www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
You're preaching the real deal stuff that nobody wants to talk about because it doesn't get the viral views but needs to be said. Density, efficiency, pricing, type of property all matter. Don't need the high end gigantic pretty properties, just small regular lots that are easily done for higher margins
@@FloridaTurfProsit’s interesting that we have slightly different “ideal clients” and “target customers.” The theory and application is similar. I’m curious: I have a couple of other businesses that I’ve worked with on projects where I know they’re better than me or vice versa with some part or stage of the project. Do you ever do the same?
This is my first year in operation in south Santa Rosa Co and I started off thinking I wanted the big beautiful lawns for $65-$85 per service. Then I started tracking my production metrics. I've learned that my margins are WAY higher on the small $50 lawns. Building density around those small lawns has doubled my revenue! Great video!
I love that about keeping your quote at $150 but people really need to keep in mind to check their other routes to see if they can actually fit 2 or 3 more lawns on that route. They may want to come a little lower to win the client in the neighborhood on that particular route. Of course there are other things to consider as well. Thanks for all of the great help & info you provide!
Man you always have such relevant, informative content! I left being a LEO for lawn care last year and still putting pieces of the business together. Your content has been a godsend! Planning on joining the academy soon as I can! Keep the great content up !!!
Rich clients are nice when they understand your value as they will pay handsomely for good work and decision (not blab about what you see for famous ppl)
Please put out some more videos on sod installation particularly ones that have existing irrigation. I know it sounds silly but I have clients in my area that have irrigation. They have asked for sod installation. I know I’d have to mark all the sprinkler heads in the same way that you would, if aerating the lawn, it would just help to have someone with more experience showing how it’s done more efficiently.
Brother I can’t thank you enough for all the value that you are providing! I’ve been following you you for few weeks now and I just started out and everything you preach is soooo spot on! How bless you and your family! Im crushing it right low btw! Looking to get a stand on zero turn very soon before April next season!
Yesterday my client told me to stop her mowing service because she doesn’t understand why the lawn keeps growing to note the client is a friend of the family and she said she finds 40$ a month too expensive im so dead
Working on minimum charge of $50 per cut has made me a lot of money. The bigger properties are nice but the real money is in your small to medium lawns!
Ive done tractor, residential ztr, commercial diesel ztr, now using hydrowalk w/ caster type sulky. Residential ztr units broke all the time but one exploded its engine one kept cracking frame. Can't beat a walk behind on hilly yards we have. Amazing machines
In my opinion to a successful number one is relationships😊 relationships is where it starts if you have a good relationship with that person you're going to be fine no matter if a low baller comes in there and tries to undercut you you will still have it
Hahah i didnt realize we were so close! Im in the Fort walton Beach area running 93 accounts with two part time employees. Mixture of commercial and residential.
Not just any dog, a female dog. That install looks great. Both your guys and the client did a great job with that How long have your been using the empire zoysia? Do you have any properties that have that zoysia grass down for longer than three years?
I would take that nice house for a lower price the reason its probably irrigated and fertilized which means weekly cuts, upsale for mulch and bed maintanemce program and last its great exposure for your company in a sense its part of your marketing budget. Neighboors are envyous of other properties.
I’d take the one lawn at $90 it eliminates you traveling to three different sites and you would not have to worry about the “other company” breaking up the neighborhood you dominate. They get the best lawn it’s likely the neighbors are going to start switching to them too.
Great videos as always I appreciate you man of God. God bless you. This is your ministry. Just curious why isn’t your main nice red truck not wrapped yet? I haven’t heard u mention why?
I just had to let go of a customer that I've had for years today because of him canceling again this week for the 5th time since June. I hated to do it but it's been a recurring thing every other week. I need to run my business and be able to depend on my weekly pay. What would you have done in my situation?
I understand completely why you let him go, and it was probably the right decision. I had this exact scenario earlier in the year. I still have the customer, but we had a very honest conversation. He was starting to get in a habit of calling and cancelling because he thought the grass hadn't grown enough or whatever. I very politely explained that my schedule is full, and all the spots on my schedule are valuable, and that I count on completing those yards each week. I told him I understood why he may need to occasionally cancel, but I also told him that we would not be the right company for him if he continued to do so. Hasn't cancelled since.
