SMALL LAWN BUSINESSES HAVE THEIR BENEFITS
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- Опубликовано: 10 июл 2024
- www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
My 3 Favorite Lawn Care Tools:
For Pruning: Dewalt Hand Saw amzn.to/3hCWYPJ
Best Multi Tool: Leatherman Skeletool amzn.to/34n8YlV
Best Boots: Merrell Foresbtound amzn.to/3sXaCoo
My Story:
In 2016 I had been in law enforcement for almost 7 years.
I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more,, and I was silently suffering. I knew I was selling myself and my family short.
I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.
My lawn business changed my life. I control my own schedule, my own income, and I am proud of what I have built.
On this channel you will learn the steps I have taken (and am still taking) to have a lawn care business that serves ME and my family’s needs.
We are a small owner operated company (2 full time mowing trucks/crews, and now a sod installation division).
If you are interested in starting a lawn care business this channel will provide the direction.
This really is a great industry to be in…
And I hope that by documenting my journey it will help you too.
www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
You're preaching the real deal stuff that nobody wants to talk about because it doesn't get the viral views but needs to be said. Density, efficiency, pricing, type of property all matter. Don't need the high end gigantic pretty properties, just small regular lots that are easily done for higher margins
Exactly! I have my ideal client. They have theirs. Density matters. And knowing how to price . . .
💯 @@petersuozzo1227
@@FloridaTurfProsit’s interesting that we have slightly different “ideal clients” and “target customers.” The theory and application is similar. I’m curious: I have a couple of other businesses that I’ve worked with on projects where I know they’re better than me or vice versa with some part or stage of the project. Do you ever do the same?
This is my first year in operation in south Santa Rosa Co and I started off thinking I wanted the big beautiful lawns for $65-$85 per service. Then I started tracking my production metrics. I've learned that my margins are WAY higher on the small $50 lawns. Building density around those small lawns has doubled my revenue! Great video!
Im in Okaloosa county myself!!
If you are where you can get 50 for a small cut then you are in a great area. 20x50 is 1,000 bucks solo if you can work long days
@@workingcountry1776that’s 100 clients though. That’s a lot
Boom 👊🏻
Please put out some more videos on sod installation particularly ones that have existing irrigation. I know it sounds silly but I have clients in my area that have irrigation. They have asked for sod installation. I know I’d have to mark all the sprinkler heads in the same way that you would, if aerating the lawn, it would just help to have someone with more experience showing how it’s done more efficiently.
I love that about keeping your quote at $150 but people really need to keep in mind to check their other routes to see if they can actually fit 2 or 3 more lawns on that route. They may want to come a little lower to win the client in the neighborhood on that particular route. Of course there are other things to consider as well. Thanks for all of the great help & info you provide!
Rich clients are nice when they understand your value as they will pay handsomely for good work and decision (not blab about what you see for famous ppl)
Man you always have such relevant, informative content! I left being a LEO for lawn care last year and still putting pieces of the business together. Your content has been a godsend! Planning on joining the academy soon as I can! Keep the great content up !!!
Let's go! Can't wait to see you in there.
Never leave your job until your business is solid. 70%+ of new business dont make it past the first 2 years. Not discouraging ya, just be smart.
Working on minimum charge of $50 per cut has made me a lot of money. The bigger properties are nice but the real money is in your small to medium lawns!
Word 👊🏻
Excellent video Jonathan!
Excellent format, little bit of everything. Ty.
Glad you enjoyed it!
Great content 💯🔥
I loved the end of that man. Gotta think differently than all the suckers in the past man.
Ive done tractor, residential ztr, commercial diesel ztr, now using hydrowalk w/ caster type sulky. Residential ztr units broke all the time but one exploded its engine one kept cracking frame.
Can't beat a walk behind on hilly yards we have. Amazing machines
Hahah i didnt realize we were so close! Im in the Fort walton Beach area running 93 accounts with two part time employees. Mixture of commercial and residential.
Damn your good I'm still learning hope I get there👍
Very inspiring.
Thank you.
I’m on taking mode hopefully next year I’ll be on profit mode just trying to build 1 good route.
Great videos as always I appreciate you man of God. God bless you. This is your ministry.
Just curious why isn’t your main nice red truck not wrapped yet? I haven’t heard u mention why?
Also, with the abundance of questions, could you do a video on how you do your flowerbeds start to finish?
if you gonna ask $150.00 may as well ask $160.00 you may get it, one thing is for sure you ain't gonna git it if you don't ask
So many questions it’s just hard depending on your area elderly people just don’t have that kind of money to spend, etc.
Not just any dog, a female dog. That install looks great. Both your guys and the client did a great job with that
How long have your been using the empire zoysia? Do you have any properties that have that zoysia grass down for longer than three years?
For the grass
I would take that nice house for a lower price the reason its probably irrigated and fertilized which means weekly cuts, upsale for mulch and bed maintanemce program and last its great exposure for your company in a sense its part of your marketing budget. Neighboors are envyous of other properties.
