PS: all considered (budget, time, lighting etc...) I prefer your video much better than the Kelloggs one! Yours is way more touching because its about your daughter and the kelloggs commercial has a shocking camera in the very first frame on the bottom left corner of the frame. As a professional photographer I noticed that straight away. I guess the camera has been erased when they aired the kelloggs commercial! As a swimmer, I also loved the phrase with the butterfly. I totally love your video all around!
"I had no lighting, all run & gun, 10 minutes until the lifeguard leaves... think I did pretty good." Dave you f*ckin' crushed it, my guy! Bravo. I swear you have superhuman modesty. A pretty rare trait in an Absolute Champion, like yourself ;)
Thanks for the mention, but more importantly, VERY WELL DONE! You can nit pick yourself to death on these, but honestly, I got engaged in the visuals and story (hooked) right at the beginning, my attention was kept, I got the "message" and what the "ad" was for in the first 15 seconds, nothing pulled me out of it, and it kept my attention throughout. Looks great even with the parameters you had to deal with, and, if your "client" was happy about it, I'd say you win the "I created a successful commercial" award. Great job!
This is Amazing! I'm a Subscriber on the Basic Filmmaker Channel, and I just ran across Dave Dugdale's Channel. Dave mentions Basic Filmmaker's Tips On Creating A Commercial. So I Subscribe to Dave's Channel and Thumb Up his video, before heading over to Basic Filmmaker to gain some more insight on creating a commercial. RUclips is where it's at!
Regardless of some of the critiques below, given the stage of things you did an outstanding job. I think if you were to pursue a career in this industry you have demonstrated hands down your potential, good job... Q
Your commercial wasn't bad at all for having not done one before. If fact, I think it's better than commercials I've seen produced by some people who have been in the for years. I produce local commercials, promotional videos, corporate videos, etc. for a living here in the San Francisco Bay Area. Well done Dave! Keep up the great work!
I watched Dave since his days of figuring out what the buttons on his T2i do. Needless to say, its awesome how much he has grown. Just proves that with hard work you can achieve anything. Well done Dave!
Some really nice shots in there! And a good, simple story. I was an ad copywriter/producer for about 7 years before I went full-time in video production, so I'm familiar with the process. And honing in on ONE simple message is one of the most difficult things to do. One of the things to note about the Kellogg's ad apart, that spending a little more time in post can kick up your spot even more, is sound design - the splashes, the crowd, the foot stepping on the board, the underwater gurgles, etc. A lot of it is very subtle, but can make a HUGE difference. Anyhoo, for a first commercial, this is 1000 times better than most local spots you see on the air.
I've shots a lot of production stills, so I am on a lot of sets, thus I see a lot from experienced people, but you sir did an amazing job, your final production, thumbs up
Mr. Dave, this is one of the most realistic video and explains the absolute ground reality of making a no budget video. Thank you so much for sharing such a honest video... Loved it.
I personally think you sell yourself WAY too short on this one! MOST everyday people are not going to see all the "little" things that you do and I understand that you want it to be absolutely perfect BUT........My opinion is that it is absolutely perfect the way it is! When I watched it, I was amazed at how good it really was. I was expecting obvious and horrible quality and mistakes but none visible to me on my first run through watching it. It was just beautiful and conveyed exactly what you wanted to. Now, if I was to watch it over and over and nit pick it, I'm sure I could find things but I say.....what's REALLY important? The message! It was beautifully done and conveyed exactly what you described! Kudos on a job well done!
I have to say that this is one of the best commercials I've seen, and I'm in the business. Who cares the colour-correcting and what not... the message is greatly delivered. Amazing job for run'n'gun man, great sound as well.
Honestly, this looked amazing for how little time and equipment you had. You made the best of what you had. If I didn't know the behind the scenes aspect, I would have thought you had all the time and equipment you needed to make this commercial. But I don't have that professional eye like you though. It also goes to show those who can't afford all the filming gear that you can still make amazing work without it. :D
Excellent 30sec commercial, I believe a successful commercial consist of grabbing the audience attention, invoking emotion and communicating the idea. You nailed all three. I try extremely hard not to get lost in the overly technical side of production because that usually kills the story. Its a fine balance and one that's learned with time. I find most who criticize are other videographers and film-makers who only look for the technical mistakes and not the story. Thanks for sharing another great experience!
