How to Create Content that's “Better” than Your Competitor’s

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  • Опубликовано: 27 янв 2025

Комментарии • 152

  • @tomerhelzer
    @tomerhelzer Год назад +6

    Ahrefs outdone themselves on this video. Haven't been this engaged in a very long time, well done Sam.

    • @AhrefsCom
      @AhrefsCom  Год назад

      Glad to hear that! 🙌
      -Helen

  • @sayanchakraborty3720
    @sayanchakraborty3720 3 года назад +39

    1. Content Clarity: Readibility
    2. Content Depth
    3. Content Usefulness
    4. Presentation of The Content.

    • @AhrefsCom
      @AhrefsCom  3 года назад +5

      👍

    • @sayanchakraborty3720
      @sayanchakraborty3720 3 года назад +5

      @@AhrefsCom Thanks for your reply. I am honored as a new website co-owner!

  • @globaltechnologies4427
    @globaltechnologies4427 2 года назад +3

    Hardly any channel makes amazing SEO and blog lessons like this channel. Super grateful for finding you. I would recommend any one who wants to progress with their blog to come here.

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Thanks for the feedback!
      -Helen

  • @AbadiyTalaba
    @AbadiyTalaba 3 года назад +3

    100% Agree, How could I not, You guys are like the Gods of internet marketing!

  • @wakeforddigital
    @wakeforddigital 2 года назад +4

    Great video - the breaking down of the content into chunks is super helpful as are the examples!

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Great to hear that!
      -Helen

  • @nathananderson8720
    @nathananderson8720 Год назад +1

    This is one of the channels that gave me the courage to start my RUclips channel 8 months ago about self development. Now I have 1,048 subs and > 800 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

    • @AhrefsCom
      @AhrefsCom  Год назад +1

      That's an awesome story, Nathan, thanks for sharing! Keep up the good work with your RUclips channel💪
      -Helen

    • @nathananderson8720
      @nathananderson8720 Год назад

      @@AhrefsCom Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my RUclips channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a RUclipsr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this RUclips thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)

  • @TrumpetBiz
    @TrumpetBiz 3 года назад +8

    Straight forward guidance, backed up with real examples, and actionable steps to take. Thanks Sam. I'd love to hear your take on tools such as Market Muse, Frase etc. to help in the development of making "better" content.

  • @andriiseospecialist9402
    @andriiseospecialist9402 3 года назад +11

    Sam... i need to say this video is way cooler than any Ilon Mask inventions. I have newer seen so much effort put into video even in Spielberg movies. I thank you and with all my heart i wish you big luck, many clients and to bring back affiliate program so i when i promote Ahrefs i'll get somthing to ;) Love you people who are behind the scene (i know you out there) Great job!

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Thank you!

    • @dmy_tro
      @dmy_tro 3 года назад +2

      lmao
      the #1 tool on the market does not need an affiliate program

    • @relationshipseeds8305
      @relationshipseeds8305 3 года назад

      @@dmy_tro is that so

  • @khulekanidladla
    @khulekanidladla 3 года назад +2

    Now this is the video that is better then the competition

  • @rkem1000
    @rkem1000 10 месяцев назад +1

    You recommended adding interesting “deep” sections to make the content more engaging for users. These ideas are based on “assumptions”, so AB testing is important to understand what users really want. Just because something adds value to the blog page doesn't mean users will care about it. To wrap it up, it's important to do user research before creating content. Consider looking into the design thinking process for help.

    • @AhrefsCom
      @AhrefsCom  9 месяцев назад

      Thanks for your advice :)
      -Helen

  • @SocialChamp
    @SocialChamp 2 года назад +2

    Social Champ's content creation strategy ensures to follow the criteria you mentioned in your video. Thank you for sharing amazing information. 👍

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Glad it was helpful!
      -Helen

  • @AdwaitYogaSchool
    @AdwaitYogaSchool 3 года назад +1

    You always offer best tutorial videos. Loved this. ❤️
    Waiting for more... 😊

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      Thank you for watching! stay tuned for more great videos on our channel :)
      -Helen

  • @gregario888
    @gregario888 Год назад

    You are awesome with this vlog!
    A big thumbs up.

