How Danny Meyer Built Shake Shack
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- Опубликовано: 19 мар 2021
- It's hard to think of a bigger restaurant success story over the last decade than Shake Shack. The high-end burger chain began as a hot dog cart in 2001 in New York City's Madison Square Park by famed restaurateur Danny Meyer. The menu was handwritten written by Meyer on a single sheet of paper in about 10 minutes and is about 85 percent the same today. But there’s so much more to this story. Like for three years after 9/11 that hot dog cart paid the bills at the crown jewel of Meyer’s restaurant empire, Eleven Madison Park. Or how he wasted over a million developing a line of French fries only to throw them away out of pure pride. If Danny Meyer is the heart and soul of Shake Shack, its longtime CEO Randy Garutti is the engine that powers it. Here’s how they built Shake Shack.
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How Danny Meyer Built Shake Shack
So everyone's just going to ignore the fact that this dude ate Shake Shack EVERY DAY
Yeah CNBC is paying him well
These are the kind of millennials boomers talk about
many of us eat shake shack everyday for lunch in nyc
True American hero
Yeah how did he afford that. Dude must make bank 🏦 for a double cheeseburger 🍔 cheese fries 🍟 in a coke 🥤 $27 in that’s one cheeseburger one freaking cheeseburger 🍔 but ain’t gonna lie there bomb 💣 tho 🤤🤤🤤🤤🤤🤤
The miracle here is this dude being alive after eating Shake Shack everyday.
and consider that he is is no way fat & conventionally neat looking, stil
No way he is eating it everyday or at all
You guys do know about caloric intake right?
Think he meant it as a figure of speech or his cholesterol is off the rails.
Alive? The miracle is not going bankrupt.
Inspiring. Just goes to show what you can achieve if you start with nothing but an idea, and a willingness to work hard and have family/friends who will lend you $25m.
A true, heart-warming, artery-clogging story of riches to mega-riches.
Don’t forget the fact that he was instantly hired after school (due to a family friend). And he finagled a 40k a year lease IN NYC (from another friend of his)🤦♂️
@@MrBLAA Just incredible. It's a wonder they managed to survive at all, against such adversity.
This courageous entreprenuer managed to make it against all odds - with just a little help from his friends.
it's not what you know, it's who you know
This deserves many, many more likes.
It helps that He “scraped together” $700,000...you can do it too, just look under your couch cushions bro
Hats off to the owner and CEO! During Pandemic they embraced Food delivery with an open heart and Being an UBEREATS delivery driver I loved their stores. Got great tips and their food was always ready! While other restaurants show attitude, hate delivery drivers etc!
he is lucky, sadly not everyone has family members willing to lend you money to start a business, many of us have toxic family members who like to break you the moment you try to do something to improve yourself, but none the less his story is inspiring, and its also show you that you don't have to immediately go out of your way to rush and expand your restaurant, you can grow your business at your own pace.
It's an honor to have worked on Shake Shack being a pioneer crew on The 1st Kuwait location. I can still remember rubbing elbows with Danny Meyer and Randy Garutti 10 years ago 😎🤘🏼.
I absolutely love Shake Shack. They had unimaginable luck and help! I’m glad it worked out.
700,000 in 1985 from saving, mom, aunt and uncle! Money makes 💰.
Exactly 💯
This needs more likes 😂
People under-estimate how vital his mom, aunt and uncle were in his whole come up.
Shake Shack is owned by the Banks. Meyer is just a frontman with a made-up story.
@@jacobfield4848 this ain’t Russia
When I was in business school years ago, the only thing I remember any of the professors mention of value was "people think thin, but they eat fat" He was right. For many years, the big burger chain restaurants (McDonald's and others) have been trying to come up with more "healthy" and leaner versions of their meals. And all it did was make their food taste bad (especially their french fries). If I want to eat healthy I would NEVER go to a fast food chain restaurant. And when I am not looking to eat a healthy meal, but I want the food to taste as good as possible, I would go to a place like Shake Shack. Which is exactly what places like Shake Shack,Steak N Shake, In-N-Out Burger are captilizing on. Most of the other business professors just focused on text book learning, and also talking about past history in business, a lot of their 'advice' had no relevance to current/future business cycles.
I wish I had the kind of friends and family I could raise $25M from.
Yeah i feel a lot of Danny meyers success has to do with having the right network and his dad being probably a rich businessman
If you can build a successful business, people want a piece of it.
that is probably like the 2nd or 3rd round of investment from venture capitalist firms.....by then the business has to be quite successful more than 10 outlets and making tons of revenues and showing its growing rapidly.....
he started the business with 250k initial capital and a food cart remember?
@@jont2576 Wow, only $250k? Poor guy.
he's jewishhh
9:56 The leader’s whole job is to make it fun to come to work. Understanding that work can be really hard because you’re solving problems all day - you want someone who, if you put in the lead - will cause really good, talented people to be excited to be on the team.
