20% Promoted Listings Storewide? The Results Are Very Telling
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- Опубликовано: 7 авг 2024
- This is part 2 of the video I put out last week where I took my entire store and set my promoted listings to 20%. In this video, I go over the results of this experiment that lasted 6 days in total. Did I make more sales as a result of promoting at 20% instead of my usual 5-10%? You may be surprised what changed and what did not. Check out the video and comment your thoughts down below. As always, don't forget to hit that like button.
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Please keep in mind this is my secondary store, not my main store. BUT this store represents many stores that are trying to sell undesirable items on eBay, and in no way does this reflect the success of my other account on eBay. I just wanted to clear this up in case you did not watch part 1 of this experiment. Despite what you see here on this video for this store, our other store is doing quite well. - Flippin Aint Easy
It's basically ebay destroying the search engine by putting items on my search results that I am not interested nor that I was searching for.
I think Ebay is frustrating everyone by showing them things that are not in our search. Frustrating on all levels.
This is just further proof to me that, while ebay always tries to push Promoted listings and comes up with new ways to charge us, these promotion tools dont actually work. I now get ebay ads for other stores every time I make a sale on the mobile app. I'm sure that im not that seller's target customer, but ebay still charges them when I see that ad.
The Line should be ZERO. We are paying our Store Fees and Selling fees Why pay Bribery, Extortion fees. When I search my items and they dont show up Ebay and I both miss out. Plus the Customer has a bad experience. So now the USPS is raising prices again in October. Which means we have to raise our prices again. We are just going to Price ourselves Out Of Business.
In some cases your line should be zero. When you don't have competition for the sale. Sadly, because others do promote, on items where there is competition, the buyer will find what they are looking for and it will in many cases be the promoted item they are buying. Buyer leaves the site knowing no better, only they got what they were looking for. Bottom line, just like eBay, the buyers don't care either. It is our choice to play eBays game or not, but know if you do not play the game the way eBay wants you to play, your listings will seldomly be seen as compared to your competition.
I keep clearing out the bottom 10% of junk in my store and donating it. It does more for my sales by raising my conversion rate, rather than showing items to people who most likely don't want them just to inflate views. Not that anyone knows who they're being shown to because it's magic hidden data lol
Interesting results. But feel that if you had just increased the promoted listing to 20% and NOT increased your price 15% it would have been a fairer test. The higher price maybe put potential buyers off 🤷♂ Great video, keep up the good work!!
Yes but then he may as well give the stuff away 😂 we are just not seen ..
thats the big drawback of promotions. You cant burn the candle at both ends without it giving at some point.
I think the added traffic bump without it adding much in sales will hurt you in the long run. I think it will drop your average sales conversion rate which I believe the algorithm takes into account on how it promotes stores , sellers or listings. The next test you should try is ,,,,0 promotions .... but make sure you have the lowest buy it now price so you are the first listing on a lowest to highest search.
I go back and forth. I wanna lower my prices to my bottom dollar but I know buyers are expecting to get offers, sales, coupons, etc. But I've lowered enough to where I think I can start lowering my promoted rates a bit. It seems people who severely over price use high promotion rates so maybe the suggested rates are skewed by those people. I do think we have to promote though.
I can tell you I’ve done a lot of experimenting like this when I price solid items at the bottom of the market, I swear I get more watchers and more even worse offers than pricing in the middle with promotion. It really makes me wonder how many people just go with the best match offerings versus how many look low too high. And if they do look low to high, are they just looking to basically get items for nearly free and send a bunch of 1-2 dollar offers or do they think somethings wrong with the items to be priced the lowest? I’m really starting to think there has to be a balanced approach somewhere in the middle. Just trying to get the formula dialed in myself.
I can tell you one thing I have concluded I do not like storewide coupons. They don’t help me rank anywhere better in a low-high search I don’t know how many people can actually calculate in their head what their actual savings is and I get a surprising amount of full price purchases when I’m not running coupons.
I have been using private coupons to previous customer buyer groups though. I think that’s great to get people in your store and they aren’t clicking on a promoted listing to see your items.
Really interesting test. I think you did the test over a slower holiday weekend though.
I mean the argument could be made that 40 to 50% more exposure for 10% less money is a great trade-off. More so if you have unlimited access to inventory and just want to move things faster. Maybe the sales results would be different if the items were better? I’m new and still experimenting a lot myself.
The problem is that you bumped up your prices to combat the promoted listing rate....
You effectively didn't do anything. Yes you may have gotten more traffic but you also increased the price of the items that were most likely already priced incorrectly....