    • @AhrefsCom
      @AhrefsCom  Год назад +1

      Glad you liked it! :)
      -Helen

  • @craigbarnes9589
    @craigbarnes9589 3 года назад

    Excellent clarity, usefulness, and presentation!

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Glad you enjoyed it! :)
      -Helen

  • @yourfuturefriend144
    @yourfuturefriend144 10 месяцев назад

    it's good to be reminded through this video

  • @ohee83
    @ohee83 3 года назад

    Hi Sam need your opinion on below, Please:
    " The competition of a keyword is actually a relative matter. It depends on the domain authority of a site whether a keyword is competitive to it or not. A page ranks with the help of the domain authority, internal links and incoming links. It is often found that a strong site can easily rank its internal pages even for the competitive term, whereas a site with weak authority may find it difficult to rank a less competitive term even with some backlinks.
    So the term no competition, low competition or high competition is relative to your site."

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Don't see anything wrong with what you shared :)
      - SQ

  •  3 года назад

    Who the f* would dislike this beautiful content? This is gold, I'm a UX designer and I practicing a lot of copywriting. Also I work along with my partner who's a boss on Google ads so we always try to create the perfect user experience and match their Google search 🔍 hell yeah

    •  3 года назад

      This kind of content makes you go to check your website right away to test everything.

  • @VeryPrivateGallery
    @VeryPrivateGallery 3 года назад +4

    1 point might be missing: Positioning. What makes your content different from the others. And I really like Ahref but they also might miss that point as their difference with their competitor's content isn't that obvious.

    • @technicalexpert4978
      @technicalexpert4978 3 года назад

      what do you mean by "positioning"? Is it the level of comprehending the subject of users like "how to make money online"? From beginners - who knows nothing about it => to someone who already has a list of methods?

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      Good point!
      - SQ

  • @MAbdullah-f6j
    @MAbdullah-f6j Год назад

    Love all these methods of you... Thank you so much for Sharing this topics❤

    • @AhrefsCom
      @AhrefsCom  Год назад +1

      Happy to hear that!
      -Helen

  • @kgothatsomampye8503
    @kgothatsomampye8503 Месяц назад

    SEO beginner thanks you and your contribution towards digital marketing 🎉 you made my life easier

    • @AhrefsCom
      @AhrefsCom  Месяц назад

      Glad to hear it! 😊
      -Helen

  • @tonybydesign
    @tonybydesign 3 года назад +3

    Love this! Trying to define "better" is always tricky, but your video sums it up well. Objectively better content is what we always strive for. Interesting when the top 5 results look the same though!

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Glad it was helpful!

  • @farooqazamjee1625
    @farooqazamjee1625 3 года назад

    very helpful from start to end .... thanks for such valuable video

  • @peopledrawing648
    @peopledrawing648 3 года назад

    Great video Sam. Thanks for this one!

  • @RohitSharmaYT
    @RohitSharmaYT 3 года назад +1

    I love Ahrefs.

  • @GooglebusinessProfileCreators
    @GooglebusinessProfileCreators 2 года назад

    I really love your content. There's a lot of learning. :-) Thanks a lot

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Happy to hear that! :)
      -Helen

  • @shubotube
    @shubotube 3 года назад +1

    Hi sam I agree with all the things that you shared, But as you can see all the pages you have shared have a lack of detailed information into their articles but just because they have high DR they are ranking in the top 10 google searches. If I want to make a detailed article around the same keyword, then I have to do more research and want to have more backlinks as a beginner in order to get views. is there any way google prefers content over DR.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Google says they don't look at domain authority (if you believe it.)
      - SQ

  • @deborahrose648
    @deborahrose648 3 года назад

    Clarity of message
    Depth of content
    Content useful. Solve the problem. Top 5 pages of Google is a source
    Presentation and formatting to be visually appealing and easy to read
    I would add, be clear about target audience and positioning. Focus on getting to reflect what is important to the customer. What do they aspire to be and what is the roadblock. This will help you to be user focused

  • @ProSEOTools
    @ProSEOTools 3 года назад

    Great Content as always.

  • @lamyaesebai8136
    @lamyaesebai8136 2 года назад

    thank you . this is really beneficial

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Thanks for watching!
      -Helen

  • @johnsmith2075
    @johnsmith2075 3 года назад

    Really good howto video. Thanks a lot for your advices.

