How I Transformed Canada Goose Into A Billion-Dollar Brand

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  • Опубликовано: 3 дек 2024

Комментарии • 614

  • @JohnSmith-gy8rc
    @JohnSmith-gy8rc Год назад +959

    Let's not lose sight of the fact that the company is so successful because they make a fantastic product. I work in the coldest part of the planet and am very happy with their parka - 100%.

    • @smoothness69
      @smoothness69 Год назад

      ​@CrackShot-3 You didn't test yours in Antarctica so gtfo.

    • @RogueCylon
      @RogueCylon Год назад

      Their factories are full of immigrants, paid almost nothing. Terrible business model, useless support. If you have a problem they will string you al9mg for months.

    • @hmann4531
      @hmann4531 Год назад

      Ya, physically impossible. Try wearing that same jacket in 0 degrees Fahrenheit and we'll see how warm u are.@@CrackShot-3

    • @CMCairo
      @CMCairo Год назад

      Enjoy your animal cruelty.

    • @TommyShlong
      @TommyShlong Год назад +8

      Would you say that their coats are better than The North Face?
      And if so, does it justify the difference in price?

  • @eugeniomaza8835
    @eugeniomaza8835 Год назад +806

    Credit to him, he turned $2M revenue into $1.2B, that’s insane.

    • @dand5829
      @dand5829 Год назад

      Yep. A ton of people will cry that this guy was born with a silver spoon in his mouth and was handed everything. But if you give 1000 people a $2M revenue business, most will go bankrupt and maybe 1 of them will turn it into a billion dollar business. Maybe.

    • @tioswift3676
      @tioswift3676 Год назад +18

      No credit to him for running a massive animal abuse conglomerate. If you could make millions of dollars selling slaves, would you do it? Same thought process applies. Here

    • @BenNSyder
      @BenNSyder Год назад +17

      You know NOTHING! $2M revenue and 1.2B Valuation are way apart. Go back to your Pokemon

    • @houdinihir9549
      @houdinihir9549 Год назад +5

      Just walk into Nordstrom, and walk out with the Canada Goose Jackets.

    • @ioman1
      @ioman1 Год назад +10

      Market Cap of $1.2B at one time, revenue around $900 million. Current market cap is about $1B USD

  • @aberf0yle
    @aberf0yle Год назад +333

    Awesome story. I lived in Canada since he became CEO in 1997, and I witnessed this brand grow from unknown to a worldwide recognized brand. Soooo many Canada goose jackets in Toronto.

    • @fastestdino2
      @fastestdino2 Год назад +8

      and the quality took a nosedive.

    • @RogueCylon
      @RogueCylon Год назад

      Something smells about this company. They are not a good outfit, and quite nefarious.

    • @lepoldbuttersstotch
      @lepoldbuttersstotch Год назад

      It's so played out. Are they even made in Canada any more?

    • @NazriB
      @NazriB 11 месяцев назад

      Lies again? Germany Loose Tesla Car

    • @hhustlehumble1
      @hhustlehumble1 11 месяцев назад

      He became CEO in 2001, he graduated from UofT in 1997… not that it matters .. just saying.

  • @SportNut1
    @SportNut1 Год назад +166

    Taking a 2.2m rev to 800m is insanely brilliant. I especially love how his parent made him work for his travel fund at the factory while not pressing him to take over. End up he is not spoiled and learned the business from an outsider's perspective

  • @ItsMeHammie
    @ItsMeHammie Год назад +381

    Danny's parents are the true winners here. What great parenting

    • @RealSerie26
      @RealSerie26 Год назад +1

      How so? They specifically told him not to get into this business.

    • @Ravver
      @Ravver Год назад +43

      @@RealSerie26 they gave him the choice and didn't force him to do anything so that when he decided to, it was because he wanted to, that's what great parenting is.

    • @adamsosa
      @adamsosa Год назад

      @@Ravvernot sure that makes them true winners though

    • @Lucrative_24
      @Lucrative_24 Год назад +4

      @@RealSerie26Reverse psychology bro. Kids don’t listen to parents.

    • @Chicago48
      @Chicago48 Год назад +1

      All you need is one good CG winter coat. It's long lasting. You won't need another coat for 10 years.

