly. We need to close all Walmarts down immediately. Also close McDonalds all Cable companies, shutter Disney, and get rid of rideshare. It would be such a better world. ❤
I personally still like BK. The places around my area have not gone down in quality and their burgers still taste unique enough to stand out.
Yes I personally love the flame-broiled taste of the whopper
mine was good until this last year or two now everything is undercooked
I can agree with that my childhood Burger King, is still here, it’s clean, staff is nice and efficient. Delicious burgers and food.
As a former BK customer, unless any of that $400M is going toward beef quality, I won’t be back. I stopped going because every BK I would go to wouldn’t flame broil the whopper patty on both sides, and the beef quality was notably down since the early 2000s. /my 2¢
They need to bring back the higher quality food they once had. In March 2011 they changed their chicken tenders to be a worse version of McDonald's and then changed their fries not long after that.
The Whopper and Chicken Sandwich are shells of their former selves. With barely any toppings on it anymore!
A friend had mentioned Wendy's and I never gave them a chance, just didn't cross paths. Once I tried the Dave's Single I instantly thought it tasted like a Whopper, it does have similar ingredients, but it looked much better. More densely packed with toppings, it was wrapped in a tinfoil type wrapper keeping it hot when I got home and I think it's a brioche bun!
Yes! Around here in IL the quality has greatly improved along with their specials. When using their app or coupons you can easily feed 4 people under 20 bucks.
I'll assume those 4 eating are average people,because the "typical" constant bk eater,well i doubt you could even feed one with $20 lol
@@bloodlove93 well yeah… but you can still get a two small whopper meal for 11.99. If you want to upsize I suppose you can probably pay additional 3 dollars. Still 30 dollars for 4 big meals sounds like a fair trade, even in this economy.
I would say look at the path of many of these companies that have come under the umbrella of the parent company. Popeyes used to be a great restaurant but has seriously declined since being bought. Prices have increased and portions have grown much smaller. A tender meal is nearly $15 without a drink and the tenders are the size of a finger. The classic chicken is now 90% breading with very little meat. All while spending $40 to $50 for a family meal.
RBI/Tim Hortons is the WRONG Parent Company for BK. For MANY Years up until I was in first grade, Burger King was parent owned by Pillsbury. Pillsbury sold them to Guinness/Heineken in October 1988 because McDonalds kept intentionally SABOTAGING its competitors by ZONING Neighborhoods. Back when I worked at BK in 1999, Guinness/Heineken made sure BK still tasted great. BK got sold to Tim Hortons because Guinness had sold Burger King to a Private Equity Firm in 2002, Hortons brought that firm in 2005 which also owned Popeyes(AFC Sold Popeyes in 2004).
I used to love BK in the 80's and 90's. In my area, we have a McDonald's BK, Chic-Fil-A, Wendy's, and Bojangles within 2 miles of each other. The BK is poorly run and dirty (when open). They can serve two cars in the drive thru, while Chic Fil A can serve 25 - 30 in the same time. The food has taken a dive, but my issue is: why would I go to a slow and dirty restaurant that is closed half the time (this was an issue there per-Covid)?
McDonalds is incredibly consistent. In the past, they were all over the place, but eventually became consistently good. You went to a McDonalds and almost always got exactly what you expected, well, if you didn't order ice cream. It's pretty impressive. I can't ever recall having an issue with McDonalds that was the employees' fault, even if it was a mistake. The only time was when another customer took my order, which isn't on them
Burger King is hit-or-miss, but luckily, it's location-dependent. There's good BKs and bad ones. This means if you go to a Burger King and everything was good, if you go there next week, you can expect good quality. The one here is overall good. I like it because it's fast, but the Whoppers are sometimes cold, but still good quality. Their staff though has been really professional
I agree about the McDonald's part. I remember years ago, that they seemed more likely to get my order wrong! Ironically, during the pandemic, they have been very good!
I don't mind a little fast food once in a while. That being said, neither of the four Burger King restaurants around me are good. They are all disgusting and over-priced. I have no idea how they stay in business.
Our local BK transformed from dirty and uncaring workers to brand new and a new team. The food is actually really good, great onion rings and whoppers! What shocked me was the price. They’re Wendy’s prices without the Wendy’s food size.
Edit: Classic chicken sandwich was amazing
cap, bacon king is one of the biggest major fast food chain burgers
I always ask for mine cooked to order
Yes iu087😮and
I never thought burger king was such a failure where it needed to make a come back. Learn something new every day
I friggin love Burger King bro. coupons I get keep me coming back.
