How I Transformed Canada Goose Into A Billion-Dollar Brand

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  • Опубликовано: 25 авг 2024

Комментарии • 612

  • @JohnSmith-gy8rc
    @JohnSmith-gy8rc 9 месяцев назад +948

    Let's not lose sight of the fact that the company is so successful because they make a fantastic product. I work in the coldest part of the planet and am very happy with their parka - 100%.

    • @smoothness69
      @smoothness69 9 месяцев назад

      ​@CrackShot-3 You didn't test yours in Antarctica so gtfo.

    • @RogueCylon
      @RogueCylon 9 месяцев назад

      Their factories are full of immigrants, paid almost nothing. Terrible business model, useless support. If you have a problem they will string you al9mg for months.

    • @hmann4531
      @hmann4531 9 месяцев назад

      Ya, physically impossible. Try wearing that same jacket in 0 degrees Fahrenheit and we'll see how warm u are.@@CrackShot-3

    • @CMCairo
      @CMCairo 9 месяцев назад

      Enjoy your animal cruelty.

    • @TommyShlong
      @TommyShlong 9 месяцев назад +8

      Would you say that their coats are better than The North Face?
      And if so, does it justify the difference in price?

  • @eugeniomaza8835
    @eugeniomaza8835 9 месяцев назад +800

    Credit to him, he turned $2M revenue into $1.2B, that’s insane.

    • @dand5829
      @dand5829 9 месяцев назад

      Yep. A ton of people will cry that this guy was born with a silver spoon in his mouth and was handed everything. But if you give 1000 people a $2M revenue business, most will go bankrupt and maybe 1 of them will turn it into a billion dollar business. Maybe.

    • @tioswift3676
      @tioswift3676 9 месяцев назад +17

      No credit to him for running a massive animal abuse conglomerate. If you could make millions of dollars selling slaves, would you do it? Same thought process applies. Here

    • @BenNSyder
      @BenNSyder 9 месяцев назад +17

      You know NOTHING! $2M revenue and 1.2B Valuation are way apart. Go back to your Pokemon

    • @houdinihir9549
      @houdinihir9549 9 месяцев назад +5

      Just walk into Nordstrom, and walk out with the Canada Goose Jackets.

    • @ioman1
      @ioman1 9 месяцев назад +10

      Market Cap of $1.2B at one time, revenue around $900 million. Current market cap is about $1B USD

  • @aberf0yle
    @aberf0yle 9 месяцев назад +330

    Awesome story. I lived in Canada since he became CEO in 1997, and I witnessed this brand grow from unknown to a worldwide recognized brand. Soooo many Canada goose jackets in Toronto.

    • @fastestdino2
      @fastestdino2 9 месяцев назад +8

      and the quality took a nosedive.

    • @RogueCylon
      @RogueCylon 9 месяцев назад

      Something smells about this company. They are not a good outfit, and quite nefarious.

    • @lepoldbuttersstotch
      @lepoldbuttersstotch 8 месяцев назад

      It's so played out. Are they even made in Canada any more?

    • @NazriB
      @NazriB 8 месяцев назад

      Lies again? Germany Loose Tesla Car

    • @hhustlehumble1
      @hhustlehumble1 7 месяцев назад

      He became CEO in 2001, he graduated from UofT in 1997… not that it matters .. just saying.

  • @SportNut1
    @SportNut1 8 месяцев назад +162

    Taking a 2.2m rev to 800m is insanely brilliant. I especially love how his parent made him work for his travel fund at the factory while not pressing him to take over. End up he is not spoiled and learned the business from an outsider's perspective

  • @ItsMeHammie
    @ItsMeHammie 9 месяцев назад +378

    Danny's parents are the true winners here. What great parenting

    • @RealSerie26
      @RealSerie26 9 месяцев назад +1

      How so? They specifically told him not to get into this business.

    • @Ravver
      @Ravver 9 месяцев назад +43

      @@RealSerie26 they gave him the choice and didn't force him to do anything so that when he decided to, it was because he wanted to, that's what great parenting is.

    • @adamsosa
      @adamsosa 9 месяцев назад

      @@Ravvernot sure that makes them true winners though

    • @Lucrative_24
      @Lucrative_24 9 месяцев назад +4

      @@RealSerie26Reverse psychology bro. Kids don’t listen to parents.

    • @Chicago48
      @Chicago48 9 месяцев назад +1

      All you need is one good CG winter coat. It's long lasting. You won't need another coat for 10 years.

  • @biglemoncoke4095
    @biglemoncoke4095 9 месяцев назад +217

    This CEO is indeed a business genius, built the brand awareness and value to the fullest during the social media blooming era, able to turn his family business into IPO while maintaining control after liquidize majority share of equity to outside investors. He and his family are financially secured for rest of their lives, no matter whether or not the company can last for the next century.