  • @biglemoncoke4095
    @biglemoncoke4095 Год назад +219

    This CEO is indeed a business genius, built the brand awareness and value to the fullest during the social media blooming era, able to turn his family business into IPO while maintaining control after liquidize majority share of equity to outside investors. He and his family are financially secured for rest of their lives, no matter whether or not the company can last for the next century.

    • @tioswift3676
      @tioswift3676 Год назад

      Who gives af. Dude runs a massive animal abuse conglomerate. If you could make millions of dollars selling slaves, would you do it?

    • @privatesale211
      @privatesale211 Год назад +3

      he didnt maintain control........

    • @biglemoncoke4095
      @biglemoncoke4095 Год назад

      ​@@privatesale211 You might be right. 6 years after IPO, he stays on as the CEO, He can simply walk away after couple of years as consultant. Obviously majority owner, and broad of directors has the deciding vote.

  • @juliajcr
    @juliajcr Год назад +25

    ive had one of these since 2007. the same one, not a rip on them! they are the real deal, i wear them with just a tshirt underneath in canadian weather. great product.

  • @BauldyBoys
    @BauldyBoys Год назад +18

    Great family story, the whole legacy came together to make this brand possible. That said what Dani did with it is exceptional, he makes it sound easy. Glad to have such a quality brand representing Canada.

  • @thegeneralist7527
    @thegeneralist7527 Год назад +42

    What a great guy. The factory floor looks spotless.

  • @juliayk
    @juliayk Год назад +72

    Keeping the factories in Canada is such an admirable business decision!

  • @williamryan528
    @williamryan528 Год назад +65

    In Ireland, only 15 - 25 year old cocaine dealers, or wannabes, wear Canada Goose. Interesting how brands can take on different meanings in different regions. That being said, there's no doubting it's a fine jacket.

    • @mrgt3201
      @mrgt3201 Год назад +5

      Pretty much the same in England.

    • @derek24211
      @derek24211 11 месяцев назад +2

      @@mrgt3201same for Canada, ironically 😂

    • @disarchitected
      @disarchitected 11 месяцев назад +3

      In London they wear Montcler

    • @kitagawa2122
      @kitagawa2122 11 месяцев назад

      @@derek24211 where do you live ?? /. ?
      we wear canadagoose cause it's a warm jacket find me a jacket that's just as warm

    • @kennyc3596
      @kennyc3596 10 месяцев назад

      @@derek24211 ya no that's not true

  • @ducknwater3016
    @ducknwater3016 Год назад +12

    live in Scandinavia and I usually just wear a t-shirt with no extra layers while wearing my Canada goose jacket in the winter. Great looking warm jackets :)

  • @peekapeeka6482
    @peekapeeka6482 11 месяцев назад +17

    I think something that makes their brand so special is that it's actually really good quality. A lot of luxury brands look sight of quality once they have that prestige. I own a Canada Goose coat cause it's freezing here and I'm so happy with the quality. The designers behind the jacket definitely understand what it's like living in these conditions

  • @dkcmusic
    @dkcmusic Год назад +94

    So that’s why the jackets went from $495 to $1695.

    • @houdinihir9549
      @houdinihir9549 Год назад +5

      Yes cause they are made in Canada, Haaaahaaaaaaa

    • @xpaperxcutx4588
      @xpaperxcutx4588 Год назад

      @@fibonacholmao

    • @supremeleader9872
      @supremeleader9872 Год назад +2

      When high school dropouts don't know the concept of inflation..

    • @patfatal
      @patfatal Год назад +10

      ​@@supremeleader9872 and then the guy that thinks he's intelligent because he went to college but doesn't know difference between inflation and capitalism. hahaha

    • @DudeItsJag
      @DudeItsJag Год назад +1

      I own 3 different Canada goose jackets as I used to live in Northern Canada I bought all of them before the ludicrous price surge in their jackets. I’ll never buy another one that’s for sure. My warmest parka went from $950 to $1450 in just 4 years

  • @SalimHamdally
    @SalimHamdally 11 месяцев назад +4

    i was gifted a canada goose jacket and it is one of the best jacket i have worn,the material and the warm it kept is unreal!

  • @bengt_axle
    @bengt_axle Год назад +27

    The irony is that few Canadians living in cold climates actually wear this brand. It is a luxury brand popular with tourists and in export markets. In Montreal and Quebec City there are local brands that compete with it (made in the Chabanel district). Also, with climate change, we now have only a few days where the temperature is lower than -20C. That's another reason why CG has so many other products that are for warmer weather.