Back when I ate fast food I always wanted BK but every single one took forever to get an order processed. It could be an value meal or a simple 10-piece nugget, it would always take 10+ minutes. Curiously enough the chimney was always billowing smoke out like they were actually cooking something, yet no one was there. They still have the best tasting burger out of the fast food chains because they have the char-broiled taste.
I still like Burger King a lot. I like their whoppers, fries and ham egg croissants. I hope they would bring back the international chicken sandwiches like the Italian chicken sandwiches and French chicken sandwiches.
With them adding those chicken wraps to their menu, I can safely say that they've won back this customer
I love seeing old brands renewing themselves like that
When a whopper is made fresh its pretty hard to beat when it comes to fast food burgers
Admittedly the Whopper is probably my favorite fast food burger. And, unlike the Jumbo Jack, Big Mac, and other burgers, it didn't get smaller as the price increased. The issues I have with BK are the same as other commenters. The two stores near me are poorly managed with filthy and cluttered dining rooms that, when they are not closed due to staffing shortages, are uncomfortable to sit in.
Burger king had a 2 for $5 promotion or something like that recently where you could pick between a regular whopper and a standard chicken sandwich or double up on the same item. I wanted 2 whoppers and the guy at the drive through window told me that I couldn't do that and that I had to get one of each which I thought was weird and a mistake, but I didn't press the matter. IDK if he didn't know how to put it in the system or something but needless to say I decided to just go somewhere else for a hamburger and it was just another reason to remind me why I eat Burger King so infrequently. If I had to guess I'd say I think I've eaten there less than 10 times since 2010.
A somewhat funny story about the time before last when I visited Burger King occurred back in 2019. I'd ordered my food smoothly this time while going through the drive through and when I pulled up to the window the first thing out the guy working there's mouth was literally "Man your car is dirty as crap." Only he actually said the "s word" and not "crap". He caught me of guard but did offer a tip on how to fix it which was basically throw a particular soap or cleaner over you car before it rains and the rain will clean your car for you (not sure if his suggestion was great for the environment though) , so great customer service as per usual BK! I was in college at the time and parked my car outside which caused rain spots all over it which led to that interaction.
I’ve been to BK more in last 2 yrs than anytime before - the Whopper is a standout
My personal experience is that it's a people problem. The last times I've gone, the staff was bare and extremely poor from a service, timing/urgency, and even hygiene standpoint. It's sketchy when you come to a restaurant at 1pm and there's only one person who is visible working in a place like that.
You can have it your way, but you gotta pay! BK now charges $0.30 for each topping that you add. Strangely enough, they don’t deduct $ if you ask to have toppings removed. I’m done with them!
Value, taste, freshness.
If you want to succeed, you need 2 of these. BK used to offer good value and decent taste. Not the freshest fast food restaurant, but it didnt matter.
Now, theres hardly any decent deals, food quality is slightly worse, and its not even fresh. Good luck BK.
I applied at Burger King in Campbell, CA as soon as I turned 16 years of age back in 2000. One of the best methods to make any good burgers at Burger King was “off the broiler” meaning they will cook the meat patties when you make your order instead of using ones already been cooked in the meat warmer. It takes a bit longer for your order to finish, but trust me, the burger will taste much better. Of course this was 23 years ago, not sure about today.
One of the things I hated about working there was the cheapskate manager. He always made us asked “how many ketchup would you like?” Every time a customer asked for ketchup. You had to give exact amount the customer requested. When he was not around, I just grabbed a hand full and dropped them off in the bag or on the tray when got asked for ketchup. Dude, ain’t nobody got time to count each one.
Pebis
" Fresh off the broiler " was the key to making a great whopper !!! That has stopped as the meat comes off the broiler and into a pan. The meat/sandwich is then microwaved to temperature when the order is place. I have requested a fresh off the broiler whopper a few times and the counter person looks at me like DAAAAAA, they are all fresh off the broiler. But the when you look back in the kitchen you see the meat patty taken out of a pan, put on the sandwich and then microwaved you know this is not " fresh off the broiler ".
@@richardsmith4187 you can look it up, they took out the broilers around 2011 lol. It's some kind of electric grill press gizmo now.
I worked at Burger King in Federal Way/Seattle,WA back in 1999.
Whopper Wednesday here in Canada this last week cost almost $13 for 2 Whopper sandwiches with NOTHING else - not even 3 years ago the prices would've been $7 or so. I refuse to eat ANY fast food anymore, I am so over this ideal of gouging us at every chance.
I stand with Rumble and Russell Brand! Boycott Burger King!
Burger King is the only fast food place that hasn't participated in the BS price gouging of the last few years. The BKs in my city always have lines around the block, we love them.
I’m shocked that people are moving away from discounts to full price. I never order from a fast food place without using some coupon they offer whether it’s printed or on their app.