I know this is just am experiment but still...
It was not a great week to try this test. This weekend was super slow for me as well and is historically bad for me. It is the last “summer” weekend. Just a thought to factor in. I always enjoy your informative show. Thank you!
Hi Jon, Great information and it does show that good items sell and some items you just have to give away in order free up space. The other thing I learned over the years is somethings sell when they sell no matter what you do.
I think people are overlooking the main reason promoted listings have become necessary. Im sure most sellers will notice on their traffic page that most of their traffic (60%+) is coming from "non search impressions" aka showing up on other peoples listings. As far as I can tell all the similar items being shown on a listing are now sponsored only. Aka if you don't promote your sales are going to tank because its been made clear that search impressions are only a drop in the bucket in terms of producing sales. Bottom line is if you don't promote, you don't get shown at all on other peoples listing which is where the bulk of sales appear to be coming from.
Thanks Jon
Interesting results.
You need to try it again on your main account.
Also, back to school and end of Summer is a volital time on ebay.
Up until August 20, I had record breaking sales.
Then the crash occurred, resulting in my worst week in 5+ years.
Now, like magic, I am back to normal again.
October is more of a steady month historically to compare test results.
Nope! No no no. Not giving ebay more.
It would be a good test to see if bumping the promoted rate up is a better way to liquidate things rather than sending to auction. In this test you said you also increased the prices of everything so it's not a clear A/B test. If the test was to increase the promoted rate and keep the prices the same, then you probably would have gotten the same increase in traffic (about 2x it looks like), so if everything else stayed the same it should have given an increase in revenue. Depending on how much it costs you to hold an item for several months it might actually end up being more profit.
Interesting. IMO: eBay using cash from ‘promotional’ to advertise for eBay motors. I wonder if the company isn’t looking for a way to sell off its lag and go eBay automotive ONLY?!?
I sell in ebay Motors.
No complaints here.
Ebay is supporting us in a pretty big way. Always hearing Radio ads for Motors.
We also have a second, separate app for Motors only.
I am about to watch the video, but regardless of the outcome I had more sales then normal over the last 2 weeks due to Holiday traffic and sales getting shoppers shopping. I would like to see this test during the middle of the month and not on a holiday weekend.
With that said, sales on my main account were excellent over this holiday weekend.
One of the perks of being a top rated plus seller is you get 10% off the final value fee Ebay charges. I've taken advantage of this, by basically being able to promote between 5 and 10% for no extra cost if that makes sense. Even if I promote an item at 15%, in essence I'm only paying 5% for the promoted listing due to the 10% final value fee savings..Just wish Ebay would start charging fees based on the listed price, not the price + shipping cost!?!
Good point
I think my fee percentage is 2 points lower because I am Pro Rated Plus seller with a store. The stated rate for selling jewelry under $5000 is 15%. My final value fee is 13%. (2% savings) This is an additional savings on top of the 10% off total fees. An $84.83 item with shipping will get $2.69 total savings.
Hi John I have had my promotions at 7% and my items that I searched for was on top of page but I did get results and I really don't have the right stuff so it does work for me. I did try 3 ,5 and 7% is comfortable for me ,I do agree on what your saying, this is a great video Kudos keep up the great work and videos
Thank you!
Thanks for doing this experiment and sharing the results! Very helpful and insightful! Appreciate it! Brandi
great video. I'm running a test myself. raised my promoted rate and dropped my sale price the % I raised the promoted.
Best of luck!
Ebay hides listings! Even from us. Put key words in ur actives. Look.....
Those results are as far as I am. Concern clearly shows that the sales drop compared to the week prior due to the 15% increase overall that the customer was expected to pay.
I put mine at 5% no sales yet
I think buyers are so wired to aimlessly scroll through listings these days. They’re not just going to stop at the first page or two. They’re looking for a deal…
Personally I send offers and make it a good one. Yesterday I waited for my Labor Day 18% off sale to end, then sent a 20% off offer to those watchers. Made three good sales off the bat. In the last I’ve promoted to jolt the algorithm-not to make sales on particular items.
Many buyers are price sensitive and are likely to find the "price+shipping" sort feature to sort their search results. BUT there are quite a few who are oblivious and simply want their item and if the price seems fair, they will settle on the first best match search item on page 1 to buy what they need and move on. Many people simply don't take the time to shop just as they don't take the time to read our listings.
it may not work with more traffic if the traffic isn't fine tuned to your items. I have seen my ralph lauren clothes show up in a search i did for lucky brand. It was giving me traffic but what good does it do to get impressions for ralph lauren items when the customer was searching for lucky brand. Maybe it was your items not being good but I know the promotion placement many times doesn't make sense to the search words the customer typed in
I believer everyone is affected by the search problems we have been seeing lately. So it is essentially an even playing field regardless of promoted rates.
