How I Built Mike's Hot Honey Into A $40 Million-A-Year Business

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  • Опубликовано: 22 янв 2025

Комментарии • 335

  • @pauljones9150
    @pauljones9150 Год назад +495

    I love how excited he gets about the hot honey.
    It's the people who make businesses and America amazing.

    • @daft5k658
      @daft5k658 Год назад

      which books do you recommend?
      @mooreben3295

    • @toledo6036
      @toledo6036 Год назад +8

      imagine falling for this scam

    • @inksplosiongames
      @inksplosiongames Год назад +2

      @@toledo6036 wait, so it wasn't three real people having a riveting random conversation?

    • @SandStormXII
      @SandStormXII Год назад +2

      I need two try the honey

  • @DGOS2012
    @DGOS2012 Год назад +495

    Someone gifted my household a bottle for the holidays and we haven’t looked back. Honestly I had no clue it was originally made for pizza! We drizzle it on roasted chickpeas

    • @chadbailey7038
      @chadbailey7038 Год назад +23

      Tastes great on Vanilla Ice cream and candied pecans! That’s how Paulie Gee’s in BK also serves it, for desert!

    • @co8539
      @co8539 Год назад +4

      It’s is Incredible on pep pizza

    • @obinneji
      @obinneji Год назад

      @@chadbailey7038 HOW HAVE i NOT TRIED THIS??

    • @GaryKing564
      @GaryKing564 Год назад +2

      Honestly, it is good on some fried chicken and fish2

    • @yeah700
      @yeah700 7 месяцев назад

      @@chadbailey7038 On ice cream sounds so good, I never thought of that

  • @pitchforkmechanic7797
    @pitchforkmechanic7797 Год назад +13

    I just used Mike’s on dinner tonight. I smoked a pork shoulder, then added Mike’s and butter when I wrapped the shoulder in aluminum foil. Even my 6,5, and 2 year olds loved it.

  • @blondeofthedead
    @blondeofthedead Год назад +30

    I first tried this in one of my Hello Fresh meals. It was drizzled on these lemon ricotta flatbreads with roasted Brussels sprouts. I was instantly hooked. I put it on everything now but definitely love it on a thin crust pepperoni pizza. Love Mike’s Hot Honey! ❤

  • @GratitudeGriot
    @GratitudeGriot Год назад +67

    my first taste of Mike's Hot Honey was a squeeze packet included with my pizza delivery. I've been hooked ever since!! excellent business model and tasty product!!

    • @bsp5689
      @bsp5689 8 месяцев назад

      Same here 😉

  • @Reylas
    @Reylas Год назад +51

    The neon sign is a genius idea. Why are breweries the only one doing that. Good job 👏

    • @andrewm6788
      @andrewm6788 9 месяцев назад

      cause only bars or bar style restaurants have the aesthetic for neon signs

  • @bradybisgard
    @bradybisgard Год назад +14

    That neon sign strategy is really smart and innovative.
    It’s so simple. As he says beers do it why can’t others.

  • @BradMyers-e8e
    @BradMyers-e8e 8 месяцев назад +5

    I make orange chicken from scratch at home, and replaced the sugar with Mike's Extra Hot and was the most delicious version I've had. Thanks Mike.

    • @TonyMarselle
      @TonyMarselle 2 месяца назад

      That sounds good. First application for this thatbhas gotten me excited.

  • @roserose8283
    @roserose8283 Год назад +24

    Mile ‘s Hot honey - good on waffles - tomato pasta sauce - oatmeal - peaches - mayo - other salad dressings - ham - sautéed veggies - cheese omelette with Brie . . .and still experimenting. Adding it doesn’t necessarily make anything sweet. Just a small amount often just rounds out, or mellows a flavor and adds a little kick. Just the right amount of heat for me.

    • @davidperry4013
      @davidperry4013 5 месяцев назад +1

      Or if you want to enjoy hot tea with a spicy kick just add hot honey instead of regular honey.

  • @krishydv
    @krishydv Год назад +75

    Really impressive and inspiring story a decade worth of hard work and perfecting the recipe.