Professionally done! Your commercial triggered the same kind of emotion as the kellog's commercial. And just you and your limited resources versus the big budget commercial. Granted, you learned from the big budget commercial which even had a behind the scenes spot. Big budgets productions are great for great visual. But it goes to show, indie dudes like you can create something good visually and trigger emotion. You have a knack for this!
I can't even explain how much your videos have helped me Dave! They have saved me a lot of time I would have spend researching things that you could explain in a matter of minutes! Please continue doing what you are doing :D
Great Video Dave Dugdale! I actually like the commercial for it being a run and gun shoot. It's always impressive when a filmmaker/cinematographer creates a great product out of something that was done under limitations.
Nice job, Dave! The final footage looks good. The color grading is pretty straight-ahead vs. stylized which is better than I've seen on the majority of local and even nationally produced commercials for small businesses (i.e., low to no budget) The theme and voice-over worked out great. I'm betting that you're nit-picking your own work because you've been working the nitty-gritty details for a few days. ;-)
Thanks Dave, really enjoyed your commercial, it's given me the confidence to take on more of this type of work. I took a look at The Basic Film Maker video you recommended, wow great tips there. Thanks again for taking the time in sharing all this with us, cheers, Mark
Good job! I like the fact you edited in slow motion to give it a soft comfortable feeling along with the choice of background music. Your shots were great! I am also learning commercial shooting and have done a few. I've learned a storyboard is KEY! I need to work on my lighting and what lens's are best for what scenes. You will only get better if you continue learning =).
I'm amazed at the variety of shots you managed to get in what did you say? 10-15 minutes or so? You made it look like you shot all day. How did you get so much variety of angles and positions in such a short amount of time? How many times did they go back and forth in the water for you to get all that? Can you share more about how you mixed any underwater shots in there too? Were you the only camera person?
I think your video is awesome!! Your daughter is very lucky to have a dad who is willing to spend time with her and doing great stuff like videos for her.
You did a great job. Congrats on finishing it. Small critique though. I heard much much more about why you couldn't make it look like the Kellogg commercial than I heard what you actually learned / takeaways from your own experience shooting a 30 sec spot. Thank you for posting this though!
Thanks Dave! As you said yourself, it has been a great learning experience for yourself! The result frankly, was great! We can be so destructive with being too critical of our own work. You will get faster. Very few people know what colour grading is, fewer seem to appreciate it!
Dave are you Kidding! That was an Excellent Job considering all that you were up against. I'm glad that I found your channel. I have a project that is along the same vein as your commercial, and now I'm inspired! Thanks for sharing and thanks for the channel, because I'm a Subscriber. I'll keep you posted on the final outcome of my project and I'll be checking out some of your other videos. Be well, stay encouraged, and an Encourager!
1. Don't be so disparaging (did I spell that right?). You did a great job with the video considering what you had to work with, that it was being done pro bono, and was really just a learning experience. 2. Thank you, thank you, thank you for continuing to share your learning with the rest of us. You continue to inspire me as I try to formulate a plan out of my disastrous current career and into something more creative.
Great Job Dave. Sure it may not be exactly the way you would have liked it to be technically but really the only people who will care about that are photographers and videographer. The more important thing is the message and the feeling and you did a great job getting that across.
Nice job Dave. As a Creative Director who concepted national TV spots a couple suggestions. I would have spaced out the audio. Goggles.Check to Goggles.... Check. And the end logo was somewhat lost up in the right corner with black type on a dark background. Should have made it larger, centered, simpler background - more readable. Never let design hurt readability.
I would like to add to the logo comment. Widescreen is great, and while most of us have widescreen monitors and TVs, not all of us do. If the client wanted to put this on TV, any audience member still using a standard def TV or who only have standard def channels would not see any or all of the logo. Local broadcast stations will not resize your video to fit their format, they'll simply cut the sides off and that visual information is lost.