@@FloridaTurfPros Thanks for the reply. Yeah after I called him and told him that I was going to stop service he simply said well that's unfortunate and said thanks for calling and said goodbye. You're right it's probably best that I let him go. After all the years of me servicing his lawn it seemed like he didn't even care, there was no loyalty on his part at all, at maybe trying to work the situation out. And when he did cancel he would let me know 2 days ahead of time. Alot can happen in those 2 days with the grass growing over that period of time.
Ok. I picked up a customer recently but their reservation was that I am solo and the previous company has employees and shows up even if staff calls out. I closed them by just being professional as possible and quoting what I think is a fair price. I charge $45 and I am in and out in 28-30min. The bigger companies charge $50-$55 for cookie cutter lawns but the “Chuck in a truck” low end guys charge $35-$40. I’m charging on the higher end. But I’m finding I have turned down a lot of lawns cuz they want $40 and won’t go to my price at $50 for a particular lawn. That’s why I was wondering if because I’m still not a known business if I should think about lowering the price (still being profitable per property) but focusing on filling up my schedule then later on picking off ones that may not be as profitable.
@@LLC_Turf_Pros Don't cut yourself short. You need to understand your time is valuable. You don't want to be the $40.00 guy, people will want you for the price vs your labor and skill. Summer is almost ending, business is picking up. You'll find work and money will be pouring out of your ears. Advertise Before and After work in Facebook groups, Instagram, NextDoor, and Network with realtors, townships and board for property management maintaining. If you do more then just mow, there's big money to be made in yard cleanup jobs. I personally have focused on them vs mowing during dry seasons.
There's a local uniform supplier here for all the sports teams, and I use them. The brand of the shirts are called SportTek, and they're pretty common and can easily be found online.
@@FloridaTurfPros I was just curious if you guys had to find stuff to do in the winter or if it just kept rolling through the winter , what do you guys do in the winter months in your area
@@Adiline164 Make a lot of money March-November then take off Dec-Feb. We do one off landscaping projects and property cleanups here and there, but the recurring maintenance is seasonal.
In Australian market its unheard of to do weekly mows 🤯 Most customers will not even agree to any schedule instead dictating we'll call you when it needs mowing, which of course is too bloody long.
@@FloridaTurfPros thanks for answering brother Cuz we can only do like that for two man too. But the only thing if we are charging less than $30 How would that work bro Do you think need to raise up to $50 per visit ?
www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
You're preaching the real deal stuff that nobody wants to talk about because it doesn't get the viral views but needs to be said. Density, efficiency, pricing, type of property all matter. Don't need the high end gigantic pretty properties, just small regular lots that are easily done for higher margins
Exactly! I have my ideal client. They have theirs. Density matters. And knowing how to price . . .
💯 @@petersuozzo1227
@@FloridaTurfProsit’s interesting that we have slightly different “ideal clients” and “target customers.” The theory and application is similar. I’m curious: I have a couple of other businesses that I’ve worked with on projects where I know they’re better than me or vice versa with some part or stage of the project. Do you ever do the same?
This is my first year in operation in south Santa Rosa Co and I started off thinking I wanted the big beautiful lawns for $65-$85 per service. Then I started tracking my production metrics. I've learned that my margins are WAY higher on the small $50 lawns. Building density around those small lawns has doubled my revenue! Great video!
Im in Okaloosa county myself!!
If you are where you can get 50 for a small cut then you are in a great area. 20x50 is 1,000 bucks solo if you can work long days
@@workingcountry1776that’s 100 clients though. That’s a lot
Boom 👊🏻
I love that about keeping your quote at $150 but people really need to keep in mind to check their other routes to see if they can actually fit 2 or 3 more lawns on that route. They may want to come a little lower to win the client in the neighborhood on that particular route. Of course there are other things to consider as well. Thanks for all of the great help & info you provide!
Man you always have such relevant, informative content! I left being a LEO for lawn care last year and still putting pieces of the business together. Your content has been a godsend! Planning on joining the academy soon as I can! Keep the great content up !!!