    • @tioswift3676
      @tioswift3676 9 месяцев назад

      Who gives af. Dude runs a massive animal abuse conglomerate. If you could make millions of dollars selling slaves, would you do it?

    • @privatesale211
      @privatesale211 9 месяцев назад +3

      he didnt maintain control........

    • @biglemoncoke4095
      @biglemoncoke4095 9 месяцев назад

      ​@@privatesale211 You might be right. 6 years after IPO, he stays on as the CEO, He can simply walk away after couple of years as consultant. Obviously majority owner, and broad of directors has the deciding vote.

  • @williamryan528
    @williamryan528 9 месяцев назад +63

    In Ireland, only 15 - 25 year old cocaine dealers, or wannabes, wear Canada Goose. Interesting how brands can take on different meanings in different regions. That being said, there's no doubting it's a fine jacket.

    • @mrgt3201
      @mrgt3201 8 месяцев назад +4

      Pretty much the same in England.

    • @derek24211
      @derek24211 8 месяцев назад +2

      @@mrgt3201same for Canada, ironically 😂

    • @disarchitected
      @disarchitected 8 месяцев назад +3

      In London they wear Montcler

    • @kitagawa2122
      @kitagawa2122 8 месяцев назад

      @@derek24211 where do you live ?? /. ?
      we wear canadagoose cause it's a warm jacket find me a jacket that's just as warm

    • @kennyc3596
      @kennyc3596 7 месяцев назад

      @@derek24211 ya no that's not true

  • @juliajcr
    @juliajcr 9 месяцев назад +24

    ive had one of these since 2007. the same one, not a rip on them! they are the real deal, i wear them with just a tshirt underneath in canadian weather. great product.

  • @juliayk
    @juliayk 8 месяцев назад +69

    Keeping the factories in Canada is such an admirable business decision!

  • @thegeneralist7527
    @thegeneralist7527 9 месяцев назад +42

    What a great guy. The factory floor looks spotless.

  • @ducknwater3016
    @ducknwater3016 9 месяцев назад +10

    live in Scandinavia and I usually just wear a t-shirt with no extra layers while wearing my Canada goose jacket in the winter. Great looking warm jackets :)

  • @BauldyBoys
    @BauldyBoys 9 месяцев назад +18

    Great family story, the whole legacy came together to make this brand possible. That said what Dani did with it is exceptional, he makes it sound easy. Glad to have such a quality brand representing Canada.

  • @dkcmusic
    @dkcmusic 9 месяцев назад +94

    So that’s why the jackets went from $495 to $1695.

    • @houdinihir9549
      @houdinihir9549 9 месяцев назад +5

      Yes cause they are made in Canada, Haaaahaaaaaaa

    • @xpaperxcutx4588
      @xpaperxcutx4588 9 месяцев назад

      @@fibonacholmao

    • @supremeleader9872
      @supremeleader9872 9 месяцев назад +2

      When high school dropouts don't know the concept of inflation..

    • @patfatal
      @patfatal 9 месяцев назад +10

      ​@@supremeleader9872 and then the guy that thinks he's intelligent because he went to college but doesn't know difference between inflation and capitalism. hahaha

    • @DudeItsJag
      @DudeItsJag 9 месяцев назад +1

      I own 3 different Canada goose jackets as I used to live in Northern Canada I bought all of them before the ludicrous price surge in their jackets. I’ll never buy another one that’s for sure. My warmest parka went from $950 to $1450 in just 4 years

  • @peekapeeka6482
    @peekapeeka6482 8 месяцев назад +17

    I think something that makes their brand so special is that it's actually really good quality. A lot of luxury brands look sight of quality once they have that prestige. I own a Canada Goose coat cause it's freezing here and I'm so happy with the quality. The designers behind the jacket definitely understand what it's like living in these conditions

  • @preezypatel
    @preezypatel 9 месяцев назад +17

    I like how even his immigrant family said not to get into the family business

  • @bengt_axle
    @bengt_axle 8 месяцев назад +27

    The irony is that few Canadians living in cold climates actually wear this brand. It is a luxury brand popular with tourists and in export markets. In Montreal and Quebec City there are local brands that compete with it (made in the Chabanel district). Also, with climate change, we now have only a few days where the temperature is lower than -20C. That's another reason why CG has so many other products that are for warmer weather.

    • @newbambi
      @newbambi 8 месяцев назад +3

      one reason is mainly that the only jacket that is truly offering something unique is plainly just too warm for us to wear.
      the key to staying warm in cold weather is 50% being warm enough, 50% being dry, which is why the best technique is to layer up.
      their parka, which they are famous, for is rated for such low temperatures that it's too warm for you to put any kind of drying layer up, which makes this:
      a) 1k$ cold sweaty parka
      b) 1k$ parka you need to wear unzipped
      the rest of their more appropriate jackets are simply overpriced and basically on par with anything else made by more affordable brands who generally have better designs

    • @bengt_axle
      @bengt_axle 8 месяцев назад

      @@newbambi Agreed. Felted wool, which has been around for 100 years or so, is actually very comfortable for going in an out of the métro in Montreal. It breathes so well and stays warm when wet.

