CoverageImpact. Will it solve the PR Industry's number 1 problem?

In this episode of the PR Resolution Podcast Stella Bayles interviews Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
They discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new simple, tech solution for PR professionals.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...
Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Watch this interview and make your decision….
www.CoverageImpact.com