  • @donerecooper
    @donerecooper Год назад +35

    Absolutely loved this episode. I'll definitely just subscribed to the channel. It's super inspiring seeing someone believe in their product wholeheartedly before anyone else does. Having the will to push through adversity isn't for the weak but the Founder Mike did. Kudos mate!

  • @keithcollins3284
    @keithcollins3284 Год назад +17

    Love Mike and Matt! Gave me an opportunity to help them early on - so you guys killed it!

  • @tonpul321
    @tonpul321 Год назад +6

    This dude is so chill

  • @EdwardIlyasov-so8wc
    @EdwardIlyasov-so8wc Год назад +18

    Crazy story! I also decided to open my pickle business when hiking in a canyon (in peru). Glad to see things are going great! I’m sure we’ll meet soon mike!

  • @AJ-xc4nm
    @AJ-xc4nm Год назад +8

    I hope that in the future hot honey is as much as a staple to have on the table at pizza places as red pepper flakes and parmesan.

  • @mariewitzke9689
    @mariewitzke9689 Год назад +5

    Made sirracha honey chicken stir fry recently with Mike’s hot honey.. the possibilities are truly endless!

  • @Chase_77
    @Chase_77 Год назад +33

    Been put hot sauce and honey on my chicken since I was a kid he turned it into a business 🤦🏾‍♂️

    • @berrex5152
      @berrex5152 Год назад +5

      right? lol also if your pizza is only good with sauce on it, good luck to that business

    • @WhenInDarknessSeekTheLight
      @WhenInDarknessSeekTheLight 9 месяцев назад +3

      ​@@berrex5152All Pizza has tomato sauce so your wrong af.

    • @dankk_edibles
      @dankk_edibles 7 месяцев назад

      ​@@berrex5152honey isn't sauce 😂

    • @xkancho
      @xkancho 5 месяцев назад

      ​@@dankk_edibles it's a condiment

    • @dankk_edibles
      @dankk_edibles 5 месяцев назад +1

      @xdaisho but its not a sauce...sugar and salt are also condiments...would they be considered sauces? My point

  • @michaeltudda5174
    @michaeltudda5174 5 месяцев назад +1

    can't lie I'm a huge fan. The bar I work part time at, we put it on a coconut gelato and its fire. We also drizzle it over summer peaches and burrata, absolute goat of a snack

  • @peterryseck
    @peterryseck 4 месяца назад +1

    I love this type of stuff. Not some AI startup just to get money. This is a real business with a measurable impact

  • @chawnski
    @chawnski Год назад +3

    Saw this and immediately went to get hot honey & a pepperoni pizza. Life changed forever!

  • @andrewleonardi3351
    @andrewleonardi3351 Год назад +1

    i lived close to greenpoint for years around then and the hellboy was my fav pizza by a landslide (even with a 2+ hour wait.) I had absolutely no idea mikes hot started at paulie gee's!

  • @SirD1
    @SirD1 Год назад +7

    Beautiful story. I will definitely be buying this. All the best Mike!

  • @burton4snowboarding
    @burton4snowboarding Год назад +3

    Just bought my first bottle tonight! Can’t wait to try it out!

  • @mikeylikey710
    @mikeylikey710 Год назад +4

    Interesting as you find it in the discount sections of walmarts

  • @davidcattin7006
    @davidcattin7006 Год назад

    Nice to hear your story! I've been a fan for several years and have turned on all my friends to it. Best regards from Indiana!

  • @nl8345
    @nl8345 Год назад +2

    Ohhhh, a STRONG core product. Damn, I think he's got this thing figured out.

  • @amado7760
    @amado7760 Год назад +2

    Congratulations on the success of your business, Happy for you :)

  • @cblueism
    @cblueism Год назад +2

    The UTZ w/hot honey is amazing.

  • @RexPatricius
    @RexPatricius Год назад +2

    I still remember the first time I saw Mike's hot honey in the store, never looked back. A must have in the pantry.

  • @Antonin1738
    @Antonin1738 Год назад +12

    I've hot honey with chilis before Mike's hot honey, I was wondering why no one commercialized it.
    Some farmer markets have chili infused honey too, like decades ago

    • @newthrash1221
      @newthrash1221 6 месяцев назад +2

      Yeah, it's definitely not new. He just had the foresight and money to introduce it to the market.