In my opinion to a successful number one is relationships😊 relationships is where it starts if you have a good relationship with that person you're going to be fine no matter if a low baller comes in there and tries to undercut you you will still have it
The lord hates greed so do I I believe In being fair to my customers
I’m sure the lord does not have the feeling of “hate” 😉
Great Information man! I’m in Tampa Florida, neighbors. Is the price mention in video a monthly or per visit price ?
I’d take the one lawn at $90 it eliminates you traveling to three different sites and you would not have to worry about the “other company” breaking up the neighborhood you dominate. They get the best lawn it’s likely the neighbors are going to start switching to them too.
I prefer doing quality work on smaller properties for premium pay. Good clients are the most important thing.
So as I’m watching your video and you say that if you’re starting out and want that lawn would you price it cheaper to get the volume?
Sorry for all the questions, but why do you think of standdown is better than sit down zero turn
How do you price lawns with more sidewalks? Especially corner lot with sidewalks.
My question is though you have to start somewhere right one lawn, then two lawns, etc.
Where do you get your long sleeves shirts from?
There's a local uniform supplier here for all the sports teams, and I use them. The brand of the shirts are called SportTek, and they're pretty common and can easily be found online.
I just priced one for 120 for the same reason and I got it lol
Need a true mentor trying to find one of my area
I just had to let go of a customer that I've had for years today because of him canceling again this week for the 5th time since June. I hated to do it but it's been a recurring thing every other week. I need to run my business and be able to depend on my weekly pay. What would you have done in my situation?
I understand completely why you let him go, and it was probably the right decision. I had this exact scenario earlier in the year. I still have the customer, but we had a very honest conversation. He was starting to get in a habit of calling and cancelling because he thought the grass hadn't grown enough or whatever. I very politely explained that my schedule is full, and all the spots on my schedule are valuable, and that I count on completing those yards each week. I told him I understood why he may need to occasionally cancel, but I also told him that we would not be the right company for him if he continued to do so. Hasn't cancelled since.
@@FloridaTurfPros Thanks for the reply. Yeah after I called him and told him that I was going to stop service he simply said well that's unfortunate and said thanks for calling and said goodbye. You're right it's probably best that I let him go. After all the years of me servicing his lawn it seemed like he didn't even care, there was no loyalty on his part at all, at maybe trying to work the situation out. And when he did cancel he would let me know 2 days ahead of time. Alot can happen in those 2 days with the grass growing over that period of time.
How long did it take you to build route density?
a few years
Why not pay by acre or square
If I have only 25 biweekly accounts would you suggest I should be doing $40 vs $45 to focus on growth vs looking at profits? Just an example.
It depends on what your market will support.
Ok. I picked up a customer recently but their reservation was that I am solo and the previous company has employees and shows up even if staff calls out. I closed them by just being professional as possible and quoting what I think is a fair price. I charge $45 and I am in and out in 28-30min.
The bigger companies charge $50-$55 for cookie cutter lawns but the “Chuck in a truck” low end guys charge $35-$40. I’m charging on the higher end. But I’m finding I have turned down a lot of lawns cuz they want $40 and won’t go to my price at $50 for a particular lawn. That’s why I was wondering if because I’m still not a known business if I should think about lowering the price (still being profitable per property) but focusing on filling up my schedule then later on picking off ones that may not be as profitable.
Are you mostly weekly cuts now or biweekly?
Most are weekly, but I still have a lot of clients who prefer biweekly service, and I let them do that.
In Australian market its unheard of to do weekly mows 🤯
Most customers will not even agree to any schedule instead dictating we'll call you when it needs mowing, which of course is too bloody long.
Do the yards grow all year long in Florida
Not in our area of northwest Florida. It does in south Florida though.. I’ll be honest… that sounds horrible 😂
@@FloridaTurfPros I was just curious if you guys had to find stuff to do in the winter or if it just kept rolling through the winter , what do you guys do in the winter months in your area
@@Adiline164 Make a lot of money March-November then take off Dec-Feb. We do one off landscaping projects and property cleanups here and there, but the recurring maintenance is seasonal.
@@FloridaTurfPros how do you retain employees
How many houses do you do a day bro ? With how many people?
Our 2 man crew does 20-30 a day depending on the density. I take on about 7-10 a day for some of our high end clients.
@@FloridaTurfPros thanks for answering brother
Cuz we can only do like that for two man too. But the only thing if we are charging less than $30
How would that work bro
Do you think need to raise up to $50 per visit ?
Ever see any alligators on your customers yards?
Thankfully, no! Not yet
Do you have issues with nematodes ?
What in the world is a nematode.
@@FloridaTurfPros only nematodes i know are the worm things that ate Spongebobs house in Season 1 episode 5
I am in California and i am going to be forced to go electric 😒
NO. WAY.