Thank you! I have to make a 30 sec ad to be projected on a drive in theater screen on Friday, so talk about ran and gun! This was inspiring, and good timeless content.
Loved this video! I never realized how difficult it is creating a 30 second commercial. I feel like I have so much content for a short film haha. Thanks for this :)
Dave, great stuff. The commercial was well done especially considering the circumstances. Sharing the experience and insights with us is amazing, thanks for that. I could talk for hours about this piece alone and it sounds like you could to (hint, see below;)). I'm working on more of my own personal video projects as well and will be sharing it on my channel too. Seriously if you have any interest in starting a podcast (audio only) where we deep dive into all the BTS and lessons of shoots like this, I would love to do that show with you. Ponder it;) Thanks again for sharing.
This is brilliant - and very inspirational! You've created an advert that sits perfectly alongside any TV advert for quality. I'm new to videography and your tutorials and discussions are worth their weight in gold, so thanks for posting this!! On a purely technical note, I'm assuming that the underwater footage was all done with the GoPro? Certainly beats spending a ton of cash on a waterproof case for the SLR! Thanks again
Great project. It's the things we're passionate about that come out the best. With digital cameras I'd forgotten how important white balance is, thanks for reminding me.
Hi Dave, If you only had 30mins approx to shoot this inc interview, I think that's amazing, well done! I also just finished a shoot with a Swimmer, and I had just under an hour, it was so tough, especially lens changes and shots with movement. I'd planned it out with a shotlist, but things changed and I had to react. I got some great footage so am happy, but I watched this, and I laughed, I felt your pain. You must be very pleased with the results considering the parameters you had to work with. It's a shame you weren't given a bit more respect for what you were trying to achieve, but I can understand it from everyones point of view. Part of being a Filmmaker is adapting to your shooting environment, something I'm learning to deal with now. Thanks for sharing this kind of info with us. Much appreciated.
In the process of creating my first commercial and this was so helpful, thanks so much! Gonna check out the Basic Filmmakers video you mentioned. Btw, great job on the commercial!
Great work Dave!! Been following you for a few years now. You've come a long way. I've dabbled in a few of those myself. Building my own video editing "Monster" PC this summer! Thanks for the guidance on how you built yours.
Nice and insightful, I think you're pretty fortunate to get such a good result with such limited time filming and working with the voice talent. Really like the final result though!
Great commercial Dave! Thanks also for sharing your thoughts and problems you had with it. It doesn't look like "run & gun", small production yes, but not cheap. Cheers :-)
I loved this video. I also loved the 30-second ad, thought that is was brilliant. I have recently done a similar thing. Wanting to learn how to use iMovie, I decided to make a short ad for my local ice rink to learn these skills - knowing the challenge of trying to pack a message into a short 30 - 40-second ad. I did this just as a project with no intention of anything more than that, so in my case, I stole the video and didn't shoot it myself. But by doing that I could use high-quality images and concentrate on telling the story. Like you, I set my brief to be selling life skills and rather than sell the venue, I thought the best way was to sell the activities. As I live in Melbourne Australia where there is really only one decent ice rink, I thought that that was a good plan. The challenge was to make aspirational ads that would motivate people to embrace the ice sports. For me, hockey was easy as I have been playing hockey all my life. But can I make curling exciting? Wow, that was a challenge as was speed skating to a lesser degree and figure skating. Anyway, as I dont own the videos and have copyright issues I cant post them, but I would love to share them with you if you are interested on the understanding that they are kept between you and me. I really enjoyed doing it and found it a real challenge, so I was interested in your experiences which were so similar to mine. I actually made 5 ads, most 40 seconds and one a bit longer.I will check out the sites you recommend. Thumbs up from me too. David.
Hey I have a random question and/or a weird question... I'm a fairly good color grader but, I can't seem to understand how to capture that "tv commercial look" (Warm, High Key, Etc.).. Could you possibly help me out? Your commercial looks exactly like what I was going for so any tips on picture style, color corrections, etc.. would be great!