    • @newbambi
      @newbambi Год назад +3

      one reason is mainly that the only jacket that is truly offering something unique is plainly just too warm for us to wear.
      the key to staying warm in cold weather is 50% being warm enough, 50% being dry, which is why the best technique is to layer up.
      their parka, which they are famous, for is rated for such low temperatures that it's too warm for you to put any kind of drying layer up, which makes this:
      a) 1k$ cold sweaty parka
      b) 1k$ parka you need to wear unzipped
      the rest of their more appropriate jackets are simply overpriced and basically on par with anything else made by more affordable brands who generally have better designs

    • @bengt_axle
      @bengt_axle 11 месяцев назад

      @@newbambi Agreed. Felted wool, which has been around for 100 years or so, is actually very comfortable for going in an out of the métro in Montreal. It breathes so well and stays warm when wet.

    • @asadb1990
      @asadb1990 11 месяцев назад +1

      ​@bengt_axle i just buy wool coats as well. Most are under $50. Im dropping 100s on a designer clothing.

    • @jennifern20000
      @jennifern20000 11 месяцев назад +1

      Same here in Fairbanks Alaska, tourists and the homeless wear the parkas most of the time. Everyone else wears a hoodie and a jacket from Costco even at 40 below

    • @Jayl__
      @Jayl__ 8 месяцев назад

      Wow homeless can afford Canada Goose? In Canada many people where Canada Goose, at least in Toronto where they originated from.

  • @preezypatel
    @preezypatel Год назад +17

    I like how even his immigrant family said not to get into the family business

  • @mrartdeco
    @mrartdeco Год назад +26

    Sounds like great parents.
    Teach them to work hard since young.
    Not forcing family business to children.
    Making them work for some money if they want to travel out.
    Listen to ideas and let son takes over when he is just 27.
    Amazing

  • @Weltbummler23
    @Weltbummler23 Год назад +23

    I remember seeing canada goose for the first time when i visited Venice in 2006 winter. So many tourists had this jacket, you couldnt look around without seeing their logo. By then they already created this cult demand and buzz and it was for sure the winter brand to have for the wealthy. Wild to think he transformed the company from almost nothing to THE luxury winter brand in just 5 years.

  • @doneiliragaba1266
    @doneiliragaba1266 Год назад +11

    A lot Haters, and Jealousy with these comments. He did a great Job scaling up his parents Business. Y’all would do the same if you were in his place. Don’t buy it ? Who give a sh#t

    • @Uber---Octopus_100X
      @Uber---Octopus_100X Год назад +1

      That's the same thing I observed. So much negative energy in the comment section.

    • @boomafoo9
      @boomafoo9 Год назад +1

      I think part of it is the fact this is an advertisement paid for by Canada goose

    • @Zsucio
      @Zsucio 4 месяца назад

      I could see 400-550 for a jacket but 1500 foh

  • @intothebeyond8763
    @intothebeyond8763 Год назад +4

    The year it hit -20F in New York I took out my CG and all I had under it was a T-shirt . That coat kept me so warm .

  • @mmmu09
    @mmmu09 Год назад +14

    High quality materials, and manufacturing in Canada has a cost. Things made in Canada with ethnical labour conditions are going to have a higher cost of goods sold than something made in China. That raises the prices, plus they are seeking to make a profit. I don’t have a lot of items in my closet, but most of my items are thrifted or made in Canada/USA/Europe, which is not cheap. What gets me are companies that charge a premium and are still made in China or in countries with poor labour conditions.

  • @DetroitNinja
    @DetroitNinja Год назад +2

    I bought a Kelowna fleece jacket and its warm and great quality.. I got it on sale for $526.00. Never buy retail.

  • @xyzgta
    @xyzgta Год назад +24

    All the joy Dani gets with leading Canada Goose must be offset by his support for the leafs!! Go Leafs Go!!

    • @thegeneralist7527
      @thegeneralist7527 Год назад +1

      Soon he will go from seasons tickets to owner.....Stanley Cup?

  • @akatheking82
    @akatheking82 Год назад +7

    The brand got huge in Sweden in 2001 - all the "Brats" (spoiled young people) and wannabebrats wore them, did not realise that is was only big in sweden at that time. In posh areas they had "goose parades" in high school. Those were the days...

