Lawn Care Business How To Charge
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- Опубликовано: 25 июл 2018
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It's intimidating to set your lawn mowing prices in the beginning... How do you know how much to charge? What types of properties should you be doing? Is there a certain type property your lawn business should not be servicing? In this video I'm going to show you how you can check what are the most profitable yards for your business, so you can focus on targeting those types yards. You might be surprised when you actually check the numbers.
How much should a startup lawn business charge? How do you price the properties that are in nice neighborhoods compared to not so nice areas.
You charge mowing yards based on sq footage and time. It's really as simple as that. Find out which yards are best, et the bad ones go, and focus on the most profitable ones. Again, we're not concerned with total revenue, as much as we are with PROFIT MARGINS. Keep your margins HIGH, and your lawn business is on the fast track for success.
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Do this course if you plan to run a solo business until you can have a few trucks. Jonathan has more to say that can help you! I did the course. So worth it!
To do the math another way, take the amount of money the yard made you ($45) divided by the minutes it took you to complete (10 minutes) then multiply that by 60 (60 minutes in an hour) $45/10= 4.5 x 60 = $270 / 3 men = $90/man hour! It just seems a little easier this way. Great video!
Walker Chapman I was wondering if the math could be more simplified. I get it but I like this way better.
@Fresh Mann the 45$ yard doesn't take 1hr to cut.
@Fresh Mann yeah but i think he said at the start of the video he was gonna do 30 lawns that day? So lets just say they make $15 each per house thats $450 each for the day?? I'd say thats pretty good money
This guy is my hero. Dropping gems on inspiring lawn care guys. Channel should be a lot bigger. Thank you for what you do!
i like the ugly dead yards even though they arent appealing. little trimming and never anything to really cut so double cutting is virtually nonexistent. as far as i care their money is as good as anyone elses
just gotta wear a dust mask sometimes
PCGonline I heard that! Many of my most profitable yards are “ugly yards”! I’ll take $125per hr for an ugly yard!
i never bag the ugly yards im in and out FAST
@@FloridaTurfPros can i have your unprofitable lawns? Im in N Miami
Amazing content. Your channel has truly helped me so much. Thank you.
This is the nitty gritty details of running your Business.. per job.. per hour.. once again thank you Johnathan.. real deal information..👊👌👏👍
Best video on pricing and how to raise prices I have seen and buddy I have seen em all. You did the best by far. Thanks and hell yeah I'm subscribing!
Great video. Keep up the great content. One of my favorite channels. You have helped me grow my business 🔥👍🔥
The reason you don't want to use non-billable time in this scenario (driver time, loading unloading, gas station etc) is because your good properties would hide the bad ones, and you would not have an accurate picture of each property. Properties have to be individually monitored. Once you’re sure each property is hitting your per man hr rate, then your goal is to drive out non-billable time; driving, loading and unloading, gas station etc. Use this formula is to ensure that each job is profitable on its own. -Jonathan C.
Thank you for all the info you share. I started this year and your channel helped me grow and be profitable. I got 87 accounts since April. Thanks you.
@Hall's Pro Lawn Mowing Service weed them out .... or train them up, then weed them out. Do you put the information out there for all to see? I worked in the semi-conductor industry and had 10 people below me. One job, the last job of our section, I tracked daily. Each person got their results and if they wanted I showed them the table of all workers.
1. I could show if someone cherry picked easy work.
2. Was an underperformer
3. Having a bad night
4. If they were new to the position were they getting better over time.
I used me as the baseline, which in itself wasn't fair, but my numbers were my numbers and if someone outperformed me .... They were damn sight awesome. Bad thing. I didn't have hire / fire abilities. Best I could do was piss off my boss when I put slow pokes on at the end of shift and we left easy production numbers for the next shift. Of course he was squeamish about firing people or decertifying them at the job. Go figure.
My feeling was IDC how fast you are as long as you're fast when you need to be ( and quality ), I like those that wanted to know how they ranked over the section. It showed some initiative to be the best.
