Content Writing for SEO: How to Create Content that Ranks in Google

In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.
► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.
With these objectives in mind, here’s a simple process to achieve both of these goals.
The first step is to write about topics people are searching for.
Most people like to write about topics that excite them. But these posts often have a short shelf life.
When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.
How do you do this? This video will show you how.
The second step is to assess the type of content Google wants you to create.
Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.
So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.
This is called search intent. Watch the video to find out how to determine search intent from any query.
Step three is to create a data-driven outline.
Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.
They also help make sure you’re including all critical points worth communicating on the topic.
This video will show you how to easily create a blog post outline.
Step four is to create a click-worthy headline.
A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.
Watch the video to learn how to write good headlines.
Step five is to write a killer intro using the AIDA formula.
The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.
Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.
What does it stand for and how do you use it? Watch the video.
Step six is to make your content actionable and easy to digest.
So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.
► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.
Watch the video to learn some tips on how to do this.
Timestamps:
1:11 Write about topics people are actually searching for
3:50 Assess the "type" of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback
#contentwritingforseo #contentwriting #contentmarketing
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[@GrowWithWill]

One of the simplest ways to teach SEO is do what others have done...but 10X better.
It gets at fulfilling search intent, making it easy to understand what you’re writing about for the crawler and more!

[@AhrefsCom]

👍

[@ishitayadav3431]

I am very grateful to be a part of this learning session, Thank you from the bottom of my heart for this worthy presentation and all your hard work on it.

[@AhrefsCom]

Welcome!
-Helen

[@unicornshampoo]

Thanks Sam. All I was doing was enraging my audience before.

[@AhrefsCom]

😂hope this video helps to change that

[@biharcourt]

🤣🤣🤣🤣

[@maniacmeet]

Hey Sam 👋🏼,
Thanks a lot for this stunning ✨ guide on Content Creation for SEO. I'll surely share this video with my Content Team, so they can make better content for me as well as my readers.
Keeping serving awesome content. 🙌✌🏼

[@AhrefsCom]

You're welcome!

[@zeljkolazic650]

Wow. Definitely one of the best tutorials you've made so far! Kudos to you Sam

[@AhrefsCom]

Thank you!

[@krispattison9086]

Archive of golden knowledge nuggets from Sam O!

[@AhrefsCom]

Thanks! :)
-Helen

[@afenton32]

Awesome tutorial, Sam. Thank you!

[@AhrefsCom]

Glad it was helpful!

[@capitanchorizzo]

Great informative tutorial, as always from you. I very much appreciate the timestamps, when I want to come back to a certain topic. And I looooooooove the montage of your video still!

[@AhrefsCom]

Glad it was helpful!

[@AdamMellor1]

Great video, very clear examples. Thanks!

[@AhrefsCom]

Glad it was helpful!

[@omopeadejoke5301]

This is interesting and far better than other content writing tutorials. Thanks, Sam 👍

[@AhrefsCom]

Glad it was helpful! Thanks!
-Helen

[@issuesaroundtheglobe6868]

Thank you for such an insightful presentation

It was amazing! Very informative! One of the bests for sure! Thank you, Sam

[@AhrefsCom]

Glad it was helpful!

[@foodspark-il5dp]

hii

[@imisioluwabamidele9039]

SEO couldn't have been better explained than you've done. This is good content.

[@AhrefsCom]

Thanks a lot!
-Helen

[@jying95]

This was really useful! Thanks a lot Sam.

[@AhrefsCom]

You're very welcome!

[@statura3887]

Thanks for the tutorial on how to create SEO content.

[@AhrefsCom]

You are welcome!

[@muhammadusama4811]

You just nailed it !
i'm myself is a professional writer , this thing is absolutely coming from someone who is experience enough!

[@AhrefsCom]

Thank you!

[@jackphilbin7874]

Appreciate your instructional videos, Sam!

[@AhrefsCom]

Glad you like them!
- Helen

[@tarunnoemu889]

Love your content. Just watch and note all information you give in this content.

[@AhrefsCom]

Awesome! Thank you!

[@kunmiodueke]

This video was fantastic for beginners, thank you so much!

[@AhrefsCom]

You're welcome! :)
-Helen

[@DreamDestinationsDirect]

All I can say is perfect detailed video , awesome 👏

[@AhrefsCom]

Thank you!

