But but… iT hAs So MuCh ToRqUe Honestly these prices are insane. You get less bang for your buck than ever before with a Tacoma. You want a powered rear window and powered driver seat? That be a $4000 package add on. You want dual climate control? That’ll be an $8000 package on add. And, in my opinion, tuning the hybrids to focus more on power over MPG is not the right move. How many mid-size truck owners are actually towing heavy loads and need that much power? I would argue not that many. MPG on the other hand… I’m sure a lot of people would happier to save thousands on fuel
@@Jomonji Once the CAFE standards get to a certain point, no doubt they will retune it for gas mileage. They will have to. I think 2027 is the year. Govt is forcing companies to go electric because of “climate change”
Prices will keep going up as long as people keep buying. Lots of people have no control and they are getting themselves in deep doo doo. Repo’s are through the roof right now.
@@VieweronRUclips Not really. The 3rd gen had a ton of quality issues and the 3.5L sucked compared to the 2nd gen and the 4.0L. Dude we call it the "Turd Gen" on TacomaWorld.
Wow! I feel a lot better about the 32.7k out the door price i got last week for my 2023 Nissan frontier SV with convenience and technology package in real nice tactical green. Very happy.
Smart move... If Nissan isn't greedy, they could really make a dent in Taco sales...I thought about doing what you did last fall but found a 23 off road premium at a reduced price that the dealer wanted to move at the end of the month... The 24 version would cost $55k....12 more than I paid...which hurt at the time but feels better now🙄
Hey Toyota, I love you. I have a 2021 4Runner that I adore, and I have dreamed of complimenting it with a Tacoma one day. But not at these prices. Sorry. I'll never pay over $60k for a truck, period.
the base tacoma sr 4x4 is good truck to do truck thing s ........ but Toyota will only send so many to certain sales regions , will we get any SR etracab 4x4s or the trd preruner in so calif ??
I just pulled my window sticker for my 2013 Toyota Tacoma Access cab with a 6ft bed, 4.0L V6 engine, and the towing package. The total was $26,910.00. The truck has about 108,000 miles on it and I don't think I'll ever get rid of it. No matter what the cost of repair, it has to cheaper than a monthly payment on a new $60,000 Toyota truck.
Nissan Frontier is using a 3.8 6 cylinder engine with a 9 speed transmission. It's also a lot cheaper in price than the Toyota. If I was a truck guy I would be looking at that.
I think RUclipsrs are to blame for a lot of this insanity. Now auto makers are just producing overpriced gimmicks instead of vehicles that customers actually want or can afford. I remember when they all used to complain about buttons, now everything has giant tablets on the dashboard
I don't hate the new Tacoma it's just that the economy is ruined. no one can afford it. It's supposed to be the every man's vehicle with a low tag and long durability.
Went to the dealership in my area and the cheapest sr5 they had was 46k. The one trd off-road they had was 57k. I like Toyota but I think they’re smoking that good stuff
The new mid grade Land Cruiser is 68K so I think TRD Pro 4Runner will be between 65-68K and OTD at slightly over 70K. I’m in the very fortunate position that I can afford one, but I don’t know that I’m willing to spend that much for a new 4Runner when my current one has so much life left in it. It disgusts me to see Toyota gouge consumers like this.
My local Toyota dealer has TONS of Tacoma's sitting like ducks! I thought they would go right away when they got off the truck, but they did not? The price is wayyyyyy to high!
Untamed, I appreciate your honesty. TRD Jon is out there trying to justify this ridiculousness and he has no kids at home to support. All these RUclipsrs just want to be invited to the next event so they will say whatever. Toyota has lost the plot with these new redesign truck and SUV prices.
I feel very grateful to have a beautiful 2020 army green Tacoma TRD pro that I paid $47k for brand new. Still looks and drives like new. The nice thing about the new pricing is that I have absolutely no desire whatsoever to consider “upgrading” and it helps keep my older truck’s value high.
I paid $48750 for my 2020 super white trd pro. September 2020, msrp, Toyota of Olympia. I just passed 25k miles. $41500 for my 2021 trd off road premium 4runner with 7900 miles. One owner mint, bought in January of this year. Both titles in hand. I’m done, saw this coming a mile away.
Bought a new Army Green TRD Off Road with LED's, power seat, manual trans, + other extras in August of 2022. $38,500 out the door. Saw the "change" coming. Happy Camper !!
Yes but that's literally what they want you to do. Fast food places do the same with medium drinks that ate way too high relative to a large, to make you feel better about paying more for a large
You are spot on saying that folks have soured on Toyota. I was a Toyota loyalist. I’ve bought new Tacomas, 4Runners, Tundras and Land Cruisers. But there is currently not a Toyota I would buy. The new Toyotas are not nearly as good as they once were AND the prices are insane!
Same here, a loyal Toyota customer who's right in the middle of what I expect is their target demographic. I love Toyotas but the new Tacoma isn't worth what they're charging. They're taking advantage of customers by putting them into financial distress with insane prices. They're also taking advantage of Mexican autoworkers who can't possibly afford what they're building because of their terrible wages. The two just don't compute. Both these things are a betrayal to what I thought was Toyota's commitment to constant improvement & good value. I checked out a new Tacoma today at a local dealer, and I wasn't impressed for what they're charging. It's a nice looking truck with an imposing silhouette & wide stance, but I think the hood would be difficult to see over. Plastics are not as soft as they appear & the shiny black plastic seems easily scratchable. The headlights are small too, so they'll be covered with mud & slush in no time on the trail or highway. I couldn't imagine taking a $65,000 Tacoma off-road either. I'd have somebody running in front of the truck with pruning shears & a shovel to clear branches & move rocks so my investment (worth almost 2 years of retirement I'm saving for) doesn't get damaged. How much would its value drop if I got branch scratches all over it? I'm (kind of) kidding about the pruning shears & shovel but Toyota is definitely exploiting peoples' excitement for the new Tacoma with zero regard for what buying one will do to many of them financially. Remember that debt is the way slavery continues to thrive in the modern world, and Toyota wants to be your new master. Edit: readability
I’m just curious to know how on earth do auto makers think the average consumer is able to afford these inflated prices? The current market climate indicates the slow selling model vehicles are mostly priced over 50k MSRP. What can motivate the average person to spend 15- 20k extra on already a depreciating asset? Makes no sense to me.