  • @김모치-z1h
    @김모치-z1h Год назад +17

    Nowadays, everything is an ad. What a great world we're living in

  • @johnames6430
    @johnames6430 Год назад +32

    all they did is jack up the price, it's not any warmer than columbia, North Face, or Patagonia

    • @jasmines.6325
      @jasmines.6325 Год назад +1

      Wrong, they pay for after purchase servicing

    • @Jayl__
      @Jayl__ 8 месяцев назад

      I don't think any of the brands you mentioned are made in Canada with fair working conditions.

  • @thepkism
    @thepkism Год назад +10

    Amazing History! I had no idea. So proud to be Canadian 🇨🇦

    • @isailevilopez5134
      @isailevilopez5134 Год назад +3

      what tribe do you belong to?

    • @thepkism
      @thepkism 11 месяцев назад +1

      @@isailevilopez5134 Canada Métis

  • @paulie4450
    @paulie4450 Год назад +55

    I have alot of respect for Western brands that choose to keep their production in the West.
    And I say this as a non-Western person.
    Ultimately, what has always been a Westerner's biggest strength, is NOT their capital or spending power, but that they are hands on and dont flinch on doing the dirty work on their own.
    Too many Asian factories are trying to make a quick buck with big orders and bigger promises, but the owners themselves rarely do any of the craft. This will always be their undoing. There is no honor in their endeavor, no love for the craft, just purely business. No wonder the working conditions are a second thought.
    This is why the only Asian country to love their craft as owners is Japan, which is why Japanese goods are very bespoke and command alot of markup and respect.

    • @corvoattano4777
      @corvoattano4777 Год назад +5

      As someone from the east you are absolutely right. Here working with your hands is considered something lower classes do. Japan is definately the exception with Japanese hand made craft being sold at even hgiher prices than western made stuff.

    • @StuninRub
      @StuninRub Год назад +5

      You realize Italian manufacturing is Chinese manufacturing right? There is a reason why it was outsourced there. Look it up Made in Italy is a scam.

    • @paulie4450
      @paulie4450 Год назад +2

      @@StuninRub we'll that's sad. When I think of Italian apparels, I'm thinking brick and mortar stores, bespoke tailoring.
      Made In USA suffers from the same problem too btw.
      Mass production = fast fashion, no western fast fashion brand keeps 100% of their production in the west.

  • @oyuyuy
    @oyuyuy Год назад +14

    Lol, I thought they were overpriced $200-$400 jackets but you're telling me they sell for $1500-$2000!? Absolute insanity, they're the most basic looking jackets ever.

    • @Shes.Precious
      @Shes.Precious 11 месяцев назад

      It’s the quality, you won’t feel much cold wearing that.

    • @oyuyuy
      @oyuyuy 11 месяцев назад +3

      @@Shes.Precious Lmao, no, any decent jacket does that. It's all about the sticker.

  • @googlewebsite5953
    @googlewebsite5953 Год назад +50

    Whats crazy is that its cheaper to buy enough shares to attend the share holder meeting than to buy some of their jackets

    • @basedpatriotLT
      @basedpatriotLT Год назад +2

      How many shares you need to attend the meeting?

    • @madse6193
      @madse6193 Год назад +1

      @@basedpatriotLT i think it was 240 or 260 shares

    • @ShengYu1995
      @ShengYu1995 Год назад +8

      you need 250+ shares lol.. which costs about $2,500... all jackets fall below that price

    • @TecraX2
      @TecraX2 10 месяцев назад

      @@ShengYu1995 For a couple of years at least...

  • @ciarankelly4338
    @ciarankelly4338 11 месяцев назад +3

    My wife and son have Canada Goose coats and they are very high quality! Well done for making products in Canada. Merry Xmas from Ireland and walked by your Dublin store last week!

  • @Cab895
    @Cab895 3 месяца назад +2

    Imagine a single person trying to take credit for an entire company. This is some Elon levels of narcissism.