  • @vrooooooooooooooooooom
    @vrooooooooooooooooooom Год назад +1

    This guy is super impressive. Very inspirational.

  • @victorschlatter3357
    @victorschlatter3357 Год назад +1

    They have a Pauline Gee’s in Columbus and the first time I had hot honey it rocked my world, great product

  • @KA-eu9sy
    @KA-eu9sy Год назад +1

    I love it.
    Bought it at Pizza Nova in Canada.
    Yummy!

  • @melissaandreag
    @melissaandreag Год назад

    We met him back in 2017 at the Bryant Park Winter Village. Cool guy!

  • @2choosewisely2
    @2choosewisely2 2 месяца назад

    where did you learn that? on television? what program?

  • @thepassionfruitdiariessuzi6978
    @thepassionfruitdiariessuzi6978 Год назад +12

    Brazilians make very different but incredible pizza, I’m sure another trip to Brazil will inspire him again

  • @ComfyDadShoes
    @ComfyDadShoes Год назад

    We put Catalina on our pizza where I live. The sweet and savory combo works really well.

  • @Designguidetv
    @Designguidetv Год назад

    so nice to see well executed non-toxic marketing

  • @RalphBarbagallo
    @RalphBarbagallo Год назад +1

    That extra hot version is wild. Mike must have been guzzling milk while developing that one.

  • @ibanezrg7421
    @ibanezrg7421 4 месяца назад

    Really didn’t love it on pizza, but I rarely deviate from a standard tavern style pie. It’s very good on so many other foods though! Cool business!

  • @RedwihteGame
    @RedwihteGame Год назад

    Hot honey
    What an AMAZING idea and product! Dang it, this thing can be used in any freakin dish! From sweet pancakes to savory cocktails!!!!

  • @infini.tesimo
    @infini.tesimo Год назад

    Seems like a novelty item worthy picking up if I remember this at HEB.

  • @ChristopherJohnsonIsAwesome
    @ChristopherJohnsonIsAwesome Год назад

    You know he's right. I'd just heard of it earlier this year when I started ordering pizza from Macy's in Buffalo, NY, and they had the big neon sign.

  • @Sitka_Blacktail_Hunter
    @Sitka_Blacktail_Hunter 10 месяцев назад

    This on top of some
    Smoked baby back ribs is the BOMB . Never tried it on pizza though. I’m gonna give it a shot now.

  • @downey416Toronto
    @downey416Toronto Год назад

    great content love from Toronto

  • @LaurenOrion
    @LaurenOrion Год назад +6

    He truly needs to take this international, I always take it with me back to Europe and the need is growing!

  • @potatomatop9326
    @potatomatop9326 Год назад +1

    $40 million pizza topping... Bro, that topping better turn me to a Superman.

  • @thefreakgamerp
    @thefreakgamerp 9 месяцев назад

    now im very intrested in how they make it or if they have outsourced it to others.

  • @mosestekper7659
    @mosestekper7659 Год назад

    I love this. Been inspired

  • @dannymartial7997
    @dannymartial7997 Год назад +1

    I'm surprised that pizza is the main suggested usage, because I've enjoyed hot honey for years before Mike's became famous, and the application was always fried chicken, not pizza.

  • @UndoingRuin08
    @UndoingRuin08 11 месяцев назад

    Brilliant, well done Mike.

  • @otea-app
    @otea-app Год назад

    Never heard of “condiment man” as a profession haha but love it!

  • @userbosco
    @userbosco Год назад

    What a great story! Adding vinegar, genius!

  • @dubble.
    @dubble. Год назад

    He mentions you should focus on a single thing and that's true. initially, you should focus on a single thing. But as time passes you should diversify to decrease risk. Like "Oh no, the honey producers are striking due to xyz issues" or "Honey producers are increasing prices too much" etc.

  • @Jekkin
    @Jekkin 2 месяца назад

    4:17 is that...the Roku city, censored?