    • @asadb1990
      @asadb1990 8 месяцев назад +1

      ​@bengt_axle i just buy wool coats as well. Most are under $50. Im dropping 100s on a designer clothing.

    • @jennifern20000
      @jennifern20000 8 месяцев назад +1

      Same here in Fairbanks Alaska, tourists and the homeless wear the parkas most of the time. Everyone else wears a hoodie and a jacket from Costco even at 40 below

    • @Jayl__
      @Jayl__ 5 месяцев назад

      Wow homeless can afford Canada Goose? In Canada many people where Canada Goose, at least in Toronto where they originated from.

  • @SalimHamdally
    @SalimHamdally 8 месяцев назад +4

    i was gifted a canada goose jacket and it is one of the best jacket i have worn,the material and the warm it kept is unreal!

  • @user-zu2jw5ib6y
    @user-zu2jw5ib6y 9 месяцев назад +17

    Nowadays, everything is an ad. What a great world we're living in

  • @johnames6430
    @johnames6430 9 месяцев назад +32

    all they did is jack up the price, it's not any warmer than columbia, North Face, or Patagonia

    • @jasmines.6325
      @jasmines.6325 9 месяцев назад +1

      Wrong, they pay for after purchase servicing

    • @Jayl__
      @Jayl__ 5 месяцев назад

      I don't think any of the brands you mentioned are made in Canada with fair working conditions.

  • @Weltbummler23
    @Weltbummler23 9 месяцев назад +23

    I remember seeing canada goose for the first time when i visited Venice in 2006 winter. So many tourists had this jacket, you couldnt look around without seeing their logo. By then they already created this cult demand and buzz and it was for sure the winter brand to have for the wealthy. Wild to think he transformed the company from almost nothing to THE luxury winter brand in just 5 years.

  • @akatheking82
    @akatheking82 9 месяцев назад +7

    The brand got huge in Sweden in 2001 - all the "Brats" (spoiled young people) and wannabebrats wore them, did not realise that is was only big in sweden at that time. In posh areas they had "goose parades" in high school. Those were the days...

  • @xyzgta
    @xyzgta 9 месяцев назад +24

    All the joy Dani gets with leading Canada Goose must be offset by his support for the leafs!! Go Leafs Go!!

    • @thegeneralist7527
      @thegeneralist7527 9 месяцев назад +1

      Soon he will go from seasons tickets to owner.....Stanley Cup?

  • @intothebeyond8763
    @intothebeyond8763 9 месяцев назад +4

    The year it hit -20F in New York I took out my CG and all I had under it was a T-shirt . That coat kept me so warm .

  • @vincentwise4389
    @vincentwise4389 9 месяцев назад +67

    I love these bootstrapping stories from CNBC, he definitely pulled himself out of obscurity and tirelessly built himself into a titan lol🙄

    • @chrisalarcon17
      @chrisalarcon17 9 месяцев назад +53

      Feel like they liked your comment not realizing it was sarcasm

    • @toonnaobi-okoye2949
      @toonnaobi-okoye2949 9 месяцев назад +10

      Did CNBC say they will only feature bootstrap stories on this channel? Why don’t you expect them to feature all kinds of business success growth stories?

  • @mrartdeco
    @mrartdeco 9 месяцев назад +26

    Sounds like great parents.
    Teach them to work hard since young.
    Not forcing family business to children.
    Making them work for some money if they want to travel out.
    Listen to ideas and let son takes over when he is just 27.
    Amazing

  • @oyuyuy
    @oyuyuy 8 месяцев назад +13

    Lol, I thought they were overpriced $200-$400 jackets but you're telling me they sell for $1500-$2000!? Absolute insanity, they're the most basic looking jackets ever.

    • @PreciousOracion
      @PreciousOracion 7 месяцев назад

      It’s the quality, you won’t feel much cold wearing that.

    • @oyuyuy
      @oyuyuy 7 месяцев назад +3

      @@PreciousOracion Lmao, no, any decent jacket does that. It's all about the sticker.

  • @saraken9718
    @saraken9718 9 месяцев назад +9

    Interesting that you cannot buy majority of the coats in Canada,but widely available in US, and they don’t do delivery to Canada. So much being Canadian brand that you can’t buy model that you really like in Canada.