Met Danny a few years back at a BBQ festival in Madison Square Park. Genuinely one of the nicest and most humble dude’s that I have met
Was given 700k by his family in the 1980s to pursue his dreams and business ventures. That’s nearly 2 million dollars in 2021.
Privileged.
yeah and he turned it into a multi billion dollar company bozo
He took time to do that se how old he is now !!!
So if he got it from a non family member, would that make him less privileged? Go sit down somewhere.
Imagine Shake Shack with In N Out prices 😍
Which is exactly why In-N-Out is superior. Same quality of food at half the price. They're constantly compared to each other yet you can get a burger at In-N-Out for under $3.
@@chaff5 not the same quality. Shake shacks quality is by far better
@@chaff5 what burger you getting at in and out for under $3 bro wtf
@@remsrhythm9408 The basic In-N-Out burger is $2.60, bro.
Their shakes AND burgers, both are amazing. That's what make them different.
When you get a chance try Culver's. They're super midwest but branching out.
@@justicejoycetv we have 2 in Jacksonville that opened not too long ago. Their ice cream is like crack😂😂
@@SymonnePat two Culver's?
There’s nothing special about either. I’m yet to have a reallllly good burger at a large Nation wide restaurant.
@@a.sydney5036 well I mentioned Culver's for their custard. It's something I can't have due to allergens and was super shocked Shake Shack didn't openly list it's not a milkshake, in the store, when it's custard.
14:25 WHY DID YOU MAKE IT SOUND LIKE A HORROR MOVIE ALL OF A SUDDEN, im dead, the echo, the music, the zoom 🤣
Restaurant founder stories feel much more vibrant and enjoyable to hear.
They're really better than tech founder stories
It requires money to make money. this is the best secret I have ever discovered we don't make money, we EARn and MULTIPLY money
Investing in crypto is the only big chance of making money
@Rose Ritchie yeah
I've worked with 4 traders in the past but none of them is as efficient as he is, he trading strategies are awesome!
he also grew up traveling Europe and extremely wealthy
Nah. It requires a trade in resource(s) to make money. At a job, I trade my time for money and thus, i'm making/earning money.
dude literally walked into a restaurant, and they're like "yeah, you'll do."
It's called privilege
The finding a team that complements your statement is Golden advice! So many people want people that think and act like them and then they suffer!
That's an inspirational story... Just gotta get out of your own way most times for the good stuff to happen
Exactly. And he seems so humble even as he retells the story.
People say the American dream is dead but it’s still alive.
Yeah and get 25 million from friends and family
As an Australian who hasn’t had shake shack, I can’t wait to visit this place in Central Park. Awesome story
When people remember my unhealthy order that’s my sign to turn my life around.
Stop it
Wow never knew the full background story in Shake Shack until now. I went to college in Downtown brooklyn from 2010-2014 and I remember when I first tried Shake Shack I was blown away by the flavor and juicyness of the burger and the cheese fries were amazing! I used to argue with everyone in school that it’s better than 5 guys. But then I changed my mind cause it’s not lol. But it’s still VERY! Good I don’t eat it anymore cause it’s just to expensive now-a-days.
Five Guys cajun fries are THE BEST fries in the world. No one wants to eat a crinkle cut fry. It's a waste of a potato.
For a second I thought this was an intro to an inspirational health journey
I just got hired at shake shack making 21.50 an hour I wanna thank Dan For The Opportunity To Feed My Family And Change My Life In The Work Force I’m Been Striving For Greatness Since 9yrs Old Growing Up In A Broken Home With A SINGLE MOM Taken care of 5 kids.But 5Yrs From Now I’ll Be A GM Running My Own Store 🎉🎉❤
Hey what state????
I never ate at a Shake Shak but the reviews are amazing for a fast food restaurant, so I did the second best think i could do (the first would be to eat the product lol) which was to buy shake shak at 50 dollars / per share some 6 months ago. Made 60% gains in a couple of months. Thanks SHAK, I hope to get in again if the price drops!
I lived in NYC when Shake Shack was only in Madison Square Park, and my coworkers and I who were up on 36th and Broadway would check the live feed of the line (yes, Shake Shack lines were so long that they had a camera outside that showed live video of the line) and when it started to look like it was getting shorter, we'd race down there and line up for a burger. The shortest lines were 10-15 minutes long on a good day. One weekend they had a special burger (peanut butter and jelly burger) that we went out for and the line was 1.5hrs long. I miss those days hanging out with people in line and just chatting, although now that I'm in California I'm glad they're everywhere.
This story is so awesome! Am the only one who feel like eating some shake shak right now haha?
No. Just you
@@justing307 I guess that should be a Yes, just you.
15:38 they raised 25 millions dollars from "friends and family". All these pseudo success stories start with loans from a rich family member.