The "average consumer" isn't buying a TRD pro. Maybe a base Tacoma. Complaining about TRD prices is pointless. There is a market for these trucks most likely you're aren't apart of that market.
@@malcolmn.5222 ... "Perception is Reality" as the old saying goes. .. Over spending on "car / track" purchases is legionary. .. Time will tell how far Toyota's marketing dollar goes.. Agreed, an aggregate of say $45 to high $65K is nuts. .. Its a truck for Christ sake. .. Question: Where are the Fleet sales "model" is all this ??
I appreciate that you give honest, down to earth views on these vehicles. Unlike other channels that have become basically advertisers and hype men with no grasp of pricing reality.
Great thoughts Untamed. Unlike other RUclipsrs your views that these are overpriced are spot on. They will be discounted just like the tons of Tundras that are sitting now. Never thought I’d say this but a Ranger Raptor is a better deal.
I’ll be really curious to see how the TRD PRO and Trailhunter sell. $65k is insane for a compact pickup. A Ranger Raptor is $55k with a bigger back seat and way more power. It really just doesn’t make sense to buy a Pro/Trailhunter for when a well equipped 1/2 ton is similar cost or just build up a TRD off road for cheaper.
Bought a used 2019 TRD-Offroad the month after Covid hit. $12k Miles. Every option. And kings suspension and 285’s on it. All TRD pro items added. Paid $36.5k. Probably worth even more today. Crazy.
I was fortunate to buy a 23 F-150 from a dealer that they let people drive and it had about 2,216 miles on it but was sold as new. The MSRP was listed at $53,105, but I got to buy it for $45,826. Traded in my 2019 Toyota Tacoma TRD Offroad for $30,000 and was able to pay of the balance. My F-150 is an STX with 5.0 Liter V8 and I'm loving it. It doesn't have all the bells and whistles but I really don't need them. My main reason to buy it was to be able to tow more weight as I have a Kubota tractor and implements to tow. My TRD towed 6,400 lbs and the STX can tow around 10,000 lbs.
For context I bought a loaded 2020 OR one month into the pandemic. I got it for $6k off MSRP because there was a surplus available and Toyota was probably freaking out about not being able to unload them. Fast forward post-pandemic and now they're looking to recoup what they initially lost early in the pandemic. Good luck guys. Have you heard that people can't even afford groceries now?
hell no! I can only speak for myself but, hells no Untamed! You need to open a dealership used or new and give us the consumer a peek behind the curtain. so we can see the cost of making the truck, the mark-ups, how and why we adjust for inflation, deductions. Anyway, great channel, keep up the great work. Thx again.
Guy that works for me use to work for GM and he has always purchased GM trucks. He gets a new one every 5 years and trades them in. He had a 19 Colorado he paid 28K Brand new. He told me yesterday that he went to Chevy and the same truck with options now is 47K he said well I am not paying that for a mid size truck and walked out.
I wanted a truck, but I wasn't willing to pay the price of a new one. I bought a 2022 certified Frontier with a 100,000-mile powertrain warranty. I loved the price, but more importantly, I love my truck. Plenty of v6 power, smooth quiet solid ride. Love it.
I went to get one and saw the price. So I drove out of there in a Rav4 XLE for $31.5k. Could have bought 2 for the price of the trd pro. Insane. Rav4 built in Canada BTW
IT IS OUT OF CONTROL. I ordered my 2021 Power Wagon 11/2020. Took delivery 3/2021. MSRP then (loaded truck minus sunroof), just over $71K. If you build/option the same truck today it’s $86,800 🤦🏻♂️
can have it… …Lexus 24’ GX550 base Premium with 3.44 liter 6 cyl twin turbocharged starts at $64,250 including shipping, has full time 4WD, hi/low center locker, 479 lbs torque, 349HP, 0-60 in under 7 secs, towhaul mode, 9,063 #’s towing cap w/trailer brake controller, full tailor blank welded box fame…
None of these Toyotas are worth these outrageous prices. The funny thing is when I was a younger man and made a lot less money I was willing to spend a lot more for a new truck. Now that I’m making a boatload more I’m much less interested in needing the “Social validation” of a new top of the line vehicle. And lastly we’ve been asking for all these features and tech. Toyotas has mostly given us what we want, which surprise isn’t cheap. And now we complain about the cost. So pathetically human of us.
"social validation" is why these "trucks" are expensive... they are cubicle-duty and all manufacturers know this... the cat's out of the bag and the manufacturers are exploiting emasculated men who feel they "need" a work truck when they aren't doing any actual pickup truck work with it...
@UntamedMotors we also have "value based car registration" in CA... so registration will be like $900 PER year until the "value" goes down... good news is we have nonstate vehicle inspection requirements 😀 😢
If you want an off roader mid size truck, the ZR2 looks like a bargain now. I’m a Toyota fanboy and these prices make me want to throw up. What are they trying to accomplish by pricing themselves out of the market?
