Видео

😓 "Promo sm"

While strongly applauding CoverageBook for wanting to address the issue of PR impact, this tool is absolutely not the way to do it. In fact, I’m afraid this tool will set the PR industry back even further in terms of proving the real impact of media coverage. Let me briefly explain why, before revealing that there is already a solution to this problem, which addresses the many issues raised in this conversation. The fundamental question for this type of analysis is to determine when a correlation really is down to media coverage; and the reason this is difficult - as Gary and Stella recognise - is because it requires very good data and highly sophisticated statistical analysis to get right. Without these you are going to find numerous spurious correlations, which will do a lot of damage to your credibility - and your work - as well as that of the PR industry. Let me stress that this is not a sales pitch for my company, Metricomm, which has solved the issues raised in the podcast. It is a plea to Gary and anyone watching/reading this to avoid going down the rabbit hole that this tool will lead to. This type of analysis is very effective but only when it is done properly. I would be extremely happy to discuss and debate this with anyone who would like to do so. Mark Westaby (www.metricomm.com)

Thanks for the shout outs guys, appreciated. Love the comment about 'having to do the work' and more flippantly the 'you're not serious people' comments too - so true.

Is this feature just to check if the backlink is there? But as a PR professional aren't you supposed to always include backlinks to the website of your stakeholder? How come is it?

👇 *promosm*

It'll be helpful if you made a table of contents with time codes for each of the hints

Many hot topics discussed. All of them complex. Thank you for inviting me on, Stella. Look forward to the follow-up in January.

🄿🅁🄾🄼🄾🅂🄼

Use engagement rate calculators such as the one in hubs like *phlanx* to easily identify engagement rate, rather than manual means of calculations

When will this update be available for customers?

*Consider customers' preferences in your reports.*

Amazing tool! Thank you for teaching us! :-)

thank you for putting this on :)

Can you add broadcast links from IQ media to this and for metrics, do you have the option add PR value price?

He's so fucking hot.

New agency subscriber to Coverage Book here. This video does not provide an explanation of how you determine "Coverage Views" - clients are going to want to know where the number comes from... just to say "we've worked out a formula" is not a satisfactory answer.

Bless you for this.

Very good, thanks Stella!

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