You don't need any of the excuses ... Only other filmmakers would notice the missing contrast or color corrections ... For the rest of the world ... You did a good job ... You sent a msg ... Thats what commercials are about
I think it looks really well done. You were a one man crew with probably a very little budget. Pat yourself on the back. You have to remember that production has to do with a crew. If I shoot something I hire a DP, grip, audio, and PA. Even on a short time scale, your crew can assemble lights and equipment faster than you can do it alone.
I give a movie trailer or a new song I am listening to for the first time the old "3 seconds test". If it's good, I'll know from the 'feel' of it within the first 1-3 seconds. You did GREAT, Davey Dave-Dave! I liked the music and the cute girl VO. Visually, my favorite shot was the one after the woman says "...it ends up turning into a life skill..." and we see a shot of the girl looking up at her coach in slow motion! Great job!
Great video Dave! Going to be shooting a commercials soon, great tips! Just a little tip to you, make your links on screen open in a new tab. Keep it up!
Very nice Dave! I am wondering if in a situation like that without additional lighting if a small matte box might improve contrast. I am working on my video techniques as well. I purchased a "rig" to give me versatility and the matte box seems to help in many situations.
I guess since I've watched this quite a few times since you posted. I should say great video and I enjoyed it a lot. Watch all the time and long time subscriber.
Great work. I'm a ad man going in the opposite direction. I've done ads but know I'm going into directing. Bought my 5d lll and a 6d and some Redrock rigs. lol, I do things big. Your videos have been very helpful. thanks a bunch.
Canon 5D Mark 3: amzn.to/2w44Rpt
www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/BI/6499/KBID/7145
PS: all considered (budget, time, lighting etc...) I prefer your video much better than the Kelloggs one! Yours is way more touching because its about your daughter and the kelloggs commercial has a shocking camera in the very first frame on the bottom left corner of the frame. As a professional photographer I noticed that straight away. I guess the camera has been erased when they aired the kelloggs commercial! As a swimmer, I also loved the phrase with the butterfly. I totally love your video all around!
"I had no lighting, all run & gun, 10 minutes until the lifeguard leaves... think I did pretty good." Dave you f*ckin' crushed it, my guy! Bravo. I swear you have superhuman modesty. A pretty rare trait in an Absolute Champion, like yourself ;)
Thanks for the mention, but more importantly, VERY WELL DONE! You can nit pick yourself to death on these, but honestly, I got engaged in the visuals and story (hooked) right at the beginning, my attention was kept, I got the "message" and what the "ad" was for in the first 15 seconds, nothing pulled me out of it, and it kept my attention throughout. Looks great even with the parameters you had to deal with, and, if your "client" was happy about it, I'd say you win the "I created a successful commercial" award. Great job!
This is Amazing! I'm a Subscriber on the Basic Filmmaker Channel, and I just ran across Dave Dugdale's Channel. Dave mentions Basic Filmmaker's Tips On Creating A Commercial. So I Subscribe to Dave's Channel and Thumb Up his video, before heading over to Basic Filmmaker to gain some more insight on creating a commercial. RUclips is where it's at!
Regardless of some of the critiques below, given the stage of things you did an outstanding job. I think if you were to pursue a career in this industry you have demonstrated hands down your potential, good job... Q
Thanks!
Im a young teen wanting to go into advert making. How's the pay? And is it as fun as what it seems?
Your commercial wasn't bad at all for having not done one before. If fact, I think it's better than commercials I've seen produced by some people who have been in the for years. I produce local commercials, promotional videos, corporate videos, etc. for a living here in the San Francisco Bay Area. Well done Dave! Keep up the great work!
I watched Dave since his days of figuring out what the buttons on his T2i do. Needless to say, its awesome how much he has grown. Just proves that with hard work you can achieve anything. Well done Dave!
Some really nice shots in there! And a good, simple story.
I was an ad copywriter/producer for about 7 years before I went full-time in video production, so I'm familiar with the process. And honing in on ONE simple message is one of the most difficult things to do.
One of the things to note about the Kellogg's ad apart, that spending a little more time in post can kick up your spot even more, is sound design - the splashes, the crowd, the foot stepping on the board, the underwater gurgles, etc. A lot of it is very subtle, but can make a HUGE difference.