  • @gonfreecss5105
    @gonfreecss5105 2 месяца назад

    Canada goose bought me loads of euphoric memories back in the late 2021s and early 2022s. I thought the prices for these jackets were outrageous and my gf of 3 months at the time kept on hinting at me that she wanted a parka which cost over a grand, and with the mix of us only going out for a few months and the crazy price, i got something else instead. She texted me and broke up with me the next day. I then went ahead and shorted GOOS, bought put options with a year expiry down the road and held. Made 40-60x my money after scaling out then texted and sent a picture of the profits I made thanking her. Enjoy your jacket.

  • @thepkism
    @thepkism 8 месяцев назад +10

    Amazing History! I had no idea. So proud to be Canadian 🇨🇦

    • @isailevilopez5134
      @isailevilopez5134 8 месяцев назад +3

      what tribe do you belong to?

    • @thepkism
      @thepkism 8 месяцев назад +1

      @@isailevilopez5134 Canada Métis

  • @googlewebsite5953
    @googlewebsite5953 9 месяцев назад +50

    Whats crazy is that its cheaper to buy enough shares to attend the share holder meeting than to buy some of their jackets

    • @basedpatriotLT
      @basedpatriotLT 9 месяцев назад +2

      How many shares you need to attend the meeting?

    • @madse6193
      @madse6193 8 месяцев назад +1

      @@basedpatriotLT i think it was 240 or 260 shares

    • @ShengYu1995
      @ShengYu1995 8 месяцев назад +8

      you need 250+ shares lol.. which costs about $2,500... all jackets fall below that price

    • @TecraX2
      @TecraX2 7 месяцев назад

      @@ShengYu1995 For a couple of years at least...

  • @ciarankelly4338
    @ciarankelly4338 8 месяцев назад +3

    My wife and son have Canada Goose coats and they are very high quality! Well done for making products in Canada. Merry Xmas from Ireland and walked by your Dublin store last week!

  • @Blackandblue200
    @Blackandblue200 9 месяцев назад +26

    Make a docu about how Canada Goose treats animals

  • @Amabadam
    @Amabadam 9 месяцев назад +15

    So cool! Getting my first Canada Goose his Winter as I receive my Canadian Citizenship as well! Couldn’t be more proud! ❤

    • @LynGrengs
      @LynGrengs 9 месяцев назад

      The most important thing that should be on everyone's mind currently should be to invest in different sources of income that don't depend on the government. Especially with the current economic crisis around the world. This is still a good time to invest in various stocks, Gold, silver, and digital currencies

    • @TonyaDepaola
      @TonyaDepaola 9 месяцев назад +1

      Can you endorse any?

    • @user-rt9eu1fj3f
      @user-rt9eu1fj3f 9 месяцев назад

      I have never seen any of STEPHANIE KOPP MEEKS' clients complain of losses, her level of risk management is second to none....I think she's just best suited for what she does

    • @KatrinUriegas
      @KatrinUriegas 9 месяцев назад

      Thanks for the info. Found her web-site and it's really impressive

    • @RogueCylon
      @RogueCylon 9 месяцев назад +1

      Not the company you think it is. They do not stand behind their product, and screw the customer on any issue. Support is awful.

  • @DetroitNinja
    @DetroitNinja 9 месяцев назад +2

    I bought a Kelowna fleece jacket and its warm and great quality.. I got it on sale for $526.00. Never buy retail.

  • @doneiliragaba1266
    @doneiliragaba1266 9 месяцев назад +10

    A lot Haters, and Jealousy with these comments. He did a great Job scaling up his parents Business. Y’all would do the same if you were in his place. Don’t buy it ? Who give a sh#t

    • @OctopussianJubilee
      @OctopussianJubilee 9 месяцев назад +1

      That's the same thing I observed. So much negative energy in the comment section.

    • @boomafoo9
      @boomafoo9 9 месяцев назад +1

      I think part of it is the fact this is an advertisement paid for by Canada goose

    • @Zsucio
      @Zsucio Месяц назад

      I could see 400-550 for a jacket but 1500 foh

  • @noman266
    @noman266 8 месяцев назад +3

    He definitely transformed the brand and made it from functional to fashionable.

  • @mmmu09
    @mmmu09 9 месяцев назад +14

    High quality materials, and manufacturing in Canada has a cost. Things made in Canada with ethnical labour conditions are going to have a higher cost of goods sold than something made in China. That raises the prices, plus they are seeking to make a profit. I don’t have a lot of items in my closet, but most of my items are thrifted or made in Canada/USA/Europe, which is not cheap. What gets me are companies that charge a premium and are still made in China or in countries with poor labour conditions.

  • @spdcrzy
    @spdcrzy 8 месяцев назад +1

    "Keep the planet cold and the people on it warm" is a motto with LAYERS of meaning.