  • @tem_vremenem_v_kanade
    @tem_vremenem_v_kanade Год назад

    It’s a great video, but just a small comment that in the description it’s unclear, which video exactly talks about the ““ skyscraper “technique in the description

    • @AhrefsCom
      @AhrefsCom  Год назад

      I believe, it's this video: ruclips.net/video/taU9P98zfjk/видео.html
      -Helen

  • @bloggersconnect9501
    @bloggersconnect9501 3 года назад

    Great video and very helpful.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Glad it was helpful!

  • @thedevline
    @thedevline 3 года назад

    It’s amazing video for helping create better content.

  • @djchuck_d8409
    @djchuck_d8409 3 года назад

    Furus! I love that.

  • @skylockwood9156
    @skylockwood9156 3 года назад

    It's great and useful, thank you!

  • @damjanjugovicspajic
    @damjanjugovicspajic 3 года назад +2

    Awesome and useful video, as usual! At 3:26 when you're showing the 'best garden hoses' SERP, you see evidence of the current trend of news sites creating low-quality affiliate pages or straight-up selling the service of posting someone else's affiliate content on their site - effectively abusing their strong domain rating/authority they've built up as news sites. Any thoughts on that?

  • @AhmadKhan-yi4sl
    @AhmadKhan-yi4sl 3 года назад

    Gold inside. Very helpful

  • @joebadger2409
    @joebadger2409 3 года назад

    Thanks Sam ☺️ could you please recommend a course that shows all these tips in action

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      ruclips.net/p/PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq

    • @joebadger2409
      @joebadger2409 3 года назад

      @@AhrefsCom thank you so much you're the best ☺️

  • @cdmm9161
    @cdmm9161 3 года назад +2

    Hi Sam! You know that the video you upload today is related to the video/ "Complete Tutorial on how to build an affiliate website from scratch and document it" that you promise to us a year ago and we still wait for you to do it... So are you arrange when you will deliver to us that content ?? Thanks!

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      I'm afraid we don't have enough resources to execute on that right now. Have to disappoint for now but hopefully sometime in the future!
      - SQ

  • @acorn2oakfx
    @acorn2oakfx 3 года назад

    Hi. Which video are you talking about at 11 minutes - the skyscraper technique? Thanks.

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      ruclips.net/video/wPjPjNK-bDM/видео.html

  • @GirishVenkatachalam
    @GirishVenkatachalam 3 года назад

    Nice actionable content useful 👍

  • @heavypen
    @heavypen 3 года назад +2

    Nice video, but I also include tiered content to help shape user experience. For instance, one article may summarize main points, another article that discusses experiences or related concepts, and possibly a whole series of articles that dive into the original article's details. "Better" content is also synonymous with the oft bandied phrase "good user experience."

  • @hello-fp6ss
    @hello-fp6ss 3 года назад

    As always great videos 📹 👍 👌 👏

  • @rudro.
    @rudro. 3 года назад

    Great Content!!!!

  • @laibatariq9427
    @laibatariq9427 2 года назад

    Kindly share the tip which will help to sell the product of our company on the website because we can't give unbiased reviews

  • @KarolisRudelis
    @KarolisRudelis 3 года назад

    I think first you just need to post ton of videos to get comfortable on camera. Plus, it's exciting to see some videos pick up. Then you naturally want to continue doing it and making better videos.

  • @syedrehanrazajafri
    @syedrehanrazajafri 3 года назад

    Nice video. Please include Local Pack in SERP Features in Ahrefs.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Thanks for the feedback!
      - SQ

    • @muhammedmuktharjavid3269
      @muhammedmuktharjavid3269 3 года назад

      How can I contact you? @syed

    • @syedrehanrazajafri
      @syedrehanrazajafri 3 года назад

      @@muhammedmuktharjavid3269 why do you want to contact me?

    • @muhammedmuktharjavid3269
      @muhammedmuktharjavid3269 3 года назад

      @@syedrehanrazajafri
      Optimistically, I drew the inference from your suggestion that you gonna be an expert in the field.. After all, I have been struggling these days to find a niche to kickstatrt a blog? Hope you be a pioneer

  • @JunaidRamzan786
    @JunaidRamzan786 3 года назад

    Appreciating the fact that you are speaking speed is normal..