Anyhoo, for a first commercial, this is 1000 times better than most local spots you see on the air.
I've shots a lot of production stills, so I am on a lot of sets, thus I see a lot from experienced people, but you sir did an amazing job, your final production, thumbs up
Thanks!
Mr. Dave, this is one of the most realistic video and explains the absolute ground reality of making a no budget video. Thank you so much for sharing such a honest video... Loved it.
Glad it was helpful!
I personally think you sell yourself WAY too short on this one! MOST everyday people are not going to see all the "little" things that you do and I understand that you want it to be absolutely perfect BUT........My opinion is that it is absolutely perfect the way it is! When I watched it, I was amazed at how good it really was. I was expecting obvious and horrible quality and mistakes but none visible to me on my first run through watching it. It was just beautiful and conveyed exactly what you wanted to. Now, if I was to watch it over and over and nit pick it, I'm sure I could find things but I say.....what's REALLY important? The message! It was beautifully done and conveyed exactly what you described! Kudos on a job well done!
I have to say that this is one of the best commercials I've seen, and I'm in the business. Who cares the colour-correcting and what not... the message is greatly delivered. Amazing job for run'n'gun man, great sound as well.
Great job for the first one!!! Without all the high powered lights and gadget you got the message across!
Honestly, this looked amazing for how little time and equipment you had. You made the best of what you had. If I didn't know the behind the scenes aspect, I would have thought you had all the time and equipment you needed to make this commercial. But I don't have that professional eye like you though. It also goes to show those who can't afford all the filming gear that you can still make amazing work without it. :D
Great commercial and video on it! The fact that it was run & gun truly adds to the magic you've created!
Excellent 30sec commercial, I believe a successful commercial consist of grabbing the audience attention, invoking emotion and communicating the idea. You nailed all three. I try extremely hard not to get lost in the overly technical side of production because that usually kills the story. Its a fine balance and one that's learned with time. I find most who criticize are other videographers and film-makers who only look for the technical mistakes and not the story. Thanks for sharing another great experience!
Thanks! Having a good "story" is a great place to start and allows people to see past the mistakes.
Professionally done! Your commercial triggered the same kind of emotion as the kellog's commercial. And just you and your limited resources versus the big budget commercial. Granted, you learned from the big budget commercial which even had a behind the scenes spot. Big budgets productions are great for great visual. But it goes to show, indie dudes like you can create something good visually and trigger emotion. You have a knack for this!
You're an inspiration and I love you relationship to the audience when you talk to the camera. Keep it up Dave
Dave, this video is very well done. You have incredible vision and leadership... you're learning and teaching at the same time! I love your vids.
I can't even explain how much your videos have helped me Dave! They have saved me a lot of time I would have spend researching things that you could explain in a matter of minutes! Please continue doing what you are doing :D
I think you did a brilliant job. You are an excellent filmmaker. Great tutor. Humble and always willing to learn. Kudos to you.
Great Video Dave Dugdale!
I actually like the commercial for it being a run and gun shoot. It's always impressive when a filmmaker/cinematographer creates a great product out of something that was done under limitations.
Nice job, Dave! The final footage looks good. The color grading is pretty straight-ahead vs. stylized which is better than I've seen on the majority of local and even nationally produced commercials for small businesses (i.e., low to no budget) The theme and voice-over worked out great. I'm betting that you're nit-picking your own work because you've been working the nitty-gritty details for a few days. ;-)
Thanks Curtis, I just know if I had more time I could have done a lot better.
Dave Dugdale Looks great, especially given the short time window that you had :)
Thanks Dave, really enjoyed your commercial, it's given me the confidence to take on more of this type of work. I took a look at The Basic Film Maker video you recommended, wow great tips there. Thanks again for taking the time in sharing all this with us, cheers, Mark
Good job! I like the fact you edited in slow motion to give it a soft comfortable feeling along with the choice of background music. Your shots were great! I am also learning commercial shooting and have done a few. I've learned a storyboard is KEY! I need to work on my lighting and what lens's are best for what scenes. You will only get better if you continue learning =).
