Is Selling With Promoted Listings More Important Than Ever?
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- Опубликовано: 12 июл 2024
- I have always said do what wishes for you. In this video I discuss the importance of using Promoted Listings Standard and why it is more important than ever to consider using it. Promoted listings has become a huge part of eBay’s business model and people who refuse to use it may see slower sales in the future. Check out the video and let me know your thoughts down below. Remember, I’m no shill for eBay, just a person like you trying to figure it all out.
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I love your intro, Jon. Don’t change it. It is your unique style. Thanks for talking about this topic. I don’t think Promoted listings weigh that heavily at this time on what sells. I have as many buyers click on my items when they are not sponsored as when they are sponsored.
If you're picking the right kind of items, there should be no need to promote. Majority of sellers have lots of common stuff worth less than $25 and are struggling with the race to top on promotions and race to bottom on prices. The first step is to accept this reality, stop buying these items and move forward purging your store. It really doesn't cost that much to appease the algorithm by promoting and running sales on your junk, which will in turn drive sales of your good items.
eBay appears to be winning with promoted listing. It appears to be a "race to the bottom for sellers". If everyone gets on board to promote, they will request and influence the seller to increase their percentage. When is enough, ENOUGH. Time for me to pivot...
I personally think that promoted listenings will eat up any profits you might make. I actually get annoyed by them…😊
Very true!
The title of this video should be "Should All Sellers Boycott Promoted Listings?". The answer is yes.
Keep the intro.....love it!! It's so short, how can people complain.
Also, keep in mind that many people don't even search ebay directly, they use google, and google lens. Part of ebay's strategy is for their items to come up high in these searches too. A good clear photo that has an excellent contrast background is important.
In a serious note, I don't think people pay much attention to the advertising dashboard. When you see the total amount in add spend is really not that much compared to sales.
Most people don't see the info nor do they realize they are leaving money on the table.
Ed, shhhhh
@@bennystratton7734 I was up 4% YOY for the time that I was promoting this year and now since Sept I am up 8% YOY without promoting. Why? because the promoting was a drag on the items that were going to sell anyway. Seriously, I was selling 14% more and only netting 4% more. In the last 3 mos I am selling 8% more yoy and netting 8% more. This is all I needed to see. It is a no brainer.
You showed a listing of mine lol 👍 The old country family photo.
I’ve been selling for half a year yes true promoting does eat. Most of your profits are resilient became a beginner seller subscriber to eBay right now. I’m at 3.0 promoting my items To see if it does any difference
Thanks Jon for the mention. Ebay published a detailed flow chart with textual explanation with examples of how the algo has been redesigned and how it variously evaluates, weights, ranks characteristics of each listing, seller, business rules, etc. Whether the listing has a version of Promoted Listings and the $ amount of potential PL revenue to Ebay if sold is only one area of many factors contributing to how the algo scores any particular listing. It's not a black box. ****What ultimately matters most to the algorithm is identifying and ranking the subset of listings that are most relevant to any particular buyer's search and are most likely to result in a sale and revenue to Ebay.****
do you know where one can find the ebay flow chart?
@@user-zg5sr2zh7j It's an illustration accompanying a patent granted to Ebay
Great Job. Your Absolutely correct. Well done.
no disrespect intended but you say he is "Absolutely correct", as per who?
Love the intro ❤ please keep it.
I gave up fighting promoted listing a while ago, it does work to some extent 🤷🏾♀️
If all sellers promoted then wouldn't that put everyone at the same even playing field and change nothing
All the other intangibles will go into play. Not everyone promotes at the same level however and there really is not a way to know what your competition is promoting at.
Also, if I end/edit/sell similar everything once a month when listing come due, use great keywords and photos, how necessary are PL'ing? Thanks!
Great video.
I have been a successful seller on eBay for over 26 years, and I have never promoted a listing. I price my items competitively -- the median time it takes each of my items to sell is
I tested it several times and never saw a difference between promoting and not, but eBay, interesting enough, every time you get a sale, will say "sold through promoted listing", I think that is a load of crap, just another way to chip some more money off of you.
I think it’s more behind prompted rate. I’m based in uk. In some categories I get suggested rate over 15% or even 20, but if you look at listing qualitie report time to time it’s show average promotion rate for 10 top and 10 bottom spots at first result page. Many time I’m surprise with that rates as they far below suggested rate. Also when you setup your campaign eBay estimate rise in views.
A meteor, huh John🤣🤣 They would definitely want 20% for that😅
Two things I am bad at, analogies and examples. lol
4500 listings selling 10 a day paper books ephemera. .... I'm thinking about going to free shipping free returns....justbto simplify everything and being in good graces c with ebay.
Stuff like that I agree, you should consider doing that.