I work in the auto parts manufacturing sector. I've always preached buy Toyota as their parts are the strongest and most durable of anything we make. My wife drives a 2017 Camry, my daughter drives a 2015 4runner, my other daughter drives a 2019 corolla, and I drive a 2012 Tacoma. As a life long Toyota person, I would never consider anything else but... prices sky rocketing out of control will have us looking at Honda and Ford. This is a terrible business move.
I know they make the highest profit off the loaded up models but there are plenty of folks like myself that just want a "basic " 2 wheel drive, p/u truck but they make very few of them. I bought a new Titan with NO options. It is a crew cab, auto with tow mode, cruise control, am/fm radio (which I replaced for sirius xm) , manual mirrors, steel factory wheels, etc. I added bedliner, trailer hitch, side steps, bed extender, etc. I was told it was the "commercial" model. Exactly what I wanted and it kept the price down. They won't make basic models because there is little profit in them.
I'm on the hunt for a mid- sized truck. Ford, Toyota and Nissan are blowing my phone up because I walked away. I agree with you since I've been doing the shop walk.
I just did a special order on a 2024 GMC Sierra SLT 1500 with the Duramax 3.0 diesel that's fully loaded with every major option package plus the max tow package. I'll be out the door for around $60k. I didn't even waste my time looking at Toyota, Ford or Ram. Especially the Toyota, which is back in the Stone Age when it comes to technology, especially towing technology.
Toyota is basically pre-charging you for the repairs you’d need with other brands, but its a gamble since… what if Toyota sells you a truck that isn’t really more reliable than other brands? They’ve got the money up front. How about I send Toyota the extra $$$ after 10 years of owning the truck with no recalls? 😂😂
NISSAN FRONTIER PRO4X!!!!!! That’s the truck to buy, omg why can’t people just look at things with out being biased. Honestly if you have the space buy a used NISSAN PR04X with 10-15k miles for 45k and get way more bang for your buck. I am a Toyota tech and it’s not worth it. This is crazy!!! Believe be changing a turbo on a truck like this will be expensive, especially in the Midwest where exhaust bolts rust out by 5 years of ownership. You think it’s going to be a cheap/fun job to replace a turbo when this thing is 12 years old with 180k miles.
Funny you said WRX because after driving an STi since 2005 (a 2004 and now a 2012 STi) I'm looking to get a TRD Sport with premium package and here in Vegas, nearly impossible to get. They're all being purchased in the build phase or in transit - insane. I won't pay MSRP I need a good deal and only SR5's are sitting in Vegas.
That SR is more than I payed Jan27, 2024 out the door for my 2023 Tacoma ACLB TRD OR here in Honolulu with 4.712% sales tax, $300 doc fee, $600 registration for $41k and change.
Dude. It’s because the culture. The islands have their Toyota loyalty. This is a different segment than the rest of the country. I’m in Maui. We have prolly 3/5 cars is a Toyota 😂
This pricing is crazy! Everyone should go to TFL's channel just to read the guys comment in their video, there he broke it down (dude is smart AF) that basically you have to make $157,000 per year to afford the new Tacoma i-force max TRD pro or trailhunter. 70K after tax?! they bumped their head so hard they're going to have a concussion for the rest of their live's
I feel like the new forerunner is going to be similar. People are just strapped even with a two income family. It’s hard. Also, the engine develops its max torque at 1700 RPMs, so there’s no waiting for the turbo to pull up. It has power right off idle.
@@UntamedMotors well have always been the fan of the limited trim so I am estimate it’s going to be about $58,000 if it’s any more than that I’m just going to the GX
They're really good looking trucks for sure, especially the TRD Pro and Trailhunter. Setting aside concerns with the longevity of the 4-bangers, it's just a shame they priced them out of reach for most people.
They are going to have to raise the GX 550 pricing or else be prepared to make a boat load of them. Even if I wanted a truck idk how I would find any value in this pricing.
Hey man I had a quick question the wheel that you put on your 4Runner the bbs wheel did TPMS worked with your car or did you had to replace them, I’m trying to put those wheel on my 2023 Toyota 4Runner and I’m wondering if the bbs wheel need to get the TPMS changed
Especially when this over worked 4 cylinder engine will only last maybe 100k miles That dealer tried to get us to buy their special town package when we were looking at 2023, we ended up going to another dealer 100 miles away and they didn’t try to force any package on us
They don’t even have features. On the sticker it had all weather mats and door protection lol for an sr5 for 42k. I test drive one and it was okay, more plastic interior. Was driving good until the glovebox started rattling a little on a bumpy road. The salesman said they can put felt on it, smh.
In 2000 I bought a Pre-Runner V6 with some upgrades for $27k out the door (it was my very first car). In 2009 (Jan) when the weren't selling, I was able to pick up a Pre-Runner xtra cab TRD with some upgrades for $30k out the door (including a $2k discount from sticker - the result of some intense negotiating). I still drive it 15 years later. I almost got a '23 Tacoma TRD 4x4 but didn't have the ability. I want to get into overlanding. I'm not sure what to do with the '24. The trim/options I want is in the $50k territory. That's just insane. I tend to always put enough cash down to keep my payments lower than $400/mo. It's a rule I have, I won't pay more than $400/mo for 60 months.
I have the 2020 TRD Off road I paid 38,000 for, I was upgrading this year to the 2024 but I just can't spend that much for this truck. It sucks but looks like I'm going to the Nissan Pro 4-X. Kills me I've been a Toyota guy for 30 years.
I'm guessing Toyota knows more about demand for their trucks than this guy. We'll see. If there isn't demand, they will lower prices. My guess is they are doing just fine.