  • @giolag5593
    @giolag5593 4 месяца назад

    Proof that with good enough marketing you can sell fridges to Eskimos

  • @mrminer1000
    @mrminer1000 9 месяцев назад +25

    As a self employed person, in an industry that is famous for short lifespan, I envy him. I am in the same boat as his grandpa, doing all you can to build it from scratch all the mistakes that you learn from. Its been 36 years for me and had I inherited the business I can only imagine.

    • @ClubMusicLive
      @ClubMusicLive 9 месяцев назад +5

      Can you elaborate a bit more? It sounds like you’re in the clothing manufacturing business but you haven’t been able to innovate a line or found a way for it to take off?

    • @Tyvm-mo3pj
      @Tyvm-mo3pj 6 месяцев назад

      We can help you grow. I grow clothing brands all the time with my marketing agency. Let me know if you would be interested and I can send some things over

  • @Fashionkidofficial
    @Fashionkidofficial 18 дней назад +1

    They make money in winter time not summer time lol😂
    Other brands selling t-shirt jeans and shirts jackets etc

  • @theneophytejournal
    @theneophytejournal 3 месяца назад

    "dont make it cheaper make it better" such an underrated bar

  • @Hello_Haven
    @Hello_Haven 9 месяцев назад +5

    Negative press regarding declining stock price hits on November 1st, CNBC Make It Video about how the CEO transformed Canada Goose into a Billion-Dollar company drops 10 days later on November 10. I see what you did there! I'm not mad at it. Hats off to the publicist.

  • @Hotspur62
    @Hotspur62 9 месяцев назад +9

    My puffer coat maker of choice is a small logo-less, made-in-Japan company and while I personally will not buy Canada Goose gear I hope they stay the course and continue to make their stuff in Canada and not become another Arcteryx (who moved their manufacturing to Asia).

    • @MrMlbfan6
      @MrMlbfan6 9 месяцев назад +2

      What brand is the Japan one ?

    • @Hotspur62
      @Hotspur62 9 месяцев назад +1

      Rocky Mountain Featherbed

    • @MrMlbfan6
      @MrMlbfan6 9 месяцев назад

      @@Hotspur62 yes too much money

    • @kanishkchaturvedi1745
      @kanishkchaturvedi1745 9 месяцев назад +1

      Perhaps they're using rocky as an adjective and not a noun@@fibonacho

  • @ftakenouchi1464
    @ftakenouchi1464 9 месяцев назад +30

    Not spending $1500 on a jacket just to get robbed.

    • @Jayl__
      @Jayl__ 5 месяцев назад

      You're not the target consumer then. But don't need to be degrading it by calling it robbery. It is made in Canada and costs are way more expensive than a third world country.

    • @mrcello5399
      @mrcello5399 4 месяца назад

      @@Jayl__i think he meant actual robbery. Those people would snatch these from you because they know about the value in those jacksts

  • @JOSEPHCHARLESCOLIN2024
    @JOSEPHCHARLESCOLIN2024 7 месяцев назад +1

    my dollar store jacket says no

  • @JJs_playground
    @JJs_playground 9 месяцев назад +1

    Glad to see the manufacturing stayed in Canada.

  • @peterfebbraio250
    @peterfebbraio250 9 месяцев назад +8

    I got a Parka 10 years ago, probably good for another few years too!! I was thinking about getting another one soon, but after hearing the new ones don't have fur!! and cost way more now, I think I will look for something different! At 3 times the original price point you definitely want to be getting real fur!

    • @lasseluk7207
      @lasseluk7207 7 месяцев назад

      Killing animals for fur wich doesn’t even have a use or function is just unethical and dumb.
      Wearing fur, and being proud of doing so is just disgusting.

    • @prima-madalina
      @prima-madalina 6 месяцев назад +2

      @@lasseluk7207 fur coats are actually very warm… humans have been using animals for food and fur for centuries. It’s natural. Get over it.

  • @ricardonicolia86
    @ricardonicolia86 9 месяцев назад +5

    I feel you can buy the same quality jacket or better from Patagonia or Fjallraven

    • @WitnessedOne
      @WitnessedOne 9 месяцев назад

      Arcteryx was a superior option, they might have gone downhill though

    • @armuk
      @armuk 9 месяцев назад

      @@WitnessedOne they've gone way downhill in quality since moving their manufacturing to asia some years ago

  • @hhustlehumble1
    @hhustlehumble1 7 месяцев назад

    It’s beautiful to see a family business going from humble beginnings, to good, to excellent and successful! All the best to you! Inspiring to watch. Thanks 🙏

  • @OctopussianJubilee
    @OctopussianJubilee 9 месяцев назад +13

    So many haters and jealous people in the comment section. Did anyone force you to buy the product? What is wrong if someone inherits a business and 10x times it? Are you forced to watch this content?

    • @boomafoo9
      @boomafoo9 9 месяцев назад +1

      People can have opinions of the brands being shown on this channel.. yes,
      Canada goose has become luxury brand Vs an outerwear company. This has propelled their profitability.