[@lenishkhatiwada]

This is pure gold. Waiting for part 2 of content writing

[@AhrefsCom]

👍

[@wesseloosthuizen3099]

Love this content, really easy to follow

[@AhrefsCom]

Awesome, thank you!

[@AtomicPixel]

Really good stuff guys! Thanks for sharing!

[@AhrefsCom]

Thanks for watching!

[@marexibinsa2915]

Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.

[@AhrefsCom]

Thanks a ton :)
-Helen

[@the2sgamers837]

Thanks Sam for such amazing tips ,I will try it on my site and upcoming guest post.

[@AhrefsCom]

Best of luck!

[@lifestyleharley]

Thanks for sharing some of the precious info regarding SEO content writing for free.

[@AhrefsCom]

You're welcome!

[@rakibmahmud8206]

Thank you much. I have learned so many things watching this video.

[@AhrefsCom]

Glad it was helpful!

[@kamrul5286]

Holy cow!! My whole study was disgust after watched this video! Thumbs up 👍

[@anastasiabelenikina5437]

Awesome tutorial! Very Helpful!

[@AhrefsCom]

Thanks!

[@steveblakephotography4266]

I am very new to SEO and find your tutorials really helpful. I sometimes miss some of your recommendations of sites and tools that are helpful in building SEO and wondered if, when you recommend something, you could briefly write it on screen? Really great videos, thanks.

[@AhrefsCom]

Thanks for the feedback. We always include what we mention in our description, so you can check that out too!
- SQ

[@meryamle6270]

You guys are great! I adore your content 😍👏

[@AhrefsCom]

Thank you!

[@lelayvlogs]

Awesome as always! Thanks for this :)

[@AhrefsCom]

You're welcome!

[@jvictorgoncalves1569]

This is gold! Thank you so much! Greetings from Brazil 😄

[@AhrefsCom]

Glad you enjoyed it! :)
-Helen

[@SEOGOLDMINE]

Your videos are helping me through my learning process. Thank you

[@AhrefsCom]

UR welcome!
-Helen

[@marclettevillapando7028]

Thank you for this! It really helped!

[@AhrefsCom]

You're welcome!
-Helen

[@argiebacalso5552]

You nailed it. Thank you for sharing,

[@AhrefsCom]

You're welcome!

[@rifaldihanifpanmaulana2098]

This is very good. Thanks mate

[@AhrefsCom]

You're welcome!

[@janeramos9472]

Thank you a lot for this video. This is very interesting and informative. Keep posting like those amazing videos, this is awesome.

[@AhrefsCom]

Thank you! More to come!
-Helen

[@artistworld9632]

Thank you so very much for your really beautiful explanation.

[@AhrefsCom]

You're welcome!

[@Exxzo]

Thanks Sam this video drop couldn't have been timed better

[@AhrefsCom]

Happy to help!

[@nenosamats.l.6685]

I just subscribed. Thank you very much for the detailed explanation. Very helpful

[@AhrefsCom]

Thanks for the sub! More videos to come!
-Helen

[@NourhanKAmish]

This is the best video ever when it comes to content creation❤️.. thanks alot

[@AhrefsCom]

Wow! Thank you for watching! 🙌
-Helen

[@trustedsearchmarketing]

Thanks for sharing this video! It still rings true, despite Google algorithm updates over the last year that continually impacts the way we write content. Great info!

[@AhrefsCom]

Absolutely! Thanks for watching and sharing your thoughts :)
-Helen

[@BBI-Brandboost]

A very informative video. Thanks for sharing. Any piece of content produced will need to have relevant search terms included which users are looking for. As well as this the content will need to offer value and be well written to align with Google algorithms, such as BERT.

[@AhrefsCom]

Glad it was helpful!

[@iqbalfajry]

This is very expensive knowledge that you are sharing for free. Thankyou so muchhh

[@AhrefsCom]

Happy to help! :)
-Helen

[@takenow2550]

You are talented sam
I appreciate your hard work

[@AhrefsCom]

Thanks!

[@HocineFerradj]

Thank you so much for the insightful video titled 'Content Writing for SEO: How to Create Content that Ranks in Google.' Your guidance and tips are incredibly helpful for anyone looking to improve their SEO content writing skills. Wishing you continued success and more achievements in the future!