I'm amazed at the variety of shots you managed to get in what did you say? 10-15 minutes or so? You made it look like you shot all day. How did you get so much variety of angles and positions in such a short amount of time? How many times did they go back and forth in the water for you to get all that? Can you share more about how you mixed any underwater shots in there too? Were you the only camera person?
I think your video is awesome!! Your daughter is very lucky to have a dad who is willing to spend time with her and doing great stuff like videos for her.
Thanks!
You did a great job. Congrats on finishing it. Small critique though. I heard much much more about why you couldn't make it look like the Kellogg commercial than I heard what you actually learned / takeaways from your own experience shooting a 30 sec spot. Thank you for posting this though!
Thanks Dave! As you said yourself, it has been a great learning experience for yourself! The result frankly, was great! We can be so destructive with being too critical of our own work. You will get faster. Very few people know what colour grading is, fewer seem to appreciate it!
Dave are you Kidding! That was an Excellent Job considering all that you were up against. I'm glad that I found your channel. I have a project that is along the same vein as your commercial, and now I'm inspired! Thanks for sharing and thanks for the channel, because I'm a Subscriber. I'll keep you posted on the final outcome of my project and I'll be checking out some of your other videos. Be well, stay encouraged, and an Encourager!
holy crap, people are critiquing???? that was fanTAStic!!! very moving, very touching. and clever too! I was blown away
Well done Dave, for someone who's apparently never made a commercial it looks really professional!
1. Don't be so disparaging (did I spell that right?). You did a great job with the video considering what you had to work with, that it was being done pro bono, and was really just a learning experience.
2. Thank you, thank you, thank you for continuing to share your learning with the rest of us. You continue to inspire me as I try to formulate a plan out of my disastrous current career and into something more creative.
Great Job Dave. Sure it may not be exactly the way you would have liked it to be technically but really the only people who will care about that are photographers and videographer. The more important thing is the message and the feeling and you did a great job getting that across.
Nice job Dave. As a Creative Director who concepted national TV spots a couple suggestions. I would have spaced out the audio. Goggles.Check to Goggles.... Check. And the end logo was somewhat lost up in the right corner with black type on a dark background. Should have made it larger, centered, simpler background - more readable. Never let design hurt readability.
Thanks for the ideas!
I would like to add to the logo comment. Widescreen is great, and while most of us have widescreen monitors and TVs, not all of us do. If the client wanted to put this on TV, any audience member still using a standard def TV or who only have standard def channels would not see any or all of the logo. Local broadcast stations will not resize your video to fit their format, they'll simply cut the sides off and that visual information is lost.
Jorie Tappa jodie nobody wants to hear about ur 3rd world problems. 16x9 is fine
Jorie Tappa - Actually 4:3 TV will correct for 16:9, it will just have black bars.
I would love for you to critique my work.
Excellent job Dave, if i saw that commercial on tv.. i wouldn't be able to tell that it wasn't done by some huge production company!
Thank you! I have to make a 30 sec ad to be projected on a drive in theater screen on Friday, so talk about ran and gun! This was inspiring, and good timeless content.
Loved this video! I never realized how difficult it is creating a 30 second commercial. I feel like I have so much content for a short film haha. Thanks for this :)
Glad it was helpful!
Great job Dave! And thanks for being generous in sharing your experience.
Dave, love your videos and love your heart with what/how you do. Thanks for taking the time to share what and how you learn! Keep it up!
Dave, great stuff. The commercial was well done especially considering the circumstances. Sharing the experience and insights with us is amazing, thanks for that. I could talk for hours about this piece alone and it sounds like you could to (hint, see below;)).
I'm working on more of my own personal video projects as well and will be sharing it on my channel too. Seriously if you have any interest in starting a podcast (audio only) where we deep dive into all the BTS and lessons of shoots like this, I would love to do that show with you. Ponder it;)
Thanks again for sharing.
I love how well you shared your ideas... a natural teacher... : )
Commercial looks great, I love your down to earth attitude, to me that shows
you're a great filmmaker!