Every single time
For real. With all my friends and family combine, we can’t even scrap together a mil
That's your fault....you make your own friends and connections...I can already imagine that you are a miserable guy irl!
Even if they didn't get the funding from friends and family, investors would have given a lot more.
You can cry about it, or you can work hard and sacrifice so that your kids can be in a better position than you were. It's not a sprint, it's a relay race. Pass the baton.
Could barely raise $100 from friends and family 😭 imagine $25 mill. 😯
Congrats on a job well done, Shake Shack!
So everyone's just going to ignore the fact that this dude say remember $700,000 (1:00) and it turns to $200,000 (1:05)
AND THEY STILL APPLIED FOR COVID RELIEF
Didn’t even know it existed until I went to Vegas last year, it’s so good & im happy it’s also close to home
I've eaten food from Shake Shack, but I haven't had a single shake. 'Twas during my university days. Yum! Dope flavour!
I live in West Des Moines Iowa and they recently opened a Shake shack here. A few days ago they had to temporarily close it because it was understaffed, when I would drive by the lines were LONG.
I enjoy Shake Shack, but I'd die if I ate it every day lol
14:33 "BANKRUPT...Bankrupt...bankrupt..." 😂
The 700K capital and 25 mil funded by friends and family. SMH
Dude had started multiple successfup businesses already
Let me take a guess here: you're lazy, you're an underachiever with a job that you don’t like, you know nothing about business, you blame others for your lack of accomplishments, you're immature for your age (no matter how old you are), you have social anxiety and anger issues, your girlfriend is ugly if you have a girlfriend, you don’t have any self-discipline, you don’t exercise, and you’ve never really worked hard for anything in your life.
Where does it say funded by friends and family? Still impressive.
@@zwickzack girlfriend? So irrelevant
@@MMMM-qg7ln What are you talking about? Everything I wrote is irrelevant. Didn’t you read it? Did that strike a chord with you as well? Were you triggered?
There’s a shake shack across the street from job in the city. I’ve been working remote for the past year and I definitely miss my shake shack lunches. Their burgers, fries and shakes are unlike anything I’ve had. Yum Yum Yum.
“You’re gonna be dead a lot longer than you’ll be alive” wow
I absolutely LOVE Shake Shak!!!!! Always quality food. I love this story. Thanks for posting.
IMO, not the best burger I've had (which was farm fresh, cattle raised on the property it was sold on, hard to compare!) But their shakes are AMAZING. I'm not a huge vanilla fan - I'd choose chocolate over vanilla, Shake Shacks vanilla milkshakes are the best I've ever had! Almost tastes like a birthday cake❤
I actually didn't know about Shake Shack until a store opened in my neighborhood. I know that it may be expensive but the one in my area cares for their customers.
Very inspirational... thank you
If the food was great and the owner fought a drunk dude I would go back to that restaurant every weekend
more than likely you as of most americans wouldnt be able to afford it since more than 30 percent of your population live below the poverty line.
@@joshuamurphy8555 Maybe the math is bad in your country....but 30 percent isn't "most americans". And the poverty line here in the US is above a large number of countries median annual income.
"I got a small investment of $25 million."
Awesome Episode!!! Loved it
@CNBC Make It fake cnbc alert
I love shake shack. I ate there the other day. Awesome burgers and fries and milkshakes
One time I delivered around 40 shake shack burgers for a office as a bike messenger , 40! Burgers was in my delivery bag on a bike 🤣
Where?
@@franco521 ny Madison
Super fascinating video!!
Wow! This was amazing. From the storyline, the questions asked and their perseverance... *chefs kiss*
Probably the most iconic modern burger joint
I loved this...do more of these!
wow an underdog story that everyone can relate to. what an inspiration....
とても魅力のある美味しさとボリュームが素晴らしいです！
“We took 25 million, we never took anymore more money!” That’s 24 million 900 thousand then most people can imagine
Yo this is GA GE right?
Jake’s Buckeye Restaurant in Alexandria Ohio has Great Food and Fries!
There's one at Sky Harbor Airport. It was a wonderful discovery for me. Awesome quality food.
It's amazing that he had he time with his East Enders schedule.
Literally just made a shake shack video and all I see on my feed is shake shack 😂
6:25
His dad lowkey looks like Bill Gates lmao.
If you wanna dine with the classes you gotta feed the masses
Loved it
WAHAHAHA.. My ex and I first dated in Shake Shack... Just funny to remember..
First try in nyc was amazing :) 🙂🙃🇬🇧🏴
Shake Shack is good but not great. Definitely too expensive to eat everyday.
Great!
Exactly
Shake shack is da best that’s why 😤💯
I LOVE SHAKE SHACK!
The doc is all over the place.
Shake Shack’s milkshakes are the best!