  • @Stakbundles18125
    @Stakbundles18125 11 месяцев назад +1

    Literally pleasantly surprised how good this condiment is! Especially on pizza. This weekend I used it on coconut shrimp mixed with mango chutney my goodness the seasoning was incredible!

  • @MrColeBeans
    @MrColeBeans 9 месяцев назад

    CNBC make it really popped off in 2023, Olipop, Smart Sweets, Insomnia Cookies, Mike’s Hot 🔥 it is incredible how I have tried so many of these products and love them all. It’s a change of pace from the mainstream narrative of doom and gloom recession, etc . To see so many stories of successful entrepreneurs it proves the American dream is alive or at the very least that there is a strong economic force pushing this country forward. America the beautiful people 🇺🇸

  • @nataneyalala8424
    @nataneyalala8424 Год назад +8

    I tasted hot honey on pizza… it is life changing 👌🏼 want to taste this particular hot honey though 🤩 branding is on point I must admit

    • @SirD1
      @SirD1 Год назад +1

      Branding caught my eyes immediately.

  • @nonyadamnbusiness2301
    @nonyadamnbusiness2301 Год назад

    to be honest when i first found mikes hot honey i was so stoked about it and after i tasted it it just cemented it in my brain even more i wont eat pizza now without it

  • @petejuggling
    @petejuggling Год назад +9

    A few years ago it was trendy to “save the bees” and boycott honey. Now hot honey seems like all the rage.

  • @failadin1
    @failadin1 Год назад +4

    Had the pleasure of trying Mikes hot honey at Paulie Gees before it exploded... Best pizza i ever had. I literally went back home and was telling everyone i know they had to try pepperoni pizza with some hot honey on it.

  • @morten2808
    @morten2808 Год назад

    Sour cream with garlic taste is super popular in Scandinavia on pizza

  • @professorbland
    @professorbland Год назад +1

    what blows my mind is that people already have honey and hot sauce, but buy this instead. Marketing is the secret.

    • @dankk_edibles
      @dankk_edibles 9 месяцев назад

      Try infusing hot sauce and honey...tastes nothing like this brands honey

  • @lynnsydnor1306
    @lynnsydnor1306 Год назад +3

    Tried this at a friend's house but on wings & I was hooked! Just got a bottle today! About to cook dinner now. For wings though. Will have to try on pizza another time.

  • @EJonLam
    @EJonLam Год назад +1

    One of my favorite condiments!

  • @max_panavo
    @max_panavo Год назад +1

    Wow. I'm very proud that this idea started in my country. Let's go Brazil 🇧🇷🇺🇸

  • @TheCOOLEYDOG
    @TheCOOLEYDOG 9 месяцев назад +5

    worth 40 million in equity valuation or generates 40 million gross income? either way, im adding honey to my shopping cart right now.

  • @mimianti-stush231
    @mimianti-stush231 Год назад

    My staple condiment on & Pizza. I save my extra Mike's Hot Honey cups...heading Amazon!

  • @RedwihteGame
    @RedwihteGame Год назад

    Another good condiment?
    Pesto Mayo
    It goes amazingly well with Burgers, white-base pizza, Pasta, Lasagna and All-Things-Fried!

    • @RedwihteGame
      @RedwihteGame Год назад

      Another great one is...
      BBQ Mayo!

  • @yellowman617
    @yellowman617 Год назад

    ive been mixing honey and hot sauce for years but that's me, that show ive been doin it

  • @pjbiggleswerth8903
    @pjbiggleswerth8903 8 месяцев назад

    9:44 didn't the ppl in the pizzeria create that category? You're taking credit now?? Lol. I'm gonna create hot honey too now.

  • @teamjenko5219
    @teamjenko5219 Год назад

    First heard of hot honey in manchester at a brilliant pizza and tequila place, it was awesome

  • @hello_world_104
    @hello_world_104 Год назад +5

    Hey ive gone thru 2 of these pretty good but i just got the danny trejo or whatever one and its hotter which is better tho ive not tried the extra hots mikes. Regular hot isnt that noticeble to me

    • @gfbmusic
      @gfbmusic Год назад +1

      Danny Trejo knows spice.