    • @OctopussianJubilee
      @OctopussianJubilee 9 месяцев назад

      @@boomafoo9: You are not forced to buy Canada Goose, are you? You are not forced to watch this video, right? The hate energyyy is too much from folks who have barely nuffin to show.

  • @tomedward8652
    @tomedward8652 8 месяцев назад +1

    In the UK it is mainly gypsies that wear Canada Goose.

  • @Curling_Rack
    @Curling_Rack 9 месяцев назад +1

    way back in 2007/2008, Canada Goose only had 3 coats in their lineup, mittens and aviator hat

  • @mikedennington8856
    @mikedennington8856 9 месяцев назад +6

    Sales are down a lot and he only has 10% of the company now as he sold out mainly to USA investors who only want profits not quality so prices are up and makes them too expensive for many people.

  • @burningmanmike
    @burningmanmike 4 месяца назад

    12.06 per share price today. I own GOOS stock and two parkas. bought the parkas for their warmth, durability, high quality, and style. so happy with parkas, not so much with the stock.

  • @HitRealm
    @HitRealm 9 месяцев назад +2

    6:22 incorrectly shows logo and name for Bain & Co, a consulting company, instead of Bain Capital investment entity.

  • @wm6746
    @wm6746 9 месяцев назад +39

    awww , its always an amazing story when your parents hand you down an amazing company.. 😂😂😂😂

    • @flyby3079
      @flyby3079 9 месяцев назад +3

      Yup just a priviledged rich kid 😂

    • @saulgoodman2018
      @saulgoodman2018 9 месяцев назад

      @@flyby3079 How is he privileged. He's keeping the company in the family.

    • @r3dp1ll
      @r3dp1ll 9 месяцев назад

      @@saulgoodman2018 10% of it

    • @feliciacantu
      @feliciacantu 9 месяцев назад

      @@saulgoodman2018because to start an apparel company from scratch with cut n sew products is at minimum half a mill. He never could have done it without his dads original company.

    • @flyby3079
      @flyby3079 9 месяцев назад +2

      @@saulgoodman2018 because the company was literally handed down to him. He didnt even start thr company so he didnt really do much hustling as someone who’s just starting up a brand new company. He only just evolved it to make more money. If you watch the video, it says his grandfather i believe started the company.

  • @KarKar-ps6yj
    @KarKar-ps6yj 6 месяцев назад

    I also owned a bomber jacket, which keeps me warm in sub zero cities like Calgary, Sapporo, Lithuania, etc..... An awesome jacket - value for money

  • @GregHaddfield-dx1he
    @GregHaddfield-dx1he 6 месяцев назад

    This is remarkable
    Canda goose just goes to show
    How much life can go to push you to do what you know you should do

  • @iTzDritte
    @iTzDritte 9 месяцев назад +3

    Puff piece about puffy jackets 😂

  • @GeorgesThoughts
    @GeorgesThoughts 9 месяцев назад

    good for him, he makes a good product that keeps you warm. thats all it needs to be.

  • @Sum_Ting_Wong
    @Sum_Ting_Wong 9 месяцев назад +1

    Funny how shares are at an all time low and now all of a sudden this video pops up and 2 days later there is a 15% surge in the share price. Not planned at all(!)

  • @aithney
    @aithney 9 месяцев назад +11

    I'm sure it's better business to be in luxury segment instead of functional outwear, and congrats on the successful transition. But man I wish they chose Patagonia way instead of LVMH as inspiration. Now it's just a brand for rich Vancouverites to flex on the rest of us peasants. Good old times I guess.

  • @TheBohodiva
    @TheBohodiva 9 месяцев назад

    The coat is honestly so warm. It’s a great product.

    • @varunaX
      @varunaX 8 месяцев назад +1

      it better be for 2k for a jacket

  • @marcanthony8873
    @marcanthony8873 7 месяцев назад

    I hadn’t heard of Canada Goose until this video 😅

  • @TalesOfTrillions
    @TalesOfTrillions 4 месяца назад

    The decision to transition away from fur shows a commitment to sustainability and ethics, aligning with the evolving consumer mindset. It's a bold move that sets Canada Goose apart as a brand with a conscience.

  • @paulie4450
    @paulie4450 9 месяцев назад +55

    I have alot of respect for Western brands that choose to keep their production in the West.
    And I say this as a non-Western person.
    Ultimately, what has always been a Westerner's biggest strength, is NOT their capital or spending power, but that they are hands on and dont flinch on doing the dirty work on their own.
    Too many Asian factories are trying to make a quick buck with big orders and bigger promises, but the owners themselves rarely do any of the craft. This will always be their undoing. There is no honor in their endeavor, no love for the craft, just purely business. No wonder the working conditions are a second thought.
    This is why the only Asian country to love their craft as owners is Japan, which is why Japanese goods are very bespoke and command alot of markup and respect.