We paid 38k in 99 for our TRD, king cab, long bed with all the extras. It had a v-8. That much money for a 4 cylinder??? That’s just stupid! Plus the squared wheel wells make it look like a cheap Chevy 1/2 Tom from the late 1990’s. No thanks Toyota, not the taco for me.
Literally who cares about the measly dealer markups.. the MSRP is ridiculous on its own. A 2019 Tacoma TRD PRO MSRP was $42k and dealers would usual give you $1500 off and zero % financing.
I hate the way they do their packages too. I saw $65k for the TRD Pro and figured I could just get a TRD Off-Road with the hybrid powertrain, and a $48k starting point didn't seem too bad. When I started building and upgraded the seat material ... BAM, added $8k to the price. It's crazy. I'm out at this point. Probably going with a ZR2.
This is out of control now!! 65K for a Pro, don’t care if its top dog, it’s a freaking 4 banger with batteries.
But but… iT hAs So MuCh ToRqUe
Honestly these prices are insane. You get less bang for your buck than ever before with a Tacoma. You want a powered rear window and powered driver seat? That be a $4000 package add on. You want dual climate control? That’ll be an $8000 package on add.
And, in my opinion, tuning the hybrids to focus more on power over MPG is not the right move. How many mid-size truck owners are actually towing heavy loads and need that much power? I would argue not that many. MPG on the other hand… I’m sure a lot of people would happier to save thousands on fuel
Who’s buying a pickup for mpg anyway?
@@Jomonji Once the CAFE standards get to a certain point, no doubt they will retune it for gas mileage. They will have to. I think 2027 is the year. Govt is forcing companies to go electric because of “climate change”
It's not worth that with any engine 😂.
@@rickyaz8640torque is not mpg 😅
Let them keep all the overpriced cars.
the only deals out there are on garbage brands like RAM and Jaguar …both are over 130 days inventory….
RAM isn’t as bad as the Fiat brands
@@wallbangerzsports but RAM is Fiat….
Prices will keep going up as long as people keep buying. Lots of people have no control and they are getting themselves in deep doo doo. Repo’s are through the roof right now.
Yup. Everybody whines how broke they are but turn around and will buy this and have $1500/mo car payments.
Yes but then you also have people that don’t care what they spend if they have the money
You're absolutely right... Repo rates are through the roof right now. The unfortunate truth. =/
Thats a great point regarding people not being able to control themselves.
Almost $70,000 for a disposable truck. Let them rot at the dealership.
Disposable 😂😂 that is a little brutal. It's a good looking truck but the value of the previous generation was earned.
@@VieweronRUclips Not really. The 3rd gen had a ton of quality issues and the 3.5L sucked compared to the 2nd gen and the 4.0L. Dude we call it the "Turd Gen" on TacomaWorld.
@@VieweronRUclips ... Agreed.
@@hochhaulA ton of issues? Come on now! I have a 2018 Tacoma and a 2018 4 Runner. We have Not had a single problem! I think you’re full of shit!
@@VieweronRUclips it IS a disposable truck. TOYOTA WANTS you to trade them in every 3 years, or be stuck with very costly repair bills.
The reason it’s 65k is you get 10 buttons right next to the drink holders where all spills occur. Sign me up 😂
Haha well when you put it that way! lol 😆
A GX550 has a mini refrigerator instead of a console.
@@barryraven4745 thats what I want
+1. .. That's hilarious! ..
Wow! I feel a lot better about the 32.7k out the door price i got last week for my 2023 Nissan frontier SV with convenience and technology package in real nice tactical green. Very happy.
Smart move... If Nissan isn't greedy, they could really make a dent in Taco sales...I thought about doing what you did last fall but found a 23 off road premium at a reduced price that the dealer wanted to move at the end of the month... The 24 version would cost $55k....12 more than I paid...which hurt at the time but feels better now🙄
$65k for a trd pro. “Are you shitting me”
I bought my first house for $62k in 2015 and thought that was a lot.
@@legendofdave8831 Not in so. cal. move over one decimal
You buy a trailer :) @@legendofdave8831
Hey Toyota, I love you. I have a 2021 4Runner that I adore, and I have dreamed of complimenting it with a Tacoma one day. But not at these prices. Sorry. I'll never pay over $60k for a truck, period.
looks like you’re gonna be keeping your 4Runner until the wheels fall off lol which is what they’re designed for anyway
the base tacoma sr 4x4 is good truck to do truck thing s ........ but Toyota will only send so many to certain sales regions , will we get any SR etracab 4x4s or the trd preruner in so calif ??
@@youtubecarspottersguide1with a 1200lb payload when competitors are at 1650?
I wouldn't pay $30k for a truck!
Just buy a second gen tacoma that will probably outlast these new trucks for a fraction of the price
I just pulled my window sticker for my 2013 Toyota Tacoma Access cab with a 6ft bed, 4.0L V6 engine, and the towing package. The total was $26,910.00. The truck has about 108,000 miles on it and I don't think I'll ever get rid of it. No matter what the cost of repair, it has to cheaper than a monthly payment on a new $60,000 Toyota truck.
I'm actually feeling second hand embarrassment for Toyota
You know it’s bad 😂
Well, with all the RUclipsrs promoting this overpriced 4cylinder? Except you of course! Thanks for fighting for us!
Nissan Frontier is using a 3.8 6 cylinder engine with a 9 speed transmission. It's also a lot cheaper in price than the Toyota. If I was a truck guy I would be looking at that.
I think RUclipsrs are to blame for a lot of this insanity. Now auto makers are just producing overpriced gimmicks instead of vehicles that customers actually want or can afford. I remember when they all used to complain about buttons, now everything has giant tablets on the dashboard
Toyota is weak for not inviting him to events. They don’t care what the true consumer wants and thinks!