  • @gonfreecss5105
    @gonfreecss5105 5 месяцев назад

    Canada goose bought me loads of euphoric memories back in the late 2021s and early 2022s. I thought the prices for these jackets were outrageous and my gf of 3 months at the time kept on hinting at me that she wanted a parka which cost over a grand, and with the mix of us only going out for a few months and the crazy price, i got something else instead. She texted me and broke up with me the next day. I then went ahead and shorted GOOS, bought put options with a year expiry down the road and held. Made 40-60x my money after scaling out then texted and sent a picture of the profits I made thanking her. Enjoy your jacket.

  • @saraken9718
    @saraken9718 Год назад +9

    Interesting that you cannot buy majority of the coats in Canada,but widely available in US, and they don’t do delivery to Canada. So much being Canadian brand that you can’t buy model that you really like in Canada.

  • @noman266
    @noman266 Год назад +3

    He definitely transformed the brand and made it from functional to fashionable.

  • @DarkDaysNYC
    @DarkDaysNYC Год назад +67

    I love these bootstrapping stories from CNBC, he definitely pulled himself out of obscurity and tirelessly built himself into a titan lol🙄

    • @chrisalarcon17
      @chrisalarcon17 Год назад +53

      Feel like they liked your comment not realizing it was sarcasm

    • @toonnaobi-okoye2949
      @toonnaobi-okoye2949 Год назад +10

      Did CNBC say they will only feature bootstrap stories on this channel? Why don’t you expect them to feature all kinds of business success growth stories?

  • @mrminer1000
    @mrminer1000 Год назад +25

    As a self employed person, in an industry that is famous for short lifespan, I envy him. I am in the same boat as his grandpa, doing all you can to build it from scratch all the mistakes that you learn from. Its been 36 years for me and had I inherited the business I can only imagine.

    • @ClubMusicLive
      @ClubMusicLive Год назад +5

      Can you elaborate a bit more? It sounds like you’re in the clothing manufacturing business but you haven’t been able to innovate a line or found a way for it to take off?

    • @Tyvm-mo3pj
      @Tyvm-mo3pj 10 месяцев назад

      We can help you grow. I grow clothing brands all the time with my marketing agency. Let me know if you would be interested and I can send some things over

  • @ftakenouchi1464
    @ftakenouchi1464 Год назад +31

    Not spending $1500 on a jacket just to get robbed.

    • @Jayl__
      @Jayl__ 8 месяцев назад

      You're not the target consumer then. But don't need to be degrading it by calling it robbery. It is made in Canada and costs are way more expensive than a third world country.

    • @mrcello5399
      @mrcello5399 8 месяцев назад

      @@Jayl__i think he meant actual robbery. Those people would snatch these from you because they know about the value in those jacksts

  • @spdcrzy
    @spdcrzy Год назад +1

    "Keep the planet cold and the people on it warm" is a motto with LAYERS of meaning.

  • @Hello_Haven
    @Hello_Haven Год назад +5

    Negative press regarding declining stock price hits on November 1st, CNBC Make It Video about how the CEO transformed Canada Goose into a Billion-Dollar company drops 10 days later on November 10. I see what you did there! I'm not mad at it. Hats off to the publicist.

  • @Blackandblue200
    @Blackandblue200 Год назад +26

    Make a docu about how Canada Goose treats animals

  • @Amabadam
    @Amabadam Год назад +15

    So cool! Getting my first Canada Goose his Winter as I receive my Canadian Citizenship as well! Couldn’t be more proud! ❤

    • @LynGrengs
      @LynGrengs Год назад

      The most important thing that should be on everyone's mind currently should be to invest in different sources of income that don't depend on the government. Especially with the current economic crisis around the world. This is still a good time to invest in various stocks, Gold, silver, and digital currencies

    • @TonyaDepaola
      @TonyaDepaola Год назад +1

      Can you endorse any?

    • @DionneRabey
      @DionneRabey Год назад

      I have never seen any of STEPHANIE KOPP MEEKS' clients complain of losses, her level of risk management is second to none....I think she's just best suited for what she does

    • @KatrinUriegas
      @KatrinUriegas Год назад

      Thanks for the info. Found her web-site and it's really impressive

    • @RogueCylon
      @RogueCylon Год назад +1

      Not the company you think it is. They do not stand behind their product, and screw the customer on any issue. Support is awful.

  • @Hotspur62
    @Hotspur62 Год назад +9

    My puffer coat maker of choice is a small logo-less, made-in-Japan company and while I personally will not buy Canada Goose gear I hope they stay the course and continue to make their stuff in Canada and not become another Arcteryx (who moved their manufacturing to Asia).