  • @devanman7920
    @devanman7920 6 месяцев назад

    Its one of those things that once you try it, its such a obvious thing and you're kicking yourself you didn't think of it.

  • @tylermccourt5723
    @tylermccourt5723 6 месяцев назад

    Its SOOOOOOOOOOOOOOOOOOO good. I put it on EVERYTHING!!! lol

  • @MINORTHINGS99
    @MINORTHINGS99 Год назад +8

    Don't forget Omelets.. 😋

  • @buckingnutz09
    @buckingnutz09 Год назад

    Tried the Hellboy at Paulie Gee's once and I've been a MHH stan since

  • @aanntthhoonnyy
    @aanntthhoonnyy 6 месяцев назад

    Never heard of it. I’ll try some

  • @BoolXor
    @BoolXor Год назад +1

    I like Honey flavored things but I just did not like when I made my own hot honey and tried it on a pizza. I recognize that in South Korea its a common condiment for Pizza to dip it in a little honey but I just don't like the taste that much. I haven't been able to get a bottle of this and its possible this recipe is a lot better than what I made at home.

  • @Fenixx117
    @Fenixx117 Год назад

    I've never even heard of them so it's still an isolated American thing in just a few regions.
    Siracha and Frank's is still the main ones here

  • @jchastain789
    @jchastain789 Год назад

    It's crazy we been making a sauce similar to this in the restaurant for decades. Dam

  • @Jadedpothos
    @Jadedpothos Месяц назад

    Hot honey is my favorite pizza topping ever

  • @GarethPW
    @GarethPW Год назад

    Bring it to the UK!

  • @quadroink
    @quadroink 6 месяцев назад

    I already prove a condiment like that with mozarela and pepperoni to be true I cook it, and man… it’s different or parma and cheese Brie too it’s fun do pizza.

  • @crusade6918
    @crusade6918 Год назад +1

    honey on pizza... why yes i will have hersheys on my steak.

  • @startingsmallmedia
    @startingsmallmedia Год назад

    Is that at Pauline G’s?

  • @SC3designs
    @SC3designs 8 месяцев назад

    I gotta try this now.

  • @jeffreygeorge219
    @jeffreygeorge219 8 месяцев назад

    Put it on pulled pork sandwiches and tortilla chips..Mind blowing

  • @joelp5093
    @joelp5093 Год назад

    Not a fan of the product but it's an awesome story and I like the enthusiasm

  • @GoodAtHeart
    @GoodAtHeart Год назад

    The next thing that would elevate them is getting into fast food for chicken. Put them with popeyes or chic fil A and I guarantee they'd grow a ton again.

  • @liamsheedy4688
    @liamsheedy4688 6 месяцев назад

    Its actually pretty good

  • @rachelgrosse1673
    @rachelgrosse1673 Год назад

    They should partner with beau jo’s in Colorado! They already have the pizza and honey combo but not hot honey. That would be great!

  • @CroakerX
    @CroakerX Год назад +1

    it's good but every restaurant that has it uses way too much and the sweet honey flavor dominates the pizza. Use with caution please!

  • @glass1258
    @glass1258 Год назад +4

    I’m gonna have to try it

    • @Hotsauceonmy
      @Hotsauceonmy Год назад +2

      Just mix some honey and hot sauce, drizzle on pizza

  • @DefensisIndus
    @DefensisIndus Год назад +1

    I keep telling people that USA eats spicy 😂 but no one believes me. Especially when it's sweet and spicy like barbecue 😋

  • @lonahora
    @lonahora Год назад

    Just made myself malawach with honey and checked RUclips while I eat and this video pops up...

  • @ZadieBear
    @ZadieBear Год назад +2

    I order some from Amazon tonight!

  • @Darci3333
    @Darci3333 Год назад

    Love Mikes Hot Honey on fried chicken❤❤❤

  • @XxBlindoutxX
    @XxBlindoutxX Год назад

    Thank for sharing

  • @OhBuddhaRyan
    @OhBuddhaRyan Год назад +2

    Honemade is way better. Made hot honey for years now. You only need a little bit if the ingredients are all good quality.