I don't hate the new Tacoma it's just that the economy is ruined. no one can afford it. It's supposed to be the every man's vehicle with a low tag and long durability.
@@FullsendOffroadthey still sell base models under 40 k. Everything has gone up
Went to the dealership in my area and the cheapest sr5 they had was 46k. The one trd off-road they had was 57k. I like Toyota but I think they’re smoking that good stuff
Don’t forget your TRD Vaseline when you pickup your weak sauce 4 banger TRD Pro.
😂
It’s going to be a shocker when the pricing for the new 2025 4Runners comes out 🤬, hold on!
Yep! I bet the TRD Pro 4Runner will be starting at 70k!
add the dealer markups
The new mid grade Land Cruiser is 68K so I think TRD Pro 4Runner will be between 65-68K and OTD at slightly over 70K. I’m in the very fortunate position that I can afford one, but I don’t know that I’m willing to spend that much for a new 4Runner when my current one has so much life left in it. It disgusts me to see Toyota gouge consumers like this.
And when they sit on the lots collecting dust and rust, we'll all know why.
aint that the truth... tis a shame. =/
My local Toyota dealer has TONS of Tacoma's sitting like ducks! I thought they would go right away when they got off the truck, but they did not? The price is wayyyyyy to high!
wondering if this is Bidens build back better plan , lmao 😂
Here in Montreal, Canada. I’ve probably seen one or 2 at the dealer. They’ve been sold. Haven’t seen any others come in.
Untamed, I appreciate your honesty. TRD Jon is out there trying to justify this ridiculousness and he has no kids at home to support. All these RUclipsrs just want to be invited to the next event so they will say whatever. Toyota has lost the plot with these new redesign truck and SUV prices.
You hit the nail on the head 🎖️
That means New 4Runner is jumping up in price too. No, not cool with it.
I bet 4Runner will be 69,999 and 70k+ with destination.
After what I've seen my 2015 LTD that just crossed 193k miles tonight will be crossing 293k in my possession as well.
Tacoma trd pro is 30% jump over previous generation, if you apply that to 4runner trd pro from previous gen you get about $73500
I feel very grateful to have a beautiful 2020 army green Tacoma TRD pro that I paid $47k for brand new. Still looks and drives like new. The nice thing about the new pricing is that I have absolutely no desire whatsoever to consider “upgrading” and it helps keep my older truck’s value high.
best midsizer ever made. Just hope no idiot totals it
I paid $48750 for my 2020 super white trd pro. September 2020, msrp, Toyota of Olympia. I just passed 25k miles. $41500 for my 2021 trd off road premium 4runner with 7900 miles. One owner mint, bought in January of this year. Both titles in hand. I’m done, saw this coming a mile away.
Bought a new Army Green TRD Off Road with LED's, power seat, manual trans, + other extras in August of 2022. $38,500 out the door. Saw the "change" coming. Happy Camper !!
87 Cdn for a Trail Hunter my province is 15% tax so that's bang on 100k
Dang, that is crazy… 😳
Might as well buy a brand new full size pick up for that 🤷🏻♂️
That gets better gas milage
Yes but that's literally what they want you to do. Fast food places do the same with medium drinks that ate way too high relative to a large, to make you feel better about paying more for a large
You are spot on saying that folks have soured on Toyota. I was a Toyota loyalist. I’ve bought new Tacomas, 4Runners, Tundras and Land Cruisers. But there is currently not a Toyota I would buy. The new Toyotas are not nearly as good as they once were AND the prices are insane!
Same here, a loyal Toyota customer who's right in the middle of what I expect is their target demographic. I love Toyotas but the new Tacoma isn't worth what they're charging. They're taking advantage of customers by putting them into financial distress with insane prices. They're also taking advantage of Mexican autoworkers who can't possibly afford what they're building because of their terrible wages. The two just don't compute.
Both these things are a betrayal to what I thought was Toyota's commitment to constant improvement & good value.
I checked out a new Tacoma today at a local dealer, and I wasn't impressed for what they're charging. It's a nice looking truck with an imposing silhouette & wide stance, but I think the hood would be difficult to see over. Plastics are not as soft as they appear & the shiny black plastic seems easily scratchable. The headlights are small too, so they'll be covered with mud & slush in no time on the trail or highway.
I couldn't imagine taking a $65,000 Tacoma off-road either. I'd have somebody running in front of the truck with pruning shears & a shovel to clear branches & move rocks so my investment (worth almost 2 years of retirement I'm saving for) doesn't get damaged. How much would its value drop if I got branch scratches all over it? I'm (kind of) kidding about the pruning shears & shovel but Toyota is definitely exploiting peoples' excitement for the new Tacoma with zero regard for what buying one will do to many of them financially.
Remember that debt is the way slavery continues to thrive in the modern world, and Toyota wants to be your new master.
Edit: readability
I’m just curious to know how on earth do auto makers think the average consumer is able to afford these inflated prices? The current market climate indicates the slow selling model vehicles are mostly priced over 50k MSRP. What can motivate the average person to spend 15- 20k extra on already a depreciating asset? Makes no sense to me.
The "average consumer" isn't buying a TRD pro. Maybe a base Tacoma. Complaining about TRD prices is pointless. There is a market for these trucks most likely you're aren't apart of that market.
It's all Biden with his stupid inflation being 25% up since 2020 and salary being the same since 2020.
@@malcolmn.5222 ... "Perception is Reality" as the old saying goes. .. Over spending on "car / track" purchases is legionary. .. Time will tell how far Toyota's marketing dollar goes.. Agreed, an aggregate of say $45 to high $65K is nuts. .. Its a truck for Christ sake. ..