    • @corvoattano4777
      @corvoattano4777 9 месяцев назад +5

      As someone from the east you are absolutely right. Here working with your hands is considered something lower classes do. Japan is definately the exception with Japanese hand made craft being sold at even hgiher prices than western made stuff.

    • @StuninRub
      @StuninRub 9 месяцев назад +5

      You realize Italian manufacturing is Chinese manufacturing right? There is a reason why it was outsourced there. Look it up Made in Italy is a scam.

    • @paulie4450
      @paulie4450 9 месяцев назад +2

      @@StuninRub we'll that's sad. When I think of Italian apparels, I'm thinking brick and mortar stores, bespoke tailoring.
      Made In USA suffers from the same problem too btw.
      Mass production = fast fashion, no western fast fashion brand keeps 100% of their production in the west.

  • @andrewyoonhobai8453
    @andrewyoonhobai8453 8 месяцев назад +1

    it's because my canada goose jacket was 600-700$ B.I. (or before inflation) and it lasted 13 years. Which would mean on average for winter jackets per year, only 50-60$ were spent on functional winter jackets minus style.

    • @mychannel99876
      @mychannel99876 8 месяцев назад

      Eddie Bauer down jacket, same protection, look and quality for like 1/10 of the price.

    • @JeffSSartor
      @JeffSSartor 8 месяцев назад

      Mine is currently 15 and going dtrong

  • @dumplingboy123
    @dumplingboy123 9 месяцев назад

    Canada Goose jackets are great but that long Marlow Parka looks like a comforter.

  • @Official-D.W.
    @Official-D.W. 9 месяцев назад +3

    Wasn’t Canada goose cancelled for animal cruelty against wolves and ducks a few years ago

    • @aiai-j7i
      @aiai-j7i 9 месяцев назад

      You clearly did not watch the video..

  • @chaikagaz
    @chaikagaz 8 месяцев назад +1

    $1400 is nothing to a rich person cause they wear average $10K goods and they move onto the next fashion in season. Its luxury for the common ppl

  • @timtasch1015
    @timtasch1015 9 месяцев назад

    the best jackets, I love my CG they are so warm and have great quality

  • @thebrownguy79
    @thebrownguy79 9 месяцев назад +12

    Kudos to him and his great brand!

    • @tioswift3676
      @tioswift3676 9 месяцев назад +3

      Are you joking? This is a massive animal abuse conglomerate. How do you people not understand this?

    • @MrMlbfan6
      @MrMlbfan6 9 месяцев назад

      @@tioswift3676the fue is better then the synthetic trash you guys are trying to push

  • @jackiechan8840
    @jackiechan8840 8 месяцев назад +2

    He just inherited it lol

  • @TMHF
    @TMHF 8 месяцев назад +1

    This dude sounds exactly like the dude who founded Fyre Festival

  • @666silva666
    @666silva666 6 месяцев назад +1

    I want that Canada goose polar bear trench coat!!!

  • @aliabdelaziz905
    @aliabdelaziz905 8 месяцев назад +1

    Spending 1500 on a nice high quality big jacket is a lot more justified than people who buy a pair of dunks for 1500

  • @karlpark8575
    @karlpark8575 6 месяцев назад

    I found Canada Goose jacket heavier compared to North Face jacket. I think it cost around $1,000 then. I'm happy with my North Face winter jacket. Lighter and much cheaper.

  • @rowanwood5397
    @rowanwood5397 9 месяцев назад +1

    The story of Canada Goose starts with the store's founder, Sam the Goose.

  • @jaclynroth1440
    @jaclynroth1440 9 месяцев назад

    Why do I remember me and friends wearing Canada goose in the 90s. Having one was very cache. But seems like Snow Goose became Canada Goose in the 2000s

  • @ceuser3555
    @ceuser3555 8 месяцев назад +1

    Came here for the thumbnail. Who is she and where is she in the video?

  • @cosmospotto
    @cosmospotto 9 месяцев назад +2

    Love my Canada goose jacket. Keeps me truly warm during the Canadian winter months.
    Love that it is made in Canada 🇨🇦 ❤

    • @RogueCylon
      @RogueCylon 9 месяцев назад

      Just hope you never have an issue. Their customer support is horrendous.

    • @mychannel99876
      @mychannel99876 8 месяцев назад +2

      Eddie Bauer down jacket, same protection, look and quality for like 1/10 of the price.

  • @LMcBee
    @LMcBee 9 месяцев назад +2

    Well done Danny!