There is no such thing as non billable time, but that does not render this exam useless. All time is billable by looking at how many hours you spent at the clients curb vs. how may hours were worked in the total day. There needs to be an efficiency factor calculated. Let's say you worked 8 hrs but only 6 hrs at the curb. Immediately $60/hr becomes $45/hr for the day. Your costs of operation are based on that payroll day of 8 hrs, not 6 hrs. If your cost of operation by payroll and your hours you payed for was $39/hr, you made $6/man hr. not $21/hr.
maybe not. you could have a very profitable yard and a 20-30 drive it would kill you.
best to do when you start, keep a close tight route and set everyone on prepay on the first.
no payment by the first no mow. also need to figure in trimming hedges if you do that.
I like this I track my times but gonna sit down and crunch the numbers closer. Thanks
Man this has me thinking alot. Im co owner and i handle the actual labor of things. But i agree having the nice pretty lawns isnt always the best. . Thanks for your raw honesty.
Real world information helps us who is about to start a lawn business and I know this one is going to help lots of people that are already in the business. Thank you for putting out real information. I always hit the like on your videos. Lol
Invaluable secret to success in the theme of the pumpkin plan. Thank you so much for the video and for recommending the book!! I’ve just started implementing my Profit first strategy for the past 2 weeks. Your You tube content is very special to those select individuals that it really reaches. Thank you again!
This is probably your top 3 or 4 videos you've ever made! I've watched 80% of your videos and I can say this is the best info you've provided. Thanks for doing what you do.
Jonathan thank you for this info. Keep turning the vids out! Your vlogs are much more valuable to me than a product review vlog.
figamblitz Thanks for the kind words. And thanks for watching
Hey buddy I like your video very informative and articulate I like how you go out to the Lawns at you cut and you actually showed us what was going on thats big deal. Awesome job
Lots of great information in this video, thank you for sharing!
That's seriously awesome. I helped an old friend in the late 90's run a company and seeing this and knowing how long we we on the yards says he didn't charge enough. I also watched a guy yesterday talking about a Drop Gate Fee of $30.
Probably your best vid yet ! Great informative content 👍
J's Crazy Cutz, LLC Thank you! Put the info to use. It will change your business!
@@FloridaTurfPros i agree, yes very informative... just trying to understand how well you pay your employees, to better gauge how the man hours get paid
So thankful for this video! Watched it last year before getting started in the business and have been tracking my times at yards. Now that I want to do price increases I see who painfully needs one and who is already a great (profitable) client.
Man this was a GREAT video. It's gonna help me a ton. Thank you for your time . Also just listened to you with Brian's lawn maintenance pod cast. Awesome videos and info
I just went through my yards and I don’t have allot cause I just started last year but watching this video has shown me how much money I’ve been losing. What an eye opener you gave me. Thank you.
Thanks for sharing! Always love your content
Thank You Very Much! This is definitely the plan I will be using as I'm just starting out!
Excellent video for not just the lawn care industry, but all service related industries. As a former owner of an office machine repair and sales company, your advice is excellent. The number one thing to be taken from your video, is that no matter your passion, if you parlay it into a business, the tough part of it at the end of the day is, it's a business, and if you don't apply a version of the formula provided in this excellent video, no matter how quality your service, you'll fail.
One of the first hard lessons I learned is, hold firm to your prices, and make room for philanthropy along the way. You can't outgive God. Playing Wal-Mart with your customers though, will make you an employee of Wal-Mart. Again, excellent video on the harsh reality of not ignoring the numbers in business management.
Very helpful. I’m just starting out and it’s thinking like this that’s going to get me where I want to go. Thanks for doing what you do
Your advice is amazing, and has really made me want to jump into the business more. God bless.
I think that fence, edging, and ditches really suck the profit out of a yard. That mow n go is the money yards.
Making a pricing sheet was one of the best things I have done. Thank you so much Jonathan!
I still don’t understand how you only have 20k subscribers. You deliver exceptional content. Thank you so much for the time you put into these videos.
Wow. Great stuff. Implementing this information will give you a clear picture of your business. It is a key to success. Thank you!
Jerry’s Lawn Service you’re welcome!
I am 11 and I already have a business so I am loving to learn new things
Daven and friends 12 bro good luck on the business I am trying to start a lawn care business I only have a weed wacker a lawn mower and a blower but it is something
Manuel Valdes keep it up. Being young and working in the neighborhood will get you some easy work as people are more likely to help out the local kid. Then you can grow this into a good quality work and spread further.