Question: Where are the Fleet sales "model" is all this ??
I appreciate that you give honest, down to earth views on these vehicles. Unlike other channels that have become basically advertisers and hype men with no grasp of pricing reality.
Great thoughts Untamed. Unlike other RUclipsrs your views that these are overpriced are spot on. They will be discounted just like the tons of Tundras that are sitting now.
Never thought I’d say this but a Ranger Raptor is a better deal.
Thanks brother... gotta call it how it is.
Raptor still cheaper after $5k markup 🤣
I’ll be really curious to see how the TRD PRO and Trailhunter sell. $65k is insane for a compact pickup. A Ranger Raptor is $55k with a bigger back seat and way more power. It really just doesn’t make sense to buy a Pro/Trailhunter for when a well equipped 1/2 ton is similar cost or just build up a TRD off road for cheaper.
Bought a used 2019 TRD-Offroad the month after Covid hit. $12k Miles. Every option. And kings suspension and 285’s on it. All TRD pro items added. Paid $36.5k. Probably worth even more today. Crazy.
I was fortunate to buy a 23 F-150 from a dealer that they let people drive and it had about 2,216 miles on it but was sold as new. The MSRP was listed at $53,105, but I got to buy it for $45,826. Traded in my 2019 Toyota Tacoma TRD Offroad for $30,000 and was able to pay of the balance. My F-150 is an STX with 5.0 Liter V8 and I'm loving it. It doesn't have all the bells and whistles but I really don't need them. My main reason to buy it was to be able to tow more weight as I have a Kubota tractor and implements to tow. My TRD towed 6,400 lbs and the STX can tow around 10,000 lbs.
Good deal!
That 5.0 is a great engine!
It’s still a truck 🤡 worthless big POS in my way congratulations
Yup I’m looking at the same STX and I’m not into leather or all the bells and whistles. Good luck with your new Ford truck
A guy who made a comment right above you said his 2020 PRO is worth 50k.
I’m not surprised when the price of the “Land Cruiser” with 4 cylinders and cloth seats is almost the same price as Lexus GX overtrail!
For context I bought a loaded 2020 OR one month into the pandemic. I got it for $6k off MSRP because there was a surplus available and Toyota was probably freaking out about not being able to unload them. Fast forward post-pandemic and now they're looking to recoup what they initially lost early in the pandemic. Good luck guys. Have you heard that people can't even afford groceries now?
Plus the 10,000 dollar markup!!
hell no! I can only speak for myself but, hells no Untamed! You need to open a dealership used or new and give us the consumer a peek behind the curtain. so we can see the cost of making the truck, the mark-ups, how and why we adjust for inflation, deductions. Anyway, great channel, keep up the great work. Thx again.
Thats insane so it'll be 70k out the door with tax license and anything added in financing 🤦♂️
$65 out the door as long as they don’t mark up. $65 is obviously still terrible
Probably more
I REALLY like my 2017 Texas built TRD Sport in Quicksand that I paid 31.5k for. 135k trouble free miles and its all paid for.
My 2021 Tacoma TRD Pro (in lunar rock) was purchased exactly three years ago (Apr 21) at Diehl, Butler PA at MSRP of $47K. $65K is effing ludicrous.
To the day, dollar for dollar MSRP, model for model. .. Yeah, $65K is stupid money. .. And insurance. .. And taxes. .. and et cetera. ..
$65k? No way Jose!
65K 4 cylinder? Are they crazy?
Guy that works for me use to work for GM and he has always purchased GM trucks. He gets a new one every 5 years and trades them in. He had a 19 Colorado he paid 28K Brand new. He told me yesterday that he went to Chevy and the same truck with options now is 47K he said well I am not paying that for a mid size truck and walked out.
Lies
@@malcolmn.5222 different invoice prices for gm employees , dealers Trim levels
No an equipped LT is like $40k and a z71 is like $47.5k
I wanted a truck, but I wasn't willing to pay the price of a new one. I bought a 2022 certified Frontier with a 100,000-mile powertrain warranty. I loved the price, but more importantly, I love my truck. Plenty of v6 power, smooth quiet solid ride. Love it.
Thank you for being one of the few honest people in this platform not afraid to speak up !
Paid 33k for my frontier and damn happy about it
I’m honestly pretty mad about these prices lol Waited a year and put a deposit down last May. Looks like I’m getting that back…
Same. Awaiting my 500 for this and a TLC which was another 500 at same dealership. New Toyota anything off my shopping list.
@@eurospek it really is sickening. That trailhunter is a beauty but Toyota can kiss my ass with these prices.
Good idea ..btw.they're not giving away used 3rd gens now...my son in law is looking at the new Nissan...not cheap but not totally crazy yet
I went to get one and saw the price. So I drove out of there in a Rav4 XLE for $31.5k. Could have bought 2 for the price of the trd pro. Insane. Rav4 built in Canada BTW
I believe the 3rd generation Tacomas just increased in value.
I have never been able to close a deal with Ken Garff or Larry H Miller dealers. Typically about 10% higher pricing than other dealers I've bought at.
IT IS OUT OF CONTROL. I ordered my 2021 Power Wagon 11/2020. Took delivery 3/2021. MSRP then (loaded truck minus sunroof), just over $71K. If you build/option the same truck today it’s $86,800 🤦🏻♂️
can have it…
…Lexus 24’ GX550 base Premium with 3.44 liter 6 cyl twin turbocharged starts at $64,250 including shipping, has full time 4WD, hi/low center locker, 479 lbs torque, 349HP, 0-60 in under 7 secs, towhaul
mode, 9,063 #’s towing cap w/trailer brake controller, full tailor blank welded box fame…
Thinking the same thing...