[@AhrefsCom]

Thanks for the feedback!
-Helen

[@kurniakwik]

Awesome video. Thank you Sam

[@AhrefsCom]

You're welcome!

[@rydermeehan8171]

Very solid video- well done!

[@AhrefsCom]

Thanks!

[@NugrohoNurcahyono]

thank you the video really helps learn to write content blog, for me a beginner

[@AhrefsCom]

Great to hear!

[@theenglishreadypodcast9984]

Thank you! The video explained the topic wonderfully. I learned a lot. I hope to land an SEO job.

[@AhrefsCom]

Best of luck! 🙌
-Helen

[@artuRu1337]

Video out since 9 min. 12 min long. 27 likes (including mine)! This is what a good job looks like !!!!
thx for your content.

[@AhrefsCom]

Thanks for watching!

[@JamesMBlackwell]

excellent video - love it. thanks

[@AhrefsCom]

Glad you enjoyed it :)
-Helen

[@BillWidmerBlog]

This is a perfect overview of how to create great SEO content! Well done 👍

[@AhrefsCom]

Thanks! Glad it was helpful 😊

[@marknasri1201]

thanks, god bless you for so much giving

[@AhrefsCom]

You're welcome!

[@CareerTalks]

Very useful. Thank you.

[@AhrefsCom]

You are welcome!

[@jonasweckerle]

Great video Sam! I want that Hoodie!

[@AhrefsCom]

😊

[@cherylmackie9524]

Hi there! I just really wanted to thank you for this video and your tips! I landed a job as a SEO freelance writer because of the help of this video and you! thank you so much for being a blessing :)

[@AhrefsCom]

That is awesome! Thank you :)
-Helen

[@guyburgess2160]

One word......brilliant!

[@AhrefsCom]

Thank you! Glad you enjoyed it.

[@jackkaine27]

This was really helpful thank you

[@AhrefsCom]

You're welcome!

[@leerayment5928]

Great video. Thank you.

[@AhrefsCom]

You're welcome!

[@arliepeyton]

3:06 So really Volume is more accurately "National Volume' [pick country] versus Global Volume which is the grand total. 17K + 20K = "37K, "Traffic" column | This always tripped me up in the beginning because I was excited to see the big global and traffic number, but it's Local SEO I was after: a much smaller number. GOOD VIDEO & CONTENT REMINDERS. Thank you!

[@AhrefsCom]

👍

[@adnananaholy5993]

Good one, Thank you !!

[@AhrefsCom]

Glad you liked it!

[@tanay_sankhe]

Amazingly explained Sam! With Google's December core update in the ranking algorithm, since this update focuses more on user experience (Three Site speed factors > LCP, CLS, TBT), I've observed that the site pages with less value in their content or not so comprehensive contents are ranking in SERP's just because they meet the benchmark scores of the three factors mentioned above. So, even if we create valuable and detailed content, we still won't rank in the top 10 if our site speed is less (in Google's eyes). Also, what is your opinion on this core update?

[@jordiecomm4423]

X2

[@reayayao614]

This is video is an excellent seo content, i found it really helpful.

[@AhrefsCom]

Great to hear!🙌
-Helen

[@pasindu1996]

very helpful video thanks sam

[@AhrefsCom]

Glad it was helpful!

[@VajiraWanigasekara]

you have done a very good job God bless.....................

[@AhrefsCom]

Thank you :)
-Helen

[@babratukamara7338]

This is so helpful
Thanks so much 😊

[@AhrefsCom]

You're so welcome! :)
-Helen

[@RiseRevive365]

This is so damn helpful. I might have to watch it again while writing my content 🙌🏽

[@AhrefsCom]

Glad to know you like our video so much!
-Helen

[@jonahreuben889]

Thank you very much for this I'm using my phone to watch this everything looks tiny.
What website do you search for keywords?

[@netbusinessproposals7648]

Nice video teaches ways to carry out a way to earn money.

[@davef4163]

Very useful thank you

[@AhrefsCom]

You're welcome!

[@somesome23231]

Priceless content.

[@AhrefsCom]

Thanks!
-Helen

[@tharunbathula9170]

Hey Sam, This tutorial was the Insanely Great. Great and Amazing Work Ahrefs Team and Sam Oh

[@AhrefsCom]

Glad you enjoyed it!

