Cinema Adverts of the 1960's Part 1 of 2
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- Опубликовано: 30 сен 2024
- Grateful thanks are due to David Rayner for this lovely selection of 35mm adverts spanning 1959-1969. David has kindly provided a nice telecine transfer of a reel that was originally shown at the Plaza Cinema, Fenton, Stoke-on-Trent. Well done for saving them David - very many thanks for sharing them! Part 2 coming soon!
Terry Scott voicing the Kia-Ora ad.
Cor...
His brother locked grandad in the loo!
Health problems, mostly. I don't go out anywhere now...except to the local shops and back. But I wouldn't go to those dreadful, souless multiplexes with their noisy audiences these days even if I was well. I just don't like modern films at all. They are not a patch on the films of my younger days and now that cinema showmanship has gone out the window with the transition from 35mm to digital projection, it will never again be like the cinema I grew up with. The cinema has had its day now.
Thank GOD! For Lyons Maid!
I have never heard of neapolitan ice cream with pistachio rather than chocolate -I was a bit too young to go to the cinema in 1962.
Oh the irony. Space age zoom lollies giving away pictures of steam engines.
You could never tear the plastic on an Ice Pole that easily, you had to bite it off.
Or use scissors.
Seth MacFarlane and Walter Murphy from Family Guy would have a field day if they'd heard these lol.
Strawberry, vanilla and pistachio? What about chocolate?
An interesting, I would say quite British, choice of flavors. I would take it without a seconds' thought.
@@squashpants Pistachio!!?
@@LogoMan7777 Sure. I love pistachio ice cream when I have had it. I would take it over chocolate.
@@squashpants Well, to each his own.
1:47 - somebody raised the price, and it looks very 90s grunge.
These are freaking amazing. The English really knew how to make intermission ads!
What nostalgia. Shown to your seat by a lass with a torch. A short film about making whisky or something. Those classic ads. A choc-ice from the usherette with a tray around her neck, and then lights down to see the new James Bond film. What could be better than that? When I go to the pictures these days I just fall asleep!
It's ice cream time with Lyons Maid!
great to be a kid back in those Saturday morning 60s,,,especially at the pictures,,the 3 stooges,,king of the rocket men, mighty mouse,, just to mention 3,
This was on yesterday before Solo: A Star Wars Story at the Superbelt, except the pillars logo was replaced with the Asteroid 70s logo.
I remember that Suncrush. It was filthy muck.
Benny Hill had one in a comedy skit in a movie theater.
That happens during my old and non existent years
I likes the part when they advertised ice cream.
That's 99% of the video.
@@scotttheexistentialst3775 Speaking for Henry, "That's the joke".
Don't you think Lyon's Maid tried to MILK their profits with all the adverts they did....? ;0)
suddenly, i want ice cream!
Excellent! Thanks for posting these ads from more innocent (ha ha) times.
Were adverts literally just for Lyons Maid and Kia Ora in those days?
These are 35mm sales filmlets, usually three of them were spliced on the beginning of the adverts and trailers reel to show what patrons could buy off the sales girl with the tray around her shoulders during the interval.
I'm not entirely clear. When exactly should I be getting the Ice Cream??
michendo1 According to the adverts, it's always NOW!
+darrenburnfan Those ads would have been played in the interval when the girls were stood at the front with the ice cream trays round their necks.
GracieVision: That would explain one of my favorite Monty Python sketches:
"ALBATROSS!!"
My friends and I used to shout that at the most random moments. It always broke us up.
Interesting that refreshment vendors would just show up at the stage and sell their wares in British cinemas.
"The British Board of Film Censors has determined that the following advertisement for frozen treats is suitable for viewing by all ages."
You certain about that, guys? "Pole" might sound suggestive. :-)
The 1959 Lyons Maid Ice Pole advert is the only one I can remember that had a full British Board of Film Censors certificate on the beginning. I don't know why the censors sat through that just to give it a 'U' certificate (or rating as they call them these days), as it only runs about thirty seconds. BBFC certificates at that time were 'U' meaning for universal exhibition and suitable for children; 'A' meaning passed as more suitable for adult audiences, but children were allowed in if accompanied by an adult and 'X' passed for exhibition when no person under the age of 16 years was present,
Hi David As one who was involved in the P&D end, what nostalgia the P&D pillars bring. Hated it when Lion took over and changed the titles to the da de da da thing that's there today. Do you remember that back in the 60s our ad reels were restricted to no more than about 3 minutes and we were strictly limited to the number of times we could show the same advert in a cinema in a year.
"The British Board of Film Censors has determined that the following advertisement for frozen treats is suitable for viewing by all ages."
You certain about that, guys? "Pole" might sound suggestive. :-)
I'm surprised those kids weren't doing a "Pole Dance".
Well fuck, now I want ice cream. Damn you, 60's!
Thanks for the very nice telecine transfer of these memorable ads and putting them on YT.
‘Feast on a Stick’ 😋
the advert that always sticks in my mind is "WESTLERS HOTDOGS ON SALE IN THE FOYER NOW" and "BUTTERKIST BUTTERKIST RAH RAH RAH" these were regular ads at the abc/cannon/mgm in Kirkcaldy which i visited regularly for many years sadly it closed in 2000 when odeon opened a multiplex in dunfermline blaming lack of customers to the mgm for its closure
they also still ran the cigarettes available at the kiosk long after the cinema became no smoking
Anyone got any early 90s Pearl & Dean ad reels? I'd love to see those Tiger handheld game adverts again!