I’m 11 two I’ve made 100 bucks on leaf blowing this year and looking to do lawn mowing next year
Yall young bucks need to stay in school and get your education, as well as enjoying your childhood. Youll thank me when you are 20 trust me
M U I’m homeschooled and get up early and get all of my school done
Awesome info btw I def subscribed! This is the best info I've found on how to be profitable
Very helpful video! Thank you for sharing.
If this video was helpful for you, please consider subscribing! I'm always trying to share helpful info with you that you can use to apply to your lawn business immediately. -Jonathan C.
Can we use yardbook. Great cloud-based software for running a lawn business
Florida Turf Pros, I love this idea but not realistic for my area Most of my clients live on a fixed income. How would you handle someone who is a senior and can’t afford to pay more to mow ?
@@FloridaTurfPros the yard price your stating! Are the prices per cut or monthly fees? When you say this yard is 45$ is that 45$ per cut/per visit done in 10 minutes?
So on the first example you charge $45 so you would got $53 that means you would bump it up $12 dollars more to the $45 dollars? Thank you
Florida Turf Pros is that per visit?
Great video love the stripes. Keep it up Shaun.
This vid just opened my eyes that im not hittin profit margins with some of my accounts they are getting a phone call, thanks your the man ! 💯💰
Great video! Thanks for all of the informative tidbits you share with us new guys.
You’re very welcome! Good luck to you
We are a new business. I already appreciate this video!! I respect your hard honesty!! Thanks again
If you’re new in the game, try out as many customers as possible. Only drop the 1’s who are assholes/ mistreat you and or are slow payers.
No charge.
Thank you so much, this really help me a ton!
Just picked up my first mower TODAY. Great information. I now need to figure out how to get clients. Thank you so much.
How did it go? Did you get many? How?
Awesome video brother! I have learned so much from you in the past 10 months!
904 Lawn Pros, LLC thank you for watching
Thk you for the info. I appreciate you telling me how you do the figures. I have not began a lawn business yet, but am wanting to get one started in order to be able to give it to my son eventually. I already work as an RN and have another business I operate in building furniture, Longbows and Blacksmithing. My son cannot do this other stuff yet, however he is capable of mowing. Thx again .
Great video man. Just found your channel. Good stuff on here!
So i just started my business this year, I did pretty good! But one thing I concentrated too much on this year was mulch jobs, clean up jobs, pinestraw I wish I would've got more yards, I was thinking that the bigger jobs pay more...but I'm beginning to realize for me as a solo flyer I should def concentrate more on getting more yards then maybe I can hire someone
This math is only true if you pay the guys when they are mowing. It doesn’t not include drive time. We calculate this way and at the end of the way to figure out the $ man hour for the entire day including drive time.
Incredible that ur sharing like this...shows too u gotta have the right tools for the job.
Thank you for the video a lot of good content
This probably the best I have ever seen this explained! We bang out over 1000 mows per week! I have always looked at the number of mows per hour because that had non billable drive and prep time included!
Lies..impossible
I like how you switch up the work.
I worked for a guy who would always do the riding
He never did any weed eating or blowing and wondered why he always had men quit
This man was my step brother.
Jonathan, I'm going to watch all of your videos, and I'm going to follow your every step, but if it don't work for me, I'll change it need be.
I'm going to record it every step of the way, using your techniques, but tweaking them to fit my needs.
I've been scowering RUclips, for days, hoping to find somebody, who'll simplify the lawn care business, and I found you.
I'm going to share my journey with you, starting tomorrow.....
Excellent video! I needed this!
Husband and wife lawn care. I don't know why I'm just now getting this video, but I've subscribed to your channel, this is the wife, thanks for the info 👫❤
Absolutely you don’t go in to business to just keep paying the bills what would be the point of that right great info many of us haven’t had someone to mentor us they’ll appreciate it when they get it🙂
So I do something similar but I also figure in my drive time. I actually figure in my drive time to each property from my house. My day starts when I leave the house and time is money so I need to make money while I'm driving too.
This is a great video! You should repost this with a title relating to “how to calculate hiring employees to grow your business” I’ve spent weeks thinking about how and when I could hire employees and there are no videos on RUclips that explain what you did in this video. Bottom line, thank you for making it simple!
Wow. Finally a co. Owner that isn't all like "this shits top secret, for those that can't swing the latest and greatest tech. Advantage...
