TikTok Expert Exposes The Algorithm feat. Taran Gray
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- Опубликовано: 2 окт 2024
- In this video Taran Gray and I talk about how artists can make money from music without relying on streams, and how to capitalize on the TikTok algorithm. Taran is a TikTok content specialist managing content for Yamaha and other popular brands, and he runs a content marketing agency called Social Play Digital (www.socialplay....
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Hey Andrew! Loved being on to talk with you and enjoying the feedback in the comments. I want to address a few things in hope that people take this information to heart and have greater success as music artists than they do currently -
1. I’m a music artist but I don’t use any socials currently except Instagram.
It’s sort of the analogy of someone who cooks for a living buys Macdonald’s on the way home. At the end of the day, I don’t currently have the time or energy to do my socials the way they need to be done. So I don’t. I’m hoping to change this within the next few months.
2. You’re a music artist with or without this. This information is for all levels of artist that’s looking into the additional income stream of influencer marketing. That’s my background and as I currently work with large corporations, I can tell you that they’re giving a LOT of money to anyone online they deem as a community leader in their target audience (regardless of follower count). If you’re making bank on Spotify, why not make even more bank with influencer marketing?
3. Whether you like it or not, influencer marketing is the most viable way to say independent (if that’s desired), because why go to labels for money and connections if you’re already doing it with social media?
I’m not currently trying to build a brand as a music artist (yet) or a marketing influencer. I’m just a musician, who has insider knowledge because of my profession in digital advertising, that wants to give back to the community.
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what he said about streams is kinda cap. depends on the music and how big ur catalog is
A hat has nothing to do with tiktok
Nope he’s right, I have almost a million streams 400$ so pay attention to him
True, I think he might be talking to the smaller music artist that want to make quick money that can free them from a full time job
@@tonyroguemusic he’s talking to all Spotify artists
It doesn’t pay much
major artists with a billion plays only got $ 50k
Spotify should pay more per stream I don’t know how much but royalty’s for radio. We’re so much higher it should be somewhere in between.
Let's say you're an artist with 50,000 monthly listeners - you likely aren't making a living off of streaming. But if you got into sponsorships, Patreon memberships, merch, touring etc you might be able to make a living off of your current audience size.
You can definitely make a living off of Spotify alone (I know many who do), but there are so many other options out there to monetize your music. It's all about finding the ones that make the most sense for you and doing those.
Some people hate the idea of these sponsorships, and honestly I don't think i'd do them myself. But others will see this as being perfect for them and would much rather do that than tour or sell Patreon subscriptions.
What a stellar video. Thank you Andrew!
Glad you liked it, thanks!
That was really good. I need to watch more of his videos
Thanks!
How confusing. I literally was watching another ex-Tiktok worker video here at YT saying the algo doesn't worth at all but value content such as inspirational, educational or entertainment, and not at all SEO. Video: "Ex-Empleado de TikTok Desvela los Secretos del Algoritmo (Guille Collado)".
At $3000-$4000 per 1million streams....Streaming can definitely generate more money than small brand deals if you can build a strong streaming catalog. Yes trying to do it with one song is not as pratical.
Really good video, I learned more about TikTok than I ever knew
In my experience I've had videos with 200 views with a lot of engagement and videos with 1,000 views with literally few to none engagement. This gets me confused, because almost none of my high engagement videos have gone over 300 views. I understand that having higher engagement means that youre reaching the right audience. So I dont really get what this AI wants.
I've been puzzled by this same issue, exactly the same thing happens with my content! I've never heard anyone else talk about this either
I've noticed and wondered about that too
What they say is to remain persistent... Which I plan to do, but it's a little confusing and disappointing
I don't think a skate brand is a good reference. No skate brand is really advertising outside of skaters other than nike. Not much money in Skating. Can you give other examples? Maybe products for a lofi artist? Was thinking coffee or something.
The the worst and most toxic advice an artist can get "Stop focusing on your music, start being an influencer and pump your social accounts for brand deals".
I don’t agree that that’s the message. You’re allowed to just make music but if you want success on social media you have to play their game.
And if you want to make money from music, you have to do the things that make the money. Music doesn’t typically do that in the digital age.
It’s not to stop focusing on music, it’s that there is also an opportunity for you to make money using this method. Just like selling merch, patreon subscriptions, etc. if you’re in the music business you’re in the business of making money from your music.
If you just want to treat music as a hobby, you can. But you can also be a serious music artist without doing stuff like this if it doesn’t fit your brand. There are artists that only rely on streaming, but it’s hard and it’s risky to only have one income source.
Stay a starving artist then ig
Have you considered not writing songs and getting your local laundromat to sponsor whatever it is you decide to do instead? 😂
He’s talking about how to make a living off of the “music business” not how to be an artist in the truest sense of the word
This is a really good video, looks like I'm on the right path thus far. Always room for growth! Thanks for the content🥶🤟🏽
facebook ads aint working bro
It’s working for me and thousands of people I know. There must be something wrong with your setup.
I learned a lot. Thx
Been watching 2 months, finally subbed; thanks for the valuable content its why I watch! Can you share your spotify income with us?
Great interview! Thank you Andrew! 😊
do you recommend IG vs TIKTOK ads?
Awesome stuff as always!
thanks!
Can anyone share the link of the talk where Andrew met Taran Gray?
It was a 2024 NAMM talk in the ideas center at the convention center. Not sure you'll be able to find it online anywhere, the NAMM site stopped streaming it for members I believe a month ago.
revenue from spotify doesnt matter? according to goldman sachs revenue from spotify DOES matter ill pass on taking advice from someone with 15 monthly listeners
It's not that it doesn't matter, of course many artists make a living off of Spotify or streaming alone (I know a bunch). But more that there is a big opportunity for other revenue sources even for artists that aren't big enough to make good money from streaming.
In this video we talk about the sponsorship stuff. But other artists will make good money from shows, sync, Patreon, merch etc (often multiple income sources).
This is true for RUclips creators as well - the adsense revenue is typically tiny compared to other revenue sources like sponsorships, memberships, products, services etc.
As far as I know he's not really an active artist, he works in the music industry and on social media marketing professionally. I can't share his client list but I can say that they include mainstream brands you've heard of.
So i wanted to start running ads to existing posts on both Spotify and tiktok. Started with facebook. Just wanted to do video views on existing reels and have the placement just for the reels. As (throughplays) But the video views arent increasing on the reel i chose . Its running it as a different video just as an ad. I just didnt want to boost the post within instagram. So later on i can retarget. What am i doing wrong? Any advice?
What if artists aren’t actually doing this to make money?
Then have fun producing music I guess??
@@skillfewthank you. I’m having fun
This isn’t the video for you then. Just enjoy making art for the sake of art.
Then why are you here
@@ItsQueVioletteI ran out of VIP sausages