I paid 65k for a brand new ram 2500 Cummins Laramie in 2019. After tax 8 year 125k mile warranty.
Nice purchase. .. And ya gotta appreciate the 8yr/125K mile warranty in the mix. .. Nice buy.
None of these Toyotas are worth these outrageous prices. The funny thing is when I was a younger man and made a lot less money I was willing to spend a lot more for a new truck. Now that I’m making a boatload more I’m much less interested in needing the “Social validation” of a new top of the line vehicle. And lastly we’ve been asking for all these features and tech. Toyotas has mostly given us what we want, which surprise isn’t cheap. And now we complain about the cost. So pathetically human of us.
"social validation" is why these "trucks" are expensive... they are cubicle-duty and all manufacturers know this... the cat's out of the bag and the manufacturers are exploiting emasculated men who feel they "need" a work truck when they aren't doing any actual pickup truck work with it...
Any way to prove you are making a boatload of money? People can say anything in the comment section lol
@@malcolmn.5222 I fly big jets but I don’t see why you need any proof to make my comment relevant
You're making a plane load of money... And that's a good thing
@@malcolmn.5222 The dude rides KTMs and flies planes, what more proof do you need? 😉
Enjoy your channel. Looking forward to your review of the trd Pro or Trailhunter hybrid tacomas.
Being in California, looking at these prices is like seeing a coupon for "20k OFF!" ... the abuse is real in CA 😅
Market Adjustment for all that sun shine 😂
so true Toyota dealers in the SFO Bay Area will have $10-20k markups on them .....saw a $97k LC first edt plus fees
@@youtubecarspottersguide1 ridiculous... such a shame the vast majority of dealers in CA take advantage of people. smh
@UntamedMotors we also have "value based car registration" in CA... so registration will be like $900 PER year until the "value" goes down... good news is we have nonstate vehicle inspection requirements 😀 😢
@@LexusGX460-OFF-ROAD yes some areas of the state no smog cks
Oh yeah 4Runner pro is for sure 70k-75k$ as expected
If you want an off roader mid size truck, the ZR2 looks like a bargain now. I’m a Toyota fanboy and these prices make me want to throw up. What are they trying to accomplish by pricing themselves out of the market?
I work in the auto parts manufacturing sector. I've always preached buy Toyota as their parts are the strongest and most durable of anything we make. My wife drives a 2017 Camry, my daughter drives a 2015 4runner, my other daughter drives a 2019 corolla, and I drive a 2012 Tacoma. As a life long Toyota person, I would never consider anything else but... prices sky rocketing out of control will have us looking at Honda and Ford. This is a terrible business move.
If you are going to keep those trucks for 20 plus years, what are the batttery packs going to cost when they go bad?
Current replacements for Prius running about $3k but with inflation in 20 years $6k probably more
I know they make the highest profit off the loaded up models but there are plenty of folks like myself that just want a "basic " 2 wheel drive, p/u truck but they make very few of them. I bought a new Titan with NO options. It is a crew cab, auto with tow mode, cruise control, am/fm radio (which I replaced for sirius xm) , manual mirrors, steel factory wheels, etc. I added bedliner, trailer hitch, side steps, bed extender, etc. I was told it was the "commercial" model. Exactly what I wanted and it kept the price down. They won't make basic models because there is little profit in them.
You can get a XL ranger with rear locker for $35k Ford builds to order so you can always get what you want. No taking what Toyota wants you to take.
That’s crazy how many they have on the lot there! My dealer has maybe 3-4 currently. Loaded trucks selling pretty fast here.
I'm on the hunt for a mid- sized truck. Ford, Toyota and Nissan are blowing my phone up because I walked away. I agree with you since I've been doing the shop walk.
No way. I just paid $63k for my 2023 F150 Tremor with a V8. That’s full size truck pricing.
I'll take that Tremor any day over the Taco
@@christophercarlimages9003I’ve owned two tacos. 18 OR and 19 TRD Pro and I love the tremor more.
But Toyota said V8's were banned because EPA that's why they dropped it across the line.
The 3.5 eco is better
@@Tylander_ government drone
I just did a special order on a 2024 GMC Sierra SLT 1500 with the Duramax 3.0 diesel that's fully loaded with every major option package plus the max tow package. I'll be out the door for around $60k. I didn't even waste my time looking at Toyota, Ford or Ram. Especially the Toyota, which is back in the Stone Age when it comes to technology, especially towing technology.
You can get a platinum tundra for 62k now so asking 65 for a midsize is ridiculous
Thats a 30% increase from previous yr 😂 nuts
Toyota is basically pre-charging you for the repairs you’d need with other brands, but its a gamble since… what if Toyota sells you a truck that isn’t really more reliable than other brands? They’ve got the money up front. How about I send Toyota the extra $$$ after 10 years of owning the truck with no recalls? 😂😂
That silver long bed looks 🔥
Thanks for all of the info and content!
$20k and my 2020 tundra pro for one of those TrD off roads. Dealers are nuts
NISSAN FRONTIER PRO4X!!!!!! That’s the truck to buy, omg why can’t people just look at things with out being biased. Honestly if you have the space buy a used NISSAN PR04X with 10-15k miles for 45k and get way more bang for your buck. I am a Toyota tech and it’s not worth it. This is crazy!!! Believe be changing a turbo on a truck like this will be expensive, especially in the Midwest where exhaust bolts rust out by 5 years of ownership. You think it’s going to be a cheap/fun job to replace a turbo when this thing is 12 years old with 180k miles.
Funny you said WRX because after driving an STi since 2005 (a 2004 and now a 2012 STi) I'm looking to get a TRD Sport with premium package and here in Vegas, nearly impossible to get. They're all being purchased in the build phase or in transit - insane. I won't pay MSRP I need a good deal and only SR5's are sitting in Vegas.