The tough part (as mentioned in another comment) is that you changed 2 things at once. Changing the promoted listings AND increasing price means each of those factors affect the outcome.
The REALLY tough part = ebay is almost always having SOME issue (camera not working correctly for me at the moment) and that means that no matter when you do any experiment (even with just one change) that your data is automatically corrupted because you. only kow what YOU did, and are not aware of issues that are happening at ebay and not being disclosed.
Does that make sense?
In other words:
if you ONLY adjusted your promoted level ... but the site is down in certain regions, then you will get different results than it not being down in those regions.
if you ONLY adjusted your promoted level ... but the site search feature is glitching, then you would get different results.
if you ONLY adjusted your promoted level ... but the site is updating photo software, then you will possibly get different results.
I 100% trust what you are saying and agree with your results ... but ... they can only be as accurate as they are allowed to be using the information you have.
It probably won't affect you, but ebay is changing the way we pay for FedEx and UPS labels in September.
It may affect me a few times here an there when surprisingly the eBay discounted rate on Fedex is lower than mine. It happens but not often. What are these changes?
Just leave it where its at and send out offers 10-20% off.
I went back to 8% while lowering the prices by 15-20%. I will be adding better stuff to this account in the future.
Do you take free returns ? You pay return shipping? 30-60 day’s return for all your items on both accounts?
30 day returns, buyer pays.
do you know if I can sell "Pur Plus water filter"new still in the box? or will I get vero? Thank you. @@FlippinAintEasy
Even though I would not expect too different a result I feel that you completely invalidated your experiment here by adding cost back into your item. Could the items simply not be "good enough" sure absolutely. Could the added viewers all agree that you are still not providing a "good enough" deal (price) to get them to want to buy it off of guy on ebay instead of another option? I do appreciate the thought and effort behind all the content you provide. Keep it up!
It shows you traffic means squat .. that’s since the last few months !!!
I got he same 90 day total should I start a RUclips channel, 4th year 27 years old
I guess you haven't watched many of my videos. This is my secondary or a "clearance" store. My main store is at $14k for 90 days. lol
Are you in Florida?
Las Vegas, NV
People have to realize all these test comes with a cost.....and the test being done here is being done in the best case scenario with the limited resources the has to work with......Now If Jon's Main Source of Income is RUclips and eBay is an Extra Side Gig or test Gig for him to experiment without loosing income....Then Yes I think Jon Would Do a More Apple To Apple and Orange To Orange test....But to tell the man to test his main store and fubar his main source of income just for "your" viewing interest is just not right.....Im sure if someone tell you to experiment with your Main source of income just to see what happens you would say no because You have Bills to pay and family that rely on your finances to Survive .....TL:DR Lets us all us common sense be a bit considerate.....Just saying.....If not Ranting Roman will Come after you...(for those who saw his Live lol)....
I rarely make adjustments to my main account because it is not broken. My second account, well that is a very different story. Thanks Shalami Sammich.
I think there's a flaw in your experiment. You're leaving out the fact that it's Labor Day or it was a holiday weekend during the time in which you promote it at 20%. That's my one critique.
Best weekend I’ve had in a long time so people were shopping
My main account did VERY well over the weekend.
@@FlippinAintEasy maybe it's because I sell hats and sneakers. Maybe I was just having an off weekend. But cheers to you guys for a good weekend hoping some of that rubs off.
Looks like your eBay career is on life support
lol. This is my secondary store. My main store with fewer items (200), I’m making $14k per month in sales.
@@FlippinAintEasy let’s see the screenshot of that, ASP is $70.00??
Get off the promoted listing kick. Only the people that are selling crap like clothes and trinkets need it. I sell what people need, not want. People's eyes are going to find my items because I price them lower than my competitor, not because I'm promoting over 10%.
Check out my main store, I am doing much the same as you with $14k sales months (200 items in my store). Sadly, not everyone can access the higher in demand stuff to resale and try to make do with they can find. Competition is 100% the reason to use promoted listings. If you are selling items with mediocre demand, the use of promoted listings can help you get the sale over your competition. If you are selling high demand stuff, then the need to promote isn't as high. Everyone's situation is different.