    • @MrMlbfan6
      @MrMlbfan6 Год назад +2

      What brand is the Japan one ?

    • @Hotspur62
      @Hotspur62 Год назад +1

      Rocky Mountain Featherbed

    • @MrMlbfan6
      @MrMlbfan6 Год назад

      @@Hotspur62 yes too much money

    • @kanishkchaturvedi1745
      @kanishkchaturvedi1745 Год назад +1

      Perhaps they're using rocky as an adjective and not a noun@@fibonacho

  • @Uber---Octopus_100X
    @Uber---Octopus_100X Год назад +14

    So many haters and jealous people in the comment section. Did anyone force you to buy the product? What is wrong if someone inherits a business and 10x times it? Are you forced to watch this content?

    • @boomafoo9
      @boomafoo9 Год назад +1

      People can have opinions of the brands being shown on this channel.. yes,
      Canada goose has become luxury brand Vs an outerwear company. This has propelled their profitability.

    • @Uber---Octopus_100X
      @Uber---Octopus_100X Год назад

      @@boomafoo9: You are not forced to buy Canada Goose, are you? You are not forced to watch this video, right? The hate energyyy is too much from folks who have barely nuffin to show.

  • @mikedennington8856
    @mikedennington8856 Год назад +6

    Sales are down a lot and he only has 10% of the company now as he sold out mainly to USA investors who only want profits not quality so prices are up and makes them too expensive for many people.

  • @theneophytejournal
    @theneophytejournal 7 месяцев назад

    "dont make it cheaper make it better" such an underrated bar

  • @JJs_playground
    @JJs_playground Год назад +1

    Glad to see the manufacturing stayed in Canada.

  • @HitRealm
    @HitRealm Год назад +2

    6:22 incorrectly shows logo and name for Bain & Co, a consulting company, instead of Bain Capital investment entity.

  • @burningmanmike
    @burningmanmike 8 месяцев назад

    12.06 per share price today. I own GOOS stock and two parkas. bought the parkas for their warmth, durability, high quality, and style. so happy with parkas, not so much with the stock.

  • @hhustlehumble1
    @hhustlehumble1 11 месяцев назад

    It’s beautiful to see a family business going from humble beginnings, to good, to excellent and successful! All the best to you! Inspiring to watch. Thanks 🙏

  • @Fashionkidofficial
    @Fashionkidofficial 3 месяца назад +1

    They make money in winter time not summer time lol😂
    Other brands selling t-shirt jeans and shirts jackets etc

  • @GeorgesThoughts
    @GeorgesThoughts Год назад

    good for him, he makes a good product that keeps you warm. thats all it needs to be.

  • @ricardonicolia86
    @ricardonicolia86 Год назад +5

    I feel you can buy the same quality jacket or better from Patagonia or Fjallraven

    • @WitnessedOne
      @WitnessedOne Год назад

      Arcteryx was a superior option, they might have gone downhill though

    • @armuk
      @armuk Год назад

      @@WitnessedOne they've gone way downhill in quality since moving their manufacturing to asia some years ago

  • @peterfebbraio250
    @peterfebbraio250 Год назад +8

    I got a Parka 10 years ago, probably good for another few years too!! I was thinking about getting another one soon, but after hearing the new ones don't have fur!! and cost way more now, I think I will look for something different! At 3 times the original price point you definitely want to be getting real fur!

    • @lasseluk7207
      @lasseluk7207 10 месяцев назад +1

      Killing animals for fur wich doesn’t even have a use or function is just unethical and dumb.
      Wearing fur, and being proud of doing so is just disgusting.

    • @prima-madalina
      @prima-madalina 10 месяцев назад +2

      @@lasseluk7207 fur coats are actually very warm… humans have been using animals for food and fur for centuries. It’s natural. Get over it.

  • @JOSEPHCHARLESCOLIN2024
    @JOSEPHCHARLESCOLIN2024 11 месяцев назад +1

    my dollar store jacket says no

  • @pxd291
    @pxd291 11 месяцев назад +3

    The Clickbait was a Girl, The Real Deal is the BALD MAN.