If Ebay puts your item highest on the search and I search lowest+shipping but the promoted is higher priced and shows first then that, technically, is bait and switch which is illegal. Ebay will eventually be sued for this, and it will definitely make more buyers leave Ebay.
Yes it is. And parts of what they do to the sellers is fraud. People like to say that there is nothing we can do because of the contract and binding arbitration. But just as Amazon has recently found out, a contract does not allow you to break the law. Some day a state AG somewhere will sending ebay some subpeonas. Hopefully it will be Florida going after those Cali commies.
Good going on keeping the intro😊
I was a holdout - Then in July I added promoted at 5.1%. The jury is still out for me because I sell such a variety of stuff. My sales were good before I promoted, and they are good now. My year to date net sales are up 14% over the same period in 2022. Was it because of promoted listings or did I pick better items to sell in 2023?
So I guess what I am saying is that in 2023 my sales were good before promoting and they are also good after promoting.
Do I think my sales will die if I don't promote? No, because I had good sales before I promoted. Did I make more sales after promoting? Yes, but my net is about the same or maybe just a bit better, or again did I just have better items to sell?
As if eBay taking 12% isn't enough GREED on their part, promoted listings just makes their cut even larger. It's BS and it needs to STOP! That 12% INCLUDES the item selling price added to the shipping added to the TAX the buyer paid. How the hell can that be legal? Makes me really want another selling venue. Who wants to be fleeced of their hard-earned money? I have thousands of items to list but part of me is saying, NO MORE being ripped off by a billion-dollar crooked runaway business.
Yes I completely agree! It's not the item sold fee that bothers me but how the hell does ebay combine the final value fee with taxes? Ebay literally takes a bit of your taxes and shipping? It can't be legal?
So true! I just refuse to do it. EVERYTHING I HAVE PROMOTED HAS NOT SOLD PERIOD. I do sell a few things a week still but Mecari is my bread and butter and Vinted W/no fees is $$$. Screw paying promoted nope 👎 I don't have to sell anything I have a job luckily so it's not my life line. Good luck my reseller rock stars ⭐️
Whistler's Mother by James McNeill Whistler; 1871
How can I tell where my item is in search? If I use my own phone it's going to show up high in search, right? What if I use my husbands phone. Can eBay tell by the IP address?
You should get a more accurate result using any device not logged into your own account.
I use a tablet that is not logged in to search.
You can borrow someone's device to search.
As for item specifics, when it’s not that we are lazy but when nothing applies… still leave blank or preferably put something like : None, or a generic word ? Thanks !
so true, I sell components, a transistor doesn't need 24 pictures of a small piece of steel, and a whole list of crap when all that is need is "2N696 x NTE123 power transistor" what do I create out of the blue for ebay's satisfaction after that? lol
what does ebay consider a timely manner on replying to customers? I cannot sit on the computer all day, do they allow any time ?
I believe it’s 24 hours
Promoting 2% across the board slowly killed my clickthrough rate
If you have an uncommon or specific hard-to-find item, DON'T promote it. Let it cycle through, wait a couple of weeks maybe a month, then consider promoting it. ebay will give your new item listing a boost for the first few days, so don't give away your money. If the item is common and there's tons of listings then you probably do need to promote it from the get go..
I think everything is great for the listing, but without promoting you hardly get --.it all bs without promoting.
Me with my buyer hat on and not my seller hat i HATE promoted listings they are always at the top obvs, they are usually way overpriced and irrelevent and i just scroll down and don't buy from them personally
How do you feel about the newish advanced promoted listing feature? I use the standard promoted feature on all of my listings but I have been thinking about trying out the advanced option.
Promoted listings advanced has been around for some time. I think it is useful for mult-quanity listings and listings that are over $100. From my experience at least.
If everyone is promoting then nobody is promoting. What do you people not understand about this? You will be paying for nothing. I was up 4% YOY for the time that I was promoting this year and now since Sept I am up 8% YOY without promoting. Why? because the promoting was a drag on the items that were going to sell anyway. Seriously, I was selling 14% more and only netting 4% more. In the last 3 mos I am selling 8% more yoy and netting 8% more. This is all I needed to see. It is a no brainer. You guys sound like your are doing an eBay commercial. WE have the power to shut promoted down.
Really you don’t and here is why. Collectively if all viewers of every RUclips reseller channel stopped promoting the other 75% who sell on eBay but don’t watch YT influencers would continue on their merry way promoting and taking advantage of the other 25% who choose to stop. (Percentages aren’t exact btw).
if you have high demand items that will sell without promoted listings then don’t promote those items, period. If you have ever watched my channel that has been my stance on all of this. I am suggesting this for those who are struggling with their sales AND have items that have lots of competition.
@@FlippinAintEasy Like I said if everyone is promoting then nobody is promoting BY DEFINITION!!