  • @codingmitramandal
    @codingmitramandal 3 года назад

    I work in educational niche.
    Are educational definition and questions and answers are plagarised?
    If so , I had seen many pages with same question and answer

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Probably a lot of sites just use each other's definition ¯\_(ツ)_/¯
      - SQ

  • @suchandrachattopadhyay8981
    @suchandrachattopadhyay8981 3 года назад

    From where may I download associate images?

  • @copycarvers
    @copycarvers 3 года назад

    So it means if someone wants to write the best x for y post he must buy 10 - 15 products in order to review them?
    let's say I am reviewing the top 10 circular saws do I need to buy 10 circular saws?
    if that's the case then it is impossible for newbies to get any results.

    • @metin2stalker
      @metin2stalker 3 года назад

      Its hard to do reviews on physical products, specially when they are costly.
      Bottom line, either you take it as an investment or your top dog competition will have a better piece of content than you.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      It would be disingenuous to "review" a product without actually using them.
      - SQ

  • @Mr_nobody007-c9t
    @Mr_nobody007-c9t 3 года назад

    Totally agreed

  • @7sinsdeadly
    @7sinsdeadly 3 года назад

    thanks ahrefs

  • @shamimasfak
    @shamimasfak 3 года назад

    Excellent

  • @thunderjack8374
    @thunderjack8374 3 года назад

    Hi Sam! I am Junayd.
    May be I didnt looked much for it, but i cant see any WEBINARS? with practical demos... any chance where to find em? by Ahrefs?

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      What are you looking for, in particular? Our RUclips video teaches how to do SEO with the help of our tools :)
      - SQ

    • @thunderjack8374
      @thunderjack8374 3 года назад

      @@AhrefsCom Yes I love these videos and tutorials by Sam Oh. And as a starter I have learned a lot of great stuff. I was just wondering if there were any Case study or Demo kind of videos... (But then I realized may be it is because Ahrefs is not an SEO agency but a SEO Tool Company Instead!) Thanks for the response though... Really appreciated.

  • @sdaiwepm
    @sdaiwepm 3 года назад

    Can a small creator realistically make several quality original pictures (and videos!) for each blog post? And while I recognize the value, do we know that Google rewards this level of effort?

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      You don't necessary have to produce high-quality graphics. WaitButWhy is a site that's succeeding despite only drawing "stick" figures (although one can say it's part of his brand now.) We invest resources into producing high-quality images and videos not just because of SEO, but because we think it'll help our customers.
      - SQ

  • @watsappstatussongs1808
    @watsappstatussongs1808 2 года назад

    Sir please guide me iam from India i love watching your videos ☺️

  • @AmitavaRoy
    @AmitavaRoy 3 года назад +2

    Somehow, You skipped the ideal content making process from ( scratch to advance level ) based on any particular niche, live in front of your learned audience, by any AI Tool's available in the market today!!

  • @tkukulele6968
    @tkukulele6968 3 года назад +1

    AHREFS is the gold standard

  • @SushantSinghRajputDilBechara
    @SushantSinghRajputDilBechara 3 года назад

    Awsm

  • @elmirseyfullayev93
    @elmirseyfullayev93 3 года назад

    Pov : Your competitors also watching

  • @ndutndut989
    @ndutndut989 3 года назад

    Pls add subtitle Indonesia

    • @AhrefsCom
      @AhrefsCom  3 года назад

      We're working on subbing more of our videos, although limited at this time. We might add Bahasa Indonesia in the future. :)
      - SQ

    • @ndutndut989
      @ndutndut989 3 года назад

      Thanks love you

  • @shubhamkumar-lm5re
    @shubhamkumar-lm5re 3 года назад

    Hello sir please launch ahrefs merchandise.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      We already give out swag boxes to our customers :)
      - SQ

  • @thehboppa
    @thehboppa 3 года назад

    Unsubscribed after you said Jordan was better than lebron

  • @brotendo
    @brotendo 2 года назад

    "According to ahrefs" yes except results from ahrefs vary pretty significantly from Semrush and Google itself.