  • @GregHaddfield-dx1he
    @GregHaddfield-dx1he 10 месяцев назад

    This is remarkable
    Canda goose just goes to show
    How much life can go to push you to do what you know you should do

  • @TalesOfTrillions
    @TalesOfTrillions 7 месяцев назад

    The decision to transition away from fur shows a commitment to sustainability and ethics, aligning with the evolving consumer mindset. It's a bold move that sets Canada Goose apart as a brand with a conscience.

  • @LMcBee
    @LMcBee Год назад +2

    Well done Danny!

  • @aliabdelaziz905
    @aliabdelaziz905 11 месяцев назад +1

    Spending 1500 on a nice high quality big jacket is a lot more justified than people who buy a pair of dunks for 1500

  • @MoementumFinance
    @MoementumFinance Год назад

    Great transformation and success business story!

  • @giolag5593
    @giolag5593 7 месяцев назад

    Proof that with good enough marketing you can sell fridges to Eskimos

  • @thebrownguy79
    @thebrownguy79 Год назад +12

    Kudos to him and his great brand!

    • @tioswift3676
      @tioswift3676 Год назад +3

      Are you joking? This is a massive animal abuse conglomerate. How do you people not understand this?

    • @MrMlbfan6
      @MrMlbfan6 Год назад

      @@tioswift3676the fue is better then the synthetic trash you guys are trying to push

  • @KarKar-ps6yj
    @KarKar-ps6yj 9 месяцев назад

    I also owned a bomber jacket, which keeps me warm in sub zero cities like Calgary, Sapporo, Lithuania, etc..... An awesome jacket - value for money

  • @chaikagaz
    @chaikagaz Год назад +1

    $1400 is nothing to a rich person cause they wear average $10K goods and they move onto the next fashion in season. Its luxury for the common ppl

  • @666silva666
    @666silva666 9 месяцев назад +1

    I only buy jackets with fur it’s the best!!!

  • @timtasch1015
    @timtasch1015 Год назад

    the best jackets, I love my CG they are so warm and have great quality

  • @andrewyoonhobai8453
    @andrewyoonhobai8453 Год назад +1

    it's because my canada goose jacket was 600-700$ B.I. (or before inflation) and it lasted 13 years. Which would mean on average for winter jackets per year, only 50-60$ were spent on functional winter jackets minus style.

    • @mychannel99876
      @mychannel99876 Год назад

      Eddie Bauer down jacket, same protection, look and quality for like 1/10 of the price.

    • @JeffSSartor
      @JeffSSartor 11 месяцев назад

      Mine is currently 15 and going dtrong

  • @TheBohodiva
    @TheBohodiva Год назад

    The coat is honestly so warm. It’s a great product.

    • @varunaX
      @varunaX Год назад +1

      it better be for 2k for a jacket

  • @mukgurum
    @mukgurum 9 месяцев назад

    I remember I bought a Canada goose jacket in 2013 for $650. I promised myself that I would wear it for 10 years. Even back then, I was shaking to be spending that much money on a jacket. I justified investing $65 dollars yearly to keep myself warm lol. After 11 years, I am still wearing it! It is a very well made jacket but I just cannot justify to pay $1400 for the same jacket now😭 so this will be my first and last Canada goose jacket.

  • @sarahbrinley7501
    @sarahbrinley7501 Год назад +3

    Don’t make it cheaper, make it better.

  • @rowanwood5397
    @rowanwood5397 Год назад +2

    The story of Canada Goose starts with the store's founder, Sam the Goose.

  • @tracychristian6029
    @tracychristian6029 10 месяцев назад

    Congratulations!

  • @MisterMister5893
    @MisterMister5893 Год назад +1

    I couldn't fathom being a walking advertisement for such a visible brand, to say nothing of plonking down over $1,000 for a jacket. I can find alternatives for 1/10th the price and function just as well. That said, I'm looking at their stock and it's currently just over $10/share. I hope for their growth as I'd like to invest but I think they've hit their peak already. The climate shift isn't going to help in that regard, either. There's only so much celebrities can help a brand.

  • @ronf28
    @ronf28 Год назад +2

    Wonderful product and leadership - but i will say what no one is saying... It has seen it's better years, and I would expect the company stock to trade in the single digits for decades to come. Good job putting Canada on the world though - just like Blackberry

  • @jackiechan8840
    @jackiechan8840 Год назад +3

    He just inherited it lol

  • @theprofessionaldesignertpd
    @theprofessionaldesignertpd Год назад

    Very inspiring!!