The choice is you have NO choice on eBay with pretty much everything, you DON'T have to give free postage but if you don't then good luck to you we will punish you, you don't have to promote but if you don't we will punish you, i think you see where i'm going with this
So is it better to run a 20% off sale or just promote 20% ?
Very good question. Currently a mix of both. Last year I would have answered 20% markdown sale. Next year I will probably tell you 20% promoted.
The intro was not in Japanese...... ima file an INAD!!!.......
That was my best try
so how much % do we have to promote ?
Anything over 2% minimum
@@JackyHapy but if I promote 3, that's what I do generally, other sellers who promote 4,5,6 and so on still their items will be shown first, right?
@@retiweisberg7906 that is one factor that could give them a boost over you however, there is no way to promote out of a bad listing with bad prices, bad title/photos and account health. These are all factors that determine your best match search ranking
You have made some good points, but I don’t think you are exactly on the mark with your examples. eBay does use a nearest-neighbor (k-NN) algorithm to try to supply the highest number of accurate search results quickly. However, I think you are underestimating the AI as well as the buyers.
The reason for (1) item specifics and (2) title keywords and (3) the item photo itself (becoming increasingly more important) is to give the AI more opportunities to really understand what an item is. AI imaging uses more than 700 attributes from the main item photo to help determine where that item “lives” within the machine.
Maybe a photo of an old lady was taken at a studio in Racine, WI. Maybe she’s Native American. Maybe she has a hook for a hand. These are the details that collectors search for because collectors tend to be specific.
To be fair, a simple photo of an old lady that does not have any unique, special, or specific attributes is probably not worth listing in the first place.
I don’t think your search example really proves anything meaningful in terms of converting a sale. Yes, a grandma t-shirt that was promoted appeared in the search, but the search was supposed to be for an old photo. That just provided a meaningless impression for that t-shirt. The odds of someone looking for an old photo and deciding to buy a t-shirt is about zero.
Am I happy with my sales? Meh. But I’ve tried promoting and it was still meh. It doesn’t seem to be the answer for me. I’m back to converting at 3.5%, up 25% for the last 30 days, approaching pre-April levels, but would always like a little more. Some of my biggest money-makers are old photos.
I will also argue that PL has possibly reached its ceiling in Q3. eBay took $345M in fees, while taking $341M in fees in Q2. It barely moved! I’m very interested to see where Q4 ends up, but if it’s under $350M for PL, that gravy train will have slowed to a crawl.
It is distasteful for sellers to promote at 30% with a base fee of 13.5%. Casual sellers will just move on if they have to give eBay almost half. Full-timers will do the same.
I don’t feel that promoted listings are the future any more than they probably are right now. We’ll see what Q4 says.
I have a feeling that right now, people are just picking a number from the air in terms of their promotion percentage. Or they’re letting eBay pick their number for them (bad idea). The people who do need to promote need to figure out their sweet spot numbers. The smart ones will.
Still didn't answer the question
People can all say I just got sale on another platform but other platforms will eventually see how eBay getting good attraction for advertising promoted they will jump on the bandwagon too all we can do setback a advertising budget I was looking at someone my promoted other day I'm not a big seller but over the course of the year I spent $127 I'm promoted a generate me over 1400 in sale way I look at it someone come up to you hey you give me a $127 I give you $1,400 and some dollars who wouldn't do that
But you're making the unconfirmed assumption that you wouldn't have gotten that $1400 in sales without promoting those items. You might've sold all those items without promoting and have $127 more in your bank account.
@@pnw-coast you could go and put down 127 dollars down on a table game or a bet that you may not get everything back too
@@stevenssbargainbarn2294 Okay? You said $127 generated you over $1400 in sales, then I said you might've gotten those $1400 in sales without promoting for $127, then you make a gambling comment. Not sure what your gambling has to do with that, but whatever.
I think you should promote because eBay is pushing it which to me means you will probably be favored in the algorithms.
What kind of stuff are people selling that needs promoting??? Don't you people have items that buyers are actually looking for???, or are you hoping to sell stuff to people who are NOT looking for your items? I've saved thousands of dollars by not doing promoted listings, -and even assuming promoted listings would've got me some sales, -guess what, those items would've EVENTUALLY sold anyways. Right? Where's the math equation for that? So unless you think ebay is hiding your listings, there's no need to do promoted listings if you have nice items. All I need is 1 view a day per item,...that's 365 views per year,...if it doesn't sell in a year, that's my fault. Throughout the year I slowly lower the price of most items until they sell. Works for me.
i don't even get 2 views per month on the majority of my collectible items
I wouldn't promote an item that people clearly aren't looking for. But I would end-and-sell-similar frequently for the people searching by "newly listed".@@hungryman3107