Bravo! my friend. And thank you
This is really good information. I enjoy your chancel. Thanks a lot
marcus white you’re welcome!
Thanks for the great content
This is the first video I have seen from you. And I must say WOW that it the good stuff right there. Well done. I'm tapping the subscribe button right now.
I agree man! My guys complain about the trash lawns we do but man they pay more and they grow in the drought because of the crab grass. Love it
Sam K. , so true buddy. My first year doing lawn care PT the nice lawns just looks nice
I applaud you being firm and having the systems you do to get the money you deserve. And I 100% agree, who cares how pretty the place is as long as you’re making good margins on it. However, if you applied that same pricing equation up here in metro Detroit. Especially in the nice areas where all these business wanna be (Birmingham, Bloomfield, Troy exct..) You’d be out of business before you knew it. It’s extremely competitive here. There’s 3-4 crews behind you would will do it for 20% cheaper per cut... Idk, a good part of me is happy to have the work and retain customers long term.. I have 2 priopertys in particular I’m way undercharging for- 1’s actually a wealthy family and other they just don’t have much money.. They’re both around $10 per cut under what id consider a fair/ profitable price. More often than not, customers don’t understand pricing AT ALL and they just want a price that’s advantageous for them. Everyone likes feeling they’re getting “a deal”. I look at it as some money is better than nothing (I’d be losing out on $380-$450 a month if I dropped em. Yeah that’s money I’ll be needing..) if that’s what they wanna pay. Go a little faster on that mower. Edge/whip as little as you can get away with and go QUICK with that blower. Guess what?!! Our customer is STILL happy and it’s more time we’re making money with our machines. Having a couple cheap 1’s isn’t the worst, just price better as time goes on.
Thanks for the insight... I have yards that i can do in 20 mins by myself for $40 and yards i do for $50 that can take me over an hour to do. Just like using a weed eater to cut out weeds i will now start to weed out my less profitable clients. What i will try doing though as opposed to just quitting them is i will try to subcontract the work out " for a small commission" to a yard hungry lawn service provider who is probably new to the business and is looking for yards to do.
This was perfect example to help me for sure
Thanks for the video bro! Very valuable information if you were able to make a marketing strategy from this. Thaannkk you
thanks man! I'm subbing for long term
Solo here great video. I live in a area where we have a drought through the year so some dont get mowed all year all the time. I ended up also looking at end of year totals and anyone under a certain money number went bye bye even if I was making money mowing. Reason cause I could be making more money doing something else more full time. I also do allot of pruning/yard clean ups. Some of my yards I am not making a profit on mowing but make a ton on pruning/clean ups. End of year numbers are great on those. Totally get it though love the vid when you have crews. Solo some get attached to clients and that is a big mistake! I remember one year I did mostly rentals and ugly yards. I must say it was a pretty profitable year and they dont care about it being so pretty they just want it cut. Sometimes you just need to look at what your doing and why.
Good stuff man, I teach turf management, I like to show my kids this at the beginning of the semester. As long as the jobs are quality which seems like yours are, timing is good. I think the most profitable thing you can do is aeration if you have the strength and stamina to deal with it. not a lot of training involved either. Hire a good hard working kid, 10 bucks an hour if he does right, he's happy $20 per 1000 ft2. 45 min to do a 10,000 lawn. get about 8 of those in a day, you doing pretty good. Especially when Im teaching making money then have them go out and do the work. Train your guys well. Treat them well, pay them well, and golf course here I come
great info. I started in 2018 ,im wanting to do more yards ,but I only want to cut grass only no weed eating or blowing..edging eect . thinks for your way to charge.great info im only want to work 4 days a week ,not trying to do 7 day week.,havea great year..
GOODJOB. THANKS very HELPFUL!!!
To figure your true per man hour number for each yard you need start timing yourself when you leave the previous cut.
Thank you for the advice
great vid dude....like the formula....like the attitude....
Thanks man. That was a eye opener...
Great video I turn 11 soon and am starting my business so thanks so much
By far your best video!!! Love all you do for us, your followers. Does this change with mulching and hedge trimming jobs as well? God Bless you JC.
Cenla Turf I use this formula for other services as well.. but I tend to want higher per man hr rate for labor intensive services.