  • @666silva666
    @666silva666 9 месяцев назад +1

    I want that Canada goose polar bear trench coat!!!

  • @jason-ub8qz
    @jason-ub8qz 11 месяцев назад

    Your channel is the best I love it thanks

  • @tomedward8652
    @tomedward8652 Год назад +1

    In the UK it is mainly gypsies that wear Canada Goose.

  • @jamesbillingsby8043
    @jamesbillingsby8043 11 месяцев назад

    That patch is great.

  • @thinline8504
    @thinline8504 Год назад

    after 10 years of debating I finally purchased a Canada goose lol...

  • @aithney
    @aithney Год назад +11

    I'm sure it's better business to be in luxury segment instead of functional outwear, and congrats on the successful transition. But man I wish they chose Patagonia way instead of LVMH as inspiration. Now it's just a brand for rich Vancouverites to flex on the rest of us peasants. Good old times I guess.

  • @StacksSats
    @StacksSats Год назад +1

    way back in 2007/2008, Canada Goose only had 3 coats in their lineup, mittens and aviator hat

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 Год назад +1

    Where do they grow the geese?

  • @Sum_Ting_Wong
    @Sum_Ting_Wong Год назад +1

    Funny how shares are at an all time low and now all of a sudden this video pops up and 2 days later there is a 15% surge in the share price. Not planned at all(!)

  • @katherine7177
    @katherine7177 11 месяцев назад

    This guy is very cool and inspiring!

  • @nimaiiikun
    @nimaiiikun Год назад

    very warm jackets. but the only people I see wearing it here are Chinese exchange students and tourists. I think I see Arcteryx more often, which is a Chinese brand, formerly Canadian

  • @angelmatos9143
    @angelmatos9143 Год назад

    Brilliant!

  • @wm6746
    @wm6746 Год назад +39

    awww , its always an amazing story when your parents hand you down an amazing company.. 😂😂😂😂

    • @flyby3079
      @flyby3079 Год назад +3

      Yup just a priviledged rich kid 😂

    • @saulgoodman2018
      @saulgoodman2018 Год назад

      @@flyby3079 How is he privileged. He's keeping the company in the family.

    • @r3dp1ll
      @r3dp1ll Год назад

      @@saulgoodman2018 10% of it

    • @feliciacantu
      @feliciacantu Год назад

      @@saulgoodman2018because to start an apparel company from scratch with cut n sew products is at minimum half a mill. He never could have done it without his dads original company.

    • @flyby3079
      @flyby3079 Год назад +2

      @@saulgoodman2018 because the company was literally handed down to him. He didnt even start thr company so he didnt really do much hustling as someone who’s just starting up a brand new company. He only just evolved it to make more money. If you watch the video, it says his grandfather i believe started the company.

  • @iTzDritte
    @iTzDritte Год назад +3

    Puff piece about puffy jackets 😂

  • @nicolemanja1430
    @nicolemanja1430 11 месяцев назад +1

    This guy is so cool and down to earth. Makes me want to buy their very expensive parka eventhough I only make €2500 a month 😄. No seriously I never bought one because I feel like I do not make enough money to buy these. If I would make at least €4000 a month than I would do it.

  • @distractionb
    @distractionb 10 месяцев назад

    Nice looking sweat-shop

  • @TMHF
    @TMHF Год назад +1

    This dude sounds exactly like the dude who founded Fyre Festival

  • @Official-D.W.
    @Official-D.W. Год назад +3

    Wasn’t Canada goose cancelled for animal cruelty against wolves and ducks a few years ago

    • @aiai-j7i
      @aiai-j7i Год назад

      You clearly did not watch the video..

  • @theefamiliar3497
    @theefamiliar3497 7 месяцев назад

    Creator to his Father for granting him everything he now is

  • @AskMiko
    @AskMiko Год назад +9

    Important for legacy companies to hand over to younger generations who have fresh thinking. So many brands are held back from success with leaders who are old, uninspired, and not inclusive.

  • @irynaomel7920
    @irynaomel7920 Год назад +1

    They pay minimum wage to the sewers.

  • @FirstLast-et3sw
    @FirstLast-et3sw Год назад +6

    Great product and jacket at $450. Same jacket is now 4 times the price. It’s a hard pass.
    Canada Goose sold out.