NHL introduced cool marketable names GOLDEN KNIGHTS, KRAKEN, and probably YETIS… PWHL names are so corporate sounding.. I wish they were more fun for the kids!
A better Ottawa logo would have been a roundle with a red circle for an O and a yellow semi circle inside the O for a C and maybe throw in a lighting bolt in the center.
Fleet reminds me of Fleet Bank, the original sponsor of TD Garden. That logo is absolutely riffing on the Whalers. The green isn’t accidental. But Boston was the home of the original Whalers. As a graphic designer, that Charge logo is something you show a client to get them to choose the one you want them to pick.
I think everyone's sleeping on the Montreal design! To me it is by far the most CLASSIC logo and name; if you told me it was based on a women's team from 1921, I'd believe you. I can't really say that any of the other logos, except I suppose the Toronto Sceptres to a much lesser degree. The Art Deco font of 'Victoire" reminds me of WW1 posters, service medals and monuments, like Canada's Vimy Ridge Memorial.The Boston Fleet is my second favourite and has real potential. But the rest are silly, forgettable and uninspired designs/names.
If the F had one fewer point on it (eg blend the bottom 2 into 1) then the underside of the logo would have formed an M.... also if it were enclosed with a gap outline the "m" would have been more obvious. Oh well a missed opportunity.
I thought the same thing when I first saw it, and had to look at it a few times to be sure they didn't put an 'M' there. When I realized they missed such an obvious opportunity within their own design, I was disappointed. Sooo close!
Geez, I feel some bad vibe from you guys about Montréal… I don’t know where Conan stayed for the draft but in general we are very welcoming and polite. We do speak english to people who cannot speak french. Try that in Paris…
Also, le Club de Hockey Canadien is not generic and has a well documented story behind the name that reflects an important history page in the province (which did not exist in 1909)…
Thanks for sharing these ! I love the Fleet the best based on the Binghamton Whalers logo-love the colors.. The Frost has the sharp letters like the Timberwolves but otherwise very dull. Montreal's logo looks like an airline napkin from the 1980s. As someone who lives in NYC, the NY Sirens concept really sucks. What an epic fail. The illegible NY is mashed into some terrible lettering. The S doesn't look like it is vibrating. This looks like someone forgot to turn off some layers in Illustrator before they exported a .png. Dreadful The Ottawa Charge is pretty lame and is derivative of the NBA G League Cleveland Charge. The Sceptres is pretty septic.
Minnesota, Montreal, and New York's seem alright. Not amazing, but they get a pass. Toronto, Ottawa, and Boston are kind of disappointing and should re-brand immediately. LOL
I thought it was smart to take their time on the branding, that being said the names and logo are a massive disappointment. The Fleet is the best of them all, and the rest are bad.
Being someone from Ottawa I am embarrassed by this team's branding.
I’m disappointed in the league for not putting more effort into representing these hockey players brand better. It’s quality entertainment, do better.
NHL introduced cool marketable names GOLDEN KNIGHTS, KRAKEN, and probably YETIS… PWHL names are so corporate sounding.. I wish they were more fun for the kids!
A better Ottawa logo would have been a roundle with a red circle for an O and a yellow semi circle inside the O for a C and maybe throw in a lighting bolt in the center.
Brilliant!
Great episode.
Fleet reminds me of Fleet Bank, the original sponsor of TD Garden. That logo is absolutely riffing on the Whalers. The green isn’t accidental. But Boston was the home of the original Whalers. As a graphic designer, that Charge logo is something you show a client to get them to choose the one you want them to pick.
@@toddgelineau6536 It's a great point that I overlooked. The New England Whalers set up shop there, so the green runs deeper than we may think.
I think everyone's sleeping on the Montreal design! To me it is by far the most CLASSIC logo and name; if you told me it was based on a women's team from 1921, I'd believe you. I can't really say that any of the other logos, except I suppose the Toronto Sceptres to a much lesser degree. The Art Deco font of 'Victoire" reminds me of WW1 posters, service medals and monuments, like Canada's Vimy Ridge Memorial.The Boston Fleet is my second favourite and has real potential. But the rest are silly, forgettable and uninspired designs/names.
If the F had one fewer point on it (eg blend the bottom 2 into 1) then the underside of the logo would have formed an M.... also if it were enclosed with a gap outline the "m" would have been more obvious. Oh well a missed opportunity.
I thought the same thing when I first saw it, and had to look at it a few times to be sure they didn't put an 'M' there. When I realized they missed such an obvious opportunity within their own design, I was disappointed. Sooo close!
Geez, I feel some bad vibe from you guys about Montréal… I don’t know where Conan stayed for the draft but in general we are very welcoming and polite. We do speak english to people who cannot speak french. Try that in Paris…
Also, le Club de Hockey Canadien is not generic and has a well documented story behind the name that reflects an important history page in the province (which did not exist in 1909)…
Didn't I see Toronto's logo on an ambulance?
33:40 Crazy people like me, evidently!!
Thanks for sharing these ! I love the Fleet the best based on the Binghamton Whalers logo-love the colors.. The Frost has the sharp letters like the Timberwolves but otherwise very dull. Montreal's logo looks like an airline napkin from the 1980s. As someone who lives in NYC, the NY Sirens concept really sucks. What an epic fail. The illegible NY is mashed into some terrible lettering. The S doesn't look like it is vibrating. This looks like someone forgot to turn off some layers in Illustrator before they exported a .png. Dreadful The Ottawa Charge is pretty lame and is derivative of the NBA G League Cleveland Charge. The Sceptres is pretty septic.
HEY - I watched all the way until the end! And I commented...see. Comment. Keep up the vids boys.
Minnesota, Montreal, and New York's seem alright. Not amazing, but they get a pass. Toronto, Ottawa, and Boston are kind of disappointing and should re-brand immediately. LOL
1. New York
2. Boston
3. Toronto
The rest are trash.
I thought it was smart to take their time on the branding, that being said the names and logo are a massive disappointment. The Fleet is the best of them all, and the rest are bad.
I dunno...They're not great. Looks like a graphic design class final exam.
One good logo (not a fan of the name though) - Boston Fleet. Ottawa's is absolutely AWFUL. The rest are all very 'meh'.