I have no objections at all to you using them for a (non-profit) project.
I'm also fairly sure that David Rayner would be OK with that too (it was he who gave me the footage to upload).
May I look forward to seeing the end result?
Yes, there were only about three minutes of national adverts on the Pearl & Dean weekly reel, followed by a few short adverts for local shops. The Pearl & Dean pillars, which I always used to call a temple, accompanied by Trevor Duncan's Grand Vista music, were used from 1953 to 1968 and in 1968, the music was changed to something completely bland, but still with the pillars. In the early 1970s, the Asteroid music appeared and the pillars went in favour of a completely different design.
Did these national advert block contain adverts for ice cream and concessions as seen here? Or were those separate?
I fancy something ... ummmm I don't know, sort of sea bird flavoured, maybe in the shape of... an Albatros? Do I get wafers with it? Dare I ask?
And I bet some of those plastic wrappers are still swimming round in a river some where!
I'm David Rayner and my RUclips name is now darrenburnfan. I have no objection to anyone using them. I don't hold any copyright, but the products advertised no longer exist and the filmlets were made to be thrown away after the cinemas had done with them. What is your organisation, anyway?
@khairuddin....good for business classes view@mba study....
Thanks David. I'd never have guessed that it was Tony Blackburn in the Orbit ad. (5:20 part 2). Artists often adapted their normal speaking voice for these (eg. Terry Scott - Suncrush). Perhaps it's just me but I keep thinking I can hear Jimmy Young (affected American accent) in Zoom - Fireball XL5 (4:48 and repeated start or part 2).
3:53
I don't know anything about the 1980s and 1990s advertising and I haven't been to a cinema since I left the trade in 1981 and I'll never go again. But that' the way things were in the 1950s; 1960s and 1970s.
guys i think lyons maid wants me to have ice cream
how did our country tolerate the same things over and over at once lmao
@fatdan8 I know what you mean - lol! In reality, of course, no more than two or three would have been screened in a public show.
No, that was only the sales filmlets, three of which were usually on the beginning of the adverts reel, followed by the S. Presbury or Pearl & Dean national (Camay soap, Bristol cigarettes, ect) and then local adverts for local shops and businesses ('For really fresh bread and delicious cakes, go to Bengry's Bakery of Bengry Road, Normacot. Only 100 yards from this cinema', ect.)
And then there was Rank Screen Advertising.
Yep, and the cigarette adverts were allowed long after they were banned on tv.
lyons maid is really populour
!!
Did you know Toff n' Choc Sundae and Banana Choc Sundae out of 60's?
Link the answer below!
+LMFAOloverroan9 I always liked a Toff 'n' Choc Sundae. A bit expensive though at 1/3d (about 6 pence in today's money), when you could get a tub of ice cream for 6d (2 pence in today's money). The Banana Choc Sundae advert is from November, 1961 and the Toff 'n' Choc Sundae advert is from June, 1962.
@@darrenburnfan They're not sundaes, they're ice cream bars.
I seem to recall "Pearl, Dean & Younger" . . . I wonder what happened to "Younger"?
My memory may be playing tricks, but this video probably misleads. Promotions for consumables (ice creams etc) to be bought during the interval at the cinema were not part of the Pearl & Dean segment. They were shown at the start of an interval, often whilst spotlights picked out usherettes loaded with illuminated trays bearing the ice creams etc.
Pearl & Dean carried adverts for things away from the cinema - Camay Soap; soap powders; washing machines; local restaurants after the show, etc.
Yes, you're right, 6dBperOctave, Pearl & Dean had nothing to do with the cinema sales trailers. In my original DVD transfer of my adverts reel, the Pearl and Dean titles were halfway through the reel, in the 1963 section to represent my time working at the now long gone Essoldo Rex and Rio cinemas in Newcastle-under-Lyme, Ampex196, to whom I sent a copy of the DVD so that he could upload the reel here in two parts, simply re-edited the recording so that each part opened and closed with the Pearl & Dean titles for added effect.
An American here, what was the point of the whole Pearl & Dean and Rank Screen Advertising reels, anyway? It seems to me that they were put in there to make money for the theaters and to give customers more time to buy concessions.
Pearl & Dean and Rank Screen Advertising are essentially cinema advertising companies that have these blocks showing adverts both for the cinema and from TV, playing before the film trailers show up. I’m only 20 years old, so forgive me for not having the best insight on these two within the 20th century. As David said, the ice-cream, drink and popcorn ads came before P&D and RSA. In the 50s-80s, examples are ads they showed were tobacco and alcohol products, as well as shitty local business advertisements. I believe starting in the early 90s, they basically lost those traits and starting showing ads you probably saw on TV in 35mm. As of where they are now, P&D are still around but only in independent cinemas, whereas RSA became Digital Cinema Media. I live in a seaside town in the UK county of Devon (Paignton is the name of the town) and the cinema I have used to show Pearl & Dean in 35mm until 2010 before transitioning to 4K and no longer an indie cinema, thus only showing Digital Cinema Media reels. Needless to say, even I as a millennial, crave this style of cinema advertising more than today’s type.
0:47 - What'd the high-pitched girl say there?
She says "threepence!"
darrenburnfan Thank you! I kinda hear her saying that now.
MonitaLeaf12 hell..only 3p old money
Could have sworn she said '4 pence' instead
I heard "suppence".
Juse ice cream?!?!?!
the 60's were a fucking fruity decade lol
Blehstor Both Monty Python & Benny Hill poked fun at these "Cinema adverts".
Ting-a-ling-a-ling Ice Pole!