[@mathiasoffor5070]

Thank You Sir for I really learnt great things, although I’m not yet a content creator. I just want to start and with this basic knowledge you shared I believe I won’t make much mistakes. I’m highly grateful 🙏🙏🙏❤️

[@AhrefsCom]

Best of luck!
-Helen

[@busolaomotoye4056]

Thank you so much for this

[@AhrefsCom]

Any time! 🙌
-Helen

[@feverishchic]

Thanks a lot Sam!

[@AhrefsCom]

Our pleasure!
-Helen

[@Aurelius451]

Thanks for sharing. Ahrefs is amazing. I've been using it to find long-tail keywords, and then I put the keywords in Rephrasely's Compose tool and I get a full keyword-optimized article. Great way to generate lots of draft content quickly.

[@AhrefsCom]

Glad to be helpful!
-Helen

[@thomasi.walker2712]

Thank you for your Video.

[@AhrefsCom]

You're welcome!

[@largeroomnolight]

😳 Wow!! I feel seen on that wrong way to talk about choosing the right color. 😂 Disadvantage of being a poet. Thank you. This really helps.

[@AhrefsCom]

Glad it was helpful!

[@ROBIN-de5nd]

This is really helpful, i am gonna drive consistent traffic and revenue to my own site

[@AhrefsCom]

👍

[@AlamCrypto]

Nice work dear sir

[@AhrefsCom]

So nice of you

[@andrewhamerly3441]

"...paint their cabinets red." lol Intense RED

[@muhammadarslanejaz7929]

Outstanding ❤️

[@AhrefsCom]

Thanks!

[@mariahg2208]

Amazing as always

[@AhrefsCom]

Thank you!

[@suganyabasker4703]

Thanks very useful

[@AhrefsCom]

You are welcome!
-Helen

[@beautybycarito397]

Amazing tutorial

[@AhrefsCom]

Thanks!

[@MukeshPatel-zc1of]

Always trusted information

[@AhrefsCom]

Thank you!

[@rvngo2989]

We have used these strategies to grow our blog on RV Rentals and top destinations and roadtrip routes.

[@AhrefsCom]

Nice work!

[@anwarhossen9058]

Simple But Superb Boss

[@AhrefsCom]

Thanks!

[@wowwealthy]

your tips are really helpful for me sir, thanks for such knowledgeable video.

[@AhrefsCom]

You're welcome!

[@MirageStars]

Great video!

[@AhrefsCom]

Glad you enjoyed it :)
-Helen

[@michellesamsonakan7801]

I came here after buying a course on Udemy and not understanding anything. Thank you for sharing this knowledge, I am definitely subscribing.

[@AhrefsCom]

Great to hear that! Thanks!
-Helen

[@techshouts6402]

Stunning alluring ravishing bewitching beguiling exquisite Bonny and utmost knowledgeable vedio tutorial for the newbies to understand the SEO friendly Articles which attracts the first page of the Google. I thank you so much Honrable Sir.
Much Love and Respect
Kundan Singh Rathore
Subscribed, liked and shared.

[@AhrefsCom]

Thanks and welcome! More awesome videos to come!
-Helen

[@techshouts6402]

@@AhrefsCom I thank you so much Helen.

[@Animeking358]

Love you my best teacher ❤

[@AhrefsCom]

Glad you like our tutorials!
-Helen

[@tharunhome8305]

Great Video Sam

[@AhrefsCom]

Thanks!

[@motowong4524]

Excellent! Thanks for sharing! You speak at a very nice pace with legible and easy to understand point forms. Although they seem fundamentals you be surprised how many so called professional marketers can't even perform the basics.

[@AhrefsCom]

You're very welcome!🙏
-Helen

[@CromaCampusOfficial]

Nice video ahref thanks for sharing this video.

[@AhrefsCom]

Most welcome

[@AdwaitYogaSchool]

Excellent Sam. Thanks. Please keep sharing such videos.
Kindly share the videos on Quora also. Or, if you have already made, please share the link.
Thanks a lot. Namaste!

[@AhrefsCom]

Will put it under consideration. We have other videos that mention Quora tactics. Possibly this one? ruclips.net/video/rE8j6zFjKac/видео.html
-Sam

[@eleusjaman1617]

This is very useful.

[@AhrefsCom]

Happy to hear it!
-Helen