  • @nicolemanja1430
    @nicolemanja1430 8 месяцев назад +1

    This guy is so cool and down to earth. Makes me want to buy their very expensive parka eventhough I only make €2500 a month 😄. No seriously I never bought one because I feel like I do not make enough money to buy these. If I would make at least €4000 a month than I would do it.

  • @mukgurum
    @mukgurum 6 месяцев назад

    I remember I bought a Canada goose jacket in 2013 for $650. I promised myself that I would wear it for 10 years. Even back then, I was shaking to be spending that much money on a jacket. I justified investing $65 dollars yearly to keep myself warm lol. After 11 years, I am still wearing it! It is a very well made jacket but I just cannot justify to pay $1400 for the same jacket now😭 so this will be my first and last Canada goose jacket.

  • @MoementumFinance
    @MoementumFinance 8 месяцев назад

    Great transformation and success business story!

  • @xjr1618x
    @xjr1618x 7 месяцев назад

    I got one and I just look at it. Afraid to take it out in the city. Hope I won’t get mugged at the ski slopes 😂😂😂😂

  • @666silva666
    @666silva666 6 месяцев назад +1

    I only buy jackets with fur it’s the best!!!

  • @cjusino85
    @cjusino85 9 месяцев назад +11

    I never ever heard of this company until this video. I always wore North Face and feel like that brand is the best for winter gear.

    • @AlexSquared
      @AlexSquared 9 месяцев назад +10

      lmaooo Comparing north face to Canada Goose - you're really showing your ignorance

    • @WitnessedOne
      @WitnessedOne 9 месяцев назад +6

      @@AlexSquared what are you comparing between the two? for function the jackets are basically the same

    • @vvvwwwvvv
      @vvvwwwvvv 9 месяцев назад

      @@WitnessedOne I used to thought TNF kept me warm in the winter until I got a CG. CG has different TEI levels, 5 being the warmest. I can go out in 20f degree with a CG TEI4 jacket and a t-shirt underneath. CG is good at keeping you warm, but I don't really think they are great for activewear.

    • @poleonpoleon706
      @poleonpoleon706 9 месяцев назад

      ​@@WitnessedOneexactly, it's the same stuff branded differently

    • @Amabadam
      @Amabadam 9 месяцев назад

      They are…. They even have jackets that will keep you warm at -30 Celsius or lower

  • @danielszeto1873
    @danielszeto1873 7 месяцев назад

    He wears two watches...looks like a smart watch on right wrist and a very expensive AP Royal Oak on left wrist 🙂!!

  • @nimaiiikun
    @nimaiiikun 9 месяцев назад

    very warm jackets. but the only people I see wearing it here are Chinese exchange students and tourists. I think I see Arcteryx more often, which is a Chinese brand, formerly Canadian

  • @sarahbrinley7501
    @sarahbrinley7501 9 месяцев назад +3

    Don’t make it cheaper, make it better.

  • @MisterMister5893
    @MisterMister5893 8 месяцев назад +1

    I couldn't fathom being a walking advertisement for such a visible brand, to say nothing of plonking down over $1,000 for a jacket. I can find alternatives for 1/10th the price and function just as well. That said, I'm looking at their stock and it's currently just over $10/share. I hope for their growth as I'd like to invest but I think they've hit their peak already. The climate shift isn't going to help in that regard, either. There's only so much celebrities can help a brand.

  • @user-wm9qx4km1i
    @user-wm9qx4km1i 4 месяца назад +3

    No explanation of how he built the brand, literally just an ad.

  • @saulgoodman2018
    @saulgoodman2018 9 месяцев назад +25

    There are jackets that you can get for $100 that is just as warm and just as good.

    • @bryanparaiso
      @bryanparaiso 9 месяцев назад +2

      Curiously want to know which jacket.

    • @saulgoodman2018
      @saulgoodman2018 9 месяцев назад +1

      @@bryanparaiso Lots of companies.

    • @ais89x
      @ais89x 9 месяцев назад

      Columbia is one@@bryanparaiso

    • @wronggg
      @wronggg 9 месяцев назад

      @@saulgoodman2018 Prove it.

    • @saulgoodman2018
      @saulgoodman2018 9 месяцев назад

      @@wronggg Go and shop aroung yourself.

  • @thinline8504
    @thinline8504 9 месяцев назад

    after 10 years of debating I finally purchased a Canada goose lol...

  • @jamesbillingsby8043
    @jamesbillingsby8043 8 месяцев назад

    That patch is great.

  • @lakorai2
    @lakorai2 8 месяцев назад

    The funny thing is Canada Goose jacketa are duck down.
    You are being taken for a sucker if you buy them.

  • @lifestoughgame
    @lifestoughgame 9 месяцев назад

    When you send your overstock of jackets to an incinerator to keep the prices high.

  • @shakksaikia7643
    @shakksaikia7643 9 месяцев назад +2

    Good time to make this one as the shares are tanking right now 🥵😆