This is brilliant - and very inspirational! You've created an advert that sits perfectly alongside any TV advert for quality. I'm new to videography and your tutorials and discussions are worth their weight in gold, so thanks for posting this!!
On a purely technical note, I'm assuming that the underwater footage was all done with the GoPro? Certainly beats spending a ton of cash on a waterproof case for the SLR! Thanks again
Great video. Dave these talk throughs of your experiences on various projects are so helpful. Thank you so much for doing these.
Great project. It's the things we're passionate about that come out the best. With digital cameras I'd forgotten how important white balance is, thanks for reminding me.
Hi Dave,
If you only had 30mins approx to shoot this inc interview, I think that's amazing, well done!
I also just finished a shoot with a Swimmer, and I had just under an hour, it was so tough, especially lens changes and shots with movement. I'd planned it out with a shotlist, but things changed and I had to react.
I got some great footage so am happy, but I watched this, and I laughed, I felt your pain. You must be very pleased with the results considering the parameters you had to work with. It's a shame you weren't given a bit more respect for what you were trying to achieve, but I can understand it from everyones point of view. Part of being a Filmmaker is adapting to your shooting environment, something I'm learning to deal with now.
Thanks for sharing this kind of info with us. Much appreciated.
That was amazingly done. Awesome. Im currently in film school, and hope to start doing my own productions.
This was fantastic great mixture of camera shots and emotion used in it
In the process of creating my first commercial and this was so helpful, thanks so much! Gonna check out the Basic Filmmakers video you mentioned. Btw, great job on the commercial!
Great work Dave!! Been following you for a few years now. You've come a long way. I've dabbled in a few of those myself. Building my own video editing "Monster" PC this summer! Thanks for the guidance on how you built yours.
Great job and awesome work. I am taking on the same journey for my first 30 sec commercial. Thanks for the tips.
BABA your first commercial is great love it!
Fantastic job! The visuals were great. It left me wanting more... that's a good thing.
Great video. I'm a photojournalist trying to learn video so I admire how far you have come with it. I'm very stuck with editing skills.
Nice and insightful, I think you're pretty fortunate to get such a good result with such limited time filming and working with the voice talent. Really like the final result though!
Impressed. Much to learn, and really appreciate you sharing your experience here!
Great job! I got the story behind it. Visuals were awesome. Very good for a 1st attempt. Can only get better from here.
Great commercial Dave! Thanks also for sharing your thoughts and problems you had with it. It doesn't look like "run & gun", small production yes, but not cheap.
Cheers :-)
Awesome spot, Dave! Looks like it could be on national TV!
I loved this video. I also loved the 30-second ad, thought that is was brilliant. I have recently done a similar thing. Wanting to learn how to use iMovie, I decided to make a short ad for my local ice rink to learn these skills - knowing the challenge of trying to pack a message into a short 30 - 40-second ad. I did this just as a project with no intention of anything more than that, so in my case, I stole the video and didn't shoot it myself. But by doing that I could use high-quality images and concentrate on telling the story. Like you, I set my brief to be selling life skills and rather than sell the venue, I thought the best way was to sell the activities. As I live in Melbourne Australia where there is really only one decent ice rink, I thought that that was a good plan. The challenge was to make aspirational ads that would motivate people to embrace the ice sports. For me, hockey was easy as I have been playing hockey all my life. But can I make curling exciting? Wow, that was a challenge as was speed skating to a lesser degree and figure skating. Anyway, as I dont own the videos and have copyright issues I cant post them, but I would love to share them with you if you are interested on the understanding that they are kept between you and me. I really enjoyed doing it and found it a real challenge, so I was interested in your experiences which were so similar to mine. I actually made 5 ads, most 40 seconds and one a bit longer.I will check out the sites you recommend. Thumbs up from me too. David.
Excellent Dave. I learn so much from your stuff, thanks for sharing your talent.
Awesome Commercial and Video Elaboration as well Dave. I thoroughly enjoyed it sir. 🙂
The Commercial was great!! don't worry about the technical details. I loved the commercial!