Give Culver's a try. They're midwest based but growing. *Custard, shakes, cones and lemon ice for the summers*
They make the best burgers! 👍🏼
Great burgers, I find its hard to eat them as often as McDonalds even though its much tastier
because their prices are above the McD's so yea i got the point
I've eaten at Shake Shack in Changi Airport, Singapore as well as Manama Bahrain
Uhm you prob shouldn't be eating Shake Shack EVERYDAY!
why not? enjoy life we're all going to die in the end, no matter if you're healthy and run 5 miles a day or you sit on the couch eating Mcd's every day. Everyone dies in the end.
@@keto6789 yeah but what about quality of life? Health has other positive factors besides longevity.
@@orsonwelles4254 enjoy life, eat what you want, do what you want and then die or eat, run and be healthy and then die also...
@@orsonwelles4254 Quality of life for some may be being "healthy" .... for some it may be pigging out and drinking and smoking and having a good time ....
Hobbled together $700,000 💀
they have shake shack in tokyo, manila, dubai. i dont understand why they havent expanded here in Canada
Maybe cause their burgers are too soft for the canadien weather lol
Ok I’m gonna try Shake Shack now.
What is the juiciest burger for a first timer?
Get the smoke shack. Amazing
they all good
Shake Shack is way too overpriced but sometimes I do find a unique item on their menu worth indulging in
I have the wrong friends and family coz the most I could raise from them is maybe $24
so good
What's the trumpet music? At 1:00
A lot of people are complaining about the fact that he got loans from rich family members. Let that be a lesson to you. Your choices, good or bad, will affect not just you but generations of your descendants to come. Work hard and put the next generation in a better position than you were. It's not a sprint, it's a relay race.
Exactly
That's why I decided to go into invest and luckily for me u receives my profit every week
Facts
I don’t see anyone complaining. I see them pointing out the cognitive dissonance in saying he’s self made.
@@tfsluxe2625 you never can tell.
CHR un Jour, CHR toujours ✊✊✊
I'm glad we're lucky enough to have one here in Cleveland ohio.located downtown!! It's not bad. I give it like a 6.9-7.1 somewhere around there.
I'd much rather have those *FRESH CUT FRENCH FRIES.* Sad, Americans are so used to processed frozen stuff that the crinkles returned andddd at $4... How sway?!?
In N Out fries are better
$100 you can’t tell the difference between frozen and fresh.
P.S.- most Burger King, Five Guys, etc actually cut their own fries... you just assume different
@@MrBLAA oh okay. You have a great day. 😘
Fresh cut ones were disgusting. If you’re worried about processed foods, don’t eat out! Simple. You seem cheap and uppity
@@tbfit7808 and you seem like such a being that your parents are *"Proud" to have in the world.* ENJOY your time trolling RUclips instead of living life. May your time judging me add minutes to your exceptional wasted life. 🥰
I live in Tampa Florida, I'm 40, and I remember going to Shake shack in Highschool, I thought that was way before 2008, I thought more like 2001. Weird.
I didn't get the hype as the two burgers we tried were good quality beef but unseasoned meat. The chicken sandwich was underwhelming. *But then* I finally got around to trying the *ShakeStack* the meat has no season and I hate American cheese unless it's of quality yet that *Shroom with the cheeses, the toasted bun and fresh onions + pickles, well done* BUT GAWWWDD. I finally realized these folks can toast a bun and grilled some beef and this would be perfect for my mother's taste buds.
I just can't stand you beauty
I would love to be friends with you
@@erikswanson469 Hey! Just subscribe to my channel. I made a video just yesterday.
You sound like a food critic. I love the detail lol. Glad you liked it.
@@colorfulcodes 😂🤣 *Only on Yelp. But seriously nah.*
The Shroom burger makes me want to go vegetarian.
The shroom stack made me a believer. 🤭
The best!
That Covid PPP Loan bit was sooooo forced lmao
wow $25m from just friends and family... I want to have access to those friends and family
Everything is about who you connect yourself with. 4 years ago I knew no one with a 6 figure salary. Today I have them up and down my contact list.
@@TheSaikou96 yeah i know, you just need to be in the areas where a lot of those people are which tend to be pricey $$$. Its not always like that and now with covid even less but still
I will have to try them...
Perhaps my favourite episode so far.
This documentary would be complete if they gave an insight as to HOW DO THEY MAKE SUCH GOOD BURGERS instead of the business-only side of it.
It’s CNBC Make it,
not Food Network
@19:02 the pres lol
It was better when they were smaller. Now their burgers are crap. The last time I had one, it looked like it’d been sat on by an employee. Gross.
I need more information as there are some great burgers out there.
Love Shake Shack! Gramercy Tavern was one of the best restaurants I've ever dined. I'm a fan of Danny Meyer. He does make people feel better after dining at his restaurant.
Even Danny Mayer would say not to eat that every day!