Let's go! Can't wait to see you in there.
Never leave your job until your business is solid. 70%+ of new business dont make it past the first 2 years. Not discouraging ya, just be smart.
Rich clients are nice when they understand your value as they will pay handsomely for good work and decision (not blab about what you see for famous ppl)
Please put out some more videos on sod installation particularly ones that have existing irrigation. I know it sounds silly but I have clients in my area that have irrigation. They have asked for sod installation. I know I’d have to mark all the sprinkler heads in the same way that you would, if aerating the lawn, it would just help to have someone with more experience showing how it’s done more efficiently.
Brother I can’t thank you enough for all the value that you are providing! I’ve been following you you for few weeks now and I just started out and everything you preach is soooo spot on! How bless you and your family! Im crushing it right low btw! Looking to get a stand on zero turn very soon before April next season!
Yesterday my client told me to stop her mowing service because she doesn’t understand why the lawn keeps growing to note the client is a friend of the family and she said she finds 40$ a month too expensive im so dead
Working on minimum charge of $50 per cut has made me a lot of money. The bigger properties are nice but the real money is in your small to medium lawns!
Word 👊🏻
Ive done tractor, residential ztr, commercial diesel ztr, now using hydrowalk w/ caster type sulky. Residential ztr units broke all the time but one exploded its engine one kept cracking frame.
Can't beat a walk behind on hilly yards we have. Amazing machines
I loved the end of that man. Gotta think differently than all the suckers in the past man.
In my opinion to a successful number one is relationships😊 relationships is where it starts if you have a good relationship with that person you're going to be fine no matter if a low baller comes in there and tries to undercut you you will still have it
Hahah i didnt realize we were so close! Im in the Fort walton Beach area running 93 accounts with two part time employees. Mixture of commercial and residential.
if you gonna ask $150.00 may as well ask $160.00 you may get it, one thing is for sure you ain't gonna git it if you don't ask
Not just any dog, a female dog. That install looks great. Both your guys and the client did a great job with that
How long have your been using the empire zoysia? Do you have any properties that have that zoysia grass down for longer than three years?
So many questions it’s just hard depending on your area elderly people just don’t have that kind of money to spend, etc.
I’m on taking mode hopefully next year I’ll be on profit mode just trying to build 1 good route.
Also, with the abundance of questions, could you do a video on how you do your flowerbeds start to finish?
Excellent format, little bit of everything. Ty.
Glad you enjoyed it!
Excellent video Jonathan!
Sorry for all the questions, but why do you think of standdown is better than sit down zero turn
I would take that nice house for a lower price the reason its probably irrigated and fertilized which means weekly cuts, upsale for mulch and bed maintanemce program and last its great exposure for your company in a sense its part of your marketing budget. Neighboors are envyous of other properties.
I prefer doing quality work on smaller properties for premium pay. Good clients are the most important thing.
I’d take the one lawn at $90 it eliminates you traveling to three different sites and you would not have to worry about the “other company” breaking up the neighborhood you dominate. They get the best lawn it’s likely the neighbors are going to start switching to them too.
Great content 💯🔥
Great videos as always I appreciate you man of God. God bless you. This is your ministry.
Just curious why isn’t your main nice red truck not wrapped yet? I haven’t heard u mention why?
My question is though you have to start somewhere right one lawn, then two lawns, etc.
Damn your good I'm still learning hope I get there👍
So as I’m watching your video and you say that if you’re starting out and want that lawn would you price it cheaper to get the volume?
How do you price lawns with more sidewalks? Especially corner lot with sidewalks.
I just had to let go of a customer that I've had for years today because of him canceling again this week for the 5th time since June. I hated to do it but it's been a recurring thing every other week. I need to run my business and be able to depend on my weekly pay. What would you have done in my situation?
I understand completely why you let him go, and it was probably the right decision. I had this exact scenario earlier in the year. I still have the customer, but we had a very honest conversation. He was starting to get in a habit of calling and cancelling because he thought the grass hadn't grown enough or whatever. I very politely explained that my schedule is full, and all the spots on my schedule are valuable, and that I count on completing those yards each week. I told him I understood why he may need to occasionally cancel, but I also told him that we would not be the right company for him if he continued to do so. Hasn't cancelled since.