Awesome ad for so little time and money into it. Could not have been better for the effort you were able to do. Excellent. Inspiring even.
Thanks!
It is a really amazing video with such limited resources. I am hooked. The ideas are brilliant.
Hey I have a random question and/or a weird question... I'm a fairly good color grader but, I can't seem to understand how to capture that "tv commercial look" (Warm, High Key, Etc.).. Could you possibly help me out? Your commercial looks exactly like what I was going for so any tips on picture style, color corrections, etc.. would be great!
Short, simple but straight to the point. Good concept.
You don't need any of the excuses ... Only other filmmakers would notice the missing contrast or color corrections ... For the rest of the world ... You did a good job ... You sent a msg ... Thats what commercials are about
Great job Dave love this. It not easy to make a good commercial. Thanks for all the good info.
love that Commercial Dave !!!
Love the script your daughter made it very heart warming.
That was a great commercial and inspirational. Im just learning some things and looking to do commercials for my own products I license as an artist.
I thoroughly enjoyed this video Dave. I appreciate the tips!
Just starting to learn how to shoot our own products (still and video). Your videos are a huge inspiration. Thanks so much.
Good job ..Dave......you used 30 seconds moment ...proper way ...helpful tutorial Thanks !
Great commercial, I loved it. Got to admit, considering all the problems you presented, it looks really good. Thanks for the quick lesson.
I think it looks really well done. You were a one man crew with probably a very little budget. Pat yourself on the back. You have to remember that production has to do with a crew. If I shoot something I hire a DP, grip, audio, and PA. Even on a short time scale, your crew can assemble lights and equipment faster than you can do it alone.
Dave you are so Hard on yourself but I guess that's why your videos are so good. Great job.
Nice job explaining your experience and good information on other sites to visit. Thanks for sharing your talent.
GREAT JOB DAVE! Love it! Congratulations!
OMG that is a FANTASTIC commercial dude.
It's really great. Thanks for being so candid.
I give a movie trailer or a new song I am listening to for the first time the old "3 seconds test". If it's good, I'll know from the 'feel' of it within the first 1-3 seconds. You did GREAT, Davey Dave-Dave!
I liked the music and the cute girl VO. Visually, my favorite shot was the one after the woman says "...it ends up turning into a life skill..." and we see a shot of the girl looking up at her coach in slow motion! Great job!
ROFL!!! I just noticed the color card under the water. That's awesome!
Another awesome work Dave!
This is terrific! It gave me an idea for a friend of mine who is a running coach. Thanks.
WOW! I'm so intimidated! (Which is probably not such a bad thing considering I am looking to you to teach me about this!) You have skills! SUBSCRIBED!
I love your commercial! you are sooooo talented! thanks for sharing!
Thank you for sharing your experience. It really helped me a lot on making decisions on how to put everything together.
Glad it was helpful!
I love seeing you and your work grow. Im on the same path and you're an inspiration. keep it up.
Thanks for always being so honest, as always good job.
This video is awesome! I'm shooting mine soon and I'll remember some of the things you mentioned. Thank you!
Great video Dave! Going to be shooting a commercials soon, great tips! Just a little tip to you, make your links on screen open in a new tab. Keep it up!
Very nice Dave! I am wondering if in a situation like that without additional lighting if a small matte box might improve contrast. I am working on my video techniques as well. I purchased a "rig" to give me versatility and the matte box seems to help in many situations.
I guess since I've watched this quite a few times since you posted. I should say great video and I enjoyed it a lot. Watch all the time and long time subscriber.
Great work. I'm a ad man going in the opposite direction. I've done ads but know I'm going into directing. Bought my 5d lll and a 6d and some Redrock rigs. lol, I do things big. Your videos have been very helpful. thanks a bunch.
Thanks.
Thanks took your advice.
Great commercial, Dave. :-)
All of that other stuff no one really notices, Great job the commercial was well done!
Your 30 sec commercial is very good, pro look. Well done!
Great job and thank you for sharing your source research as well. I watched all of it.
You did a great job! Don't be so hard on yourself!
it's amazing. thanks!