It's crazy how many there are sitting in lots in USA, and in Canada they are just landing.
Great video! Although I have never seen a discount on a Tacoma trd pro, at least here in CALI.
Was planning on getting the Tacoma. Don’t think so anymore. Does not make sense for a 4 banger made in Mexico.
Vote with your wallets, folks. Let those overpriced monstrosities collect dust.
That SR is more than I payed Jan27, 2024 out the door for my 2023 Tacoma ACLB TRD OR here in Honolulu with 4.712% sales tax, $300 doc fee, $600 registration for $41k and change.
Here in Honolulu they are almost flying out the door. When I went to pick up my license plates end of March there were three Sports being delivered
Dude. It’s because the culture. The islands have their Toyota loyalty. This is a different segment than the rest of the country. I’m in Maui. We have prolly 3/5 cars is a Toyota 😂
Unfortunately as long as people keep spending $800/month for 80 months we’re not gonna see a change.
$15k more? When the 3rd gen TRD Pro debuted for 2017, it had a starting price of around $40k....
This pricing is crazy! Everyone should go to TFL's channel just to read the guys comment in their video, there he broke it down (dude is smart AF) that basically you have to make $157,000 per year to afford the new Tacoma i-force max TRD pro or trailhunter. 70K after tax?! they bumped their head so hard they're going to have a concussion for the rest of their live's
I feel like the new forerunner is going to be similar. People are just strapped even with a two income family. It’s hard. Also, the engine develops its max torque at 1700 RPMs, so there’s no waiting for the turbo to pull up. It has power right off idle.
Yeah I agree… get ready for a slightly more expensive 4Runner. =\ 67K for the Pro? 🤦♂️
@@UntamedMotors well have always been the fan of the limited trim so I am estimate it’s going to be about $58,000 if it’s any more than that I’m just going to the GX
They're really good looking trucks for sure, especially the TRD Pro and Trailhunter. Setting aside concerns with the longevity of the 4-bangers, it's just a shame they priced them out of reach for most people.
Take a look at the Nissan Frontier, Naturally aspirated v6 engine
They are going to have to raise the GX 550 pricing or else be prepared to make a boat load of them. Even if I wanted a truck idk how I would find any value in this pricing.
If you adjust for inflation, they are all about 7.5k over what they should be asking for.
For that price you can buy used, fix issues, buy mods, and still have money left over 😂
The market is speaking loud and clear.....
Hey man I had a quick question the wheel that you put on your 4Runner the bbs wheel did TPMS worked with your car or did you had to replace them, I’m trying to put those wheel on my 2023 Toyota 4Runner and I’m wondering if the bbs wheel need to get the TPMS changed
Especially when this over worked 4 cylinder engine will only last maybe 100k miles
That dealer tried to get us to buy their special town package when we were looking at 2023, we ended up going to another dealer 100 miles away and they didn’t try to force any package on us
Dealer in NJ wants 10k markup for First Edition LC. 87k before taxes and other fees.
They don’t even have features. On the sticker it had all weather mats and door protection lol for an sr5 for 42k.
I test drive one and it was okay, more plastic interior. Was driving good until the glovebox started rattling a little on a bumpy road. The salesman said they can put felt on it, smh.
In 2000 I bought a Pre-Runner V6 with some upgrades for $27k out the door (it was my very first car). In 2009 (Jan) when the weren't selling, I was able to pick up a Pre-Runner xtra cab TRD with some upgrades for $30k out the door (including a $2k discount from sticker - the result of some intense negotiating). I still drive it 15 years later. I almost got a '23 Tacoma TRD 4x4 but didn't have the ability. I want to get into overlanding. I'm not sure what to do with the '24. The trim/options I want is in the $50k territory. That's just insane. I tend to always put enough cash down to keep my payments lower than $400/mo. It's a rule I have, I won't pay more than $400/mo for 60 months.
Insane price
That cheap
You can buy a very well equipped full size 2024 GMC Sierra SLT crew cab with 4 wheel drive and a V8 for $56,395! 😂
I have the 2020 TRD Off road I paid 38,000 for, I was upgrading this year to the 2024 but I just can't spend that much for this truck. It sucks but looks like I'm going to the Nissan Pro 4-X. Kills me I've been a Toyota guy for 30 years.
I'm guessing Toyota knows more about demand for their trucks than this guy. We'll see. If there isn't demand, they will lower prices. My guess is they are doing just fine.
what's also interesting is in my area prices are going up for used gen3s with low mileage! Guess that's not too surprising.
Crazy experience
We paid 38k in 99 for our TRD, king cab, long bed with all the extras. It had a v-8. That much money for a 4 cylinder??? That’s just stupid! Plus the squared wheel wells make it look like a cheap Chevy 1/2 Tom from the late 1990’s. No thanks Toyota, not the taco for me.
Literally who cares about the measly dealer markups.. the MSRP is ridiculous on its own. A 2019 Tacoma TRD PRO MSRP was $42k and dealers would usual give you $1500 off and zero % financing.
If the Taco is going for this, what can you speculate the 4runner will be? I'm thinking about the same
A few thousand more
You can get a tubdra limited in the high 50s why the heck would someone pay 55k for a Tacoma limited?!
People are still buying at these prices so its not gonna change .
I hate the way they do their packages too. I saw $65k for the TRD Pro and figured I could just get a TRD Off-Road with the hybrid powertrain, and a $48k starting point didn't seem too bad. When I started building and upgraded the seat material ... BAM, added $8k to the price. It's crazy. I'm out at this point. Probably going with a ZR2.