I look at the menu to see what I want to eat, the cost is irrelevant, if I'm walking in the door I've already assumed I'm paying at least $10 no matter what I order. Eating should be enjoyable, not stressful.
Burger King is so much better than any other fast food restaurant when properly prepared.
No
The prices are ridiculous. I stopped by the drive thru three months ago. I ordered the bacon king along with large onion rings. I paid almost $15 thinking WTF.
I have not eaten at the local BK because everyone in town says its nasty, poorly run, rats, moldy food, ect.
I've not heard any real negatives about any of the other fast food places other than the local arby's has like 8 members of staff so they're only open for afternoon lunch/dinner service and thats it.
It is interesting to hear about the differences between BK in the US and internationally. In high cost nations like Scandinavia, where they pay their staff fairly well, the service level is always good, the food is ample in size and good in quality, and as far as I know these operations are financially very successful too. If the US part of the branch wants inspiration look at what they are doing abroad. Apart from that, eliminating a few of the menu items might be in order, or at least place their traditional big sellers on the top of any menu system would be my advice.
THAT'S THE THING; In a market like Europe that would mean the company has to pay their staff a liveable wage and agree to that before doing business somewhere like Scandinavia where it's REGULATED.. Companies can if they want to, they just choose not to on the whole in America.
American companies are scammers and they all end up paying the price.
Its not even the pay its the people themselves. The UNITED STATES is becoming a cesspool of absolute BAD employees. Most of this people do not care about their jobs. No matter their pay which by the way will be always limited due to their levarage. This folks always fall short
Here in Germany staff of course is also payed fairly well. But still they managed to have a major hygiene scandal in 2014 and they had to shut down about every 7th of their locations immediately because the food was unsafe for consumption.
They wouldn't stop with the mayo on my burger. I had no choice but to stop going. The meat was good and so were the fries, but they ruined my burger with mayo one too many times. Yes, I always said NO MAYO. They couldn't comprehend or care.
BK is leading the vegan food trend for fast food restaurants, especially in Europe. I think this will help them gain more market share.
Vegans are such a small minority a Vegan menu isn't going to do much for their bottom line.
I only go to BK because of their Impossible burgers. If it weren’t for those, I wouldn’t even eat fast food.
The problem with these fast food restaurants is that they think it’s really good food and worth the money to pay $10-$15 for a meal when in fact, this is supposed to be a fast cheap meal like you’re on your way to work lunch break in college or just paycheck to paycheck. Pretty much food to survive. It is not fancy food. I do not go to fast food restaurants like these anymore. I’d rather cook at home.
"new plan will succeed because it won't be built by corporate'
"it will now be built by a corporate team..."
If their Whoppers looked and tasted like they did in the 70's and 80's, that would be a good start! They literally looked like the burgers on commercials and in adds. And the taste was about 90% better than today.
Miss those days! Ima 90’s guy remember eating my first whooper when I was -30
The whopper has been my favorite burger since I was a kid in the late seventies. And when I moved to South America in the early eighties, the whopper was our clear link to home. I sincerely hope they focus on the whopper and focus on that grilled patty with better meat, buns with sesame seeds, and fresh vegetables. With good stewardship, this burger is clearly a large portion of peoples favorite, the whopper sells itself on its distinct differences than Wendy’s dave double with its sweet bun, and the big mac and quarter pounder, which have gotten alot better lately. Bring back the Whopper!!!
One of our local BK's in cookeville TN has great management and workers. Their food is FIRE and the store is clean.
I remember as a teen, a whopper meal was $2.99. Nowadays, its about $10 SMH. They closed about 4 BK's around my area so its obvious that their days are numbered.
They can solve the issue if they get input from those that work and eat at the resturants. The franchises need to be held more accountable on management, cleanliness, staffing, quality of service/food of the locations. Bk also needs to make the food healthier but not change the menu but add to it. They also need to make more things fresh. So many things sit in warmers and quality drops and sucks. Used to love bk but the last 6 years or more I rarely go. That and the salt content of the food is outrageous. They also need to improve on the breakfast menu. Wendys has an amazing fresh tasting breakfast.
if i pull upto a burgerking and i see ghetto people working i just leave, im not trying to end up the victim of a "burger on the floor" prank on Tik Tok
They all Indian managers so imagine 🤣
Bruh, stop. No one goes to BK or any fast food restaurant to eat healthy.
BK in Asia is great. High standards, professional and efficient employees, and very clean. BK in the US is plagued by uncaring workers and poor management. Hope they can make a turn around because a well made whopper blows away any other fast food burger, including Shake Shack.
Shake Shack is miles ahead bro come on 😂