Just found you today, love your channel!
Your information is great and i wish you could charge that amount from customers.but when there is a lot of guys are doing it on the side for $20 a cut and there is plenty of guys doing it not paying taxes or insurance and that is what the customers want who does it for less that might work were you are the only option for the customer but when there competition you ask for more money they get some one else wait to see when you have more time in the business you are going have to compete and they will make you drop your rates believe me your way of doing it is really good thanks for posting there is always something to learn.
You are so smart man, it's such simple math, but the numbers don't lie! It's all about your time!
Great advice and suggestions👍
I use yardbook too! It is a landscapers best friend! Ive tried yardbuddy but im not about to pay for it. Id rather pay yardbook cause of the free service they offer makes it worth it. I would recommend yardbook at any landscaper, tree cutter, fence builder, snow plowers, anyone in that industry needs yardbook.
I've been in this business a long time and there's no way you can force everyone into a one size fits all type thing. I've had customers that I just really like! And they may not pay the greatest but they pay on time and you never have to worry IF they'll pay. The next person follows you around wondering about everything you do, or else they're never there and you wonder when they'll ever pay. You price accordingly upon individual circumstances. The next one has fallen on hard times. Work with them and give em a break. What goes around comes back around.
Great content. Very helpful. Do you have any videos that deal with shrub and hedge pricing?
Thank you for taking your time to show this. We just started up this year and this will truly be valuable! Keep up the good work. Thanks, Mark
This is GOLD!
Tried it. No one in my area is going to pay using the techniques used here that's just way to much even the people on the hill side that are filthy rich won't pay this. I went back to how I do things and my income skyrocketed. Anyway it might work in different areas just not in mine lol was a good concept and worth trying.
Great video thanks.
I am sure you don't want to give the details about how you came up with the man per hour charge minimum but would be nice to see how you calculated all that if you didn't mind! I haven't done anything yet but I am one of those weird people that enjoy cutting grass and would love to slowly build a lawn business down the road but I want to soak in a lot of knowledge before I head out on that path. Thanks for the great video!
this is GOLD!
Great info and video
1st Class as always! Thank you for consistent, quality content Jonathan
I do like your formula. The only thing to consider for guys looking to get into this is your drive time is going to be insane and overhead on equipment also. Day job= drive yourself to work and drive home you get 8 hours pay or more if overtime is available, plus benefits and paid vacation. Your making $65 per man mowing, but it's a seasonal job also. A $25 per hour day job year round with benefits you would gross more $$ then $65 per hour mowing.
Hey Jonathan your videos have been extremely valuable. Were are in the process of moving to FL. Starting biz up in 2 months. Me and my wife would love to ask you some questions and begin networking with ppl like yourself. We just sold our other biz and we are super excited about our new adventure in FL. Thanks Jonathan.
Outstanding content. Kudos sir.
kurt neyhart Thanks so much, I’m glad you enjoyed it. Implementing this into your business is a game changer.
This explains so much to me
This is soooooo good thank you so much!! I know I should be making 60 an hour, I been doing this crap for 20 years for other companies...not anymore!
60 an hour seems awesome until you have to pay 12k in mowers and other equipment and a truck and trailer and insurance. It adds up quick but definitely beats working for someone
wish I would have known this in 1991 when I started and had a service for over ten years. Two things would like to mention. Location and how close together properties are. For instance a whole neighborhood where you may not even need to move the truck and do multiple yards, clients all paying roughly same price. you could figure per client price a bit lower. To me it made a big difference if properties were close together. Also think about adding service to fix not so good looking yards, even if you sub the work out to another company doing landscaping/replanting. On the first point of proximity, if you have to drive and hour to do one or two yards that are not close to anything else you do, you have to charge a lot more because having 3 guys sit in the truck for an hour is costly. I am 54 now still mow but just for my landlord's few properties using his equipment basically covering my rent and some extra, so I am just kinda of an employee. This year I may start up on my own again on a small time basis as I am employed with a lawn irrigation company (in the office). This formula will come in very handy. Thank You.
Fantastic Vid...
good stuff!
That was impressive!!
sirjustis Thank you!
Great video but I agree that driving/mobilisation/demobilisation tile is not accounted for (unless you don't pay your guys for travel time) - still it's a way of estimating to keep track.