@@FloridaTurfPros Thanks for the reply. Yeah after I called him and told him that I was going to stop service he simply said well that's unfortunate and said thanks for calling and said goodbye. You're right it's probably best that I let him go. After all the years of me servicing his lawn it seemed like he didn't even care, there was no loyalty on his part at all, at maybe trying to work the situation out. And when he did cancel he would let me know 2 days ahead of time. Alot can happen in those 2 days with the grass growing over that period of time.
Great Information man! I’m in Tampa Florida, neighbors. Is the price mention in video a monthly or per visit price ?
The lord hates greed so do I I believe In being fair to my customers
I’m sure the lord does not have the feeling of “hate” 😉
What was the type of grass you mentioned at about 3:49 in the video? TIA!
If I have only 25 biweekly accounts would you suggest I should be doing $40 vs $45 to focus on growth vs looking at profits? Just an example.
It depends on what your market will support.
Ok. I picked up a customer recently but their reservation was that I am solo and the previous company has employees and shows up even if staff calls out. I closed them by just being professional as possible and quoting what I think is a fair price. I charge $45 and I am in and out in 28-30min.
The bigger companies charge $50-$55 for cookie cutter lawns but the “Chuck in a truck” low end guys charge $35-$40. I’m charging on the higher end. But I’m finding I have turned down a lot of lawns cuz they want $40 and won’t go to my price at $50 for a particular lawn. That’s why I was wondering if because I’m still not a known business if I should think about lowering the price (still being profitable per property) but focusing on filling up my schedule then later on picking off ones that may not be as profitable.
@@LLC_Turf_Pros Don't cut yourself short. You need to understand your time is valuable. You don't want to be the $40.00 guy, people will want you for the price vs your labor and skill.
Summer is almost ending, business is picking up. You'll find work and money will be pouring out of your ears.
Advertise Before and After work in Facebook groups, Instagram, NextDoor, and Network with realtors, townships and board for property management maintaining.
If you do more then just mow, there's big money to be made in yard cleanup jobs. I personally have focused on them vs mowing during dry seasons.
Very inspiring.
Thank you.
For the grass
Where do you get your long sleeves shirts from?
There's a local uniform supplier here for all the sports teams, and I use them. The brand of the shirts are called SportTek, and they're pretty common and can easily be found online.
How long did it take you to build route density?
a few years
Need a true mentor trying to find one of my area
Why not pay by acre or square
Do the yards grow all year long in Florida
Not in our area of northwest Florida. It does in south Florida though.. I’ll be honest… that sounds horrible 😂
@@FloridaTurfPros I was just curious if you guys had to find stuff to do in the winter or if it just kept rolling through the winter , what do you guys do in the winter months in your area
@@Adiline164 Make a lot of money March-November then take off Dec-Feb. We do one off landscaping projects and property cleanups here and there, but the recurring maintenance is seasonal.
@@FloridaTurfPros how do you retain employees
Are you mostly weekly cuts now or biweekly?
Most are weekly, but I still have a lot of clients who prefer biweekly service, and I let them do that.
In Australian market its unheard of to do weekly mows 🤯
Most customers will not even agree to any schedule instead dictating we'll call you when it needs mowing, which of course is too bloody long.
How many houses do you do a day bro ? With how many people?
Our 2 man crew does 20-30 a day depending on the density. I take on about 7-10 a day for some of our high end clients.
@@FloridaTurfPros thanks for answering brother
Cuz we can only do like that for two man too. But the only thing if we are charging less than $30
How would that work bro
Do you think need to raise up to $50 per visit ?
I just priced one for 120 for the same reason and I got it lol
Do you have issues with nematodes ?
What in the world is a nematode.
@@FloridaTurfPros only nematodes i know are the worm things that ate Spongebobs house in Season 1 episode 5
Ever see any alligators on your customers yards?
Thankfully, no! Not yet
I am in California and i am going to be forced to go electric 😒
NO. WAY.